MIGUEL FRASQUILHO

Economist, author, President of the Board of Directors of TAP - Transportes Aéreos Portugueses, SGPS, ex. CEO of AICEP - Global, ex. Secretary of State for Treasury and Finances and former Member of the Portuguese Parliament. JAIME CARVALHO ESTEVES PWC

He holds a degree in Law from the Catholic University of and a post- graduate degree in European Studies from the Catholic University of and in Commercial Law from the same university. Executive Training at the New Forum of the New University of Lisbon, INSEAD and IMD. He is a guest lecturer at several higher education institutions (IPCA, ISAG, PBS, Universidade Católica de Lisboa and Porto). Between 1990 and 2000 he was a partner in the law firms: Luís M. S. Oliveira and Associados, and Oliveira, Martins, Esteves and Associados. He has been a partner of PwC Portugal since 1999. Between 1999 and 2009, he headed the Fiscal Department of PwC's office in Porto. He was responsible for the , Hospitality and Leisure area, as well as the Government and Public Sector leader. He has been in charge of the Tax Department of PwC Portugal since 2009, with responsibility also in , and in . He is a referee of the Administrative Arbitration Center (CAAD) and a member of the Board of Directors of the Forum for Competitiveness. VERA GOUVEIA BARROS Economist and author of “ Tourism in Portugal”

~ Author of the essay "Tourism in Portugal", of the Francisco Manuel dos Santos Foundation. He has several articles of opinion on the sector, mainly in the Economic Newspaper, with whom he collaborated regularly. He was a columnist for Diário Económico and currently required by ECO. He was a member of the University of Madeira and a member of the Executive Council of the Madeira Tourism Observatory. He is an economist, graduated from the Faculty of Economics of the Universidade Nova de Lisboa, and holds a Master's degree in Economics and European Studies from ISEG. He does the research on the Tourism Economy, this being the theme of his doctoral session, in conclusion GEORG KLUSAC Managing Director at Institutional Partners (2IP)

Georg Klusak is co-founder and managing partner of Institutional Investment Group, a fully independent real estate firm based in Frankfurt and Luxembourg that offers investment consulting services as well as different investment platforms to institutional investors without rendering active real estate management. The consulting firm advises institutional real estate clients in particular regarding the real estate investment strategy and the selection of real estate fund products or real estate managers. The group has built and constantly expands a PropTech platform for institutional real estate investments. The assets under administration of the whole group currently amount to more than 26 billion Euros. Having started his career at Deutsche Bank, Georg Klusak joined Coopers & Lybrand in 1992 and later became Head of Asset Management Germany as well as Head of Capital Markets Germany at PricewaterhouseCoopers. In 2001, he moved as Managing Director to Oppenheim Immobilien- Kapitalanlagegesellschaft, the market leader in institutional real estate funds in Germany, Switzerland and Austria and alongside assumed positions as Managing Director of a Luxembourg and an Italian fund management company as well as of numerous property companies worldwide. A couple of years ago he founded Institutional Investment Partners as the first independent real estate platform (“The Investors Fund Manager”) together with his partner Jörg Homann. Georg Klusak has an education as lawyer in Munich, Paris and Montreal and is a certified tax consultant and auditor. He acted as associate professor in economics for many years, headed the institutional section of the fund managers’ industry body and is co-author of the three standard commentaries to German fund law. FERNANDO CAETANO Essential Lisboa & Essential Business Magazines

Fernando Caetano has a background as graphic designer and creative director and is a partner and director of the Lisbon operations of the Open Media Group. For more than 20 years, he worked with luxury and resorts in Portugar creating promotional materials and corporate magazines. He was responsible for the launch of several projects for the Open Media Group such as the luxury lifestyle magazines Essential Lisboa and Doze, a watch & luxury lifestyle magazine. He also played an important role in the company's expansion into new markets as international editor for Essential and other projects in Asia. His latest project is Essential Business, digital and print media project for the international business community in Portugal, launched in 2018. Fernando writes regularly about luxury brands and lifestyle for the group's magazines. NUNO GALVÃO PINTO Regional Vice President Development Europe & North Africa,

Nuno has over 20 years of experience in the industry, including 15 years working in international hotel advisory and development. He has a strong experience of hotel and property investment and this within an advisor, investor and hotel group development capacity. Prior to joining Hyatt, Nuno held a similar development position with Hotels, looking after Western Europe. During his career, he has also held positions as Senior Vice President in JLL’s EMEA advisory practice, Director at Albus Capital (a boutique private equity firm investing in hotels and real estate in emerging markets), as well as director position with TRI Hospitality Consulting (now CBRE). Nuno speaks fluently French, Portuguese, Dutch, German, Spanish and Italian and has as such built a strong network within both the emerging market and established European landscape, including hotel owners, investors and developers. JULIAN MIEBACH Development, Ruby Hotels

Bachelor Degree in Hospitality Management and candidate for Master Degree in Real Estate Management. Over six years experience in different operational departments in the hotel industry (2008 – 2014) – two years of those as a Hotel Manager. Three years experience as a Consultant at TREUGAST Solutions Group, Munich (2014 – 2017). Since May 2017 Group Manager Development for Ruby Hotels responsible for the expansion in Portugal and the Nordics. KIKE SARASOLA President and Founder Of Room Mate Group

Kike is a trendsetting pioneer in the tourist industry thanks to his visionary, disruptive and rebellious character. It all began over 10 years ago when he created Room Mate Hotels as an extension of what became his most renowned formula: “the 3B’s”: Bed, Bath, Breakfast. The idea of affordable luxury right smack in the center of the most important cities in the world was the formula for success at Room Mate Hotels, now present in Europe and America. In 2014, Sarasola turned it up a notch and challenged the entire industry with the creation of Be Mate, a breakthrough company offering the homey freedom of an apartment combined with the services and safety of a hotel. Kike broke all the rules in the hospitality sector by bringing to life a new business model that his professional colleagues viciously rejected. Three years later, many followed suit. In 2017, convinced that happiness is a profitable enterprise, Kike launches his newest business venture: X-Perience by Room Mate, a tailor-made hospitality consultancy service managed and executed by Room Mate experts in combination with PwC’s state of the art technology. Kike competed as an Olympic equestrian in Atlanta, Barcelona and Sydney and still maintains Spain’s best record in his specialty; he authored the acclaimed book, More Ideas, Less MBA’s; starred in the Spanish version of the TV program “Hotel Hell” (tripling its audience) and is regarded as one of Spain’s most influential business people in social media. Furthermore, over the past year, Sarasola has been invited to lecture at over 100 conferences worldwide. The above-mentioned has led to several international recognitions, including but not limited to the 2017 European Gold Medal for Merit at Work and the 2015 Medal for Tourist Accomplishments granted by the Spanish Council of Ministers.

“Not everything’s been invented.” “The fact that others haven’t done it doesn’t mean it can’t be done.” “‘No’ doesn’t exist.”

In a nutshell: Kike Sarasola. JOSÉ ROQUETTE Board Manager,

51 years, one daughter, two sons, living presently in Lisbon. Graduated from French High School in Lisboa and later in Business Administration & Management from the Catholic University (Portugal) Advanced Management Program in hospitality management at the Cornell University NY. Strategic Management Program at Catholic University (Portugal). First business experience in family- owned resort in the South of Portugal. Started his career in Venture Capital in Lisbon, in 1990. Launched in 1992 and led for 3 years the first Equity Fund specialized in the hospitality area, in Portugal, in public/private partnership. Joined Pestana Hospitality Group in 1996 Has been responsible for its international growth, first in Africa (3 years),then & South America (4 years) Won in 2002 (S.Paulo) the “Hospitality Entrepreneur of the Year” Award. Between 2003-2006 was the CEO of “Pousadas de Portugal”, the most traditional chain of small luxury hotels in Portugal, privatized in 2003. Presently Chief Development Officer at Pestana Hotel Group, reporting to the Shareholder and Chairman, responsible for its development strategy, including new projects in different markets such as Lisboa, Madrid, Amsterdam, Berlin, Marrakech and NY/Manhattan Member of the Cornell University Society of Hotelmen Contributed to several academic books on Tourism & Leisure, in Portugal and Brazil, and also many articles specialized in the Hospitality Industry. GERARD GREENE Founder & CEO, Society

Gerard has always had an inquisitive mind when it comes to accommodating people; from dreams of building a backpackers in Africa to building Micro Hotels across the globe, to now exploring how all generations will live in harmony in thriving communities. He was the Founder and CEO of Yotel, dubbed “the Ipod of the Hotel Industry” and is now launching Society, co-living for every generation. Always exploring how design, technology, service and community can transform people’s lives, he likes to push the boundaries of real estate to create new sectors to improve the physical environment where people interact and live. JOAQUÍN AUSEJO President, Alma Hotels

Degree in Economic and Business Sciences from the Universidad Complutense de Madrid, Master’s in Urban Planning and Real Estate Law from the Universidad Pompeu Fabra (Barcelona) and alumnus of various courses and seminars related to the hostelry sector.

Founding Partner and President of Alma Hotels. Lecturer at ESADE Business School (Barcelona) and ICADE School of Business and Economics (Madrid). Before, Founding Partner and CEO of Hospes Hoteles S.L., Founding Partner and CEO of AC Hoteles S.L. and CEO of NH Hoteles. JOSÉ GIL DUARTE Essentia Founder & Ceo

Graduated in Hospitality and Tourism Management at the Centre International of Glion, Switzerland, has a broad experience of more than 25 years in the areas of Consultancy, Project Management, Team Leadership, in the development and implementation of tourism projects as well as in the management of Real Estate Assets. Among them stands out different projects in tourism, real estate and in regional and social development projects in Portugal as well as in France, Cuba, Angola, Cape Verde, São Tome and Brazil. Founder & CEO at Essentia, José Gil leads a multidisciplinary team and a portfolio of unique projects. JOSÉ MATEUS Partner – ARX Portugal

Born in Castelo Branco, Portugal, 1963 BA in Architecture from FAUTL (1986), lives and works in Lisbon. He founded with Nuno Mateus the studio ARX Portugal (1991), in which he held more than a hundred projects and contests. His work included several exhibitions, having been approached in numerous articles, subject of monographs and recognized through several prizes. He is an associate and chairman of the Lisbon Architecture Triennial Board. He was Executive Director of the Triennale (2007-2010). He was vice-president of the Southern Regional Council of the Order of Architects (2005-2007) and president of the Southern Regional Assembly (2008- 2010). He was an associate professor at IST Lisboa, ESAD Lisbon lecturer at ISCTE and invited lecturer at ESA at Univ. International of Catalonia. He was a doctoral student in the Doctorate in Architecture Program at IST. He is a member of the Editorial Board of the Babel group. He was the author of the semiannual magazine Linha (Expresso) and the television series Tempo & Traço (Sic-Notícias) focused on the themes of architecture, design, landscape and visual arts. SAMUEL TORRES DE CARVALHO Owner at STC - Arquitetura

He was born in Lisbon in 1960. He obtained the title of Architect at ETSAM (Polytechnic University of Madrid) with the rank of "spare" with an Honor Roll in 1989. Project Professor at CEU Arquitetura in Madrid between 1990 and 1995. Project Professor at ETSAM Technical School of Architecture of the Polytechnic University of Madrid between 1986 and 2016. Coordinator at ETSAM of the Erasmus and Magalhães Exchange Program with the Universities. Professor at the ETSAM Master of Collective Housing between 2008 and 2012. Throughout his professional and academic career he participates in several Architecture seminars, summer courses and conferences. In 2005 he is awarded with the Prize of the Official College of Architects of Madrid (COAM) for his work and in 2014 with an Honorable Mention for the Valmor Prize. He participates in several national and international competitions, among others: 1st Prize of the Municipal Council of Loures - Portugal (2009); 1st prize in the Polies Sports competition in Móstoles - Spain (2007); Europan IV Spain (1999); Europan V - Portugal (2000). Portugal / Europan VI - Portugal (2002); 1st Prize of the COAM - Official College of Architects of Madrid - Spain (1991); 1st prize for the Madan Parque headquarters in Almada - Portugal (2006) 1st prize for the Library of the University of Alicante - Spain (1995) Alicante . More recently it has participated actively in projects of rehabilitation / refunctionalization of historical buildings with great patrimonial value both residential and hotelier.

. DANIEL TRAÇA Nova SBE campus

…

we will share information about Daniel very soon … BEGOÑA ÍÑIGUEZ Journalist and Ex. President of the foreign press association in Portugal

…

we will share information about Begoña very soon … PEDRO REIS Owner-PRA

…

we will share information about Pedro very soon … Constança Duarte MARKETING & COMMUNICATION

TLFN: +351 913 325 823

EMAIL: [email protected]

Rua Fradesso da Silveira 8 - 2º B 1300-609 Lisboa (Portugal) +351 211 935 000 www.essentia.pt