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S Nce 1985 Brand Reference Book GUARACHI WINE PARTNERS Snce 1985 Brand Reference Book www.guarachiwinepartners.com Bodega Norton Black Ink Castillo de Monséran Ché Gaucho Guarachi Family Wines Kaiken Lea Montes Nobilissima Pascual Toso Santa Ema tenshən Tensley The Seducer www.guarachiwinepartners.com LETTER FROM ALEX GUARACHI We have some exciting news to share. We have changed the name of our company from TGIC Importers Inc. to Guarachi Wine Partners. 2015 is a big year for us. We are celebrating our 30th anniversary as a global fine wine company, and in honor of this milestone, we are leaving behind the outdated parts of the company name, to acknowledge the enduring winery partnerships that we built our business on. In a lot of ways, Guarachi Wine Partners is my personal American Dream story. I came to the United States from Chile on a soccer scholarship, and when an injury devastated my athletic dreams, I went back to my roots for inspiration on what to do next. I was living in the backyard of Napa Valley and Sonoma County, and saw an opportunity to educate the American con- sumer on the great wines that could also be made in my home country. It was surely an uphill battle trying to compete with California wine, but through dedication and perseverance, the US consumer began to embrace the incredible quality and terroir of South American wine. In the beginning, I worked out of a garage and performed every task, from warehouse manager and truck driver, to door-to-door salesman. Now according to Nielsen, we are the #1 importer of South American wines over $10 in the US, and were recently honored by Wine Enthusiast as Importer of the Year. Today, we are a dynamic global importer, marketer and producer of fine wines, but the heart of the company remains the same. We are a family owned business that continues to work in tandem with our long-time winery and distributor partners to gain traction and recognition for the world’s best wines. We look forward to working with you in our 30th year, as Guarachi Wine Partners. Sincerely, Alex Guarachi Founder & CEO Guarachi Wine Partners BODEGA NORTON Founded in 1895, Bodega Norton is one of the strongest Argentine brands in the US. Bodega Norton combines a modern, state- of-the-art facility with rich heritage and old world charm. The average vine age of its five vineyards is between 30-80 years old, driving richness and depth across the entire portfolio. Bodega Norton produces exceptional wines at appealing price points with enormous consumer mind share and popularity in the United States. La Colonia Vineyard – Located in Luján de Cuyo, the first official appellation in Argentina, Bodega Norton’s largest vineyard produces powerful red grapes led by Malbec and Cabernet Sauvignon. The alluvial soil, for which this region is famous, drains rather than retains water, so roots must grow deep. This stress contributes to the concentration and richness of the wine. Perdriel Vineyard – Home of the original Bodega Norton property, this region is characterized by the alluvial soil and low water retention, ideal for producing Cabernet Sauvignon, Merlot and Malbec varieties. Agrelo Vineyard – The proximity to the Andes Mountains and the cool weather brought on by the elevation aids in the concentration of flavor needed for great Malbec. Lunlunta Vineyard – This plantation is home to Bodega Norton’s KEY SELLING POINTS oldest vines, first planted in the 1920s, and 100% devoted to Malbec. • Reserve Malbec is Bodega Norton’s flagship, with Medrano Vineyard – Bodega Norton’s vineyard at the lowest 90+ point scores for the past seven vintages elevation - the sandy lime soil produces high-quality white grapes such as Chardonnay and Sauvignon Blanc. • Privada named as #45 in Wine Enthusiast’s Top 100 Wines of 2014 WINEMAKER PROFILE Jorge Riccitelli, Chief Winemaker • Chief Winemaker Jorge Riccitelli named Winemaker Bodega Norton’s Chief Winemaker since 1992, Jorge Riccitelli brings of the Year 2012 by Wine Enthusiast a lifetime of education, experience and expertise to the winery and has played a vital role in its success and growth. The first Argentine to • Named “2014 Impact Hot Brand win the “Winemaker of the Year” award, Riccitelli grew up on a winery in Mendoza where his father worked as a mechanic, and he has been surrounded by vines and barrels ever since. ACCOLADES In addition to Winemaker of the Year 2012 from Wine Enthusiast, Bodega Norton was a finalist for Wine Enthusiast’s Best New World Winery of 2011. Bodega Norton’s Reserve Malbec has received 90+ scores from Wine Enthusiast or Wine Spec- tator for seven consecutive years and 3 of the last 5 vintages were in Wine Spectator’s Top 100 Best Wines in the World. ARGENTINA Colección Tier Barrel Select Tier WINES Malbec, Cabernet Sauvignon, Merlot, Malbec, Cabernet Sauvignon Chardonnay, Moscato, Sauvignon Blanc, Torrontes APPELLATION Luján de Cuyo, Mendoza, Argentina Luján de Cuyo, Mendoza, Argentina WINE PROFILE Young, fresh, fruit-forward wines that are One of the best everyday wines money can excellent expressions of each grape varietal. buy. There is an abundance of dark berry and a touch of sweet oak. Above all, smooth and balanced. The perfect all-round reds to drink with or without food. KEY ADJACENCIES Alamos, Trapiche, Terrazas, Don Miguel Gascon, Bodega Belgrano, Colores del Sol Agua de Piedra Reserve PRICING GUIDELINES Everyday: $10.99 Everyday: $13.99 Feature: $8.99 Feature: $11.99 Wine List: $21.00 Wine List: $27.00 By-The-Glass: $5.50 By-The-Glass: $7.25 PRINTED NAMING Bodega Norton Malbec Bodega Norton Barrel Select Malbec CONVENTION CHANNEL 1. Feature & Display in Grocery 1. Regional Chain Exclusives OBJECTIVES 2. Off-Premise National Accounts 2. On-Premise All Channels 3. On-Premise By-The-Glass 3. Off-Premise Feature & Display 4. On-Premise Independents 4. On-Premise By-The-Glass ARGENTINA Reserve Tier Sparkling Tier WINES Malbec, Cabernet Sauvignon Brut Rose - Chardonnay 50%, Chenin 40 %, Pinot Noir 10% Demi Sec – Chardonnay, Chenin Blanc APPELLATION Luján de Cuyo, Mendoza, Argentina Luján de Cuyo, Mendoza, Argentina WINE PROFILE From carefully selected grapes from vine- Expressive, lively, well-made sparkling yards more than 30 years old. Aged in wines, made and priced for everyday French oak then additionally aged in bottle enjoyment. before release, these wines show great elegance, balance and complexity upon release. KEY ADJACENCIES Layer Cake, Alamos Reserva, Raza Dolce Sparkling, Domestic sparklers, Crios de Susana Balbo Cavas, and Proseccos in the value price spectrum $8.99 – $12.99 PRICING GUIDELINES Everyday: $18.99 Everyday: $10.99 Feature: $16.99 Feature: $9.99 Wine List: $37.00 Wine List: $21.00 By-The-Glass: $10.00 By-The-Glass: $5.50 PRINTED NAMING Preferred: Bodega Norton Reserve Malbec Bodega Norton Cosecha Especial Malbec CONVENTION Acceptable: Bodega Norton Brut Nature NV Acceptable: Bodega Norton Brut NV CHANNEL 1. Off-Premise National Accounts 1. Off-Premise Chain & Independents OBJECTIVES 2. Off-Premise National Accounts 2. On-Premise By-The-Glass 3. On-Premise Independents 3. Featured & Tastings in Grocery 4. On-Premise Wine Lists 4. National Accounts Placement ARGENTINA Late Harvest / Sweet Tier Premium Sparkling Tier WINES Chardonnay 80%, Pinot Noir 20% Cosecha Tardia, Chardonnay, Merlot, Moscato, Malbec APPELLATION Luján de Cuyo, Mendoza, Argentina Luján de Cuyo, Mendoza, Argentina WINE PROFILE Premium Argentine sparkling wine made Low alcohol, sweet wines in 750ml format from the best selection of Chardonnay and for sipping or to pair with dessert. Pinot Noir at an accessible price point. KEY ADJACENCIES Domestic sparklers, Cavas, and Proseccos Layer Cake, Alamos Reserva, in the premium price spectrum Crios de Susana Balbo, Menage a Trois $16.99 – $19.99 PRICING GUIDELINES Everyday: $18.99 Everyday: $10.99 Feature: $16.99 Feature: $9.99 Wine List: $38.00 Wine List: $24.00 By-The-Glass: $10.25 By-The-Glass: $6.25 PRINTED NAMING Bodega Norton Brut Rose NV Preferred: Bodega Norton CONVENTION Late Harvest Sweet Merlot Acceptable: Bodega Norton Sweet Merlot CHANNEL 1. Off-Premise Club Channel 1. Off-Premise Chain & Independents OBJECTIVES 2. Off-Premise Independents 2. On-Premise By-The-Glass 3. On-Premise National Accounts 3. Featured & Tastings in Grocery 4. By-The-Glass (Everywhere) 4. National Accounts Placement ARGENTINA Privada Icon-Gernot Langes WINES Blend of Malbec, Merlot, Cabernet Sauvignon 80% Malbec, 10% Cabernet Sauvignon and 10% Cabernet Franc APPELLATION Luján de Cuyo, Mendoza, Argentina Lujá de Cuyo, Mendoza, Argentina WINE PROFILE Proprietary blend from three single vineyard Ultra-exclusive wine that expresses the locations, pre-aged in the winery’s cellar for spirit and vision of Bodega Norton and a year before release. made in honor of Gernot Langes, owner of Bodega Norton. KEY ADJACENCIES Trapiche “Las Palmas,” Argento Reserva, Finca Decero, Las Moras Finca Pedernal Luigi Bosca, Catena Catena Zapata Alta, Nosotros PRICING GUIDELINES Everyday: $25.99 Everyday: $10.49 Feature: $23.99 Feature: $102.99 Wine List: $52.00 Wine List: $209.00 By-The-Glass: $14.00 PRINTED NAMING Bodega Norton Privada Bodega Norton Gernot Langes CONVENTION Red Blend CHANNEL 1. Off-Premise Club Channel 1. Off-Premise Chain & Independents OBJECTIVES 2. White tablecloth By-The-Glass 2. On-Premise Club Channel 3. On-Premise by the Bottle 3. On-Premise by the Bottle 4. National Accounts Placement 4. National Accounts Placement BLACK INK Black Ink is an ode to fantasy through the arts, portraying elegance with an edge. Exotic, decadent and mysterious,
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