IF THE GLASS SHOE FITS ... SELL IT Broadway Cinderella makes marketing magic CRAIN’S® PAGE 3 NEW YORK BUSINESS

VOL. XXIX, NO. 8 WWW.CRAINSNEWYORK.COM FEBRUARY 25-MARCH 3, 2013 PRICE: $3.00 REBUILDING NY Fears of lawsuits hold back Sandy help

Architects say state’s tough tort laws are barrier to free advice after a disaster hits

BY MATT CHABAN

On Nov.2,three days after Superstorm Sandy hit New York City, the local chapter of the American Institute of Architects dispatched FOURTH-GEN an urgent email to FAMILY members under the COMPANY subject line “Architects FINDS POST- and engineers needed STORM BIZ. for post-hurricane SMALL building evaluations.” BUSINESS. Overnight, hun- PAGE 25 dreds of architects stepped forward, all prepared to apply their expertise to the task of assessing storm-damaged properties. Yet in the end, few of them ever went anywhere near the tens of thou- See SAMARITANS on Page 28 As NYC grows into a mecca for film and TV, local studio bosses increasingly call the shots A humbling BY ANNIE KARNI for brand In early February, Girls producer Ilene Landress reclaimed her old office space, having re- turned to Silvercup Studios in Queens, where the HBO series shot its debut season before moving to Steiner Studios in Brooklyn. king Cole The show is back in Long Island City for its third run, rebuilding its sets on two stages recently vacated by Gossip Girl. The back-and-forth between New York City studios was costly for the production, and it wasn’t the way Ms. Landress would have planned it. But Once hot, suddenly Steiner Studios had already rented the 22,000-square-foot stage and accompanying office not, Iconix sees its space to The Carrie Diaries, an hourlong show on the CW. Girls, created by Lena Dunham, may be a pop-culture hit, but in the eyes of big studio growth streak end bosses it’s little more than a B-lister.“We’re a wandering little tribe,” Ms. Landress said.“It’s See INSIDE on Page 28 BY ADRIANNE PASQUARELLI

Inside the actors’ studios musical chairs, but a blood sport.”

Brand-licensing king Neil Cole

buck ennis snapped up another name for his em- pire last week, doling out $72 million for English denim label Lee Cooper. REPORT DIGITAL NY But the chief executive of Iconix At NYU, a big bet on big data. Plus: How Group Inc., which owns trademarks to such labels as Badgley Mischka and to end the tech talent crunch P. 15 London Fog, may need to hasten— ELECTRONIC EDITION competitors, though small now, are THE LIST Venture-capital firms P. 17 gaining ground. NEWSPAPER See BRAND on Page 27 EDITOR’S NOTE

The full Greg FYICRAINSNEWYORK.COM Longtime fans of Crain’s New York Business columnist and blogger Greg David know he does not Schumer to local officials: suffer fools, especially when that Enlist the Army Corps fool is a politician. Woe to the natterer of nonsense who won’t en. Charles Schumer (right) issued a stern answer a question posed by Greg warning to state and local officials trying to during a Crain’s editorial board come up with ways to protect their shores from Glenn Coleman meeting or a Crain’s Breakfast S the next Superstorm Sandy: Pool your efforts and Forum: You should prepare to be turn them over to the U.S. Army Corps of Engineers.

gutted like a fish. Newsroom veterans tell me of one “We can’t have a New Jersey study, a New York newscom especially memorable editorial board gathering a study and a New York City study,” Mr. Schumer said last Wednesday after delivering a speech to few years before I joined the staff. Greg so brutally the Association for a Better New York. “The Army Corps is the logical place to do it.” deconstructed the alleged thinking of a now-major Gov. Andrew Cuomo and Mayor Michael Bloomberg are conducting parallel studies on the political figure in New York that the visitor sat at the effects of Sandy, with the goal of producing recommendations to better protect the region. But table shaking after Greg left the room. So guess who Mr. Schumer, while characterizing those efforts as “excellent starting points,” urged both men as I asked to serve as my moderator for our March 6 well as Gov. Chris Christie, to funnel their efforts to the corps. Some waterfront advocates have debate featuring the Republican candidates for complained about a lack of coordination between the city and state administrations. mayor? Only the most knowledgeable local business Mr. Schumer emphasized a need to better safeguard New York’s economy from the effects of journalist in town. Greg’s mission a week from extreme weather. He expressed skepticism about Mr. Cuomo’s plan to buy out homeowners in Wednesday at the Roosevelt Hotel will be to cut through any canned talking points and get real vulnerable, flood-prone communities. And he hinted that the $60 billion approved by Congress answers to the tough questions our business-minded is just the first of many appropriations needed to ensure the region’s long-term protection. readers would pose to any serious mayoral wannabe. “We cannot wait,” said Mr. Schumer. —andrew j. hawkins “I am always polite at the forums,” Greg reminded me last week. “Just insistent!”That’s one word for it. GRAY LADY TO SELL GLOBE. The New Living Omnimedia Inc. of breaching York Times Co.is trying to unload the its contract because its housewares for HOORAY! So study up on the issues, media executive Tom Boston Globe and other New England Penney, sold out of a Martha-brand- NEW YORK CITY school-bus drivers Allon, former Bronx Borough President Adolfo Media Group assets a year after its ed store within the retailer, have de- returned to work Feb. 20 after a Carrión Jr., supermarket billionaire John Catsimatidis, first attempt.The company has hired signs similar to what it exclusively car- month-long strike, the first since 1979. former Metropolitan Transportation Authority chief Evercore Partners to advise it on the ries. Penney argues that the Macy’s sale of the division,which includes the contract doesn’t prohibit Martha Joseph Lhota and Doe Fund founder George Globe.Six years ago,Jack Welch,Gen- from sharing designs with others. ... McDonald, for the first Republican debate of the eral Electric’s former chairman,along HOMES RESERVED FOR SANDY VIC- 2013 race for City Hall.Trust me, you don’t want to with other potential investors, valued TIMS. Brand-new apartments are be a fish out of water when Greg’s running the show. that paper as high as $600 million,but awaiting Superstorm Sandy victims the Times Co., which bought the courtesy of a city housing agency. Up Globe for $1.1 billion in 1993, reject- to 25% of units in new developments OY VEY! ed the offer.If sold,the only other pa- subsidized or financed by the city per the company would own, besides have been set aside for those who lost CBS ANCHORMAN THIS WEEK IN CRAIN’S Rob Morrison, who its flagship, would be the Internation- their homes. Those Sandy victims resigned from his job al Herald Tribune. ... CUOMO TO would still have to meet income re- after he was IN THE BOROUGHS------3 GRADE TEACHERS. Gov. Andrew quirements. Ironically, a 195-unit arrested for allegedly choking his IN THE MARKETS------4 Cuomo is readying a project located in one wife, was spotted state takeover of the of the hardest hit ar- drowning his sorrows THE INSIDER ------‘There is a 6 city’s teacher evalua- eas, Brooklyn’s at a Connecticut bar. OPINION ------12 tion system. If the silent majority Coney Island, will be city and the teachers’ the first to offer pref- ALAIR TOWNSEND ------13 union can’t agree by here’ erential treatment to TO METROCARDS. Subway riders now GREG DAVID------13 June 1, the state edu- —Adolfo Carrión Jr., former victims. ... NY HEARTS can refill their existing unlimited-ride cation commissioner Bronx borough president, TECH. Forget Silicon or pay-per-ride MetroCards any way REPORT: DIGITAL NY ------15 will step in as an ar- who was endorsed by the Valley—the Big Ap- they want.The change will save com- Independence Party for THE LIST ------17 biter and impose an ple has so much muters $1, which will be the cost of mayor evaluation system. more to offer. So buying a new card starting March 3. CLASSIFIEDS ------21 Mr. Cuomo doesn’t said Mayor Michael But riders still face a 25-cent fare in- FOR THE RECORD------24 want the city to miss out on another Bloomberg last week, as he tried to crease per ride and an $8 increase on MACY’S AND PEN- HIP POST REAL ESTATE DEALS------25 round of state aid.... convince tech companies that New 30-day unlimited cards. ... BUSINESS PEOPLE NEY SPAR OVER MARTHA. Retail rivals York is a good place for their busi- OFFICE ATTIRE. Mailmen will soon Young chef John Stevenson SMALL BUSINESS------25 Macy’s Inc. and J.C. Penney Co. are ness. The industry is now included have their own designer duds. The has whipped up a company to NEW YORK, NEW YORK ------29 battling in court over Martha Stewart in the “Made in NY” promotional cash-strapped U.S. Postal Service is provide prepped, ready-to- home products.Macy’s,which claims campaign, which originally fea- launching men’s apparel brand Rain, cook meals for busy New SOURCE LUNCH------30 to have revived the brand during Ms. tured just the film and television in- Heat & Snow.The Wahconah Group Yorkers P. 8 OUT AND ABOUT------31 Stewart’s conviction and incarcera- dustry. WeAreMadeInNY.com was will work with the USPS on the line tion for conspiracy and obstruction of launched to help startups tap into and will set up a garment district CORRECTIONS justice, is accusing Martha Stewart the city’s rich resources. ... HOLD ON showroom. —amanda fung JPMorgan Chase’s risk management chief, Ashley Bacon, is male. His gender was misstated in the Feb. 18 “Chase investors ask: Who’s that?” Flatiron Apps has not yet applied for an e-hail app license. That fact was misstated in the Feb. 18 “E-hail apps stall in taxi pileup.” STORIES TO WATCH THIS WEEK vol. xxix, no. 8, february 25, 2013—Crain’s New York Business (issn 8756-789x) is published weekly, except for double issues the weeks of July Fourth, Labor Day and Christmas, by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at Feb. 27: Giant real Feb. 27: City Feb. 28: March 1: Fairway New York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Crain’s estate investor Council will vote Manhattan CB 2 in Red Hook, New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $99.95 one Vornado Realty on new street holds open forum Brooklyn, reopens year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2013 by Crain Communications Inc. All rights reserved. Trust reports 4Q vendor rules. on development four months after and 2012 earnings. plans for Pier 40. Superstorm Sandy.

2 | Crain’s New York Business | February 25, 2013 Cinderella stages marketing magic

✴ WANT TO DON A TIARA and sip ✴ WOULD-BE Prince Broadway show’s backers are having tea with Cinderella? Princess Charmings can theme parties can be arranged ✴ propose onstage. A a ball with all the cross-promotions ✴ before the show. police officer successfully did so after a recent show, BY THERESA AGOVINO generating numerous news stories. Robyn Goodman was immediately interested ✴ when approached about producing Rodgers + ✴ Hammerstein’s Cinderella on Broadway for the first ✴ time. Just thinking about the story’s ✴ romance and score made her giddy. And then, of course, there were the marketing opportunities. “Cinderella is a beloved brand,” said Ms. Goodman, who won Tony Awards for ✴ THE PALACE HOTEL offers producing Avenue Q and In the Heights.“I weekend Cinderella-themed understood what an advantage that was.” ✴ brunches with a menu that includes “fairy godmother $175-$575 But like good fairy godmothers, she and frittatas” and “Princess A PAIR her partners sprinkled magic on their baby. Bellini martinis.” Guests A line of Cinderella- can upgrade to a ✴ inspired shoes from A Broadway veteran updated the story package with hotel Stuart Weitzman, to carry a more empowering message accommodation co-designer of the and in-room show’s glass for girls. A five-time Tony amenities like slippers winner designed the slipper-shaped (above, not for sale). sumptuous costumes. And chocolates. executives conjured up a marketing campaign with Stuart Weitzman, the New York Palace hotel and Brooks ✴ Brothers, among others. The show even permits Prince Charmings to propose to their beloveds onstage after performances ✴ (there’s been one so far—she said yes—and another is expected next month).The production will also arrange ✴ princess-themed parties. The efforts have generated reams of press in ✴ A “DREAM DATE” sweepstakes sponsored by WNBC-TV features two tickets, a Rent the outlets ranging from The New Yorker to gossipmonger Perez Runway gift card for a designer frock, and

Hilton’s blog. See CINDERELLA on Page 27 car service. Winners announced this week. jenny anderson

IN THE BOROUGHS MANHATTAN RatsSTATS AND THE CITY

PESTILENCE: The city’s rat problem has been exacerbated by West Side’s nightlife turns tame Superstorm Sandy, whose floodwaters sent rodents scurrying inland. Wild days are over as Today, only a handful survive in a ing by catering to the new crowd. neighborhood now best known not In these far tamer days, John 15.2% 1947 new clubs reach out as a vice capital but as the local home Meadow, an executive at club owner INITIAL INSPECTIONS conducted in the FIRST YEAR that construction of Google and soon the Whitney LDV Hospitality, is seeing big busi- Bronx that failed the rat test in 2011, of every new dwelling in the to much-altered ’hood Museum—the ’hood ness not in drawing highest rate in the five boroughs city had to be rat-proof with an elevated park hordes of singing, danc- (and a lot of tourists) The area ing and drinking club- BY DANIEL GEIGER running through it. ‘is totally goers but tapping into the “It’s a totally differ- residents and office work- Three weeks ago, when the once- ent neighborhood now,” different ers who now dominate the $2K famous club Marquee reopened in said Noah Tepperberg, local landscape and are MAXIMUM PENALTY Chelsea after a nearly yearlong hia- one of the founders of now’ for looking for a slightly qui- property owners tus, it drew hordes of spectators Marquee, recalling the eter or earlier night out. for each rodent gawking at celebrities,socialites and area’s heyday about five He is also eager to con- violation three dwarves all dressed as Marie years ago when thou- vince community leaders Antoinette. sands of rowdy patrons that “club”doesn’t mean at 1,713 For a moment, it almost seemed would pour into what became all what it used to, as he did last year FOLLOWERS of as though the wild old days of known at Club Land, the blocks be- when he opened No. 8, a spinoff of the L Train Rat, nightlife on Manhattan’s far West tween West 26th and West 28th Bungalow 8, one of the most popular 124K who has been Side were back, but nothing could streets from 10th to 11th avenues. venues in the Club Land era until its INITIAL PEST-CONTROL INSPECTIONS conducted tweeting while be further from the truth. As office tenants have moved in, closing three years ago. in fiscal 2012, up 8.8% from 2011 aboard the Once, more than a dozen clubs residential buildings have risen, art When the local community subway line since Source: National Conference of State Legislatures, March 2010 with names like Twilo, Crobar and galleries have blossomed and the board discovered that a founder of NYC Department of Health and Mental Hygiene, Twitter Mansion flourished and crime rates High Line has taken off, a select few the original Bungalow 8 was linked istockphoto spiked in the middle of what was club operators have honed their acts, as an adviser to the new venue and ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY otherwise an industrial wasteland. and are surviving and even prosper- See W. SIDE on Page 26

February 25, 2013 | Crain’s New York Business | 3 IN THE Ellis Island regains its status MARKETS as a gateway for millions by Aaron Elstein

Will serve as Lady the Statue of Liberty. ment did not sign off on it when The tent was erected in Decem- park officials first floated the idea. Liberty’s security ber 2001, intended as a temporary “The counterterrorism unit of measure in the aftermath of the the NYPD had concerns about how center; the Battery Sept. 11 terrorist attacks. the new system would work,” said But it has endured, much to the David Luchsinger, superintendent discharging its tent annoyance of tourists and the boat of the Statue of Liberty National operator that takes them to the is- Monument and Ellis Island.“We’ve BY LISA FICKENSCHER land,who have complained for years addressed those concerns.” about long lines that can take an The NYPD did not respond to a The National Park Service in hour or more to get through. request for comment. March is expected to remove an The park service, however, is fi- The security tent has remained eyesore in lower Manhattan—the nally ready to move its security- unused since Sandy floodwaters ru- large security tent in front of Castle screening operation to Ellis Island, ined electrical power sources, walk- Clinton in Battery Park that’s used a plan that was delayed in 2011 be- ways,docks and other infrastructure to screen a daily crush of visitors to cause the New York Police Depart- at Liberty and Ellis islands, closing them to visitors.

Park officials expect to announce istockphoto within the next two weeks a reopen- ing date for both islands,possibly ei- ther around the Memorial or Inde- pendence Day holidays. “We are shooting for a summer A mythical name opening,” said Mr. Luchsinger, though both islands may open with temporary power. and profits, too? Moving the security operation to federally controlled parkland will reduce the time it takes to move vis- ust a $700 million oops? itors onto sightseeing boats. The Chimera Investment Corp. Battery Park tent had just seven That’s the amount of profit screening machines, like the ones admits was mythical during a four-year stretch when the used at airports, and there were two J New York-based company bungled accounting rules. at Liberty State Park in New Jersey, Now time is running out for Chimera.The company has where visitors can also board ferries released no financial results since revealing its woes in late buck ennix to the islands. That was hardly ISLAND CRUISES: The National Park Service will require Statue Cruises to first ferry Liberty enough to easily accommodate the 2011. Its shares will be delisted from the New York Stock Island visitors to Ellis Island, once both reopen. See LADY LIBERTY on Page 27 Exchange unless it produces audited results by March 15. Chimera is not a complete illusion. The mortgage- investment company that reported $600 million in revenue in 2010 buys securities issued by government-controlled

giants like Fannie Mae or by banks are complex and were tweaked in and independent originators.Many 2009, Baruch College accounting are backed by Alt-A mortgages, the professor Douglas Carmichael de- low-documentation loans that scribed the company’s problems as helped stoke the housing bubble, “very basic internal-control failures.” though a person familiar with Launched in 2007, Chimera has Chimera’s operations said the com- close ties to Annaly Capital Manage- pany bought most of those securi- ment, a leading mortgage-invest- ties in 2009,after the housing crash. ment firm. A wholly owned sub- Although its stock trades 80% sidiary of Annaly called FIDAC below its boom-era peak, it still manages Chimera’s investment sports a market value of $3 billion portfolio and collected $39 million and holders such as Wells Fargo, in fees through the nine months end- BlackRock and veteran investor Leon ed Sept. 30, 2011. Chimera’s CFO, Cooperman’s hedge fund. Alexandra Denahan, is the sister of An- “One weird puppy”is how Antho- naly CEO Wellington Denahan. (She ny Catanach, a professor at Villano- was awarded $35 million in compen- va University’s business school, sation in 2011, making her the na- nevertheless characterizes the tion’s second-highest-paid female company. Chimera didn’t return executive, according to Fortune.) calls, and its leading shareholders Even if Chimera preserves its wouldn’t comment. NYSE listing,it faces a highly uncer- The basic problem is that it over- tain future. Federal Reserve policy stated the value and earnings gener- has squeezed its profits by narrowing ated by its $9 billion investment the spread between long- and short- portfolio between 2008 and 2011 term interest rates. Annaly could because it treated risky mortgages as step in and buy its corporate kin, if they were high-quality ones, and much as it did in January when it its former auditors at Deloitte & bought another of its spawn, com- Touche signed off on the numbers. mercial mortgage investor CreXus. Poof went $700 million in earnings But Chimera could face years of once it owned up to the error. litigation anyway. No lawsuits ap- “It raises questions about the ac- pear to have been filed yet, but at- counting staff, the chief financial torneys may jump once Chimera is- officer and the audit quality of De- sues its results or is delisted. loitte,” said Mr. Catanach. Deloitte “We’re representing a bunch of declined to comment. shareholders,” said class-action Although the rules in question lawyer Bill Kyros. Ⅲ

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7"-6& THE Hospitals brace for big cuts INSIDER by Andrew J. Hawkins Sequestration spection workers are also vulnerable. 767,000 by 2021. The breadth of the cuts remains Efforts to train physicians could threatens $2.1 billion uncertain. “It’s not just a matter of also be impeded because sequestra- in federal funding when and how much, but what pro- tion has put at risk $750 million a year grams would be targeted,” a in Medicare support that New York spokesman for the state budget of- teaching hospitals get for graduate BY GALE SCOTT fice said. Though many of the cuts medical education.That would make are fixed, Congress could decide to it harder to fill a gap in primary-care Having endured state Medicaid balance the budget in other ways. doctors and certain specialists. cuts, an economic downturn and As things stand, Medicaid would Superstorm Sandy,New York’s hos- not be affected,just Medicare,where Slash in research dollars pitals are battle-fatigued. But that spending would be reduced by 2%. Research would lose money and hasn’t lessened their alarm over the To avoid raising taxes, however, jobs, too. Mount Sinai, for instance, latest threat: an estimated $2.1 bil- Congress could decide to reduce the gets about $200 million in National lion in lost federal funds over the federal deficit by removing Medic- Institutes of Health funding annual- next 10 years if Congress fails to re- aid’s protected status,along with that ly.The cut would mean an annual loss duce the federal deficit by March 1. of other currently of between $12 million That’s when the mandated cuts safeguarded pro- and $18 million. newscom in U.S.spending on military and do- grams like federally ‘Congress The NIH budget mestic programs will automatically supported children’s faces a 5%, or $1.5 bil- When money and agendas line up take effect. Sequestration could re- health insurance and is serious, lion, cut. The state’s sult in trimming $1 trillion from the food stamps. and they nearly $2 billion in he real estate industry has poured more than federal budget over the next decade. If nothing hap- NIH money in 2012 $800,000 into City Council Speaker Christine According to the New York State pens to change the are playing supported 32,249 jobs. Quinn’s unofficial campaign for mayor, according to Division of the Budget,the state has current plan and the The cuts would cost the T about $5 billion at stake. automatic cuts kick with fire’ state about $100 mil- an analysis by the New York Public Interest Research in, hospitals and lion in the first year, Group.That represents 14% of her total haul, which in Vulnerable programs medical research in putting at risk about January stood at just over $6 million. Hospitals and research institu- New York City would 1,600 jobs. tions are particularly concerned. take a hit. The NIH would In contrast, her rival Bill de Blasio (above) has collected “Congress is serious about these About 31,800 achieve the savings by about $226,000—or 8% of his total—from developers and cuts, and they are playing with fire,” health care and related jobs could be cutting funding of current projects landlords, according to NYPIRG. said Dr. Dennis Charney, dean of lost statewide this year, and nearly by 10% to allow it to continue to the Icahn School of Medicine at 50,000 by 2021, according to the fund new proposals.The agency has The numbers lurk beneath the from construction companies that Mount Sinai. Greater New York Hospital Associ- already endured a decade of budget war of words that broke out focus primarily on residential and The automatic cuts put at risk ation, citing a study by the Ameri- cutting that has reduced spending between Ms. Quinn and Mr. de commercial development, as well federal support for more than 20 ed- can Hospital Association. by 20%.“You still want to award as Blasio, the public advocate, over as a couple of investment firms that ucation programs in New York, The AHA study predicts that many grants as you can because if her proposal to cap property taxes focus on real estate. ranging from Head Start to gradu- 496,000 health care and related jobs you shut the spigot, it hurts for real estate developers who “They’re hoping to gain access ate medical education. Unemploy- will be eliminated across the U.S. in progress,” Mount Sinai’s Dr. Char- create affordable housing. Mr. de and influence,” said NYPIRG’s ment benefits, highway contracts, 2013 if the Medicare cuts go ney said. “This way, pro gress will Blasio called the plan a “giveaway” Gene Russianoff, “and this is a air-traffic controllers and food in- through, a number that could reach just be slower.” Ⅲ to wealthy developers, noting that perfectly legal way to do it.” even the mayor had rejected it. Politicians sometimes play that Some in real estate complained game as well. Last week, Sen. that Mr. de Blasio’s criticism Charles Schumer described how he displayed a lack of understanding helped enlist politically connected about how affordable housing businesspeople to lobby Repub- gets built in New York. Ms. licans in Congress to pass a $51 Quinn, a former tenant organizer, billion Superstorm Sandy aid said it was impractical to develop package, which they did in January. an affordable-housing plan The senator, working with without the industry’s input. Association for a Better New York “It’s no surprise that the real Chairman Bill Rudin and estate industry has financially Partnership for New York City rewarded the speaker,” a de Blasio President Katherine Wylde, spokesman said. “She is passing compiled a list of New Yorkers off their tax-giveaway plan that who had contributed campaign even Mayor Bloomberg said was money to House Speaker John too tilted toward developers as her Boehner, Majority Leader Eric major housing proposal.” Cantor and Senate Minority A Quinn spokesman shot Leader Mitch McConnell. back: “Chris will put her record The effort kicked off in mid- and vision on the issues of housing December, Mr. Schumer said at a up against anyone in this race.” breakfast forum in lower Two other Democratic Manhattan hosted by Mr. Rudin’s contenders, Bill Thompson and organization and the Downtown Comptroller John Liu, have each Alliance, a business group. Among received $124,000 from real estate, the executives tapped to lobby less than 10% of their totals. Republicans were Kenneth Langone, Ms. Quinn has positioned co-founder of Home Depot; Lloyd herself as a business-friendly Blankfein, chairman and CEO of Democrat. As of December, she Goldman Sachs; Stephen had received 67% of donations in Schwartzman, CEO of the the race made by employees of Blackstone Group; Henry Kravis, 100 politically active corporations co-founder of private-equity firm in a New York Times analysis. Kohlberg Kravis Roberts & Co.; NYPIRG’s calculations, by the and Terry Lundgren, president and group’s legislative operations and CEO of Macy’s Inc. research coordinator, Bill Mahoney, “Each of these people called totaled donations from companies three, four, five times,” Mr. solely involved in real estate and Schumer said. “It really worked.” Ⅲ

Crain’s Insider, our award-winning politics newsletter, is now a blog. Read it every day at www.crainsnewyork.com/insider

6 | Crain’s New York Business | February 25, 2013 When it comes to Best-In-Class fuel effi ciency, our competition was fi erce. Able to travel up to 625 miles without refueling, the amazing camel certainly gave us a run for our money. However, when all was said and done, the 2013 Mercedes-Benz Sprinter Cargo Van, powered by BlueTEC technology, delivered up to 24.9 miles per gallon*, outperforming the effi cient camel by over 20 miles on a full tank. That effi ciency didn’t go unnoticed as the Mercedes-Benz Sprinter was awarded the 2012 Vincentric Best Fleet Value in America and the Lowest Fleet Lifecycle Cost**. Proof from the experts that the Mercedes-Benz Sprinter keeps more money in your pocket, helping you evolve your business beyond the competition.

Learn more at mbsprinterusa.com ©2013 Mercedes-Benz USA, LLC *Individual mileage will vary, based on factors including vehicle load, driving style, road conditions and fuel quality. Fuel economy based on the 2500 144” wheelbase Cargo Van at 50 percent load capacity and at highway speeds. Results are based on SAE J1979/J1939 tests as conducted by WinterPark Engineering, LLC. EPA-based fuel economy estimates are not required for vehicles with a Gross Vehicle Weight Rating (GVWR) of 8,500 pounds or greater. ** Based on Vincentric 2012 Fleet Awards analysis, ¾ ton cargo van segment and the Standard Roof, 144 inch wheelbase trim level. BUSINESS 39% of employees nationwide admit to dating a co-worker at least once PEOPLE Source: CareerBuilder

EXECUTIVE MOVES GUESS WHAT’S COMING FOR DINNER? Bluerock Real John Stevenson’s premeasured meals are Estate: Randy prepared in his new Anderson, 44, was Bronx facility. promoted to president of the investment management firm. He was previously managing director. Habitat for Humanity New York City: Neil Hetherington, 39, was promoted to chief executive at the nonprofit. He was previously chief executive of Habitat for Humanity Toronto. GFI Mortgage Bankers Inc.: Stephen Bakst, 37, was promoted to chief operating officer. He was previously director of operations. Murray Hill Properties: Marc S. Miller, 52, joined the real estate firm as executive managing director. He was previously managing director at Studley. Grant Thornton: Rona Pocker, 56, joined the accounting firm as managing director. She was previously senior vice president at Bank of America Corp. CohnReznick: Bill Riley, 62, was promoted to Northeast regional director of the affordable-housing industry practice at the accounting firm. He was previously senior principal. CIRCA: Mary Forte, 61, joined the jewelry company as acting chief executive. She was previously president and chief executive of Zale Corp.

buck ennis Jayne Conway, 46, was promoted to chief operating GOTHAM GIGS officer. She was previously chief administrative officer and continues as chief financial officer. Green Education Services: Julie Taylor, 33, joined the green building and construction safety training company as director of partner sales, a newly Outsourcing the sous chef created position. She was previously senior sales associate at Seamless. Capital One Bank: Paul Darrigo, 45, joined as senior vice president of its John Stevenson stirs up ready-to-cook meal service Long Island and Queens middle- market banking team, a newly created John Stevenson smiled proudly last Tuesday as moved from his Upper East Side apartment to a position. He was previously senior Chef’s vice president at RBS Citizens. the final piece of his new food business fell into building a 12-minute walk from the kitchen. ¶ Skanska USA Building: Norm O’Brien, prepped place.The 29-year-old executive chef of “Financially, I’m in very, very deep in this, and I 46, was promoted to vice president of Guastavino’s and 583 Park Avenue, two big event kept saying I can’t get any deeper,” he said. “Then environment, health and safety for the dinners construction company’s Northeast spaces in Manhattan, stood amid gleaming construction went longer than I had budgeted region. He was previously stainless-steel counters, sinks and ovens inside a for.” ¶ The Cookit Kits, as he calls them, cost environmental health and safety cater to director for the New England region. former warehouse in the Port Morris section of between $13 and $19 and range from Spanish 20 Gates time- the South Bronx. His new commercial kitchen seafood paella to maple-braised beef short ribs. It Management: Charles Chen, 42, starved had just passed its first city health inspection. ¶ is a market that has just begun to take off in the joined as chief This week, Stevenson Culinary Works will begin city, with at least four other companies offering a investment officer New and managing delivering dinner kits—premeasured and similar service. ¶ Mr. Stevenson, who grew up on director at the Yorkers prepped meals that need to be cooked—to time- a farm in Minnesota, is determined to make his investment starved New Yorkers.The company will also mark. ¶ “On the one hand, there is this enormous management firm, a newly created position. He was outsource prep work for restaurants. “We can use bone-crushing weight of ‘What have I done?’ ” previously president and chief one cook to chop onions for 10 restaurants,” said said Mr. Stevenson, a 2009 Crain’s 40 Under 40. investment officer at Newfleet Asset Management. Mr. Stevenson. ¶ The chef, with his staff of 13, “Then I think of the small successes like the two Hughes Hubbard & Reed: Savvas had been preparing for this day for the past six new employees I hired last week who now have Foukas, 35, was promoted to partner at months, ever since he signed the lease for the jobs because of some idea I conjured up.” the law firm. He was previously an associate. 1,500-square-foot space, built it out—and —lisa fickenscher See EXECUTIVE MOVES on Page 10

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Continued from Page 8 ARTS VETERAN TURNS HER EYE TO CHILDREN Kenneth Katz, 36, was promoted to counsel. He was previously an associate. BARBARA HUNT MCLANAHAN joined the Children’s Museum of the Arts as its executive director earlier this month and hopes to expand Jessica Studness, 37, was promoted to programming while bolstering fundraising at the rapidly growing institution. “I’ve always been in arts and education, so this is a perfect counsel. She was previously an associate. fit for me,” said the 48-year-old native of Norfolk, England. Michael Tiger, 37, was promoted to partner. He was previously an associate. The 25-year-old museum features gallery space and interactive activities for children, both inside and outside the institution. Last Curtis Mallet-Prevost Colt & Mosle: Peter year, it served 123,000 people—more than triple the number five years ago. It runs programs in 30 sites: schools, parks, hospitals Behmke, 35, was promoted to partner at and shelters. In 2011, the museum more than doubled its space when it moved from SoHo into 11,000 square feet at 103 the law firm. He was previously an Charlton St. in Hudson Square. The larger space has allowed the museum to offer new programs, like art workshops for associate. physically challenged children and their able-bodied siblings. Schiff Hardin: Cindy Yang, 38, joined the The museum has raised $5.8 million of its $6.3 million goal set five years ago. Ms. McLanahan was the executive director law firm as an intellectual-property group partner, a newly created position. She was of the Judd Foundation, dedicated to preserving the art of Donald Judd. She replaces David Kaplan, who resigned last August. previously a partner at Dickstein Shapiro. “She is our dream,” said Elizabeth Fearon Pepperman, chair of the museum’s board. “She has an arts background and a Tony Zhang, 37, was promoted to

nonprofit background, and she knows all the key players in the art world and the foundation world.” —THERESA AGOVINO will ellis principal. He was previously an associate. Sam Schwartz Engineering: Laura Toole, 56, joined as vice president and director of business BUSINESS OWNERS development. She was join the thousands of New Yorkers previously president at who have reduced their energy use, Michael Baker gotten millions of dollars in incentives, Engineering Inc. and helped the environment. Pryor Cashman: Avram Morell, 45, joined the law firm as a partner in the immigration group, a newly created position. He was previously special immigration counsel at Proskauer Rose. Millennium Technology Value Partners: Dan Borok, 36, was promoted to partner at the financial services firm. He was previously principal. 1-877-870-6118 Believe Entertainment Group: Danny Fishman, 40, joined the digital conEd.com/GreenTeam entertainment company as a partner. He was previously president of Digital Broadcasting Group. Denihan Hospitality Group: Joe Gaeta, 47, was promoted to general manager of The Benjamin hotel. He was previously area director of sales and marketing for the group’s luxury independent hotels in Manhattan. Warwick New York Hotel: Jordy Lavanderos, 44, joined as executive chef. He was previously executive chef and consultant at the Flatiron Hotel. CBIZ MHM: Roseanne Migliorino, 50, joined the accounting firm as director, a newly created position. She was previously senior manager at Marcum. Wienerson Previl, 51, joined as senior manager, a newly created position. He was previously director at McGladry. Morrison Cohen: Yariv Ben-Ari, 38, joined the law firm as senior counsel, a newly created position. He I GOT was previously an associate at Herrick Feinstein. 360 Public Relations: Meredith Gandy, 32, joined as senior publicist, a newly created position. She was previously senior publicist at KQED-TV. Littler Mendelson: Huan Xiong, 32, joined as an associate. She was previously an associate at Freshfields Bruckhaus Deringer in Beijing. BeneTrac: Brian Stenklyft, 31, was ENERGY promoted to field sales manager, East region, at the Web-based enrollment and employee benefits software company. He was previously Northern California regional sales director. Rain: Doug Crescenzi, 28, joined the technology company as new product manager and entrepreneur in residence, a newly created position. He was previously developer evangelist at EFFICIENT TelAPI. —eva saviano ©2013 Consolidated Edison Company of New York, Inc. Ad: Arnell Group ©2013 Consolidated Edison Company of New York, WITHOUT BREAKING A SWEAT EXECUTIVE PROMOTIONS The fastest way to get an announcement into Crain’s is to submit online. Fill out the form at www.crainsnewyork.com/section/ BUSINESS OWNERS, GET ENERGY FIT TODAY. executive_moves. The Executive Moves column is also available online.

10 | Crain’s New York Business | February 25, 2013

OPINION CRAIN’S NEW YORK BUSINESS Wise plan for public housing editor in chief Rance Crain publisher, vp Jill R. Kaplan he Bloomberg administration recently units at all. For that matter, any increase in the 20% figure EDITORIAL editor Glenn Coleman announced a plan to allow developers to would result in less revenue to repair existing public housing. managing editor Jeremy Smerd deputy managing editors Valerie Block, construct apartment buildings with mostly And revenue is desperately needed. NYCHA needs Erik Ipsen market-rate rents at eight New York City $6 billion just to catch up on work that has been missed in assistant managing editor Erik Engquist senior producer, news Elisabeth Butler Cordova Housing Authority sites in Manhattan. the past five years. Its current level of capital funding is only news producer Amanda Fung The main goal is to generate revenue to about $250 million a year, most of which comes from the contributing editor Elaine Pofeldt columnists Greg David, Alair Townsend make up for what Mayor Michael increasingly tight-fisted federal government. Rather than crain’s health pulse editor Barbara Benson Bloomberg called “decades of federal disinvestment” in the catching up, the authority is falling behind by more than senior reporters Theresa Agovino, Aaron Elstein, Lisa Fickenscher, Matthew Flamm city’s public-housing stock. $1 billion every year. Doing nothing is not an option. reporters Chris Bragg, Matt Chaban, T Daniel Geiger, Andrew J. Hawkins, Annie Karni, The knee-jerk opposition came quickly, despite the dire But this would be a good plan even if the city didn’t need Adrianne Pasquarelli need to fix aging housing projects before they deteriorate a dime. It is a chance to diversify and improve properties web reporter, producer Nazish Dholakia art director Steven Krupinski further and the dismal outlook for the federal funding on designed decades ago deputy art director Carolyn McClain which NYCHA relies. Mayoral candidate Bill Thompson in a way now widely staff photographer Buck Ennis How to repair copy desk chief Steve Noveck said it was a “boneheaded” idea to use the land for private recognized as ghastly: copy editor Thaddeus Rutkowski developments. Others said the proposed mix of the new projects and lacking streetscapes, data editor Suzanne Panara assistant data editor Emily Laermer apartments—80% market-rate, 20% affordable—should concentrating poverty researchers Eva Saviano, Amy Stern have a higher percentage of low-cost units. improve their in a self-reinforcing intern Ali Elkin The criticism doesn’t hold water any better than a housing ghastly design manner, wasting space ONLINE AND INTERACTIVE SERVICES senior web developer, interactive project’s leaky roof. It would be senseless to build new public with ugly parking lots, Chris O’Donnell housing while the city’s 178,000 aging units fall further into and compelling ADVERTISING, MARKETING AND PRODUCTION disrepair. It’s far cheaper—and less disruptive to residents— residents to trek director of sales and marketing to fix and maintain apartments than to build new ones. And through lonely, store- Nancy Adler senior account managers Irene Bar-Am, the mayor’s plan generates nearly 900 permanently less landscapes to reach their inward-facing buildings. David Harkey, Jill Bottomley Kunkes, affordable units, all privately built. Federal approval for the city’s smart plan won’t come Courtney McCombs, Suzanne Wilson director of custom content Trish Henry As for the notion of making more than 20% of the units before 2014, meaning it will fall to the next administration sales coordinator Danielle Wiener affordable to low-income families: That’s great as far as it to carry it out.The mayoral candidates must pledge to do so, newsletter product manager Alexis Sinclair credit Todd J. Masura (313-446-6097) goes, which is not very. If NYCHA demanded that half the rather than trying to score headlines with cheap-shot director of audience & content units be affordable, it would get no bids and therefore no criticism. partnership development Michael O’Connor senior marketing manager Catherine Schutten director of conferences & events Courtney Williams CRAIN’S ONLINE POLL COMMENTS reprint sales manager Lauren Melesio production and pre-press director Michael Corsi advertising production manager Suzanne Fleischman Wies A shot at nonunion hotels TO SUBSCRIBE: For print and digital subscriptions or customer LIU’S MARRIOTT AUDIT join a union, as the Marriott of cutting deals such as service, e-mail [email protected] Marquis has long been known PILOTs and leases—those or call 877-824-9379 (in the U.S. and Canada) or 313-446-0450 (all other locations). $3.00 a copy for The audit by Comptroller John as a nonunion standout in an mentioned in the audit being a the print edition; or $99.95 one year, $179.95 two Liu (“Liu targets city’s Marriott industry with a strong perfect example—destroys years, for print subscriptions with digital access. Marquis lease,” CrainsNewYork organized-labor presence.The even the possibility of a level www.crainsnewyork.com/subscribe .com, Feb. 12) contains a renowned political “ground playing field upon which TO ADVERTISE: fascinating story of institutional game” of the Hotel Trades businesses can compete. SHOULD THE CITY ALLOW Contact Nancy Adler at failure and systemic problems in Council would be a major asset As long as this continues, [email protected] or call 212-210-0278. LUXURY TOWERS ON how the city does business, but to any mayoral bid, and by Mr. losses such as those alleged by www.crainsnewyork.com/advertise should be seen as an attempt by Liu’s releasing such an audit at the comptroller’s report will be FOR INFORMATION ON OUR EVENTS: an ambitious politician to this formative point in the PUBLIC-HOUSING SITES? borne by the people of the city Contact Courtney Williams at buttress his support on the left campaign, it seems he is doing and state of New York, rather [email protected] or 212-210-0257. Yes. It’s the best way to raise money to fix and feign the cry of “victim” on his version of Christine Quinn’s than by shareholders and www.crainsnewyork.com/events public housing. behalf of the public. attention-grabbing New York businesses that have risked their TO CONTACT THE NEWSROOM: No. It’s wrong to house rich people on land set Based on an interpretation magazine cover photo. capital in the marketplace. of agreements signed between Nowhere does the audit —paul hanson 711 Third Ave., New York, NY 10017-4036 aside for the poor. editorial phone: 212.210.0277 the Empire State Development mention the underlying Floral Park, N.Y. Date of poll: Feb. 20 fax 212.210.0799 Corp. and the hotel in 1982 problem: the thicket of quasi- Entire contents ©copyright 2013 Crain Communications Inc. 168 votes and 1998, the audit reads like governmental entities that A TAX BY ANY OTHER NAME All rights reserved. ®CityBusiness is a registered trademark an attempt to drag Marriott have become an integral part of MCP Inc., used under license agreement. through the mud and shake of doing business in the state. Your Small Business Report CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS down its flagship Times Square These entities, including the (“Getting squeezed from all chairman Keith E. Crain hotel for a massive sum— Empire State Development sides,” Jan. 21) referred to “fines” president Rance Crain 36% which the report itself admits is Corp. and the scores of for failing to provide employee treasurer Mary Kay Crain Yes largely uncollectible, the statute industrial development health insurance per Obamacare. Cindi Crain of limitations having expired agencies and similar I’m confused. Didn’t Chief executive vp, operations William Morrow 64% more than seven years ago. authorities, have special Justice John Roberts call it a tax? senior vp, group publisher Gloria Scoby No group vp, technology, circulation, It is also a shot across the privileges and exemptions I guess it doesn’t matter—it manufacturing Robert C. Adams bow of any hotel whose (notably from property taxes) winds up in the same place. vp/production, manufacturing David Kamis employees think they have the that invite abuse. Their state- —joe marcogliese chief information officer Paul Dalpiaz right not to be compelled to granted power, and the practice South Salem, N.Y. founder G.D. Crain Jr. (1885-1973) chairman Mrs. G.D. Crain Jr. (1911-1996) Merrilee Crain FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 secretary (1942-2012) Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

12 | Crain’s New York Business | February 25, 2013 a semiautomatic in preparation for the next 100-year storm. The only thing we have Of course, Mr. LaPierre wrote, there’s much more to worry about than hurricanes. There are torna- to fear? The NRA itself does,riots,terrorists,gangs and lone criminals that “we are sure to face, not just maybe.”These coming per- ayne LaPierre and the National Rifle Asso- ils will be made infinitely worse be- ciation are trying everything in their arsenal cause President Barack Obama is leading the country to financial col- to make us angry and afraid.It’s working for lapse, and there won’t be enough me: I am angry and afraid—of them.Their money to pay the police.We’lI be on first attack,post-Newtown,was a TV ad de- our own against the marauders, just signed to make us feel like second-class citizens because we aren’t us and our guns against those who W would steal all our worldly goods the president of the United States and our children don’t have and take our lives as they do so.The men with guns accompanying them to school. Snobby, snobby worst is coming. He has no doubts, and we must believe him. A siege is Mr. Obama. If it’s appropriate for coming! the president’s daughters, then all I look out my window at peace- our schools should have either ful streets and people going about armed guards or armed teachers or their business normally. I’m sure both. I wonder how many parents many of them worry, as I do, about would feel assured that little John- the high rate of unemployment ny’s teacher is packing. among our neighbors, about cli- That was followed by a column by mate change and its effects on our Mr. LaPierre in The Daily Caller world, about the need to improve that raised fearmongering to new our children’s schools and about the heights. Titled “Stand and Fight,” it undermining of our democracy by urges readers to be “prudent”and join efforts to keep large segments of our the NRA, buy guns while they still population from voting. There are can and prepare to protect them- plenty of things to engage people selves and their families from the ALAIR TOWNSEND interested in constructive reform, coming onslaught. Hurricane Sandy more than enough causes to con- and its effects on New York provided tribute money and time to. For me, Mr. LaPierre with ammunition for plies you better get back before dark, reforming our gun laws is one of his apocalyptic views. After the or you might not get home at all.” them. I will stand and fight. I’ve storm, he noted, “looters ran wild in I live in a part of Manhattan that contributed to Americans for Re- south Brooklyn. There was no food, had no power for five days, and I sponsible Solutions, the gun- water or electricity.And if you want- didn’t want to be out after dark, ei- control PAC created by former Rep. ed to walk several miles to get sup- ther. But I’m not rushing out to buy Gabrielle Giffords.

push for fundamental changes in the laws governing union contracts,spe- Hey, guv, just give cial education or other state man- dates that would lower costs because he doesn’t want to escalate his tense Mayor Miner money relations with public-sector unions. So he’s concocted the pension gimmick. He has won a lower-cost olitical insiders and the reporters who cover them, pension tier for new employees, especially upstate, are obsessed with the story of which over time will save cities like Syracuse lots of money—an accom- Syracuse Mayor Stephanie Miner. Tapped by Gov. plishment deserving high praise. Andrew Cuomo to run the state Democratic Party, But he wants to lower pension pay- Ms. Miner had the audacity to criticize the gover- ments for local governments right nor’s pension-smoothing plan to ease the fiscal squeeze on local away and make them pay more lat- P er, although no one knows if they government. In the no-dissent Cuomo world, this was heresy. will be able to do so. Ms. Miner says Here is another dissent from the Cuomo doctrine: Just give that’s bad policy, and she’s right. What to do? Just funnel money ’em the money they need, governor. from well-off New York City and Let’s consider the issues. Local the downstate suburbs to those who governments upstate are in a terrible need it upstate in some sort of rev- bind. Their populations are shrink- enue sharing. After all, the federal ing, their economies have been government does this, taking mon- eroding for a couple of decades (ex- ey from wealthy places like New cept in Albany and Ithaca), their tax York and distributing it to poorer bases are shriveling and their costs states. Such an arrangement would are soaring, mostly because of the actually highlight one of the often- way Albany stacks the deck in favor ignored facts of life in New York.Al- of unionized municipal workers and bany passes lots of legislation—like requirements for special education. the coming 20%-plus increase in the The governor has made matters minimum wage or hefty pensions worse in some ways with a property- GREG DAVID for public workers—that can be af- tax cap that limits annual increases forded by downstate but would to about 2%. Of course, astute may- bankrupt upstate. ors like Ms. Miner know they can’t Mr. Cuomo is loath to actually OK,I don’t really mean it.Direct really raise taxes more than that be- take over local governments, which subsidies from downstate would cause they would get thrown out of he could do through control boards merely paper over the untenable office. So do school board members whose members he appoints, be- economics of upstate governments. who actually have to win voter ap- cause he would become responsible But if the governor isn’t going to proval of their budgets every year. for the results.He seems reluctant to lead, what is the alternative?

February 25, 2013 | Crain’s New York Business | 13 We are

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© 2012 Tyco Integrated Security. All Rights Reserved. Tyco and Tyco Integrated Security are marks and/or registered marks. Unauthorized use is strictly prohibited. All other marks are the property of their respective owners. DIGITAL NY INSIDE The ‘no’ men The stories behind the gatekeepers of the Series A funding crunch PAGE 16 The List The most active venture-capital REPORT firms PAGE 17 6 ways to end tech talent crunch

A red-hot Silicon Alley will have to get creative to staff their A-teams

BY ANNE FIELD

A single stat illustrates the size of the biggest problem facing the U.S.’s burgeoning tech economy: By 2020, there will be 1.4 million computer-specialist job openings, according to the U.S. Department of Labor. But projections show universities are likely to produce only enough qualified graduates to fill about 30% of these jobs. Employment in local digital companies grew 80% from 2007 JOBS to 2011,ac- cording to the New York City EMPLOYMENT80% STEVEN KOONIN’s Economic growth in local Center for Urban Develop- digital companies Science & ment from 2007 to 2011 Progress will work Source: NYC Economic Corp. Gi- Development Corp. with the city ants like government on issues affecting Facebook urban life. and Google, Wall Street firms that need technologists for their back-end systems, and the start- up community have vacuumed up the city’s tech talent pool.

buck ennis “For a lot of companies, it seems that all the good [employ- ees] are doing their own startups or working—and getting paid a lot of money,”said Morgan Lang, co-founder of 9mmedia, a 10- NYU bets on big data year-old, Manhattan-based soft- ware company that develops mo- bile and Web apps and hires only Noise, pollution, door. A boutique down the street ON THE CUSP Urban Science & Progress, a new ap- highly experienced programmers. blasts rap music from speakers.And at plied-sciences campus opening this Mr. Lang has 22 employees parking: A high-profile night,“there’s a garbage truck loading fall in Brooklyn, aims to use big data and would like to add three physicist takes on the garbage for an hour somewhere be- to help mitigate urban problems like more—developers with expertise hind the Chase building,” Mr. ECONOMIC$5.5B ACTIVITY the noise, building efficiency, airborne in iOS,Android or Ruby on Rails. miseries of city life Chiporukha fumed. Center for Urban Science pollution, parking, and where and Good luck, say the experts. Mr. Chiporukha, who has often & Progress is expected to when one is most likely to find a cab. “We don’t have a jobs crisis,” been driven to Facebook to vent about generate over the next 30 The center, one of three technolo- said Bruce Bachenheimer, clinical BY ANNIE KARNI noise,said the constant clatter around years gy schools announced by Mayor professor of management at Pace him sometimes feels like a breaking Michael Bloomberg last year, will use University.“We have a skills crisis.” When real estate broker Misha point. “When I can purchase an New York City as its lab and as inspi- Crain’s surveyed academics, Chiporukha leaves his Boerum Hill, apartment,” he said, “I’ll move to a ration for its syllabus, throwing real- company owners and other ex- ESTIMATED200 NUMBER of Brooklyn, apartment on Livingston quieter neighborhood.” spinoff companies CUSP world problems at its researchers and perts for ideas for tackling the Street and Flatbush Avenue, he is This inevitable stress of city life? is expected to create, graduate students. tech talent shortage. Here are six bombarded with New York noises: Maybe it’s not so inevitable anymore. adding 4,600 jobs, While Cornell’s tech campus on agenda items for the tech world. Buses exhale at the stop in front of his New York University’s Center for during that time See NYU on Page 18 See SIX WAYS on Page 20

February 25, 2013 | Crain’s New York Business | 15 REPORT DIGITAL NY

an angel in- Currently, New York City has a vestor, raised well-publicized Series A crunch. money from This year, an estimated 1,000 seed- Silicon Alley’s ‘no’ men limited partners funded startups will turn into road- and now also kill, unable to raise that critical first part of the business,” said Mr. that put up not just money but also does Series A venture round. Only a handful of VCs Hirsch, managing partner of sweat equity, hand-holding young rounds. “We’re out of whack,” said Jer- have the stomach for Tribeca Venture Partners, one of a entrepreneurs through the angst of VCs invest rold Spiegel, a partner with law firm small group of VCs in New York ac- building a company. anywhere from Frankfurt Kurnit Klein & Selz, who Brian Hirsch Series A funding tive in the Series A space. $2 million to $4 said his startup clients are having These days, with a glut of seed- ‘Out of whack’ million in young trouble landing venture money. funded startups looking for money, Many Series A VCs are former companies that have outgrown their “There are too many companies that BY JUDITH MESSINA investors like Mr. Hirsch are saying entrepreneurs themselves, such as seed funding.They often invest close have been started with seed funding no more often. Series A rounds are Venrock partner David Pakman,who to home,the better to mentor the en- that need additional funding.” On any given day, venture capitalist the first, all-important, validating founded digital music locker Myplay. trepreneurs. Over time, if a company Investors are also starting to wor- Brian Hirsch dashes the hopes of round of institutional money start- Some are former Wall Streeters, such looks like it’s succeeding, they usual- ry that money for B and C rounds is five or more entrepreneurs. ups vie for.New York City has about as Roger Ehrenberg, managing part- ly come up with more cash,anticipat- soon going to be scarce. “You never like to say no, but it’s a dozen of these gatekeepers, firms ner of IA Ventures,who started out as ing an exit in seven or eight years. “Very few funds are raising $200 million,” Rho Ventures Managing Partner Habib Kairouz told an au- dience of entrepreneurs and in- vestors last month. Since 2007, the number of ven- ture firms nationally has dropped by 60%, and lackluster returns have made it difficult for all but the biggest to raise money. Since 1997, accord- ing to the Kauffman Foundation, most venture funds have done no better—and in some cases,have done worse—than the public markets. And, while the pot of Series A money available in New York hasn’t changed much, the oversupply of early-stage companies and the pres- sure on fund performance is squeez- ing many startups out of the running. To turn a “no” into a “yes,” they need to tell a good story and, more impor- tant, meet stringent milestones. “[Companies] have to have proven they can acquire customers for x dollars and monetize them at x plus y dollars and have a core group of customers who really think they’re great,” said Rick Heitzman of FirstMark Capital. ‘You have to love it’ Even Jason Richelson, an entre- preneur who had already built one successful retail company,had trouble initially raising a Series A round for his POS startup Shopkeep: “It didn’t fit my personality to pitch investors.” It wasn’t until he brought in a venture-savvy COO who knew how to navigate the investing landscape that he landed $2 million from Ready for a closer look at private equity? Tribeca Venture Partners and other VCs. “It’s like a full-time job, and To grow, you need capital. More and more, private companies are finding it through private equity firms. At Deloitte Growth you’re actually running a company at Enterprise Services, we help middle market clients assess operations, evaluate options, and determine the right solution for their the same time,” he said. culture, market, and capital needs. In other words, we help them see much more than dollar signs. Investing at this stage is not easy, according to VCs. Many are on the To learn more about Deloitte Growth Enterprise Services and its customized offerings for mid-market and privately held companies, phone every other day with their contact Robin Matza, Greg Koslow, or Joe Fisher at +1 212 436 2000 or email us at [email protected] portfolio companies. “It’s a very hard job trying to fig- Perspectives ure out the model, recruiting talent Gain insight with , our series of reports, webcasts, and events for mid-market and privately held companies at www.deloitte.com/us/dges and looking at things from a cus- tomer perspective,” said Mr. Heitz- man. “You have to love it.” So why do it? Official Professional Services Sponsor For starters,the risk-reward equa- tion is attractive.Investing in Series A companies is less risky than investing Professional Services means audit, tax, consulting and financial advisory services. in rank startups. It’s also less expen- As used in this document, “Deloitte” means Deloitte & Touche LLP, Deloitte Consulting LLP, Deloitte Financial Advisory sive and has more upside than buying Services LLP, and Deloitte Tax LLP, which are separate subsidiaries of Deloitte LLP. Please see www.deloitte.com/us/about a stake in a later-stage company. for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. As important,at the Series A stage Certain services may not be available to attest clients under the rules and regulations of public accounting. investors get in early enough to exert Copyright © 2013 Deloitte Development LLC. All rights reserved. plenty of influence and even deter- 36 USC 220506 mine the trajectory of a company. Member of Deloitte Touche Tohmatsu Limited VCs, especially those who have been entrepreneurs themselves, crave the chance to help build a company again, develop the strategy,recruit the talent and refine the business model. Ⅲ

16 | Crain’s New York Business | February 25, 2013 THE The Most Active Venture-Capital Firms LIST Ranked by the number of investments in New York metro area startups in 2012 TRENDS

Dollars down, deals up Violet pride $670 Expansions dominate 2012 deal volume and dollars invested for select industries Number of deals and dollars invested in 2012 deal volume and amount invested, by stage companies founded by or led by New York % change Number % change % change Number % change Ⅲ Ⅲ Dollars invested (millions) from 2011 of deals from 2011 University alumni Stage and dollars invested (millions) from 2011 of deals from 2011

Software Startup/seed Ⅲ Amount invested (in millions) $609 -3.2% 133 +16.7% $70 +4.5% 26 -49.0% Ⅲ Number of deals Media and entertainment $313 -47.7% 74 -19.6% Early stage $296 $715 -23.0% 201 +11.0% Consumer products and services $189 $269 -17.2% 36 +56.6% Later stage Biotechnology $451 -27.1% 54 -18.2% $262 +25.4% 27 -6.9% $9 $58 Medical devices and equipment 2 8 10 11 17 Expansion $153 -39.5% 20 +5.3% 2007 2008 2009 2010 2011 $1,105 -11.5% 116 -0.9% Source: PwC/NVCA MoneyTree Report Source: CB Insights Source: PwC/NVCA MoneyTree Report

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CHECK OUT NYC’S LARGEST VENTURE-CAPITAL DEALS OF 2012 AT WWW.CRAINSNEWYORK.COM/MULTIMEDIA/GALLERIES

February 25, 2013 | Crain’s New York Business | 17 REPORT DIGITAL NY NYU bets on data

Continued from Page 15 Roosevelt Island will work closely helping high-tech companies solve tech challenges and plans to forge a close alliance with the business com- munity, CUSP’s focus will be issues that affect cities and urban living. The institution will work with city government to learn what prob- lems it can help solve with “big data”—i.e., information collected from sensors, Internet posts, pur- chase-transaction records, cell- phone GPS signals and other data that can be used to identify patterns of behavior. “You can’t improve anything un- less you measure it,” said Steven Koonin,director of CUSP.“You can put data in the hands of citizens that can be transformative. If you realize the bus service in your neighbor- hood is only half as good as across MISHA CHIPORUKHA may not have to move town, for instance, you can make if NYU data can help make NYC more livable. some noise about that,” he said. Take, as another example, the noise level on Mr. Chiporukha’s ment from the old government street. building at 370 Jay St. in downtown Mr. Koonin explained how he Brooklyn that it will eventually in- would start to tackle the problem:“I habit.The city will provide $15 mil- could develop an app to use cell- lion in benefits to NYU. phones as noise meters. I can put The return on that investment is noise meters out in the city,in inter- expected to be huge. In addition to sections or on the sides of buildings. helping City Hall solve basic quali- Enough people care about noise ty-of-life issues, CUSP is expected to generate $5.5 billion in econom- ic activity over the next 30 years and lead to 200 spinoff companies, ‘The world adding about 4,600 permanent jobs, watches what in that same time frame. New York does,’ Concerns about usage The first students who will start said Mr. Koonin classes this fall will work temporar- ily out of Brooklyn’s MetroTech. The goal is to employ 100 Ph.D. students, 30 postdocs and 30 facul- ty members by 2018. There are, of course, concerns that they’d be happy to take a noise about how big data are used. While meter and plug it in and hang it out all of the data in CUSP researchers’ their window.” hands will be presented anony- After collecting the data, re- mously, computer researchers have searchers could pinpoint the loudest demonstrated that it is possible to times of the day and give the infor- take “anonymized data” and reat- mation to the city, which would tribute them to a specific person,ac- know when to send enforcers out. cording to the Stanford Law Re- “You just changed real estate values view. The question of whether big by putting that data out,” Mr. data lead to Big Brother is an ongo- Koonin said. ing debate. For now, the city—which chose Significant investment CUSP for downtown Brooklyn Mr. Koonin, a physicist, former through a competitive bid U.S. undersecretary of energy for process—is eager to reap the bene- science, and provost for the Califor- fits from Mr. Koonin’s data troves. nia Institute of Technology,said the “Steven Koonin has been talking city’s current measurement tools, and thinking about using data to like the Police Department’s solve big problems since before it CompStat and 311, are elementary was cool,” said Robert Steel, the compared with what has become city’s deputy mayor for economic available in the past five years. development. “We’re incredibly ex- “CompStat is primitive, actual- cited about the potential impact ly,” Mr. Koonin said. “It helped us that CUSP’s work will have not only better allocate police, but we can do on New York City, but also on the better in many other dimensions. important challenges facing all of The number of sensors New York- the world’s urban centers.” ers carry with them today allows for New York City is the perfect new ways of gathering,transmitting place to be, Mr. Koonin said. and analyzing data about the city.” “There’s a diversity of neighbor- NYU is investing significantly in hoods, and the world watches what the new campus.The university is on New York does,” he said. “As the the hook for $60 million just to relo- saying goes, if we can make it work cate the MTA and NYPD equip- here …” Ⅲ

18 | Crain’s New York Business | February 25, 2013 Planning a city’s future is Kevin’s business. We’re proud he’s made it our business, too.

At Time Warner Cable Business Class, we listen to your needs, offer advice and deliver best-in-class solutions. That is why Kevin came to us. Together, we set up Dedicated Internet Access and Cloud Services to help him share files faster, videoconference easily and stay connected to his team. We helped Kevin bring his ideas to life. And we can do the same for you. To learn how, call us for a consultation today.

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about 60% of all foreign graduate students in the U.S.in 2010 were en- Six ways to end the tech talent crunch rolled in science and engineering. Since there aren’t enough U.S.- born techies to go around,one alter- Continued from Page 15 native is to make it easier for foreign POSITIONS WANTED IN-DEMAND TECH JOBS students with the right skills to get visas to work here. There’s a cap on WHAT ARE THE TECH POSITIONS companies are trying the hardest to JOB TITLE NUMBER OF LISTINGS* the number that can be allotted fill? According to an analysis of current online job listings by Wanted Java developer 3,526 every year; recent congressional ef- Analytics, employers are most interested in programmers with skills forts to increase that limit have gone Project manager 2,784 in Java. Project managers also are hot, as are Web developers. nowhere. Java is at the top of the list because financial services Senior Java developer 2,167 In January, however, four sena- companies need people with those skills. As for project Business analyst 1,524 tors introduced a bill to increase the managers, just about any industry needs those. And what about Web developer 1,420 number of visas for immigrants with Web developers? That’s a function of the recent proliferation of advanced technology skills and startups in New York. .net developer 1,306 green cards. And President Barack “Most of those companies use Web developers who understand Software engineer 1,210 Obama, in a speech made the next user interfaces,” said Sachin Kamdar, co-founder of Parse.ly, a day calling for comprehensive im- bloomberg news Developer 1,022 Manhattan-based startup with a content optimization platform for migration reform, also underscored Network engineer 971 Finish the big university publishers. “And the more these startups emerge, the more they’ll the issue. “People are very encour- *For the period Oct. 26, 2012, to Jan. 24, 2013. expansions. need people with those skills.” —ANNE FIELD aged that legislation could be passed Source: Wanted Analytics this year,” said Kathryn Wylde, the During the past two years, the partnership’s CEO. Bloomberg administration has un- If it takes longer, according to veiled its Applied Sciences NYC skills. ment of Commerce. programming in newer languages Vivek Wadhwa, author of The Im- initiative to step up the number of For the first year, students work Founded last year by Reshma don’t have to go outside. They can migrant Exodus:Why America Is Los- engineering and computer science 40 hours a week at technology start- Saujani, a former deputy public ad- concentrate on boosting the savvy of ing the Global Race to Capture Entre- graduate students schooled in the ups, getting their feet wet in a vari- vocate of New York City,Girls Who their existing employees through preneurial Talent, New York City area. ety of areas, from marketing to pro- Code is an eight-week summer pro- on-the-job training. could find a stopgap solution: help- Announced last year, the NYU gramming.They’re paid a stipend of According to 9mmedia’s Mr. ing to match up foreign-born grad- Center for Urban Science and $300 to $400 a week; enough, said Lang, many of his employees are uate students with employers and Progress,a 460,000-square-foot en- Mr. Sarhan, “so they can live on a Techies will veteran programmers with experi- providing financial and legal help to gineering and science school in student’s budget.” ence in older, more established lan- address any immigration problems Brooklyn, is a joint effort between At the same time, they take 12 come to NY ‘if guages,like Java,that are more com- that arise. “It would send a positive New York City, the MTA, NYU- weeks of basic front- and back-end plicated and slower-going than such message to graduates that New York Poly and a consortium of universi- development instruction. During they see there’s newer choices as Ruby on Rails. But wants you,” he said. ties and technology companies. the second year, they specialize in instead of hiring replacements, he Also unveiled last year: the Insti- one specific area—technical devel- opportunity’ provides his staff with training while tute for Data Sciences and Engi- opment or design, or business. they’re at work. That can mean try- neering, a 44,000-square-foot space According to Mr.Sarhan,each of ing their hand at a less-critical proj- on Columbia University’s campus, the 10 students in the inaugural ect using the new language, or one with $15 million in financial help class wants to stay in New York City created expressly for the purpose of from the city. after they’ve completed the pro- gram for 13- to 17-year-old girls, training. Perhaps most ambitious is the 2 gram. with backing from Twitter, Google, Mr.Lang cautions that it’s an on- million-square-foot, $2 billion en- HackNY, which offers a 10- General Electric, eBay and others. going effort, however. He started gineering and computer science week summer program that is enter- Each week focuses on a theme— the training program three years campus on Roosevelt Island to be ing its fourth year, places an even say, mobile apps—and students at- ago—and is still at it today. What’s run by Cornell University and Tech- greater emphasis on in-the-field ex- tend talks with such speakers as more, such efforts take employees Step up recruiting. nion-Israel Institute of Technology. perience. It provides apprentice- Foursquare co-founder Dennis away from regular work. “It’s repur- These are long-term solutions, ships at New York startups to more Crowley. In the last two weeks, they posing of existing developers,” he While bigger tech companies rou- however. For example, Cornell than 30 undergraduates, called fel- complete a final project—last sum- said.“But it’s a lot easier than hiring tinely tour campuses of top schools NYC Tech will be completed in lows, from about 20 universities. mer’s session included apps for find- someone who’s barely written a line looking for the best and brightest, phases. Although the first will be up Students have come from as far west ing a nearby protest that suits your of code before. Going from zero to startups and smaller companies lack and running in 2016, the last won’t as Stanford University and as far own leanings and another for start- awesome takes four to eight years.” the resources to do the same thing. be fully cooked until 2037. east as Barcelona. ing book clubs with peers around He has another related sugges- One solution is a group effort: According to co-founder Evan the country, among others—and tion: that New York City should Get startups to team up together. Korth, “most of the students who then present it to a group of tech en- team up with a company offering Take the NYC Tech Talent Draft. have graduated have taken jobs in trepreneurs. online programming instruction Launched by the Economic Devel- New York.” Most of the 20 girls in the inau- and offer subsidized tuition for em- opment Corp. in the spring of last Other places, like General As- gural session were from underprivi- ployees, who would take the cours- year,it’s a series of on-campus career sembly in Manhattan, are private leged homes. Computers were do- es either during or after working information sessions. companies running classes in which nated by Silicon Valley Bank for the hours. Last spring and fall, about 700 students work on substantive proj- classroom “because they didn’t have students attended sessions at seven ects that mimic the type of work their own,” said Ms. Saujani. schools run by representatives of they might do at a company. All the program’s participants re- more than 40 startups.“This is a way ported they’re definitely or more to take a lot of small companies and likely to major or minor in comput- leverage them, so you’re recruiting er science in college, according to for a collection of cool startups,”said Ms. Saujani. And some launched Pace’s Mr. Bachenheimer. “It’s an Develop alternative their own high-school coding clubs. economies-of-scale thing.” education programs, Another approach is one being such as apprenticeships. taken by HackNY, with support from the New York City Council. The nonprofit recently hired what In the meantime, here’s another Mr. Korth called an “evangelist” possibility: hiring developers who who, among other tasks, will con- istock have attended alternative education istock duct college recruitment tours programs.A number of these efforts Attract more women to Pass legislation to liberalize aimed at talking up the city’s tech- already are underway. computer science. nology sector. Consider Enstitute. Launched STEM visas. “If we keep turning New York last fall, it offers a two-year, full- One way to find talent is to nurture City into a tech hub, it will contin- time apprenticeship program for a significant segment that’s severely The growth rate of U.S. students ue to make people think about com-

18- to 24-year-olds. Participants, underrepresented among the ranks istock majoring in STEM—science, tech- ing here,” said Matt Norman, vice according to co-founder Kane of techies: women. Only about 24% Offer on-the-job training. nology, engineering and math—is president of human resources at the Sarhan, range from high-school of computer science and math em- among the lowest of any academic 700-employee, Manhattan-based graduates to students with liberal ployees are women, according to a In some cases, companies that need category, according to the Partner- Gilt Groupe. “They will come if arts degrees looking for marketable 2011 study from the U.S. Depart- veteran techies who also have skills ship for New York City.Meanwhile, they see there’s opportunity.” Ⅲ

20 | Crain’s New York Business | February 25, 2013 nb08p21-23cl.qxp 2/22/2013 1:59 PM Page 21

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Skls: 160 Central Park South, Ste. 3801, NY, and at which process may be IN and principal business addr.: the LP. Name and addr. of each general Hnds-on exp w/ srvrs hw (HP &/or NY 10019. The principal business served. DE addr. of LLC: 2711 11555 N. Meridian St., Ste. 220, partner are available from SSNY. DE Dell), Blde srvrs tech, trblshtg srvr address of the LLC is: 160 Central Centerville Rd., Ste. 400, Wilmington, Carmel, IN 46032. Cert. of Org. filed addr. of LP: 2711 Centerville Rd., Ste. apps in Wndws/Lnux envrnmts; Park South, Ste. 3801, NY, NY 10019, DE 19808. Arts. of Org. filed with DE with IN Sec. of State, 302 W. 400, Wilmington, DE 19808. Arts. of Wndws 2003/2008 srvrs, Actve Dirctr Latest date to dissolve: indefinite. Secy. of State, John G. Townsend Washington St., Indianapolis, IN Org. filed with DE Secy. of State, 401 Purpose of LLC: to engage in any Bldg., 401 Federal St., Dover, DE 46204. Purpose: all lawful purposes. Federal St., Ste. 4, Dover, DE 19901. & Exchng 2003/2007 srvr mngmt, lawful act or activity. 19901. Purpose: Any lawful activity. Purpose: Any lawful activity. dsgn & implmntn; LAN nw admin, Notice of Formation of IMG Performers Csco LAN swtchg; DNS, LDAP, Notice of Qual. of Broome Street Notice Of Formation of Ice Rink Events 1234, LLC. Arts. of Org. filed with NY Notice of Qual. of 245 Owner LLC, FTP/sFTP, DHCP & bckup sw; Clstrg Owner LLC, Auth. filed Sec’y of State Of New York LLC. Arts. of Org. filed Dept. of State on 12/26/12. Office Auth. filed Sec’y of State (SSNY) sw/hw (Mcrsft, applncs); & web srvrs (SSNY) 11/27/12. Office loc.: NY with the Sect’y of State of NY (SSNY) location: NY County. Princ. bus. addr.: 11/5/12. Office loc.: NY County. LLC exprnc. 40 hrs/wk; 9am-5pm; Salary County. LLC org. in DE 9/16/11. SSNY on 3/15/12. Office location: NY 1360 E. 9th St., Cleveland, OH 44114. org. in DE 10/15/12. SSNY desig. as commens w/ exp.; PointRoll, Inc., County. SSNY designated as agent desig. as agent of LLC upon whom Sec. of State designated agent of LLC agent of LLC upon whom process New York, NY. process against it may be served. upon whom process against LLC upon whom process against it may against it may be served. SSNY shall SSNY shall mail copy of proc. to Atlas may be served. SSNY shall mail be served and shall mail process to: mail copy of proc. to NRAI, 111 Resumes to Box 0189, 711 Third Ave, Capital Group, 505 Fifth Ave., NY, NY process to LLC to: The LLC,c/o M.S. c/o CT Corporation System, 111 8th Eighth Ave., NY, NY 10011. DE off. 3rd Floor, NY, NY 10017. 10017, the Reg. Agt. upon whom proc. Rapaport, Esq., 6th Fl., 18 East 48th Ave., NY, NY 10011, regd. agent addr.: 160 Greentree Dr., Ste. 101, may be served. DE off. addr.: 2711 Street, New York, N.Y. 10017. upon whom process may be served. Dover, DE 19904. Cert. of Form. on Centerville Rd., Ste. 400, Wilmington, Purpose: any lawful act. Purpose: all lawful purposes. file: SSDE, Townsend Bldg., Dover, DE DE 19808. Cert. of Form. on file: 19901. Purp.: any lawful activities. REAL ESTATE SSDE, Townsend Bldg., Dover, DE NOTICE OF FORMATION OF 759 St NOTICE OF FORMATION OF 19901. Purp.: any lawful activities. Nick LLC. Arts of Org filed with Secy Chiefco, LLC. Arts of Org filed with Notice of Formation of AZUREPOINT COMMERCIAL of State of NY (SSNY) on 12/24/12. Secy of State of NY (SSNY) on LLC. Arts. of Org. filed with Secy. of Hudson Valley of New York NOTICE OF FORMATION OF Office location: NY County. SSNY 1/24/13. Office location: NY County. State of NY (SSNY) on 02/04/13. 1)Investment Properties, off market deals Noodler, LLC. Arts of Org filed with designated as agent upon whom SSNY designated as agent upon Office location: NY County. SSNY 2)Development Sites, Apts, Retail, Flex, Mill Style Secy of State of NY (SSNY) on process may be served and shall whom process may be served and designated as agent of LLC upon 3)Data, Call, Communications Ctr, 100Ksf Metro North 11/30/12. Office location: NY Co. mail copy of process against LLC to: shall mail copy of process against whom process against it may be 4)Pawling, NY 50K SF/2.7 Acres Shwrm, Wrhse SSNY designated agent upon whom LLC to principal business address: 5)Cold Spring, NY / Restaurant / Bistro / Office served upon him/her is: 72 Madison served. SSNY shall mail process to 6)Metro North Train Stop Live-Work Artist/Service process may be served and shall Ave, 6th Fl, NY NY 10016. Principal 120 E. 75th St, #4-A. NY, NY 10021. Corporation Service Co., 80 State St., 7)Airport - 3850’ Paved Runway, near TSP & I84 mail process against LLC to: 201 business address: New York. Purpose: any lawful act. Albany, NY 12207-2543. Purpose: [email protected] Varick St, #1, NY, NY 10014. Purpose: any lawful act. Any lawful activity. www.crproperties.com 845 485-3100 Principal business address: 234 NOTICE OF FORMATION OF AVL Thompson St, #16, NY, NY 10012. Piano Studio LLC. Arts of Org filed Purpose: any lawful act. NAME OF LLC: GIN&TONIC LLC. Notice of Formation of Paper Cinema ARTICLES OF ORG: FILED DEPT OF with Secy of State of NY (SSNY) on LLC. Arts. of Org filed with NY TELECOMMUNICATIONS STATE OF NY ON 12/24/12. OFFICE 12/10/12. Office location: NY County. Secretary of State (SSNY) on Notice of Formation of BHUTAN LOCATION: NY COUNTY. NY SECY. SSNY designated as agent upon whom 12/20/2012.Office location: New York NYC'S MOTOROLA INVESTORS LLC. Arts. of Org. filed process may be served and shall mail OF STATE DESIGNATED AS AGENT County. Principal Office of LLC: 548 MOTOTRBO SPECIALISTS with Secy. of State of NY (SSNY) on OF LLC UPON WHOM PROCESS copy of process against LLC to: US West 28th Street-Suite 336, New TM 01/28/13. Office location: NY County. AGAINST IT MAY BE SERVED. Corp Agents, lnc., 7014 13th Ave, York, NY 10001. SSNY designated MOTOTRBO Princ. office of LLC: 1350 Broadway, Ste 202, Bklyn, NY 11228. Principal Professional Digital Two-way Radio SECY. OF STATE SHALL MAIL A CC as agent of LLC upon whom process System provides significant productivity NY, NY 10018. SSNY designated as TO: J CATTAN, MEMBER AT 37 W business address: 77 Allen St, Ste 2A, N Y, against it may be served. SSNY gains - reliably and affordably. agent of LLC upon whom process 37TH ST., NEW YORK, NY 10018. NY 10002. Purpose: any lawful act. shall mail process to the LLC at the • Clearer voice capability and enhanced against it may be served. SSNY shall address of its principal office battery life mail process to Corporation Service Notice of Qualification of DLNY LLC. address. Purpose: any lawful activity. • Integrated voice and data for better Co., 80 State St., Albany, NY 12207- NOTICE OF FORMATION OF 656 St productivity and privacy Nick LLC. Arts of Org filed with Secy App. for Auth. filed Secy. of State of • Text messaging 2543. Purpose: Any lawful activity. NY (SSNY) on 2/6/13. Fictitious • Doubles channel call capacity for of State of NY (SSNY) on 12/24/12. NOTICE OF FORMATION OF LIMITED the price of one license Office location: NY County. SSNY Name in NY State: David Lerner New LIABILITY COMPANY. NAME: MINDY NOTICE OF FORMATION OF designated as agent upon whom York LLC. Off. loc.: NY County. LLC SCHWARTZ COACHING LLC. *$100 TRADE-IN PER RADIO MedGlobal Development, LLC. Arts process may be served and shall formed in California (CA) on 12/4/12. Articles of Organization were filed Call to learn more or to of Org filed with Secy of State of NY schedule a professional, mail copy of process against LLC to: SSNY designated as agent of LLC with the Secretary of State of New York (SSNY) on 12/27/12. Office location: upon whom process against it may be no-obligation survey or served upon him/her is: 72 Madison (SSNY) on 12/24/12. Office location: on-site demo. NY County. SSNY designated as Ave, 6th Fl, NY NY 10016. Principal served. SSNY shall mail process to New York County. SSNY has been agent upon whom process may be business address: New York. the CA address of LLC: Attn: Jeff designated as agent of the LLC upon served and shall mail copy of Purpose: any lawful act. Silver, 7860 Nelson Rd., Van Nuys, CA whom process against it may be process against LLC to: 7014 13th 91402. Arts. of Org. filed CA Secy. of served. SSNY shall mail a copy of Ave, Ste 202, Bklyn, NY 11228. State, 1500 11th St., Sacramento, CA process to the LLC, c/o Melvin B. Principal business address: 1562 NOTICE OF FORMATION OF The 95814. Purpose: any lawful activity. Berfond, Esq., 277 Broadway, Suite First Ave #388, NY, NY 10028. Salembier Group, LLC. Arts of Org 810, New York, New York 10007. 33 East 33rd Street New York, NY 10016 Purpose: any lawful act. filed with Secy of State of NY (SSNY) Notice of Qualification of Best Lockers, Purpose: For any lawful purpose. on 11/9/12. Office location: NY 212-532-7400 LLC. Authority filed with NY Dept. of www.metrocomradio.com Notice of Formation of AWILI LLC. County. SSNY designated as agent State on 2/8/13. Office location: NY Articles of Organization of TONYC Arts. of Org. filed with NY Dept. of upon whom process may be served County. LLC formed in DE on 10/6/11. Documentary LLC under Section 203 State on 10/19/12. Office location: NY and shall mail copy of process against NY Sec. of State designated agent of of the Limited Liability Company Law County. Princ. bus. addr.: 22 River LLC to principal business address: LLC upon whom process against it were filed with the Secretary of State of PUBLIC & LEGAL Terrace, Apt. 7Q, NY, NY 10282. Sec. The Salembier Group, LLC, 860 may be served and shall mail process the State of New York on February 4, of State designated agent of LLC United Nations Plaza, Apt. 27A, NY, to: c/o CT Corporation System, 111 2013. The county within this state in NOTICES upon whom process against it may NY 10017. Purpose: any lawful act. 8th Ave., NY, NY 10011, regd. agent which the office of the limited liability be served and shall mail process to: upon whom process may be served. company is to be located is New York NOTICE OF FORMATION OF 101 Corporation Service Co., 80 State Notice of Qualification of 240 PARK DE address of LLC: 1209 Orange St., County (Manhattan). The street address West 78th LLC. Arts of Org filed with St., Albany, NY 12207, regd. agent AVENUE SOUTH OWNER LP. Wilmington, DE 19801. Cert. of Form. of the limited liability company’s Secy of State of NY (SSNY) on upon whom process may be served. Authority filed with Secy. of State of filed with DE Sec. of State, 401 principal place of business is 88 12/24/12. Office location: NY County. Purpose: any lawful activity. NY (SSNY) on 01/24/13. Office Federal St., Dover, DE 19901. Leonard Street, Apt. 603, New York, SSNY designated as agent upon location: NY County. LP formed in Purpose: all lawful purposes. New York 10013. The Secretary of whom process may be served and Notice of Qualification of SLMC Delaware (DE) on 01/23/13. Princ. State is designated as agent of the shall mail copy of process against Sumeru GP, L.L.C. Authority filed with office of LP: Mr. Yitzchak Tessler, Notice of Qualification of NEBCO limited liability company upon whom LLC to: served upon him/her is: 72 NY Dept. of State on 1/14/13. Office Tessler Developments, LLC, 461 Park Insurance Services, LLC. App. for process against it may be served. The Madison Ave, 6th Fl, NY NY 10016. location: NY County. Princ. bus. addr.: Ave. South, NY, NY 10016. SSNY Auth. filed Secy. of State of NY (SSNY) address within or without this state Principal business address: New 2775 Sand Hill Rd., Ste. 100, Menlo designated as agent of LP upon on 1/7/13. Off. loc.: NY County. LLC to which the Secretary of State shall York. Purpose: any lawful act. Park, CA 94025. LLC formed in DE on whom process against it may be formed in Delaware (DE) on 6/8/12. mail a copy of any process against 12/21/12. NY Sec. of State designated served. SSNY shall mail process to SSNY designated as agent of LLC the limited liability company served NOTICE OF FORMATION of PPNY 10 agent of LLC upon whom process the LP at the addr. of its princ. office. upon whom process against it may be upon him or her is: TONYC LLC (“LLC”.) Articles of Organization against it may be served and shall Name and addr. of each general served. SSNY shall mail process to: Documentary LLC, 88 Leonard Street, filed with NYS Sec of State (“SSNY”) mail process to: c/o CT Corporation partner are available from SSNY. DE c/o CT Corporation System, 111 8th Apt. 603, New York, New York 10013. on 11/28/2012. Office location: New System, 111 8th Ave., NY, NY 10011, addr. of LP: Corporation Service Co., Ave., NY, NY 10011, the registered The duration of the limited liability York County, NY. SSNY has been regd. agent upon whom process may 2711 Centerville Rd., Ste. 400, agent upon whom process may be company is perpetual. The purpose designated as agent upon whom be served. DE addr. of LLC: 1209 Wilmington, DE 19808. Arts. of Org. served. DE address of LLC: 1209 for which the company is formed is to process against LLC may be served. Orange St., Wilmington, DE 19801. filed with Secy. of State of DE, Div. of Orange St., Wilmington, DE 19801. engage in any lawful acts or activities SSNY shall mail a copy of process to Cert. of Form. filed with DE Sec. of Corps., John G. Townsend Bldg., Arts. of Org. filed DE Secy. of State, for which a limited liability company the LLC, 1420 Rocky Ridge Dr., Ste. State, 401 Federal St., Dover, DE 401 Federal St. - Ste. 4, Dover, DE 401 Federal St., Ste. 4, Dover, DE may be formed under Section 203 of 100, Roseville, CA 95661. Purpose: 19901. Purpose: all lawful purposes. 19901. Purpose: Any lawful activity. 19901. Purpose: all lawful purposes. the Limited Liability Company Law. Own real estate and all lawful activity.

February 25, 2013 | Crain’s New York Business | 21 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of Lead Edge NOTICE OF QUALIFICATION of Notice of Qualification of SYNOWLEDGE, Notice of Qualification of The Marketing Notice is hereby given that a license, Capital Partners, LLC. App. for Auth. Kemosabe Records, LLC. Authority LLC. Authority filed with Secy of Division, LLC. App for Authority filed serial number 1268835 for liquor filed Secy. of State of NY (SSNY) on filed with Secy of State of NY (SSNY) State (SSNY) on 01/15/2013. Office with the Secy of State of NY (SSNY) wine & beer, has been applied for by 2/5/13. Off. loc.: NY County. LLC on 11/27/12. Office location: NY location: New York County. LLC on 1/4/13. Office loc: New York the undersigned to sell liquor, wine & formed in Delaware (DE) on 10/23/12. County. LLC formed in DE on 11/22/11. formed in Delaware (DE) on 09/29/06. County. LLC formed in DE on 6/12/09. beer at retail in a restaurant under SSNY designated as agent of LLC SSNY designated agent upon whom SSNY designated as agent of LLC SSNY has been designated as an the alcoholic beverage control law at upon whom process against it may process may be served and shall upon whom process against it may be agent upon whom process may be 79 Pearl Street, New York, NY be served. SSNY shall mail process mail copy of process against LLC to: served. SSNY shall mail process to: served and shall mail a copy of any 10004, County of New York, for on to: 405 Lexington Ave., 32F, NY, NY 80 State St Albany, NY 12207-2543. c/o National Registered Agents, Inc., process against the LLC served upon premises consumption. RET Venture 10174, Attn: Giles S. Eyre, the regis- Principal business address: 9111 111 Eighth Ave., 13th floor, New York, it to c/o Corporation Service Company, Ltd. d/b/a Route 66 American BBQ. tered agent upon whom process may Sunset Blvd., Los Angeles, CA 90069. NY 10011. National Registered Agents, 80 State Street, Albany, NY 12207- be served. DE address of LLC: 1209 DE address of LLC: 2711 Centerville Inc. is the registered agent as well. 2543. Princ address of LLC: 1619 Notice of Formation of MCH ARTS Orange St., Wilmington, DE 19801. Rd, Ste 400, Wilmington, DE 19808. Address required to be maintained in Broadway, FL 9, New York, NY 10019. LLC. Arts. of Org. filed Secy. of State Cert. of Form. filed DE Secy. of State, Cert of LLC filed with Secy of State home jurisdiction: 160 Greentree Drive, DE address of LLC: c/o Corporation of NY (SSNY) on 1/8/13. Off. loc.: NY 401 Federal St., Dover, DE 19901. of DE located: PO Box 898, Dover, Ste.101, Dover, Delaware 19904. Arts. Service Company, 2711 Centerville County. SSNY designated as agent Purpose: any lawful act or activity. DE 19903. Purpose: any lawful act. Of Org filed with DE Secy of State, Road, Suite 400, Wilmington, DE of LLC upon whom process against Division of Corporations, 401 Federal 19808. Cert of Formation of LLC filed it may be served. SSNY shall mail Notice of Formation of A2A NOTICE OF FORMATION OF AGNES.S St., Suite 4, Dover, DE 19901. Purpose: on 6/12/09 with the Secy of State of process to: c/o Handro Management CONSULTING LLC. Arts. of Org. filed MANAGEMENT GROUP LLC. Arts of To engage in any activity for which DE loc at: Div of Corps, John G Group LLC, 561 Seventh Ave., NY, with Secy. of State of NY (SSNY) on Org filed with Secy of State of NY LLCS may be formed under NY law. Townsend Bldg, 401 Federal Street – NY 10018, Attn: Scott D. Galin. 01/08/13. Office location: NY County. (SSNY) on 12/6/12. Office location: NY Ste 4, Dover, DE 19901. Purpose of Purpose: any lawful activity. SSNY designated as agent of LLC County. SSNY designated as agent Notice of Formation of My My Love LLC: any lawful activity. upon whom process against it may upon whom process may be served LLC. Arts. of Org. filed with Secy. of FIX IT SPOFFY LLC, a domestic LLC, be served. SSNY shall mail process and shall mail copy of process State of NY (SSNY) on 1/10/13. NOTICE OF FORMATION OF FNK Arts. of Org. filed with the SSNY on to The Offices of Constantin, 575 against LLC to: 200 Riverside Blvd., Office location: NY County. SSNY Enterprises LLC. Arts of Org filed 12/5/12. Office location: New York Madison Ave., 25th Fl., NY, NY NY, NY 10069. Purpose: Retail sales. designated as agent of LLC upon with Secy of State of NY (SSNY) on County. SSNY is designated as 10022. Purpose: Any lawful activity. whom process against it may be 1/16/13. Office location: NY County. agent upon whom process against served. SSNY shall mail process to: SSNY designated as agent upon the LLC may be served. SSNY shall Notice of formation of 810-VE Laight, The LLC, 7 E 47th St., NY, NY 10017, whom process may be served and Notice of Formation of DKC STUDIO, mail process to: Jeremy Spofford, LLC. Art of Org filed with the Sec of also the principal office. Purpose: shall mail copy of process against LLC. Arts. of Org. filed with Secy. of 215 E. 79th St., 5D, NY, NY 10075. State of NY (SSNY) on 12/18/12. any lawful activities. LLC to: PO Box 61, Shrub Oak, NY State of NY (SSNY) on 09/19/12. Office located in NY Co. SSNY has General Purposes. Office location: NY County. SSNY 10588-0061. Principal business been designated for service of address: 242 E 83rd St, NY, NY designated as agent of LLC upon Notice of Formation of AGMF, LLC. process. SSNY shall mail copy of 10028. Purpose: any lawful act. Notice of Formation of IMG Models whom process against it may be any process to the LLC c/o James E. Arts. of Org. filed with Secy. of State served. SSNY shall mail process to 1234, LLC. Arts. of Org. filed with NY Bishop, 902 Clint Moore Road, Ste. of NY (SSNY) on 01/30/13. Office Dept. of State on 12/26/12. Office Corporation Service Co., 80 State St., 220, Boca Raton, Florida 33487. location: NY County. SSNY desig- Notice of Formation of 500 FTW LLC. Albany, NY 12207, regd. agent upon Arts of Org filed with Secy of State location: NY County. Princ. bus. addr.: Purpose: any lawful purpose. nated as agent of LLC upon whom 1360 E. 9th St., Cleveland, OH 44114. whom and at which process may be process against it may be served. of NY (SSNY) on 01/04/13. Office served. Purpose: Any lawful activity. location: New York County. SSNY Sec. of State designated agent of SSNY shall mail process to Wilson LLC upon whom process against it NOTICE OF FORMATION OF fuelsoul Elser Moskowitz Edelman & Dicker designated as agent of LLC upon whom group LLC. Arts of Org filed with Secy may be served and shall mail process Notice of Formation of Nada Ray LLP, Attn: Nicholas Caiazzo, 150 E. process against it may be served. of State of NY (SSNY) on 12/27/12. SSNY shall mail process to: 500 FTW to: c/o CT Corporation System, 111 Media LLC. Arts of Org. filed with NY 42nd St., NY, NY 10017. Purpose: 8th Ave., NY, NY 10011, regd. agent Office location: NY County. SSNY Any lawful activity. LLC, 521 Fifth Avenue, Suite 1804, Secy of State (SSNY) on 10/25/12. designated as agent upon whom upon whom process may be served. Office loc: NY. SSNY is designated New York, NY 10175. Purpose: To process may be served and shall own the property located at 500 Fort Purpose: all lawful purposes. as agent of LLC upon whom process mail copy of process against LLC to: Notice is herby given that a license against it may be served and shall Washington Avenue, New York, NY. 101 N. Brand Blvd.; 11th fl; Glendale, #1246187 for on premise liquor has NOTICE OF FORMATION OF mail process to 803 W. 180 St, #66, CA 91203. Principal business been applied for by the undersigned to FREEDULGENCE LLC. Arts of Org New York, NY 10033. Purpose: any address: 425 E 79th St; Ste 2E; NY, sell liquor at retail in a wine bar under NOTICE OF FORMATION OF filed with Secy of State of NY (SSNY) lawful activity. NY 10075. Purpose: any lawful act. the Alcoholic Beverage Control Law FRANZISKA FOX LLC. Arts of Org on 1/3/13. Office location: NY at 26 Astor Place, New York, NY filed with Secy of State of NY (SSNY) County. SSNY designated as agent Notice of formation of Archipelago 10003 for on premises consumption. on 1/9/13. Office location: NY County. upon whom process may be served Real Estate, LLC. Arts of Org Filed Notice of formation of The Chou Brio Bar Corp dba bahr che SSNY designated as agent upon and shall mail copy of process with Secy Of State of NY on 1/8/13. Organization Holdings LLC. whom process may be served and against LLC to principal business Office Location: NY County. SSNY Articles of Organization filed with the shall mail copy of process against address: 73 Worth St, Ste 5D, NY, Secretary of State of New York (SSNY) Notice of Formation of DAMES, LLC. LLC to principal business address: designated as agent upon whom Arts. of Org. filed with Secy. of State NY, 10013. Purpose: any lawful act. process may be served and shall on 06/20/2012. Off. loc.: NY County. 182 MULBERRY ST APT 5, NY, NY SSNY designated as agent of LLC of NY (SSNY) on 12/24/12. Office 10012. Purpose: any lawful act. mail copy of process against LLC to location: NY County. SSNY desig- NOTICE OF FORMATION OF AVEC principal business address: 258 upon whom process against it may be served. SSNY shall mail process to: The nated as agent of LLC upon whom NEW YORK LLC. Arts of Org filed Riverside Drive, NY, NY 10025. process against it may be served. SCOTT SILVERSTEIN MANAGEMENT with Secy of State of NY (SSNY) on Purpose: any lawful act. LLC, 140 Riverside Blvd., #319 NY, NY 10069. Purpose: any lawful activity. SSNY shall mail process to the LLC, LLC Articles of Org. filed NY Sec. of 11/16/12. Office location: NY 425 E. 58th St., Apt. 47A, NY, NY State (SSNY) 12/11/12. Office in NY County. SSNY designated as agent Notice of Formation of ARL 2013 LLC. 10022. Purpose: Any lawful activity. Co. SSNY desig. agent of LLC upon upon whom process may be served Notice is hereby given a license, Arts. of Org. filed with NY Dept. of whom process may be served. SSNY and shall mail copy of process number 1268841, for tavern wine has State on 1/3/13. Office location: NY shall mail copy of process to One against LLC to principal business been applied for by the undersigned ENRIQUE HERNANDEZ MD CARDIAC County. Sec. of State designated South Rd., Port Washington, NY address: 1545 BELL BLVD BAYSIDE to sell wine and beer at retail in a & VASCULAR SERVICES PLLC, a agent of LLC upon whom process 11050. Purpose: Any lawful purpose. NY 11360. Purpose: any lawful act. Restaurant under the Alcoholic Prof. LLC. Arts. of Org. filed with the against it may be served and shall Principal business location: 260 W. Beverage Control Law at 235 West SSNY on 09/26/2012. Office loc: NY mail process to: c/o CT Corporation 39TH St., NY, NY 10018. 46th Street, New York, NY 10036 for County. SSNY has been designated as Notice of Formation of BIEN CUIT - System, 111 8th Ave., NY, NY 10011, on premises consumption. PH Cafe agent upon whom process against it CHRISTOPHER STREET, LLC. Arts. regd. agent upon whom process LLC and Corso Coffee 46 may be served. SSNY shall mail NOTICE OF FORMATION of Jersey of Org. filed with Secy. of State of NY may be served. Purpose: any lawful Management, LLC as manager. process to: 41 River Terrace, Room Mike’s 56th and 3rd LLC. Articles of (SSNY) on 01/16/13. Office location: activity. 3605, NY, NY 10282. Purpose: To Organization filed with Secretary of NY County. SSNY designated as Practice The Profession Of Medicine. State of New York (SSNY) on 12/21/12. agent of LLC upon whom process GLM SAN DIEGO, LLC, a domestic Notice of Formation of Office location: NY County. SSNY against it may be served. SSNY shall LLC, Arts. of Org. filed with the SSNY FactoryOutletStore LLC. Arts. of Org. has been designated as an agent mail process to the LLC, 35 on 12/19/12. Office location: New filed Secy. of State of NY (SSNY) on Notice of Formation of MAH Associates, upon whom process against the LLC Christopher St., NY, NY 10014. York County. SSNY is designated as 6/22/12. Office location: NY County. LLC. Arts. of Org. filed with NY Dept. may be served. The address to Purpose: Any lawful activity. agent upon whom process against SSNY designated as agent of LLC of State on 5/15/12. Office location: which SSNY shall mail a copy of any upon whom process against it may process against the LLC is to: Peter the LLC may be served. SSNY shall NY County. Sec. of State designated Notice of Qualification of Group Sales be served. SSNY shall mail process Cancro, 2251 Landmark Place, mail process to: Maidman and agent of LLC upon whom process Box Office, LLC. App for Authority to: c/o The LLC, 1410 Broadway, Manasquan, NJ 08736. Purpose: To Mittelman, LLP, 70 E. 55th St., NY, against it may be served and shall filed with the Secy of State of NY 20th Fl., NY, NY 10018. Purpose: any engage in any lawful act or activity. NY 10022-3222. General Purposes. mail process to: c/o Mintz & Gold LLP, (SSNY) on 11/30/12. Office loc: New lawful activity. Latest date to dissolve 12/31/2042. 470 Park Ave. South, 10th Fl. North, York County. LLC formed in DE on NY, NY 10016, principal business Notice of Qualification of DLICM, LLC. 3/30/12. SSNY has been designated Notice of Qualification of Colin Cowie Notice of Qualification of AECOM address. Purpose: any lawful activity. Authority filed with Secy. of State of NY as an agent upon whom process may Celebrations, LLC. Authority filed with Capital Management, LLC. Authority (SSNY) on 01/08/13. Office location: be served and shall mail a copy of any Secy. of State of NY (SSNY) on 1/9/13. filed with Secy. of State of NY (SSNY) NOTICE OF FORMATION OF LIMITED NY County. LLC formed in Delaware process against the LLC served upon Office location: NY County. LLC on 01/30/13. Office location: NY LIABILITY COMPANY. NAME: BRH-1 (DE) on 01/07/13. SSNY designated it to c/o Corporation Service Company, formed in Delaware (DE) on 12/14/12. County. LLC formed in Delaware (DE) HOLDINGS, LLC. Articles of as agent of LLC upon whom process 80 State Street, Albany, NY 12207- SSNY designated as agent of LLC on 01/28/13. SSNY designated as Organization were filed with the against it may be served. SSNY shall 2543. Princ address of LLC: 729 7th upon whom process against it may be agent of LLC upon whom process Secretary of State of New York mail process to the LLC, Attn: Ave, FL 7, New York, NY 10019. DE served. SSNY shall mail process to: against it may be served. SSNY shall (SSNY) on 01/08/13. Office location: Corporation Service Co., 80 State address of LLC: c/o Corporation David Berke, c/o Colin Cowie mail process to c/o Corporation New York County. SSNY has been St., Albany, NY 12207-2543, regd. Service Company, 2711 Centerville Celebrations, 568 Broadway, Ste. 705, Service Co. (CSC), 80 State St., designated as agent of the LLC upon agent upon whom and at which process Road, Suite 400, Wilmington, DE NY, NY 10012. Address to be Albany, NY 12207-2543. DE addr. of whom process against it may be may be served. DE addr. of LLC: 2711 19808. Cert of Formation of LLC filed maintained in DE: 615 South DuPont LLC: c/o CSC, 2711 Centerville Rd., served. SSNY shall mail a copy of Centerville Rd., Ste. 400, Wilmington, on 3/30/12 with the Secy of State of Hwy, Dover, DE 19901. Arts of Org. Ste. 400, Wilmington, DE 19808. Arts. process to the LLC, 60 East 88th DE 19808. Arts. of Org. filed with DE DE loc at: Div of Corps, John G filed with the DE Secretary of State, of Org. filed with Secy. of State of DE, Street, Lower Level, New York, New Secy. of State, John G. Townsend Townsend Bldg, 401 Federal Street – 401 Federal St., Dover, DE 19901. 401 Federal St., Ste. 4, Dover, DE York 10128. Purpose: For any lawful Bldg., 401 Federal St., Dover, DE Ste 4, Dover, DE 19901. Purpose of Purpose: any lawful activities. 19901. Purpose: Any lawful activity. purpose. 19901. Purpose: Any lawful activity. LLC: any lawful activity.

22 | Crain’s New York Business | February 25, 2013 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of APOLLO Notice of Qualification of BR PRIVATE Notice of Qualification of HOLLY PUFF NOTICE OF QUALIFICATION OF Madi Notice of Qualification of Trian SPV VII-L, MANAGEMENT (AOP) VIII, LLC. EQUITY 2013 LLC. Authority filed DESIGNS, LLC. Authority filed with Diaz / Tinyogre Touring, LLC. Authority LLC. Authority filed with NY Dept. of Authority filed with Secy. of State of NY with Secy. of State of NY (SSNY) on Secy. of State of NY (SSNY) on filed with Secy of State of NY (SSNY) State on 1/8/13. Office location: NY (SSNY) on 02/08/13. Office location: 02/07/13. Office location: NY County. 01/24/13. Office location: NY County. on 2/24/12. Office location: NY County. LLC formed in DE on 12/31/12. NY County. LLC formed in Delaware LLC formed in Delaware (DE) on LLC formed in Massachusetts (MA) County. LLC formed in DE on 8/8/11. NY Sec. of State designated agent of (DE) on 02/07/13. Princ. office of LLC: 02/04/13. Princ. office of LLC: 630 on 03/26/04. Princ. office of LLC: 180 SSNY designated agent upon whom LLC upon whom process against it 9 W. 57th St., NY, NY 10019. SSNY Fifth Ave., Ste. 2100, NY, NY 10111. E. 79th St., Apt.9D, NY, NY 10075. process may be served and shall may be served and shall mail process designated as agent of LLC upon whom SSNY designated as agent of LLC SSNY designated as agent of LLC mail copy of process against LLC to: to the principal business addr.: 280 process against it may be served. upon whom process against it may be upon whom process against it may be 276 Fifth Ave Ste 606 NY, NY 10001. Park Ave., 41st Fl., NY, NY 10017. DE SSNY shall mail process to the LLC, served. SSNY shall mail process to served. SSNY shall mail process to Principal business address: 276 Fifth addr. of LLC: Corporation Service Attn: John J. Suydam at the princ. the LLC at the princ. office of the LLC. Holly Puff Kennedy at the princ. office Ave, Ste 604, NY, NY 10001. DE Co., 2711 Centerville Rd., Ste. 400, office of the LLC. DE addr. of LLC: DE addr. of LLC: c/o Corporation of the LLC. MA addr. of LLC: c/o Day address of LLC: 2711 Centerville Rd, Wilmington, DE 19808. Cert. of c/o Corporation Service Co., 2711 Service Co., 2711 Centerville Rd., Ste. Pitney LLP, One International Pl., Ste 400, Wilmington, DE 19808. Cert. Form. filed with DE Sec. of State, Centerville Rd., Ste. 400, Wilmington, 400, Wilmington, DE 19808. Arts. of Boston, MA 02110. Arts. of Org. filed of LLC filed with Secy of State of DE Townsend Bldg., Dover, DE 19901. New Castle Cnty., DE 19808. Arts. of Org. filed with Secy. of the State of with Secy. of the Commonwealth located: PO Box 898, Dover, DE Purpose: any lawful activity. Org. filed with The Secy. of State of DE, Office of the Secy. of State, Div. Corps. Div., McCormack Bldg., One 19903. Purpose: any lawful act. DE, Dept. of State, Div. of Corps., of Corps., John G. Townsend Bldg., Ashburton Pl., 17th Fl., Boston, MA 22ND STREET RESTAURANT GROUP, John Townsend Bldg., Dover, DE 401 Federal St., Dover, DE 19901. 02108. Purpose: Any lawful activity. NOTICE OF FORMATION OF SRSLY LLC, a domestic LLC, Arts. of Org. 19901. Purpose: Any lawful activity. Purpose: Any lawful activity. LLC. Arts of Org filed with Secy of filed with the SSNY on 1/14/13. Notice is hereby given that a license, State of NY (SSNY) on 8/30/12. Office location: New York County. Notice of Formation of Millstone LITTLE BE DESIGN LLC, a domestic number 1268858, for beer & wine Office location: NY County. SSNY SSNY is designated as agent upon Advisors LLC. Arts. of Org. filed LLC, Arts. of Org. filed with the SSNY has been applied for by Legend designated as agent upon whom whom process against the LLC may Secy. of State of NY (SSNY) on on 12/24/12. Office location: New York Upper West LLC to sell beer & wine process may be served and shall be served. SSNY shall mail process 1/7/13. Off. loc.: NY County. SSNY County. SSNY is designated as agent at retail in a restaurant under the mail copy of process against LLC to to: The LLC, 54 W. 21 St., #905, NY, designated as agent of LLC upon upon whom process against the LLC Alcoholic Beverage Control Law at principal business address: 50 NY 10010. General Purposes. whom process against it may be may be served. SSNY shall mail 258 W 109 St, NY, NY 10025 for on Murray St. #623, NY, NY, 10007. process to: The LLC, c/o Tsubura Purpose: any lawful act. served. SSNY shall mail process to: premises consumption. Applicant: Notice of Formation of CWC HOLDINGS Wilson, 611 Broadway, Ste. 508, NY, 233 E. 17th St., Apt. 1, NY, NY Legend Upper West LLC LLC. Arts. of Org. filed with Secy. of 10003. Purpose: any lawful activity. NY 10012. General Purposes. Notice of Formation of Carole Aciman State of NY (SSNY) on 01/18/13. METTY PROPERTIES LLC, a domestic PLLC. Arts. of Org. filed with NY Office location: NY County. SSNY ELITE M&D, LLC, Arts. of Org. filed NOTICE OF FORMATION OF RE Music LLC, Arts. of Org. filed with the SSNY Dept. of State on 1/24/13. Office designated as agent of LLC upon with SSNY on 01/04/13. Off. Loc.: LLC. Arts of Org filed with Secy of on 12/31/12. Office location: New location: NY County. Sec. of State whom process against it may be New York County. SSNY designated State of NY (SSNY) on 1/15/13. Office York County. SSNY is designated as designated agent of PLLC upon served. SSNY shall mail process to as agent of LLC upon whom process location: NY County. SSNY designated agent upon whom process against whom process against it may be Douglas B. Seckendorf, 180 E. 82nd against it may be served. SSNY as agent upon whom process may the LLC may be served. SSNY shall served and shall mail process to: St., Ste., 5B, NY, NY 10028. shall mail a copy of process to: The be served and shall mail copy of mail process to: Cohen & Frankel, c/o Carole Aciman, 301 Cathedral Purpose: Any lawful activity. LLC, 34 East Broadway #1, New process against LLC to principal LLP, 11 E. 44th St., Ste. 1800, NY, Pkwy., 20G, NY, NY 10026. Purpose: York, NY 10002. Purpose: to business address:168 E 7th St, Ste 2A, NY 10017. General Purposes. practice the profession of law. NOTICE OF FORMATION OF LIMITED engage in any lawful act. NY, NY 10009. Purpose: any lawful act. LIABILITY COMPANY. NAME: PROTOTYPE ENTERTAINMENT LLC. NOTICE OF FORMATION OF Capsula NOTICE OF FORMATION OF Reve NOTICE OF FORMATION OF Noble Articles of Organization were filed HASH BASS LLC, a domestic LLC, & Co. (USA), LLC. Arts of Org filed Public Relations LLC. Arts of Org Grains NYC LLC. Arts of Org filed with the Secretary of State of New Arts. of Org. filed with the SSNY on with Secy of State of NY (SSNY) on filed with Secy of State of NY (SSNY) with Secy of State of NY (SSNY) on York (SSNY) on 01/14/13. Office 1/23/13. Office location: New York 1/11/13. Office location: NY County. on 12/28/12. Office location: NY 11/27/12. Office location: NY County. location: New York County. SSNY has County. SSNY is designated as agent SSNY designated as agent upon County. SSNY designated as agent SSNY designated as agent upon whom been designated as agent of the LLC upon whom process against the LLC whom process may be served and upon whom process may be served process may be served and shall mail upon whom process against it may be may be served. SSNY shall mail shall mail copy of process against and shall mail copy of process against copy of process against LLC to: c/o served. SSNY shall mail a copy of process to: Bourke, Flanagan & Asato, LLC to principal business address: LLC to principal business address: the LLC, 1500 Lexington Ave APT process to the LLC, 245 Fifth Avenue, P.C., 21 S. Main St., Southampton, 300 E. 34th St, Apt. 23G, NY, NY 15 Broad St #2528 NY, NY 10005. 5B, NY, NY 10029. Principal business Suite 1001, New York, New York 10016. NY 11968. General Purposes. 10016. Purpose: any lawful act. Purpose: any lawful act. address: 313 E 95th St, Ste 302, NY, Purpose: For any lawful purpose. NY 10128. Purpose: any lawful act. Notice of Formation of THE PIONEER NOTICE OF FORMATION OF LIMITED SPORTS, LLC, a domestic Limited LIABILITY COMPANY. NAME: 128 NOTICE OF FORMATION OF MELISSA Notice of Qual. of 285 Madison Liability Company. Arts of Org filed NOTICE OF FORMATION OF FRYERNS FOR 64 HOSPITALITY LLC. Articles A DOFT MD PLLC. Arts of Org filed Funding LLC, Auth. filed Sec’y of with Secretary of State of NY on TECHNOLOGY CONSULTING, LLC. of Organization were filed with the with Secy of State of NY (SSNY) on State (SSNY) 11/29/12. Office loc.: 12/13/2012. Office location: Nassau Arts of Org filed with the Secy of Secretary of State of New York 10/23/12. Office location: NY County. NY County. LLC org. in DE 11/27/12. County. The street address is: 2370 State of NY (SSNY) on 6/28/12. (SSNY) on 01/30/13. Office location: SSNY designated as agent upon SSNY desig. as agent of LLC upon Elk Ct., N. Bellmore, NY 11710. Office location: NY County. SSNY New York County. SSNY has been whom process may be served and whom process against it may be SSNY has been designated as agent designated as agent upon whom designated as agent of the LLC upon shall mail copy of process against served. SSNY shall mail copy of of the LLC upon whom process process may be served and shall whom process against it may be PLLC to: 1330 FIRST AVE, PH 1, NY, proc. to NRAI, 111 Eighth Ave., NY, against it may be served. SSNY shall mail copy of process against LLC to served. SSNY shall mail a copy of NY 10021. Principal business NY 10011, the Reg. Agt. upon whom mail process served to the LLC at principal business address: 260 W process to the LLC, 60 East 13th address: 655 PARK AVE, NY, NY proc. may be served. DE off. addr.: street address. Purpose: any lawful 54TH ST APT 25-C, NY, NY 10019. Street, 8D, New York, New York 10003. 10065. Purpose: any lawful act. 160 Greentree Dr., Ste. 101, Dover, act of activity. Purpose: any lawful act. Purpose: For any lawful purpose. DE 19904. Cert. of Form. on file: Notice of Qualification of HJS SSDE, Townsend Bldg., Dover, DE Notice of Qualification of Broad Street Notice of Qualification of CRT CAPITAL Notice of Qualification of LOGGERHEAD Management GP LLC. Authority filed 19901. Purp.: any lawful activities. Energy Partners Offshore Holding - B, GROUP LLC. Authority filed with Secy. INVESTMENTS, L.L.C. Authority filed with Secy. of State of NY (SSNY) on L.P. App. for Auth. filed Secy. of State of State of NY (SSNY) on 01/16/13. with Secy. of State of NY (SSNY) on 01/28/2013. Office location: NY NOTICE OF QUALIFICATION of of NY (SSNY) on 5/17/12. Off. loc.: NY Office location: NY County. LLC 01/15/13. Office location: NY County. County. LLC formed in Delaware (DE) MARKETING DRIVE, LLC. Authority County. LP formed in Cayman Islands formed in Delaware (DE) on 02/01/12. LLC formed in Delaware (DE) on on 12/21/2012. SSNY designated as filed with Secy of State of NY (SSNY) (CI) on 4/4/12. SSNY designated as Princ. office of LLC: 1633 Broadway, 07/24/12. Princ. office of LLC: 350 agent of LLC upon whom process on 2/6/13. Office location: NY County. agent of LP upon whom process 27th Fl., NY, NY 10019. SSNY Park Ave., 11th Fl., NY, NY 10022. against it may be served. SSNY shall LLC formed in IL on 3/29/07. SSNY against it may be served. SSNY shall designated as agent of LLC upon SSNY designated as agent of LLC mail process to c/o Maples Fiduciary designated agent upon whom process mail process to: 200 West St., NY, NY whom process against it may be upon whom process against it may Services (Delaware) LLC, 4001 may be served and shall mail copy of 10282-2198. CI address of LP: Maples served. SSNY shall mail process to be served. SSNY shall mail process to Kennett Pike, Suite 302, Wilmington, process against LLC to office required Corporate Service Ltd., PO Box 309, c/o Corporation Service Co., 80 c/o Corporation Service Co. (CSC), DE 19807. DE address of LLC: c/o to be maintained in jurisdiction of Ugland House, Grand Cayman, KY1- State St., Albany, NY 12207-2543. 80 State St., Albany, NY 12207-2543. Maples Fiduciary Services (Delaware) formation: c/o Melvin J. Fein 1155 S 1104, CI. Name/address of each DE addr. of LLC: 2711 Centerville DE addr. of LLC: c/o CSC, 2711 LLC, 4001 Kennett Pike, Ste 302, Washington St Ste 204 Naperville IL genl. ptr. available from SSNY. Cert. Rd., Ste. 400, Wilmington, DE 19808. Centerville Rd., Ste. 400, Wilmington, Wilmington, DE. Arts. of Org. filed 60540. Cert of LLC filed with Secy of of LP filed Registrar of Exempted Arts. of Org. filed with DE Secy. of DE 19808. Arts. of Org. filed with DE with Secy. of State, of the State of State of IL located: Dept of Business LPs, Elizabethan Sq., 4th Fl, Phase State, DE Div. of Corps., 401 Federal Secy. of State, Div. of Corps., 401 DE, Div. of Corps., 401 Federal St., Services Limited Liability Div Rm 351 Four, George Town, Grand Cayman, St., Ste. 4, Dover, DE 19901. Federal St., Dover, DE 19901. Ste. 4, Dover, DE 19901. Purpose: Howlett Bldg 501 S 2nd St. Springfield CI. Purpose: any lawful activity. Purpose: Any lawful activity. Purpose: Any lawful activity. Any lawful activity. IL 62756. Purpose: any lawful act.

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February 25, 2013 | Crain’s New York Business | 23 FOR THE RECORD

project at the North River wastewater RETAIL prices ranging from $61.65 to $61.85, in treatment plant. To make inquiries or to ● Lovely Bridal Shop signed a 10-year a transaction worth $39,803,816. He ABOUT THIS SECTION obtain bid documents, contact Jeanne lease for 4,500 square feet at 182 Duane now directly holds 914,642 shares. FOR THE RECORD is a weekly listing of information from the public record that Schreiber at (718) 595-3456 or St., between Hudson and Greenwich ● can help businesspeople in the New York area find opportunities, potential [email protected]. streets.The space consists of 2,500 Och-Ziff Capital Management Group square feet on the ground floor and 2,000 (OZM) new clients and updates on competitors. ● School Construction Authority square feet on the lower level.The tenant Dubai Holding sold 4,911,290 shares of To ask questions or get more information on this section, contact Crain’s Seeks competitive sealed bids by 10 was represented by Kate Cohen and Ross common stock at $10.06 on Feb. 7, in a research department at [email protected]. a.m. on March 5 for a low-voltage Kaplan of Newmark Grubb Knight transaction worth $49,395,300. It now electrical system at P.S. 72 in Brooklyn. Frank.The landlord, Stelen Realty, was indirectly owns 33,227,300 shares. Bid documents are available for a represented by Roxanne Betesh and charge of $100, payable only by Sarah Shannon of Sinvin Real Estate. ● MasterCard Inc. (MA) NEW IN TOWN Filed for Chapter 11 bankruptcy certified check or money order made The asking rent was $21,000 per month. MasterCard Foundation sold 47,488 protection on Feb. 7. The filing cites out to the New York City School shares of common stock at prices Companies that would like to have details estimated liabilities of $1,000,001 to Construction Authority.To make ● Con Amore signed a lease for 7,000 ranging from $516.42 to $520.56 of openings published should submit $10 million and estimated assets of inquiries or obtain bid documents, square feet at 18 Commerce St. in Red between Feb. 4 and Feb. 7, in a descriptions following this format to $1,000,001 to $10 million. The creditor contact Lily Persaud at (718) 752-5852 Hook, Brooklyn.The bar and lounge will transaction worth $24,641,844. It now [email protected], with with the largest unsecured claim is or [email protected]. occupy the ground floor and basement. directly owns 12,378,800 shares. “New in Town” in the subject line. Deborah Riggi, owed $30,000. The tenant and the landlord, Salvatore GOODS AND SERVICES Reale, were represented by Louie ● JPMorgan Chase & Co. (JPM) ● Fletcher’s Brooklyn Barbecue ● Hios Real Estate Corp. ● Administration for Children’s Services Hamdan of Kalmon Dolgin Affliliates. Frank Bisignano, co-chief operating 433 Third Ave., Brooklyn 2 W. Kingsbridge Road, Bronx Seeks competitive sealed proposals by The asking rent was $7,000 per month. officer, sold 20,000 shares of common The restaurant opened in Gowanus. The Filed for Chapter 11 bankruptcy 2 p.m. on March 14 for parent stock at $48.57 on Feb. 6, in a menu features Carolina-style barbecue. protection on Feb. 7. The filing cites advocates with a demonstrated ability transaction worth $971,400. On Feb. 7, estimated liabilities of $1,000,001 to to meet the complex advocacy needs of STOCK TRANSACTIONS he exercised options on 400,000 shares ● Goodby Silverstein & Partners $10 million and estimated assets of parents who are the subject of a child of common stock at prices ranging from 200 Varick St., Manhattan $1,000,001 to $10 million. The creditors protective investigation and for whom Following are recent insider transactions at $38.98 to $39.83, in a transaction worth The advertising agency opened its first with the largest unsecured claims are ACS has determined that an initial New York’s largest publicly held companies $15,846,500. He now directly holds shop in New York City.The San R.A. Cohen & Associates, owed child safety conference is necessary.The filed with the Securities and Exchange 338,676 shares. Francisco-based firm also has a location $1,670,000; Argyropoulos & Bender, RFP can be obtained from the Commission by executives and major in Detroit. owed $47,500; and Lester & Associates, department office of procurement, 150 shareholders. Listings are in order of ● Bed Bath & Beyond Inc. (BBBY) owed $8,605. William St., or can be downloaded at transaction value.The information was Steven H. Temares, chief executive, ● Iosselliani www.nyc.gov/acs. A preproposal obtained from Thomson Reuters. exercised options on 154,630 shares of 4 W. 29th St., Manhattan ● Kambia Real Estate Corp. conference will take place at 10 a.m., common stock at prices ranging from The luxury boutique opened in 2647-2661 Jerome Ave., Bronx Feb. 28, at the department. To make ● American Express Co. (AMX) $37.51 to $38.77 between Feb. 5 and midtown. It is the brand’s New York Filed for Chapter 11 bankruptcy inquiries, contact Rafael Asusta at Kenneth Chenault, chief executive and Feb. 6, in a transaction worth flagship store and first U.S. location. protection on Feb. 7. The filing cites (212) 341-3511 or rafael.asusta@ chairman, exercised options on 555,208 $5,887,882. During the same period, he estimated liabilities of $1,000,001 to acs.nyc.gov. shares of common stock at $43.98 on sold 154,630 shares at prices ranging ● Runner & Stone $10 million and estimated assets of Feb. 8, in a transaction worth from $59.60 to $60.09, in a transaction 285 Third Ave., Brooklyn $1,000,001 to $10 million. The creditors ● Department of Education $24,416,382. On the same day, he sold worth $9,217,579. He now directly The bakery opened in Gowanus. It with the largest unsecured claims are Seeks competitive sealed bids by 4 p.m. 643,865 shares of common stock at holds 552,318 shares. Ⅲ serves fresh bread, pastries and savory R.A. Cohen & Associates, owed on March 5 for F5networks dishes. $1,250,000; Argyropoulos & Bender, maintenance. To make inquiries or owed $47,500; and Philip obtain bid documents, contact the Mastronihalis, owed $7,000. vendor hotline at (718) 935-2300 or DEALS ROUNDUP COMPANY MOVES [email protected] ● Metro United Properties bid opening will take place on March 6 Companies that would like to have details 33 W. Ninth St., Manhattan at 11 a.m. TRANSACTION SIZE of recent moves published should submit Filed for Chapter 11 bankruptcy SELLER/TARGET (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE ● descriptions following this format to protection on Feb. 6. The filing cites Department of Finance Coatue Management $24,758.6 Liberty Global Inc. SB M&A [email protected], with estimated liabilities of $1,000,001 to Seeks competitive bids by 3 p.m. on Distributors Inc. “Company Moves” in the subject line. $10 million and estimated assets of March 12 for the emergency repair and (Manhattan), Manning $1,000,001 to $10 million. preventive maintenance of the central & Napier Advisors ● Glaceau package and air-conditioning window (Manhattan)/ 260 Madison Ave., Manhattan ● Skillman Estates units. To make inquiries or to obtain bid Virgin Media Inc. The beverage company relocated in 580 Fifth Ave., Manhattan documents, contact Jean Kressner at Cablevision Systems $2,620.8 Charter Communications Operating SB M&A midtown. It was previously located in Filed for Chapter 11 bankruptcy (212) 669-3896 or kressnerj@ Corp./Bresnan Whitestone, Queens, at 17-20 protection on Feb. 6. The filing cites finance.nyc.gov. Broadband Holdings Whitestone Expressway. estimated liabilities of $10,000,001 to Apollo Global $1,231.5 Reliance Steel & Aluminum Co. SB M&A $50 million and estimated assets of Management ● SBLM Architects REAL ESTATE DEALS (Manhattan), Conversus $1,000,001 to $10 million. Capital, Tempus Quo 545 W. 45th St., Manhattan Capital Management The architecture firm relocated to Companies that would like to have details (Manhattan) Hell’s Kitchen. Its previous address GOVERNMENT CONTRACT of their recent transactions appear in these UBS Global Asset $902.0 Kimco Realty Corp., the Blackstone SB M&A was 151 W. 26th St. OPPORTUNITIES listings should email descriptions following Management/portfolio Group (Manhattan) this format to ELaermer@ crains of 40 shopping centers (82%) ● ShoreTel Following are selected contract newyork.com, with “Real estate Maltby Capital Ltd./ $764.2 Warner Music Group Corp. SB M&A 1385 Broadway, Manhattan opportunities recently announced by New transaction” in the subject line, or enter Parlophone Records Ltd. (Manhattan) The technology company relocated to York City agencies.To learn how to sell them online at crainsnewyork.com/ Teachers Insurance and $600.0 Norges Bank Investment Management SB M&A the garment district. Its previous address goods and services to city government, visit submitadeal. Deals are listed in order of Annuity Association College (49.9%) was 245 W. 17th St. www.nyc.gov/selltonyc. For a searchable square footage. Retirement Equities Fund database of current procurement notices, (Manhattan)/five office visit www.nyc.gov/cityrecord. Listings are COMMERCIAL buildings in New York, BANKRUPTCIES alphabetical by category and department. ● Major Lindsey & Africa signed a 10- Washington and Boston year lease for 21,700 square feet at 521 Not disclosed/ $367.0 Embassy Property Developments Ltd.; SB M&A The following listings are selected from the CONSTRUCTION SERVICES Fifth Ave. The legal industry recruiter Vrindavan Tech Village HDFC Private Equity; the Blackstone most recent available filings by companies ● Department of Design and Construction will take the entire fifth floor and plans Group (Manhattan) seeking bankruptcy protection in the Seeks competitive bids by 2 p.m. on to move by midsummer. The tenant was Morgan Stanley $128.0 Cousins Properties Inc. SB M&A Southern and Eastern Districts of New March 21 for the renovation of the represented by Jamie Smith of Cassidy Real Estate Fund Inc. (remaining 80%) York. Information was obtained from U.S. screening room at the Downtown Turley.The landlord, SL Green Realty (Manhattan)/ Bankruptcy Court records available on Community Television Center. Bid Corp., was represented by Peter Alden, MSREF/Cousins Terminus 200 Public Access to Court Electronic Records. documents are available for a $35 Whitten Morris, Mikael Nahmias, Tara JPMP Capital (Manhattan)/ $100.9 Western National Realty Advisors SB M&A Listings are in alphabetical order. deposit, payable by company check or Stacom and Barry Zeller of Cushman & Ironwood and Fairway Palms money order only, and are available at Wakefield.The asking rent was PMI Mortgage Services $90.0 Arch Capital Group (U.S.) SB M&A ● De La Fontaine www.nyc.gov/ddc. There will be a undisclosed. Co./operating platform Inc. (Manhattan) 519 Columbus Ave., Manhattan mandatory prebid conference at 10 a.m. assets and PMI Mortgage Assurance Co. Filed for Chapter 11 bankruptcy on March 7 at the Downtown ● PM Pediatrics signed a 10-year lease protection on Feb. 8. The filing cites Community Television Center, located for 6,100 square feet at 240 Atlantic Ave. Not disclosed/ $80.0 Allen & Co. Inc. investment arm GCI estimated liabilities of $100,001 to at 87 Lafayette St. For more in Brooklyn. The doctor’s office will New Relic Inc. (Manhattan), Benchmark Capital, Dragoneer Investment Group, $500,000 and estimated assets of $0 to information, contact Ben Perrone at take space on the ground floor. The Insight Venture Partners (Manhattan), $50,000. The creditors with the largest (718) 391-2614. tenant was represented by Brad Cohen Passport Management, T. Rowe Price unsecured claims are Quality General and Jason Pennington of Ripco Real Group Inc., Tenaya Capital, Trinity Ventures ● Department of Environmental Protection Contracting, owed $55,000; and Conca Estate. The landlord, Boerum Selected deals announced for the week ended Feb. 9 involving companies in metro New York. D’Oro, owed $52,636.02. Requests proposals by 4 p.m. on March Commercial, was represented by Ryan SB M&A: Strategic buyer M&A represents a minority or majority acquisition of existing shares 13 for a consultant to provide Condren and Timothy King of CPEX of a company without the participation of a financial buyer. GCI: Growth capital investment ● Hildavan Realty Corp. construction management services for Real Estate Services. The asking rent represents new money invested in a company for a minority stake. source: capitaliq 3101 Eastchester Road, Bronx the electrification and cogeneration was $85 per square foot.

24 | Crain’s New York Business | February 25, 2013 REAL ESTATE DEALS

Digital firm hearts BARE BONES Leumi becomes Times Square Videology Inc., a digital advertising company, signed a 10-year lease for an elevator bank 16,000 square feet at 1500 Broadway, in the heart of Times Square. The deal proves once again that not all ank Leumi USA, a subsidiary of Israeli banker Leumi Group, fast-growing tech companies are has inked a 20-year lease for 60,000 square feet at 579 Fifth Ave. fixated on midtown south. The caveat is that the space is spread “It didn’t even enter their mind,” over five floors in the building, locat- said Jim Wenk, a broker at Jones ed on the corner of East 47th Street. Lang LaSalle who represented BThe bank will occupy the second, third, fifth, Videology in the deal. sixth and seventh floors in a building with asking Instead, the Baltimore-based 162-10 JAMAICA AVE., 960 SIXTH AVE. 44 W. 18TH ST. rents in the $60s per square foot. The bank has company wanted to stay put in a lo- QUEENS ASKING RENT; TERM: ASKING RENT; TERM: had a branch on the ground floor of the building cation near Penn Station, where ex- ASKING RENT; TERM: Long-term lease; $44 per square foot; five for years. ecutives at the firm often ferry to $25 per square foot; six undisclosed years years The layout upstairs is unusual given that ten- and from its Maryland headquarters SQUARE FEET: 11,000 SQUARE FEET: 6,100 ants of Bank Leumi’s size often seek space where on Amtrak. The space is also close SQUARE FEET: 32,000 they can be located on one or two floors for effi- to major Videology clients like Star- TENANT; REP: TENANT; REP: Taboola TENANT; REP: Fedcap BankUnited; Kim Mogull Inc.; Jared Freede of ciency reasons. A source said the bank has sepa- com MediaVest, which is at 1675 Rehabilitation Services; of Mogull Realty CBRE Group Inc. rate units that don’t require the type of integra- Broadway, and Mindshare, at 498 William O’Brien of M.C. O’Brien Inc. LANDLORD; REP: LANDLORD; REP: Forty tion that might have normally prompted the Seventh Ave. Hidrock Realty; in-house Four Eighteen Associates; Videology currently sublets LANDLORD; REP: Gertz representation by Robert James Buslik of Adams & tenant to look elsewhere. white-brick façade, upgrading the 5,000 square feet from financial ad- Plaza Acquisitions 2; Roy Kaplan Co. And then there was a big plus to lobby and adding large glass panes visory firm Duff & Phelps at 1500 Chipkin of CBRE Group Inc. BACK STORY: The BACK STORY: The the transaction. to the retail space. Broadway. With that deal set to ex- Florida-based bank will content distribution and “Bank Leumi will receive exteri- The improvements were part of pire in May, the company agreed to BACK STORY: The job- open its New York City monetization platform will or signage in the deal,” said Joan the draw for Bank Leumi, which take the 33-story building’s entire placement, counseling flagship in Herald use the Flatiron space to service and employment- Square, one of three house its general and Meixner, a broker at CBRE who will be relocating from the Graybar fourth floor in a lease directly with support provider will take branch locations set to executive offices, represented the tenant. “It offered Building on Lexington Avenue. landlord Tamares Real Estate space on the fourth floor open in the city in March. according to The the chance to brand the building Bank Leumi was represented by Holdings. Rent in the deal was in of the building in the first Commercial Observer. with their identity.” Brian Gell of CBRE.A CBRE team the mid-$50s per square foot. quarter of this year. The landlord, Axl Stawski, re- led by Sam Seiler, Stephen Kenneth “They liked the building and the cently spent millions of dollars ren- Eynon and Edward Goldman repre- location,so they wanted to stay put,” fund a very nice build-out of their represented Tamares in the transac- ovating the 150,000-square-foot sented Mr. Stawski in the deal. Mr. Wenk said. “The landlord also new office space.” tion. building, such as polishing its —daniel geiger sweetened the deal by agreeing to Paul Amrich of CBRE Group —daniel geiger

SMALL BUSINESS Old firm sees new demand after hurricane

Post-Sandy rebuilding three times the usual number,” said head with giant competitors, in- Mr.Feldsher,who explains that 80% cluding four New York Stock Ex- projects spark sales to 90% of all fittings are made in change companies, to win business. China and India. To that end, Mr. Feldsher has for 75-year-old Steel Founded as a stamping operation tried to pass along an “old-school, Electric Products in a small garage on 19th Street in hug-over-handshake” approach to Brooklyn in 1938 and incorporated Ross, who is vice president of oper- in 1952, SEPCO eventually ex- ations of the 13-employee firm. “By BY BILL GLOVIN panded from the way, have you heard the one creating prod- about the priest, minister and rabbi eep inside buildings ucts like straps $12B who walk into a bar?” he began dur- like 1 World Trade that held pipes 2012 REVENUE ing a recent tour for a visitor. Center, power flows for wiring device to the wall into manufacturing Mr. Feldsher also makes an ag- FAMILY AFFAIR: to every floor fittings. Phil industry gressive, ongoing effort to keep the Howard Feldsher through electrical Reddock, Mr. (including electrical supplies customers need in stock— runs Steel Electric wires threaded through giant con- conduits and conduit with his son, Ross. D Feldsher’s new fittings) something rivals don’t always do. duit pipes,connected by zinc-plated father-in-law in “Since the banking crisis, the big cable fittings. 1976, invited boys tend to operate with fewer em- By selling unglamorous, hidden him to learn the - 3.7% ployees and inventory, which gives in 10 categories. The old one was pounds) need approval by the Un- necessities such as these conduits business. Today, SHRINKAGE OF us a leg up,” he said. black and white. derwriters Laboratory,a safety con- INDUSTRY from and connectors, Howard Feldsher, Mr. Feldsher’s 2007 to 2012 He also tries to turn the compa- The company has recently ex- sulting and certification firm, ac- 67, generates sales in the $22 mil- son, Ross, 30, is ny’s small size to its advantage by panded into new products. In addi- cording to federal guidelines, but lion to $30 million range at Steel the fourth gen- pulling out all the stops to offer tion to SEPCO’s offices, located they also have to meet separate Electric Products, or SEPCO. The eration to work +2.7% same-day deliveries. “Our policy is under a subway trestle on the edge standards set by the New York City profitable Brooklyn-based manu- in the business, PROJECTED we have no policy,” said Mr. Feld- of the Bay Ridge section of Brook- Department of Transportation. facturer sells its wares to distribu- which celebrat- GROWTH of sher.“Any employee,including Ross lyn at 121 New Utrecht Ave., the industry from SEPCO expects to supply a consid- tors for use by electrical contractors. ed its 75th year 2012 to 2017 and myself, may be asked to do any company has 30,000 square feet of erable number needed to complete Besides the World Trade Center,its in January. Ross Source: IBISWorld task at any given time. Smallness al- immaculately clean warehouse Manhattan’s Second Avenue Sub- fittings have been used at projects started helping lows for flexibility, nimbleness.” space. On a walk-through, the way line. such as the Hudson rail yards. Re- out in the warehouse part-time in Ross, who earned a bachelor’s de- Feldshers showed off SEPCO’s re- “There’s a high demand for this cently, the rebuilding projects that the summer when he was 12. gree in marketing from Baruch Col- cent six-figure investment: moguls, one product,” said Ross.“We saw an followed Hurricane Sandy have in- As president of the firm, Mr. lege, has modernized the firm’s com- which are specialized fittings need- opportunity.” Ⅲ creased the demand for SEPCO’s Feldsher has been forced to outma- puter operations and marketing ed to run heavy-duty wiring fittings, and the company reports neuver challenges like the slowdown efforts, and upgraded SEPCO’s through buildings. To sign up for Crain’s that sales of these items are on the in the construction industry during bible:a recently redesigned 145-page Branching out has not been a SMALL BUSINESS newsletter, go to uptick. the recession.Growing the tiny firm color-coded catalog, which contains small undertaking. The moguls www.crainsnewyork.com/smallbiz. “Lately, we’re ordering two to has often meant going head-to- a listing of about 2,000 items it sells (some weighing as much as 70

February 25, 2013 | Crain’s New York Business | 25 IN THE BOROUGHS MANHATTAN FROM W. Side turns tame AROUND Continued from Page 3 ing district and others, said he is THE CITY threatened to deny the club a liquor looking to open as many as three license, LDV wasted no time.To al- new spots in the West 20s, not on lay any concerns, LDV said it would 10th and 11th avenues but farther BROOKLYN beef up security and assured the east, between Seventh and Ninth board that the new spot would be avenues, where there is less of a res- Few neighbors nothing like its predecessor. idential community. THE CLUB NO. 8 is see biz bounce One space he is rumored to be making an effort to Welcoming atmosphere close to leasing, the former club be No. 1 with its West The Nets’first season at the Barclays The company underscored that Shadow at 229 W. 28th St., borders Side neighbors. Center has brought hordes of bas-

point by putting No.8 on West 16th the FIT campus, a neighbor whose buck ennis ketball fans to downtown Brooklyn, Street near Ninth Avenue, across college crowd is unlikely to complain but not everyone’s bottom line has the street from Google’s $2 billion about late-night noise or partygoers. church and others. yard is also rumored to be up for sale. seen a bounce.Business has spiked at NYC headquarters, a half-mile “No one wants to be in a neigh- “We do a lot with the galleries in Rather than change their ways, nearby bars on game nights, which south of the old club district. borhood where they’re not wel- the neighborhood,”Mr.Tepperberg some club owners are shifting their has provided a useful counterbalance To catch the new crowd, No. 8 is come,” Mr. Satsky said. said. “They use our space for after- sights to neighboring areas like to soaring rents. But life is more dif- up and running by happy hour, not Mr. Tepperberg is also keen to parties during exhibitions.” Hell’s Kitchen. The club Stage 48, ficult for businesses that get no ben- the near-midnight starting bell for its curry favor with the local communi- for instance, just opened on West efit from the new crowds. predecessor. What’s more, No. 8 bills ty.Once known as a venue whose vel- New demographic 48th Street near 11th Avenue, and “The Barclays Center has been itself as as a gastropub,with menu of- vet ropes would part strictly for the Ingratiating itself with the sur- the club Space is said to be near to no good to me,” said A.B. Fulani, ferings such as $17 dried dates stuffed beautiful, the rich or the famous, rounding community is a priority opening at 637 W. 50th St. who has run a boutique suit shop with Gorgonzola and wrapped in ba- Marquee is increasingly opening its that its predecessors never had. But “You’ve got these warehouse dis- just a block up Flatbush Avenue for con with a honey-lime vinaigrette, doors to its neighbors. No wonder Marquee’s location, near the corner tricts that are zoned for clubs, and 15 years. “People come here to get and $15 tuna tartare with whipped Marquee is expanding its program- of West 27th Street and 10th Av- they go in and then galleries and drunk for a few hours. They don’t avocado, in place of the $500 bottles ming to appeal to a broader audience. enue, has emerged as a nexus of res- shops and daytime activities follow, come to buy a shirt and tie.” of Stolichnaya of yore. Earlier this month, it hosted the idential development, which, in and then eventually residential Parking on the street has become “We would love nothing more brass rock-fusion band Trombone turn,has brought a demographic in- comes in,”said Paul Seres,a club and impossible after 4 p.m. on game than to welcome the local commu- Shorty & Orleans Avenue—an act tolerant of rowdy nightlife. restaurant operator with Helios days, and several previous tenants in nity and develop a unique after- that would have seemed absurdly Only a few weeks ago, Related Hospitality Group. “Then eventu- Mr. Fulani’s building have been work experience at No. 8,” Mr. out of place just a few years ago—in Cos. snapped up a large scrap yard ally it becomes a residential neigh- forced to move out due to rising Meadow said. one of the club’s first live music per- around the corner on West 28th borhood,and no one wants the clubs rents. Primarily, it has been the big- Another club owner is taking a formances. Marquee has even host- Street for $65 million. It plans to around anymore.” Ⅲ box stores at Atlantic Terminal just different tack to allay local concerns. ed free-of-charge events for Hud- build a large-scale residential tower outside the arena’s front doors that Michael Satsky,operator of the chic son Guild, a local social-services on the site. A former club building LISTEN to a discussion at have benefited, he said. club Provocateur in the meatpack- organization, as well as a nearby at 530 W. 28th St. next to the scrap CrainsNewYork.com/podcasts —chris bragg

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26 | Crain’s New York Business | February 25, 2013 Lady Liberty security move Brand king Cole

Continued from Page 4 tion where everything is ready to go embark and head to the screening Continued from Page 1 3.9 million people who visit the is- and somebody from NYPD or the center. Then they will get on a sec- “We tend to look at very similar lands annually. Coast Guard or the contractor who ond ferry heading to the Statue of deals to Iconix,” said Jamie Salter, Mr. Luchsinger said the park is installing the security says there Liberty. chief executive of three-year-old service will install at least 15 ma- is a hiccup,” said Michael Burke, Authentic Brands Group, a chines on Ellis Island. The exact Unforeseen problems? Leonard Green & Partners-backed number is still being determined,as “Before,we couldn’t process peo- company that follows a similar busi- is the location of the facility on the ‘Why not keep ple quickly enough when the boats ness model of trademark ownership. island,which has unused buildings. were leaving every 20 minutes,” said Authentic had also been interested the tent up Mr. Luchsinger. “The boats were in Lee Cooper. Not so fast leaving sometimes three-quarters Thanks to a lean, acquisition- The tent downtown, mean- until Ellis Island full.” driven business model, Iconix for while, is expected to have its stakes The closure of the islands after years has been a retail darling with pulled up in March, when its con- is ready to go?’ Sandy has cost Statue Cruises rev- investors.The company’s $350 mil- tract expires. That schedule worries enue and jobs for 130 employees, lion in revenue is more than 10 times Iconix CEO the ferry company that has an ex- who were laid off.The company had what it was in 2005,and its stock has Neil Cole clusive contract with the park serv- long pushed for the park service to tripled during the past four years. ice to transport people to Liberty address the long lines that formed But with growth now showing signs

and Ellis islands. Statue Cruises outside the security screening tent, of slowing, the share price may be at newscom would like the park service to renew chief operating officer of Statue discouraging people from visiting least a tad too lofty. the tent contract and keep the Cruises.“Why not keep the tent up the islands. ‘It’s flattering to downtown security system opera- until Ellis Island is ready to go?” But Mr.Burke is disheartened by Few barriers to buy, build tional in case the new security appa- The way it will work is that Stat- the park service’s decision to close In recent months, there’s been have companies ratus on Ellis Island is not ready by ue Cruises will continue to pick up the lower Manhattan facility before plenty of competing interest among the time the two islands are able to visitors at both Battery Park and security on Ellis Island is ready. Iconix and its budding rivals at a try to replicate reopen to visitors. Liberty State Park, and bring them “There is no contingency plan time when deal activity is red hot. “I’d hate for us to be in a situa- to Ellis Island, where they will dis- for unforeseen problems,” he said. Ⅲ No surprise there—Mr. Cole, the our model’ younger brother of retailer Kenneth Cole, was onto something when he have included the show’s tagline, transformed shoe brand Candie’s “Glass slippers are so back,” as well into brand powerhouse Iconix eight Cinderella story as “Cinderella is proof that a shoe can years ago. His strategy has been to change your life.” buy underdeveloped brands in ap- quential,which owns Justin Timber- Continued from Page 3 That’s easier for well-known “This was a perfect collabora- parel and lifestyle and build them lake’s clothing brand, William Rast. “The show is singular in how it shows with organic tie-in potential, tion,” said Ms. Duffy. up. And since Iconix licenses its At the time, Mr. Shmidman said he has taken the brand’s assets and ex- like Cinderella and shoes. The pro- The shoes were introduced only a trademarks to manufacturers, and would build an Iconix 2.0. Already, tended them,” said Susan Lee, chief ducers of Matilda, a mega-hit in few weeks ago, so it is too soon to sells apparel and home goods at cer- he’s purchased footwear brand marketing officer at the Nederlan- London being imported to Broad- judge their sales potential. However, tain retailers in exclusive partner- Heelys for $63.2 million; two addi- der Organization, a theater owner way, have no co-promotion deals the New York Palace has seen a tan- ships, it has little overhead. On the tional fashion deals are underway for that is not involved in the show. yet. That’s because American audi- gible benefit from its partnership other hand, the licensing business completion this quarter, he said. The marketing appears to be ences aren’t very familiar with the with Cinderella, its first promotion has few barriers to entry,as Iconix is “We’re going to be one of the working as the show prepares to open Roald Dahl novel on which the mu- with a Broadway show, said Brian finding out the hard way. largest licensors,” said Mr. Shmid- March 3.For the week ended Feb.17, sical is based. Matilda’s advance Honan, the hotel’s director of sales Now brand owners such as Au- man. “We are at the beginning, but Cinderella previews were essentially sales are a result of traditional mar- and marketing. He said the property thentic and Sequential Brands it’s a marathon, not a sprint.” sold out and generated an impressive keting and chatter by theater afi- has sold about 200 Cinderella week- Group, a Los Angeles-based ven- $1.1 million in ticket sales. However, cionados. end packages, which include a ture, are also bulking up their brand Authentic rivalry the spring season is just beginning, “Matilda is essentially unknown chocolate shoe and themed cocktails. portfolios in the fashion space—at a In addition to Lee Cooper,Iconix and no other new musical has started here,” said Andre Ptaszynski, one of time when Iconix’s numbers are slip- and Authentic both reportedly eyed previews. Competition will intensify the producers. “That’s not a good Wine line ping.Though it beat analysts’ expec- New York-based HMX Group this in the coming weeks. basis for a co-promotion.” “If the show’s a hit, we could do tations,Iconix’s fourth-quarter earn- past fall. Mr. Salter eventually Once upon a time, marketing In contrast, Cinderella is perhaps this for the next five years,” said Mr. ings of $26.1 million were down 4% bought the company, which owns Broadway shows consisted of taking the most famous fairy tale of all. Honan. from the year-earlier period, while menswear brands Hickey Freeman out ads and hiring a press agent. To Plus, it has built-in Broadway cre- That would delight Ms. Good- revenue declined 11%, to $85.1 mil- and Hart Schaffner Marx, out of make a splash now, shows must go dentials because Richard Rodgers man and her colleagues, who are lion.The full year also saw declines— bankruptcy for $72.3 million. Earli- beyond that, a trend that has inten- and Oscar Hammerstein wrote the continuing to work on new promo- net income of $109.4 million was er this year,he purchased noteworthy sified in recent years with the explo- original book, music and lyrics.The tions for Cinderella. A partnership down 13%.And 2012 revenue fell for fashion labels Judith Leiber, Adri- sion in the number of media outlets. duo created it for CBS, which aired with a new line of wines by Diageo the first time since 2005, decreasing enne Vittadini and Taryn Rose as Producers want to promote their the live, one-time performance fea- is expected to be announced soon, 4% to $353.8 million. As a result, in- well. Retail sales of Authentic’s 18 plays in nontraditional venues to turing Julie Andrews in 1957. It was for example. vestors sent the company’s share brands are in excess of $1 billion, ac- broaden audiences an instant hit, and They haven’t figured out how price down 3.5%, to $23.68, the day cording to Mr.Salter,who expects to beyond regular the- two TV movie ver- much of its sales have been generat- of the announcement. acquire another 10 brands, some in atergoers.They cre- sions followed, al- ed by its various tie-ins, but, Ms. Mr. Cole casts rising competi- the media and entertainment busi- ate buzz for straight though the pair Goodman said, “obviously they are tion in a positive light and expresses ness, before eventually weighing go- plays by casting big never realized their working, because we are doing confidence he can keep it at bay.“It’s ing public. “We’re about halfway movie stars and use dream of bringing well.” flattering to have companies try to through the [brand acquisition] tactics like tie-ins it to Broadway. The show certainly has the mak- replicate our business model,” he process,” said Mr. Salter. for musicals. The combina- ings of a fairy-tale ending: a famous said. “We will continue to be the To stay ahead of the competition, This season the tion of a treasured story, beautiful music, a Tony- leader through our expertise in mar- Iconix has been fixing its menswear breadth of the tale told with nominated star in Laura Osnes, a keting and brand management and brands, which have struggled. partnerships is on Broadway legends’ Tony-nominated writer in Douglas our vast global network.” Sales of streetwear brands, such full display. The music drew in Carter Beane and costumes by Some analysts agree. as Marc Ecko, Rocawear and Ed producers of Mo- partners. famed designer William Ivey Long. “Iconix is the category killer Hardy,have declined in recent years town: The Musical “I don’t see any Still,there is the potential for evil within the business model,” said as their styles have lost favor with joined forces with downside when stepsisters in the form of bad reviews Steven Marotta, a retail analyst at consumers. But the category is sta- Chrysler for the first-ever nation- you are talking about Cinderella by and damaging word-of-mouth to CL King & Associates, noting Mr. bilizing, as Mr. Cole’s designers in- al TV ad campaign for a Broadway Rogers and Hammerstein,”said Su- crush all the hard work.For musicals Cole’s recent purchases of soccer troduce more tailored, less baggy musical. Meanwhile, the team be- san Duffy,chief marketing officer of like Cinderella, the latter is more of brand Umbro and high-end clothier looks,according to analysts.He not- hind Annie orchestrated a host of Stuart Weitzman. a threat, but Ms. Goodman said so Buffalo David Bitton. “It doesn’t ed that the company is seeing cross-promotions with companies A partnership between a shoe far audiences have been largely en- mean the others can’t do really well growth in the tailored part of the ranging from Pedigree Petfoods to company and Cinderella was practi- chanted. as well. The market is certainly big Marc Ecko business, while Ed Dylan’s Candy Bar. More are on cally preordained. Mr. Weitzman “I don’t think bad reviews would enough for multiple names.” Hardy is gaining ground interna- the way. personally co-designed the show’s kill us,” she said. “I think we’re get- Yet there has already been some tionally in India,Europe and China. “You want to get your brand off glass slipper and created a line of ting it out how magical it is.” Ⅲ elbow-throwing. In November, Mr. And Mr.Cole is still on the hunt. just the theater pages,” said Betsy Cinderella-inspired footwear. Pro- Cole’s chief operating officer, Yehu- “We are always looking for icon- Bernstein, president of BDB Mar- motions emailed to customers and LISTEN to a discussion at da Shmidman, a seven-year Iconix ic, global brands that will continue keting, which promotes Annie. used on Stuart Weitzman’s website CrainsNewYork.com/podcasts veteran, left the firm to run rival Se- to diversify our portfolio,” he said. Ⅲ

February 25, 2013 | Crain’s New York Business | 27 menting rather competing with the Before 2004, productions used others, allowing their power over New York as the backdrop for the Inside the actors’ studios productions to grow collectively as “hero shot.”Crews would come into the industry has swelled. the city for one scene of a star in Continued from Page 1 dream tenant is an hourlong net- Now the tables have turned. The two largest stages, clocking front of a landmark.The bulk of the For television producers, finding work television drama that will run Shows made in New York, like Gos- in around 26,000 square feet each, work and jobs would go to another work space in New York City wasn’t for six or seven years and shoot for sip Girl and Boardwalk Empire, have are Steiner and Kaufman. For a city, like Toronto. always a costly scramble. But that 10 months out of the year. had to go to Yonkers for additional large-scale show like Boardwalk Em- was before the studio bosses banded These days, the studios are living space. And smaller, independent pire, which shoots at Steiner, ceiling ‘A roller-coaster ride’ together to lobby Albany for the the dream. During the 2012-2013 filmmakers shooting $5 million height is a major factor.At Silvercup, The tax credit brought in a steady 30% tax credit for productions that season,New York City saw a 37% in- films are priced out of space. beams peak at 36 feet, while Steiner revenue stream for studios. Today, shoot a majority of their work on lo- crease in hourlong dramas shooting Studios no longer have down- offers 45-foot ceilings. productions with budgets over $15 cal soundstages. That tax credit was here over the previous season, to 21. time. A pilot starring Michael J. Fox “We could build the boardwalk million must shoot 10% of their passed in 2004, and Gov. Andrew That makes a 30-minute HBO has already moved into the studio set inside Steiner,” said Terence principal photography here to get Cuomo wants to extend it for an- show like Girls—which will need where 30 Rock was shot for seven Winter, the producer of Boardwalk the credit.To get a credit against lo- other five years. only six months of stage time to seasons. Empire. “That wouldn’t have been cation and preproduction expenses, The tax break has helped the film shoot nine or 10 episodes—a On a recent tour of Steiner Stu- possible anywhere else.” they must shoot 75% of location industry blossom. It adds $5 billion second-rate tenant for a New York dios, the mammoth facility was Mr.Suna does not protest.“A big days in the state or spend at least $3 annually to the city’s economy and City studio. Even big-budget Hol- packed. Extras in mod costumes movie production shouldn’t come to million on a local soundstage. For a has created 130,000 jobs, according lywood films are consid- milled about and smoked Silvercup,and they know it,”he said. credit on postproduction expenses,a to city officials. In 2011, 23 prime- ered “fillers” between the cigarettes outside while Steiner Studios,the newest play- show must spend 75% of its budget time television series were shot in the real cash cows of long- waiting to shoot a scene for er in the city, is more expensive. But in the state. AMOUNT$5B the TV city,up from nine shows 10 years ago. running television series. and film The Carrie Diaries. Star producers say the facilities are a cut “The theory was, if you have to For producers, however, there’s “It’s the difference be- production tax AnnaSophia Robb chatted above the rest. Productions need build your sets here,the likelihood is been a startling downside: an incen- tween having a snack at a break adds to the on her cellphone in the hall- parking, and Steiner is one of the the majority of the project will then tive that’s supposed to make it tapas bar and going to a city’s economy way waiting for her take. only studios with plenty. be done here,” said Mr. Rosenbluth. cheaper to film here has added costs restaurant to have a full annually Studio owner Douglas “We have to charge more because With all of the stages booked— to productions booted from high- meal,” said Alan Suna, Steiner,dressed down in his we have a heavier investment,” Mr. even Sesame Street at Kaufman has demand stages. chief executive of Silvercup Studios. signature jeans and untucked polo Steiner said of the studio that sits on to give up its second stage when not “It’s hugely expensive for us to Mr. Suna runs the studio with his shirt, walked through and barely city-owned land. “When people using it—all of the major studios are keep moving,” Ms. Landress said. brother,Stuart Suna.“A network se- drew attention from the crowd. don’t realize the savings they can looking to expand, lest more pro- In 1999, when Ms. Landress ries is a full meal. A cable series [like In an adjacent studio, crews were achieve by being at a very efficient duction business is lost to Yonkers produced The Sopranos, she left Girls] is a little snack.” disassembling a Boardwalk Empire working facility, they don’t know and other locales. Tony and Carmela’s house standing The studios would have fought set,while in a trailer across the park- how to budget us,” he admitted.“It’s Last March, Steiner opened five on Studio X at Silvercup during the over a nibble less than 10 years ago. ing lot its costume designers were very efficient to have everything new soundstages, and Kaufman, off-season. “The cost of renting the “Before the tax credit,I had no one bent over buzzing sewing machines concentrated under one roof.This is Silvercup and Broadway Stages are studio for nine months was cheaper left to sell to,” said Hal Rosenbluth, and period costumes. a suburban movie lot in Brooklyn.” all mulling adding inventory. than the cost of striking everything president of Kaufman Astoria Stu- Kaufman Astoria,meanwhile,has But they will invest tens of mil- and putting it back up again,”she re- dios. “The production heads in Los Meet the bosses differentiated itself by renting light- lions of dollars in new studios only if called. “But the business doesn’t Angeles told me they had stopped The majority of television series ing and grip equipment to films the tax break is extended.That has left work like that anymore.” budgeting New York.The cost differ- and films shot in New York City shooting on location,outside the stu- the industry in something of a cliff- Studios do not like to “ware- ence had gotten too high.” Mr. work out of four studios: Kaufman dio.“We made a decision many years hanger. “It’s a roller-coaster ride,” house”shows that are dormant most Rosenbluth, who has headed up the Astoria and Silvercup Studios in ago that that’s not a party we want- Mr. Rosenbluth said. Stay tuned. Ⅲ of the year, because they make the historic Queens facility for 19 years, Queens; and Broadway Stages and ed to go to,” Mr. Suna said.“For Hal bulk of their revenue from renting has been in the game long enough to Steiner Studios in Brooklyn. Each Rosenbluth’s business model, I’m LISTEN to a discussion at equipment used on the set. Their remember the fallow years. occupies a particular niche, comple- not competition.” CrainsNewYork.com/podcasts

REBUILDING NY Timothy Boyland, a Staten Is- one goal,which was recovery,but we gress on legislative issues. land architect, is among those who had the people right there who The previous push for Good found out just how little can be done know these houses inside and out, Samaritan legislation following 9/11 without legal protections. A princi- better than anybody, and they was defeated by counterlobbying Samaritans stymied pal at Vengoechea + Boyland,he was weren’t able to help.” from trial lawyers’ groups, according one of a dozen designers who To make sure that doesn’t hap- to Steve Morgan, a lobbyist for the Continued from Page 1 lowing a spate of lawsuits stemming showed up at the Department of pen again, lobbying is now under- AIA’s state chapter. He hopes that sands of battered structures and from work they did at Ground Zero Buildings office in St. George, S.I., way on a new bill introduced by As- the emotional nature of the Sandy is- homes. Instead, teams of over- and got sued for subsequently,archi- on the Friday after the storm, just as semblyman Steve Englebright of sue—that it affected so many New worked city inspectors were left to tects, engineers and contractors the city was beginning to deploy Long Island. Engineers and general Yorkers—could help its passage. try to determine which properties have been pushing for their own teams of inspectors and engineers contractors are also pushing their A spokesman for the New York could be saved and which would go, Good Samaritan protections in Al- from a private firm DOB had con- own bills to gain first-responder sta- State Trial Lawyers Association de- decisions that had to be made before bany. With Sandy as their rallying tracted to help with tagging 19,000 tus,which means that not only when clined to comment on the legislation. rebuilding could begin. The reason cry,they are making a renewed push, buildings on the island. they volunteer but also when they Already, Mr. Goshow, Mr. Boy- was simple: Architects feared that arguing that having such protec- An architect was attached to each are paid as consultants, they would land and others have met with mem- they could be sued under New York tions in place would help the city be of the teams to provide expertise but be protected from lawsuits. bers of the Cuomo and Bloomberg state tort law if a property owner dis- better prepared for the next disaster. What everyone wants to avoid is administrations, though neither has agreed with their assessment. In New York City alone, the De- what happened after the terrorist at- taken a position on the issue, accord- partment of Buildings spent weeks ‘We had the tacks of 9/11, when dozens of firms ing to spokesmen. The call to arms identifying and tagging some 80,000 and individual designers pitched in Staten Island Assemblyman “We had 400 people turn out, all storm-battered buildings. Eventual- people there, at Ground Zero to help with the re- Michael Cusick, a co-sponsor of the ready to go, but in the end nobody ly, all got a tag stuck on their door: covery effort. Among other things, Good Samaritan bill, said that with here wanted to expose them to what green for safe,yellow for in need of re- and they weren’t they provided guidance on how to the growing instances of disaster, the could have been considerable litiga- pairs, red for must be demolished. By dig out debris without destabilizing need for the bill is obvious: “We saw tion—thousands, and even some- the time the city was done,more than able to help’ it and possibly causing injury.Later, the need for architects and engineers times millions of dollars,” said 800 homes had been red-tagged. however, numerous lawsuits were and professionals in times of disaster. Lance Jay Brown, co-chair of AIA What building professionals in filed, many of them multimillion- We want to have them feel comfort- New York City’s Design for Risk New York want is the sort of protec- dollar class-action suits, which held able to help in a time of need.” and Reconstruction Committee, tion their colleagues in 24 states al- architects partly responsible for Mr. Morgan gave the bill only a which put out the call to arms. ready have.Many of those states,in- was able only to give vague guidance everything from failure to save those 50-50 chance of passage. But he be- Architects, after all, are not doc- cluding California, Colorado, pending a letter from the city that who were buried to worsening the lieves that unified support from ar- tors.If a doctor steps in to try to save Florida and Louisiana, are places could protect against lawsuits. The release of toxic dust. chitects, engineers and contractors, someone’s life after an accident, he better accustomed to natural disas- letters never came, and by Sunday, Sandy was a different sort of dis- who do not always work together on is protected from most lawsuits— ters that only now,courtesy of rising the Department of Buildings said aster, but the stakes were still high, legislation, could help. even if the patient dies—by what are sea levels, seem to be increasingly in the architects could go home. Fewer with many properties worth mil- “This isn’t just a New York City known as Good Samaritan laws. the cards for New York as well. than a thousand Staten Island struc- lions of dollars being battered. issue,” Mr. Morgan said. “We’ve For more than a decade now, fol- “Now we’re in the danger zone, tures had been tagged at that point. “Even if you win your case,the in- seen upstate areas hit by the storms too,” said Eric Goshow,president of surance premiums and the cost of de- and other disasters, too. This is a To sign up for Crain’s REBUILDING NY the AIA New York state chapter. Unfilled needs fending yourself can get very high,” New York state issue.” Ⅲ emails, go to www.crainsnewyork “We may not want to admit it, but “This isn’t about saying anybody said Michael Zetlin, an attorney who LISTEN .com/newsletters. we are, and we need to be prepared was at fault,” Mr. Boyland said.“We advises the AIA New York City chap- to a discussion at for the next disaster.” were all working incredibly hard at ter and the New York Building Con- CrainsNewYork.com/podcasts

28 | Crain’s New York Business | February 25, 2013 HELLUVA TOWN INSIDE Source Lunch Hank When losers Ratner discusses tending are winners the Garden PAGE 30 Those climbing to the Top of the Out and About Rock observation deck at Rockefeller Center to raise money Skoal! New York’s for multiple sclerosis on March 3 Wine Expo PAGE 31 may get fundraising help from a New York City startup. Budge, a mobile platform that provides an unusual way for people to donate to charity, is playing a part in the New York City- Southern NY Chapter of the National Multiple Sclerosis Society’s annual fundraiser. The application allows friends to create challenges and bet on games they already play—like Words With Friends—with the loser donating anywhere from $1 to $10 to a designated nonprofit. For this event, friends will be able to wager on who will scale the 1,215 steps the fastest. Introduced about five months ago, this is the first time Budge is part of a major fundraiser. “We are really thrilled,” said Hillan Klein, chief executive of Budge, which he moved to New York last year after starting it in his native Australia. Of course, it’s unknown how much Budge will add to the purse. But the Climb to the Top fundraiser has grown since it was started five years ago. About 1,500 people are expected to ascend the landmarked tower and raise around $1 million. That’s up from the 1,200 people who participated last year and raised $700,000. —theresa agovino

SHAKEN AND The eyes have it STIRRED: The ‘21’ Club’s signature For anyone wondering whether it drink, a Southside. really is possible to be “engaged” with a television show—and its ads—while tweeting and checking Facebook, the Time Warner Medialab may soon have an answer. The media company will announce Feb. 25 that it has selected Ball State University to figure out what viewers are actually paying attention to when they sit down with the idiot box, a smartphone and a tablet. Using MixingMixing businessbusiness the Medialab’s imitation television den, eye-tracking glasses and focus groups, researchers will see These classic bars are places to seal a deal how second-screen viewing affects program loyalty and advertise- the old-fashioned way ment response. Muncie, Ind.-based Ball State was chosen from more than 30 buck ennis applicants that responded to a request for proposals issued last BY LISA FERBER DRINK UP July.Time Warner is underwriting the cost of the study. Launched in January 2012, the ocktails have gotten complicated. Perhaps too complicated. ¶ There’s lab, in the company’s Columbus molecular mixology: the use of scientific tools such as vacuum sealers to Circle headquarters, has already done some 70 studies of its own, preserve flavors from otherwise undrinkable ingredients like tobacco. And according to Time Warner Chief fat washing, in which spirits are frozen in fat and then extracted for a 95 NUMBER OF YEARS the Marketing Officer Kristen O’Hara. blending of flavors without the cholesterol. ¶ And venues with bartenders Algonquin’s eponymous But the company wanted to enlist cocktail has been on the academics for more cutting-edge with waxed mustaches can all seem a bit much. ¶ For those who do not menu work and a different perspective. subscribe to the hipster handbook, there remain tried-and-true libations and Ball State will present its findings in June. —matthew flamm locations, where a person can have a grown-up drink in a grown-up setting. ¶ “We live in a confusing, hectic world, and things pull you in a million different directions,” said Joshua Bernstein, author of Brewed Awakening. “The original places harken back to simpler times Cwhen you can sit back and relax, turn off your cellphone and savor a well-made cocktail.” ¶ While some of the popular old-fashioned lounges, such as the Algonquin, the ‘21’ Club, 1934 PURPORTED ORIGIN Bemelmans and King Cole Bar, have been around since the early part of the last century, others of the Bloody Mary at the St. are new bars in older locations. ¶ They have thrived in large part See COCKTAILS on Page 30 Regis’ King Cole Bar

February 25, 2013 | Crain’s New York Business | 29 SOURCE tail,a sweet,tart concoction,is pop- his orchestra performed their first ular enough to have remained on show at the Roosevelt Grill in LUNCH: Cocktails the menu for 95 years. 1929. It was there that he first

What keeps it relevant:The hotel’s lit- broadcast what would become a HANK RATNER newscom erary history saves it from having to New Year’s Eve tradition: “Auld by Aaron Elstein Continued from Page 29 constantly reinvent itself. Howev- Lang Syne” played to millions of because most are located inside er, that hasn’t inured the bar from radio listeners and, eventually, TV quintessential New York hotels, reupholstering from time to time. viewers. benefiting from tourist traffic and In 2012,the Algonquin underwent What keeps it relevant: The staff has executives looking for an elegant a renovation focusing on a new col- used its vintage vibe to the bar’s spot for a business cocktail. or palette of browns,reds and golds. benefit. After Mad Men character Garden CEO jabs Here, we list a sampling of clas- “We are wise enough to know Don Draper announced during sic midtown Manhattan bars. that people like to try new and dif- one episode that he was at the Roo- ferent things,” said General Man- sevelt, the hotel began featuring new crosstown rival King Cole Bar ager Gary Budge. Mad Men season-premiere parties Mr. Budge is well aware of the with drinks like the Dapper Don (at the St. Regis New York) 2 E. 55th St., between Fifth and venue’s appeal to New Yorkers and (Canadian Club whiskey,muddled ank Ratner has been I don’t really know about the deal Madison avenues visitors alike. Its familiarity in the orange, cherry, sugar, a dash of bit- chief executive of they signed. What I can say is that popular imagination can make it ters and club soda). It didn’t matter Madison Square Gar- deals [between teams and TV net- Signature cocktail: Bloody feel like an extension of one’s own that the lobby bar that actor Jon den Co. since its spin- works] continue to validate the value Mary (vodka, salt, home. “We call the lobby ‘New Hamm was in did not exist at the off from Cablevision of live sports. As there become more pepper,cayenne pep- York City’s living room,’ ” he said. time.The Madison Lounge did not Hin 2010. Over that time, his big job ways to distribute content, the value per, Worcestershire arrive on the scene until 1997. has been supervising the $980 mil- of live professional sports events sauce, lemon juice, ‘21’ Club lion renovation of “the world’s most continues to go up. They’re the way tomato juice); $20 21 W. 52nd St., between Fifth and Two E Bar/Lounge famous arena.” The three-year proj- marketers know they can reach audi- What makes it classic: Sixth avenues (at the Pierre hotel) ect is expected to be completed this ences in real time. Gary Merjian, direc- 2 E. 61st St., between Fifth and summer. tor of catering/food Signature cocktail: Southside (Tan- Madison avenues At some point, won’t customers look at and beverage at the St. queray,muddled mint, fresh lemon How’s the renovation coming along? their cable bills and decide they’re not Regis,insists that the Bloody Mary juice, splash of soda); $15 Signature cocktail: I’m glad to say we’re at the back end, going to pay for sports programming? was “invented in our hotel.” Some What makes it classic: ‘21’ Club is a The GinGin (Hen- and so far, so good. This was a top- I don’t know.There are a lot of enter- have put its origins elsewhere. But former speakeasy that opened drick’s gin, cucum- to-bottom brand-new build inside tainment options nowadays, but the as Mr. Merjian tells it, the libation during a raucous New Year’s party ber and mint puree, the arena, and we’re very pleased audiences for sports just get larger on was created in 1934 by bartender to ring in 1930. Owners Jack simple syrup, Canton with it, and so are people who have TV,on new media and at live games. Fernand Petiot, who had mixed a Kriendler and Charlie Berns were ginger liqueur, topped seen it. The building is better, the There’s no sign yet that the market tomato-juice-and-vodka cocktail being evicted from their previous off with ginger ale);$16 seats are better,the sightlines are bet- has reached its limit. in Paris. speakeasy, the Puncheon Grotto, What makes it classic: ter, and yet we’ve managed to keep Mr. Petiot made his way to the at 42 W 49th St. On New Year’s The Pierre has been the feel of the Garden. Ticket prices for sporting events have St. Regis.When a patron requested Eve, they threw a big party there around since 1930, increased a lot in recent years, so are the drink he had enjoyed from Mr. and gave each guest a pickax and a and though it went co- Do you have any concerns about you surprised by how much people will Petiot in Paris, the bartender took bottle of champagne. At midnight, op in 1959,it maintains an array of competition from the spend for entertainment? the opportunity to spice the origi- the group picked up everything, guest rooms. The hotel’s founders Barclays Center? WHERE We’re in virtual sellout sit- nal mixture. The moniker “Bloody even the iron gates, carried it three felt it important to offer the at- Barclays Center is a good uations for our games, so Mary” was considered too crass for blocks north, and opened ‘21’ to mosphere of a private club or resi- thing. There are arenas all THEY what the market is telling St. Regis’ clientele, so it was called celebrate the New Year. dence instead of that of a transient over the area—in Newark, DINED us is that we’re pricing the Red Snapper, until the original When the Great Depression set hotel. the Izod Center [in East NICK & STEF’S things right. name came back. in, the owners issued “Jack and What keeps it relevant: The Two E Rutherford, N.J.], Nassau STEAKHOUSE There is also a Maxfield Parrish Charlie’s scrips,” certificates given Bar/Lounge, which exists in a County and now Brook- Next to Madison Why did MSG recently buy the painting behind the bar, Old King so that patrons could still come in space that used to be an office, is a lyn. Our biggest issue is Square Garden at Los Angeles Forum? 9 Penn Plaza Cole, which patrons can gaze at as and have a drink. modern bar in a vintage building, there’s only 365 days in the www.patinagroup The L.A. Forum is a lot they enjoy an array of bar-provided What keeps it relevant: In the 1980s, and it frequently updates the drink year and we cannot book .com/ like Madison Square Gar- snacks. The painting was originally ‘21’ featured in its lobby the latest menu. The venue’s bartenders of- everything that we’d like (212) 563-4444 den. It was built at the commissioned by Mr. Parrish’s status symbol for the jet-set crowd: ten go to farmers’ markets to create to book. So there’s a need AMBIENCE: same time by the same ar- friend Nicholas Biddle for John Ja- Bloomberg terminals. Financiers drinks around specific ingredients, for other venues. Steakhouse with chitect and it was home to cob Astor IV, original owner of the could check up-to-the minute fi- which is how their Fig and Beam TVs at the bar iconic events—the Lakers, Barclays isn’t going to be a showing the St. Regis, who placed it in his nancial data while sipping a South- drink (vodka, fig and Jim Beam) previous night’s concerts. Performers miss Knickerbocker Hotel. side.The club is so closely associat- was born.“We look at the best sell- niche competitor, though. Knicks game. the Forum terribly,and the What keeps it relevant: They have basketball, Mr. Merjian ed as a place to make money that ers from our seasonal menus, and WHAT THEY ATE: Staples Center has three pointed out that native New York- scenes from the film Wall Street those become contenders for the concerts and soon hockey. It Ⅲ Chopped salad, sports teams in its build- ers and business travelers return, were shot there. “It’s been said that signature menu,” said Manager looks a lot like the Garden. crab cocktail, a ing,so they have a problem many for an eggs Benedict and more deals are done at ‘21’ than in Ryan Drushel. I don’t think anybody sees side of sweet fitting in concerts. We will Bloody Mary brunch on Sundays. the boardroom,” said Marketing it that way. I’m surprised potato fries, renovate the building, and sparkling water “Some customers come back so of- Manager Avery McClanahan. that you would frame the it’ll be beautiful.It’s a won- Bemelmans Bar Ⅲ Crab cake, ten that as soon as they show up at With The Great Gatsby film due (at the Carlyle Hotel) question that way unless lobster roll, two derful opportunity for us the bar, the drink is ready to go,” he in May, ‘21’ plans to feature gin- 35 E. 76th St., at Madison Avenue you were just trying to be Diet Cokes and a foothold in Southern said. based cocktails, because F. Scott provocative. The Garden Ⅲ Beignets with California. Fitzgerald was a big gin drinker. Signature cocktail: Martini (gin, ver- is the Garden,and it’s been ice cream The Algonquin lobby But don’t expect anything too wild: mouth, topped with an olive); $21 here since 1879. It sits on (complimentary A New York Post columnist “Our guests aren’t looking for the What makes it classic:The bar blends top of the busiest trans- and largely recently called the Garden (at the Algonquin Hotel) untouched) “the Kremlin on 32nd and 59 W. 44th St., between Fifth and craziest mixology,” said Ms. Mc- old-world sophistication with a portation hub in New Clanahan.“They don’t want dry ice sense of play.Visitors are surround- York. It’s where people Tab: $88.66, Seventh,” saying that as a Sixth avenues including tip smoking out of their cocktails.” ed by whimsical wallpaper de- and performers go for big workplace its air is “steamed Signature cocktail: The Algonquin signed by Madeline children’s shows. Where else are you with suspicion and fear.” (rye,pineapple juice,dry vermouth); Madison Club books author Ludwig Bemelmans, going to have the “12-12-12” show? You read that stuff from certain peo- $22 Lounge who exchanged his work for a year The fight of the century? It happens ple in the sports pages, you don’t see What makes it classic:The hotel is the and a half of room and board for his here; it always has and always will. it anywhere else. I’ve been here 25 (at the Roosevelt Hotel) former meeting place of the Round 45 E. 45th St., between Madison and family. The atmosphere fosters in- We hope Barclays is successful. years and think this a wonderful Table literary group—which in- timacy without making patrons There’s room for successful second- place to work.There are a lot of peo- Vanderbilt avenues cluded notables Dorothy Parker, feel they need to whisper. ary plays around the marketplace. ple here who have had long careers, Robert Benchley and Alexander Signature cocktail: What keeps it relevant: Bono, Cyndi 25 or 50 years long. The people who Woollcott—from 1919 through The Manhattan 46 Lauper and Mariah Carey have What effect will the Los Angeles stay,the longevity we have is very im- 1932. Their table was actually rec- (Maker’s Mark 46, performed impromptu at the black Dodgers’ new $8 billion TV deal with portant to us. We value and cherish tangular. The group drew its name sweet vermouth and Steinway baby grand located a few Time Warner Cable have on New York? our employees. Ⅲ from the Knights of the Round Maraschino cherries); feet into the room, while visiting Table in the legend of King Arthur, $14 for a drink.“I think people like that so called because they sat at a round What makes it classic: The old-school vibe because so many INSIDE TIP: table to make it clear that everyone Roosevelt Hotel opened in places are trying to be modern and Hank Ratner likes his sweet in the group was equally respected. 1924, and the famed new and hip,” said Jennifer Cooke, potato fries “crisp, well-done, petrified.” The venue’s Algonquin cock- Guy Lombardo and area director of public relations. Ⅲ

30 | Crain’s New York Business | February 25, 2013 OUT AND SNAPS Fashionistas support Museum of the City of New York ABOUT by Emily Laermer and Miriam Kreinin Souccar

CULTURE FIX CAREER BUILDERS THURSDAY, MONDAY, FEBRUARY 25 FEBRUARY 28 Discuss emerging strategies at Digital View limited- Dumbo’s UNCONFERENCE: ADVANCED edition prints from DIGITAL MARKETING TACTICS. The event leading will include breakout sessions covering contemporary mobile user engagement, premium artists at AN content licensing, user acquisition and EVENING WITH social application strategy. Speakers LINCOLN CENTER: THE OPENING OF THE include Andrea Hong, director of LINCOLN CENTER VERA LIST ART PROJECT. content at NewsCred; Alex Lirtsman, The event will also feature a silent partner at Ready Set Rocket; and Cezary auction, music by Juilliard School Pietrzak, director of marketing at musicians and food. It is at 5:30 p.m. at Appboy.The session is at 6:30 p.m. at 20 mcmullan.com patrick New York Design Center, 200 Jay St., between Plymouth and John CAROLINE DEAN, MARK GILBERTSON and JAMIE TISCH at the Director’s Lexington Ave., between East 32nd and streets, in Brooklyn. Tickets are $50. For Council of the Museum of the City of New East 33rd streets. Tickets start at $75. more information, visit www.digital York’s Winter Ball on Feb. 20. The event, For more information, visit dumbo.com. sponsored by Carolina Herrera, raised mcmullan.com patrick www.lccorporatefund.org. $540,000. DENNIS BASSO and NICOLE MILLER at the Museum of the City of New York gala. FRIDAY, MARCH 1, SATURDAY, MARCH 2 AND SATURDAY, MARCH 2 Learn about midtown’s contemporary Join scholars at Columbia University’s architecture during a tour, REMEMBERING 10TH ANNUAL AFRICAN ECONOMIC ADA LOUISE HUXTABLE IN MIDTOWN: PART FORUM. Panels will highlight inspiring 1. Architectural historian Matt Postal will projects, address challenges faced in examine buildings around Grand Central implementing them and give solutions Terminal and in Turtle Bay, including the to address them. Sessions include Socony-Mobil Building.The tour starts entrepreneurship and incubation, at 11 a.m.Tickets are $20 for general manufacturing and banking. Tickets to admission and $15 for Municipal Art the conference are $60 for students, $75 Society members. Meeting locations are for alumni and staff, and $100 for provided after tickets are purchased. For professionals. For more information, more information, call (212) 935-2075 or including a schedule of events, visit visit www.mas.org. www.columbiaaef.com. billy farrell agency farrell billy

DON’T MISS NEW YORK WINE EXPO MARC TESSIER-LAVIGNE and DAVID KOCH at the Rockefeller getty images University’s inaugural Parents & Science Celebrating Science Benefit Honorees ALEX GORSKY, AMY TOWERS and COOKIE JOHNSON at FRIDAY, MARCH 1, TO SUNDAY, MARCH 3 on Feb. 13. The event raised more than $1.1 million to help create a the Elizabeth Glaser Global Champions of a Mothers Fight Awards Raise a glass at the sixth annual NEW center for research on child and adolescent health, among other dinner on Feb. 20. The dinner raised $1.8 million for the Elizabeth YORK WINE EXPO. Attendees will have initiatives. Glaser Pediatric AIDS Foundation. the opportunity to choose from a sampling of more than 500 wines. Seminar topics include wine tasting, See more of this week’s Snaps online at CrainsNewYork.com/galleries. wines of the Finger Lakes region and cheese pairings. The event takes place at the Jacob K. Javits Convention Center, 655 W. 34th St., between 11th and 12th avenues. For more information, including seminars and ticket prices, visit www.wine-expos.com.

OPENING FUNDRAISERS THURSDAY, FEBRUARY 28 MONDAY, FEBRUARY 25 See the artist’s entire collection at Honor actor and playwright Charles Busch JAY DEFEO: A RETROSPECTIVE at the while raising money at the 10th annual LOVE Whitney Museum. The ’N’ COURAGE benefit gala. The event includes exhibition will include more than cocktails, dinner and performances. Proceeds 130 objects created over four will benefit the Emerging Playwrights decades, including collages, program at the Theater for the New City. drawings, paintings and The event is at 6:30 p.m. at the National Arts photographs. It runs through June Club, 15 Gramercy Park South, at Irving 2 at 945 Madison Ave., at East Place. Tickets are $150. For reservations and 75th Street. The museum is open additional information, call (212) 254-1109 or from 11 a.m. to 6 p.m. visit www.theaterforthenewcity.net.

THURSDAY, FEBRUARY 28 Help raise money for Hope on a String at HAITI CHERIE: PRIDE, LOVE AND COMMITMENT. The nonprofit works to engage people and Wednesdays, Thursdays, communities, using music as a catalyst for Saturdays and Sundays, and from social change. The event includes musical 1 p.m. to 9 p.m. Fridays. performances and hors d’oeuvres. It is at 6 Admission is $18 for adults; $14 p.m. at Broad Street Ballroom, 41 Broad St., for ages 19 to 25, seniors and at Beaver Street. Tickets are $50 for general students; and free for children admission and $150 for VIP access. For more under 18. For more information, information, visit www.haiticherie3 visit www.whitney.org. .eventbrite.com. MARK YOUR CALENDAR … WEDNESDAY, MAY 1, TO SATURDAY, MAY 4 EXPLORE THE POSSIBILITIES for the city’s future and ways to effect change at the second biennial IDEAS CITY, a collaboration among dozens of downtown arts, education and community organizations. This year’s theme is “Untapped Capital.” The event includes symposia, lectures and workshops, and will feature a StreetFest along the Bowery with presentations by more than 100 organizations and small businesses. For more information, visit www.newmuseum.org.

February 25, 2013 | Crain’s New York Business | 31 emirates.com/usa

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