FOOTBALL MANAGEMENT COURSE for EXECUTIVE leaders fernando gomes pff president The Portuguese Football Federation is the largest national Seeking to connect, as on the field, hearts and minds, we sports organisation and, in all its areas of intervention, it acts launch the second edition of the Football Management in the awareness that it represents and serves the millions Course for Executive Leaders, an initiative aimed at of Portuguese that support us all around the world. training CEOs, managers and officials from the most In recent years we have invested in the involvement in prominent national and worldwide federations and clubs. projects that make our society better and best prepared. In partnership with one of the most prestigious world In the areas of social responsibility, in the promotion of educational and research institutions – Nova Business and health and environment, in the Area of Training, Vocational Economics School - we will seek to train with excellence Education and Higher Education, we have tried to dignify, in areas as varied as Governance, Law and Finance, honour and give credit to Portugal. We seek, every day, to Leadership, Innovation and Entrepreneurship, Digital be much more than just a Federation. Media, Branding and Marketing or Science and Medicine in The birth in 2017 of the Portugal Football School, a Football. centre of excellence concentrating the training offer that Between May and December 2019, some of the most suits the needs of clubs and FPF’s members, provided emblematic figures of sports leadership and international us with a unique opportunity to better define a training science will come to Cidade do Futebol to help our trainees path towards the development of football, sport and the to identify problems, hold an open discussion and present Portuguese society. solutions for the future of football. Integrated into FPF’s Research & Development Unit, already I invite you to, and welcome you at, this great initiative of forming an integral part of the list of research units of the the family of football in the confidence that all together we Science and Technology Foundation and led by three PhDs will be much stronger. - José Carlos Noronha, João Brito and André Seabra –, the Portugal Football School strives to be at the forefront of the training offer in its various areas of intervention. 3 pff Portuguese Football Federation is a non-profit-making local, district and national competitions and guarantee the private law organization with established public development of football in Portugal, in accordance with benefit legal status. Comprises 22 district and regional sports spirit and educational, cultural and humanitarian associations, one club league, associations of sports values, through training programmes for the various sports agents, clubs or sports societies, players, coaches and agents. PFF ensures the management of 22 National referees, registered or affiliated in compliance with its Teams, in football, futsal and beach soccer, and organises Statutes. Its main purposes are the representation of 32 annual competitions. Currently, Portugal has 177.000 Portuguese football at national and international level; the registered football players. competitions of the National Teams; the organisation of "cidade do futebol" - pff headquarters With a privileged location and excellent infrastructures, gained life and can now be found in the higher hill of the “Cidade do Futebol” is a highly versatile and innovative valley of Jamor. The building is full of details containing space, characterised by its functionality, security and the brand of the Portuguese spirit. Each small space is an technology. Cidade do Futebol was created to fulfil an old example of that. From the pitches with a view to the Tagus promise and is a result of months of hard work. to the entry doors decorated with the lyrics of the national After the public presentation done by the President of hymn or the colours of the spaces which were inspired by the Portuguese Football Federation, Fernando Gomes, in the national flag. Even the façade has the typical tone of November 2014, the drawings made it off the page, they the National Team’s shirt. portugal football school The Portugal Football School (PFS), launched in March Thus, to achieve these purposes, several scientific research 2017, is part of the research and development unit of PFF projects and educational and training programmes have and its main activities are research in Football, Futsal and been carried out, focusing on the different areas related Beach Soccer, as well as the education and training of the to the universe of this sport (coaches, referees, managers, stakeholders with responsibility in the development and players, physicians, nurses and physiotherapists). promotion of Football. 4 5 overview The Portugal Football Federation, through the Portugal and the most effective ways to use technology and Football School, in partnership with the Nova School of management to keep fans engaged with the football Business and Economics, are coming together to offer clubs. The course will include sessions from expert faculty the Football Management Course to executive leaders of members who are closely linked to the sports sector, as football organisations. well as initiatives with exclusive speakers from the world Participants will learn sports-leadership best practices, of governance and management of football. corporate governance, how to improve brand value, programme overview The course comprises five intensive modules (90 hours) over 8 months, each of which deals with a different aspect of football administration and management. modules 1. Governance, legal and financial management in football 2. Positive leadership 3. Sports digital media, branding and marketing 4. Innovation and entrepreneurship 5. Science and medicine in football 6 7 Giorgio Marchetti // UEFA Deputy General Secretary, Director of Competitions 1. GOVERNANCE, LEGAL AND Giorgio Marchetti joined football’s European governing body in February 2004, as Director of Professional Football and Marketing. In 2007, his department was renamed UEFA Department of FINANCIAL MANAGEMENT IN FOOTBALL Competitions and Giorgio’s became UEFA’s Director of Competitions, responsible for all UEFA club and national team competitions, at senior and youth level. In December 2016, he was promoted to UEFA Deputy General Secretary in addition to his role as UEFA Director of Competitions. During his career, Giorgio has been a key figure in some of the main issues and developments in European football governance, such as regulation of transfers and competition models. Prior to starting at UEFA, Giorgio › Purpose had been General Secretary of the Italian League (Lega Calcio) for seven years, between 1997 and 2004, This module examines the importance of governance, forces of domestic, European and international law impact having served as deputy secretary from 1991. legal and economic frameworks in football organisations. upon the sports industries, and why and how the market Theoretical perspectives relating to governance and should be regulate, before presenting 3 fields of regulation: the relevance of these to the sport environment will be sporting, the financial and labor market. FIFA’s Chief Legal Officer explored. It will be also analyzed the ways in which the Emilio Garcia Silvero // Emilio Garcia Silvero is the FIFA’s Chief Legal Officer. Prior to his appointment at FIFA, he was the UEFA Managing Director of Integrity and Head of Disciplinary and Integrity. He is Arbitrator of CAS › Contents and Professor of Law at the University of Rey Juan Carlos. Emilio’s qualification includes a Master in European Sports Governance and a Ph.D. in Labor Law/Sports Law. - Evolution, governance and regulation of the football - Successful strategic management in football industry; organisations; - Governance structure of football organisations: FIFA, - Premier League: how good governance has played a vital confederations, national associations, leagues and clubs; role in its success; Rick Parry // International Football Consultant - Legal and economic frameworks in football organizations. Rick Parry was a management consultant from Ernst & Young when he was hired by The Football Association to advise on the creation of the Premier League in 1990.In 1991, he became the league’s first CEO and stayed until 1997, when he left to join Liverpool FC in the same capacity. Liverpool won › Teaching Staff ten trophies while Rick was there, including the UEFA Champions League in 2005. Since leaving Liverpool in 2009, Rick has carried out a variety of football consultancy projects in the Middle East, the Far East and North America. He has acted as a special advisor to the UK Tiago Craveiro // CEO, Portugal Football Federation and Vice-President of UEFA National Team Government”s DCM’S Select Committee on its review of football governance and is currently a Competitions Committee member of the Investigatory Chamber of UEFA’s Club Financial Control Body.” Tiago Craveiro is Chief Executive Officer of PFF and Vice-President of UEFA National Team Competitions Committee. Prior to his appointment at PFF, was General Secretary of the Portuguese Professional Football League (2006-2012), Head of Cabinet of the Secretary of State for Youth (2004- 2005) and member of the Office of the Deputy Minister to the Prime Minister (2002-2004). Tiago Michele Bernasconi // Court of Arbitration of Sport Craveiro holds an Executive Master in European Sports Governance