ITC Tactile ITC

SPOTTING ITC TACTILE SPOTTING ITC CHELTENHAM

• Bracketed left serifs; large slab • Open bowl on g right serifs g A G • Apex of A extends to the left n m s • Large slab on bottom of s; • Spur on G not on top • Open bowl on italic e, p and k • Descending serif on base of 2 e p k t • Flat top of t • Open bowl on P 2 P f • Italic f drops below baseline ETYMOLOGY Cheltenham Oldstyle by Bertram Goodhue ETYMOLOGY Released by in 1902 Joe Stitzlein Additional weights by Released by ITC in 2002 ITC Cheltenham by Tony Stan in 1975

FAMILY FAMILY Three weights with corresponding italics, small caps and old Four roman and condensed weights with corresponding style figures. italics for each.

FONT FACTS FONT FACTS

A blend of subtle typographic paradoxes: capitals that have The original Cheltenham suffered from a diminutive x-height. traditional epigraphic proportions combined with a lower- In the mid-1970s ITC commissioned Tony Stan to revitalize the case that has a uniform optical width, light weights that are septuagenarian design and correct a few of its shortcomings. stately and elegant while bold designs that are almost jolly. This The first thing Stan did was enlarge Cheltenham’s x-height. even combines two distinctively different serif designs. Counters were drawn more open and the lowercase propor- tions were adjusted in keeping with the caps.

PRINTING TIP: These cards are designed to be printable on Avery 4" x 6" Laser Postcards #5389. To ensure proper reproduction, make sure your Adobe Acrobat preferences are not set to shrink, enlarge or scale. ITC Cheltenham™ ITC Tactile™

Silence is Happiness golden when is good you can’t health think of a and a bad good answer. memory.

Muhammad Ali Ingrid Bergman (1942 – ) (1915– ) US boxer Swedish actress

PRINTING TIP: These cards are designed to be printable on Avery 4” x 6” Laser Postcards #5389. To ensure proper reproduction, make sure your Adobe Acrobat preferences are not set to shrink, enlarge or scale.