MICE Sustainability Thailand Carbon Neutral Printing Capabilities Plus MICE Standards ASEAN Economic Community (AEC) Trade Education Trade MICE Academy MICE Capabilities Development Department “Driving an Exceptional MICE Future for Thailand” Thailand Convention & Exhibition Bureau (Public Organization) Siam Tower, 12th B & 26th Floor, 989 Rama I Road, Pathumwan, Bangkok 10330, Thailand Tel: +66 (0) 2 694 6000 | Fax: +66 (0) 2 658 1412 Development Department E-mail: [email protected] | www.micecapabilities.com www.facebook.com/micecapabilities “Driving an Exceptional MICE Future for Thailand” www.facebook.com/micecapabilities www.micecapabilities.com “Driving an Exceptional MICE Future for Thailand” for Future MICE Exceptional an “Driving Development Department Development TCEB has formed numerous collaborations and networks linked to open up bright new chapters of business opportunities, and to enhance every business success Thailand Convention & with special care that will spur lasting advancement and achievements. Our goal is to Exhibition Bureau equip the business events industry with continuous development, long-term growth (TCEB) - a leading-edge and sustainable success on the national, regional, and global stage. government agency - To further drive growth, TCEB has adopted a three-pronged strategy to turn Thailand has been the key to into ASEAN’s most desirable MICE destination: success for a wide range of global and regional business events since 2004. To provide all necessary support and connections to bring With our key strategic model WIN more international MICE events to Thailand. - Growth Driver - TCEB works as your straegic business partner, delivers To position Thailand as a preferred destination for international creative ideas, and PROMOTE MICE events based on the high quality and standards of operators and infrastructure. provides solutions from our capable resources for customised events at To strengthen the operations and capabilities of human every scale. resources, venues and services involved in the MICE DEVELOP industry to the highest international standards under the direction of TCEB’s MICE Capabilities Department. MICE Capabilities Development Department Development Department Multipliers PCOs/PEOs New Entrants/MICE Cities Gen Y/Students Pillar 1 Pillar 2 Pillar 3 • ISO Certification • Green Meetings • MICE Competitiveness Programme Guidelines Research • Food Safety • Carbon Footprint • Educational Activities Management Systems Assessment for • Partnership Matching • MICE Security Exhibition Industry Programme Management Systems • Bicycle Parking Spot • Operations Manual for • Energy • Training and Support MICE SMEs Management Systems • And more • Operations Manual for • Event Sustainability Event Planning and Management Systems Management • National Skills Standard • And more • Thailand MICE Venue Standard • And more Pillar 4 Pillar 5 Pillar 6 • MICE Master Class • MICE Professional • MICE Curriculum • Inspired Learning Certification Programme • International Textbooks • New Entrepreneur Training • International MICE • ‘Coach the Coaches’ • Language for MICE Educational Courses Programme • MICE Cluster • EMD • MICE Academic • And more • IAPCO Exchange Programme • MPI • MICE Campus Tour • IAEE • Business Plan • Association Support Competition • And more • Academic Scholarships • And more www.facebook.com/micecapabilities www.micecapabilities.com 3 MICE Cap Booklet_W22xH31_16 Pages_Update_New 2.indd 3 7/22/57 BE 5:26 PM Catalyst for Success, Forging Development Department Thailand’s MICE Future The MICE Capabilities The key objectives Main Beneficiaries: Development department is (the ‘Four E’s’) of the MICE determined to Capabilities Development Multipliers significantly strengthen PProfessionals already involved in the department are succinctly meetings and events industry and related Thailand’s MICE industry expressed as: government agencies: through content and • PCOs/PEOs/Government knowledge management, • Primary Support Industries networking and astute EXTEND • Exhibitors/ Visitors market intelligence. Knowledge to new generations who can be future leaders. The overall goal is to New Entrants generate well-trained Peripheral service providers and professionals who are newcomers to the meetings and events capable of delivering LEVATE industry: CapabilitiesE through knowledge, international standards • New Graduates content sharing, networking, of service while exuding • Secondary Subcontractors promotion and marketing activities. • Corporations traditional Thai warmth and friendliness. This Gen Y/ Students innovative programme will Attract new students to a career in inspire a new generation XPAND the meetings and events industry. SupportE for domestic and of students to pursue a international trade alliances.. • High School Seniors rewarding career in • Thai & International University/ Thailand’s rapidly College Students, especially from ASEAN countries expanding MICE industry, while encouraging NHANCE ServiceE and operational quality to industry professionals international standards. to enhance their management skills. 4 MICE Capabilities Development Department MICE Cap Booklet_W22xH31_16 Pages_Update_New 2.indd 4 7/22/57 BE 5:26 PM Pillar 1 The Path to Global Recognition Beyond Taste: Increasing Appetites for Global Food Standards TCEB is challenging Thai Thailand’s renowned cuisine, fresh ingre- MICE players to aim for dients and culinary prowess are a major attraction for international event international standards in participants. To assure visitors that the their operations, food they eat is of the highest quality, the MICE Capabilities Development depart- particularly in energy ment is pushing the industry to acquire the saving, food safety, highest food safety certifications. Many contingency planning and already have GMP and HACCP certificates. However, our goal is to push sustainability, as it shows World’s First National Skills for ISO 22000, the global standard and Thailand cares for its Standard for MICE Sector food management system for the whole food chain. clients’ business events. The Ministry of Labour has agreed to The MICE Capabilities define the standard of skills required for New Standards for MICE Hotels Development department many positions in the MICE industry. The MICE Capabilities Development depart- To assist hotels outside MICE Cities, the provides extensive support ment will initiate training programmes to MICE Capabilities Development depart- and resources to enable enable MICE personnel to gain certifica- ment aims to create new MICE Hotel tion for those positions and list them on the Standards, which will apply to hotels of all MICE stakeholders reach TCEB website to encourage international star ratings with good meeting facilities. optimum operational levels. event organisers to employ skilled Thai The standards will give hotels a stronger workers. image when they bid for events, thereby spreading the events industry to exciting Engineering Resilience new destinations. TCEB pioneered the MICE Security Business Continuity for MICE Management System (MSMS) in 2009 to industry with ISO 22301 encourage the development of viable contingency plans to cover any Incident can disrupt a business at any time emergency and ensure the continuity and implementing ISO 22301 will make of MICE events. Thailand’s major event sure that business can react and maintain venues – Bangkok International Trade its operations. Incidents take many forms & Exhibition Centre (BITEC), IMPACT ranging from large scale natural disasters Convention & Exhibition Center, Pattaya and acts of terror to technology-related Exhibition and Convention Hall (PEACH) accidents and environmental incidents. and Queen Sirikit National Convention However, most incidents are small but can Center (QSNCC) – are MSMS certified, a have a significant impact and that makes factor that has helped to win international business continuity management relevant bids. at all times. TCEB offers financial support to Thai’s MICE players implementing ISO Energy-Smart with ISO 50001 22301; they will be able to demonstrate to legislators, regulators, customers, As the foremost Green Meetings destina- prospective customers and other interest- tion in Asia, Thailand is leading the way ed parties that they are adhering to good Thailand MICE Venue Standard in emphasising energy conservation in our practice in Business Continuity Manage- MICE operations, leading to cost savings ment Systems. of up to 20 per cent for event organisers. ISO 22301 The MICE Capabilities Development Business Continuity ISO 22000 Management Systems Food Safety department provides strong support and Management Systems resources to enable Thai MICE operators to become accredited by the ISO 50001 ISO 20121 ISO 50001 Energy Management System, which Event Sustainability Energy Management Systems Management Systems outlines technical and managerial strate- gies to increase energy efficiency, reduce costs and improve environmental perfor- National Skills TISI 22300 Standard for MICE mance. MICE Security Management Systems www.micecapabilities.com 5 7/22/57 BE 5:26 PM Pillar 2 Leading the Sustainability Revolution www.micesustainability.com Sustainability in Action TCEB developed and implemented the innovative Green Meetings Guidelines in 2008 in a determined effort to take Thailand’s MICE industry along the path of becoming green. In doing so, Thailand became the first country to create a dynamic roadmap for green meetings and use it to spread the green