CTUR Lead Partner CTUR Partner

N.7/2011 CTUR IN CTUR Thematic Network URBACT II Programme

CONTENTS The CTUR Thematic Network tour left the Mediterranean coast to reach the

Foreword by and made its sixth stop there. Gaetano Mollura CTUR LP Rostock, one of the most important ports in the Baltic Sea, hosted the page 2 sixth seminar of the CTUR project, Cruise Traffic and Urban Regeneration CTUR in Rostock of the City-port Heritage, which is part of the Territorial Cooperation page 3 Programme URBACT II, 2007-2013. Focus on the CTUR hosting city: “Awaking the sleeping beauty” Rostock - Germany page 4

The CTUR Interviews: Mr Roland Methling Mayor of Rostock page 5

Mr Helmut Martin Port of Rostock cruise department page 7

The point of view of CTUR: Rostock case study Vittorio Torbianelli CTUR LE page 8

Who we are: Andreas Shubert page 15 CTUR introduction

INTROdUCTION TO THE 6th SEMINAR IN ROSTOCK (GERMANY)

CTUR Lead Partner, Gaetano Mollura

CTUR Citynews n° 7 is devoted to Rostock (Germany) on the Baltic sea, a partner city in the CTUR network, where the sixth CTUR Thematic Conference on the issue of “Governance” took place on 1-2 July 2010. The mayor of Rostock, Mr Roland Methling, underlined that the city has always believed in the perspective growth of the cruise traffic. Since the 1990’s major investments have been made in this sector, that is now a piv- otal component of Rostock’s maritime economy. The projects carried out so far and the initiatives being taken by the Municipality, including the implementation of the URBACT Local Action Plan make Rostock an interesting laboratory to analyse CTUR themes and identify “good practices”. This newsletter describes the several diverse initiatives in progress. An interesting one - illustrated in the third objective of the URBACT LAP - is fitting the Inner City Port so as it can be used for small cruise vessels in order to promote Rostock as a destination for short range cruises. A feasibility study by the Baltic Institute of Marketing, Transport and Tourism of the University of Rostock highlights the strengths and the weaknesses of this action that seems very promising at two levels: i) differentiation of cruise offer and ii) opportunity for the local govern- ment to regenerate the Inner Port that is closer to the city centre than Cruise terminal of Warnemünde, 12 km away from the city centre and directly connected to Berlin by train. Another worth-of-notice experience is The Rostock Cruise Academy that is considered as “a pillar of the Ro- stock Cruise Cluster”. On 2008 AIdA Cruises founded the European Cruise Academy with the purpose of developing and realisation of education and training programs for the cruise industry. The Academy is a GmbH and is located at Rostock- Warnemünde, the most frequented port in Germany for cruise ships. The academic course content is being developed and implemented in cooperation with Wismar University of Technology, Business and design within the framework of a public - private Partnership. This public-private venture could be repeated in other countries with many positive fallouts in terms of new job opportunities and a real impact at local level. Finally another initiative to be highlighted, considering that it aims at the environment protection: the “Clean Baltic Sea Shipping” project, that has been launched and will be a part of the 2007-2013 Action Plan of the EU Strategy for the Baltic Sea Region. The overall goal of the Clean Shipping project is to reduce ship borne air pollution. Based on the content of this newsletter and the CTUR contribution, we can definitely expect that the city of Ro- stock will no longer be only a cruise gateway to Berlin!

For who is interested in here follows all Ctur city news just published and to be published. N.1/2010 Varna CTUR citynews available online on URBACT CTUR minisite N.2/2010 Matosinhos CTUR citynews available online on URBACT CTUR minisite N.3/2010 Trieste CTUR citynews available online on URBACT CTUR minisite N.4/2010 dublin CTUR citynews available online on URBACT CTUR minisite N.5/2011 Alicante CTUR citynews available online on URBACT CTUR minisite N.6/2011 Valencia CTUR citynews available online on URBACT CTUR minisite

N.8/2011 Rhodes CTUR citynews next issue N.9/2011 Helsinki CTUR citynews next issue N.10/2011 Naples CTUR citynews next issue

All CTUR focus, news, events and outputs on www.urbact.eu/ctur CTUR in Rostock

CTUR CTUR 6th seminar: Rostock 1th-2th July PARTNERS 2010 The sixth CTUR seminar, on the Rostock has experienced major IN ROSTOCK theme of governance, was transformations since the polit- hosted by the City of Rostock on ical changes in the country, and July 1-2 2010. The first day the city has identified cruise started with the introduction to the tourism as a potential source of theme of governance, including economic and community de- proposals for practical “principles” velopment, especially when of good governance, and then the closely linked to recognising All CTUR Network participants focus was on Rostock, with a visit and valuing its cultural and in- Gaetano Mollura, Lead Partner to the picturesque cruise destina- dustrial heritage. From being a City of Naples (Italy); Vittorio tion in Warnemünde in the after- key player on the Baltic Coast Torbianelli, CTUR Lead expert; noon, which included an overview since mediaeval times up to pre Pauline Geoghegan, CTUR of Rostock and its access from industrial times Rostock later Thematic expert; Greta Marini, the sea. The second day included passed through an era of in- AIVP; Gema Muñoz, Miriam a report of the CTUR workshop significance in relation to Ham- Jareño, City of Alicante (Spain); during the meeting of the Interna- burg, Berlin or Copenhagen. Cait Ryan, dublin City Council tional Association of City Ports in (Ireland); Tuija Aavikko and Jari Ajaccio and case studies from the Huhtaniemi, City of Helsinki partners. The session was com- Participants of the hosting (Finland); Amelia Castro, Port pleted with discussions on the city Authority of Leixoes; Fiorinda Local Action Plans and Local Municipality of Rostock: Corradino, Naples Port Authority Support Groups, based on the Andreas Schubert, Hanseatic (Italy); Riccardo Florio, University guidelines previously sent to part- City of Rostock, urban develop- of Naples (Italy); Marta Galbis ners by the lead partner. ment office Rocher, Valencia Region (Spain); Sixteeen participants came Ralph Maronde, Hanseatic Andreas Schubert, Ralph from eleven CTUR partner City of Rostock, City admin, Maronde, Helmut Martin and cities, together with the CTUR urban dev. office Patrick Schmidt, City of Rostock experts, and the city of Rostock Helmut Martin, Rostock Har- (Germany); Elisabetta Boglich, was represented by four mem- bour development. Agency, City of Trieste (Italy); Georgi Gilev, bers of the city and port admin- ULSG; City of Varna. istration, together with fifteeen Patrick Schmidt, Hanseatic members of the Local Support City of Rostock, City urban de- Group, some of whom gave velopment office specialised presentations. The second day of the seminar Local Support Group mem- gave the partners the opportu- bers nity to share their experience Walter Mews (Managing Au- on the development of Local thority), Bellgart Holger, Tino Support Groups as well as Hensel, Hans Dieter Kluge, progress towards their Local Matthäus Holger, Nielsen Action Plans. They were also Carsten, Karl-Heinz Breitz- reminded of project manage- mann, Ruhnke Gisbert, ment issues such as the choice Schölens Dürten, Reinhardt of future case studies and fi- Wolfgram, Martin Zawracki nancial reporting. The seminar Dietz Michael, Heimann ended with a visit of Trieste by Uwe-Holger, Peter Volk- sea, followed by a meeting with mann. the President of the Port Au- Source: CTUR 6th report written by thority. Pauline Geoghegan 3

All CTUR focus, news, events and outputs on www.urbact.eu/ctur Focus on the CTUR hosting city CITY OF ROSTOCK (GERMANY): A CITY IN TRANSITION; THE dEVELOPMENT ENVIRONMENT FOR THE CRUISE BUSINESS The presentation of the City Council & Port Authority of Rostock by the local authorities during the opening meeting

The city The port Location: City in the state of Mecklenburg-West Ranking: international Pommerania Administrative statutes: Municipal port managed by a port Population: 200 000 (city); 500 000 (metropolitan area) authority (74,9% city; 25.1% state Mecklenburg-West Number of people in employment: 45 254 (city) 99 000 Pommerania) (metropolitan area) Total traffic: 26.5 m. G.T. Unemployment rate: 13,2% Container traffic (EVP): no container traffic Income per capital: 13 334 (GNP) Total passengers: 2,5 m. pax Cruise passengers: 115 000 pax Direct employment: 3 800 Indirect and induced employments: 5 600 (10 000 and 15 000 including the maritime sectors)

Source: CTUR Baseline Study R.M. Source: CTUR Baseline Study R.M.

The city of Rostock is not only a spa- Rostock had the largest tall ship ar- cruise terminal works well, but in the tial structure but also a community. mada in the Baltic Sea around the inner city, a ‘niche’ product for cruise After two dictatorship periods since end of the 18th century. However it tourism - based on smaller and flat 1990 Rostock has had the chance to lost out in industrial development to going cruisers, tall ships and super develop according to its own self de- Hambourg and Berlin, and in 1933 re- yachts - must be developed step by termined goals. In medieval times Ro- ceived grants from the central govern- step; the idea is being developed but stock was a Baltic Sea stronghold and ment for high tech production for decisions must be taken. For this the very well integrated into the “northern military purposes. Rostock doubled its approach of the ULSG and Local Ac- neighbour-hood”. The Hanseatic population on two occasions, firstly in tion Plans are an ideal tool. League (town community around the short period of national fascist ex- Because CTUR also has a focus on 1250-1400/1670) was formative for ogenous development and a second community development, Rostock’s Rostock; the Rostock town commu- time in the longer period of soviet so- hosting qualities are being developed: nity was economically and politically cialist exogenous development (be- youngsters learn and speak English independent to a high degree. tween the 1950s and 1989). fluently, the City and the cruisedesti- The spatial structure arose from a fort; Since 1945/46 Rostock became a nation heritage are well maintained; the city was founded on the river to the ‘model city’ for the soviet socialism cruise parties, tall ship events and East, on the Hanseatic trade route. development approach in a very priv- races contribute to a “welcome-well Rostock grew fast, based on trade in ileged way. The city grew based on being feeling”; cruisers and cruise grain products and then salted her- professional urban spatial, social and trips are now open to (nearly) every- rings. Rostock was a macro-regional economical plans - along the river one and no longer just to a small class centre. The first and most important , with experimental slab-con- of privileged persons. Now there are University was founded in the Baltic struction “Le Corbusier”-settlements, AIdA and Arosa as well as other Sea Region. After the 30 years war, highly developed shipyards, and a cruise companies. Tall ships also work (1618-1648) begun the period of rela- university; i.e. a ‘socialist utopia’. as cruise ships, so they are moving tive depression and insignificance in- CTUR is helping the city to focus on towards quality development. fluenced by the Black death and the quality orientated redevelopment of Source: CTUR 6th report written by 4 discovery of America. the inner city port. In Warnemünde the Pauline Geoghegan

All CTUR focus, news, events and outputs on www.urbact.eu/ctur CTUR interviews THE POINT OF VIEW OF THE CITY BY THE ELECTEd MEMBER

CTUR Interview collected by dr. Andreas Schubert to the Mayor of Rostock Mr. Roland Methling

What is the importance and the development company HERO priority level your city/port or- GmbH. Overall management of ganization ascribes to the de- the development of cruise velopment of cruise tourism? tourism in Rostock has been What are the expectations and transferred to HERO. the expected benefits? Based on Rostock’s ambitious Already back in the early 1990s development goals, we have the Hanseatic city of Rostock become - in terms of the non decided to allow ferry shipping metropolitan cities - on the one and cruise tourism to become hand the leading cruise port in important mainstays of Ros- the Baltic Sea region and on the Most negative: tock’s maritime economy. This other hand a location for inter- Older Rostock residents lack is why a modern cruise ship ter- nationally established cruise foreign language skills. In a few minal was built in Warnemünde. companies with cruise tourism years, the people of Rostock Investors were encouraged to providers like AIdA Cruises and will be even more hospitable be- stimulate with their companies AROSA. cause their foreign languages both the shipping side and the will be more practised - e.g. Most positive: tourism side and with it all the they will accept credit cards or We were particularly able to in- associated opportunities for foreign currency without prob- crease our competitiveness be- services. lem. Restaurants will increas- cause we were able very early Structural change has been ingly offer multi-lingual menus; to direct the potential from poli- achieved. Now it is all about ex- taxi drivers will be well-informed tics, administration, the econ- panding Rostock’s position in about tourist highlights. omy and science towards the Baltic Sea region and also Rostock is still treated far too collectively agreed goals. Col- generating even more top-qual- much as a transit city both by laboration with the federal and ity added value in Rostock the cruise ship companies and state government has proven to through the cruise tourism in- their passengers. Rostock does be just as fruitful as with large dustry. not really need to be any more and small businesses. established internationally than In the meanwhile Rostock’s city the “Berlin” branding. We look What is the role played by your centre has also been refur- proudly on our beautiful city and organization in developing bished, modernised and com- want to win over a greater share cruise tourism in the destination pleted; department stores, of (through) travellers for a stay and what is, in general, the de- boutiques, bars, pubs and in Rostock. gree of strategic and opera- restaurants invite you to linger, tional cooperation with the port just like the churches, museums authority/city on the specific and the city’s historic quarters. What is the role - if any - that “cruise tourism” issue? What We are delighted with the grow- the development of cruise are the most positive and prob- ing number of ships docking tourism could play to support lematic aspects of the city-port and cruise ship guests. In the urban regeneration(s) in your cooperation? summer of 2011 we expect over city and what could be the role The Rostock ports are the back- 161 cruise ships with way of urban regeneration(s) to de- bone of our maritime economy. around 250,000 guests, all of velop urban tourism? The Hanseatic city of Rostock whom will have time for Ros- Roland Methling (laughing): Be- owns a 75.1% share of the port tock. fore I was elected as Mayor, I 5

All CTUR focus, news, events and outputs on www.urbact.eu/ctur CTUR interviews

was responsible for maritime 1990s railway and ferry port of a maritime character out of tourism in the Rostock adminis- area, by the end of 2010. Now that cut-off port from which the tration. The connection between the development requirements last Soviet soldier left Germany. maritime tourism, urban regen- of the local community can far We are delighted that the cruise eration and growing visitor num- better be brought into harmony ship company AIdA Cruises has bers in Rostock is so important with the justified demands of the made its headquarters in two to us that we have endeavoured cruise companies. Really soon former granaries. We would like to tap into reserves for the in- there will be appropriate pedes- however to leave open further - creasing of visitor numbers in trian links between the cruise particularly long-term invested - the city centre in addition to for ship terminal, the S-Bahn rail- development options for the example the URB ACT CTUR- way station and historic cruise ship industry in Rostock. Project and the Repair Project. Warnemünde. Tall ships are financed in a sim- It is obvious that the cruise A planning and architecture ilar way to cruise ships. There- tourism industry in Rostock is so competition in 2012 is to incor- fore I support the reservation of successful because Rostock porate all legitimate interests areas in the city port for small can showcase itself with hos- between Alten Strom, Mittelmole and shallow draft cruise ships, pitable people as a modern and the cruise ship terminal in tall ships and mega yachts. It Hanseatic city in top-notch con- an optimised urban develop- goes without saying that this can dition. We want our guests to ment. only be successful if we work to- feel good in Rostock. If we have Soon the transport connections gether with other Baltic Sea more than 2 cruise ships in our to and from the Warnemünde cities. terminal, it can at times be shipyard location and the cruise I have already mentioned in rather full in Warnemünde. So it ship terminal will also be func- other places that we can wel- is also quick and easy to reach tioning perfectly. The large-scale come far more guests from the city centre with our local €23 million investment in the cruise ships and ferries in the public transport services. 20 complex transport construction city centre of Rostock. This invi- years of careful urban regenera- project is to be finished in 2012 tation is also extended to the tion have allowed the redevelop- before the start of the cruise cruise ship crews; our col- ment of a lively city centre and a tourism season. leagues from onboard can at tourist attraction full of historic Not to be forgotten is also the any time turn to the port author- buildings. excellently renovated Rostock ity and seaman’s mission if help city centre. It is a tourist high- is required. What are your personal opinions light. Once the guests and crew I would like to expressly thank and your suggestions about the from the cruise ships and ferries the international CTUR Project LAP proposed/ carried on within are in the city centre, they do team for their suggestions and the CTUR framework? not regret not having travelled fruitful collaboration. I hope to I have been aware of the CTUR for example to Berlin. be able to welcome some of Project from its inception, like- I welcomed the proposal of the the CTUR experts to the inter- wise the corresponding URB- LAP to relocate in the long-term national planning and architec- ACT Project Repair. As Mayor I more maritime life into the his- ture competition “Rostock have campaigned for Rostock to toric city centre port. It was not Oval/City Center Port” or to have ownership of the easy to make a public prome- the competition “Central Pier Warnemünde Mittelmole, the nade with effective companies Warnemünde”.

6

All CTUR focus, news, events and outputs on www.urbact.eu/ctur CTUR interviews

THE POINT OF VIEW OF THE PORT OF ROSTOCK CRUISE dEPARTMENT

CTUR Interview, collected dr. Andreas Schubert. to the Cruise Project Manager / LSG Member in CTUR project - Mr. Helmut Martin

What is the importance and the This is one of the basic issues that priority level your city/port organi- a further development of cruise zation ascribes to the develop- tourism will be possible. But any ment of cruise tourism? What are development of infrastructure has the expectations and the expected to be done in an economic way benefits? considering reasonable invest- Any development of cruise ment cost and best possible re- seums or other places of interest tourism provides that there is a sults in using that infrastructure. at the waterfront or at nearby common understanding of the city Here it is our responsibility to give areas. This is a need and will and the port about the needs and advice to the city, how the devel- make the city more attractive for the musts to be able to take part opment in the cruise business will all our guest, to stay longer, spend in this business. From the port’s go ahead and how we can cope more money and enjoy Rostock. perspective, cruise tourism has of with this development, with the course a high rang. Although as demands of cruise lines and In this respect we have also to an universal port with the focus on cruise passengers as well. Our take into account that Rostock is ferry- and roro traffic, cruise busi- co-operation is directed to all the frequented by more than 2 million ness has not the first priority but a marketing efforts the city can do. ferry passengers per year. This is high one. This demonstrates our For instance to improve the qual- a potential to be added to cruise commitment as a port to the com- ity of different items the cruise tourism guests. We should be munity to support the develop- needs and is asking for. Like city able to catch at least 10 percent ment of the city and the tourist maps, guidelines, recommenda- of them to make more than a stop industry in it. The port company tions for sights etc. to have it in at the port but also to visit the will always play a key role but the different languages available but urban city area. port is nothing without all the other also more signs on streets, in pub- Other comments. partners in the business, those lic transport vehicles and at public The LAP is one of various different ones directly involved like ship- buildings also in the English lan- guidelines where the city and the ping agents, ship chandlers, shore guage. Therefore we are an asso- port can work closely together as ex companies, bus operators and ciated member of the local it describes several ways how to others but also the indirect ones tourism and marketing organiza- bring more cruise passengers into like shop keeper, bars and restau- tion of the city. the urban region of Rostock. If the rants, taxi drivers or even dentists. What the role - if any - that the de- city will further on take care of the What is the role played by your or- velopment of cruise tourism could different experiences available at ganization to develop the cruise play to support urban regenera- the CTUR framework and also tourism in the destination and tion(s) in your city and what could going on to change them and to what is, in general, the degree of be the role of urban regenera- give advice to partner cities on the strategic and operational cooper- tion(s) to develop urban tourism? same way, we will see some pos- ation with the port authority/city on In case of further grows of cruise itive results very soon. However it the specific “Cruise tourism” tourism, the increasing number of is necessary to set clear strategic issue? What are the most positive international guest will be a driv- goals in a short time frame and and the problematic aspects of ing force for urban regeneration. common sense with the Rostock the city-port cooperation? To offer more and better down- inhabitants about the urban city We as the port feel responsible to town Rostock located attractions, waterfront. Endless discussions do the utmost to provide a perfect urban regeneration should be the and every month a new proposal infrastructure for the cruise ships easiest way. We don’t mean are not helpful to make the goals calling at Rostock-Warnemünde. sights or festivals but to place mu- reality. 7

All CTUR focus, news, events and outputs on www.urbact.eu/ctur The point of view of CTUR ROSTOCK NOT ONLY A CRUISE WAY TO BERLIN CTUR Lead Expert, Vittorio Torbianelli

Rostock is a remain in the area. cruise destination Besides exploiting tourism, Ros- with a relevant tock has started to expand its role development po- of service centre for cruise lines tential. The city of with a strategy that aims at in- Rostock, like Le creasing its role as local cruise Havre in France, cluster. For example, by relying has an extremely on its traditional role as a port favourable position as a gateway and on the fact that it is an indus- to a capital city (Berlin) and it also trial city by the sea as well as a has an important local value be- maritime training centre (univer- cause it is a maritime centre and sity), Rostock has been able to a tourist city as well as the core meet the needs of an important of a wider regional tourist area cruise company (Aida Cruise) (i.e. the Land Mecklenburg-Vor- that has chosen to locate its pommern). headquarters and logistical basis the village of Warnemünde, Rostock's approach to cruise in Rostock. Aida Cruise has also which has developed a good mix lines and cruise tourism aims at chosen Rostock as training cen- of commercial and refreshment developing a policy that takes tre, which proves that the rela- activities linked to tourism and is into consideration the three as- tionship between cruise lines and connected with Berlin by rail pects that make up its attractive- cities can be based on factors (there is a dedicated railway sta- ness in order to avoid relying that differ from sheer tourist tion), but that is about 12 km from exclusively on its more traditional flows. the historical centre. function of gateway to Berlin. In The expansion of the cruise mar- The historical centre with its the past, 2/3 of the passengers ket poses another challenge that small inner-city port was aban- went to Berlin. Now the situation Rostock has to meet: attracting doned for a while in the past. As is changing and the regional de- more people who come to this the meeting report points out, velopment is such that 50% of area by ship (on a cruise or on during the socialist period, “the the passengers still go to Berlin, ferries) to its historical centre. inner city with its heritage build- while other passengers (20-30%) The cruise port is located close to ings was forgotten. Up to the 1990s the area around the har- bour was closed in with a fence and a wall. disembarkation was stopped as was maintenance of the harbour, and there was even the danger that the historical inner city might be demolished”. It was only after the reunification that “in the light of the western inner city’s functional losses, Ro- stock’s inner city and its river bank became the highest priority for comprehensive urban devel- opment starting from 1990”. The situation has changed and the present goal is reintegrating the inner port in the city. The ac- 8

All CTUR focus, news, events and outputs on www.urbact.eu/ctur The point of view of CTUR tual aim is connecting the port to • Culture/history: theatre, club, Three Targets in one the city centre both in terms of “Stubnitz” Culture-boat, but functions and space. The munic- also increasing the value of in- LAP ipality is the land owner and it dustrial elements like cranes, The meeting in Rostock provided has been reconstructing old silos, railways the chance to discuss the Local buildings around the city centre • Free public accessibility - all Action Plan for the city with the since 1990. quays are to be renovated with CTUR partners: Rostock's LAP At present the area close to the European support has three main goals of a different harbour is empty (it is used only • Connection to the city-centre in nature; they are summed up here by circuses, for parking etc.), so a spatial and functional way below. the municipality is looking for new The exploitation of Rostock’s options, such as attracting small 1. Changing the city-marketing ap- local resources is pursued also cruises, sailing ships, mega proach by improving the historical centre yachts and tall ships, and a new The first aim set down in the LAP is in order to further develop cruise theatre and museum are also a far-reaching goal that concerns growth models. Major efforts are being considered. the overall tourist strategy of the being made to try and develop a city. It consists in the “Change of Plans include: cruise offer based on short itiner- the Corporate Identity” of Rostock • Leisure/tourism: restaurants, aries that start in Rostock and in- from “individual city” to a regional marinas, trips by boat to clude other cities on the Baltic attraction, which means turning Ro- Warnemünde, small shops; Sea; this kind of endeavour can- stock into a gateway to North East- • Maritime services: small com- not be implemented in the short ern Germany and the Baltic Sea panies, marina services, AIdA- term, but it will certainly bear sig- Region. Actions include updating Cruises headquarters; nificant results in the future. the strategic city development and the implementation of the market- ing and communication strategy.

2. Investing on people flows from the sea: cruise-lines and ferries The second goal is increasing the number of cruise lines and tourist ferries that call in Rostock and re- ducing the number of “tourists in transit”, that is tourist that do not stop to enjoy the city. Actions in- clude taking part to international business forums and fairs, ex- panding networking with cruise lines, shipping and tourist opera-

Cruise Tourism in Rostock: it’s a long story... From being a key player on the Baltic Coast since and early 1940ies. during these Eastern Block times mediaeval times up to pre industrial times Rostock Rostock was also the GdR-cruise destination; cruise later passed through an era of insignificance in rela- tourism was on the one hand for western charter tion to Hamburg, Berlin or Copenhagen. Only be- only and in limited cases for GdR-nomen clature cause Rostock was elected as “national socialism elites. Already since the early 1990ies Rostock de- model city” Rostock´s development got external sup- veloped the ambition of becoming an important port from central government; Rostock´s urban de- cruise tourism destination, by building on its existing velopment already got privileges again in 1945/46 experience in Warnemünde harbour, but also by cre- through external central state grants, because Ros- ating a niche market for smaller cruise ships close tock was elected as model city for the soviet socialist to the historical city centre. model of urban development. The first “Kraft durch (Source: P.G. – Rostock meeting report) Freude” cruise liner visited Rostock in the 1930ies 9

All CTUR focus, news, events and outputs on www.urbact.eu/ctur The point of view of CTUR

Cruise Markets in Europe: the “Baltic Growth” In the last decade, the Baltic Sea registered a major went from 52,000 in 2000 to 200,000 in 2010. Table growth in cruise tourism: there was a 315% increase 1 provides data on the growth of Baltic cruise ports between 2000 and 2009. Rostock's performance and Table 2 shows data on Rostock. was very good in that the number of passengers

tors as well as enhancing contacts sengers, who represent a really The third goal set down in Ros- within the “Cruise Baltic Network”, important tourist potential that is tock's LAP is enhancing the de- the association of Baltic cities that not fully exploited yet. The aim is velopment of the inner city port promotes cruise tourism in the increasing the quality of services and of the inner city by exploiting area. Further actions concern a for ferry passengers, who are in- the opportunities offered by the comprehensive development of creasingly similar to cruise pas- waterfront (which is close to the Rostock's cruise business cluster sengers in terms of tourist needs. historical city centre) in order to in order to include the role of An example of the planned ac- create a small ship cruise busi- home port for cruise trips and the tions is creating a bus shuttle ness. To this end, a study was development of synergies be- service between the central sta- carried out in order to evaluate tween cruise and ferry passen- tion-inner-city and the ferry port. how to add to Rostock's cruise gers transport and other incoming business cluster another compo- tourists. The synergy between 3. developing the potential of the nent, which is the management of tourist policies for cruising and fer- inner city port and of the historical a fleet of small and flat cruisers ries is quite significant since Ros- city centre by exploiting the op- for short excursions in the Baltic tock is a very important port portunities offered by the water- area to be managed locally. The because of the flow of ferry pas- front and short cruises departure and arrival of these short cruises should be the inter- nal port and not the port of Warnemünde. developing an in- ternal port through short cruises would provide the chance of using a new strategy for the his- torical city centre that can be im- plemented through adequate urban planning actions (pas- sages, connections, regeneration of old buildings, etc.) that aim at improving the whole extension of the basin of Rostock's internal port and at creating the “Ros- tocker Oval” with a high urban quality and new functions (see 10 Ferries enter the port of Rostock, near the cruise berth, in Rostock Warnemünde image).

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that qualify for calling at the City Port of Rostock. On the other hand, the study has confirmed that smaller cruise ships can be handled in the City Port of Ros- tock; berthes 79 to 83 are avail- able to this end, which translates into an overall length of 504 m. Berths 79 /80 (circled in the pic- ture) are the most suitable. In this area, the supply of elec- tricity and water is ensured, the reception of sewage can easily take place and the delivery of goods for catering is possible problem-free. In order to imple- The “Rostocker Oval” - new strategies for the centre ment the ISPS Code (Interna- tional Ship and Port Facility Smaller cruise ships for cruise shipping as a whole by Security Code), several meas- developing an additional cruise ures have to be taken (fixed and in the city-port of Ro- product for smaller ships in the temporary fences with accesses, stock? City Port and ensuring the status access controls and surveillance As was pointed out before, the of federal waterway to the of port facilities). third main goal of Rostock’s LAP Warnow River (from Warnemünde The designated berth-area is is the possibility of organizing to Rostock) to the benefit of the paved and it can be used for a short cruises with small ships that “Hanse Sail” as well as of other safe and convenient passengers would use the inner city port and users. transfer. The city centre can be start from there. The Baltic Insti- The “usable potential” is the most accessed on foot thanks to the tute of Marketing, Transport and critical factor at present. The ”us- proximity of the City Port. Only Tourism at the University of Ros- able potential” factor includes the street along the waterfront tock carried out a study on the cruise ships with a draft of up to represents a slight problem, but it feasibility of this idea. 6 m and a ship length of up to could be solved by building pave- The study set out to identify: a) 140 m as well as mega yachts up ments in the city port of Rostock. advantages for the city in eco- to a length of 30 m. The study The connection to public trans- nomic and urban terms; b) the recognized that on the whole only port would be also guaranteed “usable potential” of smaller 53 cruise providers (that have and all essential tourist destina- cruise ships that could call at the 116 smaller cruise ships, includ- tions could be reached. Coaches, inner city port of Rostock; c) the ing ships which are momentarily smaller buses and cabs could requirements for handling smaller under construction) are to be drive directly to the city port, so cruise ships in the inner city port considered as having “usable po- that mobility-impaired people of Rostock. tential” and that There would be several advan- only a small part tages in developing cruises with of them already small cruise ships. The main ad- operate in the vantages would be increasing the Baltic Area. This value of Rostock City Port in quantity does terms of cruise-ship calls, in- not appear to be creasing the “maritime flair” of the very relevant: city and bringing additional this means that tourists (passengers and crew at the moment members) to the city centre. On there is a rather top of this, there are other advan- limited potential tages, like improving the attrac- for cruise ships with dimensions tiveness of Rostock-Warnemünde Source: Stadtplan ungsamt Rostock 11

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could use these means of trans- developing and realisation of ed- The Advisory Board, consisting port without having to take long ucation and training programs of top executives from the indus- ways. Excursion tours by ship for the cruise industry. The acad- try, government and nongovern- could be provided at the berth. emy is a GmbH and is located at mental organisations, watches The chances of attracting smaller Rostock-Warnemünde, the most over the content and has an ac- cruise ships can be increased by frequented port in Germany for tive influence on the quality of offering not only the city port of cruise ships. education. Rostock itself, but a network of The academic course content is The location in Warnemünde evenly distributed ports along the being developed and imple- close to the existing campus en- Baltic Sea. mented in cooperation with Wis- sures immediate access to the The Port development Company mar University of Technology, simulator, the labs and other fa- Rostock should accordingly es- Business and design within the cilities. tablish contacts, for example framework of a Public Private The Master‘s (M.Sc.) pro- within the “Cruise-Baltic-Network” Partnership. The Wismar Uni- gramme “International Cruise association. versity of Technology, Business Ship Management” was devel- and design is a highly competi- oped especially for experienced (VT - Source: Feasibility Study Ros- tock - Smaller Cruise Ships in the tive, innovative, and recognised officers from the nautical/techni- City Port of Rostock. Prof. dr. Karl- educational and research institu- cal departments who are inter- Heinz Breitzmann, dr. Werner Sper- tion with a long academic tradi- ested in management positions ling) tion. It is a member of the with leadership responsibility in International Association of Mar- the cruise-ship industry either on itime Universities. At present board or ashore. This includes three faculties offer 27 pro- nautical officers and engineers The Rostock Cruise grammes of study. as well as electrical engineers, Academy: a pillar of The department of Maritime electronics engineers, communi- Studies, located in cation officers, and environmen- the Rostock Cruise Warnemünde, currently has tal officers. A further set of Cluster around 600 students, in three Advanced Training Courses (6-8 Rostock is the “head quarter” for study-programmes. weeks) is available. the fleet of the German Cruise The programmes of the Acad- The Academy provides to de stu- company “AIdA Cruises”. AIdA emy are practice-oriented and dents the so called “Integrated Cruises has defined the invest- the close association with the in- Vessel Automation Simulation ment in human resources, quali- dustry ensures the great practi- and Training System fication and development as one cal relevance. A network of (IVASATS)”. This training system of its main targets for the future. cooperation agreements with the is aimed at provide a high quality On 05th May 2008 AIdA Cruises supply and cruise-ship industry qualification of Officers and En- founded the European Cruise guarantees the innovative ap- gineers for a sustainable in- Academy with the purpose of proach. crease in ship‘s safety.

Rostock: an “headquarter city” for cruise companies

In Rostock the headquarters of AIdA-Cruises and • Construction of the cruise ships: Meyer Werft / A-ROSA Flussschiff GmbH are situated. Neptun Werft (shipyard)

AIDA-Cruises A-ROSA Flussschiff GmbH • Leading shipping company in the German-speak- • Business Volume 2008: 45 Mill. € (2009: 51 Mill. ing market for cruises €) • 9 ships, until 2012 two more constructions are • 365 employees (thereof 50 on land in Rostock) planned • (2009: 400, thereof 65 on land) • Business volume 2008: 566 Mill. € (2009: 722 • Construction of new ships by Neptun Werft (ship- Mill. €) yard) • 3.000 employees (thereof 468 on land) • 7 cruise ships, employment on the danube, • (2009: 4.400, thereof 600 on land) Rhône /Saône, Rhine 12

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The Rostock “Hanse-Sail”: from historic sail-ships to UE Operational Programs. The Rostock “Hanse-Sail” is one of the most Rostock is also a member of the “Sail-Baltic as- spectacular meeting of “traditional sail-ships” in sociation”, an association of nine Baltic harbour Europe. It represents a very great occasion to cities joined with the purpose to develop maritime promote the city as a tourist city. tourism linked to “traditional ships” in the Baltic “Hanse Sail” regularly takes places the second Sea Region, trough permanent “cross border co- weekend in August. About one million visitors get operation”, joint marketing, common actions and Rostock for the spectacle. About 250 participat- city-networking. Sail-Baltic association is a step ing historic ships attend at the event, which is es- to promote, at international level, the Baltic Sea timated to induce 40 Mio. € additional revenues as a first class sailing resort for traditional ships, to the local and regional tourism and other re- to create a foundation to support traditional ships lated industries. The investment of the city is abt. in operation. 500.000 € and 250 voluntary helpers are em- The activities in the field of historical ships allow ployed during the event, which is considered a several Baltic Cities to develop a common spe- “together party” for people living in the Baltic Sea cific policy, trough UE operational projects: Region and the crews. Hanse Sail Rostock, for example, is the lead “Hanse Sail” can be defined as an event “made partner of the EU InterReg IV A Southern Baltic for people”, a “maritime kaleidoscope” which in- cross border project “SEASIdE”, developed by cludes: traditional ships in operation, races of tra- Rostock & Karlskrona, dedicated to promote & ditional ships, squadrons, daytrips with trainees, support the maritime heritage of the Baltic Sea cruises in company of cogs, a “Sailing Stadium” Region. in the city harbour with sport competitions and “Seaside Project” is aimed at developing excel- “maritime action”, the “Mini Sail” (a competition lent cultural destinations in in the southern Baltic of mock-up builders) and various exhibitions of Sea Region, strengthening of the awareness of maritime arts, concerts and other public shows. common cultural maritime heritage, raising qual- The event has an high entertainment value: the ity of cultural sites, improvement of welcoming “customer satisfaction” for people which have at- service sector, building a professional museum tended at the show is estimated, trough a survey, network, floating maritime heritage live, tourism to be rather high (positive impression: 84%). destination marketing & branding. The partners Like other very big events (e.g. the “Barcolana” are: City of Gdansk, City of Klaipeda, City of regatta in Trieste) Hans Sail is in fact a “multi- Greifswald, City of Rostock, City of Karlskrona, goal” event: it has, in fact, a political mission City of Stralsund, Tourist board Ruegen, Klaipeda (strengthening the co-operation in the Baltic Sea University, Royal Swedish Naval Band, Blekinge Region), a marketing mission (branding the city Museum, Maritime Museum Gdansk, Sea Mu- and the region), a touristic mission (development seum Klaipeda, Marinmuseum Karlskrona, Ship- of maritime tourism in Mecklenburg/Western ping Museum Rostock Pomerania), and a ”maritime culture” mission (VT - Source: Holger Bellgardt: “Hanseatic City of Ro- (strengthening of the awareness of maritime his- stock, Hanse Sail Rostock, Baltic Sail/Sail Baltic) tory, heritage & craftsmanship).

The 1st qualification level is The 2nd level makes available recorded for verification after based on a PC- triggered train- the dynamic simulation of sys- completion of trainings. The 4th ing system: all systems existing tems, flows and processes to level provides the integration of on Board are displayed on PC replicate a real operating envi- the training system into an exist- and the functionality of the ma- ronment. The 3rd level refers to ing ship handling and ship en- chinery and system items are the integration of scenarios with gine simulator. described. It is useful for the possible accidents, errors and (VT - Source: Tino Hensel, “AIdA training of newly hired Officers malfunctions of systems by Cruises/European Cruise Academy”) and Engineers to demonstrate using real history scenarios. Ac- the automation environment. tions and measures taken are 13

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Rostock: at the core of a quality-oriented tourist area Rostock is a maritime city lo- cated in a very important tourist area (the Land Mecklenburg- Vorpommern) that is character- ized by great development po- tential. In order to develop its tourist at- traction potential, Rostock has decided to change its strategy and to put aside its identity as in- dividual city in order to become the regional attraction and gate- (national average: 3.8%). In M.V boat tourism are a promising way of a wider tourist area that the tourist sector includes sector: between 2005 and 2008 includes Berlin, North-Eastern 173,000 employees (direct and three new marinas were opened, Germany and the Baltic Sea re- indirect); among them there are which offered about 1,500 addi- gion. This implies changing 51,000 employees in the catering tional moorings. brand and communication poli- industry and about 6,400 Improving “Quality in Tourism” is cies and requires integrating the trainees in the hotel business one of the strategic aims of the offers of the surrounding area, and catering trade, with 5,048 regional policy for tourism and it starting from the Land Mecklen- companies liable to tax on is based on a quality label ap- burg-Vorpommern, where Ros- sales/purchases in the catering proach. M.V has obtained sev- tock is located. Here below are industry. M.V has various strate- eral quality certifications in the the main data on this region, gic tourist markets: summer and tourist sector, and specifically: a which enable to understand its bathing tourism, water sports quality control label for maritime great potential in terms of variety tourism, SPA and wellness, businesses, a quality certification and its strong bond with sea-dri- camping tourism, cycling for spas and relaxation hotels, a ven tourism. tourism, hiking tourism and day youth travel quality management Mecklenburg-Vorpommern has trips. The Ministry of Economics, certificate, an ecological camp- one of the highest guest satisfac- Employment and Tourism of ing certificate and a quality con- tion ratings in Germany (the av- Mecklenburg-Vorpommern has trol of family-orientated erage rating being 1.7, the same also identified some “strategic businesses certificate. as Bavaria). developing markets”. They are: (VT - Source: Günther Verheugen, According to a survey of the Eu- arts and culture tourism, nature Tourism is a new leading economic ropean Tourism Institute (ETI) - tourism, health tourism, agri- sector for Europe and Germany) Summer 2007 - M.V. is one of the tourism, horse riding tourism, top European tourist regions (it golf tourism, meetings and con- ranks third after Tyrol and ference tourism, incoming Carinthia among 86 European tourism and, last but not least, destinations). In 2009, in this re- cruise tourism. gion there were 58 spa and Within this framework, maritime health resorts, 2,750 accommo- tourism includes about 1,400 dation establishments, 176,000 companies, with a gross turnover beds and 189 camp sites (25,500 of € 474 Mio., over 7,000 em- spaces) and they had a very im- ployees and an income of about portant economic impact. In M.V. € 243 Mio. Nowadays, M.V. of- tourism generates a gross fers 350 arbours/marinas (181 turnover of € 5.1 billion, an in- on the coast, 169 in the hinter- come of € 2.5 billion (direct and land), 25,000 moorings (14,000 indirect income), which repre- on the coast and 11,000 in the sents 7.7% of the GdP of MV hinterland). New marinas for 14

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THE “CLEAN BALTIC SEA SHIPPING” PROJECT

In June 2009, the European Commission presented a Communication on a Strategy for the Baltic Sea Region as well as an Action Plan at the request of the European Council, which were adopted by the European Council in October 2009. The strat- egy has identified several “pillars”, one of which is transforming the Baltic Area into a model region for clean shipping. Rostock is a formal partner of the group of partners which proposed to fund the EU “Clean Baltic Sea Shipping” Project. The project will be a part of the 2007-2013 Action Plan of the EU Strategy for the Baltic Sea Region. Among other project partners, are members of the Clean Shipping project: Port and City of Trelle- borg (SE), Ports of Stockholm (SE), Port of Helsinki (FI), Port of Turku (FI), Port of Tallinn (EE), Port of Kalundborg (dK),City of Hamburg (dE), Port of Rostock (dE), Klaipeda State Sea Port (LT), Port of Oslo (NO). CLEANSHIP is dedicated to substantiate the goals of several organisations like HELCOM, CBSS and BSSSC. Futhermore the project has been ennobled by the „Baltic Sea Programme“ as a “Strategic Project“. The overall goals of the CleanShipping project are to reduce ship borne air pollution in the Baltic Sea and in ports and port cities of the Baltic Sea Region. Within the Clean Shipping project, the pilot project 3 proposes that AIdA cruises (which is based in Rostock) will develop the idea to supply cruise ships during stay in port with natural gas from the local gas grid. http://www.clean-baltic-sea-shipping.eu/index.php?id=23

(VT - Source: Baltic Sea Clean Shipping, brochure, August, 2010)

WHO WE ARE: dr. ANdREAS SCHUBERT ROSTOCK CTUR PARTNER It was my initiative to contact Gaetano Mollura, asking for a participation in the CTUR-project network. Cruise industries and Ferry business and related serv- ices are booming in Rostock. 20 years urban renewal improved Rostock into a highlight and brought the urban community again into balance. But who should co ordinate all so different processes; e.g. city marketing, hard infrastructure planning and engineering, AIdA CRUISE and AROSA business environment development, needed improvements in intercultural competences etc.? The transdisciplinary and intermediary URB ACT development approach - consisting of base- line study, international seminars, local interventions and local action plan; supervised by an inde- pendent EU Expert and processed by a powerful urban local support group (consisting of experts from science, business, policy, residents and administration); all of that was challenging to be elab- orated in Rostock! The made experience underlines: urban community development needs much more competences than knowledge and toolkit from urban spatial planning engineers. Spatial structure of a city com- munity is only one of the to influence dimensions. 15

All CTUR focus, news, events and outputs on www.urbact.eu/ctur URBACT is a European exchange and learning programme promoting sustainable urban development. It enables cities to work together to develop solutions to major urban challenges, reaffirming the key role they play in facing increasingly complex societal changes. URBACT helps cites to develop pragmatic solutions that are new and sustainable, and that integrate economic, social and environmental dimensions. It enables cities to share good practices and lessons learned with all professionals involved in urban policy throughout Europe. URBACT is 300 cities, 29 countries, and 5,000 active participants. URBACT is part -financed by the European Union (European Regional development Fund). CTUR is a thematic network of the URBACT II Programme that focuses on the theme of Cruise Traffic and Urban Regeneration of city port heritage; it enquires into how portcities can be productive and no longer simple transit areas through cruise tourism activity. Its partnership is composed of different realities which allows a fruitful cooperation: Naples (as lead partner and theme promoter), Alicante, APdL (Port Authority of douro and Leixões), dublin, Helsinki, Istanbul, Matosinhos, Naples Port Authority, Generalitat Valenciana, Rhodes, Rostock, Trieste and Varna. The activities are supported by the International Association of Cities and Ports (AIVP). The themes underlying the connection between cruises and cities and on which the CTUR project is based are multifaceted: governance, image of port cities, infrastructural systems, urban tourism, creation of cultural attrac- tions through new types of architecture, re- launching urban/port historical heritage, commercial and general eco- nomic development with positive effects on employment and social welfare.

CONTACTS CTUR - Cruise Traffic and City Council of Rostock (Germany) Urban Regeneration www.rostock.de URBACT II Programme Andreas SCHUBERT, Office for urban planning, development and economy www.urbact.eu/ctur [email protected] City Council of Naples (Italy) Ralph MARONDE, Office for urban planning, development and economy CTUR Lead Partner [email protected] www.comune.napoli.it Patrick SCHMIDT, Office for urban planning, development and economy CTUR Project Coordinator [email protected] City Council of Naples Gaetano Mollura Hans Dieter KLUGE, Harbour captains office tel. +39 081 7958932 [email protected] mobile +39 339 5677396 Managing Authority email [email protected] Ministry for Labour economy and tourism CTUR Staff Walter Mews Cristina Fato Ministerium für Wirtschaft, Arbeit und Tourismus Mecklenburg-Vorpommern Giovanni Hoffmann [email protected] Anna Arena Maria Luna Nobile tel. +39 081 7958934-17 URBACT National Dissemination Points email [email protected] ITALY : http://www.unich.it/dart/urbact/urbactII.html CTUR Lead Expert GERMANY : http://www.oerok.gv.at/contact-point/urbact.html Vittorio Alberto Torbianelli SPAIN : http://www.ecosistemaurbano.com/urbact tel. +39 040 5582749 BULGARIA : http://www.namcb.org mobile +39 347 1407944 PORTUGAL : http://www.dgotdu.pt/urbact/ email [email protected] GREECE : http://www.espa.gr/el/pages/staticURBACT.aspx CTUR Thematic Expert Pauline Geoghegan Additional information tel. +32 478224733 email [email protected] Graphic Editing CUEN srl via Coroglio, 104 - Napoli 80124 Italy tel. +39 081 2301118/19 - fax +39 081 2302850 [email protected] - www.cuen.it

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