Australia Pandemic Stage Homebound
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Australia Pandemic Stage Homebound Current marketing across channels Consumer Sentiment • As part of strict measures in place to help slow the spread of the virus, in mid- • For Australians, while the threat of illness continues to increase, concerns about March, the Federal Government requested Australians to cease all non-essential financial security and impact on the economy have become central. travel. As a result, all domestic TEQ marketing activity was paused from this time. • 72% of Australians agree they have or expect to see an impact on household income. • TEQ will continue to engage through its social media channels, PR and email efforts to keep Queensland top of mind for when people are ready to travel • 54% believe it will take the economy a long time to recover from COVID-19. again. • 49% (up 29%) are worried about falling sick, no matter how much they look after themselves. Competitor activity Source: Kantar Global Barometer 2020, Australia, 27-31 March 2020. • Australian State Tourism Organisations are using a similar approach to TEQ during this time, with activity focusing on social media through long form, Aviation emotive video content. Examples include South Australia with ‘SATV’ video • On 25 March, the Queensland Government announced anyone arriving in content through Instagram; and Tourism Tasmania and Destination NSW with Queensland from interstate was required to self-isolate for 14 days (exemptions organic social activity. applied). As of 3 April, Queensland non-residents are no longer permitted to enter the state unless they are an exempt person. Trade Partnerships • As a result of these measures and falling demand for travel, domestic capacity in Queensland during w/c 13 April is down 92% (compared to Business as Usual). • COVID-19 has had a drastic impact on trade partnerships in Australia. All TEQ’s Virgin Australia has suspended all capacity across its Queensland domestic trade partnerships have been placed on hold. TEQ is remaining in contact with network by 100% including the grounding of the Tigerair fleet. trade partners where possible. • Sunshine Coast Airport and Gold Coast Airport have now suspended all flights. Regional airlines are supporting remote and regional communities with essential services and supply (REX, Skytrans, Hinterland Aviation, Qantaslink). Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 13/04/2020. United Kingdom Pandemic Stage Homebound Current marketing across channels Consumer Sentiment • Newspaper travel sections seem to be expanding ever so slightly from previously • UK situation continues to escalate and peak is still to come. Hospitalisation depleted levels. Several have created a ‘for when we travel again’ or ‘dream numbers have started declining slightly showing that stay at home measures are destination’ passport type stamp for relevant articles. taking effect. • A round-up of twin-centre breaks to plan for 2021 included Brisbane and the • As of 14 April there has been 12,000 deaths in hospital due to COVID-19, this is Whitsundays in The Sun newspaper over Easter. double the amount this time last week. The numbers of deaths in care homes are not currently being reported. • The Mirror online included three Queensland destinations as part of a round-up on the 12 most beautiful places across Australia. • The UK population continues to be at home – to only go outside for groceries when necessary and cannot meet with anyone not in their household. • Ongoing TEQ UK focus on Facebook as a means of communicating with, targeting and inspiring UK consumers. Our promoted social post over Easter weekend reached 522k people and generated over 4.4k engagements. Trade Partnerships • All UK operators, except for Trailfinders, have furloughed most of their Competitor activity workforces, including marketing, product and frontline agents. When on furlough staff cannot work including no access to emails or systems. • Trailfinders are the only operator who continue to push sales offers to their database and advertising in the papers. They are pushing to get bookings in the • TEQ UK in partnership with Tourism Australia will run an ‘Aus in Detail’ trade system and offering several deals for 2021. The Crystalbrook Collection was training program online next week. featured on day one of this Rebook campaign. • TEQ UK are also looking at options for conducting webinars with agents, including the feasibility with most agents on furlough. Aviation • Easyjet has grounded all flights. British Airways is running skeletal flights. UK borders remain open. No airline marketing activity at present. Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key international source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 15/04/2020. Pandemic Stage Homebound Europe (including Nordic) Current marketing across channels Consumer Sentiment • Virtual Queensland Roadtrip on Facebook has reached 320,000, with total • Steps towards a relaxation of lockdown measures in various European countries, engagement of 40,000. as infection rates decrease. Germany is currently ranked the safest and most stable country in Europe and the second safest in the world. This will give • Distribution of a press release on the ‘Butterfly Boom in South-East Queensland’ Germany considerable economic advantages post COVID-19. Exit strategy has led to coverage on MSN and The Weather Channel. Current equivalent commences as the Government allows the reopening of some shops from 20 advertising value of AUD480,000. April and schools from 4 May (with strict rules). Travel platforms are reporting a rise in searches for destination content. • Additionally, an earlier press release featuring ‘Koala Live Streams / Virtual Travel’ is continuing to achieve exposure across Europe. La Repubblica (a • Denmark and Norway: kindergarten and primary schools to re-open this week; popular daily newspaper in Italy) has published a story about Lone Pine on Sweden: continuation of liberal response with all retail shops/restaurants open. Easter Friday, and the Reef Tracks project. Italy: continued lockdown to 3 May, however bookstores, laundries to reopen. France: strict lock-down continues until 15 May (due to limited capacity in healthcare system). Competitor activity • More destinations are promoting beautiful positive dreaming videos in Europe: Trade Partnerships • Alaska will wait (very inspirational and personal video) • Auckland Papatūānuku (our earth mother) is Breathing (Indigenous • The repatriation of European travellers is almost finalised. Trade feedback focus) indicates that a significant number of clients (e.g. 80% in France) are keen to rebook instead of cancel their holidays. There is uncertainty on when to rebook clients to Australia however, as no official date of re-opening confirmed. New Aviation enquiries are increasing (mainly for 2021). • Continuing preparations for webinar sessions with Tourism Australia for the • The coronavirus pandemic has inflicted massive damage on the aviation industry. Nordic Region on 21 April (70 registrations to date); in France on 23 April (50 Lufthansa CEO Carsten Spohr says that the German flag carrier is in a good registrations to date) and Germany (date TBD). The number of ASP registrations position to survive, even if it will take several years for the industry to recover. engagement in France has increased significantly during March (70 new registrations), demonstrating agents are keen to invest time training. Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key international source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 15/04/2020. North America Pandemic Stage Homebound Current marketing across channels Consumer Sentiment • Coordinating agent training in partnership with major consortia (Virtuoso, Travel • The US Congress and Trump Administration are implementing a US$2 trillion Leaders Network and Ensemble) and media partners (AFAR and Northstar economic relief program called the Coronavirus Aid, Relief and Economic Security Media Group); working in partnership with TA and other STOs to implement (CARES) Act to assist businesses and individual Americans through the industry webinars. pandemic. Approximately 10 million Americans have applied for unemployment assistance, the highest in US history. • Planning to launch comprehensive digital and social engagement promotions featuring exclusive 'first to market' activations to reach the lucrative AFAR • The Canadian Federal Government is preparing an aid package to assist the readership. travel and tourism industry that employs over 2 million Canadians. Competitor activity Trade Partnerships • Discover Puerto Rico is inviting its followers and would-be visitors to a virtual getaway with salsa classes, cocktail making and cooking. • Several Australia focused US and Canadian Key Distribution Partners are operating with skeleton staffing to manage changes and cancellations. Other • Travel Saint Lucia in the Caribbean is inviting followers to experience the distribution partners are moving towards suspension of trip