CHAPTERONE STRUCTURE OF THE Education INDUSTRY
Pearson Case study 1.1 This chapter will cover: ON 2 February 2011 News CorporationCorfrom and Apple The development of print media Computer launched a collaborativecollab venture. Rupert Business structures of print Murdoch, the foremostost mmedia mogul of the late media companies 20th century, and Steve Jobs, boss of the coolest An overview of regulatory and tech company onn the planet, mounted the stage at legal frameworks governing print media companies New York’s Guggenheimugge museum to announce The Daily, an iPad-onlyiPa news app. Current problems facing print permission media Reaction on variedvar from ‘It could easily become a best Journalism training and friend to cocommuters, airline travelers, even people education out for a stroll’ (Tim Molloy in The Wrap1 ), through ‘WhileWhhileprior the initial results are impressive enough to justifjustify the hype, they fall short of what Steve Jobs has calcalled “redefi ning the news experience”’ (Paul Burkey for McPheters & Co2 ), to ‘The Daily represents a complete failure of imagination’ (Sha(Shane Richmond in the Daily Telegraph 3 ). Clearly, whwhateverhtwithout The Daily was, it was neither the saviour of the newspaperaper inindustry nor the future of what had been print journalism (not that anyonenyon was making those exact claims). This was unfortunate as by Februaryebruary 2011 print journalism generally and the newspaper industry in particuparticular desperately needed both a saviour and a secure future. TThe reasons for such desperation were easy to fi nd. Anyone looking at ththe fi rst page of a research paper published in 2008 by the Organisation distributionfor Economic Co-operation and Development (OECD) – a body whose mission it is to promote policies that will improve the economic and social for well-being of people around the world – would have found the following: After very profi table years, newspaper publishers in most OECD not countries face declining advertising revenues, titles and circulation. The economic crisis has amplifi ed this downward development. File About 20 out of 30 OECD countries face declining newspaper readership, with signifi cant decreases in some OECD countries. Newspaper readership is usually lower among younger people who tend to attribute less importance to print media. Proofs:
M01_HOLM6325_01_SE_C01.indd 1 26/06/2012 2:39 PM THE 21ST CENTURY JOURNALISM HANDBOOK