# 2 (18) JULY 2016
PROFESSIONALS Is it easy to be «green»? From a dream up to reality
ENERGY OF NATURE Opt for NIBE Power of synergy
ARSENAL Expand the standard Ferritic steel, comb copper
cover story Our green planet «Nature has so taken care of everything that you nd something to learn everywhere». We invite our readers to follow the wisdom of the greatest creator and thinker Leonardo da Vinci. To learn how to live in harmony with nature, using the highest achievements of scienti c and technological progress, read the latest issue of «EVAN-news». WITH LOVE TO THE NATURE
ENERGY OF THE SUN SOLAR COLLECTORS
ENERGY OF THE AIR AIR/WATER HEAT PUMPS
ENERGY OF THE EARTH GROUND SOURCE HEAT PUMPS
ENERGY-SAVING EQUIPMENT IN FIRST PERSON
Editor’s note For each of us the preservation of nature begins from ourselves.
Do you love nature? Such not an idle question has far-reaching consequences. As far-reaching as the future of mankind can be seen. And we, now living, with the answer to this question and especially with the actions that confirm our answer, are founding the future. You may ask why a production company wonders of nature and ecology? The question is put as the contribution of each person can affect the outcome of the operation. The operation for the conservation of nature and ultimately — the preservation of humanity. It is very difficult to carry out any management at the intersection of economics and ecology. Ecological production is always a question of priorities. The relationship between caring for nature and production development — a dilemma that requires a permanent solution. So, here the actions of the head manager towards the environment and energy efficiency are particularly important. Even if it is more expensive in the beginning, in the end the choice in favor of nature and mankind will pay back many times over. Let me cite gorgeous lines by Igor Guberman about the nature’s fairness:
Justice in the human mess Observes the nature herself. Being hard-headed oneself Means often a lack of intelligence.
For each of us the preservation of nature begins with ourselves and with our own home. For everybody energy savings are available in energy-saving lamps, in the use of motion sensors, intelligent heating devices, taking into account the user’s priority and reacting to temperature changes, in water savings and all kinds of heat. This that can and should be done every day. It would seem that the savings for each individual person or small house are insignificant, but it is only at the first glance. All across the country that will help to save huge amounts of energy! Moreover, by saving energy, you are contributing to the fight against global warming. Let the reading of this issue give you some idea of what else you can save for yourself and for Mother Nature’s benefit!
Valery Terekhov CEO of JSC «EVAN»
«EVAN-NEWS» — JULY 2016 3 CONTENTS 16 «Eco_tectonic»: from «green» construction up to new values 5 News
17 Power of synergy 8 Is it easy to be «green»? 20 Opt for NIBE
26 Expand the standard
28 Ferritic steel, comb copper
12 10 «green» buildings 14 From a dream up to reality
34 Millennium is here 39 Check yourself
# 2 (18) July 2016 Owner and publisher Work on the issue: Registration certificate PI Address of the owner and JSC «EVAN» Natalya Kocheganova FS77–48901 from March 12, 2012 publisher Editors office of Margarita Malysheva «EVAN-news» 16+ pereulok Boinovsky, 17 Alexey Kuzmin 603024, Nizhny Novgorod Printed by Tel. / Fax (831) 432-888-1 LLC «Print House» pereulok Boinovsky, 17 Magazine «EVAN-news» is Address: 603002, Chief editor Tel. / Fax (831) 432-888-1 registered by the Federal Nizhny Novgorod, Internationalnaya st., 100 / 8 Valery Terekhov www.evan.ru Service for Supervision over Phone (831) 216-40-40 www.nibe-evan.ru Communications, Information Technology and Mass Commu- Free-of-charge distribution e-mail: [email protected] nications (Roskomnadzor). Edition of 5000 copies «EVAN-news»
publicityFor purposes
4 «EVAN-NEWS» — JULY 2016 BUSINESS NEWS
The inventors of Sevastopol have developed a wheeled wind turbine. The rst prototype has already been installed on a solar power plant in one of the city’s districts. At the core of construction – wind wheel with diameter of half a meter, which starts spinning even with the breeze and does not produce any noise during rotation. It will withstand any wind force - even a hurricane. At the wind speed of seven meters per Mobile operator Velcom in Belarus second Sevastopol «windmill» is capable launches the largest solar power plant of producing about 3 kW/h and the battery in the country. A new project is being accumulates about 50 kW per day. According implemented near the village of Bragin to the inventors, it will provide electricity for and presents a bright example of the four apartments. participation of the private sector in the development of areas affected by the Chernobyl disaster. The solar power plant of the entire evening illumination in Minsk. will comprise 85 thousand solar panels Velcom will invest over 23 mln. euro in that occupy an area of 56 hectares, which the solar power project. The company is is equivalent to the area of 80 football fields. considering «green» energy as a long-term To tie together all the solar modules, the project in the promising market and as a Velcom paving 800 km of cable lines, which contribution to the country's environmental is comparable to the distance between preservation. The company plans to sell Minsk and Moscow. The power plant energy from the station, describing the capacity will be a record for the Belarusian project as «commercially green». Velcom solar installations — 22,3 MW. This is more also hopes to cover 50 % of its own needs than enough, for example, for the operation with this solar power.
The world’s largest commercial solar power plant was recently installed on the roof of the shopping center in the Philippines. The station generates 2,9 MW of clean energy used to power the mall. According to the developers of the project, they will seek to bring the total solar power generation up to 12,5 MW through the construction of 10 solar power plants, they should be placed on the roofs of shopping centers. In its press release the company said that those 10 solar power plants would generate totally nearly 16 million kW / h of clean energy, savings are about 8760 tons of emissions of CO per year, which is equivalent, according to the developer, of planting of 223 965 trees.
The roofing tile which generates system of energy supply will be much electricity and heat has been cheaper than solar cells and solar collectors patented in Russia. Krasnodar used today in the world. Temperature mode investigation has three goals: the protection of innovative tiles ranges from — 40 °C of the roof, electricity generating and water to + 90 °C. Product developers have also heating. One product unit is designed for provided protective measures to save solar the production of electricity generation roofs from snow, hail, leaves, pollution. with capacity of 20 W and for water heating Developing company plans to launch up to 65 °C. To generate the power of 1 kW, production of tiles in Russia, and works it is necessary to put 50 pieces of such tiles actively on making a business plan and on the roof in the area of 12 – 13 m . In the finding investment. There are no analogues shadow side of the roof regular tiles without of such products in the world at the present photocells are mounted. Such a hybrid moment.
«EVAN-NEWS» — JULY 2016 5 EVAN / NIBE NEWS
Aqua-Therm Exhibition 2016 in Saint Petersburg. At the exhibition stand the «EVAN» company presented a new generation of intelligent energy-saving electric boilers, new items in the group of solid fuel boilers and energy- saving equipment, as well as the already well-known and proven product lines of EVAN and NIBE. Question of import substitution, the leitmotif of the exhibition, drew attention to the event of large distributors and installers as well as of individual clients. Within the business program on import substitution, CEO Deputy in Production Alexander Shibanov made a presentation Seminar for responsible sales techniques. During the rst technical part on the electric boiler EVAN EXPERT, which managers 2016. On the rst summer the innovations of 2016 were presented — has no analogues at the market. weekend on the shores of the Gorky Sea an intelligent electric boilers EVAN EXPERT and annual seminar for responsible managers EVAN UNIVERSAL and PELLUX pellet boiler. was held. The seminar was attended by Meetings with responsible managers is representatives of more than 30 partner not only a good tradition and a part of the companies from all over Russia. By tradition, marketing strategy of our company. First of the program has been intensive — half-time all, such seminar gives a great opportunity for was lled with the studies of the technical both sides to gain knowledge and experience, features of the heating equipment, the second and to discuss pressing issues in a pleasant part was devoted to the provisions of the atmosphere. We thank all participants and partnership contract and improvements of look forward to seeing each other next year.
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The first seminars on energy-saving technologies in heating on the basis of NIBE equipment took place in May in the new scientific and educational center of the State Energy University in Kazan. At the basic course the principles of the heat pump were explained, the standard wiring diagrams were shown, and training exercises with the current pump were held. Second, deep course on geothermal heat pumps included the study of the extended use of heat pumps, docking methods with external equipment and, of course, the current practice with energy-saving devices. Positive feedback and a lot of new requests to participate in training seminars show that energy-saving technology is becoming an important part of the lives of more and more people. The company «EVAN», as a part of the NIBE Group, with the great responsibility takes over educational functions to carry eco-friendly ideas to the masses.
6 «EVAN-NEWS» — JULY 2016 EVAN / NIBE NEWS
Triple strength at Batimat The «EVAN» team took the Russia Exhibition. Heat pump second pride place in the NIBE became once again the heart of the football tournament «Cup of heating system of a passive house. The climate» in Moscow. Our football developer of energy efficient building in the team for the first time took part in the village of Popovo of Moscow region was the tournament and immediately achieved company «Interstroy». Heating project for impressive results, for which we received the Passive House, including a geothermal the title of «Discovery of the Year». Totally, heat pump NIBE F1145–10 PC and solar 16 teams from the best companies of collector Solar FP 215 P, was implemented the HVAC market fought for the gold of by the EVAN partner — the company the championship. Apart from the main «Teplosoyuz». Shoulder to shoulder the sporting event, the competition for representatives of all three companies were support groups was held on the field. Our at an international construction and interior cheerleaders showed top class, taking the exhibition Batimat Russia, one section of first prize! But this does not end the list of which was devoted to the technology regalia brought by our guys from Moscow: of the passive houses» construction. The the title of «the best goalkeeper of the visitors had a unique opportunity to get Climate Cup 2016» was given to the athlete acquainted with energy-efficient products of our team, Vladimir Bukharev. We are in the framework of a unified concept of the proud of our team and wish them further passive house, to learn about the features sporting and professional victories! and the real experience of its application. At the stand of «Interstroy» the particular interest was shown to the current NIBE geothermal heat pump, similar to that used in the project.
The annual meeting of the companies, being the parts of NIBE Energy Systems in the Swedish city of Malmö (Malmö) was attended by the «EVAN» CEO Valery Terekhov and the head of the Department of energy- saving technologies Alexey Kuzmin. 70 people from 25 countries determined the vector of further development of the NIBE Seminar on the activities corporation against the backdrop of global of the platform SymbioCity climate change. Also at the event was in Russia took place on May 27 in the announced the renaming of NIBE Energy building of the Government of the Moscow Systems Division in NIBE Climate Solutions Region. SymbioCity is the Swedish model Division. The phrase «climate solution» is of urban development, with which Sweden more capacious and specifies the activity succeeded for 28 years in reducing carbon of 35 companies that make up the division, dioxide emissions by 40 %, and all this with including the «EVAN» company. 87 % of the GDP growth. The «EVAN» company was among the speakers at the seminar, and it is not by Additional member to the fact that the acquired company is considered accident! Over the last decade our company large family of NIBE: the deal on as a springboard for an attack on the North has accumulated vast experience in the acquisition of the Climate Control Group American market. New NIBE asset will continue implementing energy-saving technologies company, as well as her «daughters», was to work as a separate entity and will retain the which is actively interesting for the completed: ClimateMaster, IEC, ClimateCraft previous management team. Department of Energy of the Moscow Region and ClimaCool. The sum of the whole that faces the task of providing heating in the transaction was $ 364 million. villages near Moscow with no gas solutions. Climate Control Group (CCG) is a North American company based in Oklahoma City, is one of the leaders in the production of water and geothermal heat pumps for domestic and semi-industrial applications. At the end of 2015 the company employs 1259 people and its annual revenue reached $ 274 million. The Swedish company does not hide the
«EVAN-NEWS» — JULY 2016 7 PROFESSIONALS / BUSINESS CLUB Is it easy to be «green»?
OUR GUESTS TODAY
Oleg Skrobot, Mikhail Degtyarev, Andrey Andreev, General Director, General Director, General Director, LLC «Eflab», LLC «Teplosoyuz», LLC «Thermoenergo», Novosibirsk Moscow Saint Petersburg
THE UNKNOWN REGULARITY OCCASIONALITY… THIS IS WHAT WE ARE SO AFRAID. IT COULD BRING DOWN ALL MADE PLANS, BUT IT COULD ALSO PUT THE LIFE A SPIN ON. «ALL IS REIGNED BY HIS MAJESTY CHANCE WHICH IS CONTROLLED BY HER HIGHNESS REGULARITY», — THINKS THE SOVIET WRITER LEONID SUKHORUKOV. AND WHAT DO OUR EXPERTS THINK ABOUT THE ROLE OF CHANCE AND COMMON FACTORS IN THE CHOICE OF THE ENERGY-SAVING WAY?
Oleg Skrobot: — Heat pumps? It was 2009. Before I was very far from the engineering industry. I learned about them by chance from a magazine about the construction «Your House». And just a few days after reading the article I met with two friends who were also interested in this topic. We established business. However, we started with the order not having any relation to heat pumps, — Mikhail Degtyarev: street lighting made on photovoltaic modules. But heat — «Naturally-determined» chance inspired us to pumps on their way too. The first project with the heat become engaged into the energy-saving technologies. I pump was truly spectacular: for residential cottage with was invited to a meeting to discuss the heat pumps as an an impressive area of 1000 m². We installed the most alternative heat source. I was interested in this topic first powerful heat pump NIBE F1345 of 60 kW. With access of all technically, since I had before been engaged in the to the pond, we placed the collector in the lake, which is installation of the boiler equipment. It became a pleasant very rare. Moreover, as far as I know, this was the first discovery for me that there are innovative solutions for heat pump in Siberia at all. Later during the same year, efficient heating and hot water. there was a project in Novokuznetsk with the ground- I will always remember our first project. We were source pump F1145 and three solar panels. Start with enthusiastic and, one might say, the pioneers. Imagine — «air pumps» was difficult — due to the harsh climate two top managers on the site, dressed as workers and in our region people are skeptical of such systems, but started installation of a heat pump, such a service «Chief we overcame the prejudice and in 2012 started with the Installation»! By the way, everything worked on the first air / water pumps NIBE F2040 and F2300. That's the try. Then there were more interesting, and larger projects, way we have developed, and now we already have our but the first one, and even with our own hands — it is own distribution network with offices in Novosibirsk, unforgettable! Kemerovo Region, Altai Territory.
8 «EVAN-NEWS» — JULY 2016 PROFESSIONALS / BUSINESS CLUB
In a country, rich in energy resources, to become engaged in «green» technologies is not in everyone's power. In the business club of «EVAN-news» we have united executive managers, promoting energy-saving equipment, and learnt how they came to the idea to start a business in this area, what their customers want and how should start those people who just decided to set a course for the «green» business.
Victor Antipenko, Nikita Maltsev, General Director, Projects head manager, LLC Company of Alternative LLC «Pumps. Pipes. Heating», Energy «Heat Pumps», Kaliningrad Irkutsk
Nikita Maltsev: — For us, it is certainly not a occasion. Kaliningrad and the Kaliningrad region — an unusual Russian region. Maximum proximity of Europe has a special influence. We are engaged in engineering services almost 15 years already — and all the time, due to the specifics of our geographical position, we permanently communicated with our European partners. From them we learnt about alternative forms of heating and realized that there are prospects for the development of such systems in Russia. In the mid-2000s we worked with the company from Lithuania. It's no secret that the energy-efficient technologies have taken a stable niche there long ago. Inspired by the success of our Lithuanian partners in the geothermal sector, we got also interested in heat pumps. At that time, we had the first pilot projects with NIBE, and that brought our company to the market. Now, 10 years later, in the Kaliningrad region the heat pump sector has confidently and seriously stepped forward. Also, a list of our services is getting wider: we started with the «privateers» — private houses, villas, baths, and over the years took to the industrial level — dealing with engineering systems of office buildings, shopping centers, gas stations, projects of Russian Railways and others. Recently, we finished a large project of the boiler room with pumps NIBE F1345 of 60 kW each and horizontal collector of 10 kilometers in length in the floodplain of the river Pregel. Installation was carried out practically in a swampy area, we are looking forward to the high heat of soil and are waiting for the first winter!
Victor Antipenko: — Heat pumps for me are absolutely goal-oriented choice. In our region, many companies are engaged in Andrey Andreev: sectors of solar collectors, photovoltaic panels and wind — I was looking for a long time for goods, rather turbines, but none of them are engaged in the sector of attractive to the buyer, with a high share of services in the professional heat pumps. I wanted to do what others were final product: finished heat generating installation. It allows not able to do. Since my first education is technical, heat to work closely with our customers, providing them with pumps immediately conquered me with their «magic» a quality product. Heating technology on the basis of heat of creating heat. Therefore, in August 2012, we set up pumps offers customers a real choice among the available a Company of Alternative Energy «Heat pumps» for the alternative sources. The decision to start a business in the design, sale, installation and service of systems based on field of energy-saving technologies was a projection of our geothermal devices. experience, knowledge, and personal desires.
«EVAN-NEWS» — JULY 2016 9 PROFESSIONALS / BUSINESS CLUB
IDEA OR BUSINESS «HOW MUCH BENEFIT DO YOU GET FROM HOUSE IF YOU DON'T HAVE LIVEABLE PLANET TO PUT IT ON?» — SAID THE AMERICAN WRITER AND PHILOSOPHER HENRY DAVID THOREAU. ENVIRONMENTAL MANAGEMENT, RESOURCE AND ENERGY SAVING ARE THE PARTS OF THE PHYLOSOPHY OF RESPECT FOR THE ENVIRONMENT. THE BASIS OF THIS PHILOSOPHY IS NOT ONLY A NOBLE IDEA, BUT ALSO A PRACTICAL USE. AFTER ALL, WE LIVE ON THIS PLANET. WHAT MAKES PEOPLE TO CHOOSE «GREEN» TECHNOLOGIE AS THE SENSE OF BUSINESS — IDEA OF CONSERVATION OF NATURAL RESOURCES OR SEARCH FOR BENEFIT? WHAT MOTIVATES CLIENTS, TAKING DECISION TO INSTALL HEAT PUMP? OUR EXPERTS DISCUSS IDEALISM AND PRAGMATISM.
Victor Antipenko: — In its early days the energy-efficient technology was only business philosophy for me. But the more heat pumps are installed by out company, the more business philosophy is turning to the ecophilosophy of life. Since we have, in the Irkutsk region, the cheapest electricity in Russia (0,72 rub. / KW), most of the clients of our company choose heat pumps by personal conviction. And it is extremely rare — from saving purposes. Some customers choose heat pumps due to lack of technical conditions for connecting to centralized power. In one case, a customer in the Moscow Region installed a heat pump to be confident about the future. Whatever rising prices for gas, electricity or diesel, it will always be the minimum cost for vital heat and hot water. In Yuzhno-Sakhalinsk, the client chose the heat pump from environmental considerations. On the island of Sakhalin, where there is no gas, diesel boilers are used for heating. Therefore, when it is cold, the streets smell of exhaust fumes like the vehicle fleet. Once, we had the project after the fire. In the village of Mammon of the Irkutsk region the porch of the house was burnt because of the wiring circuit. Therefore, the customer, choosing a heat source for a new house, based on the lowest power consumption. In general, the story about each project can be very long, because each of them is special and distinctly unforgettable for its nuances.
Mikhail Degtyarev: — Of course, the «green» technology is not just a business. Before, it was generally difficult to call it business! We were and are enthusiasts, because the alternative energy market is being formed in our country, and it takes time for people to learn and consciously make a choice in favor of «green» energy. Our clients are often guided by practical criteria — they choose heat pumps as an effective alternative to the standard devices in the absence of gas, as the economic climate system with a long service life, requiring no specialized annual service. Those who decided to step on this road — I wish you patience, luck and pure energy!
10 «EVAN-NEWS» — JULY 2016 PROFESSIONALS / BUSINESS CLUB
Andrey Andreev: Oleg Skrobot: — Each buyer finds own arguments in favor of energy- — Personally I, unfortunately, have not the most saving technologies. The main thing — to help them to environmentally friendly way of life, but I have plans to focus on the most important ones and to make a choice. build a house, and then I'll get on this track! I think it's We pay great attention to the needs of each client and not necessary to say that a heat pump will be installed their individual needs. We remember our projects for in my house. By the way, I want to mention that all my the clients' feedback and on the final results. We put our companions use energy-efficient equipment in their energy and knowledge in each of our projects: installation private life, and it is not only heat pumps, as minimum they of new equipment with a variety of accessories or service use LED lamps, automatic control of lighting, photovoltaic calls. We remember all the project for which we heard modules and so on. When any of my friends are starting to «thank you». build own house, I consult them how to make it the most Our customers, buying heat pumps, in one way or energy efficient and environmentally friendly. another become adherents of the ecophilosophy. We With regard to our customers, the reasons for the choice like the fact that there are more and more such people of energy-saving equipment are standard and pragmatic — in our country. The company is not yet positioned itself most often it is the lack of gas supply in the territory of in the global conservation of the ecology of the Earth, construction and the reluctance to heat houses with solid but we know that heat pumps make possible to reduce or diesel fuel. Usually, we consult people who already greenhouse gas emissions. have an idea of the energy-saving technologies in heating, Those who only thinks to step into a «green» business, although in the early years of our work there were a lot of I would like to advise to find their own buyer. customers who just had the problem, we told them about the heat pumps, they agreed to try and installed them. Those who want to start this business, I especially recommend to believe in the idea what you are engaged in. And patience — heat pumps in Russia are not sold as pies near the station. «Green» business is a difficult but exciting road.
Nikita Maltsev: — I believe that economic considerations are decisive when choosing in favor of energy-saving equipment. Despite the fact that we have quite successfully moved forward with our «green» approach to the climate, the second year we feel the fall in purchasing power. Monetary and political crises very significantly impact on our region. Part of the planned projects are canceled due to the loss of the estimated costs in previously embedded projects. Many people continue to wait for the gasification, because of the fact that the payback time of heat pumps is increased. Therefore, our customer today is a buyer from above the middle class, as well as industrial structures. Nevertheless, you should take into account that the energy in Russia is slowly but surely becoming more expensive, and more and more people are thinking about long-term planning and cost savings on the maintenance of residential and working areas. These aspects stimulate the development of «green» technologies.
«EVAN-NEWS» — JULY 2016 11 ENLIGHTENMENT 10 «green» buildings Finolhu Villas Resort, functioning on solar energy. Energy efficient office building Pixel Building. Kaafu Atoll, Maldives Melbourne, Australia The world's first 5-star resort, which works only on solar energy, Energy efficient office «Pixel Building» is an example of the use demonstrates that luxury should not be sacrificed to the principles of renewable energy sources. On the roof of the building wind of sustainable construction. Solar panels generate about a turbines, solar cells and special tanks to collect rainwater are megawatt of electricity per day, which is more than necessary to installed. Carbon dioxide emissions are neutralized thanks to the power the entire resort. Excess electricity is accumulated for later abundance of greenery, planted on special window sills. use at night or in cloudy weather. The project is marked with the highest score in the «green system» The project provides a desalination system with a large capacity LEED (Leadership in Energy and Environmental Design), and in tank, providing guests with clean drinking water, an effective waste addition, earned extra points for achieving carbon neutrality. management system and planting system, designed to minimize 2 the coastal erosion. 1
Bioclimatic building of the research Restaurant of salt. Shiraz, Iran Eco-house «Green Palace». New center. Beijing, China At all times, table salt is put to food — it York, USA The Italian Ministry of Environment and the seems us reasonable and natural to use Bright Eco-house appeared in 2015 in Chinese Ministry of Science and Technology this white crystalline solid. But for the New York City near the Harlem district. have joined forces to create a research Iranian architectural and construction The house is energy-independent, and the center of energy in Beijing. The north Company Emtiaz Designing Group salt has small amount of energy that it needs, is side of the building is protected from the become the main material for building of generated by solar photovoltaic modules wind, while the south-facing terraces are environmentally friendly building of a new integrated in the glazing system of the equipped with solar panels that produce generation — Salt Restaurant, where the southern facade of the building. energy for all building requirements and walls, tables and even the stairs are made House does not either require a centralized perform dimming function for the lower with salt coating. This salt layer does not water supply — water for the needs of the floors. Greening of facades and terraces, only give the restaurant identity, but also residents comes from storage of rain water, where the center offices and laboratories helps to purify the polluted air of the city. from their own well, and through cleansing overlook, creates a cooling effect and As the architects explained their choice of and returning to the cycle of water, formed purifies the air of harmful impurities. the building material for the restaurant, after its use in the building. In addition to all of abovementioned, the salt is a natural disinfectant, and ions The most striking innovation of the eco- rainwater collection is made in the building which it produces, also purify and filter the house is its «green» wall-screen which for different3 needs. ambient air. integrates translucent structures, elements 4 of green5 roofs, vertical gardening, solar collectors and electric solar panels.
12 «EVAN-NEWS» — JULY 2016 ENLIGHTENMENT
Bullitt Center, office building. Seattle, USA National Institute of Solar Energy. Chambery, France Winner of awards for the «greenest» office in the world and the Building of the Science Centre of the National Institute of Solar «greenest» building, Bullitt Center combines almost all possible Energy of France provides the highest level of energy efficiency: sustainable functions: from composting toilets and rainwater 40 % of the energy needs of the scientific complex is covered harvesting to special staircase, designed to divert people from the by solar energy, which is studied and developed by the people elevator. The six-story building, constructed in 2013, is a house with working in it. As a result, lighting, heating and many other technical absolutely zero consumption6 of resources. systems requiring power, get it from solar panels and collectors. The total cost of construction of this complex with the area of 7500 m was 20 million Euro, provided7 by the local and central governments.
Dragon-house. Granada, Spain Bank of America Skyscraper, New World Trade Center, Bahrain On the hillside not far from Granada an York, USA Building of the Bahrain World Trade Center unusual house in the form of a dragon»s head The title of the «greenest» skyscraper Towers in Bahrain is striking not only for its is located. The brainchild of the architects of in the world belongs to the Bank of futuristic appearance and beauty, but also the GilBartolomé Madrid o ce caused much America Tower, located in New York City. for its environmental friendliness. The center controversy in the constructors» environment. The building was designed by renowned is built in such a way to reduce carbon The source of inspiration for them was the architect Robert Fox. Bank of America Tower dioxide emissions into the atmosphere work of Antoni Gaudí, and therefore, the is worth 1,2 billion US dollars, 3 % of the by exploiting eco-friendly wind turbines, authors call their building «modern Gaudí total amount has been given to ensure the three huge fans installed on the facade. The cave». sustainability of the building. blades of each one is 29 meters in diameter. A two-story house is embedded in the steep Huge glass facades of the skyscraper are «Windmills» are fixed that way to maximize slope of the cli, there are a spacious living designed not only to catch the imagination the capture of strong winds blowing from room and 2 bedrooms in it. The building has a of locals and tourists, but also to reduce the sea. The basis for the turbine are the double cover with an air pocket of 40 cm wide, energy costs. Windows made of special bearings of a 30-meter bridge connecting which extends around the perimeter of the glass with variable properties provide the two towers. Bridge design allows premises. Here the air is heated by the ground, maximum natural light. On the roof of the withstanding the enormous weight of which has a constant temperature of 19,5 building automatic rainwater collectors the turbines and the vibrations produced degrees. The heated air in the pocket is used for are installed. The collected water is mixed by them while working. Giant propellers heating, cooling and ventilation of the building. with the already used and then is cleaned. are10 capable to produce up to 1100 MW of The roof-facade8 is made of two concrete Another 9eco-trick of the skyscraper — air electricity per year. This is enough to ensure covers of 7 cm thick each one. Between them is cleaned not only at the inlet, but also at the work of offices and premises in the eco- there is a 40 cm layer of insulation. With these the outlet of the building. Bicycle parking skyscraper without interruption. construction techniques architects managed in front of the building and the lack of to create «a self-su cient dragon»: throughout the car parking correctly hints at the use the year the building needs no forced heating eco-transport. The Bank of America Tower or ventilation. deservedly received the LEED platinum certification.
«EVAN-NEWS» — JULY 2016 13 PROFESSIONALS / EXPERTS’ ADVICE
From a dream up to reality Unusual «green» buildings — like scenes from science ction movies. We live in reality where the houses are still constructed of reinforced concrete, bricks, lumber. However, even Fyodor Mikhailovich Dostoevsky said: «Fantastic is the essence of reality». Those who understand this, have the ability to turn ction into reality. In fact, it is not so di cult, you can make sure, following the chronicle of the energy-e cient house's construction, which we have been publishing for the second year in our journal «EVAN-news». The house is built and spent its start heating season. It's time to bring the rst results.
Let's remember once again the main features of the building, «Thermal bypasses» — this is the weak link, which should the key points of thermal insulation, the heating elements of the be excluded in the construction of any house, especially of the system — everything that made this house energy efficient. energy efficient one. Therefore, all interface nodes of elements are well insulated. It is primarily concerned the joints of the blind Main features of the building and supporting area to the foundation and walls, as well as the connection lines structures: of the walls and the roof, where with the competent insulation • total area — 200 m² unbreakable thermal circuit is formed. • number of floors — 2 • foundation — piled Windows • walls — red brick Windows systems are installed in water-resistant plywood • roof — pitched with a cold attic boxes with the removal of 150 mm in the area of thermal insulation, which makes the correct thermos-technical design. For the glazing 2-pane glass with energy-efficient profile and Heat insulation special glasses is selected. Outside multifunctional blade, • Insulation of the foundation: foamed polystyrene with thickness of depending on the angle of the sunlight incidence, «defines» 300 mm on the perimeter and two layers of waterproofing material. season. In winter it passes heat into the room, and in summer, on • Insulation of the foundation grill: foam glass sheets 70x300 mm the contrary, blocks the heat penetration. Moreover, reflecting on the perimeter, the foundation grill itself is insulated with foamed properties of surfaces inside the glass are used in order not to polystyrene with thickness of 350 mm. blow heat outside. • Insulation of the blind area: 50 mm of foamed polystyrene. • Wall insulation: foamed polystyrene with thickness of 300 mm, Heating system which is mounted on the «wet facade» technology with finish of the • Heat pump NIBE F1255–6 with inverter engine and hot water tank German clinker tiles. of 180 liters. • Insulation of ceiling: layer of rock wool — 500 mm, pediment is • Heat exchanger with turnover of 550 cubes in 2 hours. based on the thermal insert of the foam glass with thickness of 150 mm. • Warm floors
14 «EVAN-NEWS» — JULY 2016 PROFESSIONALS / EXPERTS’ ADVICE
Results of the first heating season absolutely ordinary: due to a problem with the electric mains and Launching of the heating system in the new hose took place on phase failure, heat pump has been working in the mode of heating October 28 last year. 8 months' schedule shows the actual figures element for two weeks. on the costs for heating, hot water and heat recovery. July — As it can be seen from the graph, starting from May, when there October: extrapolation is based on the comparison of average is no more need for heating, energy consumption is stabilized at the monthly temperature data. The figures show a clear relationship level of 280 kWh per month, including about 150 kWh — for hot between the temperature outside and the consumption of water consumption, and the rest — to maintain system efficiency electricity. For example, the peak flow rate was in January — (work of circulation pump, heat pump motor, heat exchanger). the coldest considered month. The exception was in April, where Thus, the forecasted annual power consumption of the system despite the higher temperature than in March, consumption was will be 6450 kWh and except DHW — 4650 kWh, that is 23,35 kWh also higher. The explanation for this strange phenomenon is per year per square meter. SCHEDULE OF ENERGY CONSUMPTION
Let's remember that the energy consumption in Russia in the is impossible to make a definitive conclusion during the first season houses is on average 400 – 600 kWh / year per square meter. In when there were adjusting and fixing of the heating system, and Europe, since 2002, it's allowed to construct houses according in the next year the house will show better results. By the way, the to the standard of «low energy consumption house» — not more same is shown in foreign experience. For instance, the first real than 60 kWh / m² per year. European Passive House Standard — project of the Passive House concept in Darmstadt stabilized its 15 kWh / m² per year. energy consumption only during the 3rd year of operation. Formally, our project stopped well short of to the European In conclusion, finishing this successful project we want to wish standard of passive houses, though it demonstrated energy efficiency our readers not to be afraid to build the fantastic plans. And then the much better than it's common for Russia. The owner believes that it house of your dreams becomes a reality!
«EVAN-NEWS» — JULY 2016 15 EVENT
«Eco_tectonic»: from «green» construction up to new values «We make our planet to change — it is time to change ourselves!» — that was the motto of the second Russian National Festival of the green architecture and ecological lifestyle «Eco_tectonic 2016». Our company didn't stay away from the main «green» event of the year.
According to the theory of the «Ecological footprint» of the naturally brought the program to the presentation on the American ecologist William Rees, «if everyone on the planet question of green building, including the speech by the Director wants to live like the average Russian inhabitant, then humanity of the Institute of passive house Alexander Yelokhov. During his will need 2,5 of the planet to meet all needs of such population. lecture, he talked about the importance to increase the energy If each inhabitant of the Earth has a desire to achieve the level of efficiency of buildings under construction, on the benefits of the average person in the United States, then 3,3 of the Planet». passive construction and the first houses of ultra-low power It is obvious that discussions about global climate changes could consumption, gradually fading in Russia. By the way, we have take more than one and even ten pages of our magazine. However, been talking about one of them in a series of articles, the latest even without this, we all need to understand that the transition of one — in this issue of «EVAN-news». the mankind from mass consumption to meaningful one — is our In addition to the educational part, the fair of eco-products only chance to save the planet for future generations. To develop worked at the territory of the festival as well as the exhibition of a new system of people values based on the reinterpretation of the green technologies where our company showed a ground-source relationship between man and the environment — the global goal heat pump NIBE — a representative of energy-efficient climate set by the organizers of the festival. technology. The most unusual thing that our stand was also The eco-village «Yasno Pole» in the Tula region was the most presented as one of the stages of the educational quest «Human suitable for such event — clean air in contrast to the metropolis, impact», where participants had to solve the environmental tasks as well as picturesque nature have become an excellent from our employees. All visitors of our stand coped perfectly with background for the rich program of the festival. Totally, the the tasks! festival was attended by about 500 people, according to the The «EVAN» company thanks the organizers of the festival organizers it is a good indicator within such narrow (we hope «Eco_tectonic» — National Agency of sustainable development only at present time) sphere. «Eco_tectonic» was supported by all and eco-village «Yasno Pole» — for the organization of the first major specialized professional associations, public authorities, as Russian festival of such kind and for their significant contribution well as international organizations such as the UN Environment to promoting the idea of eco-friendly lifestyle. Program (UNEP), the World Wildlife Fund (WWF) and the Together we make a very important and necessary thing — we Forest Stewardship Council (FSC). The educational part of the help all of us to fit harmoniously into the global natural system festival program was started with lectures on the most important not only to maintain but also to improve the quality of life for us environmental problems and methods of solving them, which and for future generations!
16 «EVAN-NEWS» — JULY 2016 ENERGY OF NATURE / SPECIALTIES
Power of synergy We have told many times about the advantages of energy-e cient appliances. More than ve years the «EVAN» company promotes eco-friendly technology for heating. The issue of our «green» magazine coincided with the market release of a new air / water heat pump NIBE F2120, which brought together the best features of its predecessors. To nd out the advantages of a new device and with what it should be combined to achieve the most e cient system, please, read in our article.
Where does the wind blow from? temperatures when the system works for heating, allows Seven years of development work and two generations of air to achieve constant heat output and high energy efficiency heat pumps stand behind the NIBE F2120. The new «air pump» ratio. Another distinctive feature of EVI compressors is is a hybrid of F2300 and F2040 models, which absorbed their fully modernized algorithm of the outdoor heat exchanger advantages and enhanced new features. defrosting, in which management system analyzes the From F2300 pump, designed to operate in harsh environments, outside temperature, as well as the overall efficiency of the newcomer has got a highly efficient scroll compressor heat transfer and the amount of refrigerant in the system, that operates at ambient temperatures up to –25 °C, and depending on the outside temperature. EVI* technology used in the compressor, which improves its performance both in hot and cold weather. From F2040 pump the opportunity of effective air conditioning Energy efficiency breakthrough in summer has been taken, as well as the inverter, providing an The new model of the heat pump has become a real optimal and efficient operation of the motor, compressor and the breakthrough in energy efficiency. NIBE engineers managed to pump itself on the whole. achieve the best possible result — SCOP* coefficient of the device reaches 5.0. In other words, on average, for the year the heat pump produces 5 times more heat energy than spends electricity *EVI (Enchanced Vapour Injection) — the technology for its work. Moreover, F2120 was able to defeat the «air of «extended injection priming» — is actually an pumps» disease» of previous generations: pump ensures coolant additional compressor port that receives a portion of the temperature of 63 – 65 °C and does not reduce it, even if the outside vapor-liquid refrigerant through additional valves directly temperature dropped to –25 °C (minimum operating value of the into the compression chamber. EVI technology, at low outdoor temperature). It is obvious that the payback period of the pump is reduced significantly due to such parameters.
«EVAN-NEWS» — JULY 2016 17 ENERGY OF NATURE / SPECIALTIES
AVERAGE SESONAL COEFFICIENT SCOP* OF THE HEAT PUMP F2120 REACHES 5.0 — REAL BREAKTHROUGH IN ENERGY EFFICIENCY
Unlike its predecessors, NIBE F2120 is produced both in All inclusive single-phase and three-phase version that allows not to make Work of the «air pump» under the SMO control is not the any changes in the existing power networks when connecting only option. Even more interesting solution is a combination of the pump. By the way, about the installation — the new «air the air / water heat pump NIBE F2120 with one of the internal pump» is also optimized in this matter — the device has modules VVM, for example VVM 500. self-tuning control system acting on a «switch on and work» NIBE VVM 500 is a flexible internal module «all-in-one» principle. Special design of the fan unit controller allows to for heating and hot water. List of items that are included with keep noise to a minimum, even when working at full capacity. this smart tank (from the English «smart» — clever), is truly impressive: built-in backup source of heat — electric boiler, hot water coil, circulation pump, expansion tank, solar coil and *SCOP coefficient (Season Coefficient of convenient management system. Internal module is connected Performance) — is a seasonal energy efficiency ratio of to the air / water outdoor unit and the heat distribution system a climate unit in heating mode. For its calculation the of the building. It can be also used to connect to a variety of amount of heat generated by the device in one season products and accessories, for example solar collector or other is determined, after which this number is divided into external heat source, an additional water heater, swimming the electricity consumed during the same period. For pool, as well as climate control systems. By the way, the more accurate accounting of the outdoor temperature controller, which is included in the VVM packaging, is not according to the energy efficiency, SCOP coefficient is worse than the above-mentioned advanced SMO controller, calculated separately for different climate zones. In the and provides a comfortable, economical and safe operation of case of air / water heat pump NIBE F2120 SCOP is set for the entire system. cold climate zones of Europe — the climate of Helsinki, The combination of the heat pump and «smart tank» VVM Finland (calculated temperature is –26 °C, which roughly 500 is a complete engineering system — the real happiness for corresponds to the climatic conditions of the Central the installer. With this set of devices, it is nothing to invent Federal District of Russia: — 26 °C in Bryansk, — 28 °C and to do any piping — roughly speaking, it is only necessary in Moscow). to connect two pipes — and the system is ready. VVM 500 tank — is also heat accumulator, and «indirect water heater», and the electric boiler, but with the final piping and beautiful Air / water heat pump NIBE F2120 is produced in four body with a colorful display. versions with capacity of 8, 12, 16 and 20 kW. Designed specifically for the use in cold climates, the pump is suitable for heating and cooling of residential and commercial buildings in central Russia. The minimum outside air temperature, possible for the efficient operation of the device is –25 °C, for use in harsher climates the installation of a backup heater is reasonable.
Perfect system It happened that NIBE, producing heating equipment, think through all the details. The «EVAN» partners for energy- saving products often positive note the fact that, in addition to modern high-quality machines, the company offers a wide range of system solutions thanks to a large range of related products and accessories. NIBE F2120 The heat pump NIBE F2120, like any other «air pump», is set on the street and, therefore, requires a control unit inside the building. This pump is a classic case of work in tandem with the NIBE SMO 40 controller. The controller SMO 40 — is a climate control module that can simultaneously control up to 8 pumps providing heating management, air-conditioning and hot water heating. For additional power savings the module controls system units concerning the outside temperature. The controller is absolutely silent, easy to setup and management (internal «reference» and multi-language support, including the possibility to select the Russian language), has an attractive design and can be installed in any room. In engineering solutions with the use of the SMO 40 controller, system NIBE VVM 500 components, such as water heaters or additional heating NIBE SMO 40 sources are selected specifically for the actual installation.
18 «EVAN-NEWS» — JULY 2016 ENERGY OF NATURE / SPECIALTIES
Alexey Kuzmin, Head of the Department Richard Karlhomer, of Energy-Saving Technologies: NIBE Technical Specialist: — It is obvious that such an advanced all-inclusive device — Heat pump of the air / water class — a sophisticated will cost a lot of money. It is possible, of course, to replace high-tech equipment that needs careful handling. VVM it with an indirect water heater or a heat accumulator, but 500 ensures accurate and safe outlet of the heat generated then it is additionally necessary to connect the controller, by the pump. Of course, you can set the «air pump» without circulation pump, three-way valve, piping, and do not an internal module, arranging your system from a variety forget about the cost of serious installation works… The of devices, however, in such a case unplanned breakdowns amount of the final specification will be slightly more of thermal equipment can appear. Moreover, VVM 500 favorable than the purchase costs for the pump and the provides significant energy savings. Paired with a module, indoor unit. Moreover, the Swedish factory piping is a the efficiency of the air / water heat pump is comparable to guarantee of reliability and a long service life. a geothermal pump's performance.
SHEME OF THE HEATING SYSTEM WITH THE AIR / WATER HEAT PUMP NIBE F2120 AND INTERNAL MODULE NIBE VVM 500
Pool
Domestic hot water
Domestic hot water circulation
Floor heating
Radiators’ heating
Solar panel
External heating source
«EVAN-NEWS» — JULY 2016 19 ENERGY OF NATURE / PROJECTS
Opt for NIBE
«We choose, we are being chosen, but sometimes it does not match each other…» And mutuality is so desirable! Therefore, our today's story is about a happy mutually bene cial choice. About the choice of the Russian state-owned company JSC «Russian Railways» and NIBE international corporation whose heat pumps, as a part of a complex program «The introduction of resource-saving technical equipment and technologies in railway transport», are installed at various railway stations of the Russian Railways.
Kursk – Belgorod Looking at the building of a small cute provincial station named Rzhava, which is located in the village of Pristen of the Kursk region, in the head soon comes the idea of the Russian stove, rather than of the high-tech equipment. Yes, that's almost the way as it was until recent times. Facilities of the station were heated with a coal-fired boiler. However, in January 2015, a project of heat pumps' installation was started. There were many backgrounds for the coal-fired boiler replacing: the need to replace obsolete and worn-out equipment, the desire to fully automate the work of the boiler, environmental factors, and, of course, reduced maintenance costs. In two months our partner — «Center of heat pumps» (LLC «Energeo»), who fulfilled more than 15 projects in Oktyabryskaya,
20 «EVAN-NEWS» — JULY 2016 ENERGY OF NATURE / PROJECTS
Moscow, Gorki, Volga, Kaliningrad and South Eastern Railway, mounted transformer substation of 10 / 0,4 – 400 kVA. Internal carried out predesign inspection of the facilities, developed and power supply of the boiler room is provided with the ASU agreed design estimate documentation. cabinets (input switching) and power control box (power). To Heat pumps, offered to the customer for the modernization protect the heat pump from poor power supply, the power box of the heating system, were the most suitable for the task — is equipped with a power control relay RNPP-302. Power supply short installation period, minimum of coordination, automatic of NIBE SMO-40 control panels comes through the regulator. operation. Each object has mounted system with the local supervisory Modernization of the heating system was carried out in control, that collects data on equipment operation, temperatures four separate buildings, previously heated by coal-fired boiler, of supply and return pipes, pressure of the heating medium installed in one of the buildings. The heat from the boiler was in the heating system, power quality and equipment failures. passed in the other three buildings through the underground It is planned to create the Central control station on the basis heating line. of management on maintenance of buildings and facilities The existing heating system was dismantled in all facilities of the Belgorod road distance where will be collected all the and a new system was installed in accordance with the new information about the operating parameters with various developed projects, taking into account the specifics of the objects, including the boiler rooms with heat pumps of the temperature profile and the conditions of buildings. Rzhava station. The main equipment of the new boiler room is «air-water» Construction, installation and commissioning works at the heat pump NIBE F2300–20. Totally, 11 heat pumps were facilities of the Rzhava station were completed in November installed. 2015, so the heating season was already passed in the new As the peak terminal unit and backup heat source eight conditions and the customer was able to evaluate the results: electric boilers of EVAN were selected and installed. primarily the convenience of fully automated heating control. Heat pumps NIBE F2300–20 were installed on the prepared «The net savings from the implementation of the project is 2,6 concrete foundation with drainage pipe laid. To curb an million rub., — said Alexander Zubenko, chief engineer of the unauthorized access to the equipment installation, the location Belgorod road distance's civil constructions of South Eastern of heat pumps is fenced with modular wall with a gate. Railways. — We have gone from environmental activities. From downfall and ice falling from the roof, heat pumps are In addition, the heating unit is operating in automatic mode, protected with a shelter. Pipelines of heat pumps in the boiler which has a positive effect on productivity». rooms are insulated with several layers of pipe insulation made To fully enjoy all the advantages of energy-saving technologies of polyethylene foam and folgoplast. For protection against and to calculate savings was possible in Kaliningrad Railways, mechanical damage pipelines have protected boxes of profiled where the installation of NIBE heat pumps began in 2013 and sheeting. The required amount of electricity is ensured with the continues till now.
Contractor «Center of heat pumps» (LLC «Energeo»), St. Petersburg, http://ivtspb.ru The company operates at the market of heat pumps since 2003 and provides a full range of activities from design to installation and maintenance of heating units with heat pumps. The company's equipment fleet includes two drilling machines, providing unmatched drilling speed in all soil types, except rock.
Facilities of the Rzhava railway station, equipped with the heat pumps
1) WORKSHOPS Soviet-built facility of lime-sand brick, one-story, canned, partially used as a warehouse. Wooden window frames. Building area is 362 m , the calculated heat demand is about 48 kW.
Installed equipment • Air heat pumps NIBE F2300–20 – 2 pcs. • EVAN electric boilers WARMOS 24 – 2 pcs. • Radiators — 25 pcs.
«EVAN-NEWS» — JULY 2016 21 ENERGY OF NATURE / PROJECTS
2) COMMUNICATION HOUSE 3) FORMER COMMUNICATION HOUSE Soviet-built facility of lime-sand brick, two-story, with a basement. Plastic Soviet-built facility of lime-sand brick, one-story, used as workshops. window frames. Purpose of the building — o ce building. Building area is Wooden window frames. Purpose of the building – o ce building. 895 m , the calculated heat demand is about 98 kW. Building area is 238 m , the calculated heat demand is about 37 kW.
Installed equipment Installed equipment • Air heat pumps NIBE F2300–20– 4 pcs. • Air heat pumps NIBE F2300-20 – 2 pcs. • EVAN electric boilers WARMOS 54– 2 pcs. • EVAN electric boilers WARMOS 24 – 2 pcs. • Radiators — 74 pcs. • Radiators – 27 pcs.
4) GARAGE FOR MOTOR VEHICLES Soviet-built facility of lime-sand brick, two-story, the rst oor – garages for vehicles and rail trolley; the second oor – workshops and o ces. Wooden window frames, garage gates are not heat-insulated. Building area is 610 m , the calculated heat demand is about 77 kW.
Installed equipment • Air heat pumps NIBE F2300-20 – 3 pcs. • EVAN electric boilers WARMOS 42 – 2 pcs. • Radiators – 67 pcs.
22 «EVAN-NEWS» — JULY 2016 ENERGY OF NATURE / PROJECTS
HEATING SYSTEM DIAGRAM (GARAGE)
Heat accounting unit NIBE F2300 – 20 кВт
Power cabinet
The westernmost one — the «greenest» one This is the coast of the Baltic Sea, the resort area, so there we The Kaliningrad railway can be safely called the powerhouse closed 14 coal-fired boiler rooms and changed them not even to of energy saving technologies of the Russian Railways. Here since gas, but to heat pumps — a mild climate allows. And last year 2013 the «Integrated program for heat pumps' implementing» the Zelenogradsk Station even won the first prize of the Ministry is being fulfilled, within the program traditional energy sources of Natural Resources of Russia for the best complete solution are being changed to alternative ones. In two years (2013 – 2015) for the use of renewable energy. All heating of the station is 14 coal-fired boiler rooms were changed into energy-saving based on the RES. We put photovoltaic panels to generate equipment, and a large part of it — NIBE heat pumps: more electricity, solar collectors for water heating, storage tanks for than twenty pumps at 9 sites. The project is implemented by our accumulation daily coolant from 6 cubic meters, heat pumps. partners — companies «Energeo» (St. Petersburg) and «Geoterm During the afternoon heat is accumulated in tanks, and at night Baltika» (Kaliningrad). the heat from the battery tanks is served in the heating system. «We have a complex program of using RES (renewable We don't even take electricity for heat pumps from the networks energy sources) in the Kaliningrad railway — said the chief on sunny days — it is enough from the solar panels. In summer, engineer of JSC «Russian Railways» Valentin Gapanovich. — the same system is operating in cooling».
BEFORE THE PROGRAM IMPLEMENTATION
«EVAN-NEWS» — JULY 2016 23 ENERGY OF NATURE / PROJECTS AFTER THE PROGRAM IMPLEMENTATION
The Pioneers Resort Station, The Zelenogradsk Station, electrical signal tower electrical signal tower
Ground source heat pump NIBE F1345-17, 2 pcs. Ground source heat pump NIBE F1345–24, 2 pcs.
Annual cost advantage Annual cost advantage 0,666 mln. rub. 0,785 mln. rub.
The Kaliningrad Station, sanitation facilities
Ground source heat pump NIBE F1345–24, 2 pcs.
Annual cost advantage 0,865 mln. rub.
The Mamonovo Station, The Bagrationovsk Station, station-house station-house
Air heat pump NIBE F2040–16, 5 pcs. Air heat pump NIBE F2040-16, 6 pcs.
New project New project
24 «EVAN-NEWS» — JULY 2016 ENERGY OF NATURE / PROJECTS
The Polessk Station, The Gusev Station, station-house station-house
Ground source heat pump NIBE F1345–24, 2 pcs. Ground source heat pump NIBE F1345–30, 2 pcs.
Annual cost advantage Annual cost advantage 0,978 mln. rub. 0,813 mln. rub.
The Gvardeysk Station, The Znamensk Station, station-house station-house
Ground source heat pump NIBE F1345–30, 2 pcs. Ground source heat pump NIBE F1345–30, 2 pcs.
Annual cost advantage Annual cost advantage 0,755 mln. rub. 0,721 mln. rub.
«EVAN-NEWS» — JULY 2016 25 ARSENAL / SPECIALITIES
Expand the standard
Electricity is a standard, very familiar and very common heat source. Unfortunately, it is impossible yet to say that the power generation is safe for our planet, because most of the electricity is still produced by power plants with burning of oil, gas and fuel. Moderate optimism is gradually increased with the share of alternative generations, the development of wind and solar power. We hope for their future. But at present, it can be stated with con dence that heating with electricity is one of the most environmentally friendly source. Therefore, we produce electric boilers.
Change of technologies Younger brother 2016 — the year of the updated product line of EVAN Simultaneously with the launch of the new EVAN C2 electric boilers. We have already started sales of new boilers production of another unit of the «Standard» class — EVAN in the class of «Comfort» (EVAN UNIVERSAL), in the class of C3 — is started. This boiler will be made in three of the most «Lux» (EVAN EXPERT). It is time for the «Standard». popular capacities — 3; 5 and 8 kW, which is enough to heat EVAN C2 boiler, replacing the C1, is being prepared for the poorly insulated 25 square meters as well as energy-efficient production on the new production line of «EVAN». Right now, houses with floor space of 100 square meters or more. in the height of summer, the profound changes are taking place The key difference between the device and his brother and in the company — a new production facility is started, which predecessor: EVAN C3 has seven steps! Although the choice of will bring together all production sites, previously disparate steps is performed manually, the instrument panel comprises geographically, into a single complex. Modernization of tips with the best steps to maintain the given temperature of machinery equipment is continuing, and we'll introduce the the coolant. new «EVAN» plant to our readers in the next issue of our After selecting the desired flow temperature by adjusting magazine. the handle, you should consider the position of the pointer on The «Firstborn» of the new production will be EVAN C2. The it with respect to the symbols of the dial scale. The symbols, new boiler will maintain the functionality of its predecessor. nearest to the index, indicate the desired state (on / off) The power range will be also saved: from 3 to 30 kW. However, of each of the three switches located above the thermostat. the device will have a new look and layout of the interior. With the help of these switches a corresponding set of heating Improved design will allow to reduce the self-cost, but — elements is turned on and heating power level is implemented, without compromising quality. EVAN C2 will be equipped with the maximum corresponding to the uncompensated heat high-quality blocks of Backer heating elements, SCHNEIDER losses of the room. contactors and thermostats manufactured in Europe. For example, to maintain the coolant temperature at 26 °C,
26 «EVAN-NEWS» — JULY 2016 ARSENAL / SPECIALITIES one power stage is enough (i.e., it is necessary to turn on the Like its predecessors, the boiler EVAN C3 is equipped with first switch), for the temperature of 35 °C the second stage is a block for connection of the GSM / WiFi Climate Module. required, indicating the activation of the second switch, and However, unlike most of its brothers, the current device has so on. The switching of the 4 – 6th stages is provided by various an additional opportunity — to send a fault signal through the combinations of switches. Finally, to ensure maximum coolant modules of remote control (tripping of the circuit breaker or temperature, it is necessary to turn on all three switches, in this thermal switch). case, the boiler will run at full capacity. With such heating process the temperature of the coolant in the system and the air in the room is maintained at a constant level, the most comfortable, energy losses due to unreasonable overheating will be minimal, and the number of switching on / off cycles, which determines life period of the device, will be minimal. Another advantage of the new boiler: EVAN C3 is equipped with a safety circuit breaker for protection against short-circuit currents. In addition to the basic protective function it provides the convenience and reliability of power connections — cable is connected directly to the automatic cutout, not to the terminal block. In addition, the ability to de-energize the device directly into the automatic cutout facilitates the adjustment and repair of the product «on site». The versatility of the new boiler is implemented to connect it to one and three-phase networks (220 / 380 V). By default, the device is made in the three-phase version. The transformation of the product in a single phase device is achieved by installing a shorting plug on the input of the 4-poled breaker. Low noise level of the device is ensured by the use of power relays as the main working body instead of the electromagnetic contactor, and reduced number of multiple switches. The alarm contactor provides more safety and is triggered only in emergency situations (for example, failure of the relay), providing full disconnection of heating. The increased efficiency is provided by the insulation of the device body.
EVAN C3 TRULY EXPANDS THE LIMITS OF THE STANDARD CLASS. SEVEN POWER STEPS, AUTOMATIC CIRCUIT BREAKERS, INSULATION OF THE BOILER BODY – ONE STEP RESTS TO THE COMFORT CLASS.
Now almost all EVAN electric boilers, including boilers more flat curve. All the curves are set for the target indoor of the «Standard» class EVAN C2 and EVAN C3 can be temperature of + 20 °C. If you need a different temperature, controlled based on the outdoor temperature, according the selected curve should be moved. to the weather-dependent algorithm. This opportunity is In practice, the adjustments based on the temperature provided with the remote control unit GSM / WiFi Climate. curve only are not enough, since in this case different As it is well known, the management of the boiler, nuances are not considered — for example, solar heating taking into account the outdoor temperature, allows to of the room, excessive heat from a large number of people. automatically regulate in advance the flow temperature Therefore, weather-equipment, implemented in modules, is when changing climate conditions, to avoid overheating, more complicated: a curve is selected so that it is accurately to reduce the number of turning on / off of the device. In enough to warm the room, that is, with a reserve on the general, the weather-dependent control increases the desired temperature. Further, when the room temperature efficiency of the heating system and saves its life period. is close to a predetermined one, normal operation The algorithm implemented in the remote control units, takes algorithm to maintain the room temperature. The requires selecting a temperature curve corresponding to the maintenance work for the room temperature is based on heat losses of a particular object. Selection of the desired switching on and off the heating, so that the maximum curve is carried out empirically based on carried out tests. It coolant temperature does not exceed the calculated one is important to remember that the house has large thermal from the temperature curve. inertia, and the selection may be determined not earlier Heating control function with weather-dependent than after one day. If the house is «subcooled», you must automatic is available for modules with software version select a steeper curve; «overheated», on the contrary — PO 122:74 and higher.
«EVAN-NEWS» — JULY 2016 27 ARSENAL / CATALOGUE
Ferritic steel, comb copper
The indirect water heaters are again in the highlight. This time, the premium segment models — devices made by the Finnish plant Kaukora of the NIBE Group. Ask any manager from the «EVAN» sales department why these water heaters are good, everyone will answer: tank of ferritic steel, coil of comb copper, polyurethane insulation. Let us understand what these magical words promise to the customer.
Where to heat EN1.4521 of the European quality standard has a high The main and the most important part of the heater — the content of chromium (18 % or more), molybdenum (2 %), tank where water is heated. Actually, a life period of the tank and has a dual stabilization with titanium and niobium. This determines the service life of the heater. Hot discussions are steel has excellent acid resistance characteristics at high conducted on the Internet fields: what is better — enamel or temperatures. The niobium and titanium additives improve stainless steel? Indeed, today many manufacturers produce the quality of welding which the stainless steel's opponents enameled tanks with a very high quality of the coating. For consider the weakest point. example, NIBE Mega, Spiro and Quattro heaters has such enamel. Additional protection against corrosion in the What to heat with enameled tanks is a magnesium anode. If in the classical storage water heater heating is made But, in any measure, stainless steel is more resistant to with a heating element — clear and known for everybody impacts, including aggressive ones. Besides this, steel doesn't since the time of the first boilers, the coil performs this have such fault of enamel as cracking, which may occur after function in the indirect water heaters. The coil is a heat a large number of heating cycles. VLM water heaters' tanks exchanger, which presents a pipe, helically twisted and are made of ferritic stainless steel of the EN1.4521 brand. usually consisting of few turns. In the coil, which is located Ferritic stainless steels have high resistance to aggressive inside the tank, the coolant circulates, transferring heat to environment, including acid solutions. They are used for the the surrounding household water. manufacturing of products working in oxidizing environments If the characteristics of heating elements are more or less (such as in nitric acid's solutions), for household appliances, clear (there is a nominal power, by which we can calculate food and light industry, and for the heat exchange equipment the time of the water heating in the tank), it is not so easy to in the power plant engineering. Modern ferritic steel select the correct coil.
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The power of the indirect heating coil is dependent on a number of factors. The first one is its area — external, in WHAT IS WHAT IN THE FERRITIC contact with the household water, as well as internal, in STEEL EN1.4521 contact with the coolant. Secondly, the thermal conductivity of the material. Both of these parameters are directly Chromium proportional to the power, the larger the area and the thermal Responsible for the formation of the surface film of conductivity, the higher the capacity. It is therefore the coil chromium oxide, providing steel with a corrosion resistance. often occupies a substantial part of the tank, so it ensures the It also affects the heat fastness at high temperatures. surface area required to provide the necessary power. Molybdenum Obviously, this approach is not always optimal — by Carbide former element prevents fragility and increases increasing the coil size the useful volume of the tank the corrosion resistance, strength at high temperatures and decreases, i.e. the volume of heated water. Therefore, the creep strength. It prevents the formation of pits in chloride designers of the Kaukora plant went another way. environment. For coils of VLM KS water heaters comb copper is used. Niobium and titanium «Comb» provides an almost fourfold increase in the outer Improve the quality of welding, reduce susceptibility to surface area of the coil in comparison with a smooth coil intergranular corrosion. of the same length, which directly affects its capacity. As a result, the comb copper coil has a much greater capacity COPPER ATTRACTION than the coil of smooth copper of the same length. Another Resistance important point — the material itself, copper has a very high Copper has an extremely high resistance to various thermal conductivity — 384 W / m•K. For comparison, the corrosion, withstands impacts of hydrocarbons, fats, oils thermal conductivity of steel is 47 W / m•K. Moreover, copper and solvents. has a whole list of additional advantages such as resistance, Durability durability, bactericidal power, environmental friendliness. Copper has been used for pipes for over 100 years. The If the area and thermal conductivity for each coil are quality of the copper pipes does not deteriorate with aging. constant, then there is a number of parameters, which are Heat and cold resistance constantly changing, and the power is also changed with The copper characteristics are stored unchanged at the them. temperature range of –200 °C… +250 °C. In the first turn, this applies to temperatures. At the Fire safety beginning of the heating, when water in the tank is cold, the Copper is fire-safe and does not emit poisonous gases in temperature difference between incoming coolant and the case of fire. temperature of the water in the tank is large, the coil has Gas tightness the highest power, i. e. at this moment the heat transfer is Oxygen does not penetrate through the copper which the most active. As water in the tank is being heated, the prevents corrosion of the steel parts of the system. temperature's delta decreases — the capacity is decreased. Bactericidal and bacteriostatic power There is a temperature increase in the return line. It is Copper prevents the growth of bacteria in hot water clear — at first, coolant gave a lot of energy and cooled, systems. then its possibility of heat transfer was reduced, so it returns Recoverability warmer. 80 % of all copper produced through recycling can be The graph of tests for the VLM 200 KS water heater, shown used again. The price of recycled copper is about half of the in pic. 1, demonstrates most clearly all abovementioned. price of the new one, and the properties of recycled copper The temperature of the incoming coolant is constant — correspond to the properties of the new one. 80 °C. The water is heated in the tank also up to 80 °C.
In 2016, by request of JSC «EVAN», a comparative test of six models of indirect water heaters from various manufacturers was conducted. The tests were conducted in order to obtain objective data on the parameters of the equipment.
Staff: licensed test expert VTT Timo Nordblum Standards: EN 12897: 2006 (DHW for indirect closed storage water heaters) Data collection and management of the solenoid valve: Datataker-85, s: no 095033 Temperature measurement: K-Type thermocouples, ± 1 °C Measurement of water flow (household): Krohne Optiflux 1000 flow sensor DN15, Krohne IFC 050 signal converter, ± 0,4 % The graphs in this article were obtained during the tests. Expert conclusions on the results of the Charging feed: tests will be presented in the next issue of the «EVAN-news». ZENNER DE-13-MI001-PTB001
«EVAN-NEWS» — JULY 2016 29 30 of 80 °C at a flow rate of0,22 rate of 80°Cataflow l / s Pic. 1. VLM220 temperature 80°Cusing acoolantwith heatingupto water Domestic test. heater water KS, conductivity is higher. rateislimitedby flow Inaddition, the For copper limit this is higher for that than steel as its thermal pointless material has its limit, after which a increase further in speed is of 80 °C at a flow rate of0,5l rate of 80°Cataflow / s Pic. 2.VLM220 temperature 80°Cusingacoolantwith heatingupto water Domestic test. heater water KS, are shown with another fixed value: constant heating medium medium flow heating constant value: fixed another with shown are heat the coolant can pass at a time. This is clear when comparing comparing when clear is This time. a at pass can coolant the heat coil essentially depends flowon. the The higher more the rate, the «EVAN-NEWS» — JULY 2016 Temperature (ºC), water ow rate (l / min.), charging power Temperature (ºC), water ow rate (l / min.), charging power /CATALOGUE ARSENAL However, rate flow the should have reasonable limits. Each The attentive reader must have noticed that these measurements
— 0,22 l 0,22 — / — the material does not have time to transfer heat. transfer to time have not does material the — sec. This is another parameter which the power of of power the which parameter another is This sec. Time from thetest beginning (min.) Time from thetest beginning (min.) diameter of20mm permissible inner with coil KS VLM the for liters in or second, per meters the CONDITIONING» notexceedmust 1,5pipes the in flow water of speed constant AND VENTILATION 41- SNIP to according Thus, regulations. this is also evident from the graphs. isalsoevidentfromthe this — faster up heated is tank the in water the case, second the in So, the first case is about 40 kW, in the second case the power is 67 kW. second one l 0,22 of flowrate a at one first the twographs: / the — 0,5 l / s (pic. 2). Maximum power that a coil shows in — 0,471 l / sec. 01 - 2003 «HEATING, 2003 s (pic. 1), the the 1), (pic. s ARSENAL / CATALOGUE
COMPARING THE POWER PARAMETERS OF BOILERS FROM DIFFERENT MANUFACTURES, NOTE THE CONDITIONS THE PARAMETERS SRE MEASURED IN. POWER OF THE INDIRECT WATER HEATER VARIES DEPENDING ON THE COOLANT TEMPERATURE, WATER TEMPERATURE IN THE TANK AND THE COOLANT FLOW SPEED. FLOW RATE MUST NOT EXCEED 1,5 M / SEC. MOREOVER, PRODUCTIVITY DEPENDS ON THE WATER CONSUMPTION RATE FROM THE TANK.
it is the forty-degree water volume, which the device can produce without charging. As part of the development test, The exception to the rule — sometimes a new rule. The the hot water output was measured as follows: hot water at 40 family of VLM water heater has a model where the coil is °C and with flow of 12 l/min. is drained from the tank as long made of not comb copper but of comb stainless steel — as the temperature parameters are met. Measurements were VLM KS STAR. How so? Contradiction? Exception? No, made with the water temperature in the tank of 65 and 80 °C. this is perceived need. This heater model is designed to If the tank has not its own mixer, the output is calculated be used with a heat pump, i.e. with a low temperature by the following formula (V40) in accordance with EU rules heat source. Maximum temperature of the coolant in the with order C207. heat pump heating system is not more than 65 °C, i.e. delta of the coolant temperature and water temperature in the tank is small. To make the heat transfer effective, the flow channel should be bigger, and such material as steel can provide it. In the steel coil walls are thinner than in copper coils, so, the cross section and the flow T = temperature at the top of the tank (°C) by the temperature at the top of the set volume are greater, and a comb of coil is substantially tank (°C) by the heating end. Measured inside the tank or from the outer surface; longer. But the coil for solar panels connection (VLM KS Θ = Average temperature (°C) of incoming water (cold water) during output. c Star additional option) — of copper again. Θ»p = The average temperature (°C) of water, exceeding the value of 40 °C during output.
Θp = normalized parameter of the average water temperature (°C), exceeding the value of 40 °C during output.
Storage or instantaneous? V40exp = Volume of produced water in liters, exceeding 40 °C. Another feature of indirect water heater is that it combines V40 = Volume of mixed water in liters, exceeding 40 °C. the capacities of storage and instantaneous water heaters. On the one hand, it is, of course, instantaneous water heater, According to the test results output of forty-degree water which has a coil instead of electric element. Like an electric with VLM 220 KS is 335 liters (temperature in the tank is storage water heater, indirect water heater has a large tank for 65 °C) and 433 liters (temperature in the tank is 80 °C). water and its volume is the main criterion for selection: the Since, in contrast to the heating element, the coil has usually larger the need for hot water, the bigger the boiler volume is much higher power, it can work, under certain conditions, like necessary. instantaneous water heater. One of the main characteristics, determining the water VLM 220 KS has excellent conditions for it! The graph in heating possibilities of the indirect water heater, is it’s output – pic. 3 will illustrate it.
Pic. 3. VLM 220 KS, water heater test. Production of domestic hot water (> 40 °C), charge by the coolant with the temperature of 80 °C begins when the domestic water temperature at the bottom sensor falls below 70 °C Temperature (ºC), water ow rate (l / min.), charging power min.), charging / (ºC), (l rate ow water Temperature
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After full tank charging (water heating up to 80 °C), the hot water water at a temperature of 43 °C mean? These are two simultaneously flow starts at the rate of 12 liters per minute. Simultaneously with the operating showers. That is, the water heater VLM 220 KS can provide flow of hot water, cold water runs and the temperature in the tank water heating in instantaneous mode in two simultaneously operating is reduced. When the temperature falls of up to 70 °C, the charging points of water supply with the consumption at each one, comparing starts. At 43 °C the temperature is stabilized in the tank. Moreover, the to a standard shower consumption. An instantaneous heating mode temperature in the tank continues to stay at this level even with the means that with a given level of consumption the moment, when the flow increasing up to 16 liters per minute. And what does 16 l /min. of hot water is over, will never come.
THREE OF SIX CHECKED WATER HEATERS WERE UNABLE TO OPERATE IN THE INSTANTANEOUS MODE.
How to save heat cell polyurethane foam as insulation. As it is known, the air is a good Saving heat is a very important ability for boilers. If water supply insulator. In the high-quality insulation air (gas) does not circulate is not permanent (and it most often happens), when a good owner and is not changed. The insulation of polyurethane consists of gastight heats water at the night rate, and uses it in the afternoon, as well as in closed bubbles where special gas is stored in an enclosed space. many other cases, it is necessary to maintain the heated water during pic. 4 shows the characteristics of different thermal insulating the maximum possible time. materials — the polyurethane with closed cells has the best (lowest) The water heaters, manufactured at Kaukora plant, have closed- thermal conductivity.
Pic. 4. Heat conductivity of thermal insulating materials
Closed-cell polyurethane Mineral cotton EPS foam (foamed polystyrene)
Pic. 5. VLM 220 KS, water heater test. Measurement of heat loss in standby mode (the range of domestic hot water temperatures 55 – 65 °C). Result — 67 W Temperature (ºC) Temperature
Time from the test beginning (hour)
A graph in pic. 5 shows how insulation influences the operation of the water heater. It can be seen that in the absence of water flow in the tank and water charging, it cools the entire 10 °C (from 65 to 55 °C) for 43 hours, the equivalent to the energy loss will be 67 W / h.
32 «EVAN-NEWS» — JULY 2016 ARSENAL / CATALOGUE
Significant details Models of VLM KS water heaters with EM index are equipped with complete valve group and electric element, VLM KS STAR models have similar additional equipment, and in the basic models of VLM KS such equipment can be installed on request. The valve group includes a return (shut-off) valve, safety valve for 10 bar and thermal mixing valve. The return valve prevents back flow, safety — protects against overpressure, mixing — provides a mix with cold water to get the water of desired temperature at the outlet. Furthermore, by using the valve group DHW recirculation circuit can be arranged. Heating elements, which VLM water heaters are equipped with, are made of a special chrome-nickel stainless steel containing molybdenum, copper and titanium (Incoloy alloy 825). This alloy has high resistance to all kinds of corrosion, excellent mechanical strength over a wide temperature range. The standardized flange mounting is used to set the heating element. Power range of heating elements — 2; 3; 4,5; 6 and 7,5 kW. At the same time, any number of incoloy heating elements can be installed by the order.
LUX plus VIP — also a class! boiler closes the three-way valve block and begins to work on the The electric boiler EVAN EXPERT of a «LUX» class, released DHW priority, that means, to heat the water to a predetermined on the market in 2016, has many features, one of which — the temperature. management over indirect water heaters. VLM KS — the water When switching to the DHW operating mode, EXPERT heater of a VIP class — the most suitable as the object for control. automatically switches the maximum number of power stages (if The boiler is provided with connection block of three-way the user has installed power limit — the maximum permissible valve for DHW, and with connection block for indirect water number of stages), and sets the maximum coolant temperature heater thermostat. The thermostat sets the desired water (85 °C). After heating the water, the boiler will automatically temperature in the water tank. If the set temperature drops return to the operating mode in which it worked before switching below, the thermostat provides a signal to the boiler block, the to the DHW circuit.
Electric boiler EVAN EXPERT
Ferritic steel, comb copper, as well as a number of technical nuances that we have tried to explain in the article — all this is translated into the consumer's language as an efficient, reliable and durable product with an average service life of 15 – 20 years and minimum cost for operation and maintenance.
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Millennium is here
Business analysts say that soon the classic marketing won't have enough time to respond to changes in society. The benchmark can be put on core values of generations, which the theory of generations helps to understand.
…XYZ … In the light of the theory of generations, notorious conflict between American scientists Neil Howe and William Strauss created the fathers and children is based not only on the age difference, but on theory of generations in 1991. This theory was adopted to Russia the difference in basic values of generations that are being formed till in 2003 –2004 by a team led by Eugenia Shamis — Rugenerations the age of ten years under the influence of the current political and project coordinator. According to this theory representatives of the economic situation. following generation now live in Russia: Our customers are people of different ages and generations, but if • generation GI (1900 –1923 year of birth); we focus on the statistics of the results of surveys in retail shops and on • «silent» generation (1923 –1943 year of birth); the web site, their average age is 30 –35 years. This is generation X, but • generation of «baby-boomers» (1943 –1963 year of birth); also a little of generation Y, or rather the so-called «echo generation» • generation X (1963 –1984 year of birth); or «border liners». It is necessary to understand that a clear distinction • generation Y or Millennium (1984 –2000 year of birth); is not possible, people, born at the junction of generations (plus or • generation Z (since 2000 year of birth). minus three years), have features of both generations.
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1943 – 1963 1963 – 1984 1984 – 2000 C 2000
FORMING EVENTS ?
The Cold War, the conquest of The Cold war, the reformation The USSR breakup, terrorist The world crisis, future space, the sense of belonging to period, drugs, the war in actions, new technologies events which will occur the superpower, social guarantees Afghanistan, the divorces boom
VALUES
Priority of personal growth, Technical competence, Optimism, the desire to get In the formation process team spirit and team individualism, the desire to everything at once, freedom, cohesion, the importance learn throughout life, informal naivety, unwillingness to grow up of the young generation views, hope for oneself, freedom and independence
Made in USSR economic and political model of the country's development. So, the generation X is the latest generation, born in the The rapid development of the Internet, mobile USSR, whose childhood and youth fell to the reformation communications, digital technologies were going in their full period. This generation «got» most of everything: everything view. Having gone through so many changes, the «Y's» don't was changing rapidly, the familiar world was collapsing. believe in long-term prospects and don't build distant plans. W. Joyce said about such people — born twice, those who had With non-stop access to the information on the web and to socialize again, to absorb new worldview. This generation actively using social media, they don't trust direct advertising. is also called the lost one, because it was left to itself in the They can check out and check online any information about choice of life style. It is said about the «X's» — the children the quality of the products and reviews about them. «with a key around the neck»: while their parents worked For previous generations the famous brand of the company, hard from start to finish, they learned to do their homework, known since childhood, was remembered for a lifetime and to warm up and cook dinner, to plan their leisure. Here became a symbol of reliability and quality. Millennium people comes early independence of the people of this generation, are much more cynical to brands, they are not interested in the hope for their own strength, individualism. In contrast their ancient history, they assess only what they can get here to the predecessors, the «X's» prefer individual sports, praise and now. In addition, they do not renounce the authority, highly their time, and therefore, they are active users of and they don't need the car like «a rich neighbor» has. semi-finished products and fast food. Yes, they have different values, but moreover, the «Y's» radically differently correlate with the digital reality. In Others or digital breakup 2001 American author and expert on modern educational Of course, the «X's» were different from their systems Marc Prensky in his work «On the Horizon» proposed predecessors — the «baby boomers». However, the first a new division of the world into Digital Natives and Digital generation which significantly altered traditional marketing Immigrants. Few people understood him that time. It is only approaches, was the generation Y. now becoming clear that Prensky meant — multimedia can The generation Y, or, as it is also called, the Millennium be acquired or inborn. generation, was witness of the USSR breakup, of changing Of course, to be objective, the digital natives include only
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generation Z — they were born with the fathers' iPhones, (hold leadership positions, own the business), and the surf the web in search of cartoons before beginning to purchaser's place is more millennium people use the Internet, speak. The generation Y can be considered as immigrants, updating the action of stocks and discounts, or looking for but their immigration has occurred at an early age, so they more information on the product of interest. If access to the are completely assimilated into the new digital environment. additional information is not available in the Internet, such While the «X's» had a normal Soviet or post-Soviet childhood consumers will more likely choose another store. with a yard and TV, the language of the new digital world has been taught in a very conscious age. And they have Generation Y — Web generation assimilated differently — from «good» to «not good». Here Actually, one of the names of this generation — network Prensky's association of immigration is very appropriate generation. They are active fans of online shopping. And even and accurate. Those who have in conscious age decided on when they shop in-store, millennium people use the Internet, a radical change of residence, adapt to the new reality in the updating the action of stocks and discounts, or looking for best or the worst degree. Someone succeeds and even climbs more information on the product of interest. If access to the the local hierarchy, but someone isn't going to do that, living additional information is not available in the Internet, such in their own enclave. But without the Russian salad and the consumers will more likely choose another store. «Irony of Fate» for any of those who moved, New Year is not a holiday! One can learn a foreign language perfectly, but it Generation Y appreciates time and speed will never become a native language. That's why generations They have grown up with smartphones in the hands and of Digital Natives and Digital Immigrants will never speak access to answers in real time. Studies have shown that «71 % the same language. of online shoppers say that the most important thing that can *Any classification has its own «but». When we talk about make the brand — is to appreciate the client's time». Other the division of generations on the basis of the relationship words, the generation Y will be pleased if answers to their with the digital environment, we can't forget about the requests are as fast as possible, or they will go to others. existence of the digital inequality. In Russia, it is shown with the contrast between center and periphery. Generation Y doesn't believe in advertising and values honesty It is believed that it is necessary to «implant» brand to the buyers since childhood, imposing advertisements. But to obtain loyalty of millennium people, this approach does not work.
The Y's have sufficient information about the goods, qualities, they don't trust advertising, but they are guided by the assessment of real users. The Y buyer doesn't need general information, he needs answers to highly specialized concrete questions.
But the generation Y believes in stories that brands tell about themselves. 62 % of people agree that the content of the company, which they see on websites, in social networks and news, makes them feel more loyal to the brand. They also note that they will more likely buy a product if the brand's content is not advertising, but authentic and faithful.
Jeff Fromm, the author of the book «Marketing for millennium people» says: «Honesty should be present in everything the company does. Millennium people, generally speaking, are looking for a partnership with the brand, including the exchange of ideas and dialogue».
Millennium people are looking for emotions Pottie with iPad — a symbol of the generation Z and Buyers of the XXI century are spoiled with a variety of online the final point in the division of the world in the Digital stores and discounters, they grew up in an era of abundance Natives and Digital Immigrants. Natives are growing in and commodity overproduction. And it changes the paradigm this world, learning the digital reality in the truest sense of consumption. The Millennium people have no value «to of the words «since pottie». have» that was inherent in previous generations that grew in an era of deficit. Experts point out that the balance has shifted in the direction of non-permanent and non-material spheres — Chef, all is lost, all is lost! interests and emotional impressions. Often it is the emotional So what does business do with all this? To change, or face of the brand that is a decisive argument for today's buyer. rather to expand a strategy! Here there is a clear conflict — And in the foreground in sellers' communications with the currently mainly representatives of the generation X reigns millennium buyers comes an emotional art of sales.
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WHERE DO “BORDER LINERS” LOOK OUT? During the seminar for responsible managers, we interviewed 30 representatives of our partners from different country regions. The average age of survey participants — 31 years, «X / Y-border liners». That's what they think of the virtual life development at the market of heating equipment. 70%
Action plan We work at the engineering market, and it is, with no doubt, quite conservative. But to change the course of time and generations is not possible. The «Y»s» are standing on the verge, followed by «Z's» — generations, who grew up in the digital environment. And if it isn't already taken into account, you can be easily left out of all-consuming virtual reality. Therefore, even if it seems non-demanded, not typical for our market, not working in the engineering specifics (many «X's» and many more «baby boomers» believe it), listen to the experts — change the strategy! And what does «EVAN» do? Of course, we are mastering the Internet. Our distribution organization does not allow to open an online store, not to take the bread out of the partner's mouth, but the company's Is your Internet store web site is implemented in catalogue format and integration integrated with the web-site with partners' online stores allows by one-click to jump to the www.evan.ru? page of the selected product in a partner store and to make a purchase. Since the beginning of 2016 we have an online assistant at our site, which connect six professionals of the sales department. This program allows not only to answer questions online, but also to collect data about visitors, to establish relationships, to analyze the strong and weak points of the operators. By choosing such system to be installed on the site, be attentive: an online consultant should help, not annoy. Real consultants, who are hidden from the eyes of the buyer, should have clear rules of interaction with the customer — the quick reaction is the most important factor, qualification responses are not less important either.
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Another step that «EVAN» made — a step in the social networks. Since March, the company's page is launched in «Facebook», since May — in «VKontakte». Does it give sales? The answer is — probably not, or rather, it doesn't give direct DOES MY KITTY sales. Anyway, right now. But it's a great way not only to inform FEEL COLD? about the brand, but also to create an emotional background and to form a long term relationship.
Native ad — the way to the Millennium people hearts — how is it? Maybe, like this?
What else? One of the most popular digital formats of the recent years has been and remains the video content. The audience of YouTube is steadily growing. Why to study the device passport, if it is possible to watch how it works? We have no choice — we started shooting of «shorts» on the products. If it is so convenient to the customer, then let it be.
RUSSIANS ARE AMONG THE MOST ACTIVE USERS OF THE SOCIAL NETWORKS. NINE OF TEN INTERNET USERS LEAD AN «ACTIVE SOCIAL LIFE ONLINE», SPENDING IN SOCIAL NETWORKS ABOUT 143 MINUTES A DAY.
Our advertising is also shifted to the Internet. As soon as we have learnt the Direct ad as it is losing relevance. Things change so quickly in this multimedia world! In general, direct advertising is not a trend. Remember, the «Y's» don't believe in advertising. Offer them native ad. If the usual «classical» advertising is striking — buy, subscribe, order, a native advertising looks like relevant The generation Y lives with a smartphone in hands. This content what people are looking for in the Internet: useful means that the next step of our development is predetermined: information, entertainment and other data. According to the as soon as the visiting statistics will begin to shift toward research conducted by Sharethrough and IPG Media, in 25 % mobile devices, we will think about developing a mobile more customers pay attention to the native advertising than to version of the web-site. Perhaps, «EVAN-news» will be also traditional banners. And this applies not only to the current mobile in the future. generation. Experts say that about 5 thousand ads are put on We think a lot of interesting is waiting us in the future. each person during an average day. So, there is quite a natural The period of changes is coming. We are ready for it. Stay rejection of direct advertising. with us and every changes will be for the better!
38 «EVAN-NEWS» — JULY 2016 CHECK YOURSELF
IT IS SO DESIRABLY TO SWIM IN SUMMER… HOWEVER, EVEN CLEAN WATER IS NOT ALWAYS SAFE. IF YOU CONNECT ALL DOTS ONE BY ONE, YOU’LL GET A PICTURE OF ONE OF VERY USEFUL FRESHWATER INHABITANTS. TO SEE IT IN THE WATER MEANS TO GET A GUARANTEE THAT THE WATER IS CLEAN AND SUITABLE FOR SWIMMING. HEATING OF ANY CONFIGURATION
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