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Fears of Lawsuits Hold Back Sandy Help a Humbling for Brand King Cole IF THE GLASS SHOE FITS ... SELL IT Broadway Cinderella makes marketing magic CRAIN’S® PAGE 3 NEW YORK BUSINESS VOL. XXIX, NO. 8 WWW.CRAINSNEWYORK.COM FEBRUARY 25-MARCH 3, 2013 PRICE: $3.00 REBUILDING NY Fears of lawsuits hold back Sandy help Architects say state’s tough tort laws are barrier to free advice after a disaster hits BY MATT CHABAN On Nov.2,three days after Superstorm Sandy hit New York City, the local chapter of the American Institute of Architects dispatched FOURTH-GEN an urgent email to FAMILY members under the COMPANY subject line “Architects FINDS POST- and engineers needed STORM BIZ. for post-hurricane SMALL building evaluations.” BUSINESS. Overnight, hun- PAGE 25 dreds of architects stepped forward, all prepared to apply their expertise to the task of assessing storm-damaged properties. Yet in the end, few of them ever went anywhere near the tens of thou- See SAMARITANS on Page 28 As NYC grows into a mecca for film and TV, local studio bosses increasingly call the shots A humbling BY ANNIE KARNI for brand In early February, Girls producer Ilene Landress reclaimed her old office space, having re- turned to Silvercup Studios in Queens, where the HBO series shot its debut season before moving to Steiner Studios in Brooklyn. king Cole The show is back in Long Island City for its third run, rebuilding its sets on two stages recently vacated by Gossip Girl. The back-and-forth between New York City studios was costly for the production, and it wasn’t the way Ms. Landress would have planned it. But Once hot, suddenly Steiner Studios had already rented the 22,000-square-foot stage and accompanying office not, Iconix sees its space to The Carrie Diaries, an hourlong show on the CW. Girls, created by Lena Dunham, may be a pop-culture hit, but in the eyes of big studio growth streak end bosses it’s little more than a B-lister.“We’re a wandering little tribe,” Ms. Landress said.“It’s See INSIDE on Page 28 BY ADRIANNE PASQUARELLI Inside the actors’ studios musical chairs, but a blood sport.” Brand-licensing king Neil Cole buck ennis snapped up another name for his em- pire last week, doling out $72 million for English denim label Lee Cooper. REPORT DIGITAL NY But the chief executive of Iconix At NYU, a big bet on big data. Plus: How Group Inc., which owns trademarks to such labels as Badgley Mischka and to end the tech talent crunch P. 15 London Fog, may need to hasten— ELECTRONIC EDITION competitors, though small now, are THE LIST Venture-capital firms P. 17 gaining ground. NEWSPAPER See BRAND on Page 27 EDITOR’S NOTE The full Greg FYICRAINSNEWYORK.COM Longtime fans of Crain’s New York Business columnist and blogger Greg David know he does not Schumer to local officials: suffer fools, especially when that Enlist the Army Corps fool is a politician. Woe to the natterer of nonsense who won’t en. Charles Schumer (right) issued a stern answer a question posed by Greg warning to state and local officials trying to during a Crain’s editorial board come up with ways to protect their shores from Glenn Coleman meeting or a Crain’s Breakfast S the next Superstorm Sandy: Pool your efforts and Forum: You should prepare to be turn them over to the U.S. Army Corps of Engineers. gutted like a fish. Newsroom veterans tell me of one “We can’t have a New Jersey study, a New York newscom especially memorable editorial board gathering a study and a New York City study,” Mr. Schumer said last Wednesday after delivering a speech to few years before I joined the staff. Greg so brutally the Association for a Better New York. “The Army Corps is the logical place to do it.” deconstructed the alleged thinking of a now-major Gov. Andrew Cuomo and Mayor Michael Bloomberg are conducting parallel studies on the political figure in New York that the visitor sat at the effects of Sandy, with the goal of producing recommendations to better protect the region. But table shaking after Greg left the room. So guess who Mr. Schumer, while characterizing those efforts as “excellent starting points,” urged both men as I asked to serve as my moderator for our March 6 well as Gov. Chris Christie, to funnel their efforts to the corps. Some waterfront advocates have debate featuring the Republican candidates for complained about a lack of coordination between the city and state administrations. mayor? Only the most knowledgeable local business Mr. Schumer emphasized a need to better safeguard New York’s economy from the effects of journalist in town. Greg’s mission a week from extreme weather. He expressed skepticism about Mr. Cuomo’s plan to buy out homeowners in Wednesday at the Roosevelt Hotel will be to cut through any canned talking points and get real vulnerable, flood-prone communities. And he hinted that the $60 billion approved by Congress answers to the tough questions our business-minded is just the first of many appropriations needed to ensure the region’s long-term protection. readers would pose to any serious mayoral wannabe. “We cannot wait,” said Mr. Schumer. —andrew j. hawkins “I am always polite at the forums,” Greg reminded me last week. “Just insistent!”That’s one word for it. GRAY LADY TO SELL GLOBE. The New Living Omnimedia Inc. of breaching York Times Co.is trying to unload the its contract because its housewares for HOORAY! So study up on the issues, media executive Tom Boston Globe and other New England Penney, sold out of a Martha-brand- NEW YORK CITY school-bus drivers Allon, former Bronx Borough President Adolfo Media Group assets a year after its ed store within the retailer, have de- returned to work Feb. 20 after a Carrión Jr., supermarket billionaire John Catsimatidis, first attempt.The company has hired signs similar to what it exclusively car- month-long strike, the first since 1979. former Metropolitan Transportation Authority chief Evercore Partners to advise it on the ries. Penney argues that the Macy’s sale of the division,which includes the contract doesn’t prohibit Martha Joseph Lhota and Doe Fund founder George Globe.Six years ago,Jack Welch,Gen- from sharing designs with others. ... McDonald, for the first Republican debate of the eral Electric’s former chairman,along HOMES RESERVED FOR SANDY VIC- 2013 race for City Hall.Trust me, you don’t want to with other potential investors, valued TIMS. Brand-new apartments are be a fish out of water when Greg’s running the show. that paper as high as $600 million,but awaiting Superstorm Sandy victims the Times Co., which bought the courtesy of a city housing agency. Up Globe for $1.1 billion in 1993, reject- to 25% of units in new developments OY VEY! ed the offer.If sold,the only other pa- subsidized or financed by the city per the company would own, besides have been set aside for those who lost CBS ANCHORMAN THIS WEEK IN CRAIN’S Rob Morrison, who its flagship, would be the Internation- their homes. Those Sandy victims resigned from his job al Herald Tribune. ... CUOMO TO would still have to meet income re- after he was IN THE BOROUGHS-------------------------- 3 GRADE TEACHERS. Gov. Andrew quirements. Ironically, a 195-unit arrested for allegedly choking his IN THE MARKETS----------------------------------4 Cuomo is readying a project located in one wife, was spotted state takeover of the of the hardest hit ar- drowning his sorrows THE INSIDER ----------------------------------------------- ‘There is a 6 city’s teacher evalua- eas, Brooklyn’s at a Connecticut bar. OPINION --------------------------------------------------------12 tion system. If the silent majority Coney Island, will be city and the teachers’ the first to offer pref- ALAIR TOWNSEND -------------------------13 union can’t agree by here’ erential treatment to TO METROCARDS. Subway riders now GREG DAVID--------------------------------------------13 June 1, the state edu- —Adolfo Carrión Jr., former victims. ... NY HEARTS can refill their existing unlimited-ride cation commissioner Bronx borough president, TECH. Forget Silicon or pay-per-ride MetroCards any way REPORT: DIGITAL NY -------------------15 will step in as an ar- who was endorsed by the Valley—the Big Ap- they want.The change will save com- Independence Party for THE LIST ---------------------------------------------------------17 biter and impose an ple has so much muters $1, which will be the cost of mayor evaluation system. more to offer. So buying a new card starting March 3. CLASSIFIEDS -----------------------------------------21 Mr. Cuomo doesn’t said Mayor Michael But riders still face a 25-cent fare in- FOR THE RECORD---------------------------24 want the city to miss out on another Bloomberg last week, as he tried to crease per ride and an $8 increase on MACY’S AND PEN- HIP POST REAL ESTATE DEALS-------------------25 round of state aid.... convince tech companies that New 30-day unlimited cards. ... BUSINESS PEOPLE NEY SPAR OVER MARTHA. Retail rivals York is a good place for their busi- OFFICE ATTIRE. Mailmen will soon Young chef John Stevenson SMALL BUSINESS--------------------------25 Macy’s Inc. and J.C. Penney Co. are ness. The industry is now included have their own designer duds. The has whipped up a company to NEW YORK, NEW YORK ----------29 battling in court over Martha Stewart in the “Made in NY” promotional cash-strapped U.S. Postal Service is provide prepped, ready-to- home products.Macy’s,which claims campaign, which originally fea- launching men’s apparel brand Rain, cook meals for busy New SOURCE LUNCH--------------------------------30 to have revived the brand during Ms.
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