From the Kitchen to the Podium
“The First Lady: From the kitchen to the podium How the gender equality revolution and the media forged a new political actor in democratic systems” EWA WIDLAK TESI DOCTORAL/2016 DIRECTORS DE LA TESI: DR JAUME GUILLAMET LLOVERAS DR CARLES PONT SORRIBES DEPARTAMENT DE COMUNICACIÓ Dedicat a en Marc, el meu suport més lleial ABSTRACT The first ladyship is nowadays one of the most mediatized, yet scientifically neglected unofficial institutions to be found in contemporary states. It is a figure which raises a number of questions regarding the nature of modern relations between politics and the media, politics and the citizens or the evolution of the public imaginary about womanhood, family and marriage within contemporary societies. The presented PhD thesis contains results of an investigation analyzing the role of the modern first lady and its evolution in Poland, France and Spain. It examines how major social and political processes, such as women’s empowerment and the development of mass media, influenced the figure of the first lady. The study, presented as a thesis by compilation of articles, is composed of four papers, published previously in scientific journals, addressing different issues about the first ladyship. The evidence suggests that the rise of the first lady in the studied countries would not have been possible without a greater visibility of women on the public stage, or without the media spotlight put on this legally unwritten office. Nevertheless, there lays a risk that a gendered outlook on the first ladyship may jeopardize future attempts to empower it. Key words: First ladyship, political communication, public image, media-politics relations, media influence, political celebrity, women’s empowerment, gendered frame, gender stereotypes.
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