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Martini Racing Exhibition “MARTINI RACING, IN PURSUIT OF THE MYTH” AN EXHIBITION OF 45 YEARS OF HISTORY - TURIN Turin, 8th November 2013. On the occasion of the celebrations for its 150th anniversary, Martini & Rossi, in collaboration with the National Automobile Museum of Turin, presents a major exhibition on show from 9th November 2013 to 26th January 2014 dedicated to the successes of Martini Racing: a 45-year adventure recounted through the vehicles that became symbols of a myth that left its mark on the history of motor racing. - THE PROTAGONISTS: 16 models that made MARTINI RACING history From the Porsche 917, which gave Martini Racing its first victory in 1971 at the legendary 24 hours Le Mans race, to the Formula 1 Brabham, Lotus and Tecno vehicles. And from the Lancia, seven-time winner of the World Rally Championship, to the Alfa Romeo 155 DTM, the queen of touring class racing. The cars on show: LANCIA DELTA HF 1992 ALFA ROMEO 155 1995 LANCIA DELTA HF INT. 1988 LANCIA DELTA S4 LOTUS FORD 80 1980 BRABHAM FORD BT 45B BRABHAM ALFA BT 46 LANCIA RALLY 037 1983 FORD FOCUS WRC 1999 LANCIA LC2 1984 LANCIA BETA MONT. TURBO 1981 PORSCHE 911 RSR 1973 PORSCHE 918 2013 PORSCHE 911 GT3 2013 LANCIA Gr.6 1982 LANCIA ECV 2 - THE HISTORY: the Martini Racing story in images and film As well as enjoying the spectacular film footage which focuses on the landmarks in the history of MARTINI RACING, visitors will be able to use two interactive stations to discover the story of how MARTINI RACING became a myth: the leading figures, their victories and the vehicles that made its history. MARTINI RACING STORY. Here visitors are taken on a journey through the competitive fortunes of MARTINI RACING from the early 1970s to the present day. MARTINI RACING MODELS. Here visitors will learn the technical secrets behind the cars that have worn the MARTINI RACING colours and contributed to its success. A special feature will be dedicated to the Lancia Delta, which dominated the World Rally Championship uninterruptedly from 1987 to 1992. Using special technology, a clip from the film “Delta the Legend” will be projected onto the windscreen of the car that won the 1988 Rally Safari with Miki Biasion. The film, soon to be released, was produced and made by the “Bottega dell’Immagine”. - DESIGN: the history of the livery that became a symbol Martini Racing has always placed great emphasis on the aesthetics of the competition machines it has sponsored, from racing cars and aeroplanes to off-shore powerboats. It all began with the choice of colours – a series of dark blue and light blue stripes divided by a central band of red, designed in the early 1970s - which soon came to dominate the world of motor racing. Its appeal derives from specific stylistic choices that together make it unique and immediately recognizable both to experts and the general public. Its essence is in the elegance of the design that distinguishes all its liveries and has succeeded over the years in combining a sophisticated brand image with various supports (cars, powerboats and aeroplanes), transforming them into stylish objects. To understand this all you have to do is observe the vehicles that have competed with the Martini Racing colours since 1971: the basic colours remain the same, but their arrangement varies depending on whether they adorn a rally, sports or single-seat Formula 1 car. - ADVERTISING: from great impact advertising to “responsible drinking” One section of the exhibition features the most famous Martini advertisements dedicated to both the product itself and the world of motor racing. Also on display is a large selection of posters that have become cult objects for collectors around the world. At the end of the exhibition, a large panel bearing the image of Michael Schumacher, testimonial of the Responsible Drinking message, will represent a synthesis of the Gruppo Bacardi Martini’s deep commitment to the subject of moderate drinking and social responsibility. - AN EYE TO THE FUTURE: the courage to dare MARTINI RACING has always been associated with car makers and teams that have a natural inclination towards research and innovation. As previously mentioned, in 1972 the company decided to support the Pederzani brothers who, having won all the titles in the young drivers’ series, tried their luck in Formula 1 racing with a single-seat car of their own construction, powered by a 12-cylinder “boxer” engine similar to the one mounted in that era by the Ferrari Grand Prix team. The company also bravely sponsored the Porsche team when it made its debut with a turbo engine in the endurance competitions, mounting it on the 911 RSR. At the time, no-one thought it could ever win the World Endurance Championship but after only three seasons MARTINI RACING led it to success in the 24 hour Le Mans race. The same pioneer spirit, the same desire to look to the future and to go the extra mile form the basis of the renewed partnership between Porsche and Martini, which has seen the return of the celebrated dark blue, light blue and red stripes adorning the bodywork of the 918, the first hybrid Gran Turismo vehicle in history to be produced by the Stuttgart automaker. Forty-five years of MARTINI RACING history in the major motor racing events have meant far more than just an active advertising presence on the racing tracks alongside some of the most famous makes. MARTINI RACING has also and above all embodied a way of being. It is a protagonist that has always had a desire to experiment, stay ahead of the times and to anticipate the company’s current philosophy, ‘Luck is an attitude’. All this has led to the creation of something which, today, inspires us to talk about a myth. “But a “myth” is so- called because it has a tendency to return,” says Maurizio Cibrario, Honorary President of Martini & Rossi. “This is one of the reasons why the exhibition at the National Automobile Museum is entitled “MARTINI RACING. IN PURSUIT OF A MYTH”: because on the one hand it proposes a historical vision of what has been, and on the other it offers us an infinite number of cues for a revival of the past. It also directs us towards a future where the red, light blue and dark blue livery will dominate once again.” www.martini.com; www.martinierossi.com THE GIOVANNI AGNELLI NATIONAL AUTOMOBILE MUSEUM IS OPEN: Mondays from 10am to 2pm Ticket prices: Tuesdays from 2pm to 7pm - full price 8 euros Wednesdays, Thursdays and Sundays from 10am to 7pm - reductions 6 euros Fridays and Saturdays from 10am to 9pm - schools 2.50 euros Info: Tel. 011 677666/7/8 www.museoauto.it For further information: Ufficio Stampa Martini & Rossi Barbara Herlitzka, tel. 011.9419812, [email protected] Edelman Rossella Camaggio, tel. 02. 63116228, [email protected] Maia Lottersberger, tel.02.63116225, [email protected] .
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