BE PART OF FOOTBALL’S FUTURE BE PART OF SOCCEREX EUROPE
KEY PARTNERS AND SUPPORTERS ADVISORY BOARD
DECO DANIEL CRAVO CEO, SENIOR PARTNER, D20 SPORTS CRAVO, PASTL & BALBUENA
Deco is internationally renowned for his playing career with the likes of FC Barcelona, Daniel provides his expert legal services to football clubs, agents, federations, players Chelsea FC and the Portuguese National Team. After retiring, Deco founded D20 and football’s governing bodies. Daniel is active in the Higher Court of Sports Justice Sports, an athlete management agency which lets him use his 17 years of soccer including CAS, the Court of Arbitration for Sport, as well as being the Vice President of experience to help the stars of tomorrow. the Special Committee on Legislation and Sports Law at the Brazilian Bar Association.
PEDRO PINTO GERARD HOULLIER FOUNDER & CEO, HEAD OF GLOBAL FOOTBALL, EMPOWER SPORTS RED BULL
Pedro is a seasoned communications professional with 20 years experience in the As Technical Director for the French Football Federation, Gerard was famously part sports industry as a journalist, broadcaster and communications director. He spent 15 of the set up that delivered a ‘Golden Generation’ that won the 1998 FIFA World Cup years as a sports presenter and correspondent for CNN before moving to become and the 2000 UEFA Euros. He had success managing the likes of Liverpool and Lyon Managing Director of Communications at UEFA, where he ran all communications and now as Head of Global Football for Red Bull, he oversees the development of activities at European Football’s governing body. Pedro has recently launched their network of clubs. Empower Sports, a new sports communications agency, advising athletes, coaches and executives on communications, PR and digital content.
PEDRO PROENÇA GUILLEM BALAGUE PRESIDENT, TV HOST & FOOTBALL LIGA PORTUGAL JOURNALIST
Pedro Proença is currently serving as the President of Liga Portugal, the body in Guillem Balague is a key fixture in Eleven Sports’ coverage of Spanish football. He is charge of organizing, promoting and ruling professional football in Portugal. Until also the UK Correspondent for AS and El Larguero. His work appears regularly in The January 2015 was a member of the top-level group of Portuguese referees, having Times and in Champions magazine and has a weekly column in the Daily Mirror. been awarded membership of the FIFA list of referees in 2003 and of the UEFA Elite He also wrote the bestselling “A Season on the Brink”, an insider’s account of Liver- referees group in 2009. In 2012 was elected World’s Best Referee by the highest pool’s 2004-05 Champions’ League winning campaign. His latest book on Mauricio international football body. Pochettino “Brave New World - Inside Pochettino’s Spurs” was published in Autumn In 2015, after ending his career, the Portuguese National Association elected him as of 2017 and was shortlisted for the Football Book of the Year. It became a Sunday the Best Portuguese Referee of the Century. Arrived at Liga Portugal in July 2015, Times best-selling book, and the best-selling football book of 2018. elected for a four-year term which has already been marked by: achieving economic He has written or worked for The Telegraph, Marca, The Times, The Observer, Talk and financial sustainability; regaining the association’s credibility; leveraging of Liga Sport, BBC, Cadena Ser, 442, World Soccer, Champions magazine, Football Index, and Portugal’s position as the pivotal institution in the football industry’s dynamics; and many other publications in Spain, Britain and worldwide. internationalization of the Liga Portugal and industry brands
EMANUEL MACEDO DE MEDEIROS
ALBERTO COLOMBO CEO, DEPUTY GENERAL SECRETARY, SIGA (SPORT INTEGRITY EUROPEAN LEAGUES GLOBAL ALLIANCE)
Alberto Colombo is the Deputy General Secretary of the European Leagues, Emanuel Macedo de Medeiros held positions throughout the worlds of law, Portu- the organization that gathers 35 professional football leagues representing more than guese politics and football including being appointed Secretary General of the Por- 900 clubs in 28 countries, across Europe. tuguese Professional Football League in 2000, before becoming a member of several Alberto joined the European Leagues in 2008 and previously had professional committees within both UEFA and FIFA. experiences for major sports events such as the Olympics and the America’s Cup of Along with being one of the founding fathers and the former CEO of the Association Sail. He is a sports industry senior director with experience in football governance, of European Professional Football Leagues, he currently holds the position of CEO of stakeholders relation, media rights, marketing & communication, event management, ICSS INSIGHT, as well as being the proud co-founder and current CEO of the Sport EU sports policy and public affairs, sports integrity and IPR. Integrity Global Alliance (SIGA). EXAMPLE ATTENDEES
The following industry leaders have attended past Soccerex events:
COMPANY JOB TITLE COUNTRY 7egend SA CEO Portugal AC Milan Commercial Director Italy adi.tv CEO United Kingdom Strategic Planning Manager - Global Sports Marketing adidas UK Ltd United Kingdom Football AFC Ajax CEO Netherlands Algarve Tourism Bureau Director Portugal Amendoeira Golf Resort Commercial Manager Portugal Arsenal FC Head of Marketing United Kingdom AS Monaco Chief Commercial Officer France AS Roma Digital Content Manager Italy BBC Sport Football Editor United Kingdom Borussia Dortmund GmbH & Co. Head of Marketing Germany KGaA Borussia VfL 1900 Mönchenglad- Head of International Business Development Germany bach GmbH Brand it Group CEO Portugal Brighton & Hove Albion FC Chief Executive United Kingdom BT Sport Digital Director United Kingdom Celtic FC Head of Business Development United Kingdom Checkers Safety Group UK Ltd t/a Chairman United Kingdom Terraplas Chelsea FC Head of Content & Production United Kingdom Chevrolet Global Marketing Partnership Director United Kingdom Chinese Football Association - CFA Marketing Director China Club Atlético de Madrid CCO Spain Coca-Cola (U.K.) Associate Director, IT Innovation United Kingdom Copa90 Head of Copa90 United Kingdom Cruyff Football CEO Netherlands CSA Lawyer Portugal DAZN CEO United Kingdom Department for International Trade Head of Global Sports Projects United Kingdom - DIT Deutsche Fußball Liga GmbH Director - Content Germany (Bundesliga) DUGOUT Limited CEO United Kingdom Dutch Football Association (Koninklijke Nederlandse Head of Sponsorships Netherlands Voetbalbond) EFL Chief Executive United Kingdom Eleven Sports Media Managing Director United Kingdom Energize Hotels Vice President Portugal EXAMPLE ATTENDEES
COMPANY JOB TITLE COUNTRY Eredivisie CV CEO Netherlands ESSMA - European Stadium and Managing Director Belgium Safety Management Association Eurodata Sport Ltd Managing Director United Kingdom Everton FC Executive Director United Kingdom eyevo CEO Portugal Facebook Head of Sports Partnerships EMEA United States FC Barcelona Strategic Planning & Innovation Director Spain FC Bayern Munich Women's football, Teammanagement Sports Germany FC Dynamo Kyiv Head of Marketing and Advertisement Ukraine FC Internazionale Milano Head of Sport Performance Analysis Italy FC Porto Legal Affairs / Sports Lawyer & Consultant Portugal FC Shakhtar Donetsk Commercial Director Ukraine FC Zenit St Petersburg PR Director Russia FIFA Head of Member Associations Switzerland FIFPRO Legal Director Netherlands FlipKick CEO & Founder Portugal Galatasaray SK Director of Trade Turkey Geeminds CEO Portugal Gensler Sports Director United States Glasgow Rangers Head of Commercial United Kingdom HID Global Head of Ticketing France Hilton Worldwide Account Director – Sports United Kingdom Hotel Football Director of Sales United Kingdom Huric CEO Portugal IDOM Managing Director Spain IMG SVP & General Manager Football United Kingdom ITV Controller of Sport United Kingdom Juventus FC International Business Development Manager Italy KPMG UK Partner United Kingdom Lagardère Sports Managing Director France League Managers Association - LMA Director of Strategy United Kingdom Lega Serie A Marketing & TV Rights Director Italy Leicester City Football Club Commercial Director United Kingdom Liga de Fútbol Profesional - LaLiga President Spain Liga Portugal President Portugal Ligue de Football Professionnel Chairman Stadia Strategic Committee France (Ligue 1) Liverpool FC Chief Media Officer United Kingdom Manchester City FC Chief Marketing Officer United Kingdom Manchester United FC CEO, Media United Kingdom MBNA VP Senior Sponsorships Manager United Kingdom EXAMPLE ATTENDEES
COMPANY JOB TITLE COUNTRY Melia Hotels International Director Business Development Spain Mitsubishi Electric Europe B.V Marketing Manager Netherlands Benelux Branch MRGL Advogados Sports Lawyer Portugal NeuLion Vice President Sales United States United Arab Nielsen Sports and Entertainment Business Development Manager Emirates Octagon Business Development and Marketing Manager United Kingdom Olympique de Marseille Head of Marketing Products France ONE Tróia Training Center Marketing Director Hospitality Portugal Panathinaikos FC Technical Director Greece Paris Saint-Germain Football Club International Development France Passamar General Manager Portugal Perform Group Duty Editor United Kingdom Populous Senior Associate, Business Development United States PUMA SE - International Division Senior Sports Marketing Manager Germany PwC UK Partner United Kingdom Quasar DMC Sales Manager Portugal Real Madrid CF Sponsorship and Advertising Director Spain Red Bull Company Ltd Head of Global Football United Kingdom Relevent Chairman United States S.C. Braga Advogado/Lawyer Portugal S.L. Benfica CEO Portugal Samsung Electronics Europe Senior Product Manager United Kingdom Sky Bet Head of Brands United Kingdom SpecialOne.Football Agent/Intermediary Portugal Swiss Football League (SFL) CEO Switzerland The FA Communications Manager United Kingdom The Football Business Academy - Founder & CEO Switzerland FBA The PFA Chief Executive United Kingdom The Premier League Head of Sales & Marketing United Kingdom Tottenham Hotspur FC Head of Recruitment and Analysis United Kingdom Twitter Head of Sport United Kingdom UEFA Head of Disciplinary and Integrity Switzerland Ukrainian Premier League CEO Ukraine Valencia CF Marketing, Sales and Fan Area Director Spain VfL Wolfsburg Head of Corporate Development Germany Videobserver VP Business Development Portugal William Hill Head of Sponsorship PR United Kingdom Wolverhampton Wanderers FC Managing Director United Kingdom CONFERENCE CONCEPT
Soccerex Europe will be delivering 2 days of unmissable business insight this September 5th-6th in Oeiras, Lisbon, bringing together the key decision makers and forward thinkers in the football industry to discuss a variety of topics. These are just some of the sessions you may be attending:
WILL FRAGMENTATION BURST THE BROADCASTING BUBBLE?
Over the past decade, broadcasting revenues have underpinned the stratospheric financial growth seen across Europe’s top leagues and continue to form an essential part of their business strategies. However, sports broadcasters today face an increasingly fragmented and complex environment. There is more football than ever before and perhaps a greater global appetite for it. In the battle for attention, media old and new must evaluate not just what to show but how and when their audience want to watch it. This volume of options has caused established media to become more tentative in their rights bidding with incumbents being more selective, allowing new and exciting entrants into the market. How will the rights market adapt to these new players and new ways of broadcasting football? Will values be retained or with so much on offer, will the packages and the way they are sold have to change? At Soccerex Europe, we will bring together a mix of senior rights holders, broadcasters and digital media to analyse the current market fragmentation and how the changes will affect business in terms of the revenues and rights on offer.
FOOTBALL - THE LEAGUE PERSPECTIVE
While clubs and players are often the end beneficiaries, it is the different leagues across Europe, through their commercial and organisational acumen that lay the foundation for the domestic football industry to grow in each country. From regulating competitions to negotiating broadcasting deals, they provide the framework and finances for football to flourish across the continent. As one of the industry’s key stakeholder groups, what do Europe’s football leagues make of football’s changing landscape? How are they protecting their interests and – those of their members – against a backdrop of globalization, stagnating rights values and increased international competition? At Soccerex Europe, we will get the league perspective as we hear the thoughts of league chiefs across Europe on the most pressing issues affecting the game today.
SAFEGUARDING FOOTBALL’S FINANCIAL INTEGRITY
Football is big business and, as the money on offer has increased, so too has the threat to the game’s financial integrity. The highest standards of professional governance need to be adhered to if the game is not to fall foul of corruption, criminality and mismanagement. While the game’s governing bodies have taken positive steps to safeguard football’s financial integrity, through the implementation of club licensing schemes, Financial Fair Play regulations and strategies against match fixing , the challenge is ongoing, and its importance growing, as activities such as sports betting become an ever larger part of the football business mix. At Soccerex Europe we will hear from governing bodies, legal experts and specialist independent organisations as they evaluate the different threats to football’s financial integrity and analyse what needs to be done to protect the credibility of the beautiful game.
TECHNOLOGY, INNOVATION & THE FUTURE OF FOOTBALL
This summer, Portugal will host the finals of the inaugural UEFA Nations League, the first major tournament the country has hosted since the EUROs in 2004. In the 15 years that have past, technological advances have radically reshaped our consumption of football and the way the game is played, coached and regulated. For example, in 2004 Facebook had just been launched. In 2019 more than 400 million fans will use the platform to follow the game and interact with players, teams and fellow fans around the world. Through technology, coaches have better understanding of their players, players have better connection with their fans and fans have better access to the game than ever before. Taking place in Oeiras, one of continent’s tech hubs, Soccerex Europe will bring together a mix of sporting and digital innovators to look at how technology has driven football’s evolution and what future trends will shape the beautiful game for the next decade and beyond. The event will also provide a further glimpse at the future of football business through a series of start up presentations on the products and services set to change football in the coming years.
FOOTBALL’S ROLE IN THE MATURING ESPORT MARKET
Esports may be an industry in its relative infancy but it is one that is none the less worth close to $700m worldwide, with phenomenal growth forecast over the next few years. While China and the US are the biggest individual markets, collectively Europe accounts for almost one third of all global esports revenues and 20% of the global audience. While the pace of growth may depend on factors such as regulations, competition formats and rights sales, the industry’s rapid maturity is in part being driven by the increasing involvement of elite European football brands who, as they look to claim their piece of the esports pie, bring with them brand equity and established fanbases. At Soccerex Europe, we will gather a mix of leading football, media and gaming organisations to analyse the role of football in the maturing esports market and the opportunities the future might hold. CONFERENCE CONCEPT
CONTENT – THE KING OF FAN ENGAGEMENT
Whether it is short or long form, player or fan generated, immersive or interactive, content is still the undisputed king when it comes to fan engagement. In the race to connect with fans, agencies, media and rights holders invest millions in content creation but they are doing so in a world where everyone is a potential content creator, enabled by technology and empowered by social trends. The last few years have seen an emergence of new types of content offering increasingly closer and more personal access, perhaps best embodied by the rise of athlete driven media and fan channels. How can brands best navigate this changing content landscape to reach football’s growing fan base?
What content do fans really want and how will rights holders meet the challenge put to them by their own players and their fans? All these questions and more will be addressed at Soccerex Europe as some of the finest minds in the business converge to look at the future of football content.
CLUB BUSINESS - MASTERING THE REVENUE GENERATION MIX
For clubs of any size, nurturing the different revenue streams available is essential to establishing commercial stability and success. Broadcasting revenues, whilst important – increasingly so at the highest level – are centrally negotiated and so the development of elements within their control such as sponsorships, merchandising and match day sales is an equally important aspect of a club’s commercial strategy. Elite clubs must balance their focus between local and international fans, understanding which overseas markets offer them the greatest potential returns and all football must take note of the opportunity presented by sports betting. At Soccerex Europe, commercial directors from some of the continent’s biggest clubs will come together to look at the ideal revenue generation mix and what it takes to master the different elements within it.
THE MODERN FOOTBALL FAN
Football needs players and a ball to exist but it is thanks to its multitude of fans around the world that football has become the defining cultural entity it is now; something which unites, divides and empowers people and which has spawned the global multibillion dollar industry we see today. The football fan and their needs are central to the activities of all involved in the game but as football has involved with the globalization of the modern world so too has the modern fan. They have more choices, less time and higher expectations than ever before. They are more diverse and more widespread. Against this backdrop, rights holders, media and sponsors must select the right product, channels and relationships that deliver the experiences and authenticity that fans crave. At Soccerex Europe, we will delve into the profile and needs of the modern fan, uniting rights holders, fan groups and media specialists to look at what fans want and how football can give it to them.
MAKING THE BREAKTHROUGH – THE RISE OF WOMEN’S FOOTBALL
2019 looks set to be a tipping point for women’s football. The past five years have seen increasing investment by Europe’s established elite and now the UEFA Women’s Champions League boasts some of the most recognised brands in football, bringing increased audiences and commercial attention. With more fans engaged than ever before, thanks largely to social media and the increased media profiles of its stars, the FIFA Women’s World Cup in France lies waiting on the horizon and with it the opportunity for both the interest in, and commercialization of, the women’s game to reach new heights. At Soccerex Europe, taking place just a few months after the FIFA Women’s World Cup, leading figures from the women’s game will unite to look back at the tournament and the impact it can have upon levels of participation, media coverage and financial growth in the sport. They will also look at what can be done to address the many inequalities in comparison with the men’s game and make football more accessible to girls and women across the continent.
THE ANATOMY OF A WINNING TEAM
Sporting success is achieved through a combination of different factors, all aligning perfectly to deliver the optimum performance environment both for the team as a collective and the individual players within it. From the levels of fitness and hydration in each player to the coaching they have received and their ability to take responsibility on the field, each factor plays its part and must be analysed and understood by a team’s coaching staff. Technology and sports science have made this analysis easier but the skill lies in knowing which factors to focus on and what combination is required to deliver consistent success on the pitch. At Soccerex Europe, performance analysts, coaching experts and sports scientists will dissect the anatomy of a winning team and look at how each part should be conditioned and combined. CONFERENCE CONCEPT
FOOTBALL’S CHANGING TRANSFER MARKET
Fuelled by vast broadcast and sponsorship contracts and heavy investment from new club owners, the player market has become incredibly lucrative for the clubs and agents involved, with trading forming a key part of many clubs’ business strategies. For example, the value of annual player trading across Europe’s big five leagues has grown by almost 50% in the past five years, with trading for the 2018/19 summer transfer window exceeding €4bn for the second year running. However, the complexities of the market are about to change. The growth of rights deals is starting to slow down, FIFA have announced plans to reintroduce agent regulations and loan deal restrictions and clubs in the Premier League, collectively Europe’s biggest spender, will soon be dealing with the effects of Brexit. What impact will these changes have on the European transfer market? At Soccerex Europe, a collection of football figures, legal experts and financial analysts will assess the current state of the transfer market, the role player trading plays in club business and what the future of the player market might look like.
MORE TOURNAMENTS = BIGGER TOURNAMENTS = BETTER TOURNAMENTS?
Next summer, the UEFA European Championship will be staged across the continent for the first time, with 12 different countries hosting matches in what is set to be a groundbreaking tournament. FIFA then followed suit, with its member’s voting for the expanded 48 team FIFA World Cup in 2026 to be held across Canada, Mexico and the USA. In between, in addition to the existing international and domestic matches that players, teams and media must navigate, there will be further editions of the UEFA Nation’s League – set to be staged for the first time in Portugal this summer – and more European club competitions following UEFA’s recently unveiled plans for a Europa League 2. In short, tournaments are getting bigger in scale and in number but are fans getting a better experience as a result? How will this expanded schedule effect issues such as player fitness, media logistics, the investment of advertisers and sponsors and the interest of fans? At Soccerex Europe we will look at the challenges and opportunities that Euro 2020 and the other new tournaments on football’s horizon will present to the different stakeholders across the game.
WHY OEIRAS?
• Oeiras is notable in the world of European football, with the Portuguese National team’s training ground being based in the city, as well as the national stadium, Estádio Nacional, which made football history for hosting the first ever game in a UEFA club competition.
• The municipality alsoacts as an important economic hub in Portugal, known for having the highest GDP per capita in Portugal, as well as the highest purchasing power, besides Lisbon.
• Oeiras has also become a large technological hub by acting as a hosting for a number of large corportations in numerous business parks around the area, such as:
w Google w Samsung w SAP w Nike w Hewlett-Packard w McDonald’s w Cisco BE PART OF FOOTBALL’S FUTURE BE PART OF SOCCEREX EUROPE
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