Monitoring Report on Achieving the College's Ends: ACCESS May 2008
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Monitoring Report on Achieving the College’s ENDs: ACCESS May 2008 Table of Contents Background and Summary ........................................................................................................................ 3 Access: At the Heart of the Community College Mission ............................................................................. 4 Market Share ............................................................................................................................................ 5 Student Characteristics—Median Age ........................................................................................................ 6 Student Characteristics—Part-time/Full-time ............................................................................................. 7 Student Characteristics—Race and Ethnicity ............................................................................................. 8 Online Enrollment ..................................................................................................................................... 9 Cooperative Alliance ................................................................................................................................ 10 International Students ............................................................................................................................. 11 Geographical Distribution and High School of Origin ................................................................................ 12 Affordability ............................................................................................................................................. 13 Courses and Alignment with Economy ..................................................................................................... 14 FY 2009 Enrollment Projections .............................................................................................................. 15 Improvement Strategies ........................................................................................................................... 16 2 Background and Summary • Access to higher education is central to the mission of community colleges—including Oklahoma City Community College. • The college’s Access End, established by the OCCC Board of Regents, states: —Our community has broad and equitable access to a valuable college education. • There are three core indicators used to measure access in the college’s proposed FY 2009 Annual Plan. Based on the latest available information, performance on the targets is as follows: Target Performance* Trend Increase enrollment market share ● Increase enrollment over prior year ● Race/ethnicity of student population equal to or within ● 5 percent points of area population • During the last few years the college has demonstrated strength in the following areas of it’s access agenda: —Providing educational opportunities for a diverse student population. —Using technology to make education available to an increasing number of students. —Offering an affordable education. • Areas for improvement include: —Increasing enrollment from Oklahoma City Public Schools. * Peformance indicators are as follows: • (green) denotes at or exceeding target, • (yellow) denotes within 5% of target, • (red) denotes more than 5% below target 3 Access: At the Heart of the Community College Mission Number of Students Who Annually Attended Community • Access to higher education has been a Colleges in the U.S. (Millions) core part of the community college mission ■ 1970 ■ 1980 since the fi rst two year college was founded ■ 1990 ■ 2000 more than a century ago. Small class sizes, ■ 2005 affordability and responsiveness to changing economic development priorities have made community colleges an increasingly popular way for millions to “open the door” to higher education. 2.32 4.53 5.24 5.94 6.49 • Since 1970, the number of students who Source: NCES annually attend community colleges in the United States has almost tripled and now accounts for about half of enrollment in Oklahoma Higher Education Enrollment—Public Institutions public higher education. • Community colleges are an essential part of Oklahoma’s educational system. Research 27% They accounted for 43% of public higher Community College education enrollment in FY 2006. 43% Regional • More important, community colleges have 30% been responsible for most of the growth in higher education enrollment in the state. Source: OSRHE • Among Oklahoma community colleges, OCCC is a stand-out, with a 39% increase Difference in Annual Headcount Between 1996 and 2006 between 1996 and 2006. This represents ■ Research twenty-two percent of the total increase in ■ Regional ■ Community College state higher education enrollment during ■ Total Public Institution ■ OCCC those ten years. If Oklahoma is to make progress in becoming a more competitive economy with an enhanced quality of life for its citizens, community colleges—OCCC— will play a major role in the years ahead. 9,831 1,675 13,401 24,907 5,578 Source: OSRHE 4 Market Share • For a community college with an open Local Market Share of Annual Unduplicated Headcount admissions policy such as OCCC, market share is a valuable way to ■ OCCC ■ Rose ■ OSU-OKC measure the relevance of course 20% 20% 20% 21% 21% 22% offerings, affordability and the quality of 37% 35% 33% 33% 31% 30% student support. Many external factors such as demographics and the economy 43% 45% 47% 47% 48% 48% affect enrollment, but market share is 1996-97 1998-99 2000-01 2002-03 2004-05 2006-Latest a consistent way to measure progress on our access agenda—in good and Source: OSRHE challenging times. • Between FY 1997 and FY 2006, OCCC increased its Oklahoma City—area Local FTE Market Share community college headcount market ■ OCCC ■ Rose ■ OSU-OKC share from 43% to 48%. 20% 20% 20% 21% 22% 35% 34% 32% 31% 30% • Similarly, OCCC’s community college credit hour market share increased from 45% 46% 47% 47% 48% 45% in FY1998 to 48% in FY 2006. 1997-98 1999-00 2001-02 2003-04 2006-Latest • OCCC’s market penetration—defi ned as Source: OSRHE the percentage of the total population in an area who attended the institution in a particular year—increased from Percentage of Oklahoma City Public School Graduates Who 2.22% in 2000 to 2.85% in 2006 Attended OCCC the Subsequent Semester in Oklahoma County. However, the ■ Fall 2003 college’s share of Oklahoma City Public ■ Fall 2004 ■ Fall 2005 School graduates has remained fl at ■ Fall 2006 ■ Fall 2007 during the last fi ve years. • OCCC is expecting a FTE increase of 2.4% in FY 2008. 19% 17% 18% 20% 19% Source: OKCPS and OCCC Offi ce of Institutional Effectiveness 5 Student Characteristics—Median Age Median Age of OCCC Students (Fall Semester) 28 28 26 24 23 23 22 22 22 23 Source: OCCC Offi ce of Institutional Effectiveness • Median age of the student population is • Between 1990 and 2006, the median age of an important characteristic, determining the student population at OCCC declined by instructional strategies and the need for more than 20%. In 2007, we experienced support services. Older students usually the fi rst increase in median age in nearly 20 are motivated to return to school from years. We believe this is due to the decline in the workplace and require less social the number of younger students. interaction. Younger students, especially the so-called “millennials”, require more • The decline in the age of OCCC students is intensive orientation, opportunities to make unusual, and is probably due to the large friends and more structured teaching number of transfer institutions in the area approaches. Younger students also tend to and an emphasis on high school recruiting be sophisticated users of technology. initiated by the college in the mid-1990’s. 6 Student Characteristics—Part-Time/Full-Time and New/Returning • The percentage of student students Full-Time Part-Time (those who take less than twelve hours in a semester) at OCCC has increased during the last fi ve years. This is in 58% 57% 60% 61% 62% line with national trends and peer community colleges in urban settings. In general, part-time students are less 42% 43% 40% 39% 38% successful in achieving their educational aspirations than full-time students. Fall 2003 Fall 2004 Fall 2005 Fall 2006 Fall 2007 • The percentage of students who are new to OCCC has declined slightly over the Source: OCCC Offi ce of Institutional Effectiveness last fi ve years. • In Spring 2008, we estimate that the number of new students declined Returning New to OCCC between 15-18% from Spring 2007. These data are being analyzed and new 28% 29% 30% 29% 27% recruiting strategies will be developed (see Improvement Strategies). 72% 71% 70% 71% 73% Fall 2003 Fall 2004 Fall 2005 Fall 2006 Fall 2007 Source: OCCC Offi ce of Institutional Effectiveness 7 Student Characteristics— Race and Ethnicity • Nationally, minority college participation National College Participation Rates of Selected Ethnic Groups rates have lagged behind the college ■ Hispanics ■ African American going rates of white students though ■ White there has been improvement in recent ■ All Groups years, particularly among African- Americans. 35% 35% 43% 42% 38% 41% 48% 46% • OCCC’s student population closely mirrors the ethnic and racial composition of the fi ve county area from Source: American Council on Education which we draw more than 90% of our students. Percentage of Selected Ethnic and Racial Groups in Five County • Population projections suggest that Area and OCCC (Fall