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Federal Government Report on Tourism Policy

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Federal Government Report on Tourism Policy Federal Government Report on Tourism Policy 18th legislative term – short version Imprint Publisher Federal Ministry for Economic Affairs The Federal Ministry for Economic Affairs and and Energy (BMWi) Energy was awarded the audit berufundfamilie® Public Relations for its family-friendly staff policy. The certificate 11019 Berlin, Germany is granted by berufundfamilie gGmbH, an initia- www.bmwi.de tive of the Hertie Foundation. This English publication constitutes an abridged version of the Federal Government Report on Tourism Policy. The complete version is only available in German. Design and production PRpetuum GmbH, Munich Status March 2017 Print MKL Druck GmbH & Co. KG, Ostbevern Illustrations Manfred Gottschalk/Gettyimages (title), This publication as well as further publications vladans/cevahir87/Fotolia (p. 4-5), can be obtained from: Kerrick (p. 24), BMWi/Stefan Müller (p. 27) Federal Ministry for Economic Affairs and Energy (BMWi) This brochure is published as part of the public relations Public Relations work of the Federal Ministry for Economic Affairs and Energy. E-mail: [email protected] It is distributed free of charge and is not intended for sale. www.bmwi.de The distribution of this brochure at campaign events or at information stands run by political parties is prohibited, Central procurement service: and political party-related information or advertising shall Tel.: +49 30 182722721 not be inserted in, printed on, or affixed to this publication. Fax: +49 30 18102722721 Federal Government Report on Tourism Policy 18th legislative term – short version 2 Contents Part I – Opportunities and challenges for Germany as a tourist destination ................................................................................................................ .5 1. Tourism – a successful and dynamic business sector...................................................................................................................................................................6 1.1 Tourism as an economic factor .......................................................................................................................................................................................................6 1.2 Growth of tourism in Germany ......................................................................................................................................................................................................7 a. Growth of domestic tourism.............................................................................................................................................................................................................7 aa. Domestic demand in tourism...........................................................................................................................................................................................................7 ab. Day trips . .10 ac. Travel motives and booking activity . 11 ad. Business trips taken by Germans ................................................................................................................................................................................................11 b. Trends in inbound tourism .............................................................................................................................................................................................................12 c. Trends in outbound tourism ..........................................................................................................................................................................................................16 d. Tourism in Germany in the competitive market . 17 2. Tourism in times of increased security concerns .........................................................................................................................................................................19 3. Tourism – a culture of welcome in action..........................................................................................................................................................................................20 4. Employment and training in the tourism industry ..................................................................................................................................................................20 5. Digitalization in tourism ...............................................................................................................................................................................................................................21 6. Inclusion and balanced regional development..............................................................................................................................................................................21 7. Sustainable and responsible travel ..........................................................................................................................................................................................................22 Part II – Protagonists and organizations of tourism policy at the federal level ........................................................................................................ 24 1. Tourism policy at the federal level...........................................................................................................................................................................................................25 2. The Federal Tourism Commissioner......................................................................................................................................................................................................25 3. The Tourism Committee of the Bundestag.......................................................................................................................................................................................25 4. Advisory Council for Tourism Matters at the Federal Ministry for Economic Affairs and Energy (BMWi).....................................25 5. The German National Tourist Board......................................................................................................................................................................................................26 Part III – Tourism policy in the Federal Ministry for Economic Affairs and Energy (BMWi) ........................................................................ .27 1. Framework for tourism....................................................................................................................................................................................................................................28 2. Enhancing competitiveness of the tourism industry .............................................................................................................................................................32 2.1 Tourism for All ..........................................................................................................................................................................................................................................32 2.2 Tourism Prospects in Rural Areas ..............................................................................................................................................................................................32 2.3 Cultural Tourism in Rural Areas ..................................................................................................................................................................................................33 2.4 Analysis of the Labor Market and Skilled Workers in the Tourism Industry . .34 2.5 Project: Tourism for Children and Young People ...........................................................................................................................................................34 2.6 German Day-Trippers ..........................................................................................................................................................................................................................35 2.7 Tourism Competence Center.........................................................................................................................................................................................................35 2.8 Study: Tourism as an Economic Factor in Germany ....................................................................................................................................................36 2.9 Event: Twenty-five Years after the Fall of the Berlin Wall . 36 2.10 Special marketing campaign of the German National Tourist Board .............................................................................................................36 2.11 Study on the Sharing Economy ...................................................................................................................................................................................................37 2.12 Check-in Energy Efficiency ............................................................................................................................................................................................................37 2.13 Study on the Economic Relevance of the Film Industry in Germany ............................................................................................................37
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