MICE Sustainability

Carbon Neutral Printing Capabilities Plus MICE Standards ASEAN Economic Community (AEC) Trade Education Trade MICE Academy

MICE Capabilities Development Department “Driving an Exceptional MICE Future for Thailand”

Thailand Convention & Exhibition Bureau (Public Organization) Siam Tower, 12th B & 26th Floor, 989 Rama I Road, Pathumwan, 10330, Thailand Tel: +66 (0) 2 694 6000 | Fax: +66 (0) 2 658 1412 Development Department E-mail: [email protected] | www.micecapabilities.com

www.facebook.com/micecapabilities “Driving an Exceptional MICE Future for Thailand”

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www.micecapabilities.com

“Driving an Exceptional MICE Future for Thailand” for Future MICE Exceptional an “Driving Development Department Development TCEB has formed numerous collaborations and networks linked to open up bright new chapters of business opportunities, and to enhance every business success Thailand Convention & with special care that will spur lasting advancement and achievements. Our goal is to Exhibition Bureau equip the business events industry with continuous development, long-term growth (TCEB) - a leading-edge and sustainable success on the national, regional, and global stage. government agency - To further drive growth, TCEB has adopted a three-pronged strategy to turn Thailand has been the key to into ASEAN’s most desirable MICE destination: success for a wide range of global and regional business events since 2004. To provide all necessary support and connections to bring With our key strategic model WIN more international MICE events to Thailand. - Growth Driver - TCEB works as your straegic business partner, delivers To position Thailand as a preferred destination for international creative ideas, and PROMOTE MICE events based on the high quality and standards of operators and infrastructure. provides solutions from our capable resources for customised events at To strengthen the operations and capabilities of human every scale. resources, venues and services involved in the MICE DEVELOP industry to the highest international standards under the direction of TCEB’s MICE Capabilities Department. MICE Capabilities Development Department

Development Department

Multipliers PCOs/PEOs New Entrants/MICE Cities Gen Y/Students

Pillar 1 Pillar 2 Pillar 3

• ISO Certification • Green Meetings • MICE Competitiveness Programme Guidelines Research • Food Safety • Carbon Footprint • Educational Activities Management Systems Assessment for • Partnership Matching • MICE Security Exhibition Industry Programme Management Systems • Bicycle Parking Spot • Operations Manual for • Energy • Training and Support MICE SMEs Management Systems • And more • Operations Manual for • Event Sustainability Event Planning and Management Systems Management • National Skills Standard • And more • Thailand MICE Venue Standard • And more

Pillar 4 Pillar 5 Pillar 6

• MICE Master Class • MICE Professional • MICE Curriculum • Inspired Learning Certification Programme • International Textbooks • New Entrepreneur Training • International MICE • ‘Coach the Coaches’ • Language for MICE Educational Courses Programme • MICE Cluster • EMD • MICE Academic • And more • IAPCO Exchange Programme • MPI • MICE Campus Tour • IAEE • Business Plan • Association Support Competition • And more • Academic Scholarships • And more

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MICE Cap Booklet_W22xH31_16 Pages_Update_New 2.indd 3 7/22/57 BE 5:26 PM Catalyst for Success, Forging

Development Department Thailand’s MICE Future

The MICE Capabilities The key objectives Main Beneficiaries: Development department is (the ‘Four E’s’) of the MICE determined to Capabilities Development Multipliers significantly strengthen PProfessionals already involved in the department are succinctly meetings and events industry and related Thailand’s MICE industry expressed as: government agencies: through content and • PCOs/PEOs/Government knowledge management, • Primary Support Industries networking and astute EXTEND • Exhibitors/ Visitors market intelligence. Knowledge to new generations who can be future leaders. The overall goal is to New Entrants generate well-trained Peripheral service providers and professionals who are newcomers to the meetings and events capable of delivering LEVATE industry: CapabilitiesE through knowledge, international standards • New Graduates content sharing, networking, of service while exuding • Secondary Subcontractors promotion and marketing activities. • Corporations traditional Thai warmth and friendliness. This Gen Y/ Students innovative programme will Attract new students to a career in inspire a new generation XPAND the meetings and events industry. SupportE for domestic and of students to pursue a international trade alliances.. • High School Seniors rewarding career in • Thai & International / Thailand’s rapidly College Students, especially from ASEAN countries expanding MICE industry, while encouraging NHANCE ServiceE and operational quality to industry professionals international standards. to enhance their management skills.

4 MICE Capabilities Development Department

MICE Cap Booklet_W22xH31_16 Pages_Update_New 2.indd 4 7/22/57 BE 5:26 PM Pillar 1 The Path to Global Recognition

Beyond Taste: Increasing Appetites for Global Food Standards TCEB is challenging Thai Thailand’s renowned cuisine, fresh ingre- MICE players to aim for dients and culinary prowess are a major attraction for international event international standards in participants. To assure visitors that the their operations, food they eat is of the highest quality, the MICE Capabilities Development depart- particularly in energy ment is pushing the industry to acquire the saving, food safety, highest food safety certifications. Many contingency planning and already have GMP and HACCP certificates. However, our goal is to push sustainability, as it shows World’s First National Skills for ISO 22000, the global standard and Thailand cares for its Standard for MICE Sector food management system for the whole food chain. clients’ business events. The Ministry of Labour has agreed to The MICE Capabilities define the standard of skills required for New Standards for MICE Hotels Development department many positions in the MICE industry. The MICE Capabilities Development depart- To assist hotels outside MICE Cities, the provides extensive support ment will initiate training programmes to MICE Capabilities Development depart- and resources to enable enable MICE personnel to gain certifica- ment aims to create new MICE Hotel tion for those positions and list them on the Standards, which will apply to hotels of all MICE stakeholders reach TCEB website to encourage international star ratings with good meeting facilities. optimum operational levels. event organisers to employ skilled Thai The standards will give hotels a stronger workers. image when they bid for events, thereby spreading the events industry to exciting Engineering Resilience new destinations.

TCEB pioneered the MICE Security Business Continuity for MICE Management System (MSMS) in 2009 to industry with ISO 22301 encourage the development of viable contingency plans to cover any Incident can disrupt a business at any time emergency and ensure the continuity and implementing ISO 22301 will make of MICE events. Thailand’s major event sure that business can react and maintain venues – Bangkok International Trade its operations. Incidents take many forms & Exhibition Centre (BITEC), IMPACT ranging from large scale natural disasters Convention & Exhibition Center, Pattaya and acts of terror to technology-related Exhibition and Convention Hall (PEACH) accidents and environmental incidents. and Queen Sirikit National Convention However, most incidents are small but can Center (QSNCC) – are MSMS certified, a have a significant impact and that makes factor that has helped to win international business continuity management relevant bids. at all times. TCEB offers financial support to Thai’s MICE players implementing ISO Energy-Smart with ISO 50001 22301; they will be able to demonstrate to legislators, regulators, customers, As the foremost Green Meetings destina- prospective customers and other interest- tion in Asia, Thailand is leading the way ed parties that they are adhering to good Thailand MICE Venue Standard in emphasising energy conservation in our practice in Business Continuity Manage- MICE operations, leading to cost savings ment Systems. of up to 20 per cent for event organisers. ISO 22301 The MICE Capabilities Development Business Continuity ISO 22000 Management Systems Food Safety department provides strong support and Management Systems resources to enable Thai MICE operators to become accredited by the ISO 50001 ISO 20121 ISO 50001 Energy Management System, which Event Sustainability Energy Management Systems Management Systems outlines technical and managerial strate- gies to increase energy efficiency, reduce costs and improve environmental perfor- National Skills TISI 22300 Standard for MICE mance. MICE Security Management Systems

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7/22/57 BE 5:26 PM Pillar 2 Leading the Sustainability Revolution www.micesustainability.com

Sustainability in Action TCEB developed and implemented the innovative Green Meetings Guidelines in 2008 in a determined effort to take Thailand’s MICE industry along the path of becoming green. In doing so, Thailand became the first country to create a dynamic roadmap for green meetings and use it to spread the green MICE message throughout Asia. The Thai MICE industry has adopted TCEB’s Green Meetings Guidelines so thoroughly that Thailand is now regarded as the most outstanding host of green meetings. Thailand was the first Pedal in Green country in Asia to Green Your Events for As part of its emphasis on environmental advocate the greening a Sustainable Environment concerns, TCEB encourages people to of its MICE industry as a use bicycles to commute, an activity Upgrading Thailand’s MICE Industry to suitable for MICE Cities. To boost cycling, positive marketing tool “Sustainability”, in 2012 TCEB has adopted TCEB is working with Queen Sirikit National and to help protect the a new sustainability strategy for the Thai Convention Center (QSNCC) to create a environment. The Thai MICE industry, based on the self-sufficiency Bicycle Parking Spot and provide a safe MICE industry’s wide- philosophy of His Majesty the King. Under place to leave bicycles. TCEB’s guidance, Thailand is only the spread acceptance of second country in the world to implement TCEB’s green guidelines and encourage certification in the new Managing Carbon Footprint has led to more business standard ISO 20121, the Event Sustain- in Business Events coming to Thailand as ability Management System, which advocates management based on social, Taking sustainability in business events organisers indicate their economic and environmental considera- to the next level, TCEB partners with preference for holding tions. TCEB’s pioneering move has placed Thailand Greenhouse Gas Management business events in a Thailand firmly on the global MICE map as Organization (TGO) to prepare the direc- an advocate of sustainability. tion on carbon footprint assessment for green destination. the business events, primarily supporting MICE operators to stage events with more consideration towards the environment and embarking on a journey for a low- carbon society.

The Thai MICE industry is reaping many benefits from adopting TCEB’s sustain- ability initiatives and global standards of service. International awareness that Thailand hosts exclusive green events with outstanding service quality is resulting in more event business and more bids won.

Thailand’s Roadmap to Sustainable Destination • ‘Go Green’ Exhibition #2 (annual) • Seminar: ISO50001 Cost & Benefits • Environment Management Survey • Monthly Articles on Green Meetings Topics • Re-positioning to sustainability destination • Green Meetings Seminar • Monthly Local Case Studies of Green MICE Players • Hosted Sustainability Thailand Seminar • Dedicated Green Meetings Team • Airport Link Marketing Support • Introducing ISO 20121 2008 2010 2012

2009 2011 2013

• Launched Green Meetings guideline • Lean & Green Workshop • Thailand Business Events goes • Green Seminar: Advancing the Future of MICE • Green Meetings Member Program Carbon Neutral • ‘Go Green’ Exhibition #1 (annual) • Financial Support Program for MICE Events • Hosted Sustainability Thailand • Green Meetings Website Launched • Implement ISO50001 at major Bangkok Venues Forum • Financial support for ISO 20121 • Bicycle parking at QSNCC

6 MICE Capabilities Development Department

MICE Cap Booklet_W22xH31_16 Pages_Update_New 2.indd 6 7/22/57 BE 5:26 PM Pillar 3 Knowledge Excellence Partnership Excellence

The 10 member countries of the ‘Roadmap to Maximise AEC Benefits’ Association of Southeast Asian Nation (ASEAN) A working group under the MICE Capabilities Development department will create a roadmap to highlight the way forward for Thai MICE players to will form the ASEAN work within the AEC framework. Government agencies and domestic trade Economic Community associations will help pinpoint how the Thai MICE industry can benefit from working under the AEC. (AEC) in 2015, a single market and production The MICE Capabilities Development department is also creating an operations manual to assist SMEs, entrepreneurs and event planners as base with free well as MICE training programmes in preparation for the economic realities movement of goods, of the AEC. services, investment, In addition, we will create essential information, analysis and guidelines skilled labour and freer for Thai MICE operators to determine investment opportunities in AEC countries. By taking the lead in creating and hosting international training flow of capital. TCEB is programmes, seminars, workshops and university courses, TCEB is ideally keen for Thailand’s MICE positioning Thailand as the academic hub for MICE within ASEAN. industry to be prepared to grasp the business opportunities that will undoubtedly emerge in the new AEC.

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MICE Cap Booklet_W22xH31_16 Pages_Update_New 2.indd 7 7/22/57 BE 5:26 PM Pillar 4 Igniting the Power to Lead

To strengthen the MICE Master Class, the Leap Maximising Success Routes leadership skills of senior to Eminence for Newcomers MICE executives, the The MICE Capabilities Development The MICE Capabilities Development department has introduced short, intensive department and the Department of MICE Capabilities Master Class programmes run by inter- Industrial Promotion have devised train- nationally renowned experts to boost ing programmes tailor-made to boost the Development department management skills in MICE executives. operational skills of new entrepreneurs in is creating specialist Each programme will highlight different order to maximise the success rates of skills, intended to maximise innovation their business activities. training programmes, in decision making and planning. Events held in 2013 include MICE Digitally Yours workshops and seminars and Bangkok Values Driven Marketing by Speaking ASEAN’s MICE international guru Philip Kotler. Languages that will help enhance The MICE Capabilities Development their capacity for Inspired Learning for department seeks to encourage Thai Operational Excellence MICE players to expand their communi- innovation and prepare cation skills by introducing language The Inspired Learning Programme high- them for changes in courses in English and other ASEAN lights how interactive activities, practical languages, preparing them to be used in business operations ideas and problem solving can strengthen the ASEAN Economic Community (AEC). the management skills of senior MICE when the ASEAN executives for dealing with challenges and changes in the MICE industry. MICE Cluster, Circle of Economic Community Influence (AEC) launches in 2015. TCEB aims to encourage Thai MICE executives to network with leading industry professionals from around the world at specially organised trade events. It is hoped this will lead to a better under- standing of current market trends, while also helping to develop new partnerships and uplift the events business in Thailand.

8 MICE Capabilities Development Department

MICE Cap Booklet_W22xH31_16 Pages_Update_New 2.indd 8 7/22/57 BE 5:26 PM Pillar 5 Rise to the Challenge

Thailand as ASEAN MICE Education Hub The MICE Capabilities The world’s leading MICE organisations Development – UFI, IAPCO and MPI – have selected department is Thailand as the regional centre for their determined to propel acclaimed advanced professional studies for the MICE industry, in partnership with Thailand to be the MICE TCEB. Each year, senior trainers conduct Hub for the ASEAN high profile training courses to strengthen region and the preferred the operational skills of industry profes- destination for interna- sionals from the ASEAN region. tional event organisers Developing the Competency when the ASEAN Trade Alliances Pursue Skills of MICE Cities Development, Wisdom is Economic Community Applied and Multiplied TCEB has designated Bangkok, Chiang (AEC) is fully implemented Mai, Pattaya and Phuket as MICE Cities in 2015. This goal can Thailand Incentive & Convention capable of hosting important business be reached by creating Association (TICA) and the Thai Exhibition events. The MICE Capabilities Develop- the very best training Association (TEA) are raising professional ment department organises regular work- skills among their members with insight- shops and training courses to boost the programmes to instil ful training programmes, seminars and skills and service levels of city officials, exceptional standards of workshops, aided by strong support from hoteliers and MICE players in each city in service and operational TCEB’s MICE Capabilities Development order to win more event business. excellence in Thailand’s department. MICE professionals.

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7/22/57 BE 5:26 PM Pillar 6 Creating Future MICE Leaders

Thailand Pioneers University Coach the Coaches MICE Courses When new generations TCEB’s MICE Capabilities Development of young people from A MICE Course Board of industry experts department has devised an intensive is creating an international MICE three-day coaching programme to bring and colleges curriculum to be taught in Thai universities, university lecturers up to speed with the are engaged in a focused colleges and vocational schools. The very latest knowledge about the MICE MICE programme, we curriculum will be based on insightful new industry. The programme emphasises MICE text books that will be taught at are arming them with the how the “Introduction to the MICE various levels, eventually up to bachelor Industry” textbook can be used under the necessary skills and work degree programmes. To date, 48 new MICE curriculum. institutions have signed an MOU to adopt experience to push the the new course, which will also stipulate Thai MICE industry further that course participants must organise a Academic Exchange for forward. Having strong successful event to graduate. a Global Perspective and well-trained young MICE Textbooks: A MICE Academic Exchange Programme professionals with high Top MICE Minds will give lecturers, students and standards of performance researchers the chance to gain new through knowledge of In 2012, the MICE Course Board insights into the international MICE indus- MICE will ensure Thailand published Asia’s first MICE curriculum try, by working with overseas partners to textbook, “Introduction to the MICE broaden Thailand’s MICE curriculum and maintains its position as a Industry”, in both Thai and English. The raise standards of excellence in the indus- preferred MICE textbook’s 13 chapters highlight try. Universities in Korea, Taiwan and international best practices in the MICE destination in the region. Australia have signed an MOU to industry and will be used by leading Thai participate in the programme, with educational institutions in a new MICE those from other countries also under course. consideration. A second textbook currently being pre- pared will analyse Thai and international case studies from the MICE industry. The new publication, “MICE Case Book”, will showcase how top professionals organise major events, pointing out the pros and cons of each event.

48 Thai Institutions participating in the MICE Curriculum Programme • • Bansomdejchaopraya Rajabhat University • Chandrakasem Rajabhat University • University • Chiangrai Rajabhat University • Dhonburi Rajabhat University • Dhurakij Pundit University • Eastern Asia University • The • • • Khon Kean University • Lampang Rajabhat University • • • • • Muban Chombueng Rajabhat University • Nakhon Ratchasima Rajabhat University • • Nation University • North • • Phuket Rajabhat University • Pibulsongkram Rajabhat University • Prince of Songkla University • Rajamangala Univer- sity of Tcechnology Srivijaya • Rajamangala University of Technology Krungthep • Rajamangala University of Technology Lanna • Rajamangala University of Technology Rattanakosin • • Rajanagarindra Rajabhat University • Sakolnakorn Rajabhat University • • Songkhla Rajabhat University • Srinakharinwirot University • Stamford International University • Suan Sunandha Rajabhat University • Suan Dusit Rajabhat University • University of the Thai Chamber of Commerce • Uttaradit Rajabhat University • • King Mongkut’s Institute of Technology Ladkrabang • • Kanchanaburi Vocational College • Pongsawadi Technological College • Suratthani Vocational College (As of February 2014)

10 MICE Capabilities Development Department

MICE Cap Booklet_W22xH31_16 Pages_Update_New 2.indd 10 7/22/57 BE 5:27 PM MICE Standards

• Thailand MICE Venue Standard • Food Safety Management Systems • Energy Management Systems • National Skills Standard for MICE • MICE Security Management Systems • Event Sustainability Management Systems • Business Continuity Management Systems

MICE Sustainability Thailand

• Green Meetings Guidelines • Carbon Footprint Assessment

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MICE Cap Booklet_W22xH31_16 Pages_Update_New 2.indd 11 7/22/57 BE 5:27 PM ASEAN Economic Community (AEC)

• MICE Competitiveness Research • Operations Manual for MICE SMEs

• Inspired Learning • Language for MICE

Capabilities Plus

7/22/57 BE 5:27 PM Trade Education

• EMD • IAPCO • MPI • IAEE

MICE Academy

• MICE Curriculum • ‘Coach the Coaches’ Programme • MICE Academic Exchange Programme

7/22/57 BE 5:27 PM MICE Capabilities Nichapa Yoswee Director Email: [email protected] Development Department Tel: +66 (0) 2694 6000 ext. 6060 Mobile: +66 (0) 88953 9546

Orachorn Wongpan-ngam Nuanrumpa Ngambanharn Senior Manager Senior Manager Email : [email protected] Email: [email protected] Tel: +66 (0) 2 694 6000 ext. 6165 Tel: +66 (0) 26946000 ext. 6082 Mobile: +66 (0) 81558 3446 Mobile: +66 (0) 86760 3310 Project in charge: MICE Academy, Project in charge: Trade Education, Capabilities Plus MICE Sustainability

Pattanachai Singhavara Areerat Montreepreechachai Senior Manager Manager Email: [email protected] Email: [email protected] Tel: +66 (0) 2694 6000 ext. 6081 Tel: +66 (0) 2694 6000 ext. 6083 Mobile: +66 (0) 85116 3635 Mobile: +66 (0) 81860 9972 Project in charge: MICE Standards, Project in charge: MICE Academy AEC

Pat Satkhum Sujinda Iam-opart Manager Senior Executive Email: [email protected] Email: [email protected] Tel: +66 (0) 2694 6000 ext 6111 Tel: +66 (0) 2694 6000 ext. 6080 Mobile: +66 (0) 86901 0916 Mobile: +66 (0) 84211 7752 Project in charge: MICE Sustainability Project in charge: MICE Academy, Capabilities Plus

Patumwadee Oyyapat Executive Email: [email protected] Tel: +66 (0) 2694 6000 ext. 6088 Mobile: +66 (0) 80907 6639 Project in charge: Trade Education, MICE Sustainability, MICE Standard, AEC

As of 21 July 2014

MICE Cap Booklet_W22xH31_16 Pages_Update_New 2.indd 14 7/22/57 BE 5:27 PM TCEB has formed numerous collaborations and networks linked to open up bright new chapters of business opportunities, and to enhance every business success Thailand Convention & with special care that will spur lasting advancement and achievements. Our goal is to Exhibition Bureau equip the business events industry with continuous development, long-term growth (TCEB) - a leading-edge and sustainable success on the national, regional, and global stage. government agency - To further drive growth, TCEB has adopted a three-pronged strategy to turn Thailand has been the key to into ASEAN’s most desirable MICE destination: success for a wide range of global and regional business events since 2004. To provide all necessary support and connections to bring With our key strategic model WIN more international MICE events to Thailand. - Growth Driver - TCEB works as your straegic business partner, delivers To position Thailand as a preferred destination for international creative ideas, and PROMOTE MICE events based on the high quality and standards of operators and infrastructure. provides solutions from our capable resources for customised events at To strengthen the operations and capabilities of human every scale. resources, venues and services involved in the MICE DEVELOP industry to the highest international standards under the direction of TCEB’s MICE Capabilities Department. MICE Sustainability Thailand

Carbon Neutral Printing Capabilities Plus MICE Standards ASEAN Economic Community (AEC) Trade Education Trade MICE Academy

MICE Capabilities Development Department “Driving an Exceptional MICE Future for Thailand”

Thailand Convention & Exhibition Bureau (Public Organization) Siam Tower, 12th B & 26th Floor, 989 Rama I Road, Pathumwan, Bangkok 10330, Thailand Tel: +66 (0) 2 694 6000 | Fax: +66 (0) 2 658 1412 Development Department E-mail: [email protected] | www.micecapabilities.com

www.facebook.com/micecapabilities “Driving an Exceptional MICE Future for Thailand”

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www.micecapabilities.com

“Driving an Exceptional MICE Future for Thailand” for Future MICE Exceptional an “Driving Development Department Development