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In Marco Feliciano

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In Marco Feliciano The place of media in the process of imaginary constructions of the “enemy” in Marco Feliciano d o s i ê case O lugar das mídias no processo de construção imaginária do “inimigo” no caso Marco Feliciano El lugar de los medios de comunicación en el proceso de construcción imaginaria del “enemigo” en el caso Marco Feliciano Magali do Nascimento Cunha1 Abstract Starting from the assertion that the media are components of social dynamics and interact with it, this article aims to identify, in socio-political phenomenon here called “Marco Feliciano case”, the place of the media in the process of the imaginary construction of the collective configuration of enemies. The exploratory and descriptive study is guided by the following problem: to what extent and how the Brazilian media participated in the process of collective imaginary construction the “enemy” in Marco Feliciano case in 2013? Keywords: Media; Social imagination; Religion; Politics; Marco Feliciano Resumo Partindo da assertiva de que as mídias são componentes da dinâmica social e com ela interagem, este trabalho busca identificar, no fenômeno sociopolítico aqui denominadoaso Marco Feliciano”, o lugar das mídias no processo de construção imaginária da configuração coletiva de inimigos. O estudo de caráter exploratório-descritivo se pautou pelo seguinte problema: em que medida e de que forma as mídias brasileiras participaram do processo de construção do imaginário coletivo do “inimigo” no caso Marco Feliciano, de 2013? Palavras-chave: Mídias; Imaginário social; Religião; Política; Marco Feliciano 1 PhD in Communication Sciences from USP – University of São Paulo. Master in Social Memory and Document.. Graduate in Social Communication (Journalism). Professor of the Programa de Pós-Graduação em Comunicação Social – Postgraduate Programme in Communication of the Universidade Metodista de São Paulo – Methodist University of São Paulo, SP, Brazil; [email protected]. ano 10 vol.10 n.29 p.51-75 SET./DEZ. 2013 52 the place of media in marco feliciano case d o s i ê Resumen A partir de la afirmación de que los medios de comunicación son componentes de la dinámica social y interactúan con él, este trabajo tiene como objetivo identificar, en el fenómeno sociopolítico aquí llamado de “caso Marco Feliciano”, el lugar de los medios de comunicación en la construcción imaginaria de la configuración colectiva de enemigos. El estudio exploratorio y descriptivo es guiado por el siguiente problema: ¿en qué medida y cómo los medios de comu- nicación brasileños participaron en el proceso de construcción del imaginario colectivo del “enemigo” en caso de Marco Feliciano en 2013? Palabras-clave: Medios; Imaginario social; Religión; Política; Marco Feliciano Date of submission: 15/08/2013 Date of acceptance: 30/09/2013 ppgcom – espm, comunicação mídia e consumo magali do nascimento cunha 53 Preliminaries d o s i ê In the months of March and April 2013 it was possible to follow an epi- sode without precedent in the Brazilian National Congress in the me- dia, which potentionalised the relationship between media, religion and politics in the social dynamics. On March 5 the Partido Socialista Cris- tão (PSC) [Christian Social Party] announced the indication of a mem- ber of its parliamentary group, the evangelic pastor and federal deputy Marco Feliciano (SP, São Paulo), as the president of the Comissão de Di- reitos Humanos e Minorias [Human Rights and Minority Commission] of the Câmara Federal [Federal Chamber) (CDHM). The reactions to Marco Feliciano’s name of the groups that fight for Human Rights were immediate, with the allegation that the deputy was known in mediatic spaces due to his discriminative declarations with respect to black and homosexual people. The PSC defended itself by saying that they fol- lowed a protocol which gave them the right to indicate the presidency of this commission, a process which was within the formalities of democ- racy as they are established in the Brazilian Parliament. This is certainly a source of reflections, especially with respect to the reason why the defence of Human Rights is being used by the great parties as “cheap small change”, as Renato Janine Ribeiro (2013) exposed it very well. In addition to this there is the fact that the indicated deputy and his party do not present a history of involvement with the cause of Human Rights which would qualify them for the post. What drew the attention and is still doing it in this case is the “snow- ball” it provoked, which was based upon the reactions to the deputy’s name and formed by public protests on the part of diverse segments of civil society, and it was followed by the creation of a parliamentary op- position front to Feliciano’s election and the establishment of a religious war between evangelicals and activists of the lesbian, gay, bisexuals and transgender movement (LGBT) and of feminist movements and be- tween evangelicals and non-Christians. And this snowball is the product of facts which present themselves beyond CDHM and expose it as one more element in the complex framework of the relationship between re- ano 10 vol.10 n.29 p.51-75 SET./DEZ. 2013 54 the place of media in marco feliciano case d o s i ê ligion and society in Brazil. Among these factors there is the imaginary construction of the other as enemy, which is the object of this study. On the basis of the assertion that the media are components of the so- cial dynamics and interact in the socio-historical, cultural and political processes of the different societies, this work seeks to identify the place of the media in the process of imaginary construction of the collective en- emy configuration, in this socio-political phenomenon, which is called “Marco Feliciano case” here, Therefore we refer to studies in the field of social imaginary anchored in Cornelius Castoriadis’ philosophy, in Gil- bert Durand’s anthropology and in Michel Maffesoli’s sociology. These references are the basis of the exploratory-descriptive study we present here, which is guided by the following problem: to which extent and in which way did Brazilian media participate in the construction process of the collective imaginary in the Marco Feliciano case in 2013? Social construction of the imaginary and communication “Imaginary” is comprehension which was born in philosophy, stimulat- ed philosophers of different periods, historians, psychoanalysts, anthro- pologists, sociologists and has been seducing communication scholars. Human beings live by images, they live by a socially constructed imagi- nation, which shapes and re-shapes their creeds, their language, their organisations, their laws and their attitudes towards the demands of life and towards the other. The human being is what he is by means of his interaction with the other. It is in this aspect that the communication field is fertilised by the notions of imaginary. “To make common”, to communicate is to make common life possible. The human being needs the other: he is a social being. How can we think of social imagination without communication, exchanges, interchange of ideas, feelings, dreams and desires? How can we think of communicational processes which shape the social appropri- ations and representations without considering social imagination, col- lective imagination? How is it possible not to see the place of the media, ppgcom – espm, comunicação mídia e consumo magali do nascimento cunha 55 the discourses of which appropriate themselves of the socially construct- ed images and at the same time represent them. thus contributing to the d o s i ê process of construction and reconstruction, of creation and recreation of these same images and of other images? To think of the relationship between imaginary and communication is to take a fertile field of study and research, after all, life in society is constructed through social interactions which produce culture related to daily habits, to the ways of communication, to the social laws, rules and conventions, to worldviews, to dreams and desires. The Greek phi- losopher Cornelius Castoriadis denominates this collection of products of social interactions (figures/forms/images) “imaginary significations”, which form a coherent whole, the imaginary, that is to say that they are created and shared in order to give meaning and cohesion to the exis- tence of a group. According to Castoriadis, it is only on the basis of these “imaginary significations” that we can speak of “something” (1995, p. 36). This comprehension is opposed to another one, which ends up still predominating, in a certain common sense (inclusively in academic spaces), which opposes the imaginary to the real, to the true. Here we defend an inverse way, in which “nothing human must be strange” (du- rand, 2002, p. 40), and which considers the imaginary as a very con- crete element, inserted in reality, like something which is beyond the individuals: ... the state of mind of a group, of a country, of a Nation-State, of a com- munity, etc. The imaginary establishes links. It is social cement. There- fore, if the imaginary links, it unites in a same atmosphere, it cannot be individual (maffesoli, 2001, p. 76). Thus the imaginary is a component of the human existence as a significantly social experience, which confers sense upon collective life and is re-signified by it, thus it becomes an element in permanent construction. Imaginary is the collective elaboration of the collection of images which is formed by the human being, of all he seizes visually and in his experience of the world (cunha, 2011, p. 38). Therefore he ano 10 vol.10 n.29 p.51-75 SET./DEZ. 2013 56 the place of media in marco feliciano case d o s i ê is socialised through communicational processes by means of which the human being interacts in an interpersonal and massive way, medi- ated or not.
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