UPDATED August 2019

MURRAY CITY IDENTITY LOGO STANDARDS GUIDE 1 Murray City Identity

TABLE OF CONTENTS

INTRODUCTION ...... 3

LOGO GUIDELINES GENERAL CITY LOGO SIGNATURE ...... 5 LOGO CONSTRUCTION ...... 6 CITY GROUPS ...... 9 TYPEFACES ...... 13 CLEAR SPACE AND MARGINS ...... 14 CITY COLOR PALETTE ...... 15 LOGO USE ...... 17

LOGO APPLICATIONS FORMAL STATIONERY ...... 23 STATIONERY TEMPLATES ...... 24 ENVELOPES ...... 25 BUSINESS CARDS ...... 26 GENERAL PAPER APPLICATIONS ...... 27 APPAREL ...... 28 FIRE DEPARTMENT APPLICATIONS ...... 29 POLICE DEPARTMENT APPLICATIONS ...... 31 VINYL APPLICATIONS ...... 32 RETIRED LOGO’S ...... 33

2 I N T R O D U C T I O N

Murray City is unique . Our convenient location, strong independence, accessible government, and engaged citizens all work together to create a remarkable community .

Murray City will strive to maintain our unity through a distinct brand and visual identity .

Graphic identity is an important part of an organization . A logo or corporate symbol represents the people and products of an organization as well as the reputation it has achieved .

3 The Murray City brand combines the rich heritage of our community with its inherently progressive nature—but more importantly, it creates a symbol which universally represents the city. The “Circle M” mark replaces a diverse array of symbols that were previously used; the overall look and feel unites all areas of city government under one powerful and sophisticated image.

The Murray City brand not only enhances the image of our city, it also serves to immediately identify it. Its effectiveness depends on proper and uniform usage on everything from a business card to the door of a city truck to the literature that is sent throughout the country representing our city.

The “Circle M” is the result of the desire to develop a single, unified graphic identity for the City to be used throughout the organization. The design was developed through the work of the Murray City Identity Committee in 2002. Since that time, departments have changed and roles have shifted. This updated guideline encompasses those changes and acknowledges the city’s ability to evolve and adapt over time.

The guidelines in this manual are intended to assure consistent quality in the application of the Murray City logo. Proper usage of the identity will promote Murray’s image as the unique, well-integrated city that it is. Display of the logo according to these standards will promote the city’s image of several services under one umbrella.

There are some notable changes in this updated document. City departments may choose to use their specified icon, or they may choose to use the 1903 option. Regardless of the icon selection, the department logo color must be consistent with the guidelines. A department may also choose to use the standard city logo as long as the name of the department is specified under the logo as described in the Logo Signature section.

4 General City Logo Signature

The “Circle M” mark is the graphic representation of Murray City Corporation. It serves as a quick signal to identify the city and its many services. It was designed to be distinctive, to give the viewer a feeling of stability and independence. The unique shape of the “M” gets its roots from the smokestacks that identified Murray’s skyline for nearly a century; the treatment is simplified to characterize the strength, pride and progressiveness which is indicative of Murray City.

Black MINIMUM SIZE WITH “1903 CIRCLE M” LOGO 1. Murray City Orange SIGNATURE SHOULD 1 / 2 ˝ Please see page 9 for exact city NEVER BE LESS THAN 1/2˝. orange color specifications. WHEN AN APPLICATION 2. REQUIRES ARTWORK 1/2˝ Black AND SMALLER, PLEASE USE ALTERNATES SHOWN BELOW.

E L E M E N T S All reproductions of the Murray The “Circle M” mark is comprised City mark in any medium of two graphic elements: (regardless of icon) should be made directly from reproduction 1. The Murray “M”. art from the Murray City web site. To maintain quality, do not copy the 2. The icon beneath it. The year M U R R A Y 1903—the year the city was incor- logo from other sources. Attach porated—is used for the general color swatches to all projects for city logo. careful visual matching. M U R R A Y

Different icons are used to represent S I Z E individual city departments within The “1903” icon within the Murray M U R R A Y a consistent graphic umbrella. City general mark becomes too These icons and their uses will be small to read when the Circle M discussed on the following pages. is smaller than 1/2˝ in diameter. Although the full Circle M mark with the 1903 icon is preferred, C O L O R please use one of the alternates The Murray City logo should be shown here when reproduction reproduced in the two specified requires artwork 1/2˝ and smaller. M U R R A Y colors when possible. If Murray City Orange is not available as Two colors may be used when a spot color for your particular printing the mark 1/2˝ and smaller, application, please use the all however, use black to surprint black signature to represent the (overprint) the orange to avoid M U R R A Y city. Never use different colors registration problems. Otherwise, than specified for this logo. please use single color black.

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M M U R R A Y

T H E S I G N A T U R E The Murray City logo signature consists of the “Circle M” mark with its two elements and the “Murray” logotype (the print beneath the logo). There are two formats for the signature—vertical and horizontal. Different visual circumstances will determine the use of the vertical or horizontal logo format. Please use your best judgment and allow the necessary clear space as outlined on page 8.

City departments are allowed to use the general city logo signature if they choose. The name of the department should be placed under the “Murray” text for identification.

Each city department can also choose to use their department-specific logo. Regardless of which logo is selected, please he consistent in it’s use; there should not be multiple, different logos used by the same department.

There will be rare occasions when the “Circle M” mark may be used M U R R A Y alone without the Murray logotype. (i.e. embroidery). Please use utmost M U R R A Y discretion when breaking the signa- ture. M U R R A Y MU

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Murray City is unique for the number of services it provides—and for the independence these services maintain. This independence is preserved in the way city departments and offices are com- municated within the Murray brand. In addition to the general logo’s “1903” element, a unique icon has been selected to identify each department or office. These serve to quickly convey the roles and responsibilities within the city.

Black MINIMUM SIZE WITH THE CIRCLE M LOGO SIGNATURE SHOULD 1. Department Color NEVER BE LESS Please see page 9 for exact de- 1 / 2 ˝ partment color specifications. THAN 1/2˝. WHEN 2. AN APPLICATION REQUIRES ARTWORK 1/2˝ AND SMALLER, M U R R A Y F I N A N C E & PLEASE USE A D M I N I S T R A T I O N M U R R A Y ALTERNATES SHOWN PROCESS C- 20 M- 0 Y- 100

F I N A N C E & Black BELOW. K- 19 A D M I N I S T R A T I O N The Library and Fire Department ONE - COLOR DEPARTMENT LOGOS E L E M E N T S do not use the Murray “M” logo. FOR SMALL ARTWORK APPLICATIONS; PROCESS C- 20 M- 0 HORIZONTAL AND VERTICAL. THESE ALLOW Y- 100

Just like the general MurrayK- 19 City SPACE FOR A LARGER ICON. mark, the Murray City department All reproductions of Murray marks are comprised of two graphic department marks should be made elements: directly from reproduction art M U R R A Y F I N A N C E & A D M I N I S T R A T I O N found on the Murray City web site. 1. The Murray “M”. To maintain quality, do not copy the M U R R A Y 2. The department icon beneath it. logo from other sources. Attach Unique icons are used to represent color swatches to all projects for F I N A N C E & individual departments. See pages careful visual matching of Murray A D M I N I S T R A T I O N 9-12 for the entire icon family. department colors. THE FINANCE & ADMINISTRATION Departments may also choose to use S I Z E DEPARTMENT IS USED AS AN EXAMPLE the “1903” element instead of an icon. HERE. THESE GUIDELINES APPLY TO ALL The icons within Murray City CITY DEPARTMENT MARKS & SIGNATURES. C O L O R Department logo marks become The Murray City department logos too small to read when the Circle are split into two categories. Most M is less than 1/2˝ in diameter. logos require two colors—a spot Although the full Circle M mark color and black. with an icon inside is preferred, when reproduction requires artwork The Police and Power Departments, 1/2˝ and smaller, use one of the along with the Water Division, have a alternates here. white Murray “M” and print in one Two color printing may be used for color. The full color version should marks 1/2˝ and smaller, however, be used whenever possible. If the use black to surprint (overprint) the specified colors are not available for color to avoid registration problems. your project, please use the all black Otherwise, please use single color signature to represent the department. black.

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M U R R A Y F I N A N C E & A D M I N I S T R A T I O N

PROCESS C- 20 M- 0 Y- 100

K- 19

M U R R A Y F I N A N C E & M A D M I N I S T R A T I O N M U R R A Y M F I N A N C E & Y A D M I N I S T R A T I O N PROCESS C- 20 M- 0 Y- 100

K- 19

M U R R A Y F I N A N C E & A D M I N I S T R A T I O N

PROCESS C- 20 M M- 0 Y- 100

K- 19 M MU R R A Y FIN FIN M F I N A N C E & A D M I N I S T R A T I O N FIN M

M U R R A Y F I N A N C E & A D M I N I S T R A T I O N

PROCESS C- 20 M- 0 Y- 100

K- 19

8 City Groups / Logo Signatures FOR EXACT COLOR SPECIFICATIONS FOR THESE MARKS AND SIGNATURES, PLEASE SEE PAGES 15-16. G R O U P O N E These departments and offices represent the governing branches of Murray City Corporation. They include: Mayor’s Office City Council City Attorney Municipal Justice Court

The icons that represent each are PROCESS C- 3 PROCESS C- 3 M- 0 M- 0 Y- 0 shown here at right. Y- 0 K- 32 K- 32 The color for the marks in Group 1 is Murray City Gray.

PROCESS C- 3 M- 0 Y- 0 K- 32

PROCESS C- 3 M- 0 Y- 0 G R O U P T W O K- 32

PROCESS C- 3 Departments seen most frequently by M- 0 Y- 0 the public are: K- 32 Parks and Recreation Public Works.

The icons that represent each are shown here at right.

The color for the marks in Group 2 is PUBLIC Murray City Light Orange. WORKS

PROCESS C- 0 M- 32 Y- 80 9 K- 0 G R O U P T H R E E The following departments interact with the public and also provide internal city services:

Community & Economic Development Finance & Administration City Recorder City Treasurer Human Resources Information Technology COMMUNITY & The color for the marks in Group 3 is ECONOMIC Murray City Green DEVELOPMENT

PROCESS C- 20 M- 0 Y- 100

K- 19 COATED PMS (SPOT) COLORS PROCESS C- 20 P ANTONE 383 CVC M- 0 Y- 100

K- 19

INFORMATION TECHNOLOGY

PROCESS C- 20 10 M- 0 Y- 100 K- 19 Color Specific City Logo Signatures

G R O U P F O U R While these departments frequently interact with the public, their services already have some inherent color identifiers. For instance, Shadow Blue easily identifies the Police Department and Sky Blue identifies the Water Division. Murray City Power uses only a black and white design.

The Murray Police Department also has patch and decal guidelines. Please refer to pages 31-32 for more details.

U S A G E G U I D E L I N E S

THE MARKS FOR THESE DEPARTMENTS FOLLOW THE SAME GUIDELINES AS THE OTHER CITY DEPARTMENT MARKS AND SIGNATURES (SEE PAGE 6).

BECAUSE OF THE INTENSE VALUES OF THESE COLORS, THE MURRAY “M” ALWAYS APPEARS REVERSED IN WHITE.

There may be rare instances when it is warranted for a division to use a separately identifiable logo than the department where it is housed. An example is the Water Division, which is part of Public Works but requested a different logo for branding purposes.

Requests for division logo’s must first be discussed with the department head. If the department head is in agreement, the request will then be discussed with the Mayor’s office. There must be a compelling reason for a division to have an individualized logo. BLACK_WHITE M

FOR EXACT COLOR SPECIFICATIONS FOR THESE MARKS AND SIGNATURES, PLEASE SEE PAGES BLACK_WHITE M 15-16.

11 M U R R A Y F I R E D E P A R T M E N T L O G O The Murray City Fire Department uses the badge emblem instead of the Murray M logo. Additional design information for the fire emblem is found on pages 29-30.

M U R R A Y L I B R A R Y L O G O The Murray City Library uses a unique dragon logo design instead of the Murray M.

L O G O O P T I O N S Departments may elect to use the “1903” logo instead of their identifying icon. The logo should be in the applicable department color, and the department name should always be specified. 1903 can be in black or white.

COMMUNITY & DEPARTMENT DEPARTMENTPUBLIC DEPARTMENTPUBLIC ECONOMIC NAME WORKSNAME WORKSNAME DEVELOPMENT

DEPARTMENT NAME

PROCESS C- 3 12 M- 0 Y- 0 K- 32 Typefaces

T R A D E G O T H I C H E A D L I N E The corporate type faces for S U B S T I T U T I O N Bold Two or Gothic Murray City are Fournier MT and Trade Gothic. Please use F O N T S H E A D L I N E your best judgment when If you are working on a PC that does combining faces, styles, and not have these fonts, please substitute weights. T R A D E G O T H I C S U B H E A D the following only: Bold Two Trade Gothic is intended for primary use—headlines, Arial for Trade Gothic F O U R N I E R This represents body copy that is set in Fournier. It is pre- publication titles, etc. (Roman, Roman Italic, and Times New Roman or Calibri for ferred for body copy in printed Fournier MT pieces. Bold Two—make up Murray’s basic sans serif set.) Because the Web does not yet allow T R A D E G O T H I C Trade Gothic is also acceptable for for consistent font display, please make Roman body copy, especially if there are Fournier should be used as these same font substitutions when concerns about the type reversing a support typeface for body publishing on the web. out of a color or if it is to be read copy. (Regular, Regular Italic, on a computer monitor. and   make up P U R C H A S I N G Murray’s basic serif set.) F O N T S F O U R N I E R I T A L I C Fournier Italic can be used for call- outs, quotes, items of interest, etc. To maintain consistency Trade Gothic It is nice to have set aside from your throughout city publications, Fournier MT Regular text columns or inset in the you should always use these body copy. Leading and size will official fonts on official Both of these fonts are depend on column width and the documents and materials available from the Adobe attention it needs to demand. which will be in circulation Type Library for 3 months or longer. 1-800-294-1724 F O U R N I E R E X P E R T      www.adobe.com/type  -, ,  Do not expand or use other  , .  . fonts beyond this basic set unless you have a good working knowledge of type and understanding of space relationships.

13 TypefacesTypefaces SignatureSignatureSignature Clear Clear Clear Space Space Space / Margins/ /Margins Margins

CLEARC SPACEL E A R S P A C E TypefacesTypefaces SignatureSignature ClearClear SpaceSpace / / MarginsCLEARMargins SPACE As the most important element of our city identity TRADE GOTHIC HEADLINE The corporate type faces for If you are working on a PC that As the mostprogram, important the elementMurray ofCity our mark city identity and/or signature must TRADE GOTHIC The corporate type faces for If you are working on a PC that As the most important element of our city identity Bold Two or Gothic HEADLINE Murray City are Fournier MT and does not have these fonts, please program,CLEARCLEAR the SPACE SPACEMurray City mark and/or signature Bold Two or Gothic Murray City are Fournier MT and always be surrounded by a minimum amount of clear Trade Gothic. Please use your does not have these fonts, please program, the Murray City mark and/or signature Trade Gothic. Please use yoursubstitute the following only: must alwaysspace. be surroundedThis maintains by a minimum the mark’s amount visual integrity. It TRADETRADE GOTHIC GOTHIC TheThe corporate corporate type type faces faces for for substitute If Ifyou youthe are arefollowing working working on only: on a PCa PC that that AsAs the the most most important important element element of of our our city city identity identity HEADLINEHEADLINEHEADLINEbest judgment when combining shouldmust always never be be surrounded crowded by aother minimum elements amount such as text, BoldBold Two Two or Gothicor HEADLINEGothic best judgmentMurrayMurray when City City are combining are Fournier FournierArial MT MTfor and Tradeand doesdoes Gothic not not have have these these fonts, fonts, please please ofprogram, clear space. the MurrayThis maintains City mark theand/or mark’s signature visual faces, styles, and weights. Arial for Trade Gothic program,of clear the Murrayspace. ThisCity mark maintains and/or the signature mark’s visual faces, styles,TradeTrade and Gothic. Gothic. weights. Please Please Timesuse use your your New Roman for Fournier titles, or other symbols or logotypes. Trade Gothic is intended substitutesubstitute the the following following only: only: integrity.mustmust always Italways should be be surrounded surroundednever be bycrowded by a minimuma minimum by other amount amount Trade Gothicbestbest judgment is judgment intended when when combining combiningTimes New Roman for Fournier integrity. It should never be crowded by other TRADE GOTHIC SUBHEAD HEADLINEHEADLINEfor primary use—headlines, MT TRADE GOTHIC MT ArialArial for for Trade Trade Gothic Gothic elementsofof clear clear suchspace. space. as This text, This maintains titles, maintains or theother the mark’s mark’s symbols visual visual or Bold Two SUBHEAD for primaryfaces,faces, use—headlines, styles, styles, and and weights. weights. Because the Web does not yet elements such as text, titles, or other symbols or Bold Two publication titles, etc. (Roman, TimesTimes New New Roman Roman for for Fournier Fournier This represents body copy that is publicationTradeTrade titles, Gothic Gothic etc. is ( Romanintendedis intended, Because the Web does not yet logotypes.integrity.integrity. It Itshould should never never be be crowded crowded by by other other This represents body copy thatRoman is Italic Bold Two allow for consistent font display, FOURNIER TRADETRADE GOTHIC GOTHIC SUBHEADSUBHEAD , and for primary—make use—headlines, MTMT logotypes. set in Fournier. It is preferred for Roman Italicfor, andprimary Bold use—headlines, Two—make allow for consistent font display, elementselements such such as astext, text, titles, titles, or orother other symbols symbols or or FOURNIER BoldBold Two Two set in Fournier. It is preferred for please make theseBecause same the font Web does not yet body copy in printed pieces. up Murray’s basicpublication sanspublication serif titles,set.) titles, etc. etc. (Roman (Roman, please, makeBecause these the sameWeb doesfont not yet ThisThis represents represents body body copy copy upthat that Murray’s is is basic sans serif substitutionsset.) when publishing on 1903 logotypes.logotypes. body copy in printed pieces.Fournier should beRoman used Italic as , and Bold Two—make allowallow for for consistent consistent font font display, display, FOURNIERFOURNIER Roman Italic, and Bold Two—makesubstitutions when publishing on 1903 setset in inFournier. Fournier. It Itis ispreferred preferredFournier for for should be used as the web. a support typefaceup upfor Murray’s Murray’s body basic basic sans sans serif serif set.) set.) pleaseplease make make these these same same font font TRADE GOTHIC Trade Gothic is also acceptablebodybody copy copy infor inprinted printed pieces. pieces.a support typeface for body the web. 19031903 copy. (Regular, RegularFournierFournier Italic should , should be be used used as as substitutionssubstitutions when when publishing publishing on on Roman TRADE GOTHIC Trade Gothic is also acceptable for body copy, especially if there are copy. (Regular, Regular Italic, PURCHASINGthethe web. FONTSweb. Roman body copy, especially if there andare  a supporta support make typeface up typeface for for body body TRADEconcernsTRADE GOTHIC GOTHIC about the typeTradeTrade reversing Gothic Gothic is isalso also acceptable acceptable for for PURCHASING FONTS MURRAY and copy.copy. (Regular, (Regular, make Regular Regular upTrade Italic Italic, Gothic, MURRAY RomanoutRoman of a colorconcerns or if aboutit isbody bodyto the becopy, copy, typeread especially especiallyreversingMurray’s if thereif there basicare are serif set.) Murray’sand basicand  serif set.)   make make up up Trade PURCHASING GothicPURCHASING FONTS FONTS on a computerout of monitor.a colorconcerns orconcerns if it aboutis aboutto bethe theToread type typemaintain reversing reversing consistency Fournier MT MURRAMURRAYY To maintainMurray’sMurray’s consistency basic basic serif serif set.) set.) TradeTrade Gothic Gothic on a computeroutout monitor.of ofa colora color or orif throughoutitif isit isto tobe be read read city publications, you Fournier MT on a computer monitor. throughoutToTo maintaincity maintain publications, consistency consistencyBoth you of these FournierfontsFournier are MT availableMT on a computer monitor.should always use these official from the BothAdobe of Typethese Library fonts are available FOURNIER ITALIC Fournier Italic can be used for call-outs, quotes, should alwaysthroughoutthroughout use these city city publications, official publications, you you FOURNIER ITALIC Fournier Italic can be used for call-outs,fonts quotes, on official documents 1-800-294-1724from BoththeBoth Adobe of ofthese these Type fonts fonts Library are are available available items of interest, etc. It is nice to have set aside should always use thesewww.adobe.com/type official1-800-294-1724 FOURNIERFOURNIER ITALIC ITALIC fonts on officialshould alwaysdocuments use these official fromfrom the the Adobe Adobe Type Type Library Library items of interest,Fournier etc.Fournier It isItalic nice Italic can to canhavebe usedbe setused for aside forcall-outs, call-outs, quotes, quotes, www.adobe.com/type from your Regular text columns or inset in and materials whichfontsfonts will on onbe official officialin documents documents 1-800-294-17241-800-294-1724 from your Regularitems itemstext of columnsofinterest, interest, etc.or etc. insetIt isIt niceinis nice to haveto haveand set setaside materials aside which will be in www.adobe.com/typewww.adobe.com/type MURRAY the body copy. Leading and size will depend circulation for 3 monthsand materials or which will be in fromfrom your your Regular Regular text text columns columns or insetor circulationinset in in and for materials3 months which or will be in MURRAY the body copy. Leading and size will depend MURRAMURRAFINANCE &YY on column width and the attentionthe thebody body it copy. needs copy. Leading to Leading andlonger. and size size will will depend depend circulationcirculation for for 3 months3 months or or on column width and the attention it needs to longer. FINANCE & demand. on oncolumn column width width and and the Do theattention attention not it expand needsit needs to to orlonger. uselonger. other fonts ADMINISTRAFINANCEFINANCE & TION& demand. Do not expand or use other fonts PROCESSADMINISTRAC- 20 TION demand.demand. beyond this basicDo setDo not unless not expand expand you or oruse use other other fonts fonts ADMINISTRAADMINISTRAM- 0 TIONTION Y- 100 beyond this basic set unless you K- 19 FOURNIER EXPERT       have a good workingbeyondbeyond knowledge this this basic basic set set unless unless you you FOURNIER EXPERT       have a good working knowledge 1903 FOURNIER-,FOURNIER EXPERT , EXPERT   ,     of  type   and understandinghavehave a gooda good of working working knowledge knowledge 19031903 -, ,-,  ,  ,   ,of type andof type understanding and understanding of of 1903 .  . -, , space  relationships. , of type and understanding of .  . ..  . . space relationships.spacespace relationships. relationships. SUBSTITUTION FONTS SUBSTITUTIONSUBSTITUTIONSUBSTITUTION FONTS FONTS FONTS MURRAY 1903 1903 MURRAMURRAMURRAYY1 903Y 1901903 3 19031903 1 9031 903 1903 1903 1 903 THETHE LINES CONTAININGLINES CONTAINING THE THE LINES CONTAINING THE LINESTHE CONTAINING LINES CONTAINING THESIGNATURE SIGNATURE AND ANDMARK MARK INDICATE THETHE SIGNATURE SIGNATURE AND AND MARK MARK THE SIGNATURE AND MARK INDICATE THE AREA THAT INDICATETHEINDICATE AREATHE THE AREA AREA THATTHAT THAT MUST BE KEPT INDICATE THE AREA THAT 1903 MUST BE KEPT CLEAR OF ANY 19031903 MUSTCLEARMUST BE BE KEPT KEPT CLEAROF CLEAR OFANY OF ANY ANY OTHER VISUAL 1903 MUST BE KEPT CLEAR OF ANY OTHEROTHERELEMENTS.OTHER VISUAL VISUAL ELEMENTS.ELEMENTS. ELEMENTS. OTHER VISUAL ELEMENTS.

NOTE:NOTE:NNOTE: O T E : NOTE: There may be occasions when the There mayThereThere be mayoccasions may be be occasions occasions when whenthe when the the logo/signatureTherelogo/signature may be application occasions application will when willthe not logo/signaturelogo/signature application application will will notlogo/signaturefitnot fit thesefit these these guidelines.guidelines. guidelines. application Please PleasePlease will use your 1 9031 903 not fit these guidelines. Please 1 903 usenotbestuse your fit your judgment bestthese best judgment judgmentguidelines. and and allowand allowPlease allow as much 1 903 use your best judgment and allow asuse asmuch muchyour “breathing best“breathing judgment room” room” andas as allow MURRAMURRAYY as much “breathing room” room” as as possible possiblepossible when when encroaching encroaching on on MURRAFINANCE & ADMINISTRAY TION aswhen much encroaching “breathing room” on these as basic 1 9031 903 FINANCEMURRA & ADMINISTRAYTION 1901903 3 possiblethese when basic encroaching measurements. on 1 903 FINANCE & ADMINISTRATION 1903 possiblethese basic when measurements. encroaching on these basicmeasurements. measurements. 1 903 FINANCE & ADMINISTRATION 1903 these basic measurements.

PROCESS C- 20 1 9031M- 0 903 Y- 100

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1 903 1 903

14 City Color Palette

C O A T E D P M S ( S P O T ) C O L O R S

WHEN BUDGET BLACK CAN WATER 80 GENERAL ALLOWS, USE BE USED AS DIVISION 25 CITY THE DOUBLE HIT A SECOND 0 COLORS OF PMS 130 FOR COLOR FOR ALL 0 THE BEST CITY DEPARTMENTS ORANGE

FIRE POLICE POWER DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT SPECIFIC COLORS

MAYOR’S OFFICE PARKS & FINANCE & COMMUNITY & GENERAL CITY COUNCIL RECREATION ADMINISTRATION ECONOMIC CITY CITY ATTORNEY PUBLIC WORKS CITY RECORDER DEVELOPMENT DEPARMENTS JUSTICE COURT CITY TREASURER HUMAN RESOURCES INFORMATION TECHNOLOGY

/ T H E C O L O R B O X E S W I T H A C U T C O R N E R D E N O T E A C H A N G E I N P M S N U M B E R F R O M C O A T E D T O U N C O A T E D . /

U N C O A T E D P M S ( S P O T ) C O L O R S

WHEN BUDGET BLACK CAN WATER GENERAL 0 ALLOWS, USE BE USED AS DIVISION CITY 151 THE DOUBLE HIT A SECOND 214 COLORS OF PMS 130 FOR COLOR FOR ALL THE BEST CITY DEPARTMENTS ORANGE

POWER DEPARTMENT POLICE DEPARTMENT SPECIFIC DEPARTMENT COLORS FIRE DEPARTMENT

GENERAL MAYOR’S OFFICE PARKS & FINANCE & COMMUNITY & ECONOMIC CITY CITY COUNCIL RECREATION ADMINISTRATION CITY RECORDER DEVELOPMENT DEPARMENTS CITY ATTORNEY PUBLIC WORKS JUSTICE COURT CITY TREASURER HUMAN RESOURCES INFORMATION TECHNOLOGY

15 P R O C E S S ( C M Y K ) C O L O R S

BEST IF USED AS A WATER NEVER USE A 80 GENERAL SUPPORTED BLACK SUPPORTED 25 DIVISION CITY WITH 50% OF THE BLACK (MIX) IN 0 COLORS OTHER 3 PROCESS SMALL TEXT OR 0 COLORS BODY COPY

POWER FIRE POLICE DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT SPECIFIC COLORS

GENERAL MAYOR’S OFFICE PARKS & FINANCE & COMMUNITY & CITY COUNCIL RECREATION ADMINISTRATION ECONOMIC CITY CITY ATTORNEY PUBLIC WORKS CITY RECORDER DEVELOPMENT DEPARMENTS JUSTICE COURT CITY TREASURER HUMAN RESOURCES INFORMATION TECHNOLOGY

R G B C O L O R S

BLACK CAN WATER 0 GENERAL BE USED AS 151 DIVISION CITY A SECOND 214 COLORS COLOR FOR ALL DEPARTMENTS

DEPARTMENT FIRE POLICE POWER SPECIFIC DEPARTMENT DEPARTMENT DEPARTMENT COLORS

MAYOR’S OFFICE PARKS & FINANCE & COMMUNITY & GENERAL CITY COUNCIL RECREATION ADMINISTRATION ECONOMIC CITY CITY ATTORNEY PUBLIC WORKS CITY RECORDER DEVELOPMENT DEPARMENTS JUSTICE COURT CITY TREASURER HUMAN RESOURCES INFORMATION TECHNOLOGY

16 Logo Usage General City Logo

PLEASE USE YOUR BEST JUDGEMENT WHEN CHOOSING BOTH THE LOGO FORMAT AND APPROPRIATE BACKGROUND VARIATION FOR THE GENERAL AND DEPARTMENT MARKS.

Do use the logo in either of these formats. Correct, consistent use gives Murray City a brandable identity.

The logo should be used in either the Murray City Orange and black, or all black.

Do use the logo in two colors: black and Murray City Orange. Versions in the top row are strongly recommended.

The other variations are acceptable when circumstances require them.

THE GENERAL MURRAY CITY MARK

Should be used when representing Murray City as a whole.

ALL DEPARTMENTS AND ORGANIZATIONS MUST HAVE SPECIFIC APPROVAL FROM THE MAYOR’S OFFICE TO USE THIS LOGO.

Do feel free to place the logo on a photograph. Be careful to place it in a spot that will not compete with or hinder the logo. It should provide enough contrast to make the logo stand out.

17 Logo Usage City Department Logos

Do use a department logo in either of these formats. Correct, consistent M U R R A Y use gives your department a brandable F I N A N C E & A D M I N I S T R A T I O N identity. Each logo should be used with its assigned Murray City department M U R R A Y color and black, or all black. F I N A N C E & A D M I N I S T R A T I O N

PROCESS C- 20 PROCESS C- 20 M- 0 M- 0 Y- 100

Y- 100 K- 19 K- 19 M U R R A Y F I N A N C E & A D M I N I S T R A T I O N

M U R R A Y F I N A N C E & PUBLIC PUBLIC A D M I N I S T R A T I O N WORKS WORKS

City Department Logo Usage

MARK / BACKGROUND OPTIONS SHOWN HERE APPLY Group 1: Murray Gray TO ALL DEPARTMENTS OF GROUP ONE IN VERTICAL THESE DEPARTMENTS AND OFFICES AND HORIZONTAL FORMAT REPRESENT THE GOVERNING BRANCHES OF MURRAY CITY CORPORATION. THEY INCLUDE THE MAYOR’S OFFICE, CITY COUNCIL, CITY ATTORNEY, AND MUNICIPAL JUSTICE COURT.

Do use the logo in two colors: Black and Murray City Gray.

Variations in the top row are strongly recommended. The background tint shown in the top row on the right should be a 20% tint of the city gray.

Do print all blacks at 100%.

The other variations shown here are acceptable when circumstances require them.

18 City Department Logo Usage cont.

Group 2: Murray Light Orange A P P L Y T O A L L D E P A R T M E N T S O F G R O U P 2 .

PARKS & RECREATION PUBLIC WORKS

Do use the logo in two colors: Black and Murray City Light Orange.

Variations in the top row are strongly recommended. The background tint shown in the top row on the right should be a 10% tint of Murray City Light Orange.

Do print all blacks at 100%.

The other variations shown here are acceptable when circumstances require them.

Group 3: Murray Green A P P L Y T O A L L D E P A R T M E N T S O F G R O U P 3 .

CITY TREASURER COMMUNITY & ECONOMIC DEVELOPMENT FINANCE & ADMINISTRATION HUMAN RESOURCES INFORMATION TECHNOLOGY RECORDERS OFFICE Do use the logo in two colors: Black and Murray City Green. Variations in the top row are strongly recommended. The background tint shown in the top row on the right should be a 20% tint of the city green. Do print all blacks at 100%. The other variations are acceptable when circumstances require them.

UNLIKE CITY GRAY AND CITY LIGHT ORANGE, CITY GREEN PROVIDES ENOUGH CONTRAST TO REVERSE THEM IN WHITE WHEN NECESSARY.

19 City Department Logo Usage cont. Group 4, Color Specific

WHILE THESE DEPARTMENTS FREQUENTLY INTERACT WITH THE A P P L Y T O G R O U P 4 — P O L I C E D E P A R T M E N T PUBLIC, THEIR SERVICES ALREADY HAVE SOME INHERENT COLOR IDENTIFIERS. BECAUSE OF THEIR INTENSITY, THESE COLORS DO NOT REQUIRE THE MURRAY M TO BE SURPRINTED IN BLACK. THE M IS REVERSED OUT OF THE COLOR IN WHITE.

Group 4: City Shadow Blue

Police Department

Do use the logo in white and Murray City ShadowCity Blue. Department A black and white Logo Usage cont. Logo Dont’s cont. optionGroup is also available.4, Color Specific

Variations in the top row are strongly APPLY TO GROUP 4 — CITY POWER APPLY TO GROUP 4 — CITY POWER recommended.Group 4: The Murray background Power tint Do not “mix-and-match” shown in the top row on the right Blue, Power Dept. department colors. and middle row in the center should Do use the logo in two colors: Do not use your department be a 20% tint of the city shadow color as a background color and City DepartmentBlack and Murray Logo City Power Usage cont. blue. Logo Dont’ssubstitute another cont. color for the Group 4, Color SpecificBlue. MURRAY MURRAY MURRAY MURRAY MURRAY MURRAY CITY CITY CITY mark. Only use variations as PUBLIC PUBLIC PUBLIC POWER POWER POWER SERVICES SERVICES SERVICES Do printThe all variations blacks inat the100%. top row described in this guide. are strongly recommended.APPL TheY TO GROUP 4 — CITY POWER Do not substitute any other APPLY TO GROUP 4 — CITY POWER Group 4: MurrayThe otherbackground Power variations tint shown shown in the here Do not “mix-and-match”colors for specified department top row on the right and middle department colors. colors—in the mark or the type. Blue, Powerare Dept. acceptable when circumstances MURRAY MURRAY row in the center should be a Do not use your departmentIf a specified spot color is not PUBLIC Do use the logo requirein two colors: them. SERVICES PUBLIC SERVICES Black and Murray City Power20% tint of the city blue. color as a background coloravailable, and use the black version Blue. MURRAY MURRAY MURRAY MURRAY substitute another colorof for the the logo. MURRAY MURRAY MURRAY Group 4: Murray Black CITY CITY Do print all blacks at 100%. CITY CITY CITY mark. Only use variationsDo as not alter logo configuration. PUBLIC PUBLIC PUBLIC POWER POWER POWER POWER SERVICES SERVICES SERVICES The variations in the top row described in this guide.Do not alter the size relation- The other variations shown here are strongly recommended.Power Department The A P P L Y T O G R O U P 4 — C I T Y P O W E R Do not substitute any otherships between the “Circle M” MURRAY are acceptable when circum- PUBLIC background tint shown in the colors for specified departmentand logotype. If a smaller logo is SERVICES stances require them. Do use the logo in black and colors—in the mark or required,the type. please use one of the MURRAY top row on the right and middle MURRAY PUBLIC SERVICES MURRAY row in the centerwhite. should These be a are the only colors If a specified spot coloralternates is not provided. PUBLIC SERVICES PUBLIC SERVICES 20% tint of the usedcity blue. for the Power Department. available, use the black Doversion not place any city or MURRAY MURRAY MURRAY of the logo. department logos over patterns. Do print all blacks at 100%. CITY CITY CITY Do not alter logo configuration.Do not outline marks or type. POWER POWER POWER These variations are strongly Do not alter the size relationDo not- use any city or The other variations shown here recommended. The background ships between the “Circledepartment M” logos as a MURRAY are acceptable when circum- PUBLIC tint shown on the right should and logotype. If a smaller“watermark” logo is or background SERVICES stances require them. be a 20% tint of the city blue. required, please use onepattern. of the MURRAY MURRAY MURRAY PUBLIC SERVICES CITY FIRE alternates provided. Do not place the logo on a POWER DEPARTMENT Do not place any city orphotograph or illustration if

Logo Dont’sMURRAY MURRAY MURRAY department logos over thispatterns. hinders the legibility of the CITY CITY CITY Do not outline marks orlogo. type. Use the logo variation that POWER POWER POWER All versions of department 20 Do not use any city or provides the best contrast and logos are not equal—some will department logos as a readability. not reproduce well on certain “watermark” or backgroundDo not change the “Circle M” backgrounds due to contrast, pattern. mark in any way. This would be MURRAY MURRAY PD CITY FIRE saturation, and readability. Do not place the logo onbad. a Very bad. POWER DEPARTMENT Do not use mark variations or MURRAY MURRAY MURRAY photograph or illustrationOther if “bad, very bad” alterations backgrounds that are not shown CITY FIRE POLICE MURRAY Logo Dont’s POWER DEPART MENT DEPARTMENT this hinders the legibilityof of the the mark include, but are PUBLIC in this guide. logo. Use the logo variationnot limited that to: new “M” shapes, SERVICES All versions of departmentThose acceptable variations provides the best contrastshaded and logos, and spinning 3-D logos are not equal—someshown will in this guide have been readability. metallic versions which may or not reproduce well on certaindetermined to be the most Do not change the “Circlemay M”not be on fire. The Murray backgrounds due to contrast,readable because of their mark in any way. This wouldCity identity be is friendly and saturation, and readability.contrast and saturation. PD PD bad. Very bad. approachable. Keep this in mind Do not use mark variationsWhile or there are 8 colors in the MURRAY MURRAY MURRAY MURRAY Other “bad, very bad” andalterations your projects will be friendly CITY FIRCITYE PUBLICPOLICE POLICE backgrounds that are notMurray shown City color palette, each is POWER DEPA TTOARRNT MENTEYS DESERPARTVICESMENT DEPARTMENT of the mark include, butand are approachable, too. MURRAY PUBLIC in this guide. intended for use with a particular not limited to: new “M” shapes, SERVICES Those acceptable variationsmark and department. They shaded logos, and spinning 3-D shown in this guide haveshould been not be swapped. metallic versions which may or determined to be the most may not be on fire. The Murray readable because of their City identity is friendly and contrast and saturation. PD approachable. Keep this in mind While there are 8 colors in the MURRAY MURRAY MURRAY and your projects will be friendly CITY PUBLIC POLICE Murray City color palette, each is A TTORNEYS SERVICES DEPARTMENT and approachable, too. intended for use with a particular mark and department. They should not be swapped. City Department Logo Usage cont. Logo Dont’s cont. Group 4, Color Specific

City Department Logo Usage cont.APPLY TO GROUP 4 — CITY POWER APPLY TO GROUP 4 — CITY POWER Group 5, ColorGroup Specific 4: Murray Power Do not “mix-and-match” Blue, Power Dept. department colors. Do use the logo in two colors: Do not use your department color as a background color and Group 4: CityBlack Skyand Murray Blue City Power Blue. MURRAY MURRAY MURRAY substitute another color for the MURRAY MURRAY MURRAY CITY CITY CITY mark. Only use variations as PUBLIC PUBLIC PUBLIC A P P L Y T O POWER G R O U P 5 — CITYPOWER WATER POWER SERVICES SERVICES SERVICES Water DivisionThe variations in the top row described in this guide. are strongly recommended. The Do not substitute any other Do use the backgroundlogo in white tint shownand in the colors for specified department Murray Sky topBlue. row A on black the right and and middle colors—in the mark or the type. MURRAY MURRAY white optionrow is also in the available. center should be a If a specified spot color is not PUBLIC SERVICES PUBLIC SERVICES 20% tint of the city blue. available, use the black version MURRAY MURRAY of the logo. Do print all blacks at 100%. CITY CITY Do not alter logo configuration. POWER POWER Do not alter the size relation- The other variations shown here ships between the “Circle M” MURRAY are acceptable when circum- PUBLIC and logotype. If a smaller logo is SERVICES stances require them. required, please use one of the MURRAY alternates provided. PUBLIC SERVICES Do not place any city or

MURRAY MURRAY MURRAY department logos over patterns. CITY CITY CITY Do not outline marks or type. POWER POWER POWER Do not use any city or department logos as a “watermark” or background pattern. MURRAY MURRAY CITY FIRE Logo Do Not’s Do not place the logo on a POWER DEPARTMENT photograph or illustration if All versions ofLogo department Dont’s logos are this hinders the legibility of the not equal—some will not reproduce logo. Use the logo variation that well on certainAll versionsbackgrounds of department due to provides the best contrast and contrast, saturation,logos are andnot equal—somereadability. will readability. not reproduce well on certain Do not change the “Circle M” Do not usebackgrounds mark variations due to contrast, or mark in any way. This would be backgroundssaturation, that are andnot readability. shown in PD bad. Very bad. this guide. Do not use mark variations or MURRAY MURRAY MURRAY Other “bad, very bad” alterations CITY FIRE POLICE backgrounds that are not shown POWER DEPART MENT DEPARTMENT of the mark include, but are MURRAY The acceptable variations shown PUBLIC in this guide. not limited to: new “M” shapes, SERVICES in this guide Thosehave beenacceptable determined variations shaded logos, and spinning 3-D to be the mostshown readable in this becauseguide have of been metallic versions which may or their contrastdetermined and saturation. to be the most may not be on fire. The Murray readable because of their City identity is friendly and While there are eight colors in the contrast and saturation. PD approachable. Keep this in mind Murray City color palette, each is While there are 8 colors in the MURRAY MURRAY MURRAY and your projects will be friendly intended for use with a particular CITY PUBLIC POLICE Murray City color palette, each is A TTORNEYS SERVICES DEPARTMENT and approachable, too. mark and department.intended for useThey with shoulda particular not be swapped.mark and department. They should not be swapped.

21 Logo Do Not’s cont.

Do not “mix-and-match” department colors.

Do not use your department color as a background color and substitute another

P U B L I C P U B L I C P U B L I C color for the mark. Only use variations as W O R K S W O R K S W O R K S described in this guide.

Do not substitute any other colors for specified department colors—in the mark

or the type. If a specified spot color is P U B L I C W O R K S P U B L I C W O R K S not available, use the black version of the logo.

Do not alter logo configuration.

P U B L I C Do not alter the size relationships W O R K S between the “Circle M” and logotype. If a smaller logo is required, please use one P U B L I C W O R K S of the alternates provided.

Do not place any city or department logos over patterns that make the text difficult to read. Do not outline marks or type. Do not use any city or department logos as a “watermark” or background pattern.

Do not place the logo on a photograph or illustration if this hinders the legibility of the logo. Use the logo variation that provides the best contrast and readability.

Do not change the “Circle M” mark in any way. This would be bad. Very bad.

Other “bad, very bad” alterations of the mark include, but are not limited to: new “M” shapes, shaded logos, and spinning 3-D metallic versions which may or may not be on fire. The Murray City identity is friendly and approachable. Keep this in mind and your projects will be friendly and approachable, too.

22 Formal Stationery - Letterhead Formal stationery should be printed in each department’s color. Questions about ordering letterhead may be directed to the City Purchasing Agent.

Usage

To reduce waste and contain Do NOT print the costs, formal stationery department logo and should be used for official custom information on correspondence. Bulk or the second sheets as part internal communications of your content. This should be written using information is reserved for Stationery Templates (see the cover sheet on formal following pages). letterhead pages. Use the same margins and See the Stationery Template spacing for composing your section for margin, spacing document on second sheets. and font details. Do NOT create your own For correspondence and layout for city or department documents requiring more letterhead or templates. Use than one page, use the blank only what has been provided “second sheet”. to you.

City Hall 5025 South State St Murray, Utah 84107

Customization The formal stationery must be customized in one of the following formats:

O P T I O N A : O P T I O N B : O P T I O N C :

Mayor’s Name, Title Division Name Department Head Name, Department Head Name, Phone number, Fax number Title Title, Phone number, Fax Division names number Address Address Address

Do NOT obtain blank letterhead shells and print customized information yourself.

23 Stationery Templates For less official and internal communications, templates have been developed in Microsoft Word which are consistent with the formal letterhead.

Usage DO NOT modify the F O N T S : information contained in The stationery template will be the header or footer of The preferred font for Murray printed in color or black and the template. Modifications correspondence is Fournier. white from your own printer. It must be authorized and If your computer does not should be your more commonly implemented by the Mayor’s have Fournier, use Times New used method for printing office. Each template is set up Roman or Calibri. internal correspondence and with appropriate margins, line documents. spacing and fonts. If for some reason these preferences do not appear, use the following Working with the guidelines. Template M A R G I N S : A variety of templates have been designed and are available The following margins for department use. The use correctly align your text with of department templates is the stationery design and are determined by the department preferred when using the head; he or she can address any questions about accessing the stationery template: department template. Top 2” (this allows for your text to begin within Each template includes the the colored area if you are department’s logo, name and printing on formal stationery) contact information. Left 1.5” (your left margin should line up with the department name above) Right 1” (this may be slightly modified if needed for space)

Bottom 1” (This allows enough room for the address)

24 FormalFormal Stationery Stationery - Envelopes - Envelopes Formal Stationery - Business Cards Formal envelopes should be printed with each department’s logo and color. All formal envelopes are Formal envelopes have been printed with each department’s logo and color. All Business cards in each department’s logo and color are available for order from the printed with the applicable return address of the department on the front sealing flap of the envelope. formal envelopes are printed with the Murray City Municipal Building mailing City Recorder’s Office. address in Usage case of returned mail. Formal envelopes should be used for formal and official Obtaining Business Cards correspondence.Usage Obtaining Formal Envelopes For cost-saving purposes, business cards have been printed as color Formal envelopes should be used Envelopes may be ordered They should not be used for “shells” — blank cards which for formal and official correspon- through the City Recorder’s internal and bulk mailings. include the city name, department dence. Office. name and logo, and a colored Utilize the official Murray City No customization is required. fonts when printing mailing bar in which some customized They should not be used for addresses on envelopes: information will appear. internal and bulk mailings. Fournier or Times New Roman (preferred) Utilize the official Murray City 1/4˝ 5/16˝ Name/Number Imprinting fonts when printing mailing Usage Trade Gothic,addresses Arial or onCalibri envelopes: The business card is designed to

(alternate) fit the following information. You MURRAY CITY CORPORATION 1/2˝ Fournier or Times New Roman need not print every line if it does 3/4˝ [email protected] (preferred) not apply to you. TradeGothic or Arial (alternate) Name Here, Title Name, Title 1 3/8˝ 801-000-0000 FAX 801-000-0000 E-mail Phone, Fax, Cell Murray City Municipal Building, 5025 State Street, Suite 203 Address (location and/or mailing) P.O. Box 57520, Murray, Utah 84157-0520

N a m e / A d d r e s s I m p r i n t i n g 4 3 / 4 ˝ Orders for business cards Name/Address Imprinting 4 3/4˝ are handled through the City Recorder’s Office. Provide the information desired; the Recorder’s Office will have your 2 1 / 1 6 ˝ 2 1/16˝ business cards professionally printed in the quantity you desire.

Do NOT obtain blank business Addressee’s Name card shells and print customized Addressee’s Title Company Name information yourself. A specific Street Address City, State, Zip Code template has been provided to

PROCESS C- 20 M- 0 Y- 100

K- 19 our printer partners which will maintain consistency among all MURRAY CITY CORPO RATION department’s business cards. F INANCE & ADMINISTRATION

25 Formal Stationery - Business Cards Business cards should be printed using each department’s logo and color, in accordance with the guidelines below. If you need assistance ordering business cards, please contact the City Purchasing Agent.

Usage

The business card is designed to fit the following information. You need not print every line if it does not apply to you.

Name, Title

E-mail

Phone, Fax, Cell

Address (location and/or mailing)

Do NOT obtain blank business card shells and print customized information yourself. A specific template has been provided that printers should follow in order to maintain consistency among all department’s business cards.

PROCESS C- 20 M- 0 Y- 100

K- 19

26 General Paper Applications Apparel T-shirts and other screened items Usage GeneralGet the appropriate Paper logo fromApplications The screening vendor may obtain NOTEPAD EXAMPLE theGeneral Murray Recorder's Paper Office (use Applications theApparel logo file type needed from the vector file, not a GIF or JPEG). MurrayT-shirts City Recorder'sand other Office. screened items Usage Usage Vendors can also obtain logo files MURRAY Get the appropriate logo from F INANCE & ADMINISTRATIONN O T E P A D E X A M P L E TheThe logo screening may only vendor be printed may obtain in from the this office. NOTEPAD EXAMPLE Get thethe appropriate Murray Recorder's logo (use Officea vector (use file, not black,the logowhite, file or typethe department’s needed from the Y A R & N R E I O C T a GIF or JPEG). U N A A R specific color. Be sure to specify M N T I F IS vector file, not a GIF or JPEG). N I Murray City Recorder's Office. M D Use the General Style Guide for the ink color with your vendor A guidelines on placement, clear- MURRAY and refer to the Coated PMS Vendors can also obtain logo files F INANCE & ADMINISTRATION The logo may only be printed in space, color, and size. Vendorsfrom can theobtain this logo office. files from the Murray colorblack, specifications white, or the in department’s the Murray Y A

City website. R & N

City Logo style guide. E O R I C T U N A A R specific color. Be sure to specify M N T PROCESS C- 20 I M- 0 F IS Y- 100 N I K- 19 M D As a general rule, the logo should A Use the General Style Guide for the ink color with your vendor be centered on the cover of Use theguidelines General Styleon placement, Guide for clear- guidelines on Beand sure refer to select to the a Coatedshirt (or PMS other cards, notes, etc. or placed in the placement,space, clear color, space, and color, size. and size. background)color specifications with a color in thethat Murray upper left hand corner. Paper providesCity Logo sufficient style guide. contrast for productsAs a general using rule,the logo the logoshould should the logo. The logo printing and As a general rule, the logo should be centered be considered an extension the background should not clash. on the coverbe centered of cards, on notes, the cover etc. or of placed in the Be sure to select a shirt (or other of the city and department upper leftcards, hand notes, corner. etc. orPaper placed products in the using background) with a color that stationery. If the logo is to be White is the recommended the logoupper should left be hand considered corner. anPaper extension of provides sufficient contrast for used in conjunction with a writing background for best production the cityproducts and department using the stationery. logo should If the logo the logo. The logo printing and area—i.e. a notepad or sticky of any logo. is to bebe used considered in conjunction an extension with a writing area the background should not clash. i.e. a notes—itnotepadof the cityorshould sticky and appeardepartment notes init theshould appear in the upper left hand corner. If it is to be used upperstationery. left hand If thecorner. logo If is itto is be to EmbroideredWhite is the recommended shirts and other items as a cover or stand alone image, it should be beused used in as conjunction a cover or stand with alonea writing background for best production centered with the appropriate size and spacing image, it should be centered with Theof embroideryany logo. vendor may For golf shirts, embroider the from thearea—i.e. edges. a notepad or sticky the appropriate size and spacing obtain the logo file type needed Circle M logo on the chest pocket notes—it should appear in the from the Murray City web site. area at from the edges. upper left hand corner. If it is to Embroidered shirts and other1-1/2” diameteritems and the Be surebe that used the as Circle a cover M oris notstand smaller alone than The logo may only be department name on the left Y A R & N R E I O C T Be sure that the Circle M is not U N A The embroidery vendor may A R For golf shirts, embroider the M N T embroidered in black, white, or sleeve at approximately 1/4” high. I F IS image, it should be centered with N 1/2” or you will need to use the logo version I M D A with smallernothe icon. appropriate than 1/2” sizeor you and will spacing theobtain department’s the logo specific file type color. needed ThisCircle allows M logofor better on the readability chest pocket Befrom sure theto specify Murray the City PMS web color site. area at needfrom to theuse edges.the logo version with of the department name in The logotwo side-by-sideshould only circles.be printed in black or in with your vendor for the thread embroidery.1-1/2” diameter and the andThe refer logo to maythe Coatedonly be PMS department name on the left Y the department’s official city color. A R & N R E I O C T Be sure that the Circle M is not U N A A R M N T embroidered in black, white, or sleeve at approximately 1/4” high. I color specifications in the Murray F IS On long-sleeve shirts, embroider N I M D The logo should only be printed A smaller than 1/2” or you will Citythe Logo department’s style guide. specific color. theThis circle allows on the for chest better pocket readability area in needblack to or use in thethe department’slogo version with Be sure to specify the PMS color andof the the department department name name on in the official city color. two side-by-side circles. MURRAY Bewith sure your to select vendor a shirt for the(or otherthread leftembroidery. cuff. FINANCE & S T I C K Y N O T E E X A M P L E and refer to the Coated PMS ADMINISTRATION background) with a color that STICKY NOTE EXAMPLE color specifications in the Murray On long-sleeve shirts, embroider The logo should only be printed provides sufficient contrast for Jackets may be embroidered as theCity logo. Logo The style logo guide. embroidery describedthe circle for on the the long-sleeve chest pocket area in blackMU orRR AYin F theINANCE department’s& ADMINISTRATION and the background should not shirts.and Or,the departmentembroider the name full on the official city color. MURRAY clash.Be sure to select a shirt (or other logoleft on cuff. the back of the jacket, FINANCE & ADMINISTRATION background) with a color that centered and directly underneath STICKY NOTE EXAMPLE PROCESS C- 20 M- 0 Y- 100

K- 19 Whiteprovides is the sufficient recommended contrast for theJackets collar. may be embroidered as backgroundthe logo. The for bestlogo productionembroidery described for the long-sleeve MURRAY F INANCE & ADMINISTRATION THANK YOU CARD EXAMPLE ofand any thelogo. background should not shirts. Or, embroider the full clash. logo on the back of the jacket, centered and directly underneath White is the recommended the collar.

T H A N K Y O U C A R D E X A M P L E background for best production THANK YOU CARD EXAMPLE of any logo.

27 General Paper Applications Apparel ApparelT-shirts and other screened items Usage Get the appropriate logo from The screening vendor may obtain NOTEPAD EXAMPLE T-shirts and other screened items the Murray Recorder's Office (use the logo file type needed from the vector file, not a GIF or JPEG). The logoMurray may City only Recorder's be printed Office. in black, white, or the department’s MURRAY specific color. Be sure to specify Vendors can also obtain logo files F INANCE & ADMINISTRATION The logo may only be printed in the ink color with your vendor from the this office. black, white, or the department’s and refer to the Coated PMS Y A R & N R E I O C T U N A A R specific color. Be sure to specify M N T I F IS I N color specifications in the Murray M D A

PROCESS C- 20 M- 0 Y- 100

Use the General Style Guide for City Logothe ink style color guide. with your vendor K- 19 guidelines on placement, clear- and refer to the Coated PMS space, color, and size. Be surecolor to specificationsselect a shirt (orin theoth -Murray er background)City Logo stylewith guide.a color that As a general rule, the logo should provides sufficient contrast for the logo. The logo printing and be centered on the cover of Be sure to select a shirt (or other the background should not clash. cards, notes, etc. or placed in the background) with a color that upper left hand corner. Paper Whiteprovides is the sufficient recommended contrast for products using the logo should backgroundthe logo. for The best logo production printing and be considered an extension of anythe logo. background should not clash. of the city and department stationery. If the logo is to be White is the recommended Embroidered shirts and other items used in conjunction with a writing background for best production area—i.e. a notepad or sticky of any logo. notes—it should appear in the The embroidery vendor may For golf shirts, embroider the obtain the logo file type needed Circle M logo on the chest pocket upper left hand corner. If it is to from Embroideredthe Murray City web shirts site. and otherarea at items1-1/2” diameter and the be used as a cover or stand alone department name on the left sleeve image, it should be centered with The Thelogo embroidery may vendoronly maybe at Forapproximately golf shirts, embroider1/4” high. the This embroidered in black, white, or allows for better readability of the the appropriate size and spacing obtain the logo file type needed Circle M logo on the chest pocket the department’sfrom the Murray specific City web color. site. departmentarea at name in embroidery. from the edges. Be sure to specify the PMS color 1-1/2” diameter and the with your vendor for the thread The logo may only be Ondepartment long-sleeve name shirts, on theembroider left Y A and refer to the Coated PMS R the circle on the chest pocket area & N

R E I O C T Be sure that the Circle M is not U N A A R M N T embroidered in black, white, or sleeve at approximately 1/4” high. I F IS I N M color specifications in the Murray D and the department name on the A smaller than 1/2” or you will City Logothe department’s style guide. specific color. leftThis cuff. allows for better readability

PROCESS C- 20 M- 0 Y- 100 need to use the logo version with Be sure to specify the PMS color of the department name in K- 19 two side-by-side circles. Be surewith to your select vendor a shirt for (or the other thread Theembroidery. department name may be background)and refer withto the a Coatedcolor PMSthat embroidered under the logo on the providescolor sufficientspecifications contrast in the Murrayfor On long-sleeve shirts, embroider The logo should only be printed chest pocket area if space allows. the logo.City LogoThe stylelogo guide.embroidery the circle on the chest pocket area in black or in the department’s and the background should not and the department name on the official city color. clash. Jackets may be embroidered as MURRAY Be sure to select a shirt (or other describedleft cuff. for the long-sleeve FINANCE & background) with a color that ADMINISTRATION shirts. Or, embroider the full STICKY NOTE EXAMPLE White is the recommended backgroundprovides for sufficient best production contrast for logoJackets on themay back be embroidered of the jacket, as of anythe logo. logo. The logo embroidery centereddescribed and for directly the long-sleeve underneath MURRAY F INANCE & ADMINISTRATION and the background should not theshirts. collar. Or, embroider the full clash. logo on the back of the jacket, centered and directly underneath White is the recommended the collar. background for best production THANK YOU CARD EXAMPLE of any logo.

28 Fire & Police —— SpecialSpecial LogoLogo ApplicationsApplications Fire & Police FIRE TRUCK DECALS Fire & Police FIRE TRUCK DECALS ThisThis filefile isis setset upup inin 66 layers,layers, startingstarting withwith blackblack atat thethe bottombottom andand withwith whitewhite atat thethe top.top. The Fire and Police Departments have certain representations of their logos TheThe FireFire andand PolicePolice DepartmentsDepartments havehave certaincertain representationsrepresentations ofof theirtheir logoslogos (shown(shown TheseThese vinylvinyl colorscolors areare selectedselected fromfrom 3M3M ScotchcalScotchcal films.films. TheThe following following listlist showsshows thethe onon(shown thethe followingfollowing on the following pages)pages) whichwhich pages) areare which requiredrequired are required byby uniqueunique by needs needsthe unique andand positionspositions needs and ofof thesethese numbersnumbers foundfound underneathunderneath thethe vinylvinyl stripsstrips whichwhich correspondcorrespond toto thatthat color.color. DoDo notnot attemptattempt toto re-createre-create thisthis design;design; useuse thethe originaloriginal filesfiles whichwhich havehave beenbeen providedprovided toto thethe FireFire ChiefChief andand particularparticularpositions departments:ofdepartments: these particular departments:

••• ThereThere are areare universaluniversal universal traditionstraditions traditions inherentinherent inherent toto PolicePolice to Police andand FireFire and departmentsdepartments Fire departments everywhereeverywhere everywhere whichwhich areare notwhichnot associatedassociated are not withwithassociated otherother city citywith departments.departments. other city departments. (For(For example,example, (For thethe Malteseexample,Maltese CrossCross the Malteseandand badgebadge Cross shapes.)shapes.) and badge shapes.) •• FireFire andand PolicePolice distinguishdistinguish themselvesthemselves fromfrom otherother citycity departmentsdepartments withwith aa differentdifferent levellevel ofof civiccivic authority.authority. • Fire and Police distinguish themselves from other city departments with a different level of civic •• BothBoth havehave militaristic-stylemilitaristic-style organizationsorganizations inin whichwhich rankrank andand symbolicsymbolic identifiersidentifiers areare intrinsicallyintrinsically important.important. authority. Both have militaristic-style organizations in which rank and symbolic identifiers are •• WhileWhile bothboth departmentsdepartments areare clearlyclearly partpart ofof MurrayMurray CityCity (conveyed(conveyed throughthrough thethe useuse ofof thethe MM andand citycity colorscolors intrinsically important. While both departments are clearly part of Murray City, the public associate andand consistentconsistent usageusage ofof logologo onon printedprinted materials),materials), thethe publicpublic associateassociate thesethese departmentsdepartments withwith aa differentdifferent these departments with a different level of authority. levellevel ofof authority.authority. UU RR RR AA •• TheThe uniforms uniforms uniforms andand and vehiclesvehicles vehicles areare arecommunitycommunity community symbolssymbols symbols ofof protectionprotection of protection ---- theythey shouldshould -- they be be should identifiablyidentifiably be identifiably differentdifferent MM YY fromfromdifferent otherother from publicpublic other employeesemployees public andandemployees vehiclesvehicles and suchsuch vehicles asas ParksParks such andand asRec.,Rec., Parks Power,Power, and etc.etc.Recreation, Power, etc. •• TheThe patchpatch andand decaldecal designsdesigns areare primarilyprimarily reservedreserved forfor thesethese publicpublic displaysdisplays ofof authorityauthority (vehicles,(vehicles, • The patch and decal designs are primarily reserved for these public displays of authority (vehicles, uniforms,uniforms, etc.)etc.) TheThe officialofficial FireFire andand PolicePolice logoslogos areare usedused onon departmentaldepartmental communications.communications. (i.e.(i.e. TheThe logoslogos uniforms, etc.) The patches/decals are also used on equipment, uniforms, hats, etc. areare usedused onon stationery,stationery, businessbusiness cards,cards, flyers,flyers, newsletters,newsletters, etc.etc. TheThe patches/decalspatches/decals areare usedused onon equipment,equipment, uniforms,uniforms, hats,hats, etc.)etc.)

FireFire EmblemEmblem —— UsageUsage Fire Emblem — Usage

AA specificspecific specific emblememblem emblem forfor thethefor FireFire the Fire PoloPoloPolo ShirtShirt Shirt ChestChest EmbroideryEmbroidery POLOPOLOP O L O SHIRT SHIRTS H I R T CHESTCHESTC H E S T EMBROIDERYEMBROIDERYE M B R O I D E R Y DepartmentDepartment hashas been been developed developed (NOT(NOT( N O T SHOWN SHOWNS H O W N TOTOT O SCALE) SCALE)S C A L E ) Department has been developed Chest Embroidery tototo incorporateincorporateincorporate thethe thetraditionaltraditional traditional TheThe embroideryembroidery forfor polopolo shirtsshirts Maltese Cross used universally by FIREFIRE MalteseMaltese CrossCross usedused universallyuniversally byby shouldshouldThe beembroiderybe placedplaced onon forthethe leftleftpolo chestchest shirts R R fire departments. MMUU R RAAYY firefire departments.departments. ofofshould shirts.shirts. beFollowFollow placed thethe on colorcolor the schemeschemeleft chest DEPTDEPT aboveof shirts. and use Follow the original the color files scheme This emblem may be used for above and use the original files ThisThis emblememblem maymay bebe usedused forfor providedprovidedabove andtoto thethe use FireFire the ChiefChief original andand files public displays of the department’s provided to the Fire Chief and publicpublic displaysdisplays ofof thethe department’sdepartment’s Creative Graphics. Be sure to authority (patches, uniforms, hats, CreativeCreative Graphics. Graphics. Be Be sure sure to to select authorityauthoritydecals, etc.) (patches,(patches, but should uniforms,uniforms, have hats,hats, the selectselectembroidery embroideryembroidery threads threadsthreads that thatthatmatch the decals,decals,approval etc.)etc.) of but but the shouldshould Fire Chief. havehave thethe matchmatchspecified thethe specifiedspecified PMS colors PMSPMS as colorscolors closely asas as approvalapproval ofof thethe FireFire Chief.Chief. closelycloselypossible. asas possible.possible. FIRFIREE DEPTDEPT The color specifications must TheThebe followed colorcolor specificationsspecifications on the emblem; mustmust do Shoulder Patch be followed on the emblem; do ShoulderShoulder PatchPatch SHOULDER PATCH benot followed substitute on theother emblem; colors do or To embroider the uniform patch, SHOULDERS H O U L D E R PATCHP A T C H notnotbackground substitutesubstitute patterns. otherother colorscolors oror select a twill fabric matching or BLACKBLACK -- (220/225-12)(220/225-12) backgroundbackground patterns.patterns. ToToclose embroiderembroider to pantone thethe uniformuniform red (PMS patch,patch, 1797 WHITE REFLECTIVE - (280-10) The emblem will be used for selectselectcoated) aa twilltwill as fabricafabric background matchingmatching fabric oror for R R WHITE REFLECTIVE - (280-10) UU R RAAY REDRED -- (230-33)(230-33) TheTheuniform emblememblem patches willwill beasbe shown.usedused forfor closeclosethe tofullto pantonepantone shape of redred patch. (PMS(PMS The 17971797 other MM Y YELLOWYELLOW -- (230-015)(230-015) uniformuniform patchespatches asas shown.shown. coated)coated)patch asascolors aa backgroundbackground are stitched fabricfabric on forfor top MATTE WHITE - (220/225-20) A simplified variation of the thetheof fullfull this shapeshape red ofbackground;of patch.patch. TheThe the otherother cross MATTE WHITE - (220/225-20) emblem should be used for is stitched in a slightly darker red AA simplifiedsimplified variationvariation ofof thethe patchpatch colorscolors areare stitchedstitched onon toptop embroidery on golf shirts. for a subtle change between the two IFIF YOUYOU HAVEHAVE ANYANY QUESTIONS,QUESTIONS, pleaseplease callcall AA NN DD atat 801.328.3875801.328.3875 emblem should be used for ofof thisthis redred background;background; thethe crosscross emblem should be used for reds. Only use the original files for embroideryembroideryThe emblem onon for golfgolf vehicle shirts.shirts. decals is isis stitchedstitched inin aa slightlyslightly darkerdarker redred FIFIRERE creating this patch; files have been DEPTDEPT shown and should be used with forforprovided aa subtlesubtle tochangechange the Fire betweenbetween Chief. thethe twotwo TheThethe vinylemblememblem or paint forfor vehiclevehicle colors decalsdecalsspecified. isis reds.reds. OnlyOnly useuse thethe originaloriginal filesfiles forfor shownshown andand shouldshould bebe usedused withwith creatingcreating thisthis patch;patch; filesfiles havehave beenbeen thethe vinylvinyl oror paintpaint colorscolors specified.specified. providedprovided toto thethe FireFire ChiefChief oror maymay bebe obtainedobtained fromfrom AND.AND.

29 Fire & Police — Special Logo Applications F I R E T R U C K D E C A L S FIRE TRUCK DECALS This file is set up in 6 layers, starting with black at the bottom and with white at the top. The Fire and Police Departments have certain representations of their logos (shown These vinyl colors are selected from 3M Scotchcal films. The followingfollowing listlist showsshows thethe numbers found underneath the vinyl strips which correspond to that color. Do not attempt on the following pages) which are required by unique needs and positions of these numbers found underneath the vinyl strips which correspond to that color. Do not attempt to re-create this design; use the original files which have beenbeen providedprovided toto thethe FireFire Chief.Chief and particular departments:

• There are universal traditions inherent to Police and Fire departments everywhere which are not associated with other city departments. (For example, the Maltese Cross and badge shapes.) • Fire and Police distinguish themselves from other city departments with a different level of civic authority. • Both have militaristic-style organizations in which rank and symbolic identifiers are intrinsically important. • While both departments are clearly part of Murray City (conveyed through the use of the M and city colors and consistent usage of logo on printed materials), the public associate these departments with a different level of authority. U R R A • The uniforms and vehicles are community symbols of protection -- they should be identifiably different M Y from other public employees and vehicles such as Parks and Rec., Power, etc. • The patch and decal designs are primarily reserved for these public displays of authority (vehicles, uniforms, etc.) The official Fire and Police logos are used on departmental communications. (i.e. The logos are used on stationery, business cards, flyers, newsletters, etc. The patches/decals are used on equipment, uniforms, hats, etc.)

Fire Emblem — Usage

A specific emblem for the Fire Polo Shirt Chest Embroidery POLO SHIRT CHEST EMBROIDERY Department has been developed (NOT SHOWN TO SCALE) to incorporate the traditional The embroidery for polo shirts FIRE Maltese Cross used universally by should be placed on the left chest M U R R A Y fire departments. of shirts. Follow the color scheme DEPT above and use the original files This emblem may be used for provided to the Fire Chief and public displays of the department’s Creative Graphics. Be sure to authority (patches, uniforms, hats, select embroidery threads that decals, etc.) but should have the match the specified PMS colors as approval of the Fire Chief. closely as possible. FIRE DEPT

The color specifications must be followed on the emblem; do Shoulder Patch SHOULDER PATCH not substitute other colors or B L A C K - ( 2 2 0 / 2 2 5 - 1 2 ) To embroider the uniform patch, BLACK - (220/225-12) background patterns. W H I T E R E F L E C T I V E - ( 2 8 0 - 1 0 ) select a twill fabric matching or WHITE REFLECTIVE - (280-10) R R R E D - ( 2 3 0 - 3 3 ) U A Y RED - (230-33) The emblem will be used for close to pantone red (PMS 1797 M Y E L L O W - ( 2 3 0 - 0 1 5 ) YELLOW - (230-015) uniform patches as shown. coated) as a background fabric for M A T T E W H I T E - ( 2 2 0 / 2 2 5 - 2 0 ) the full shape of patch. The other MATTE WHITE - (220/225-20)

A simplified variation of the patch colors are stitched on top I F Y O U H A V E A N Y Q U E S T I O N S , p l e a s e c a l l A N D a t 8 0 1 . 3 2 8 . 3 8 7 5 IF YOU HAVE ANY QUESTIONS, please call A N D at 801.328.3875 emblem should be used for of this red background; the cross embroidery on golf shirts. is stitched in a slightly darker red FIRE DEPT for a subtle change between the two The emblem for vehicle decals is reds. Only use the original files for shown and should be used with creating this patch; files have been the vinyl or paint colors specified. provided to the Fire Chief or may be obtained from AND.

30 Police Applications Police Applications Vinyl Applications Usage Divisions — Vehicle ID Police Motorcycles Usage Usage Two specific applications for the Police The Police divisions in need of Decals for Murray Police motorcycles For applications requiring the use of applied vinyl, the following colors correspond with official Murray Two specific applications for Police Department. Do not allow “Police Department.” All lettering Department, a vehicle and patch design, vehicle identification should use the have been prepared outside of Murray colors: have beenthe developedPolice Department, to meet a specific patch vendorsPolice Circle to re-create M logo artwork in slate or blue (seeshould be logoblack vinyl,guidelines. all capital This approved design and vehicle design, have been colors. letters, in TradeGothic Bold 2, as department needs. Both designs reflect vinyl color matching on next page), is consistent with Police Policies and is ScotchCal 300 Series: developed to meet specific used in logo. Use the original logo the color palette and typography of and substitute the division name for subject to change with the approval of the Murray Fire Red = Atomic Red department needs. Both designs configuration as a guide for size Murray City and the Murray Police the words “Police Department.” For Chief of Police. Murray Police Blue = Shadow Blue reflect the color palette and Police Vehicles and placement. Department. example, “Animal Control” or “Code Murray Light Orange = Chrome Yellow typography of Murray City and Enforcement” would replace “PolicePolice Motorcycles Murray Power Blue = Sky Blue the Murray Police Department. The Police vehicle design has Department.” All lettering should Murray Orange = Bright Orange Police Vehicles “been provided to MC Signworks andbe blackshould vinyl, be produced all capital only letters, Decalsin for Murray Police Murray Gray = Medium Gray motorcycles have been prepared The PoliceShoulder vehicle Patches design has been fromTradeGothic the original Bold file 2, to as usedmaintain in logo. Murray Green = This color must be screened onto vinyl; use PMS 383 outside of Murray logo guidelines. Centennial Yellow = This color must be screened onto vinyl; use PMS 609 provided to specific vendors and should typo-graphicUse the original standards. logo configuration as While they are currently in use in be producedThe Policeonly from patch the will original be used file a guide for size and placement. conjunction with approved Police When creating logos from vinyl, the Circle M should appear in the color listed above. The icon within to maintainon Police typo-graphic uniforms. It standards.may be Serving Since 1903” may be added used for other displays of police on lower passenger door panels. car decals, an official design within the Circle M should always be white. This may be achieved with a simple cutout of the icon if the vinyl is Work with Police administration to placed on a white background. If not, the icon must be added in white vinyl. Similarly, the M in the circle authority (i.e. hats, jackets, etc.) The type must be black, in SHOULDER PATCHES obtain vendor information. must appear white or black as specified in the department logo guidelines in the Murray Logo Style Guide. but must have the approval of the TradeGothic, ( preferably Bold 2 (NOT SHOWN TO SCALE) Police Chief. ) and should not have quotation Serving Since 1903 may be added URRAY URRAY M UTAH M UTAH

marks around it.

on lower passenger door panels. The

POLICE CADET

type mustOther be Policeblack, divisions in TradeGothic, requiring (preferablya shoulder Bold 2) patchand should should not follow have the same colors, fonts, logo, Divisions — Vehicle ID quotation marks around it. patch shape and layout as the Police patch. Only the center bar The Police divisions in need of should change with the division vehicle identification should use URRAY URRAY M UTAH M UTAH

the Police Circle M logo in slate

name: Cadet, Animal Control, or

CROSSING GUARD ANIMAL CONTROL

Crossing Guard. blue (see vinyl color matching on next page), and substitute When ordering new patches, the division name for the words use only the provided artwork “Police Department.” For example, which is in the keeping of the “Animal Control” or “Code POLICE VEHICLE DIVISION ID EXAMPLES REFLECTIVE NIGHT SIGNATURE Enforcement” would replace REFLECTIVE NIGHT SIGNATURE SHOWN BELOW SHOWN BELOW MURRAY CODE ENFORCEMENT

POL ICE

MURRAY POLICE VEHICLE DECALS CODE POLICE VEHICLE DECALS WHITE REFLECTIVE VINYL SHOWN GRAY ENFORCEMENT WHITE REFLCTIVE VINYL SHOWN GRAY

SERVING SINCE 1903 MURRAY PPOOLL ICE

31 Police Applications

Shoulder Patches

The Police patch will be used on Police uniforms. It may be used for other displays of police authority (i.e. hats, jackets, etc.) but must have the approval of the Police Chief.

Other Police divisions requiring a shoulder patch should follow the same colors, fonts, logo, patch shape and layout as the Police patch. Only the center bar should change with the division name: Cadet, Animal Control, or Crossing Guard.

When ordering new patches, use only the provided artwork which is in the keeping of the Police Department. Do not allow vendors to re-create artwork or colors.

Vinyl Applications

Usage

For applications requiring the use of applied vinyl, the following colors correspond with official Murray colors:

ScotchCal 300 Series: Murray Murray Fire Red = Atomic Red Murray Police Blue = Shadow Blue Murray Water Blue = Sky Blue Murray Light Orange = Chrome Yellow Murray Orange = Bright Orange Murray Gray = Medium Gray Murray Green = This color must be screened onto vinyl; use PMS 383

When creating logos from vinyl, the Circle M should appear in the color listed above. The icon within the Circle M should always be white. This may be achieved with a simple cutout of the icon if the vinyl is placed on a white background. If not, the icon must be added in white vinyl. Similarly, the M in the circle must appear white or black as specified in the department logo guidelines in the Murray Logo Style Guide.

32 R E T I R E D L O G O S

The following logos have been retired because of department organizational changes or logo redesigns. The Fire Department has opted to use the badge design identified on pages 29-30.

PROCESS C- 20 M- 0 Y- 100

K- 19 COATED PMS (SPOT) COLORS COATED PMS (SPOT) COLORS P ANTONE 383 CVC P ANTONE 383 CVC

PROCESS C- 0 M- 97 Y- 100 K- 0

PROCESS C- 20 M- 0 Y- 100

K- 19 PROCESS C- 0 M- 32 Y- 80 K- 0

PROCESS C- 3 M- 0 Y- 0 K- 32

A mark commemorating Murray City’s Centennial year was developed specifically for centennial events, committees, and other related communications. The color for the Centennial mark is Murray Centennial Yellow.. This logo is currently not in use.

PROCESS C- 0 M- 0 Y- 46 K- 6

BLACK—WHITE M PROCESS C- 0 M- 0 Y- 46 K- 6 33 IF YOU WOULD LIKE MORE INFORMATION AND/OR ARTWORK PLEASE CONTACT:

THE MURRAY CITY MAYOR’S OFFICE

PHONE: 801-264-2600

Use of the logo in printed or electronic materials indicates your agreement to be bound by these standards . You may not alter the logo in any manner, including proportions, colors, elements, type, and so forth, or animate, morph, or otherwise distort its perspective or two dimensional appearance .

UPDATED AUGUST 2019 © M U R R A Y C I T Y C O R P O R A T I O N

34