The art of growth Portuguese Hospitality Atlas 2017 - 12th edition Preface The art of growth It is with great pleasure that we release the 12th edition of the Portuguese Hospitality Atlas 2017, an initiative that, since its first edition, intends to monitor the national trends of the hotel industry by providing consolidated market information. The tourism sector has been surprising in a very positive way, presenting exceptional results. This milestone is clearly due to the involvement and dedication of all the professionals in the industry who have determinedly promoted the destination across borders. Hence, it is with pride that we dedicate our work to this sector that has greatly contributed to the growth of our economy and is an example of motivation to reach other successes. We want to thank once again the collaboration of industry players, in the conception of the Portuguese Hospitality Atlas, because only this way we can guarantee the consistency and the quality of the work we present. Miguel Eiras Antunes Jorge Sousa Marrão Tourism, Hospitality & Services Sector Leader Real Estate Sector Leader Contents Breakdown by classification Regional analysis Breakdown by type Atlas evolution National Ranking New hotel establishments About European Benchmark Contacts © 2017. For further information, contact Deloitte Consultores, S.A. National ranking Home About Contacts © 2017. For further information, contact Deloitte Consultores, S.A. Hotel group / Hotel Lodging capacity nternational Ranking 1 Beds National ranking Management entity establishments accomodation units presence Home Current 201 N.º o o N.º o o N.º o o e o 3 Ranking of Hotel groups / 1 1 Pestana Hotels & Resorts / Pousaas de Portugal 7 . 7,2 .2 1, .0 Management entities in Portugal 2 2 ila al otis 20 1.0 ,12 .0 ,02 2. 2 (number of accommodation units) 1 3 3 Accor otels 2 1. ,0 2. ,1 2.2 4 4 ioli otels esorts 2 12 0. 2,1 1. ,10 1. 2 5 1 arriott otels esorts 11 0. 2, 1.7 ,0 1. 6 7 oti otis eli otels esorts 1 0. 2,10 1.7 ,27 1. 7 5 SAA otels 1 0.7 2,217 1. ,71 1. 8 6 otels 12 0. 2,0 1. ,22 1. 2 9 8 nterContinental otels rou 10 0. 1,70 1.2 ,1 1.1 1 1 A otels esorts 12 0. 1,1 1.1 ,70 1.2 11 9 Dom ero otels 7 0. 1, 1.0 2,1 1.0 1 1 urim otis 1 0.7 1,20 0. ,1 1.0 1 11 F otis Fni 8 0. 1,20 0. 2, 0. 1 1 orto a otels esorts 9 0. 1,2 0. 2,7 0. 15 1 Continental otels 11 0. 1,2 0. 2,1 0. 1 D Discoer otel anaement 2 1 - 1 0.7 1,22 0. ,11 1.0 3 1 15 otis eal 8 0. 1,21 0. 2,1 0. 1 1 natel urismo 2 1 0. 1,211 0. 2, 0. 1 1 uthu otels 2 5 0. 1,00 0. 2, 0. 20 1 una otels an esorts 12 0. 1,0 0. 2,7 0. o 311 16.0% 42,108 30.1% 88,204 29.4% 1 e Hoe o eme ee 440 22.6% 44,178 31.6% 95,795 31.9% Accommodation units represent the number of rooms and/or apartments. 2 This analysis was prepared based on public available information. About eee 1,194 61.4% 53,453 38.3% 116,345 38.7% 3 Pousadas de Portugal only include the Monumental & Historical Hotels that are under management of Pestana Hotels & Resorts Group. Contacts o 1, 100% 1,7 100% 00, 100% 4 The Marriott Hotels & Resorts Group includes the acquisition of the Starwood Group. © 2017. For further information, contact Deloitte Consultores, S.A. Breakdown by type Home About Contacts © 2017. For further information, contact Deloitte Consultores, S.A. Breakdown by type Home 1,2 10,22 1 12,2 11 1,0 7 7 10 9% 7 11 1,2 10,22 1 12,2 11 1,0 7 7 Hotel 10 9% Tourist Apartment7 11 Hotelapartment Hotel(93) 1,2 Tourist Apartment(54) (,07) Hotelapartment (35) 1,21 5% 1 3% 4% 2 1 (93) 1,2 (54) (,07) (35) 1,21 5% 1 3% 4% 2 1 Rural Hotel Tourist illage Lodging Houses Rural Hotel Tota : Tourist illage Lodging Houses Tota : 1,945 otel estalishments 139,7 Accommoation units About 1,945 otel estalishmentsAccommoation units 1reresent39,7 Accommoation the numer of rooms units anor aartments. Contacts Accommoation units reresent the numer of rooms anor aartments. © 2017. For further information, contact Deloitte Consultores, S.A. Breakdown by classification Home About Contacts © 2017. For further information, contact Deloitte Consultores, S.A. Breakdown by classification Home 5 Star Star Star Star 1 Star Lodging House otel estalishments % % % % % % 5 Star 8 Star 38 Star Star33 1 Star 1Lodging7 House 2 2 1 71 7 1 7 (34) otel estalishments 8% 38% 33% 17% Accommoation2% units2%1 1 71 7 1 7 (34) % % % % % % 15 49Accommoation units261 8 1 1 21,1 ,1 ,0 11,11 1,022 1,1 15% 49% 26% 8% 1% 1% 21,1 Tot,1al : ,0 11,11 1,022 1,1 Total : 1,945 otel estalishments 139,7 Accommoation units About 1,945 otel estalishments 139,7 Accommoation units Accomoation units reresent the numer of rooms anor aartments. Contacts Accomoation units reresent the numer of rooms anor aartments. © 2017. For further information, contact Deloitte Consultores, S.A. Regional analysis Home About Contacts © 2017. For further information, contact Deloitte Consultores, S.A. Regional analysis Home Breakdown by NUTS II 22% 1% Norte 21 1 Centro 21 % 1% Lisboa 8% 4% 5% 3% Alenteo R. A. Aores 2% 22% 7% 10% R. A. Madeira Algarve o ota : About 1,945 otel estalishments 139,7 Accommoation units Accomoation units reresent the numer of rooms anor aartments. Contacts © 2017. For further information, contact Deloitte Consultores, S.A. eeoeeo o o Regional analysis (1) (1) (454) (454) (2) (2) (20) (20) (1) (1) (,1)(,1(,02) )(,02) Home 10% 10% 7% 7% 4% 4% 3% 3% 3% 3% 73%73% Top 5 Hotel groups / Sonae Sonae estanaestana otels otelsila alila al lue luereen reenar ear Ar e Ar thers thers Management entities by NUTS II CaitalCaital2 2 esorts esorts otis otis otels otels ousaasousaas e ortuale ortual oeoe o o ee o o (1,20)(1,20) (1) (1) (77) (77) (655) (655) (649) (649) (1,2(1,2) (20,2) (20,2) ) (2,10)(2,10) (2,0)(2,0) (1,0)(1,0) (1,0)(1,0) (1,00)(1,00) (,77(,77) (,02) (,02) ) 6% 6% 4% 4% 4% 4% 3% 3% 3% 3% 80%80% 5 5 5 5 4% 4% 3% 3% 2% 2% 81 81 Accor Accor Ais otisAis otis F otisF otisoti otisoti otis nter nter thers thers ila alila alestana estana otels otelsioli otelsioli otelsA otelsA otels uthu uthu thers thers otels 1otels 1 e olfee olfe Fni Fni eli otelseli otelsContinentalContinental otis otis esorts esorts esorts esorts1 1 esorts esorts otels 1otels 1 esorts esorts otels otels ousaasousaas rou rou HG1 HG1 e ortuale ortual eoeo o o oe oe o o (658) (658) (2) (2) (11) (11) (7) (7) (0) (0) (17,(17,) (20,07) (20,07) ) (1) (1) (446) (446) (27) (27) (22) (22) (22) (22) (2,2)(2,2(,1) )(,1) 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 87%87% 18% 18% 10% 10% 6% 6% 5 5 5 5 56%56% ruo eruo e oti otisoti otis onteelo onteelo atura atura natel natel thers thers ensaueensaue Aoris otelsAoris otels ruo ruo AorsonhoAorsonho utrosutros 1 1 DesenoliDesenoli- eli- otelseli otels otels otels otis otis urismourismo urismourismo1 1 eisure eisure CiroturCirotur otels otels otis 1otis 1 mento asmento as esortsesorts esortsesorts ermasermas e e ortualortual1 1 oo o o e e o o (1,01)(1,01) (1,7)(1,7) (1,7)(1,7) (1,0)(1,0) (968) (968) (21,(21,) (2,22) (2,22) ) (2,77)(2,77) (12) (12) (77) (77) (2) (2) (01) (01) (,2)(,2(1,21) (1,21) ) 7% 7% 6% 6% 6% 6% 5 5 3% 3% 73%73% 21% 21% 6% 6% 5 5 5 5 4% 4% 5% 5% SAA SAA Accor Accor arriottarriott otels otelsContinentalContinental thers thers estanaestana otels otelsorto aorto a Four iesFour iesSao otelsSao otelsnotel otelsnotel otels thers thers otels otels otels otels otels otels esorts esorts1 1 esorts esorts otels otels otels otels esorts esorts esorts esorts About ousaasousaas esorts esorts e ortuale ortual 1 The analysis was prepared based on public information. Contacts 2 The name of Sonae Turismo Group was changed to Sonae Capital. he analsishe analsisas mae as ase mae on ase ulic on information. ulic information. © 2017. For further information, contact Deloitte Consultores, S.A. Regional analysis Home Average size of the hotel establishments (no. of accommodation units) 1 Alenteo 41 Norte 48 Centro 51 R. A. Aores 51 National average 2 71 Lisboa 97 Algarve 103 R. A. Madeira 103 About 1 Accommodation units represent the number of rooms and / or apartments. Contacts 2 The national average is the average size of the hotel establishments in terms of accommodation units. © 2017. For further information, contact Deloitte Consultores, S.A. Regional analysis Home Comparative analysis by NUTS II eA 59.18€ 47.85€ 46.69€ 35.05€ 32.26€ 26.83€ 21.15€ o e e oe oe eeo eo A ¹ 80.65€ 59.67€ 63.31€ 55.69€ 52.52€ 54.32€ ccuanc rate 72.5% 64.9% 60.8% 58.4% 47.1% 43.5% oin caacit no.