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2014 Annual Report

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2014 Annual Report NEW DYNAMICS 2014 ANNUAL REPORT The bank for a changing world UNDERSTAND 3 – 14 New trends by Philippe Torres 7 billion mobile phones in the world Sharing across 4 generations 36 billion tonnes of CO2 €24 billion worth of sharing 4 hours to respond to clients PROGRESS 15 – 46 BNP Paribas strengthens its control system The Board of Directors Interview with Jean-Laurent Bonnafé The Executive Committee Our worldwide presence 2014 annual results Retail Banking & Services Corporate & Institutional Banking Act as a responsible bank Cultivating talent BNP Paribas at the service of its shareholders ACT 47 – 58 Act in a more complex world Act in a more responsible world Act in a more global world PARTICIPATE 59 – 64 30 years of initiatives and commitment How collective ingenuity is changing the world Lights, camera, action! Match point To read and learn more about BNP Paribas’ projects and initiatives in 2014, consult the digital version of the Annual Report. Visit our website annualreport.bnpparibas.com/2014/ We live in a changing world, a world which is evolving and which requires us to evolve with it, a world which is inventing itself and which we can also invent. For the BNP Paribas Group, being the bank for a changing world means that we need to: UNDERSTAND its evolution, PROGRESS in our methods, ACT to serve you, PARTICIPATE in the initiatives that inspire us. The photos in this Annual Report were taken with smartphones in order to reflect our new relationship with the world. We thank all employees who captured their day in different countries around the world. 11:00 am Kharkiv (Ukraine), Photo by Elena Plotnikova BNP PARIBAS — 2014 ANNUAL REPORT UNDERSTAND The world is changing and therefore our lifestyles and ways of thinking are changing. Digital communications, the sharing economy, longer life expectancies, the relationship with money and scarcer natural resources are revolutionising our behaviour. The transformations taking place in our societies require us to experiment with new relationships and imagine new services for clients. UNDERSTAND NEW TRENDS INTERVIEW WITH PHILIPPE TORRES Deputy CEO of L’Atelier BNP Paribas* FOR MORE THAN 35 YEARS, L’ATELIER BNP PARIBAS, WHICH IS PRESENT IN EUROPE, NORTH AMERICA AND ASIA, HAS BEEN TRACKING THE DISRUPTIVE INNOVATIONS WHICH HERALD PROFOUND CHANGES FOR COMPANIES AND THEIR EMPLOYEES. UNDERSTANDING THESE CHANGES WILL ENABLE OUR BUSINESS LINES TO DEVELOP THE PRODUCTS AND SOLUTIONS OF THE FUTURE. NEW DYNAMICS CAN BE SEEN IN THE HOW IMPORTANT IS THE CULTURE WORLD. BNP PARIBAS IS OBSERVING AND OF INNOVATION FOR THE BNP PARIBAS ALSO DRIVING THESE CHANGES. WHAT IS GROUP? YOUR VIEW? Since its creation, the Group has been We know that there are deep changes in deeply rooted in a culture of innovation that society that are revolutionising our habits, is diverse and well established. We will choices and the challenges which we must celebrate 200 years of the Group’s exist- face. Human, demographic, industrial and ence in 2022, but we are growing every year, digital developments are all influencing the particularly through external growth and world. We realised that we had to reassess Philippe Torres in a very agile way. Supporting innovation the way we think and, consequently, the way is central to BNP Paribas’ growth strategy. we act. By encouraging start-ups and other innova- tive businesses, the Group is stimulating not HOW IS MOBILE DEVELOPMENT only creative entrepreneurs but also helping INFLUENCING THE WORLD? DOES THIS HAVE AN IMPACT ON SOCIETY employees learn new ways to innovate. Best Mobile development is multiplying smart- AND THE ENVIRONMENT? practices in innovation can be seen at various phone communications and is the second Yes, because internet users have acquired moments at BNP Paribas, even if they are not phase of the digital revolution. At the begin- the certitude that they too can change the all developed on a large scale. Two years ago, ning, it was closely correlated to the devel- world. Firstly, human activities have an however, online payments became an inte- opment of the fixed internet, but today it impact on the environment right across the gral part of our business because it reached is linked to an omnipresent internet that is planet. Secondly, individuals can, via the an industrial scale. This allowed us to offer a accessible everywhere. By 2020, around half internet, influence the way in which indus- service to everyone. of the world’s population will have access to tries and business work. This is one of the the internet. consequences of the digital revolution. The world is changing due to new influences WHAT ARE THE EFFECTS OF THIS originating with the general public. We are UNIVERSAL CONNECTIVITY? moving towards a new equilibrium, in which We want everything to be as rapid, close-to- there will be a sharing economy, a circular hand and immediate as our preferred internet economy, etc. services. The massive adoption of the internet is transforming our habits and expectations, WHAT IS YOUR OPINION OF THE SHARING including what consumers demand from their ECONOMY? banks. Today, “consumer citizens” are used to We see BNP Paribas as really in touch with obtaining information immediately, wherever what is happening. It will be part of our they are. They consider that all other services future, even though volumes are today very must work in the same way. As a result, this thin compared with banks’ activity. For exam- is putting enormous pressure on industries ple, we have supported crowdfunding since * Consulting subsidiary specialised in detecting and and services such as health, energy, trans- its beginning, even though this activity is not tracking trends in new uses of technology, and helping port, finance, insurance, etc. part of our business, and in fact may never be. companies carry out their digital transformation. BNP PARIBAS — 2014 ANNUAL REPORT 7 BILLION MOBILE PHONES IN THE WORLD* MOBILE PHONES ARE AN ESSENTIAL PART OF OUR DAILY LIVES: 95.5% OF THE WORLD’S POPULATION OWN ONE. WHAT NEW SERVICES CAN THEY DELIVER? THE SMARTPHONE IS MORE THAN A SIMPLE MEANS OF COMMUNICATION. IT HAS BECOME A POCKET-SIZED COMPUTER THAT ENABLES US TO STAY CONNECTED. SMARTPHONES 2:20 pm Abu Dhabi ARE ALSO TRANSFORMING (United Arab Emirates): a selfie taken after EVERYTHING WE DO, FROM HOW lunch by staff. WE OBTAIN INFORMATION AND MAKE PURCHASES TO THE WAY Photo by WE BEHAVE. WHAT KIND OF Mubina Parkar. MOBILE BANK SHOULD THE BANK INVENT TODAY TO PREPARE FOR TOMORROW? * Based on a Cisco report. ZERO PAPER The “electronic signature” is fast gaining ground and BNP Paribas Leasing Solutions is the first financial institution in France to offer its partners a complete switch to paperless solutions for financing requests. Thanks to “Digital Leasing”, partners can gather all the documents required for an application via a PC or ALL SERVICES AVAILABLE ON MOBILE PHONES tablet and obtain the signature BNP Paribas ranked world no.1 for its mobile apps in an analysis of 40 retail from the end customer. After banks by independent firm MyPrivateBanking Research. The mobile phone receiving the activation code on allows for a full range of additional services. It constitutes a banking channel his mobile phone, the customer in its own right at BNP Paribas and is an integrated part of daily banking, validates his electronic signature far more than a “nice to have” feature. in total security. 4 — 5 UNDERSTAND 1:40 pm Singapore, Photo by Benjamin Tan SCAN TO PAY Bank of the West added the “Scan to Pay” feature to its mobile app. Customers can now pay a bill in 30 seconds by taking a photo of the bill with a smartphone. The findings of a survey revealed that Bank of the West customers would be more inclined to use their smartphones to settle bills if they had a quick and easy interface. DELIVERED AND SETTLED Bank of the West was one of the first US banks to offer on-device IN A FLASH technology which is precise, practical and efficient. IN TURKEY TEB OFFERS COMPANIES PROVEN AND SECURE MOBILE SOLUTIONS TO FACILITATE THE DAILY MANAGEMENT OF THEIR BUSINESS. THE BANK’S “MOBILE DDS” SOLUTION, FOR EXAMPLE, ALLOWS A COURIER MAKING A DELIVERY TO PROCESS THE PAYMENT ON A SMARTPHONE. OTHER SERVICES INCLUDE REMOTE-ACCESS A NEW “MOBO” SOLUTION ACCOUNT MANAGEMENT, INTERNATIONAL MONEY TRANSFERS, THE ABILITY TO PAY SALARIES VIA E-BILLING AND ELECTRONIC- In Belgium, France SIGNATURE SOLUTIONS. and Italy, BNP Paribas launched Mobo, the first solution for processing bank card payments on a smartphone. Aimed at retailers, tradespeople and the liberal MARKET ESSENTIALS professions, Mobo consists of a With its simple design, user-friendly and the synchronisation of personal cash-payment application and a card reader. It enables a customer navigation and innovative functional- lists between mobile devices and the to make a payment from a ity, BNP Paribas Personal Investors’ internet. The app also includes a map smartphone anywhere, anytime. mobile app offers essential informa- of world markets displaying the prin- Once the payment is processed, tion about financial markets. It cipal market indices as well as eco- the customer receives an e-mail includes easy-to-find market research, nomic and financial news. The app confirming the transaction. product classification based on intra- offers investors a complete view of the day performance, simplified trading, markets in just one glance. BNP PARIBAS — 2014 ANNUAL REPORT SHARING ACROSS 4 GENERATIONS* WITH LONGER LIFE EXPECTANCIES, FAMILIES TODAY INCREASINGLY REFLECT SEVERAL GENERATIONS. THE SAME IS TRUE OF THE WORKPLACE. BEYOND THE AGE FACTOR, VALUES DIFFER ACROSS GENERATIONS DUE TO DIFFERENT EXPERIENCES. EACH PERSON BRINGS HIS OR HER WAY OF SEEING THINGS 11:20 am Nanterre AND SPECIFIC KNOW-HOW, (France): AND THIS ENABLES THE Caroline creates SHARING OF EXPERIENCE a happy atmosphere at the office AND BEST PRACTICE.
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