Annual Report 2013 Annual Report 2013 3 Annual Report 2013 What’S Inside

Annual Report 2013 Annual Report 2013 3 Annual Report 2013 What’s Inside

05 Message from the Minister of 21 Location Marketing Targets 43 Events with Character 55 An Inside Look at Invest in MV Economics, Construction, and Tourism Priority Countries and Industries Making New Contacts, Invest in MV Shareholders Business Operations Promoting Growth, Maximizing Opportunities. The ERDF Funding Program Sharing Experience Project Requests in Mecklenburg-Vorpommern Turkey as Key Economic Partner. Projects with Potential Revenue and Expenses 2013 07 Economic Development Experts Focus on Poland. Direct Outreach to Potential Investors Fifth Summer Reception of Invest in MV GmbH, Schwerin, May 16, 2013 Hanse Sail 2013, Rostock-Warnemünde New and Expanding Businesses 2013 What We Do for Our State Austria. Strengthening Cooperation Press and Public Relations. Using a Variety of Media Switzerland. Leveraging Positive Outcomes Roadshow Frankfurt/Stuttgart Expertise and Vision. In a Land of Opportunity. Economically Attractive Russia. Demand for German Know-How Your Industry Experts. Team Invest in MV GmbH 49 Optimal Networking 63 Outlook 2014 35 Presenting, Exchanging, Informing Looking to Benelux – Presenting the Mechanical Engineering and Food Industries 13 Fruits of Our Work Cooperation with Regional Partners Strong Appearance in Italy – Prestigious Event New Businesses and Expansions Trade Fairs in Germany and Abroad Meetings of the Regional Development Agencies of MV. Baltic as Priority Region – Direct Outreach to Investors EWEA OFFSHORE, Nov. 19 - 21, 2013 Strengthening Cooperation Off to Japan – Funding for Trade Fairs and Events Nestlé Deutschland AG, Schwerin Factory. Foundation for Successful Production EXPO REAL, Oct. 7 - 9, 2013 Anuga Cologne, Oct. 5 - 9, 2013 Coffee Mailing (ERDF). That Certain Something IDT Biologika GmbH. Strengthening the Greifswald Region BIOFACH, Feb. 14 - 15, 2013 Aircraft Interiors Expo, Hamburg, April 9 - 11, 2013 Project “TECHNOTRENDS” (ERDF). For Research and Development Prolupin GmbH. Successful Alternatives European Seafood Exposition, April 23 - 24, 2013 Events Planned for the First Half of 2014 PROCAP Schwerin GmbH. A Good Strategy EWEA Vienna, Feb. 4 - 7, 2013 Deutsche Ölwerke Lubmin GmbH. A Promising Manufacturing Facility Overview of Activities. Focus on Europe Sweet Tec GmbH. Steady Growth 68 Imprint 4 5 Harry Glawe Minister of Economics, Construction, and Stay the Course! Tourism Mecklenburg-Vorpommern

Dear Friends,

The economy in Mecklenburg-Vorpommern is still on track for solid growth. We In the coming years, the field of technology will be a particularly significant fund- are on the right path and will stay the course. The investment climate remains ing priority. The promotion of innovative projects involving cooperation between excellent, demonstrating the strong interest in our funding programs. As the industry and science is a matter of great importance in our state. We are seeing Minister of Economics, I am particularly pleased with the number of SMEs in a particularly strong demand for joint research projects between companies and Mecklenburg-Vorpommern who are expanding their operations. Our companies are universities, suggesting that current efforts in this area should be intensified. The becoming increasingly well established in domestic and foreign markets. Invest in aim is not only to develop innovative products but also to create sustainable jobs MV, as our state economic development agency, plays an important role in this area. here in Mecklenburg-Vorpommern. Economic missions to Switzerland, Austria, and our neighbor Poland have demonstrated that there is significant interest in our state as an investment location. It is I would like to take this opportunity to thank the staff of Invest in MV for their important that this work is continued and the existing contacts are strengthened. great work in 2013.

We will be seeing several changes associated with the new EU funding period 2014 And to extend an invitation to you as an investor: come and discover our state with to 2020. However, I should also point out that we will still be able to offer companies its outstanding opportunities. a high level of support with a wide range of programs. 7

Economic Development Experts What We Do for Our State

“The economic data for our state, including the number of permanent jobs that have been created through successful projects, shows that the agency is on the right track with its strategy for attracting new investment.” Michael Sturm, Managing Director of Invest in MV GmbH 8 9 Expertise and Vision

Invest in MV – Annual Report 2013 Annual MV – in Invest In a Land of Opportunity.

Invest in Mecklenburg-Vorpommern GmbH is the economic development agency for the Economic Development Experts. What We Do for Our State Do for We What Experts. Development Economic state of Mecklenburg-Vorpommern. As a “one-stop agency,” we are a partner for companies interested in expanding to Mecklenburg-Vorpommern.

We support and advise national and international investors – reliably, comprehensively, and always confidentially. Our industry experts offer project-management and support services, ranging from site analysis to the implementation of the investment project.

“From step to jump, from jump to flight.“

Otto Lilienthal *1848 in Anklam (Mecklenburg-Vorpommern) 10 11 Waldemar Hoppe, Deputy Managing Director Ulf Riedel, Team Leader Industry Team 1 Ursula Goldacker, Team Leader Industry Team 2

“In the last quarter of 2012, we hired three “Team 1 deals with the classic sectors of the “Team 2 focuses on highly innovative sectors, new, young employees with the help of addi- manufacturing industry. Our special areas such as life sciences and IT, as well as on the tional marketing funds. By the end of 2013, include the mechanical engineering, maritime, high-revenue food industry. The new Nestlé facil- Your they had developed into full-fledged and highly automotive, aviation, and plastics industries, Invest in MV – Annual Report 2013 Annual MV – in Invest ity has created profitable synergies that will be Report 2013 Annual MV – in Invest motivated team members. It’s a great pleasure as well as renewable energies. Since 2013, our fostered in the coming years. The priority regions Industry Experts working with them. The decision to put our team has been focusing particularly on Turkey include the other German-speaking countries of faith in young university graduates has really and Poland.“ Europe, as well as Benelux and, to some extent,

Economic Development Experts. What We Do for Our State Do for We What Experts. Development Economic paid off.“ Eastern Europe.“ Our State Do for We What Experts. Development Economic

Michael Sturm, Managing Director of Invest in MV GmbH Service Team 1 Team 2 “Mecklenburg-Vorpommern offers the best conditions for your investment. An excellent Astrid Martens Sabine Küntopf Denver Campbell Maciej Monkosa Dr. Elena Malieva Claudia Hertel investment climate, attractive Office Management Office Management Senior Consultant Consultant Senior Consultant Consultant conditions for subsidies and incentives, Timber/Paper/Plastics Automotive/Aviation/Logistics/Ports BPO/Service Center/Russian Federation Food Industry/Fisheries promising prospects for recruiting skilled ERDF workers and management personnel, Reinhild Heesch Claudia Neufert Doreen Weigelt Juliane Miehe Sabine Tennstedt Dorothee Wagner Consultant Controlling/Bookkeeping/Procurement Consultant Consultant cutting-edge research institutes, and active PR & Marketing Senior Consultant Senior Consultant networks offer outstanding opportunities for Mechanical/Electrical Engineering Renewable Industry BPO/Service Center/Tourism Life Sciences new and expanding businesses, as well as ERDF ERDF significant development potential.“ Uta Piehl Jörg Mecker Support Team 1 Support Team 2 13

Fruits of Our Work New Businesses and Expansions

“The development of business contacts through trade fair attendance and direct outreach is necessary in order to continue creating permanent jobs for our state in the manufacturing sector. Measured in terms of the number of permanent jobs created, new investment projects are becoming smaller – both in Germany and in Mecklenburg- Vorpommern. This is why we want to – and will – signifi- cantly increase the number of potential investors we contact with the aim of attracting more new investment projects.“

Waldemar Hoppe, Deputy Managing Director of Invest in MV GmbH 14 15

Nestlé Deutschland AG, Schwerin Factory Invest in MV – Annual Report 2013 Annual MV – in Invest Foundation for Successful Production Report 2013 Annual MV – in Invest Fruits of Our Work. New Businesses and Expansions and Businesses New Work. of Our Fruits Expansions and Businesses New Work. of Our Fruits

In May 2013, the foundation stone was laid for Nestlé Deutschland’s largest invest- The agency Invest in Mecklenburg-Vorpommern provided project support through- ment project since German Reunification. Around 200 guests, including German out the planning process. A total of up to 450 new jobs will be created. Once the Chancellor Dr. Angela Merkel, attended the ceremony in Schwerin to celebrate the final stage of expansion is complete, the factory will have the largest production construction of the new Nestlé factory in the Industriepark Schwerin. In the sum- capacity for Nescafé Dolce Gusto capsules in Europe and produce up to two billion mer of 2014, the factory will begin producing Nescafé Dolce Gusto capsules for capsules per year. Germany, Scandinavia, and Eastern Europe. The Schwerin factory will be the third European production site for Nescafé Dolce Gusto capsules.

Paul Bulcke, CEO of Nestlé “Europe is the birthplace of Nestlé. This is why we’re standing firm in our commitment to Europe in spite of the financial crisis. Our investment in the construction of a Nescafé Dolce Gusto factory in Schwerin, Mecklenburg-Vorpommern, is a shining example of this commitment.“ 16 17

IDT Biologika GmbH PROCAP Schwerin GmbH Invest in MV – Annual Report 2013 Annual MV – in Invest Strengthening the Greifswald Region A Good Strategy Report 2013 Annual MV – in Invest Fruits of Our Work. New Businesses and Expansions and Businesses New Work. of Our Fruits Expansions and Businesses New Work. of Our Fruits

PROCAP is a leading European player in the production of plastic closures and IDT Biologika GmbH is an innovative medium-sized company in the life sciences pansion and investment in the establishment of a research and development center. caps for containers of solid and liquid foodstuffs, chemicals, cosmetics, and phar- sector. The Dessau-based company was founded in 1921. Since then, it has special- In the long term, the company intends to create further high-value jobs at the maceutical products. The company is planning a new production facility at the ized in the fields of human vaccines, animal health, and pharmaceuticals. In Novem- Vorpommern site. With this new investment, the Greifswald region has strength- Prolupin GmbH Industriepark Schwerin. In April of 2013, PROCAP acquired the Schwerin-based ber 2013, IDT Biologika acquired the Animal Health division of RIEMSER Pharma ened its already impressive reputation in the life sciences sector. Invest in company Schoeller Cap Systems. Its production lines will now be moved to the GmbH, which is located on the island of Riems near the Hanseatic city of Greifs- Mecklenburg-Vorpommern provided support and guidance to IDT throughout the Successful Alternatives Industriepark Schwerin. Other companies with facilities at this industrial park wald. The company also took over the production facility there. This facility now entire planning process. include the aerospace supplier FlammAerotec, the automotive supplier PTS Preci- mainly produces vaccines for veterinary medicine. Short-term plans include site ex- sion, and Nestlé, with a coffee-capsule plant. Invest in Mecklenburg-Vorpommern provided support and guidance throughout the planning process. Prolupin GmbH was founded as a spin-off of the Fraunhofer Institute for Process Engineering and Packaging IVV in Freising and has since become a major success story for Fraunhofer Venture. In 2011, the company launched its non-dairy ice cream “Lupinesse” on the market. It is now being successfully distributed by several sales partners. The product is also gaining importance on the national market: up to 20 percent of Germans suffer from lactose intolerance, the inability to digest the sugar found in dairy products. However, milk contains many nutrients that are important for Harry Briese, Managing Director of PROCAP Schwerin GmbH the human body. The nutrients found in blue lupine seeds can serve as a nutritional substitute. Prolupin GmbH is a pioneer in the processing of this “The new site in Schwerin fits perfectly into PROCAP’s high-protein legume. In August 2013, following a period of trial production business strategy. In the future, we’d like to supply our at a pilot site in Neubrandenburg, the company opened a production facility products to customers in Northern Germany, Scandi- in Grimmen. A total of 13 jobs were created. The state-of-the-art facility is navia, and the other Baltic Rim countries.“ able to process 2,500 metric tons of lupines per year. 18 19

Sweet Tec GmbH Invest in MV – Annual Report 2013 Annual MV – in Invest Steady Growth Report 2013 Annual MV – in Invest Fruits of Our Work. New Businesses and Expansions and Businesses New Work. of Our Fruits Expansions and Businesses New Work. of Our Fruits

Founded in 2004, the Boizenburg-based Sweet Tec GmbH produces compressed and deposited hard candies, lolli- pops, chewy candies, and toffee products – primarily as Deutsche Ölwerke Lubmin GmbH a full-service manufacturer for commercial and industrial customers. Sweet Tec is now planning to expand its A Promising Manufacturing Facility facility, which will allow it to enter the market for jelly confectionary and fruit gum candies. This expansion will not only secure the existing jobs but also create 100 new direct jobs. Invest in Mecklenburg-Vorpommern is providing the company with support and guidance for this Deutsche Ölwerke Lubmin GmbH manufactures engine oils and lubricants – primarily for investment project. Sweet Tec operates a highly innovative the automotive and mechanical engineering industries. In September 2013, the company facility with a combined heat and power unit that meets celebrated the opening of its new production facility in Lubmin. The 33,500 m² (360,600 sq. all of the company’s heating requirements and part of its ft.) plant was successfully commissioned after a five-year planning and construction phase. electricity requirements. A total of 26 direct jobs were created. Invest in Mecklenburg-Vorpommern worked closely Its managing director, Oliver Schindler, also serves as an with Deutsche Ölwerke Lubmin GmbH, providing support and assistance for the investment official economic ambassador for the state, helping pro- project. One important factor in the company’s decision for Lubmin was the optimal logistics mote the business and investment location Mecklenburg- situation: the port access and rail connection allow for the transport of large loads. Vorpommern. 21

Location Marketing Targets Priority Countries and Industries

“In the context of the European Regional Development Fund (ERDF), Invest in Mecklenburg-Vorpommern received funding from the Ministry of Economics, Construction, and Tourism Mecklenburg-Vorpommern for the period 2012 to 2015. These additional financial resources are being used for expanding our location-marketing efforts. Numerous measures in the areas of location advertising, event marketing, and direct marketing have already been implemented. Many others are currently underway or in planning. For its targeted investor outreach activities, Invest in Mecklenburg-Vorpommern focuses on certain countries and industries. Priority sectors include the food industry and life sciences. Poland, Russia, Turkey, Austria, and Switzerland are being prioritized as particularly promising countries.“ Michael Sturm, Managing Director of Invest in MV GmbH 22 23

Promoting Growth, Raising Our Profile Throughout Europe Invest in MV – Annual Report 2013 Annual MV – in Invest Maximizing Opportunities Campaigns for Our State Report 2013 Annual MV – in Invest This project was funded by the The ERDF Funding Program European Regional Development Fund (ERDF) Location Marketing Targets. Priority Countries and Industries and Countries Priority Targets. Marketing Location The European Regional Industries and Countries Priority Targets. Marketing Location Development Fund (ERDF) ERDF funding for the period 2012 to 2015 tries has paid off. Our ERDF program is has enabled Invest in MV to carry out also aimed at promoting economic devel- The first objective of the European Regional many location marketing activities that opment in the Eastern parts of the state. In Development Fund (ERDF) concerns the would otherwise not have been possible. 2012, Invest in Mecklenburg-Vorpommern improvement of conditions for growth and Experience from the first half of the project opened a new office in Greifswald. Now, development. Under this objective, the period has shown that the additional pro- 40 percent of the site and company visits jects can further enhance value added. The originate in the state’s Eastern regions. ERDF focuses its assistance on supporting number of jobs that have been created also future-oriented investments in the fields illustrates the positive effect of the funding of research, technological development, program on new investment in our state. innovation, trade, industry, and public The success is measurable: since 2012, the infrastructure. total number of projects generated has in- creased by 29 percent through the work of the three new project managers and the implementation of additional campaigns and activities. Eight projects have already been successfully completed. The strategy of focusing on priority sectors and coun- 24 25

Strong Interest in Germany as Investment Location Turkey as Marc Landau, Managing Director of AHK Türkei Experience from trade fairs and business missions has shown that many Turkish com-

Invest in MV – Annual Report 2013 Annual MV – in Invest panies are interested in Germany as an investment location. When it comes to convin- Report 2013 Annual MV – in Invest Key Economic Partner “Since the founding of the German-Turkish Chamber of cing Turkish companies of Mecklenburg-Vorpommern’s locational advantages, direct Commerce and Industry twenty years ago, the Turkish economy outreach in Turkey is an essential element. Invest in Mecklenburg-Vorpommern is currently working with several Turkish investors who have expressed interest in expanding Projects with Potential has steadily improved, as have the economic relations between to the business location Mecklenburg-Vorpommern. These potential investors include

Location Marketing Targets. Priority Countries and Industries and Countries Priority Targets. Marketing Location Germany and Turkey. large Turkish companies from the plastics, food, medical technology, and mechanical Industries and Countries Priority Targets. Marketing Location The basic premises for continued economic growth are still very engineering industries. good. The innovative potential of the Turkish economy is growing by leaps and bounds. Mecklenburg-Vorpommern is located near several markets that are important for Turkish companies, which makes the state attractive for Turkish investors. Invest in MV offers Events and Meetings the necessary local expertise in this area. We are working closely In 2013, investor outreach in Turkey was a special area of focus for with Invest in MV to provide investors with optimal conditions for Dr. Stefan Rudolph, Vice Minister of the Ministry Invest in Mecklenburg-Vorpommern. The experience in this area a successful entry into the market.“ of Economics, Construction, and Tourism Mecklenburg-Vorpommern proved very positive. In the context of the ERDF country focus on Turkey, Invest in Mecklenburg- Vorpommern visited both of the WIN – World of Industry fairs in “I have had the pleasure of traveling to Istanbul on two Istanbul, which are among the leading industrial trade fairs in the Eur- occasions and speaking with Turkish businessmen and asian economic area. At these events, the state economic development -women, as well as people from Istanbul and Izmir. My agency had several interesting meetings and discussions. The highlight In 2014, the activities in Turkey will be further expanded. These will include visits to impressions of the people and the country were very of the Turkey activities was a four-day business mission in June 2013 trade fairs with targeted meetings, as well as two roadshows. The aim is to conduct direct moving. In the meetings, I learned that Turkish investors accompanied by the Minister President of the State of Mecklenburg- outreach to companies interested in expansion. Invest in Mecklenburg-Vorpommern Vorpommern, Erwin Sellering, and the Vice Minister of the Ministry will also be taking part in special events for investors. For the scheduling of valuable have a very high opinion of Germany as a business loca- of Economics, Construction, and Tourism of the State of Mecklenburg- meetings, the agency is working closely with the German-Turkish Chamber of tion. I also discovered that Mecklenburg-Vorpommern is Vorpommern, Dr. Stefan Rudolph. Two additional missions were organ- Commerce and Industry (AHK Türkei). For example, the AHK magazine ODA still viewed as a ‘diamond in the rough’. We can build on ized on the basis of successful trade-fair meetings and led by Vice Minister published a letter and a report from Vice Minister Dr. Stefan Rudolph on the invest- this positive reputation and do further outreach for the Dr. Stefan Rudolph. Both resulted in new projects with great potential. ment location Mecklenburg-Vorpommern. location MV.“ 26 27 Hubert Kamola, Commercial Director Grupa Azoty Focus on Poland Invest in MV – Annual Report 2013 Annual MV – in Invest Direct Outreach to Potential Investors Report 2013 Annual MV – in Invest Location Marketing Targets. Priority Countries and Industries and Countries Priority Targets. Marketing Location Industries and Countries Priority Targets. Marketing Location Promising Contacts The year 2013 brought many interesting, new experiences for Invest in Mecklenburg- Building upon these positive contacts, another delegation will be visiting the ITM Vorpommern with its neighbor Poland. On October 3, a delegation from Polska in Poznań in 2014. The ITM is one of the largest engineering trade fairs in Mecklenburg-Vorpommern visited Warsaw to attend festivities commemorating Eastern Europe. In addition, two roadshows will focus on direct outreach to inves- the Day of German Unity. The delegation was led by Minister President Erwin tors. This outreach strategy is necessary because there are relatively few trade fairs Sellering and the Minister of Economics, Construction, and Tourism of the State of in Poland. Invest in Mecklenburg-Vorpommern also plans to actively participate Mecklenburg-Vorpommern, Harry Glawe. Together with representatives from in investor events in Poland. Invest in Mecklenburg-Vorpommern, Minister Glawe also met potential Polish investors.

Great Potential The results of the Warsaw visit have shown that, among Polish companies, there Polish investors are also attracted by the abundance of undeveloped areas in is a great interest in Germany as an investment location. The prospect of expan- the state that are both inexpensive and readily available. Currently, Invest in sion to Germany is attractive to Polish investors for a number of reasons, e. g. Mecklenburg-Vorpommern is providing project support for several Polish inves- the proximity to German customers and the positive image of the label “Made in tors with concrete interests in Mecklenburg-Vorpommern. Germany.” The fact that Mecklenburg-Vorpommern shares a border with Poland is only one of its many locational advantages. 28 29

Austria

Invest in MV – Annual Report 2013 Annual MV – in Invest reception in Vienna entitled “Austria and Germany: Strong Partnerships for Strong Business Report 2013 Annual MV – in Invest Success – Opportunities for Austrian Companies in Eastern Germany.” At this event, the loca- Strengthening Cooperation tional advantages of the eastern federal states were presented jointly. Following the presentation, Invest in Mecklenburg-Vorpommern spoke with all of the companies who attended.

Location Marketing Targets. Priority Countries and Industries and Countries Priority Targets. Marketing Location Interesting Priority Country Industries and Countries Priority Targets. Marketing Location Austria is still very interesting as a priority country for Invest in Mecklenburg-Vorpommern. Owing to an economic structure similar to that of Germany, it has been largely unaffected by A Successful Follow-Up the economic crisis. As a result, many companies have an interest in establishing locations In August 2013, a delegation from Lower Austria visited Mecklenburg- in other countries, as well as the necessary capital. Close contacts already exist with the state Vorpommern as a follow-up to the activities undertaken in 2012. The of Lower Austria. These contacts will be strengthened in the future. One challenge is the German Ambassador to Vienna trip was led by Dr. Petra Bohuslav, Regional Minister for Economic Detlev Rünger, investment backlog that has developed over the past few years. Affairs, Tourism, and Sport, Lower Austria, with the aim of strengthening cooperation between the two states. Invest in Mecklenburg- “Germany and Austria have a unique relationship. We are Vorpommern presented its business location in northeastern Germany connected by our language, culture, history, and a common to the Austrian industry representatives. Several cooperation agree- border. For its size, no other country has a higher level of ments were signed. For example, the tourism associations and health- bilateral economic exchange with Germany. care sectors are planning to cooperate more closely in the future. The individual states also cooperate closely. Mecklenburg- Harry Glawe, Minister of Economics, Construction, and Tourism of the State of Mecklenburg-Vorpommern, hosted a business lunch in Vorpommern maintains an outstanding and exemplary February 2013 in the context of a visit to the EWEA 2013 (European partnership with Lower Austria and other states. Through Wind Energy Association) conference and trade show in Vienna. these ties, Mecklenburg-Vorpommern has succeeded in During the lunch, Minister Glawe gave a presentation to potential inves- marketing itself as Germany’s gateway to Northern Europe tors, highlighting the locational advantages offered by Mecklenburg- and, accordingly, as an especially interesting business loca- Vorpommern. At the EWEA event, Invest in Mecklenburg-Vorpommern organized a joint stand, together with the Wind Energy Network tion, also for Austrian investors.“ and several companies from Mecklenburg-Vorpommern. In April 2013, the agency Germany Trade & Invest (GTAI) also hosted a 30 31

Switzerland Invest in MV – Annual Report 2013 Annual MV – in Invest Leveraging Positive Outcomes Report 2013 Annual MV – in Invest Ralf J. Bopp, Director of AHK Schweiz

Location Marketing Targets. Priority Countries and Industries and Countries Priority Targets. Marketing Location Strong Presence “The economic relations between Germany and Switzerland are Industries and Countries Priority Targets. Marketing Location Switzerland ranks among the most competitive economies in the world. In response to current political developments, an increas- close and important. Not only for the small neighbor, but also for ing number of Swiss companies are considering expansion into the large one. Over the past decades, the relatively similar econo- other countries. Swiss-based Nestlé, one of the world’s largest Schweiz magazine, CH-D Wirtschaft, a total of 16 pages have been dedi- mic structures and economic policy orientations of the two highly companies, chose Mecklenburg-Vorpommern as the location cated to Mecklenburg-Vorpommern. In the November 2012 edition, which industrialized countries, as well as their geographical proximity, for a new production facility. In order to leverage the Nestlé was published just before the investor event Apéro – articles from political have led to the development of robust trade relations, bilateral project to attract additional investment, regional economic representatives and business leaders covered several topics, such as the food development agencies maintained a strong presence at trade industry, wind energy, logistics, and Swiss companies in Mecklenburg- direct investment, and a flourishing tourism industry on both fairs in Switzerland. A total of three trade fairs were attended: Vorpommern. Subsequently, Invest in Mecklenburg-Vorpommern was fea- sides. Swiss and German companies are securing their market Igeho, Mefa, and Lefatec. These are among the leading Swiss tured on the cover of the March 2013 edition of the Chamber’s magazine. positions in the relevant sectors of the neighboring country, with trade fairs for gastronomy, catering, and food production. An accompanying article addressed the food industry and life sciences in a total of around 2,000 subsidiaries, production facilities, and northeastern Germany. sales subsidiaries on each side of the border. An ad was printed in the newspaper Schweiz am Sonntag in order to promote Mecklenburg-Vorpommern as an investment loca- Strong Financial Position There are also Swiss companies operating in Mecklenburg- tion. The Schweiz am Sonntag is one of the highest-circulation Many Swiss companies have the financial resources for undertaking Vorpommern. Nestlé is certainly the largest of these but by no German-language Sunday newspapers in Switzerland. The ad expansion projects in other countries. The aim is to make contact with means the only one. Thanks to the work of the regional economic was placed right beside a report on Swiss companies investing companies interested in expanding and to convince them of the benefits development agencies, the economic cooperation between in Eastern Germany. This provided an optimal context for the of investing in Mecklenburg-Vorpommern. Swiss companies, like their Switzerland and Mecklenburg-Vorpommern will continue to creation of synergies. German counterparts, place a high value on quality. The subject of the Intensive marketing for the business location Mecklenburg- new Nestlé facility has become a successful door-opener and is attracting increase.“ Vorpommern was carried out in cooperation with the German- strong interest from potential investors, strengthening the effectiveness Swiss Chamber of Commerce (AHK Schweiz). In the AHK of location marketing for Mecklenburg-Vorpommern. 32 33

Economically Attractive Russia Invest in MV – Annual Report 2013 Annual MV – in Invest Demand for German Know-How Report 2013 Annual MV – in Invest Location Marketing Targets. Priority Countries and Industries and Countries Priority Targets. Marketing Location Industries and Countries Priority Targets. Marketing Location Prof. Andrey Zverev, Head of the Trade and Economy Bureau of the Russian Federation Embassy

“The German business community is a traditional and reliable partner for Russia. Trade and econo- The maritime exhibition NEVA 2013 was held in St. Petersburg in September 2013. mic relations between Germany and Russia have Invest in Mecklenburg-Vorpommern and Rostock Business coordinated the exhibi- existed for more than ninety years. tors from our state for the German Pavilion of the trade exhibition. The 37-member delegation was accompanied by the Minister of Economics, Construction, and Tour- Mecklenburg-Vorpommern is already one of ism of the State of Mecklenburg-Vorpommern, Harry Glawe. There were several Russia’s most important partners for export and events with Russian participants. These included a workshop on the maritime indus- investment. Our cooperation has a solid founda- try, round-table talks on health tourism, and a workshop on the healthcare industry. tion that can nevertheless be further strength- Parallel to these events, several articles were published in the magazine Ost-West- ened – for the benefit of both sides. In the Contact in Russian to promote Mecklenburg-Vorpommern as an investment location. Minister Glawe invited the official representatives of the Leningrad Oblast, as future, we will continue to expand the existing well as representatives from Russian companies, to attend the 2014 National Health trade and economic relations and look forward to Management Industry Conference in Warnemünde from May 21 to 22. a successful cooperation.“ The delegation members who took part in the NEVA trade fair as exhibitors were very positive about the results. In Russia, there is a great demand for German know- how. The state of Mecklenburg-Vorpommern will be presenting itself again at the next NEVA trade fair in 2015. 35

Presenting, Exchanging, Informing Trade Fairs in Germany and Abroad

“The agency still uses national and international trade fairs and conventions, and increasingly also trade-only and specialized fairs, as ideal opportunities for making direct contact with corporate decision-makers. When all goes well, these contacts can lead to successful investment projects. For years now, Germany has been the world’s number-one location for trade fairs and conventions.“ Dr. Elena Malieva, Senior Consultant at Invest in MV GmbH 36 37 Trade Fairs in Germany

Invest in MV – Annual Report 2013 Annual MV – in Invest Valuable Presentation Report 2013 Annual MV – in Invest Platforms Presenting, Exchanging, Informing. Trade Fairs in Germany and Abroad and in Germany Fairs Trade Informing. Exchanging, Presenting, Abroad and in Germany Fairs Trade Informing. Exchanging, Presenting,

EWEA OFFSHORE, Nov. 19 - 21, 2013 EXPO REAL, Oct. 7 - 9, 2013 Organized by the European Wind Energy Association, EWEA OFFSHORE As one of Europe’s leading trade fairs for property and investment, EXPO is the industry’s largest conference and exhibition. The most recent event, REAL is a must for all important real estate markets and investment loca- which was held in November 2013 in Frankfurt am Main, attracted more tions. At EXPO REAL 2013, Invest in Mecklenburg-Vorpommern pre- than 10,000 visitors. EWEA also organizes an Annual Event (e. g. February sented itself, together with Rostock Business, focusing on the marketing 2013 in Vienna). Invest in Mecklenburg-Vorpommern and Nordic Yards of development projects in Mecklenburg-Vorpommern. A presentation co-hosted the EWEA OFFSHORE conference dinner. The WindEnergy entitled “Best of Northern Germany: Investieren am Wasser,” showcasing Network e. V. was represented with a stand. In addition, the Fährhafen 19 current and exclusive development projects, was prepared and used in Sassnitz shared a stand with the Hamburg-based Buss Group. Invest in discussions and meetings at the trade fair. Mecklenburg-Vorpommern was a co-exhibitor at the stand hosted by Ger- many Trade and Invest. 38 39 Trade Fairs in Other Countries Worldwide Door-Openers Invest in MV – Annual Report 2013 Annual MV – in Invest Report 2013 Annual MV – in Invest

European Seafood Exposition, April 23 - 24, 2013 The European Seafood Exposition 2013 took place in Brussels in April. Now known as the “Seafood Expo Global”, it is the largest seafood trade event in the

Presenting, Exchanging, Informing. Trade Fairs in Germany and Abroad and in Germany Fairs Trade Informing. Exchanging, Presenting, world and attracted more than 25,600 visitors in 2013. Seafood professionals Abroad and in Germany Fairs Trade Informing. Exchanging, Presenting, from 140 countries were invited to Belgium to learn about new products, equipment, and services. Invest in Mecklenburg-Vorpommern attended the event in order to catch up on the latest trends, share experience, and make new contacts.

BIOFACH, Feb. 14 - 15, 2013 EWEA Vienna, Feb. 4 - 7, 2013 As the world’s leading organic trade fair, BIOFACH is a meeting place for Claudia Hertel, Consultant at Invest in MV GmbH The Annual Event of the European Wind Energy Association (EWEA) is the suppliers and decision makers from manufacturing and trading companies most important annual meeting for the European wind industry. The confer- in the organic sector. After its successful participation in past years, Invest in “In my opinion, the trade fair was very profession- ence provides industry representatives with information on the latest develop- Mecklenburg-Vorpommern was once again represented at a joint stand with al, goal-oriented, and down to earth. The issue of ments and trends in the wind industry. The event also includes an exhibition regional partners, including the association Agrarmarketing Mecklenburg- that attracts more than 8,500 participants and 400 exhibitors. For the 2013 Vorpommern (AMV). sustainability is very important in this context, not event, Invest in Mecklenburg-Vorpommern organized a joint stand in coopera- Representatives of various reference companies from Mecklenburg- only with respect to production methods but also in tion with companies from Mecklenburg-Vorpommern. Meetings with potential Vorpommern were also involved. A reception was held at the stand on the terms of the establishment of long-term contacts. investors were also attended by the Minister of Economics, Construction, and third day of the trade fair. Potential investors were invited to attend and All of the meetings are constructive, and the people Tourism of the State of Mecklenburg-Vorpommern, Harry Glawe. The official share experiences with companies from Mecklenburg-Vorpommern. Invest we meet with are very open-minded and interested conference dinner was hosted by EWEA in the historic Hofburg Palace in in Mecklenburg-Vorpommern used targeted scouting to organize meetings Vienna. As an event partner, Invest in Mecklenburg-Vorpommern had the at the trade fair. in Mecklenburg-Vorpommern. The companies here opportunity to present the state as an investment location. Lars Bondo Krogs- are familiar with the importance of our state as a gaard, CCO Sales at Nordex SE, gave a keynote speech at the evening event. location for outstanding organic quality.“ 40 41

Trade Fairs and Events in Germany ERDF Trade Fairs and Events Trade Fairs and Events Abroad Overview of Activities ISM International Sweets and Biscuits Fair, Cologne 01/27/13 E-World, Essen 02/05/13 EWEA Annual Event, Vienna 02/04/13 BIOFACH, Nuremberg 02/13/13 M.E. Electricity, Dubai 02/17/13 Investor Seminar, EWEA Annual Event, Vienna 02/06/13 Focus on Europe Fish Industry Summit, Hamburg 02/18/13 LogiMAT, Stuttgart 02/19/13 High-Tech Location Eastern Germany, Moscow 04/23/13 Invest in MV – Annual Report 2013 Annual MV – in Invest Report 2013 Annual MV – in Invest Wind Energy Evening, Munich 02/21/13 Intec, Leipzig 02/26/13 Indo-German SME Forum, Delhi 05/31/13 Call Center World, CCW, Berlin 02/26/13 JEC Composites Europe, Paris 03/12/13 NEVA, St. Petersburg 09/23/13 ITB Berlin 03/06/13 WIN-World of Industry Part II, Istanbul 03/19/13 “Business Day - Food” of the BVE and HDE, Cologne 03/18/13 Hannover Messe 04/08/13 Aircraft Interiors Expo, Hamburg 04/09/13 Bauma, Munich 04/15/13 GTAI Trade Fairs and Events

Presenting, Exchanging, Informing. Trade Fairs in Germany and Abroad and in Germany Fairs Trade Informing. Exchanging, Presenting, Real Estate Day, Rostock 04/17/13 European Seafood Expo, Brussels 04/23/13 Food Ingredients Europe, Frankfurt 11/19/13 Abroad and in Germany Fairs Trade Informing. Exchanging, Presenting, 11th German Convention on Factory Planning, Ludwigsburg 04/23/13 GTaI Road Show in Vienna 04/25/13 EWEA OFFSHORE, Frankfurt am Main 11/19/13 Food Industry Day, Land Fleesensee 04/24/13 PCIM Europe, Nuremberg 05/14/13 EWEA Delegation GTAI to MV 11/22/13 Haspa, Wismar 04/25/13 Energy Europe, Copenhagen 05/23/13 GTAI Roadshow in Vienna 04/25/13 Ligna, Hanover 05/07/13 PLMA, Amsterdam 05/28/13 GTaI West-Coast Roadshow, USA 06/24/13 Summer Reception, Schwerin 05/16/13 Nor-Shipping, Oslo 06/04/13 9th Japan-Germany Industry Forum, Tokyo & Osaka 11/12/13 Health Management Industry Conference, Rostock-Warnemünde 07/10/13 Win-World of Industry Part I, Istanbul 06/06/13 Hanse Sail, Rostock-Warnemünde 08/09/13 Ems Achse 06/13/13

Real Estate Forum Schwerin 09/12/13 GTaI West-Coast Roadshow, USA 06/24/13 EMO Hannover 09/16/13 Europort, Rotterdam 11/05/13 09/17/13 productronica/electrical energy storage, Munich 11/12/13 COMPOSITES EUROPE, Stuttgart Germany Trade & Invest (GTAI) Anuga, Cologne 10/05/13 EWEA Offshore, Frankfurt am Main 11/19/13 EXPO REAL, Munich 10/07/13 Food Ingredients Europe, Frankfurt 11/19/13 Germany Trade & Invest (GTAI) is the foreign trade and inward investment agency of the Federal Republic of Germany. The agency promotes Germany as a business K, Düsseldorf 10/16/13 EWEA Delegation GTAI to MV 11/22/13 and technology location, supports companies based in Germany with global Roadshow in Frankfurt and Stuttgart 11/20/13 Wind Turbine Blade Manufacture, Düsseldorf 12/03/13 market information, and assists foreign companies interested in establishing a presence in Germany. 43

Events with Character Making Contacts, Sharing Experience

“The organization of events in Germany and abroad is an important part of our networking and contact- development work. Whether it’s the traditional Hanse Sail, the annual Summer Reception, or the organization of investor seminars abroad with political representatives. The main objective is always to promote the business location Mecklenburg-Vorpommern and attract potential investors.“ Sabine Tennstedt, Senior Consultant at Invest in MV GmbH 44 45

Relocating, and Expanding Companies” – especially with re- Talking Business spect to the funding that is expiring in 2013. There were three rounds of talks covering the special target markets of Russia and Switzerland, as well as the issue of leading-

Invest in MV – Annual Report 2013 Annual MV – in Invest in a Relaxed Atmosphere edge technology in Mecklenburg-Vorpommern. Another high- Report 2013 Annual MV – in Invest light of the event was the award ceremony honoring Wismar as “Germany’s Most Investor-Friendly City.” This award was Fifth Summer Reception of Invest in MV GmbH presented to Thomas Beyer, Mayor of the Hanseatic City of Schwerin, May 16, 2013 Wismar, by the Head of the Trade and Economy Bureau of the

Events with Character. Making Contacts, Sharing Experience Sharing Contacts, Making Character. with Events In May of 2013, Invest in Mecklenburg Vorpommern GmbH Russian Federation Embassy in Berlin, Prof. Zverev, and the Experience Sharing Contacts, Making Character. with Events invited economic ambassadors, business leaders, municipal Minister of Economics, Construction, and Tourism of the State representatives, regional business developers, and guests to of Mecklenburg-Vorpommern, Harry Glawe. In addition, three its traditional Summer Reception under the patronage of the business representatives were awarded the title of “economic Minister of Economics, Construction, and Tourism of the State ambassador” by Minister Glawe. Their “mission” will be to of Mecklenburg-Vorpommern, Harry Glawe. The “Beach Chair promote Mecklenburg-Vorpommern in Germany and abroad. Talk” sparked intense discussions on the subject of “More Loca- Subsequently, many topics were discussed with other guests at tion Marketing for Value-Creating Investment Projects by New, a barbecue. Roughly 200 guests attended the event.

Hanse Sail 2013, Rostock-Warnemünde On the weekend of Hanse Sail in August 2013, 400 guests met for the Sail Brunch in the context of the business promotion and networking event “Business meets Hanse Sail.” The well-known event, which was held for the 10th time in 2013, brought together decision-makers, entrepreneurs, respected members of industry and politics, and other high-caliber guests. The highlight was a panel discussion moderated by Erwin Sellering, Minister President of the State of Mecklenburg-Vorpommern, with representatives of leading German companies. The topic was “A Discussion with the Minister President: The Challenge of Finding Qualified Employees – Companies and Regions Compete for the Brightest Minds.” The panel included Dr. Huber- tine Underberg-Ruder, President of the Supervisory Board of Underberg AG (Dietlikon/Zurich), Carsten Doehring, Managing Director of Ilim Timber Europe GmbH (Landsberg am Lech, Germany), which also has a facility in Wismar, Michael Ungerer, President of AIDA Cruises (Rostock), and Steffen Himstedt, Managing Director of Trebing & Himstedt Prozessautomation GmbH & Co. KG (Schwerin). “Business meets Hanse Sail” is made possible through support from strong partners. Partners include the state economic development agency, the project group Landesmarketing MV, Rostock Business, and a total of 18 local businesses. 46 47 Roadshows: Direct

Invest in MV – Annual Report 2013 Annual MV – in Invest Outreach to Target Groups Report 2013 Annual MV – in Invest

Roadshow Frankfurt/Stuttgart In November 2013, Invest in Mecklenburg-Vorpommern organized a The target audience for the roadshow included middle and senior management from

Events with Character. Making Contacts, Sharing Experience Sharing Contacts, Making Character. with Events roadshow in Southern Germany. The exclusive events took place in two companies considering geographical expansion. Both events were attended by the Experience Sharing Contacts, Making Character. with Events cities. In Frankfurt am Main, a business lunch was held at the Villa Minister of Economics, Construction, and Tourism of the State of Mecklenburg- Kennedy. This event focused on the food industry. Speakers included Vorpommern, Harry Glawe, as well as economic ambassadors for the state and Gerhard Berssenbrügge, CEO of Nestlé Deutschland AG. The second high-ranking representatives from the companies Nestlé and Webasto. event was a business dinner focusing on the mechanical engineering sector. The venue for this event was the Hotel Steigenberger in Stuttgart. 49

Optimal Networking Cooperation with Regional Partners

“Cooperation with our regional partners is very important to us. When it comes to attracting and supporting new investment projects, local expertise and regional networking often play a decisive role. Regular meetings ensure that all agencies are familiar with current investment-promotion parameters and allow for the exchange of information between regions. Invest in Mecklenburg-Vorpommern attends select trade fairs together with regional economic development agencies. Our partners are also involved in the meetings with potential investors that take place at the trade fairs on a daily basis.“ Michael Sturm, Managing Director of Invest in MV GmbH 50 51

Meetings of the Regional Vorpommern Harry Glawe in the Hanseatic cities of Stralsund and Rostock, region- Invest in MV – Annual Report 2013 Annual MV – in Invest al partners were briefed on several issues, including current changes in the funding Report 2013 Annual MV – in Invest parameters of the Joint Task “Improvement of Regional Economic Structure” (GRW). Development Agencies of MV State Councilor Andreas Rieckhof gave a presentation on the Hamburg Metropolitan Region. The meetings of economic development agencies have demonstrated that close cooper- Optimal Networking. Cooperation with Regional Partners with Cooperation Networking. Optimal Regional Partners with Cooperation Networking. Optimal Strengthening Cooperation ation with the development agencies of the districts and independent cities is very important and should therefore be maintained.

Regular meetings between the economic development agencies of the state are the basis for effective cooperation. Joint projects, such as the “Invest Guide,” strengthen the advisory services for the offered sites and help ensure that the development agencies are able to offer the relevant expertise. In 2013, Invest in Mecklenburg-Vorpommern, together with regional and network partners, once again attended jointly organized trade fairs and events in Germany and abroad. Invest in Mecklenburg-Vorpommern also hosted various events, including meetings focused on ERDF funding or the organization of planned activities. At two informational events organized under the patronage of Minister of Economics, Construction, and Tourism Mecklenburg- 52 53 Anuga Aircraft Interiors Expo

Invest in MV – Annual Report 2013 Annual MV – in Invest Focus on Food The Latest from the Aviation Industry Report 2013 Annual MV – in Invest Optimal Networking. Cooperation with Regional Partners with Cooperation Networking. Optimal Regional Partners with Cooperation Networking. Optimal

Aircraft Interiors Expo, Hamburg, Apr. 9 - 11, 2013 At the Aircraft Interiors Expo (AIX) in Hamburg, visitors find an abundance At the 2013 event, Invest in Mecklenburg-Vorpommern shared a joint stand of useful information on key issues in the aviation industry – such as the with the Aerospace Network Mecklenburg-Vorpommern and regional use of lightweight materials, optimum space utilization, and modernization economic development agencies. Other partners included the companies Anuga Cologne, Oct. 5 - 9, 2013 concepts. Furthermore, interior design concepts and equipment for the Dockweiler and EADS RST, as well as the Uecker Region and the City of Anuga is the world’s largest food and beverage fair. It takes place first, business, and economy classes and for low-cost carriers can be found, Schwerin. At the event, Invest in Mecklenburg-Vorpommern had various every two years, alternating with SIAL in Paris. In October 2013, along with special products for the VIP sector. The trade fair is an excellent previously arranged meetings with a number of interested companies and Invest in Mecklenburg-Vorpommern presented itself at the joint opportunity to cultivate existing business contacts and make new ones. made several new contacts through the joint stand. stand of the state of Mecklenburg-Vorpommern. Meetings with potential investors had been arranged in advance. In cooperation with three regional representatives from the Economic Development Corporation Vorpommern, the Office of Economic Development in Schwerin, and the Southwest Mecklenburg Business Development Corporation, the location Mecklenburg- Vorpommern was presented, highlighting the numerous opportunities for companies. 55

An Inside Look at Invest in MV

“Our success is measured by the creation of permanent jobs in our state through new, relocating, and expanding companies. We embrace this responsibility with our highly motivated team, which has gained several new young members. Targeted direct outreach to decision-makers, well prepared trade fair visits, and events are the right approach, and we continued to follow this strategy in 2013.“ Waldemar Hoppe, Deputy Managing Director of Invest in MV GmbH 56 57 Business Operations 31,683 Project Requests in Mecklenburg-Vorpommern 73 27,555 TOTAL for all districts Facts and Figures: 63 27,335 Revenue and 2011: 138 2012: 207 2013: 222 49 District of Vorpommern-Rügen 2011: 19 2012: 19 2013: 24 An Inside Look at Invest in MV in Invest Look at Inside An MV in Invest Look at Inside An Hanseatic City of Rostock

Invest in MV – Annual Report 2013 Annual MV – in Invest Expenses 2013 Report 2013 Annual MV – in Invest 2011: 26 2012: 25 2013: 39 District of Vorpommern-Greifswald 2011 2012 2013 2011 2012 2013 2011: 18 2012: 35 2013: 46 District of Rostock REVENUE in Euros Trade Fairs and Events Direct Outreach (Letters/ District of Nordwestmecklenburg 2011: 2 2012: 19 2013: 15 Telephone Calls/E-mails) 2011: 27 2012: 36 2013: 28 Subsidies 1,930,667.21 from the State of Mecklenburg-Vorpommern City of Schwerin (State Capital) 2011: 36 2012: 30 2013: 24 District of Mecklenburgische Seenplatte Federal Subsidies 0 2011: 7 2012: 11 2013: 17 District of Ludwigslust-Parchim ERDF Subsidies 612,600.51 1,065 1,072 96 83 2011: 33 2012: 32 2013: 29 Other Income 219,982.46 970 56 Interest Income 194.16 Jobs Created 2,763,444.34 Invest in MV Shareholders 2011 2012 2013 2011 2012 2013 Contacts at Trade Fairs Leads through Trade Fairs New Businesses and Expansions through New Investment EXPENSES in Euros and Events and Events State of Mecklenburg-Vorpommern Business Development and Technology Transfer Corporation of Business Development and Technology Transfer Corporation Personnel Costs 1,187,480.38 (Ministry of Economics, Construction, and Tourism) Schleswig-Holstein of Schleswig-Holstein Hamburg Business Development Corporation Hamburg Business Development Corporation Material Costs, Taxes, Investment 1,575,963.96 Chamber of Industry and Commerce in Rostock 1,605 Invest in MV GmbH Invest in MV GmbH 319 299 299 85 Chamber of Industry and Commerce in Neubrandenburg 1,327 75 68 71 1,600 1,605 2,763,444.34 Chamber of Industry and Commerce in Schwerin 1,421 1,327 711 44 44 1,080 920 Chamber of Skilled Crafts in East Mecklenburg-Vorpommern 34 35 783 657 719 745 NET INCOME 0,00 28 24 25 590 Chamber of Skilled Crafts in Schwerin 2011 2012 2013 2011 2012 2013 17 18 446 466 11 280 Association of the Company Federations for Mecklenburg-Vorpommern e. V. Projects Permanent Jobs Created by Current as of: 04/16/2014 New Investment 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012

Surveys: Business Development and Technology Transfer Corporation of Schleswig-Holstein, 2012 58 59

Projects Industries Initial Contact Business Location New and Expanding 1 Alte Post Anklam Tourism Investor Initiative Anklam/VG 2 Animationsfabrik Services/Commerce Trade Fair/Event Rostock/HRO An Inside Look at Invest in MV in Invest Look at Inside An MV in Invest Look at Inside An Businesses 2013 3 Anklam Extrakt Food Ministry Anklam/VG Invest in MV – Annual Report 2013 Annual MV – in Invest Report 2013 Annual MV – in Invest 4 Berendsohn Services/Commerce Economic Ambassador Brüsewitz/NWM 5 Maris Food Trade Fair/Event Greifswald/VG 13 6 Center für Reitsport Tourism Investor Initiative Neuhof/NWM 7 CVP Cappelmann (Expansion) Mechanical Engineering Direct Outreach Schwerin/SN 8 Deutsche Ölwerke Lubmin (Expansion) Chemical/Plastics Direct Outreach Lubmin/VG 9 Euroimmun Life Sciences Ministry Dassow/NWM 14 12 10 8 10 GH Zarrentin Reitsport Tourism Investor Initiative Zarrentin/VR 2 11 Gläserne Quarkerei Food Trade Fair/Event Dechow/NWM 18 5 12 IDT Biologika Life Sciences Investor Initiative Greifswald/VG 9 6 16 3 13 Intercus Life Sciences Trade Fair/Event Göhren/VR 20 1 14 Karpack GmbH Logistics Direct Outreach Rostock/HRO 11 19 17 15 M.E.E. GmbH Renewable Energies Investor Initiative Schwerin/SN 4 7 16 Pomerania FineFish Food Trade Fair/Event Loitz/VG 23 15 17 Procap Schwerin Chemical/Plastics Trade Fair/Event Schwerin/SN 21 22 18 Prolupin Food Investor Initiative Grimmen/VR 25 24 19 Registerstanzerei Services/Commerce Trade Fair/Event Schwerin/SN 20 RoNo Mechanical Engineering Network Partner Selmsdorf/NWM 21 Schur Pack Wood and Paper Shareholder Vallun-Gallin/LUP 22 Spraycom Expansion Food Investor Initiative Wittenburg/LUP 23 Sweet Tec 2013 Food Trade Fair/Event Boizenburg/LUP 24 TRZ Beschichtungssysteme Chemical/Plastics Trade Fair/Event Neustadt-Glewe/LUP 25 WSM Walow Mechanical Engineering Investor Initiative Walow/MSE 60 61 Press and Public Relations An Inside Look at Invest in MV in Invest Look at Inside An MV in Invest Look at Inside An

Invest in MV – Annual Report 2013 Annual MV – in Invest Using a Variety of Media Report 2013 Annual MV – in Invest

Press Reports: Keeping Communication Channels Open In 2013, Invest in Mecklenburg-Vorpommern continued to share information on current events and activities through regular press releases. In addition, so-called “Advertorials” were used for presenting certain industries in Mecklenburg-Vorpommern in profession- al journals. For example, an article on the new facilities of the companies biosanica and Prolupin appeared in the publication AMV Report – on the occasion of the Anuga trade fair – in cooperation with the Economic Development Corporation Vorpommern. In 2012, a comprehensive report on Mecklenburg-Vorpommern was published in CH-D Wirtschaft, the magazine of the German-Swiss Chamber of Commerce (AHK Schweiz). This magazine was used as a marketing platform for Mecklenburg-Vorpommern in 2013 as well. In the magazine Ost-West-Contact, articles were published on the healthcare and shipbuilding industries in Mecklenburg-Vorpommern in the context of the ERDF Promotional Movies: Showcasing Industries priority region Baltic. In 2013, promotional movies were made for the manufacturing, food, and life sciences industries. These movies highlight the strengths of each industry and are used for informational, mar- Ads: Targeted Marketing keting, and promotional purposes, e.g. investor outreach. Film The most recent successes of Invest in Mecklenburg-Vorpommern with regard to attracting is an excellent medium for providing a general and entertaining new investment to the region have further strengthened the industrial sector of our state. It is overview of Mecklenburg-Vorpommern as a business location. important that the positive outcomes of this new investment be leveraged in the near future The movies’ protagonists are often better able to present the loca- for communicating the locational advantages of Mecklenburg-Vorpommern to target groups tional advantages than a live speaker giving a presentation. And for all parts of the state. Ads are used for increasing awareness of the business location. moving images add great credibility. Invest in Mecklenburg- In the context of the ERDF project, a series of ads were placed in national and international Vorpommern uses these promotional movies on a daily basis trade journals as part of an intensive advertising campaign. An ad was also placed near an for various purposes. article on Swiss companies in Eastern Germany that appeared in a special edition of the newspaper Schweiz am Sonntag focused on the federal elections in Germany. 63

Outlook 2014

“In 2014, our investor-outreach activities will focus on Italy, Austria, Switzerland, Turkey, the Benelux countries, the Baltic States, and Japan. According to research and trial events, these countries have a particularly large number of companies looking to expand their business overseas. The agency will concentrate primarily on the food, healthcare, environmental technology, mechanical engineering, manufacturing, and plastics industries.“ Waldemar Hoppe, Deputy Managing Director of Invest in MV GmbH 64 65

Outlook 2014 Outlook Intensifying Efforts in Priority 2014 Outlook Malchin. Speeches will also be given by UniCredit, the AHK, and an Italian law firm. Partnering with event organizers is the most prom- Countries: Events 2014 inent Italian bank, UniCredit. The bank is also providing the event

Invest in MV – Annual Report 2013 Annual MV – in Invest venue in the historic Palazzo Magnani. Report 2013 Annual MV – in Invest

Baltic as Priority Region – Direct Outreach to Investors Looking to Benelux – Presenting the Mechanical Engineering and Food Industries The work planned for this priority region will include direct outreach Invest in Mecklenburg-Vorpommern will further intensify its efforts in the coun- activities in the Baltic States. In the context of a business mission to the tries that are prioritized in the context of the ERDF project. In October 2014, an Baltic, representatives from Invest in Mecklenburg-Vorpommern will event with up to 50 participants is being planned in the Netherlands as part of be meeting with interested companies in their respective countries. our focus on Benelux. The aim of the investor conference is to shed light on the Lead-generation activities are to begin in March 2014. mechanical engineering industry in Mecklenburg-Vorpommern and conduct outreach to companies in this area. Lead-generation activities in the Netherlands are also planned. Another investor event with up to 50 participants will take place in Belgium with a focus on the food industry and related sectors, such as packaging, Off to Japan – Funding for Trade Fairs and Events food-processing machine manufacturing, and food logistics. In 2013, Invest in Mecklenburg-Vorpommern was able to secure a Da noi ci sono i federal project focused on Japan. The economic development agency was allocated funding for the year 2014 through the Federal Ministry pesci grossi... of the Interior and the State Ministry of Economics, Construction, and Biotronik Strong Appearance in Italy – Prestigious Event Tourism Mecklenburg-Vorpommern. This project will include visits to In 2014, a large event for investors will take place at Palazzo Magnani in Bologna, six trade fairs and other events in Japan: Smart Community Japan 2014, Weber Italy. The aim of this event is to present the advantages of Mecklenburg-Vorpommern Manufacturing World Japan, International Plastic Fair Tokyo, JIMTOF as a leading growth and technology region for various key industries, such as the 2014, and the 10th GTAI Japan Germany Industry Forum 2014, which food, supplier, and healthcare industries. will take place in both Tokyo and Kyoto. A new employee, Doreen Han- This is an opportunity to contact potential investors and make them aware of the ke, was hired to manage the project “Japan 2014.” The aim is to make investment location Mecklenburg-Vorpommern. Organizers have been able to at- contact with decision-makers in Japan and provide them with infor- tract a number of interesting speakers, such as Prof. Horst Klinkmann, MD, Ph.D., mation on Mecklenburg-Vorpommern as an investment location. In ...gettate le Vostre reti! Dr.h.c.(mult.), President of BioCon Valley, who has an honorary doctorate from the context of the missions to Japan, visits will be made to Japanese invito all‘evento informativo con aperitivo “Fare business nella Regione tedesca Mecklenburg-Vorpommern - sviluppare insieme i mercati“ the University of Bologna, as well as Dieter Gelzer, manager of the Cargill plant in companies. in data 19 marzo 2014 alle ore 15:30 presso Unicredit - palazzo Magnani sito in via Zamboni 20, Bologna

Unione Europea Fondo Europeo di Sviluppo Regionale (FESR) Best of Northern Germany 66 67 Outlook 2014 Outlook 2014 Outlook Highlights

Invest in MV – Annual Report 2013 Annual MV – in Invest High-Profile 2014 Report 2013 Annual MV – in Invest Events Planned for the First Half of 2014 Valley Medical Valley meets BioCon

Company visits in Turkey with Dr. Stefan Rudolph Jan. 20, 2014 BioFach, Nuremberg Feb. 12, 2014 EWEA Barcelona Mar. 10, 2014 JEC Composites Europe, Paris Mar. 11, 2014 Bologna Investor Conference, Food and Life Sciences Mar. 19, 2014 Technotrends Future Field Life Sciences: Medical Valley meets Coffee Mailing (ERDF) – That Certain Something Project “TECHNOTRENDS” (ERDF) – For Research and Development BioCon Valley, Study Tour Rostock, Greifswald, Neubrandenburg Apr. 3, 2014 This project involves targeted outreach to companies from the coffee and cocoa The “Technotrends” project is aimed at contacting research institutes and research-focused industries with the aim of using the “Nestlé effect” and promoting Mecklenburg- companies in other regions and providing them with information about Mecklenburg- Hannover Messe Apr. 7, 2014 Vorpommern as a coffee state. Vorpommern as a location for research and development. Food Industry Day, Ahrenshoop Apr. 23, 2014 In the first phase of this extensive mailing campaign, Invest in Mecklenburg- In the context of a statewide dialog, it was decided that life sciences would be the initial area Meeting of State Development Agencies, Vorpommern will be identifying and contacting companies – e. g. international of focus, with Nuremberg-Erlangen as a priority region. A meeting of experts will take place Rostock/Warnemünde May 8 - 9, 2014 and national coffee or cocoa producers – who could potentially be interested in in Erlangen on February 17, 2014. This event is being organized together with the Nurem- 11th Real Estate Day, Rostock May 21, 2014 expanding or locating in the state. berg and Rostock Chambers of Commerce and Industry and with support from the network Subsequently, specially made and personalized Moleskin notebooks will be sent BioCon Valley. A reciprocal visit will take place on April 3 - 4, 2014, in Rostock, Greifswald, Healthcare Industry Day, Rostock May 21 - 22, 2014 to the companies with a personal letter and a brochure on the business location and Neubrandenburg with the theme “Study Tour.” Invest in MV GmbH Summer Reception, Schwerin May 27, 2014 Mecklenburg-Vorpommern. Follow-up activities are also being planned. Meeting of State Development Agencies Mecklenburg-Vorpommern, Dömitz Jun. 2 - 3, 2014 68

Imprint Publisher: Invest in Mecklenburg-Vorpommern GmbH, Michael Sturm (Managing Director) Photos: p. 4 Ministry of Economics, Construction, and Tourism Mecklenburg-Vorpommern/Alexander Koker; p. 6, 8, 9, 10, 11 Invest in MV/Jens Büttner; p. 9/2 Management Circle; p. 12, 14, 15 Nestlé Deutschland AG; p. 14, 15, 16, 17, 18 Invest in MV; p. 17 PROCAP Schwerin GmbH; p. 19, 20 Werk 3/Andreas Duerst; p. 24, 25 AHK Türkei; p. 25 ODA Magazin excerpt from March 2014 edition/Ministry of Economics, Construction, and Tourism Mecklenburg-Vorpommern; p. 25 (Dr. Stefan Rudolph) Ministry of Economics, Construction, and Tourism; p. 26, 27 German Embassy in Warsaw; p. 27/1 Polish flag (digitalconsumator/shutterstock.com); p. 28 (Detlev Rünger) German Embassy, Vienna/Joerg Carstensen; p.28/1 EWEA/Jason Bickley; p. 29 Invest in

Invest in MV – Annual Report 2013 Annual MV – in Invest MV; p.29/4 EWEA/Michael Buxbaum; p. 30 excerpts from CH-D Wirtschaft and Schweiz am Sonntag; p. 31/1 Matterhorn (Günter Menzl - Fotolia.com); p. 31 (Ralf J. Bopp) AHK Schweiz; p. 32 (Prof. Andrey Zverev) Trade and Economy Bureau of the Russian Federation Embassy; p. 32 Excerpt from OWC magazine September 2013; p. 32, 33 Invest in MV; p. 33/2 Lev Kavelin; p. 34 EWEA/Jason Bickley; p. 36 Image from film JuniMedia GmbH; p. 36/2, 3 EWEA/Erik Luntang; p. 36/5 EWEA/David Plas; p. 37 Invest in MV; p. 38/1 AMV/Robert Wolter; p. 38/2,3 Invest in MV/ Jens Büttner; p. 39/2 Atomium, Brussels (Andrey Yamkovoy/Shutterstock.com); p.39/5 Hofburg Palace in Vienna (Kiev.Victor/shutterstock.com); p. 39/1 EWEA/Michael Buxbaum; p. 42, 44 Invest in MV/Jens Büttner; p. 45 Invest in MV; p. 46 Image from film JuniMedia GmbH; p. 46, 47 Invest in MV Management Circle; p. 48 Invest in MV/Jens Büttner; p. 50, 51 Invest in MV; p. 50/3 Stralsund Town Hall (BildPix.de - Fotolia.com); p.51/1 Rostock Port (Rico K. - Fotolia.com); p. 52/3,5 AMV/Robert Wolter p. 52/1,4 Koelnmesse GmbH/Thomas Klerx; p. 51/2 Koelnmesse GmbH/Dennis Stachel; p. 53 Hanse Aerospace; p. 54 Management Circle; p. 60, 61 Invest in MV images from films/ads; p. 62 lighthouse (RicoK/shutterstock.com); p. 65/1,2 UniCredit Italia; p. 65/3 Invest in MV; p. 65/4 Werk 3; p. 65/2 Japan (PromesaArtStudio/shutterstock.com); p. 65/6 flags of Europe (artjazz/shutterstock.com); p. 65/7 Bologna (Gianluca D.Muscelli/shutterstock. com); p. 65/8 Tokyo (skyearth_shutterstock.com); p. 66 Invest in MV/graphic NWS, Tatjana Müksch; p. 66 coffee cup (stockcreations/shutterstock.com); p. 67 Invest in MV, Nuremberg Chamber of Commerce and Industry Concept and design: fachwerkler – Konzeption und Grafikdesign GbR, www.fachwerkler-grafik.de Map design: fachwerkler – Konzeption und Grafikdesign GbR, www.fachwerkler-grafik.de; Source map: Creative Commons 3.0 Stylistic editing: Stefanie Burr, www.lebendigekommunikation.com Editing: WORLD TEXT Sprachenservice oHG, www.worldtext.de Legally responsible for content: Michael Sturm, Managing Director of Invest in Mecklenburg-Vorpommern GmbH Dr. Stefan Rudolph, Chairman of the Invest in MV Shareholders’ Meeting

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Project terminology: The term contact refers to an initial exploratory talk with an in- A lead goes beyond this initial contact. An initial meeting has al- In the case of a project, a project description, business requirement terested company representative in the context of planning for a ready taken place at a trade fair or event. The potential investor specification, or business plan is submitted by the potential investor. trade-fair visit or event. During the contact phase, the company is is considering Mecklenburg-Vorpommern as a possible business On the basis of these documents, a list of appropriate sites is prepared not expected to make any commitment regarding a possible invest- location. General and/or industry-specific site information has in accordance with the site criteria specified by the company. Site visits ment project in MV. been provided in person or sent to the company following the visit. and meetings are organized individually (site, employment agency, The potential investor still cannot – or prefers not to – describe the ministries, government agencies). Applications for funding through possible investment project in greater detail. the Joint Task “Improvement of Regional Economic Structure” (GRW) are prepared by the potential investor or have already been submitted to the Federal State Institute for Public Funding (LFI). Invest in Mecklenburg-Vorpommern GmbH Schlossgartenallee 15 · 19061 Schwerin · Germany Tel.: +49 (385) 59 2 25 - 0 · Fax: +49 (385) 59 2 25 - 22 E-mail: [email protected] · Website: www.invest-in-mv.de Database of commercial sites: www.investguide-mv.de