Origins of Taste in Architecture

Vol.14/No.53/Nov 2017 Received 2017/02/27 Accepted 2017/09/01 Persian translation of this paper entitled: مبادی سلیقه در معماری is also published in this issue of journal. Origins of Taste in Architecture Nadie Imani* Sevil zafarmandi** Abstract Taste in architecture means to choose the optimal building which is the most important issues in this area, attributed to different factors.But it can be understood in two introductory ways .The first way relates to outward or objective characteristics, and the second way relates to the perspective of the individual’s subjective perception .In addition to these two cases, functional aspects or living in the building and its location in the urban landscape are also important in architecture. Another noteworthy point is commodity preferences or the importance of fashion in society which plays an important role in building choice. Thus according to various aspects of “taste”, Studies began on sensory perception and its implications in aesthetic perception from Exterior side of the building and its relationship with art. Form-based features and characteristics of the external appearance of the building facade along with its impact on mind studied in beauty and art issues. Then functional aspects of architecture and the quality of human life in the building were considered. Subsequently, the search in the field of social preferences Which is another influential factor in choosing and in the field of fashion and social trends searched .As a result, it was determined that taste in architecture begins with observing the apparent or objective character of the building, associating with fashion trends to It will lead to the choice of the optimal building. Keywords Taste aesthetics, Architecture taste, Taste, Fashion. *. Art university of Tehran. [email protected] **. Ph.D student at Tarbiat modares university. Corresponding author. [email protected] .......................................33.. .. ........... ........ ....... .......... The Scientific Journal of NAZAR research center (Nrc) for Art, Architecture & Urbanism Nadie Imani,Sevil zafarmandi/ Bagh- e Nazar, 14 (53):33-42 Introduction experience mentioned Terms such as balance, Why understanding the taste in architecture is dynamics, monuments, and recognizable structures important?Why do we ask about taste in architecture? and Referred to circumstantiality and Aesthetic traits Is The basis for choosing a building to the other ones with Indicative form .Such interpretations are direct are measurable??How are the criteria formed?How in the architecture and can be explained by visual or can we find principles (vajehyab.com) or foundations physical properties of a building . of taste in architecture?Why there is a different types Other books of this type generally focus on form of tastes are among people?Asking such questions and beauty in art works, including architecture.Such suggests the importance of understanding taste as aesthetics and critic,by Gentili et.al, aesthetic in architecture. This begins when the student of experience by Kalinson, beauty book by Scruton. architecture learns This begins when an architecture The second category is books that have architectural student training about design with his masters and beauty such as Greuther aesthetics in architecture.In Then it will be continued in their professional life this book Greuther tries to solving the apparent of with Interacting with the employer and Arbitration complexity of the cognitive process in architecture Competition and opinions of the public and and for this purpose he deals with factors such as professionals. In this case, terms of judging criteria Culture and style, aesthetics and beauty, environment are highly regarded and the word ‘taste’ is always and place. heard.What is the meaning of this word? The third category is about the sociology of art and Is it possible to reach agreement on certain principles tastes , Which is the most famous expert in this field among judges?The main intent of this article is to Is a book by Pierre Bourdieu, “Distinction”: critic explain how elements of taste are justified and what judgments of taste. the origins of its formation are. Although taste enters In this work he has studied revealing the inseparable in perception and aesthetics but it has a very strong relationship between “Social situations” and connection with art and fashion and is dependent on “judgments of taste”; The book is composed of function in the field of architecture. three parts: “ Criticism of Social judgments of Therefore, it is possible to examine the qualities of taste”, “ action economy” and “social tastes and taste in the aforementioned fields and Fundamental lifestyles.””Social criticism “ proceed to the issue of areas are found in the understanding of origins of culture from a different point of view and (According taste So that it could be reflected on the architectural to Bourdieu in preface of the book) Trying to link valuation value and judgment criteria. the Limited sense and Normative meaning of culture to “anthropology” of culture ; so in this way he Research Background Achieved Comprehensive insight of culture and its The issue of taste in architecture, due to art aspect functions. of architecture , it always considered by architects Therefore, if we want to look at current attitudes and Anthropological Philosophers that looked From generally, The topic of taste is mentioned solitary In the perspective of Artwork toward a building from the areas which are mentioned But so far , The ratio of the inside and outside . therefore,available resources these domains is not considered together.Therefore about taste can be studied in three general categories. it can be assumed that , Although the main issue ........... First, philosophy of art and aesthetics, second, form of taste generally related to sensory perception and and architectural aesthetics, and third, sociology. In aesthetics and art But But in the field of architecture .......... the first sources such as the philosophy of art written have an integral connection.to performance, position ........ by Noel Carroll (Translated by Saleh Tabatbayy, in the urban landscape, and fashion. ....... Academy of Art) in section of art and aesthetic Therefore, the main focus of this article is examining ...... ............................ ............................................................. 34 ... The Scientific Journal of NAZAR research center (Nrc) for Art, Architecture & Urbanism .... Nadie Imani,Sevil zafarmandi / Bagh- e Nazar, 14 (53):33-42 the role of all the mentioned factors, aesthetic, life far and near,that process in sensory perception leads of the building, face of the city and Fashion in order to the production of meaning.Second, intuitive and to find the effect and impact on each other in the aesthetic perception is the perception of certain formation of individual taste in architecture. aspects of dependent perception. And it’s not be limited to art and architecture or man- Taste and aesthetics made artefacts.Natural phenomena, human faces, What is taste and how its place can be searched voices, sunrise and sunset, and everything else in the in architecture? Taste in Persian is equivalent to universe as belonging to perception, have intuitive selection, temperament, character and sense of feature for human (Scruton, 2014: 17 -18).The point taste(vajehyab.com) to choosing or preferencing is difference between an artefact’s pleasant or is a which is comes from the other things.In Cambridge Special glamorous sense by which is formed in mind dictionary (dictionary.cambridge.org), it is defined as .Like listening to a piece of music or viewing a theater “ A person’s ability to judge and identify goodness and scene or hear a poetry. poetry or music glamorous But benefit for something with emphasis on topics such it has no physical sensible means but here just sense of as art, style, beauty and behavior; sense roots can be hearing leads the person becomes attracted or excited. traced to two things.Physical sensory or perception therefore, in terms of aesthetics and sensory which of something that happens and/ or in contact with the then caused, two things are hidden,One is enjoying body, and understanding or experience of taste and the artwork or object and another Selfless the object flavor. So if a beginning considered , it is “Sense” The feeling of encountering with object , which is which acts as a “judiciary”. created in the mind (34-35).This introduction raises In the eighteenth century, sensation and perception a very important question. a sense which comes from were equivalent to the Latin word “ easthetic “ visiting the building In the viewer’s mind and lead’s (merriam-webster.com) was In the field of aesthetics to choose is because of physical beauty Of building and accompanied by desiring and enjoying .The Or create when he watches the building? relation between aesthetic sense and sense perception What happens when we look at the Sheikh Lotfollah with the aesthetics was developed to identify and Mosque in Isfahan or Kashan Aqa Bozorg school produce works of art and architecture, causing a very (Figure 1 and Figure 2) or other structures of this strong connection between these areas. As Pallasmaa kind?If we consider the quality of architectural believes"Architecture is the art of compatibility beauty depends on the form, color, background, between us and the world And this contemplation or motifs, what occurs when we are faced with happens through the sense; According to pallasma the the visual perception of these elements ?One of first time of this event typically intuitive and Other the contemporary experts in this field, says: “The senses such as Tactile and olfactory are also active in common denominator between Hagia Sophia and the next steps And are added to it” (Pallasmaa,1994). Milan Community Church windows, Persian bowl, Therefore, the first researches about relation between Chinese carpets and paintings by Cezanne, in the architecture and taste, as a common denominator, combination of lines, colors and forms which raise focus on sense and aesthetics.

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