ABA form Bierma, Wigger, 103 family, 46, 46 communication, 70–74, 115 Bill, Max, 20, 92 Chimero, Frank, 147 typographic grids, 106–107 Bitstream, 24 Chisel, 32, 32 Academy of Art University, 205 Blackburn, Bruce, 23 Chiu, Chiu-Ping, 213 Accented characters, 35, 35 “Block style,” 18 Chromolithography, 15 Acropolis (Athens, Greece), 3 Bodoni, 34, 76 Chukwu, Chinedue, 221 Adobe, 25 Bodoni, Giambattista, 11, 12, 307 Chwast, Seymour, 22, 23 Adobe Garamond, 26, 35, 35 Bodoni Italic, 46, 46 Cincinnati, University of, 194, 198 Adobe Systems, Inc., 133, 135 Bongartz, Veronica, 156 Clarendon type, 14 Akkurat, 181 Bonnell, Bill, 24 Clarkson, Larry, 211 Aldine Press, 7 Boom, Irma, 27 Coates, Stephen, 122 Alestra, Anthony, 197 Boston University, 190 Cody, Mike, 138 Alphabets. See also Letter Bowl, 32, 33 Colines, Simon de, 9, 252, 253 Bayer’s universal, 19 Boyle, Robert, 50 Colley, David, 74, 110, 110, 118, 120, 200 defined, 31 Bradley, Will, 17 Collins, Gail, 50 legibility, 76, 76 Brainstorming, 220 Color, legibility, 82– 84 Phoenician, 3 Brancusi, Constantin, 19 Column Index Angle, , 46, 46 Brandt, Erik, 216 typographic grid, 100 Anthony, Carol, 115 Brodovitch, Alexey, 20 typographic syntax, 56, 58–60 Page numbers in italic refer Antialiasing, legibility, 82 Brody, Neville, 26 Column interval, grids, 100 to illustrations Apeloig, Philippe, 27 Brueggenjohann, Jean, 61, 202 Communication. See also Typographic Apex, 32, 33 Bruner, Paul, 204 syntax Apple Computer, 135 Brush writing, 3, 32 ABA form, 70–73 Arch of Constantine (Rome), 4 Buenos Aires Underground (Subte) typographic message, 112–124 Arm, 32, 33 176–179 visual hierarchy, 68 Armstrong, Frank, 50, 51, 52, 55, 55, Bukhshaisha, Fatima, 205 Computer. See Technology 58, 69 Burch, Harold, 117 Concurrent grids, 102 Arp, Hans, 51 Burdick, Bruce, 104 Condensed style, 34, 35 Art Deco, 20 Burdick, Susan, 104 Conradi, Jan, 200, 207 Art Nouveau style, 17 Burton, Christine, 211 Constantine (emperor of Rome), 4 Ascenders, 32, 33, 41, 41 Bzdok, Shane, 147 Constructivism, 19, 93, 112 Avant Garde Demi, 173 Contrast, legibility, 82 Avant Garde family, 45, 45 Capitalis monumentalis, 4 Cook and Shanosky, 23 Capitalis rustica, 3 Cottrell, Thomas, 11 Background, legibility, 82 Capitals, 32, 32, 35, 35 Counter, 32, 33 Baker, Jan, 204 legibility, 78, 79 Counterpoint relationships, 66 Baldwin, Polly, 108 Capline, 32, 33 Cox, Steve, 203 Ballmer, Walter, 53, 119 Carlu, Jean, 20 Coyle, Ian, 147 Ball State University, 200, 207 Caroline minuscules, 4, 5, 7, 38, 253 Cranbrook Academy of Art, 195 Barker, Tim, 190 Carrier, Michelle, 198 Crosby, Bart, 56, 56, 57 Barnbrook, Jonathan, 25 Carson, David, 25 Crossbar, 32, 33 Barnes, Jeff, 59, 119 Carter, Matthew, 26, 30, 133, 133, 141, Culpepper, William, 204 Baseline, 32, 33 298 Cuneiform, 2 Baseline grid, 100 Carter, Rob, 87, 99, 124, 189, 204, 211, Cutsforth, Cece, 194 Baskerville, 45, 45, 76, 80 212, 218 Baskerville, John, 11, 36, 36, 290, 291 Cartesian coordinate system, 100 Dadaism, 18, 93, 112 Baskerville Italic, 46, 46 Cascading Style Sheets (CSS), 149 Daigle, Keith, 26 Bass, Jason,COPYRIGHTED 204 Case studies, MATERIAL 161–186 Dallendörfer, Claudia, 205 Bass, Saul, 21 book design, 169–172 Dancer analogy, legibility, 78 Bauhaus, 92 environmental design, 176–179 Dane and Blackburn, 69 Bauhaus-Archive / Museum of Design film titles, 173–175 D’Astolfo, Frank, 196 Berlin, 156 information design, 180–183 Davidson, Nicholas, 157 Bayer, Herbert, 19 poster design, 162–165 Day, Ben, 58, 58, 190 Bayot, Alan, 214, 220 typographic program, 184–186 Dean, Paul, 190 Beard line, 32, 33 Unigrid System, 166–168 De Bretteville, Sheila, 119 Beckwith, Christian, 103 Caslon, William, 10 De Bry, Johann Theodor, 9 Behrens, Peter, 18 Caslon, William IV, 12, 39, 39 De Bruce, Kerry 215 Belser, Berkey, 122 Caslon type, 10, 11 Deck, Barry, 25 Bembo, Pietro, 7 Caxton, William, 7 Dee, Meaghan, 250, 250 Benton, Morris F., 46 Chai, Yoon-Young, 219 de Jesus, Sergio, 52, 62 Benedit, Juan, 108 Chang, Amos, 51, 61 de Kooning, Willem, 21 Bermejo, Joanne, 205 “Chap Book” style, 17 Deman, Edmond, 17 Bernhardi, Ernest, 230–235, 230–237 Character width, legibility, 81 Denison, Trina, 207 Besley, Robert, 14 Chase, 126 Descenders, 33, 33, 41, 41 Bil’ak, Peter, 222 Chaucer type, 16 Design education, 187–214

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008_9780470648216-bindex.indd8_9780470648216-bindex.indd 352352 99/1/11/1/11 111:291:29 AMAM De Stijl, 93, 96, 112, 114, 121 character types, 35, 35 Hammett, Levi, 199, 205 Keplesky, Bryan, 210 Detrie, Thomas, 189, 225, 225–228 defined, 35 Hand composition, 126 –127 Kerver, Jacque, 9 Dewey, Susan, 203 optical relationships, 36, 36 Hansen, Bret, 238–240, 242–243, Kessels, Sander, 222 Didot, François Ambroise, 11, 307 unity within, 36, 37 238–243 Keyboard , 131 Dieso, Rob, 215 Form/counterform relationship, Hausmann, Raoul, 18 Kimball, Ingalls, 46 Digital typography, 24, 25, 26, 251 legibility, 78 Hawn, C.J., 211 King, Duane, 147 development of, 132–133 Fournier le Jeune, Pierre Simon, 11, 42 He, Jianping, 28 Kirwin, Colene, 189 Digman, Nancy, 210 Fractions, 35, 35 Heartfield, John, 18 Kisman, Max, 28, 212, 222, 206 Digraphs, 35, 35 Fractur type, 98 Helvetica, 46, 47, 167, 168 Klimas, Matt, 220 Dingbats, 35, 35 Franco, Matthew, 195 Hesign Design Team, 147, 158, 159 Klinkon, Heinz, 197 Diseño Shakespear, 176–179 Frank, Otto, 98 Hesign International, 158 Knobler, Nathan, 62 Display phototypesetting, 130 Franklin, Benjamin, 11 Hieroglyphic writing, 2 – 3, 93 Knudsen, Penny, 189 Divendal, Leo, 98 Friedl, Jasmine, 193 Higgins, Douglas, 198 Koenig, Friedrich, 12 Doczi, Gyorgy, 68 Frutiger, 179 Hill, Leland, 205 Kohli, Andreas, 152 Domingo, Romelle, 211 Frutiger, Adrian, 47, 53 Hinting Kok, Anthony, 114 Dorfsman, Lou, 116 Fuller, R. Buckminster, 23 digital typesetting, 132 Kootstra, Assi, 222 Drew, Ned, 214 Function, expression and, typographic Hoefler, Jonathan, 25 Kringen, Maureen, 146 Dronenburg, Linda, 115 message, 121–124 Hoffman, Josef, 17 Kunz, Willi, 24, 51 Duchynski, Todd, 208 Funk, Donna, 116 Hofmann, Armin, 162 Kuyper, Jerry L., 119 Dürer, Albrecht, 8 Furniture, 126 Holing, Allison, 206 Kuznetsov, Georgiy, 143 Dutch Old Style type, 10 Futura Italic, 46, 46 Holt, John, 11 Kwon, Jung, 211 Futura Light, 116, 116 Holton, Gerald, 22 Eames, Charles, 206 Futurism, 18, 93, 112 Holtzman, Kara, 207 Landor Associates, 26 Eames, Ray, 206 Hurwitz, Holly, 204 Lanston, Tolbert, 16, 128 Ear, 33, 33 Garamond, 76 Huszar, Vilmos, 18 Lantz, Rebecca, 68 Easter, Joe, 190 Garamond, Claude, 8, 253 Hyper Text Markup Language (HTML), Laser printer, 24, 135 Education, 187–214 Garamond Old Style, 34 legibility, 102 Laser systems, digital typesetting, Egypt (ancient), 2 Gehry, Frank, 26 132–133 Egyptian (slab-) , 12, 14 Geissbuhler, Steff, 117, 120 Ichiyama, Dennis Y., 191 Lausen, Marcia, 201, 206 Egyptian type, 39, 39 Genoud, Alexandre, 164 Ilic’ Mirko, 30, 124 Laverty, Austin, 142 Elaboration, typefaces, 46, 47 Gerstner, Karl, 22, 61, 208 Illinois, University of Leard, Teresa, 198 Electronic page design Gill Sans Bold, 98 at Champaign-Urbana, 200 Le Bailly, Jacques, 222 development of, 134 –138 Glaser, Milton, 22, 23 at Chicago, 201, 206 Le Corbusier, 21 legibility, 87 Gleason, Victor, 167 Ilog, Roland, 221 Leg, 31, 31 software programs, 136, 137 Godlewski, Josef, 202 Imagesetters, 135 –136 Legibility, 75–90 Em, 43 – 44 Golden section, 94 Imsand, Jean-Pascal, 163, 164 capital and lowercase Emperor typeface, 24 Golden type, 16 Indentation, legibility, 83 letters, 78, 79 En, 43– 44 Goldsmith, Holly, 26 Indiana University, 202 character width, 81 Engraving, 14, 15 Gomringer, Eugen, 112 Industrial Revolution, 12–17 color, 82– 84 Eto, Miki, 211 Good, Dennis, 200 Inferior figures, 33, 33 digital typesetting, 132 Evans, Linda, 189 Goodhue, Bertram, 46 Interaction matrix structures, 220, 220 importance of, 75 Evans, Walker, 20 Goodman, Luci, 204 Insel-Verlag, 98 interletter and interword Exocet Heavy (Emigre), 25 Gorman, Pat, 24 Insular majuscules, 4 spacing, 79– 80 Expanded style, 34, 35 Gothic lettering, 5 – 6 Interline spacing, legibility, 80– 81, 84 italics, 81 Experimental Jetset, 29 Gothic Textura Quadrata, 5 Iowa State University, 193 justified and unjustified Expression, function, and typographic Goudy, Frederick, 17, 78 Ireland, 4 – 5 typography, 85, 86 message, 121–124 Goudy Handtooled, 46, 46 Italic type, 8, 38, 38 letter, 76–78 Expressionism, 122 Grandjean, Philippe, 10 legibility, 81 paragraphs and indentation, 85 Eye, 33, 33 Graphic Thought Facility, 108 ITC Bodoni, 26 type size, line length, and interline Graves, Michael, 24 Ito, Shinsuke, 211 spacing, 80– 81 Farrell, Stephen, 169, 169 –172 Greece (ancient), 3, 4, 32 typographic details, 88, 90 Fat Face type, 12, 13, 14 Greenberg, Richard, 24, 174, 174, Jacobs, Kyra, 206 weight, 81 Fella, Ed, 29 175, 175 Janiszewski, Jerzy, 114 words, 78–79 Fetish No. 338, 25 Grids. See Typographic grids Jankowski, John, 204 Lehrer, Warren, 24, 55, 55, 215 Fibonacci sequence, 94 Grid ratios, 94 Jenson, Nicholas, 7 Leister, Bryan, 68 Figgins, Vincent, 12, 13, 39, 39 Griffo, Francesco, 7, 8, 38, 38 Jolley, Bill, 197 Lemming, Pam, 200 Figurative typography, 22 Groenendijk, Henk, 211, 211–212 Jones, Keith, 107 Letter. See also Alphabets Fillet, 33, 33 Grootens, Joost, 29, 180, 180, 181, 182, Jones, Paris, 196 legibility, 76–78 Film titles, case study, 174 –175 182, 183 Jordan, Anne, 245–250, 245–250 typographic syntax, 51–52 Fine, Oronce, 252, 253 Guimard, Hector, 17 Justified typography, legibility, 85, 85 Letterforms, 32–34 Fishman, Janice, 26 Gutenberg, Johann, 1, 6, 42, 93, 126 evolution of, 32 Flow line, grids, 100 Kam, Chul, 206 parts of, 32–33 Folders, case study, 164 –168 Hairline, 33, 33 Kandinsky, Wassily, 18 proportions of, 34 Fontaine, Lisa, 193 Hall, Erin, 212 Kang, Gina, 146 Levie, Victor, 99 Fontographer software, 24 Hall, Matthew Corey, 204–204 Kellum, Ron, 25 Fonts, 35– 37 Hamilton, Clarissa, 216 Kelmscott Press, 16, 17 353

008_9780470648216-bindex.indd8_9780470648216-bindex.indd 353353 99/1/11/1/11 111:291:29 AMAM Lévy, Jean-Benoît, 28, 122, 162, 162, Milo, Christopher, 98 130 –131 132–133 163, 163, 165, 165, 205, 223 Mindmapping, 220, 220 Pica, typographic measurement, 42– 43 Scher, Paula, 26 Li, Ivy, 66, 68 Modern Style type, 10, 11, 39, 39, 307. “ping pong” (poem), 112, 112 Schmid, Helmut, 29, 154, 154, 155 Licko, Zuzana, 24, 26, 142 Mondrian, Piet, 19, 96, 114 Pixels, legibility, 140 –141 Schoenberg, Arnold, 70 Liemburg, Harmen, 30, 222 Monetary symbols, 35, 35 Point, typographic measure- Schrenk, Nick, 69 Ligatures, 35, 35 Monk, Matt, 192 ment, 42– 43 Schudel, Benjamin, 152 Lin, Hung Che, 205 Monotype, development of, 128 Portland Community College, 194 Senefelder, Aloys, 11 Line, typographic syntax, 54, 55 Morgan, Bruce, 202 Poster design, case study, 162–165 Serebin, Sam, 103 Line length, legibility, 80– 81 Morphology, 224, 224 Posture, typefaces, 40, 40 Serifs, 33, 33, 40, 40 Lining figures, 35, 35 Morris, William, 16 Printing press, steam-powered, 12 legibility, 78 Link, 33, 33 Motion pictures, 17 Process books, 219, 219 Shaded type, 12 Linotype, 15 Moveable type, 1, 5, 6 Proportion Shahn, Ben, 53 development of, 127–128 Mrs. Eaves Roman, 26 typefaces, 45 Sherraden, Jim, 27 Lissitzky, El, 19, 112 Mueller, Brian, 216 single column grids 97–98 Sholes, Christopher, 15 Lithography, 11 Mugford, Jennifer, 62 Prygrocki, Greg, 190, 192 Shoulder, 33, 33 Li Zhang, 191 Müller-Brockmann, Josef, 21, 105, 105 Psalterium, 12th century, 94 Signs, typographic message, 115 –120 Locke, Alexandre, 188 Multi-level information, 100 Punctuation, 35, 35 Sketchbooks, 219, 219 Lois, George, 22 Multiple Master typeface, 25 visual, 68 Skolos and Wedell, 30 Loop. See Bowl Museum of Design Zurich, 152 Purdue University, 191 Site folders, case study, 167–168 Lowercase, 32, 32, 35, 35, 77 Musick, Autumn, 200 Pyramids at Giza, 2 Slimbach, Robert, 25, 26 Legibility, 78, 79 Music structure analogy, 70–73 Slugs, 127 Lubalin, Herb, 22, 23, 117 Musselwhite, Phillip, 146 Quads, 43 Small caps, 35, 35 Lubbers, Marc, 222 Myriad, 25 Quoins, 126 Smolev, Beth April, 202 Ludlow machine, development of, 129 “Snap-on” serifs, 26 Luhring, Brandon, 207 Netscape, 25 Rand, Paul, 20, 51, 67, 95 Sommese, Lanny, 29 Lukasik, Kara, 204 Nemeth, Titus, 199 Raster image processor (RIP), 135 Spacing Lumière brothers, 17 Niepce, Joseph, 13 Ratdolt, Erhard, 7 hand composition, 126 Niessen, Richard, 222 Reed pen, 32, 32 interletter and interword, legibility, MacKay-Lyons, Brian, 28 Nini, Paul, 209 Remington, R. Roger, 197, 202 79– 80 Mader, Ted, 25 North Carolina State University, Renaissance, 7–11, 253 Spatial typographic measurement, Maiorana, Monique, 208 188, 190, 192 Renner, Paul, 20 43– 44 Majoor, Martin, 222 Notre Dame Cathedral (Paris), 5 Rhode Island School Spiekermann, Erik, 25 Malevich, Kasimir, 18 of Design, 189, 204 Spine, 33, 33 Malinoski, John, 56, 184, 184, 185, 185, Ohashi, Ryoji, 195 Rietveld, Gerrit, 19, 121, 121 Sponga, Rebecca, 115 186 Ohio State University, 209 Ringling School of Art and Design, 198 Spur, 33, 33 Manutius, Aldus, 7, 38, 38 Old Style figures, 35, 35 Roach, Erin, 208 Starns, Doug and Mike, 30 Marconi, Jason, 215 Old Style type, 10, 38, 38, 253 Robels, Elisa, 196 Stay, Matthew, 219 Margins Olinsky, Frank, 24 Robert, Nicolas-Louis, 11 Steam-powered printing press, 12 typographic grid, 97, 100 Olsen, Cheri, 196 Rochester Institute of Technology, Steineck, Peter, 216 typographic syntax, 56, 57– 60 Olsen, Kelly, 196 197, 202 Steingruber, Johann David, 11 Marinetti, Filippo, 18, 112, 112 Olson, Lisa, 211 Rococo Style, 10 Stem, 33, 33 Mathematical signs, 35, 35 Ornamented type, 11, 14, 122 Rodchenko, Alexander, 19 Sterling, Jennifer, 27 Matisse, Henri, 21 Ouchi, Akira, 191 Rodgers, John, 53 Stewart, Angela, 188 Maxa, Sandie, 213 Outline type, 13, 14 Rogers, Bruce, 17 Stewart, Anne, 58, 60 McCormick, Brent, 219 Ozubko, Christopher, 203 Romain du Roi type, 10 Stolk, Swip, 222 McCoy, Katherine, 195 Roman type, 7 Stone, Sumner, 26 McKee, Stuart, 104 Page-design programs, 136, 137. Rome (ancient), 3– 4, 32 Stone chisel, 32, 32 McLaughlin, Dennis, 167 See also Electronic page design Roth, Eric, 201 Stonehenge (England), 2 McLawhorn, Craig, 192 PageMaker, 24 Ruder, Emil, 27, 154 Storch, Otto, 22 Meanline, 32, 33 Paper, invention of, 3 Rumble, Richard, 119 Stratiou, John, 122 Mechanical router, 13 Papermaking machine, 11 Russow, Tim, 201 Stress, 34, 41, 41 Mercadante, Michael, 108 Papyrus, 2 Rutgers University, 196, 204, 219 Stroke, 33, 33 Mergenthaler, Ottmar, 15, 127 Paragraph breaks, columns, 60 RyderTypes, 24 legibility, 81 Meta (FontShop), 25, 145 Paragraphs, legibility, 85 Stroke-to-height ratio, 34 Metal typographic measurement, Parchment, 3 Saarinen, Eero, 22 Stroke weight, 34 42– 43 Parkinson, Jim, 26 Safri, Khadija, 205 Sullivan, Hana, 211 Metaphorical thinking, 222, 222 Parthenon (Athens, Greece), 3 Sagmeister, Stefan, 26 Sung, Nakyoung, 215 Metropolitan World Atlas, 180–183 Parthenon (Rome), 4 St. James, Katherine, 202 SUNY Purchase, 215 Mevis & Van Deursen, 28, 109 Pearson, Christian, 214 Salas, Jessica, 220 Superior figures, 35, 35 Meyer, April, 210 Perspective type, 13 Salchow, Gordon, 194 Suprematism, 18 Middendorp, Rutger, 222 Pfleegor, Lark, 66, 67 Sandberg, Willem, 21 Surrealism, 19 Michelson, Malka E., 208 Philadelphia University, 208 Sanders, Mark, 213 Sutnar, Ladislav, 21, 122 Middleton, P. Lyn, 188 Phoenician alphabet, 3 Sans Serif type, 12, 18, 39, 39 Suwanphanich, Oak, 137 Miller, J. Abbott, 123 Photographic printing plate, 13 legibility, 78 Sweynheym and Pannartz type, 7 Mills, Maxine, 188 Phototypesetting, development of, Scanning systems, digital typesetting,

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008_9780470648216-bindex.indd8_9780470648216-bindex.indd 354354 99/1/11/1/11 111:291:29 AMAM Tail, 33, 33 Typographic message, 111–124 Vitruvius, 94 Tatami mat, 95, 95 defined, 111 Vivarelli, Carlo, 21 Technology, 125 –138 function and expression, 121–124 digital typesetting, 132–133 multidimensional language, Wagner, Otto, 112 electronic page design, 134 –138 112 –114 Warde, Beatrice, 173 hand composition, 126–127 verbal/visual equations, 115–120 Washington, University of, linotype, 127–128 Typographic processes and the at Seattle, 203 Ludlow machine, 129 computer, 223, 223 Weber State University, 211 monotype, 128 Typographic program, case study, Wedell, Tom, 160 phototypesetting, 130–131 184 –186 Weidner, Uli, 109 Teletypesetter, 128 Typographic space, 61– 63 Weight Template Gothic (Emigre), 25 Typographic syntax. See also legibility, 81 Terminal, 33, 33 Communication typefaces, 40, 40, 45, 45 Text columns, 100 column and margin, 56, Weingart, Wolfgang, 23, 27, 54, 54, Thick/thin contrast, typefaces, 41, 41 57–60 63, 67 Thomas, Bert, 18 defined, 49, 50 Weller, Don, 119 Thompson, Debra, 94 grids, 91–110 Wells, Darius, 13 Thoreau, Henry David, 75 letter, 51– 52 Werner, Franz, 162 Thorne, Robert, 12 line, 54, 55 Wheeler, Sandra, 204, 210 Times Roman Bold, 35, 36 typographic message, Whitemeyer, David, 108 Timney, Todd, 124, 222 111–124 White type, 13 Ting, Chih Fan, 205 typographic space, 61– 63 Wiener, Lawrence, 28 Tomasula, Steve, 169 visual hierarchy, 64– 69 Wiley, Kyle, 203 Tory, Geoffroy, 8 word, 53 Williams, J. P., 203 Transitional type, 38, 38, 291 Typographic technology. Winston, Ginny, 212 Troy type, 16 See Technology Wolf, Henry, 22 Tschichold, Jan, 19, 54, 60, 93, 93 Typography Woodblock initial, 8 Tuscan style, 12 anatomy of, 31– 48 Woodblock printing, 6 Twombley, Carol, 25 evolution of, 1– 28, 125 Woodcut border, 9 Type case, 128 Typography, Interiority, and Other Wood type, 13 Type-ø-tones, 95, 95 Serious Matters, 104 Wohlt, Carl, 56, 56, 57 Typefaces Woolman, Matt, 140, 141 families of, 45– 47 Ulsh, Susan, 208 Word historical classification of, 38 –39 Unigrid System, case study, 166–168 legibility, 78–79 legibility, 76 U.S. National Park Service Unigrid typographic syntax, 53 modern classification of, 40– 41 System, case study, 166–168 Word lists, 220 Typesetting systems, 44 Unit system, 44 Word-processing programs, 136 Type size, legibility, 80– 81 Univers 57, 80 Wright, Frank Lloyd, 21 Typewriter, 15 Universal alphabet, 19 Writing, invention of, 1, 2–3 Typographic design. See also Univers family, 34, 47, 47, 48 Case studies Unjustified typography, legibility, Xerox, 26 case studies in, 161–186 85, 86 X-height, 32, 33, 34, 41, 41, 47, 81 education in, 187–214 Typographic design process Van Arnam, Cheryl, 54, 54 Zahedi, Sara, 216 Exploring typographic Van de Velde, Henri, 17 Zhang, Li, 191 permutations, 225–228 Van Doesburg, Theo, 112, 114 Zwart, Piet, 19 Processing typographic form and Van Dyck, Christoffel, 10 ideas, 219–224 Van Susteren, Arjen, 180 Traditional model, 218 –219 Van Wageningen, Mark, 222 Typographic font. See Fonts Vatican Press, 9 Typographic grids, 91–110 Vendrolini, Philippe, 160 background, 93 Venezky, Martin, 29, 160, 160 defined, 91 Verbal/visual equations, typographic improvizational structures, 110 message, 115–120 modular grids, 105 Victore, James, 25 multi-column grids, 100 Vignelli, Massimo, 167, 168, 177 proportion, 94 Villar, Guilherme, 223, 223 single column grids, 97 Virgil, 290, 291 structure and space 92 Virginia Commonwealth University, the square, 95 Richmond, Virgina, 189, 191, 210, Typographic measurement, 42– 44 211, 212 metal, 42– 43 Doha, Qatar, 199, 199 spatial, 42– 43 Visual hierarchy, 64– 69 Visual punctuation, 68 Visual notations, 220, 220 Vitiello, Stephen, 30 355

008_9780470648216-bindex.indd8_9780470648216-bindex.indd 355355 99/1/11/1/11 111:291:29 AMAM Printing: R.R. Donnelley and Sons, Roanoke, Virginia

Binding: R.R. Donnelley and Sons, Roanoke, Virginia

Cover printing: R.R. Donnelley and Sons, Roanoke, Virginia

Typography: 9/11 Univers 55 text with 7/11 Univers 55 captions and 9/11 Univers 75 headings

Design: First edition: Rob Carter, Stephen Chovanec, Ben Day, and Philip Meggs; Second edition: Rob Carter and Philip Meggs; Third edition: Rob Carter, Philip Meggs, and Sandra Wheeler; Fourth edition: Rob Carter and Sandra Wheeler; Fifth edition: Rob Carter and Sandra Wheeler

Web site design: Andrew Ilnicki

Design Assistance: First edition: Tina Brubaker Chovanec, Justin Deister, John Demao, Akira Ouchi, Tim Priddy, Anne Riker, Joel Sadagursky, and Jennifer Mugford Weiland; Second edition: Linda Johnson, Jeff Price, and Brenda Zaczek

Photography and First and second edition: George Nan; Third digital imaging: edition: Rob Carter, Philip Meggs, George Nan, North Market Street Graphics, and Sandra Wheeler; Fourth edition: Rob Carter and Sandra Wheeler; Fifth edition: Rob Carter and Sandra Wheeler

The authors wish to thank the following people for their contributions to the fifth edition of this book. At John Wiley & Sons, Senior Editor Margaret Cummins, Production Director Diana Cisek, Senior Production Editor David Sassian, and Manufacturing Manager Tom Hyland guided this book through the editorial and production phases. Libby Phillips Meggs contributed ongoing consultation and advice. R. Roger Remington generously shared information about contributing designers. Brandi Price provided administrative support. Andrew Ilnicki designed the ancillary Web site and lent a critical eye to Chapter Eight content. At Virginia Commonwealth University, John DeMao offered support and encouragement. The authors extend special thanks to the many contributors of this volume for sharing their significant typographic work.

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