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DESCENTE LTD. Corporate Profile 2019 http://www.descente.co.jp/en/ June 2019 SAJ31 承認第 00381 号 Working with top athletes looking for that 0.01 second advantage ©YDB ©GAMBA OSAKA PHOTO by PICSPORT Shohei Otani 02 03 Refining abilities to plan and develop sophisticated products 04 05 Communicating and delivering brand value SAJ31 承認第 00293 号 06 07 About DESCENTE DESCENTE LTD. Corporate Profile 2019 Corporate Philosophy Communicating DESCENTE That vision carries the meaning of DESCENTE’s presence in and the expression of our involvement with society. Manufacturing creativity to the World To bring the enjoyment of sports to all The years 2019 through 2021 are being called the "Golden Sports Years" Sport is based on the idea of enjoyment both through movement of the body and competing; in Japan, as the country hosts a number of international sporting events. and it is through sports that DESCENTE contributes to life being lived ‒ by everyone - to the full. The eyes of the world will be focused on not only those sports events but also on Japanese sporting goods manufacturers. At DESCENTE LTD., we are working to further hone our manufacturing SPIRIT OF DESCENTE creativity, bringing on line new research and development centers, "DISC (DESCENTE INNOVATION STUDIO COMPLEX)" Our founding philosophy, the SPIRIT OF DESCENTE, is based on the words of management at the time of our establishment and for both sports apparel and shoes. indicates the origin of the DESCENTE Group. We will bring smiles to the faces of our customers as we deliver products President Shuichi Koseki that offer inspiration, surprise and a sense of fun. A rich imagination is the driving force of creativity in any age ‒ honing the senses Creation helps to develop the power to make the right everyday business decisions. Who are we? In times of change there are always opportunities, which must be taken. At DESCENTE LTD., our business is based on the philosophy of bringing the enjoyment of sports to all, supporting a wide Challenge There are no failures ‒ simply missteps on the road to success. range of sports and sporting events through multiple brands. We develop high performance products for top athletes and Give responsibility to those who can be trusted with it teams, which is the source of our competitive strength, while offering customers who enjoy sports a satisfying range of Integrity and reward sincerity with sincerity. products and services, and also enhancing our ability to create retail environments that convey that value to the customer. We continue to expand the availability of our products and services under our brands as they are increasingly recognized inside In business, understanding the human psyche is fundamental. Harmony and outside Japan, including China, South Korea and the rest of Asia, as well as Europe and North America. Harnessing their joint strength is paramount to success. Corporate Slogan Corporate Philosophy / SPIRIT OF DESCENTE The slogan encapsulates DESCENTE's commitment to the finest designs for current and future generations of sportsmen Corporate Philosophy and women, promoting healthy lifestyles and enriching body and soul. Flexible and creative designs, backed by cutting-edge technology, help athletes to challenge their performance limits, To bring the enjoyment of sports to all and allow all sports enthusiasts to share in the passion. The silver color conveys an image of clean, sharp sophistication-symbolizing a brightly shining future. Corporate Symbol mark SPIRIT OF DESCENTE Descente is the French term for downhill skiing. The logo represents the three basic skiing Creation / Challenge / Integrity / Harmony techniques of schussing, traversing and sliding. It embodies our quest to be the best in all we do and our focus on the future. 08 09 Brand Lineup DESCENTE LTD. Corporate Profile 2019 DESCENTE LTD.’s 14 brands, including the corporate brand "DESCENTE", offer high-performance sporting goods for a range of sports including baseball, football, swimming, and golf for everyone from top athletes to recreational and leisure enthusiasts. Owned brands Licensed brands / Misc. CUTTER & BUCK LANVIN SPORT Munsingwear le coq sportif DESCENTE Marmot Babolat SRIXON umbro inov-8 SKINS arena AVIA Brands ryka DESCENTE le coq sportif arena In collaboration with top athletes DESCENTE gives them, and the world, high-quality, superbly designed and A sportswear brand created in France in 1882, for the joy A French sports brand focusing on swimming, arena functionally beautiful high-performance sportswear ‒ in of sports featuring refined fashion and comfortable supports all those who love water-sports. our constant quest for innovative craftsmanship. functionality. No Territory Territory Limited Territory Japan only Limitation Japan Korea H o l d i n A s i a China Munsingwear umbro SKINS g Hong Kong This is the first international knit golfwear brand originating SKINS clothing, with its original dynamic gradient a r e a in the United States with the distinctive penguin logo. A football brand born in England in 1924. It supports compression technology, is the world’s most advanced Munsingwear offers adult-oriented products for everyone leading teams and players all over the world with range of sports compression wear for performance and Other who loves golf and seeks a sophisticated lifestyle. products of the highest quality and performance. recovery. Europe Americas Baseball Volleyball inov-8 Marmot LANVIN SPORT The shoe brand, born in the U.K. in 2003, features This brand fuses Paris fashion sense with sporty styling. Track & Field all-terrain footwear with superior grip. Originating with This full-fledged outdoor brand from the United States While centering on the golf course, LANVIN SPORT trail running and now available for off-road, road, and has built a solid level of trust among top mountain products provide a level of elegance suitable for town Running performance training. climbers based on its superior performance and sense. and travel. Handling genre Swimming Football Tennis Outdoor / Ski CUTTER & BUCK Babolat SRIXON This American-style golf apparel brand caters to the Golf serious golfer who is always looking to take on new Originating in France in 1875, Babolat is a genuine tennis challenges. CUTTER & BUCK combines the best in brand providing superior quality, functionality and style SRIXON dedicates its unique and advanced technologies functionality and comfort. for all tennis players. to all golfers and maximizes performance. Training Compression garment Shoes AVIA ryka 14 Brands AVIA is a sports shoe brand originally launched in the United States in 1979, which provides the best in both This women's performance footwear brand was born in performance and design. the United States in 1988. 10 11 History DESCENTE LTD. Corporate Profile 2019 Since our founding in 1935, DESCENTE has continuously developed high performance products across multiple brands for a wide variety of competitive sports. We will continue in our efforts to bring the enjoyment of sports to even more people than ever before. History of DESCENTE History of Our Technology Development November 2003 HONG KONG DESCENTE TRADING, LTD was established. February 2004 Cream-Colored Baseball Uniforms Downhill Suit February 1935 LE COQ SPORTIF (NINGBO) CO., LTD. was established. “Tsuruya”, the predecessor of DESCENTE, was founded by Takeo Ishimoto. Full-Scale May 2005 1953 1979 entry into “Descente Health Management Research Center”, 1957 Starting with Asian markets specializing in providing preventive care services, was DESCENTE successfully developed During the FIS Alpine Ski World The brand “DESCENTE” was launched. baseball and established. cream-colored baseball uniforms Cup season, DESCENTE’s “magic” building to a February 1958 and training pants made from downhill suit dominated the multi-sports August 2005 The company was reorganized to “Ishimoto Shoten Co., Ltd.” pre-shrunk cotton fabric with a winners’ podium. SHANGHAI DESCENTE COMMERCIAL CO., LTD was specializing in the manufacture and sales of sportswear. established. wool-like finish. The suit reduced air resistance to September 1961 Capitalizing on a baseball boom, the lowest acceptable limits and August 2006 The company changed its name to DESCENTE LTD. these items became hit products. caused a sensation by shaving up The first annual “Sports School for Healthy Kids” was held, to two seconds off the winners’ 1964 with the aim of educating children about the pleasure of sports. (Held every year since 2006) The “Munsingwear” brand was launched. V-shaped recovery times. (Trademark rights for Japan and other Asian countries obtained in 1984) post adidas A registered trademark December 2010 Beginning of termination for baseball uniforms in 1953 SINGAPORE DESCENTE PTE. LTD. was established. technological 1977 downturn through innovation to The “arena” brand was launched. strengthening of March 2012 give top atletes (Trademark rights for Japan and other Asian countries obtained in 1990) house brands and Construction of the new Osaka Office building, located in an advantage overseas market Tennoji-ku, Osaka City, was completed. September 1978 expansion The 1st DESCENTE Athletics Eight Nation Track & Field Championship, the first sports competition to be sponsored by DESCENTE, was held. 2012 Aile Bleue Mizusawa Down Jacket The “SKINS” brand was launched in Japan. April 1979 (Trademark rights for Japan and other Asian countries obtained in 2012) “THE DESCENTE AND ISHIMOTO MEMORIAL FOUNDATION FOR 2004 2008 THE PROMOTION OF SPORTS SCIENCE”
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