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Dfad58ada96b.Pdf CONTENTS BIOS 2 DUJOUR DEFINED 3 MISSION EDITORIAL APPROACH 4 CURATED CONTENT DEMOS & SPENDING 5 QUALIFIED CONSUMERS DISTRIBUTION STRATEGY 6 TOP MARKETS & FEEDER MARKETS DYNAMIC & ENGAGING PLATFORMS 7 & 8 STRATEGIC ALLIANCE 9 GILT AMPLIFICATION STRATEGIC PARTNERSHIP OPPORTUNITIES 10 REACH YOUR BEST CUSTOMERS RATES & DEADLINES 11 AD SPECS 12 AWARDS & ACCOLADES 13 PRESS 14 1 // CONTENTS // JASON BINN, FOUNDER In 2012, Binn founded DuJour Media. The quarterly print publication and digital BIOS 2 magazine targets wealthy readers living in the nation's most affluent markets. He is considered one of the most creative and inspired entrepreneurs to strategically target DUJOUR DEFINED 3 the luxury market for over 25 years. A long time leader in the custom publishing industry, he has developed publications for Art Basel Miami, Wynn properties and MISSION Taubman's Short Hills Mall. EDITORIAL APPROACH 4 CURATED CONTENT He has been credited with breaking a number of major stories, including an exclusive interview with Dennis Rodman on his visit to North Korea as a guest of Kim Jong-un, DEMOS & SPENDING 5 and Donald Sterling after his racist rant where he admitted he should have paid off QUALIFIED CONSUMERS his ex-girlfriend. DISTRIBUTION STRATEGY 6 Since 2008 he has distributed his photographs of parties and social events through TOP MARKETS & FEEDER MARKETS the service WireImage. All proceeds of his BinnShot partnership benefit Best Buddies International, a non-profit for which Binn serves as a board member. DYNAMIC & ENGAGING PLATFORMS 7 & 8 Binn founded Ocean Drive magazine, a luxury publication focusing on Miami, in 1993. In 1998, he founded Niche Media, a STRATEGIC ALLIANCE 9 publisher of numerous regional luxury magazines such as Hamptons Magazine, Aspen Peak, Boston Common, Capitol File, GILT AMPLIFICATION Gotham, Los Angeles Confidential and Michigan Avenue. Niche was acquired by Greenspun Media Group in 2007. STRATEGIC PARTNERSHIP OPPORTUNITIES 10 REACH YOUR BEST CUSTOMERS RATES & DEADLINES 11 2005 Binn was profiled in Forbes magazine's "Forbes 400" and was awarded Ernst & AD SPECS 12 Young's "Entrepreneur of the Year" AWARDS & ACCOLADES 13 PRESS 14 2007 he was inducted into the American Advertising Federation's “Advertising Hall of Achievement” 2008 Binn was featured in Crain’s “40 Under 40” list of successful entrepreneurs JONATHAN GRELLER, BOARD MEMBER Jonathan Greller has been President of HBC Off-Price at Hudson's Bay Company since January 2014. Mr. Greller has been Chief Operating Officer of The Doneger Group since July 2012. Mr. Greller served as the President of Outlets at Hudson's Bay Company from January 2014 to January 5, 2016. He served as senior vice president at Lord & Taylor/Hudson's Bay. He also serves on the retail advisory board at Syracuse University. Mr. Greller began his career with Lord & Taylor in 1993 and worked in many executive merchandising roles before rising to Group SVP for HBC and Lord & Taylor. He holds a B.S. in Retailing from Syracuse University. // BIOS // 2 DuJour DEFINED CURATED CONTENT INNOVATIVE STRATEGIC FUELING MAINSTREAM MEDIA › The most efficient way to reach a › Real-time collaboration with › Unique access and relationships expose highly curated affluent audience a sophisticated data mining exclusive stories garnering media attention with spending power company that allows us to › effectively engage with A top caliber team of industry › Smart and entertaining content consumers across platforms experts that consistently deliver built around the passion points content that resonates with the of our audience › Partnership with GILT, a pioneer luxury audience in the e-commerce space that understands consumer behavior Mission DuJour Guided by Editor-in-Chief Fiona Murray, DuJour focuses on the passions of our audience and boasts an expert team of prestigious writers, amazing stylists and legendary photographers that deliver a truly unique lifestyle guide. " Luxury isn't about being predictable. Luxury has a big personality, as well as a sense of humor and curiosity—and so does DuJour. In fact, the name represents the expectation that every day we will offer consumers topical, newsworthy content that will fuel conversations in print and online." 3 // MISSION // DuJour DEFINED CURATED CONTENT Filled with a rich and diverse mix of content, DuJour is written for the luxury consumer to align with their passions. The carefully vetted editorial always resonates with our audience because it is a direct reflection of their interests and spending patterns. Our 360° approach enables us to bring the content to life across multiple platforms in a way that leverages each format. DuJour’s EDITORIAL MIX STYLE PLAY LIFE › Women’s Fashion › Cars › Home Design › Men’s Fashion › Gear & Gadgets › Restaurants & Chefs › Jewelry & Watches › Tech › Travel › Accessories › Toys › Society › Retail CULTURE BODY › Music WORK › Health & Well-being › Film › Business › Beauty & Grooming › Theater › Executive Profiles › Fitness › Books › Philanthropy › Art › Politics › Television CITY GUIDES No other magazine offers such a glocal approach, providing consumers in key and feeder markets valuable insider information on their hometowns and other city destinations where they frequently travel. An unrivaled travelogue and passport to a world of luxury including: › Retail, restaurant, hotel and bar openings › Exclusive parties and cultural events › Interviews with chefs, entrepreneurs, hoteliers, decorators › Designer/brand profiles and new product launches › Neighborhood guides // CURATED CONTENT // 4 QUALIFIED CONSUMERS Beyond typical wealth indicators used by many luxury outlets, DuJour connects with consumers who demonstrate an inordinate amount of discretionary spending across categories. DUJOUR'S COMBINED AUDIENCE SPENDS $7 BILLION ANNUALLY DONATIONS APPAREL/ACCESSORIES TRAVEL $1.4B $1.1B $1.8B ENTERTAINMENT FURNISHINGS BEAUTY $381MM $1B $332MM DUJOUR PROFILE MALE/FEMALE AVERAGE NET WORTH MARRIED 46%/54% $4.9 MILLION 57% AVERAGE AGE EST. HOME VALUE COLLEGE 41 $1 MILLION GRADUATE+ 68% AVERAGE HHI $210,000 Source: Wealth Window Proprietary Data Solutions 5 // QUALIFIED CONSUMERS // DISTRIBUTION STRATEGY Beyond typical wealth indicators used by many luxury outlets, DuJour connects with consumers DuJour concentrates on the nation’s most affluent markets—the urbane cities, who demonstrate an inordinate amount of discretionary spending across categories. resort communities and iconic playgrounds where our target consumer lives, works and plays. Uniquely, DuJour has a physical and digital address for everyone in our database of 100,000, truly delivering a multi-platform experience for the advertiser. PRINT DISTRIBUTION TIERED BY REGION, DELIVERED DIRECTLY TO CONSUMER HOMES PLUS NEWSSTAND COPIES IN DUJOUR’S PRIMARY MARKETS UP TO 12K* STRATEGIC 15K* DISTRIBUTION PER MARKET 3-20K* Based on Market Needs PRIMARY SECONDARY SEASONAL › NEW YORK CITY/ › DALLAS/HOUSTON › HAMPTONS TRI-STATE › WASHINGTON, D.C. SUMMER & FALL › LOS ANGELES/ ORANGE COUNTY › SAN FRANCISCO › A SPEN SUMMER & WINTER › SOUTH FLORIDA › LAS VEGAS › CHICAGO SPRING, WINTER & FALL *Distribution can vary based on timing and market needs. 3M+ DIGITAL DISTRIBUTION TO THE NATION’S MOST PROLIFIC ONLINE CONSUMERS In addition to our targeted audience of 100,000 affluent customers, 3M+ BPA audited top-spending GILT members—those that are predisposed to buying luxury online—receive a dedicated e-mail with direct links to DuJour’s editorial content every month. CERTIFIED // DISTRIBUTION STRATEGY // 6 DYNAMIC & ENGAGING PLATFORMS Let the power of DuJour work for you with an integrated approach for your brand objectives DUJOUR.COM PRINT TABLET APP EVENTS 7 // DYNAMIC & ENGAGING PLATFORMS // DYNAMIC & ENGAGING PLATFORMS Let the power of DuJour work for you with an integrated approach for your brand objectives SOCIAL POSTS EMAIL INFLUENCING millions OF LUXURY CONSUMERS CERTIFIED PR GILT // DYNAMIC & ENGAGING PLATFORMS // 8 STRATEGIC ALLIANCE DuJour’s alliance with GILT provides exclusive access to over 9 million GILT members, representing the nation’s most prolific consumers with a combined off-line and online purchasing power in excess of $24 billion. But more importantly, it provides valuable insight into consumer behavior and online shopping patterns. RecoRd: hits 3.2 Million BPA Audited circulAtion Per month. [ BPA Worldwide, representing the largest membership of any media-auditing organization in the world, spanning more than 30 countries.] GILT PROFILE STUARt Elliott’S in advERTISING CAMPAIGN SPOTLIGHT Two Luxury Names Expand Their Marketing Collaboration and the Hamptons. Mr. Binn said 90 percent of the magazine’s By JANE L. LEVERE advertising revenue was from national advertisers, while 10 percent was from local advertisers. DuJour, the quarterly luxury lifestyle magazine, and the Gilt Groupe, the digital retailer, are collaborating on new cross-promotions and Starting this fall, when Gilt sends its members an email confirmation of other initiatives, all aimed at making them both more attractive to an order, the company will refer them to suggested content on DuJour’s high-end brands. website and provide an opportunity to sign up for DuJour’s newsletter. Jason Binn, a founder of luxury magazines like Hamptons, Ocean Drive In addition, starting this summer, the cities section of DuJour’s website MALE/FEMALE and Gotham, began publishing DuJour in fall 2012, working with Gilt will contain content every two weeks related to a Gilt City sale. Gilt and James Cohen, chief executive
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