The resilient character of PDO/PGI products in dynamic food markets Filippo Arfini1, Maria Giacinta Capelli2 1 Department of Economics, University of Parma, Parma, Italy, e-mail:
[email protected] 2 INEA - National Institute of Agricultural Economics, Rome, Italy, e-mail:
[email protected] Paper prepared for presentation at the 113th EAAE Seminar “A resilient European food industry and food chain in a challenging world”, Chania, Crete, Greece, date as in: September 3 - 6, 2009 Copyright 2009 by [Filippo Arfini1, Maria Giacinta Capelli2]. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies. 1 The resilient character of PDO/PGI products in dynamic food markets Filippo Arfini1, Maria Giacinta Capelli2 1 Department of Economics, University of Parma, Parma, Italy, e-mail:
[email protected] 2 INEA - National Institute of Agricultural Economics, Rome, Italy, e-mail:
[email protected] Abstract. The European and Italian food system is experiencing a change in the relationship with the consumer and with the distribution. In fact, customers are increasingly demanding, and are attracted, by products that have high quality content and a strong link with the territory. The brands with the price are the two factors affecting the strategic policies of the food producer firms. At the same time, the retail system has proven to be very sensitive to consumer demands by providing quality products at competitive prices and using their brand as an element of loyalty. In the European context, the Italian agri-food system has the higher number of products with the Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) recognition.