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CTCC-Oriented, Has Been Acknowledged with Tennis and Golf As the Most Prevalent Sports in China

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CTCC-Oriented, Has Been Acknowledged with Tennis and Golf As the Most Prevalent Sports in China 1 2 3 4 1 China Motorsports Flagship China Motorsports Flagship 1.1 Brand concept The more national, the more Sustainable technology development worldwide • China’s top one motorsports brand China Touring • Sustainable technology development Car Championship • Sustainable vitality Sustainable vitality Sport charm • Sport charm 4 China Touring Car Championship China Motorsports Flagship 1.2 The More national, The More International worldwide • Motorsports, CTCC-oriented, has been acknowledged with tennis and golf as the most prevalent sports in China • CTCC’s footprint which has accumulated around 50,000 kilometers has spread into East China, South China, South-West China and South-East China 5 China Touring Car Championship China Motorsports Flagship 1.3 Sustainable Technology development • Dominating in China, aspire to experiment with leading-edge technology • Leading in China, aspire to adopt the international latest regulation 6 China Touring Car Championship China Motorsports Flagship 1.4 Sustainable vitality • Associate with Shanghai International Automobile City to host EVC Challenge • Spread the theme of environment-friendly through CTCC Concentration on young generation • CTCC always concentrates on Chinese young talents development • In 2012, CTCC associated with China Karting Championship, and established the second tier car manufacturer team in CKC 7 China Touring Car Championship China Motorsports Flagship 1.5 Sport charm • In 2011, WTCC launched the first time cooperation with CTCC, and staged together in Shanghai Tianma Circuit • In 2012, WTCC and CTCC were hosted in Shanghai International Circuit. 8 China Touring Car Championship China Motorsports Flagship 1.6 Since 2004 The first round of CCC changed China Circuit the name to Champion was CTCC hosted in SIC Yokohama became CTCC manufacturer CTCC official tyre committee supplier established 9 China Touring Car Championship China Motorsports Flagship Turbo Charge CCTV-IMG and LSS Han Han, WTCC ad CTCC Group has been achieved strategic driving 1.6T were hosted introduced into cooperation on POLO, won the together in STC CTCC CTCC champion on 6th November Ferrari Challenge Sinopecs Kumho became the Asia Pacifica, Audi Lubricants official tyre supplier of R8 LMS, etc. has Company CTCC from 2013 to become CTCC became the 2015 seasons support races title sponsor of CTCC 10 China Touring Car Championship China Motorsports Flagship 1.7 2013 Calendar • 40 thrilling races in the whole year The most significant circuit event in China 11 China Touring Car Championship China Motorsports Flagship 1.8 2013 CTCC Groups • Super Production Group: Comply with international regulations, and cars equipped with 1.6T or 2.0L natural aspirated engine are eligible for the race • Changan Ford Team, SVW 333 Team, DF Yueda Kia Team, DF Honda Team, G-Racing Team, ASR DA-Marco Team 12 China Touring Car Championship China Motorsports Flagship • China Production Group: Cars possessing 1.6L engine are eligible for the race. The mission for this group is to establish a car entertainment platform, approach to our lives, cultivate motorsports atmosphere and grow with fans. • Beijing Hyundai Team, Haima Family Team, GAC Toyota Yaris Team, Saida RST Team, Star road Team 13 China Touring Car Championship China Motorsports Flagship 1.9 Manufacturers champions Years China production group Super production group 2004 SL air-condition Qushi Weihao Racing Team 778 Racing Team 2005 Beijing Haijia -Ruisi Team Jiya Team 2006 Dongfeng Nissan Qida Team 778 Racing Team 2007 SVW 333 Racing Team Changan Ford Racing Team 2008 Dongfeng Nissan Jiya Team Hankook Tire Lufang Team 2009 DF Yueda Kia 778 Racing Team Changan Ford Racing Team 2010 Beiing Hyundai Racing Team Changan Ford Racing Team 2011 Haima Racing Team Changan Ford Racing Team 、SVW 333 Racing Team 2012 Haima Racing Team Changan Ford Racing Team 14 China Touring Car Championship China Motorsports Flagship 1.10 Driver champions 15 China Touring Car Championship China Motorsports Flagship 1.11 CTCC Car Manufacturers 16 China Touring Car Championship China Motorsports Flagship 1.12 Car Manufacturers Result 17 China Touring Car Championship China Motorsports Flagship 18 China Touring Car Championship China Motorsports Flagship 19 China Touring Car Championship China Motorsports Flagship 1.13 Honor Hall of Sponsors 20 China Touring Car Championship China Motorsports Flagship Lubricants Official Official Official 21 China Touring Car Championship China Motorsports Flagship Title sponsor Sinopec-The Great Wall Lubricants Official supply partner: Official energy drink: Red Bull Official tire supplier: Kumho tires Official Hotel & Caterer supplier: Starwood Official communications supplier: China Telecom Official ECU supplier: MagnetiMarelli Official electric vehicle partner: Shanghai International Automobile City Official Media partner Official Television partner: CCTV-5 Official strategic Website partner: Tencent.com Official strategic micro blog partner: Tencent weibo Official Social Network Site partner:Renren Official Online Video partner: Youku.com The national print media partner: see CTCC’s official website event report. 22 China Touring Car Championship China Motorsports Flagship 1.14 Manufacturers • Manufacturers resort CTCC stage to target new customers and award high-loyalty customers 23 China Touring Car Championship China Motorsports Flagship 1.15 Support Races • Resort CTCC national race stage, share the social influence generated by CTCC, the biggest domestic motorsports event 24 China Touring Car Championship China Motorsports Flagship • Audi R8 LMS Cup , Lamborghini Gallardo SuperTrofeo , Porsche Carrera Cup Asia, Maserati Trofeo MC2012 ,Scirocco R- CUP ,POLO CUP , Formula Pilota China Series… • CTCC’s support races cover all racing car categories. 25 China Touring Car Championship 2Major Socialized Stage Major Socialized Stage 2.1 1.4 Billion People’s Motorsports Significant Economic Effects created by CTCC Over Ten Million Chinese Spectators Powerful Media Publicity 27 China Touring Car Championship Major Socialized Stage 2.2 2010 – 2012 Participants Growth Rate Spectators VIPs Staff 28 China Touring Car Championship Major Socialized Stage 2.3 Market Value 29 China Touring Car Championship Major Socialized Stage 2.4 TV Broadcasting mins yearly TV broadcasting mins yearly TV broadcasting Launch annual mins delayed broadcasting per round Build associations mins delayed broadcasting per round strategic cooperation with the most with the biggest prevalent TV satellite national TV station - mins TV program per week mins TV program per week stations CCTV Average audience rate Average audience rate TV watchers TV watchers 30 China Touring Car Championship Major Socialized Stage 2.5 Print-Media Publicity • Selected automobile, fashion, and public domestic print-media, and carry out annual cooperation Domestic media, local • Compatibility with local print-media publicity media, and media • Explore report space for media from lower-tier cities from lower-tier cities • High-quality and multi-angled race reports 31 China Touring Car Championship Major Socialized Stage 2.6 Internet Automobile sites Portal Website • Whole-day webcasting：Renren, Tencent, and Youku • Renren, Tecent ,Sina and CTCC App release CTCC news at the same time • Micro-Twitter updates race news during the event • Associate with Portal websites and Automobile sites online media cooperation Release race news real-timely local forum webcasting site mins Total time of webcast units Click rate of webcast online video website 32 China Touring Car Championship 3Powerful Publicity Stage Powerful Publicity Stage 3.1 Established Marketing Platform • CTCC is established on Car Manufacturers and Public Companies’ Participation • Form positive motorsports economic cycle through event participation, on-site activities, on-site watch, VIPs meeting, Media Publicity and interaction with consumers 34 China Touring Car Championship Powerful Publicity Stage 3.2 Marketing Stage • CTCC provides multi-way of participations to partners including brand promotion, customers experience service and major activities. • Meanwhile, Partners’ brand images will be extended to every corner of the world through motorsports 35 China Touring Car Championship Powerful Publicity Stage 3.3 Manufacturers’ PR activity • Create the brand image through implanting the concept of brand to spectators by means of cars parade in the opening ceremony, paddock activities, large-scale advertising, and exhibition area. 36 China Touring Car Championship Powerful Publicity Stage 3.4 Experience Motorsport Culture • Guide partners to visit the circuit and watch the race • Invite customers to experience unique speed and passion from motorsports • Encourage customers to accept the sporty association created by brands’ participation in motorsports 37 China Touring Car Championship Powerful Publicity Stage 3.5 VIPs experience • Cultivate the concept of top VIPs • Serve VIPs with exclusive hospitality and create private space for VIPs • Exclusive track time, VIPs hotlaps, drive personal owned car on tracks, and join CTCC racing club, experience racing cars. 38 China Touring Car Championship Powerful Publicity Stage 3.6 Major Activities • The customized major activities combined with the features of the brand can stimulate the awareness of the brand, enhance influence of the brand and explore more potential customers 39 China Touring Car Championship Powerful Publicity Stage 3.7 Event Promotion 40 China Touring Car Championship Powerful Publicity
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