How to Prevent Verbal Violence in Football Stadiums
2018 Carlos André HOW TO PREVENT VERBAL VIOLENCE GABRIEL DO PINHAL IN FOOTBALL STADIUMS: CREATION OF A SOCIAL MARKETING PLAN FOR SPORTING CLUBE DE PORTUGAL i ii 2018 Carlos André HOW TO PREVENT VERBAL VIOLENCE IN GABRIEL DO PINHAL FOOTBALL STADIUMS: CREATION OF A SOCIAL MARKETING PLAN FOR SPORTING CLUBE DE PORTUGAL Projeto apresentado ao IADE – Universidade Europeia, para cumprimento dos requisitos necessários à obtenção do grau de Mestre em DESIGN E PUBLICIDADE realizada sob a orientação científica do Doutor Fernando Ampudia De Haro, Professor Auxiliar da Universidade Europeia. iii iv Acknowledgements The realization of this project was possible thanks to the help of several people to whom I would like to express my gratitude. First of all, I would like to express my gratitude to the supervisor of this project, Professor Dr. Fernando Ampudia de Haro for his academic guidance, his patience, his availability and especially his wise advice, which contributed to the implementation of this project. I also wish to thank Professor Carla Cook for being so kind to review the grammatical structure of this project. I would like to express my gratitude to Professor Dr. Maria do Carmo Leal and all the other participants who, directly or indirectly, have brought me their moral and intellectual support throughout the creation process. Finally, I wish to express my gratitude to my parents and sister for their trust and invaluable support. v vi Palavras-chave Violência no futebol; Marketing Social; Sporting Clube de Portugal Resumo Hoje em dia, o futebol desempenha um papel vital na nossa sociedade, pois é o desporto mais praticado e consumido no mundo.
[Show full text]