The Art of Growth Portuguese Hospitality Atlas 2017 - 12Th Edition Preface

The art of growth Portuguese Hospitality Atlas 2017 - 12th edition Preface

The art of growth

It is with great pleasure that we release the 12th edition of the Portuguese Hospitality Atlas 2017, an initiative that, since its first edition, intends to monitor the national trends of the hotel industry by providing consolidated market information.

The tourism sector has been surprising in a very positive way, presenting exceptional results. This milestone is clearly due to the involvement and dedication of all the professionals in the industry who have determinedly promoted the destination across borders.

Hence, it is with pride that we dedicate our work to this sector that has greatly contributed to the growth of our economy and is an example of motivation to reach other successes.

We want to thank once again the collaboration of industry players, in the conception of the Portuguese Hospitality Atlas, because only this way we can guarantee the consistency and the quality of the work we present.

Miguel Eiras Antunes Jorge Sousa Marrão Tourism, Hospitality & Services Sector Leader Real Estate Sector Leader Contents

Breakdown by classification Regional analysis Breakdown by type

Atlas evolution

National Ranking

New hotel establishments

About European Benchmark Contacts

About

Contacts

Current 201 o o o o o o e o

Ranking of Hotel groups / 1 1 estana otels esorts ousaas e ortual 7 . 7,2 .2 1, .0 Management entities in Portugal ila al otis 20 1.0 ,12 .0 ,02 2. 2 (number of accommodation units) 1 Accor otels 2 1. ,0 2. ,1 2.2 ioli otels esorts 2 12 0. 2,1 1. ,10 1.

2 5 1 arriott otels esorts 11 0. 2, 1.7 ,0 1.

oti otis eli otels esorts 1 0. 2,10 1.7 ,27 1.

5 SAA otels 1 0.7 2,217 1. ,71 1.

otels 12 0. 2,0 1. ,22 1.

2 nterContinental otels rou 10 0. 1,70 1.2 ,1 1.1

1 1 A otels esorts 12 0. 1,1 1.1 ,70 1.2

11 Dom ero otels 7 0. 1, 1.0 2,1 1.0

1 1 urim otis 1 0.7 1,20 0. ,1 1.0

1 11 F otis Fni 0. 1,20 0. 2, 0.

1 1 orto a otels esorts 0. 1,2 0. 2,7 0.

15 1 Continental otels 11 0. 1,2 0. 2,1 0. 1 D Discoer otel anaement 2 1 1 0.7 1,22 0. ,11 1.0

1 15 otis eal 0. 1,21 0. 2,1 0.

1 1 natel urismo 2 1 0. 1,211 0. 2, 0.

1 1 uthu otels 2 0. 1,00 0. 2, 0.

1 una otels an esorts 12 0. 1,0 0. 2,7 0.

1 e Hoe o eme ee Accommodation units represent the number of rooms and/or apartments. 2 This analysis was prepared based on public available information. About eee 3 Pousadas de Portugal only include the Monumental & Historical Hotels that are under management of Pestana Hotels & Resorts Group. Contacts o 1, 100 1,7 100 00, 100 4 The Marriott Hotels & Resorts Group includes the acquisition of the Starwood Group.

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Contacts

1,2 10,22 1 12,2 11 1,0 7 7 10 7 11

1,2 10,22 1 12,2 11 1,0 7 7 Hotel 10 Tourist Apartment7 11 Hotelapartment

Hotel 1,2 Tourist Apartment ,07 Hotelapartment 1,21 1 2 1

1,2 ,07 1,21 1 2 1 Rural Hotel Tourist illage Lodging Houses

Rural Hotel o Tourist illage Lodging Houses

o 1, otel estalishments 1,7 Accommoation units About 1, otel estalishmentsAccommoation units 1reresent,7 Accommoation the numer of rooms units anor aartments. Contacts Accommoation units reresent the numer of rooms anor aartments.

About

Contacts

5 Star Star Star Star 1 Star Lodging House

otel estalishments

5 Star Star Star Star 1 Star 1Lodging House 1 71 7 1 7 otel estalishments 1 Accommoation units1 1 71 7 1 7 15 Accommoation units1 1 1 21,1 ,1 ,0 11,11 1,022 1,1 15 1 1 21,1 ot,1al ,0 11,11 1,022 1,1

otal 1, otel estalishments 1,7 Accommoation units About 1, otel estalishments 1,7 Accommoation units Accomoation units reresent the numer of rooms anor aartments. Contacts Accomoation units reresent the numer of rooms anor aartments.

About

Contacts

Breakdown by NUTS II 22 1

Norte

21 1

Centro

21 1

Lisboa Alenteo R. A. Aores

2 22

7 10 R. A. Madeira Algarve

o o About 1, otel estalishments 1,7 Accommoation units

Accomoation units reresent the numer of rooms anor aartments. Contacts

Sonae Sonae estanaestana otels otelsila alila al lue luereen reenar ear Ar e Ar thers thers Management entities by NUTS II CaitalCaital2 2 esorts esorts otis otis otels otels ousaasousaas e ortuale ortual

oeoe o o ee o o 1,201,20 1 1 77 77 1,21,2 20,2 20,2 2,102,10 2,02,0 1,01,0 1,01,0 1,001,00 ,77,77 ,02 ,02 5 5 5 5 1 1

Accor Accor Ais otisAis otis F otisF otisoti otisoti otis nter nter thers thers ila alila alestana estana otels otelsioli otelsioli otelsA otelsA otels uthu uthu thers thers otels 1otels 1 e olfee olfe Fni Fni eli otelseli otelsContinentalContinental otis otis esorts esorts esorts esorts1 1 esorts esorts otels 1otels 1 esorts esorts otels otels ousaasousaas rou rou 1 1 e ortuale ortual

eoeo o o oe oe o o 2 2 11 11 7 7 0 0 17,17, 20,07 20,07 1 1 27 27 22 22 22 22 2,22,2,1 ,1 1 1 1 1 5 5 5 5 55

ruo eruo e oti otisoti otis onteelo onteelo atura atura natel natel thers thers ensaueensaue Aoris otelsAoris otels ruo ruo AorsonhoAorsonho utrosutros 1 1 DesenoliDesenoli eli otelseli otels otels otels otis otis urismourismo urismourismo1 1 eisure eisure CiroturCirotur otels otels otis 1otis 1 mento asmento as esortsesorts esortsesorts ermasermas e e ortualortual1 1

oo o o e e o o 1,011,01 1,71,7 1,71,7 1,01,0 21,21, 2,22 2,22 2,772,77 12 12 77 77 2 2 01 01 ,2,21,21 1,21 5 5 1 1 5 5 5 5 5 5

SAA SAA Accor Accor arriottarriott otels otelsContinentalContinental thers thers estanaestana otels otelsorto aorto a Four iesFour iesSao otelsSao otelsnotel otelsnotel otels thers thers otels otels otels otels otels otels esorts esorts1 1 esorts esorts otels otels otels otels esorts esorts esorts esorts About ousaasousaas esorts esorts e ortuale ortual 1 The analysis was prepared based on public information. Contacts 2 The name of Sonae Turismo Group was changed to Sonae Capital. he analsishe analsisas mae as ase mae on ase ulic on information. ulic information. © 2017. For further information, contact Deloitte Consultores, S.A. Regional analysis Home

Average size of the hotel establishments (no. of accommodation units) 1

Alenteo Norte Centro R. A. Aores National average Lisboa Algarve R. A. Madeira

About

1 Accommodation units represent the number of rooms and / or apartments. Contacts 2 The national average is the average size of the hotel establishments in terms of accommodation units.

Comparative analysis by NUTS II

o e e oe oe eeo eo

ccuanc rate

oin caacit no. of rooms

oin reenues 000

erniht stas 000

uests 000

Aerae sta About

1 ARR (Average Room Rate ) = room revenue / (# rooms x Occ. rate x 365). Contacts Source: TP (turismo de Portugal) - Travel BI, INE (December 2016 data - Report data: March 2017), ATL and Turismo do Porto; Analysis: Deloitte.

Comparative analysis Lisbon Region e vs Lisbon City

Lisbon city e

Overnight stay and guests: 2016 provisional data. o o o oom e

o o About 1 ARR (Average Room Rate ) = lodging revenues / (# rooms x Occ. rate x 365). Overnight stay and guests: 2016 provisional data. Contacts Source: ATL, Turismo do Porto, RNT, TP - Travel BI, INE; Analysis: Deloitte.

Seasonality index by NUTS II 1

oe eo o eeo

e e e e

anuar Feruar anuar Feruar anuar Feruar anuar Feruar

Decemer arch Decemer arch Decemer arch Decemer arch

oemer Aril oemer Aril oemer Aril oemer Aril

ctoer a ctoer a ctoer a ctoer a

m m m

Setemer une Setemer une Setemer une Setemer une

Auust ul Auust ul Auust ul Auust ul

mme mme mme mme

e oe e

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mer mer er Dece arch Dece arch Decem arch e e

oemer Aril oemer Aril oemer Aril

ctoer a ctoer a ctoer a

m m m

Setemer une Setemer une Setemer une

Auust ul Auust ul Auust ul About mme mme mme Contacts 1 Seasonality index = # overnight stay by month by NUTS II / Average annual overnight stay by NUTS II.

Local accommodation Norte

1 1

Centro

11 1

R. A. Aores Alenteo

Lisboa

0 0

R. A. Madeira Algarve

5 o o

2,11 ocal accommoation units 101,1 es About

ocal accomoation units reresent the numer of rooms anor aartments. Contacts Source eisto acional e estaelecimentos e aloamento local Analsis Deloitte.

About

Contacts

The hotel The key to knowing Case Anticipate your A fusion of Emerging New players Leading New reality, new The art information within the sector studies next move perspectives opportunities in a in the game winds behaviours of growth reach of your ﬁnger global market

Pestana Hotels & Pestana Hotels & Pestana Hotels & Pestana Hotels & Pestana Hotels & Pestana Hotels & Pestana Hotels & Pestana Hotels & Pestana Hotels & Pestana Hotels & Resorts / Pestana Resorts / Pestana Resorts / Pestana Resorts / Pestana Resorts / Pestana Resorts / Pestana Resorts / Pestana Resorts / Pestana Resorts / Pestana Resorts / Pestana Pousadas 1 Pousadas 1 Pousadas 1 Pousadas 1 Pousadas 1 Pousadas 1 Pousadas 1 Pousadas 1 Pousadas 1 Pousadas 1

ila Galé Hotéis ila Galé Hotéis ila Galé Hotéis ila Galé Hotéis ila Galé Hotéis ila Galé Hotéis ila Galé Hotéis ila Galé Hotéis ila Galé Hotéis ila Galé Hotéis

Accor Hotels Accor Hotels Accor Hotels Accor Hotels Accor Hotels Accor Hotels Accor Hotels Accor Hotels Accor Hotels Accor Hotels

Espírito Santo Espírito Santo Espírito Santo Tivoli Hotels & Tivoli Hotels & Tivoli Hotels & Tivoli Hotels & Tivoli Hotels & Tivoli Hotels & Tivoli Hotels & Hotéis 2 Hotéis 2 Hotéis 2 Resorts 2 Resorts 2 Resorts 2 Resorts 2 Resorts 2 Resorts 2 Resorts 2

Starwood Hotels IP Hotels IP Hotels IP Hotels IP Hotels IP Hotels ECS Capital SANA Hotels SANA Hotels Marriott Hotels & Resorts & Resorts 3

About 1 Pestana Hotel & Resorts / Pestana Pousadas and Pestana Hotel & Resorts / Pousadas de Portugal are the same Hotel group / Management entity. The entity’s designation was changed. 2 Espírito Santo Hotéis Group and Tivoli Hotels & Resorts Group are the same Hotel group / Management entity. The entity’s designation was changed. Contacts 3 The Marriott Hotels & Resorts Group includes the acquisition of the Starwood Group.

About

Contacts

o oe e eo oe eeo e

1st uarter

1 1 1

Suseuent uarters

5 3 1 - - - - 5 4 2 4 - 1 - 1 ------4 1 - 2 - - -

otal 1 7 0 1 0

About Label : Contacts # Hotel establishments Lodging House To be defined

About

Contacts

e e 61.1 77.7 64.7 69.1 e 68.9 105.9 87.6 75.7 ee 88.7 78.8 126.8 70.9 104.1 159.1 67.9 83.1 oo 224.4 122.4 53.7 o 42.9 Label: 76.2 79.9 Occupancy rate 69.1 eo ome 78.8 70.9 RevPAR (€) 90.6 69.7 97.3 89.9 ADR (€) 67.8 123.5 126.8

1 97.3 ADR = RevPAR/ Occ. rate. About 2 RevPAR = Lodging revenues / (# rooms x 365). 3 2015 data. Contacts Source: Associação do Turismo de Lisboa and Observatoire du Tourism à Bruxelles ( December 2016) ; Analysis: Deloitte.

.1 1.7 1.1 1. 77.7 77. 7. 7.7 7.2 70. 70. 7. .2 .1 .7 1.1 10. .7 7. . 7. 7. .1 7. 7. . .1 .1 .7

Paris Milan Paris Milan Rome Berlin Porto Lisbon Berlin Rome Porto Madrid ienna Lisbon Prague Madrid Prague ienna London eneva eneva London Brussels Brussels rankfurt rankfurt Barcelona Barcelona Amsterdam Amsterdam

22.0

1.70

12.77 12.0 10.07 122. 12. 10. 101.2 10.10 7.0 7.27 .7 0.0 7.

Berlin Milan Paris Rome Porto Prague Lisbon Madrid ienna eneva Brussels London rankfurt Barcelona Amsterdam

1 RevPAR = Lodging revenues / (# rooms x 365). About 2 ADR = RevPAR/ Occ. rate. 3 2015 data. Contacts Source: Associação do Turismo de Lisboa and Observatoire du Tourism à Bruxelles ( December 2016) ; Analysis: Deloitte.

Was considered the following types of hotel establishments:

• Hotels; • Tourist apartments; • Apartment hotels; • Tourist village; • Lodging houses; and • Rural hotels.

For ranking purposes it was considered the total number of accommodation units in hotel establishments at 31st December 2016, including those which were temporarily not operating at that date. It should be noted that the units that compose the hotel complexes were considered disaggregated, i.e., they are recorded individually as hotel establishments. Accommodation units refer to the number of rooms and/or apartments. A double bed represents 2 beds, a T0 has 1 bedroom (2 beds), a T1 has 1 bedroom (2 beds), a T2 has 2 bedrooms (4 beds) and a T3 has 3 bedrooms (6 beds). The aggregation of hotel establishments in hotel groups / entities management complies its integration in a Group (entities that owns more than a hotel establishment) and / or the existence of a common denominator in their operation. Accor Hotels, Hoti Hotéis and Pestana Hotels & Resorts Group include tourism developments that are in a franchise system. The geographical division of Portugal complied with the NUTS II defined by National Institute of Statistics. The data collection from the 20 largest Groups was concluded on the third week of April 2017. The remaining information was collected through the websites of the Groups and independent hotel establishments, the databases of Turismo de Portugal and Regional Tourism Entities, as well as other public information. Tourist apartments with less than 10 apartments have not been considered. The information regarding the new hotel establishments expected for 2017 was collected until the last week of March 2017 and was based on Regional Tourism Entities information and public information.

Notes | Local accommodation

Were considered the following types of establishments:

• Apartments; • Lodging Establishments; • Lodging Establishments – Hostels; and • Dwellings.

The information was collected from the Registo Nacional do Alojamento Local (RNAL), available through the website of Turismo de Portugal, on the third week of March 2017. The original information had a total of 38,790 establishments, but for the purpose of Atlas da Hotelaria 2017 we have considered a total of 26,151 establishments. The selection of establishments was based on the year of registration in the RNAL, therefore all establishments registered before 2000 and after December 31, 2016 were disregarded. According to information provided informally by Turismo de Portugal the registration of each establishment in the RNAL is performed autonomously and independently by the respective owners, so the accuracy of the information available is not the responsibility of the Turismo de Portugal.

About

Contacts

Miguel Eiras Antunes Jorge Sousa Marrão Rui Gidro Partner Partner Partner Tel: +351 969658255 Tel: +351 963902674 Tel: +351 933259269 [email protected] [email protected] [email protected]

Pedro Santos Rosa Inês Cintra Costa Senior Manager Manager Tel: +351 962103497 Tel: +351 962103923 [email protected] [email protected] About

Contacts

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