In the business of schooling business

www.hslu.ch/wirtschaft Table of contents

1 Introduction 2 Competence centre for advanced management training 3 Advisory committee 4 Training and development 4 Bachelor of Science 5 Master of Science 5 International Office 5 Careers Service 6 School of Tourism 6 Professional development: EMBA, MAS, DAS and CAS 8 Research and consulting 8 Transfer Services 10 Institute of Management and Regional Economics 11 Institute of Communication and Marketing 11 Institute of Business Information Technology 12 Institute of Tourism 13 Institute of Financial Services 14 Five schools – one university 15 General information 16 Organisational chart

Publishing details

Concept and editing Lucerne School of Business

Design Lucerne School of Art and Design Teaching – research – consulting

Introduction

Teaching for the future, examining the status quo, helping clients succeed: Lucerne School of Business has a lot more to offer than just classrooms and lessons. Through its role in research and consulting it has succeeded in building close ties with business organisations, administrators and the public – pursuits that lie at the core of our unique set of values: in synch with industry, focused on what lies ahead, committed to clients.

Our curriculum is closely geared to the disciplines of management, control­ ling and accounting, finance and banking, communication and marke­ ting, public management and economics, tourism and mobility, and busi­ ness in­formation technology. You will find us to be a competent partner in these fields when it comes to professional development, research and consulting.

This brochure informs you about our programmes and services, explains what Lucerne School of Business is all about and is intended as food for thought. We hope to have caught your attention and look forward to hearing from you in the near future.

Prof. Dr Xaver Büeler, MBA Rector

1 Lucerne School of Business

Competence centre for advanced Management of the university Lucerne School of Business is led by management training Prof. Dr Xaver Büeler. The Management Board includes the following members: Rooted in central , with a national orientation Lucerne School of Business is the leading centre of competence in – Xaver Büeler, Rector management training in the region. The curriculum, together – Bettina Durrer, Head of the Institute of Communication with the research and consulting services we offer, are important and Marketing contributing factors to the development of a knowledge-based – Christoph Hauser, Co-Head of the Institute of Management society. To this end we train specialists and managers while sup­ and Regional Economics porting organisations and institutes in their research. Lucerne – Markus Hodel, Head of University Development School of Business is part of a solid network with other universi­ – Christoph Lengwiler, Co-Head of the Institute of Financial ties and partners in the fields of business and admin­istration Services Zug in Switzerland and abroad. – Muff Pius, Head of Bachelor Programmes – Linard Nadig, Co-Head of the Institute of Financial Services Zug It consists of the following five institutes: – Erik Nagel, Co-Head of the Institute of Management and Regional Economics – Institute of Management and Regional Economics – Denise Schindler, Head of Support Services – Institute of Financial Services Zug – Peter Daniel, Head of Master Programmes – Institute of Communication and Marketing – Jürg Stettler, Head of the Institute of Tourism – Institute of Tourism – Luc Ulmer, Head of Marketing and Communication – Institute of Business Information Technology – Markus Wyss, Head of the Institute of Business Information Technology Lucerne School of Business relies on the support of more than 300 motivated staff members. Our lecturers and research staff all have university degrees as well as a wealth of practical ex- perience in companies and public institutes. Our administrative Advisory Committee staff, too, is highly trained and committed to making sure that everything at the school runs smoothly. The Advisory Committee supports Lucerne School of Business with the necessary expertise so that it can live up to its promise of By the railway stations of Lucerne and Zug delivering and developing its services. It consists of individuals Thanks to its central location west of Lucerne Station and at Röss­ whose specialisation and experience are relevant to the main limatte nearby, Lucerne School of Business has a very attract- content areas of the school curriculum: ive location, even for those living outside of Lucerne. The school also has a campus in the city of Zug, a renowned business – Eva Brechtbühl, Swiss Tourism Association centre in Switzerland, where the Institute of Financial Services is – Martin Bütikofer, Swiss Federal Railway located directly next to the station. – Dörig Adolf, Pukall Dörig + Partner – Fritz Erni, Hotel Montana – Armin Gallati, Schindler Group – Max Galliker – Christian Herrmann, Commercial Trusts – Peter Hofer, IHA-GfK Online Research – Paul Huber, former city council member – Marcel Imhof, Schmolz und Bickenbach – Helmut Kaufmann, Credit Suisse – Hanspeter Kiser, independent consultant – Mario Lütolf, Swiss Tourism Association – Marty Franz, Raiffeisenbank Schweiz – Res Marty, Büro Bildung und Beratung – Thomas Meseck, Alago IT Consulting – Arthur Metry, Arthur Metry International GmbH – Elisabeth Meyerhans Sarasin, Federal Department of Finance – Bettina Schibli, LZ Medien Holding – Walter Stadelmann, Emmi Switzerland – Stäger Rudolf – Peter Vollmer, National Council member, Swiss Association of Public Transport/Cable Cars – Daniel Von Arx, Lucerne Cantonal Bank – Hans Widmer, National Council member – Albert Wyler, Bergbahnen Engelberg Titlis AG

2 Mission of Lucerne School of Business What role do ethics play in our work? Ethical responsibility lies at the heart of our conduct toward staff Who we are and what we do members and students. We are the business science centre of Lucerne University of We create an environment that facilitates high performance, Applied Sciences and Arts. The curriculum, research and advice teamwork, mutual respect and honesty. we offer make an important contribution to the development We are committed to providing equal opportunities for our staff of a knowledge-based society. In this connection we train members, students and partners. specialists and managers and support organisations and insti­ tutes in all aspects relating to their business. How do we involve our staff members? We adopt a cooperative and participative management style. What are our areas of expertise? As a progressive employer we communicate openly with our staff We specialise in areas closely associated with our competencies, members and involve them in development and decision-making a combination that defines our image regionally as well as inter- processes. nationally. They include: We expect our staff members to take personal responsibility and encourage them in their initiatives and professional development. – Management – Controlling and accounting How do we understand quality? – Finance and banking Our commitment to improving quality is a central aspect of our – Communication and marketing work. – Public management and economics Our staff members have the best possible training and experience – Tourism and mobility and are committed to developing their skills and knowledge con­ – Management information systems tinually. The services and solutions we offer take the requirements of What are the distinctive characteristics of our professional specific target groups and situations into account, are based on development programmes? scientific principles and rely on up-to-date methods. Our programmes adopt a holistic approach and regard learning Our modern facilities enable us to deliver our services in an opti­ as a life-long process. mal way. We help students develop their technical skills and decision- Our quality assurance systems are effective and efficient and making powers and encourage responsible action. contribute toward the development of the university.

We create an innovative learning culture at the university level. How do we communicate with our partners and the public? We communicate regularly and in a transparent manner. Our We review our curricula regularly to ensure that they remain up- communication uses professional standards in order to build todate, geared to market requirements, flexible, targeted and a distinct and unique reputation and strengthen our image. Fur­ coherent. thermore, it is geared to the requirements of a particular audience. What makes our research unique? It is at the cutting edge of current practice and adopts an analytical approach that is firmly rooted in the applied realm. We collaborate with partners in planning and managing research projects, whose findings are then assimilated in the curriculum with a view to adding value for industry and the school. When defining a problem, we adopt a structured and competent approach and recommend an innovative course of action.

What importance do we attach to our services and to the transfer of knowledge and skills? We are the hub connecting theory, research and practice as en­ countered in daily business. We help businesses stay competitive and assist administrators and political organisations in developing effective and future- oriented policies.

3 Training and development

Degree courses Lucerne School of Business now also features the Bachelor of Sci­ence in Business Administration with a major in International Bachelor and Master degrees Management and Economics that is taught in English. Virtually no other change has had as profound an impact on Swiss higher education as the Bologna reform. By establishing an in­ Having gained a Bachelor’s degree, students are eligible to con- ternational benchmark in courses and qualifications, the reform tinue studying at the Master degree level at a university or a has promoted mobility among students and has at the same continue university of applied sciences. time enhanced their career options internationally. Furthermore, students now have the opportunity to graduate from univer­ sities or universities of applied sciences with a Bachelor or a con­ secutive Master degree.

Lucerne School of Business currently has 1,200 Swiss and for­eign students enrolled in its programmes, some of which are full- time courses while others require students to work while studying.

Bachelor of Science Prof. Pius Muff, Deputy Rector, Head of the Bachelor's Programmes

The Bachelor programme of the Lucerne School of Business will open doors in business world and provides an ideal basis for succeeding in the job market. What is more, the university’s de­ Contact Lucerne School of Business grees are now valid beyond Switzerland’s borders, thanks lar­ Secretariat of the Bachelor Programmes gely to the European Credit Transfer and Accumulation System Zentralstrasse 9, P.O. Box 3140 (ECTS), which makes them compatible throughout Europe. 6002 Lucerne, Switzerland T +41 41 228 41 30 The Bachelor programme can partly be completed at a partner F +41 41 228 41 31 uni­versity abroad, without students having to repeat courses [email protected] and by keeping the financial burden to a minimum. www.bachelor-wirtschaft.hslu.ch

Anyone who has completed the Matura and worked in a relevant field for at least one year*, or who has an equivalent set of credentials, is eligible to enrol in the Bachelor degree course in business administration. Master of Science

* The Swiss «Kaufmännische Berufsmatura» also covers the requirement of Master programmes of Lucerne University of Applied Sciences and professional experience. Arts aim to link proven research methods with content directly relevant to daily business, a combination that offers a unique set In the courses offered in German, students can choose between of strengths when it comes to professional development. In seven attractive majors, which take an in-depth look at the princi­ ad­dition, the Master of Science courses allow students to gain pro­ ples of business administration. They include: fes­sional experience while studying, which means they will be able to apply the latest findings from research directly at their – Controlling and accounting work­place. – Finance and banking – Real Estate Lucerne University of Applied Sciences and Arts offers the follo­ – Communication and marketing wing consecutive Master courses: – Management and law – Public management and economics – Master in Banking and Finance: A programme for experts in fi­ – Tourism and transport nance (offered in cooperation with Zurich University of Applied Sciences) Students can enrol on a full-time basis or part-time in a work- study programme. – Master in Business Administration with Major in Business Deve­ lopment and Promotion: From innovation to successful market BA Major in Business Information Technology: launch The current Business Information Technology discipline will be offered as a separate major starting in the autumn of 2009. – Master in Business Administration with Major in Tourism: An at­ Majors are offered based on a minimum number of registrations. tractive combination of tourism studies and service manage­ ment (in cooperation with the University of Applied Sciences in Chur and lecturers from University of Brighton)

4 As of September 2009, Lucerne University of Applied Sciences The Erasmus Mobility Programme is divided into Outgoing and and Arts will also offer a Master degree in Business Administra­ Incoming Exchanges. In addition to a wide range of partners tion with a Major in Public and Nonprofit Management (subject in Europe, the School also has agreements with institutions in to ap­proval by the Federal Office for Professional Training and North America and has recently started to make contacts in Asia, Tech­nology). especially in the area of summer school offers. Students most often do an exchange in the fifth semester of their bachelor pro­ Our Master courses are intended for committed and capable stu­ gramme and are encouraged to take part in the information and dents who are looking to acquire additional expertise and de­ advisory process which starts in November each year. velop their careers.

The new consecutive Master degree counts as a second higher education level and should not be confused with the Master of Advanced Studies (MAS) or the Executive Master of Business Administration (EMBA) degree. Both the MAS and the EMBA are professional development courses that require students to have several years’ of practical experience in a management position. The consecutive Master degree, however, has a bigger workload and more stringent academic requirements.

Prof. Dr Gordon Millar, Prof. Jillaine Farrar, International Relations Coordinator Erasmus Outgoing Exchanges

Contact Lucerne School of Business International Office Prof. Dr Gordon Millar, International Relations Coordinator Prof. Jillaine Farrar, Erasmus Outgoing Exchanges Zentralstrasse 9, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 11 Dr Daniel Peter, F +41 41 228 42 12 Head of the Master's Programmes [email protected] [email protected] www.hslu.ch/w-exchanges

Contact Lucerne School of Business Secretariat of the Master Programmes Zentralstrasse 9, P.O. Box 3140 Careers Service CH-6002 Lucerne T +41 41 228 41 30 F +41 41 228 41 31 Lucerne School of Business’s Careers Service helps students ease [email protected] into professional life by hosting a range of events and offering www.hslu.ch/w-master numerous services in connection with career planning. It also sup­ ports companies and institutions in their search for qualified staff. Information about its services, such as formal and informal interviews, the job and event platform, as well as the curriculum International Office vitae database, can be accessed at

The International Office’s mission is to maintain, expand and www.careers.hslu.ch strengthen the Lucerne School of Business’s network of in­ ternational partnerships and contacts. This is achieved by the School’s Erasmus Mobility Programme, which organises ex­ changes for both students and lecturers, by participating in a facilitating role in the development of new educational pro­ grammes and research projects, and by representing the school at relevant national and international events, such as the an­ nual meeting of the European Association for International Education.

5 Training and professional development

Lucerne School of Tourism Professional development: EMBA, MAS, DAS and CAS Lucerne School of Tourism offers a rich, practice-based training experience, and its two-year work-study programme leads to a Lucerne School of Business offers over sixty Master of Advanced federally accredited diploma in tourism management. Upon com­ Studies (MAS), Diploma of Advanced Studies (DAS) and Certifi­ pletion of the course, students may transfer to the Bachelor cate of Advanced Studies (CAS) courses, as well as a range of pro­ programme of Lucerne School of Business, in which case their fessional development services that include specialised courses diploma counts as the first year of the Bachelor course. and seminars. They include the following fields:

The school’s curriculum is in the hands of lecturers from industry – Management and features numerous guest appearances by tourism experts. – Controlling and accounting It also includes four off-campus seminars held in Switzerland and – Finance and banking abroad, the development centre, and it requires students to com­ – Communication and marketing plete a comprehensive business plan. These are just some of the – Public management and economics things making this a challenging and varied learning experience. – Law, forensics and white-collar crime – Tourism and mobility In order to be admitted to the course, students must have com­ – Management information systems pleted a vocational training programme of at least three years. While enrolled, they must hold an administrative position with a Over 1,500 students are currently enrolled in the school’s courses, tourism or tourism-related organisation that requires them to which they attend in conjunction with a professional commit­ work at least 60% of regular working hours. ment. While these courses are geared to persons holding a degree from a university or university of applied sciences, persons with a proven track record in their field may also be admitted. On re­ quest, the school will offer customised courses and training pro­ grammes that are geared to the specific needs of an organisation directly on clients' premises.

Contact Lucerne School of Business Prof. Markus Wyss, Deputy Rector, Head of Professional Development Zentralstrasse 9, P.O. Box 3140 CH-6002 Lucerne Dr René Zeier, HSG T +41 41 228 41 11 Head of the Lucerne School of Tourism F +41 41 228 41 12 [email protected] www.hslu.ch/weiterbildung

Contact Lucerne School of Tourism Rösslimatte 48, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 41 F +41 41 228 41 44 [email protected] www.hslu.ch/hft

6 7 Research and consulting

Applied research and development, Transfer Services services Transfer Services are there to coordinate, among other things, the Research and development flow of ideas and mandates pertaining to applied research, We collaborate with partners in business and administration in consulting and professional development projects and to support planning and managing research projects whose findings are stu­dents and instructors in defining topics for projects and then assimilated in the curriculum with a view to adding value for Bachelor dissertations at the same time. industry and the school. By thoroughly linking our activities with current business practices, our partners in industry benefit This means that companies, as well as public administrators and from ready access to the latest research findings. We also ac­ private individuals, can benefit from the following: tively seek out opportunities to work with industry partners, ser­ vice providers, public administrators, nonprofit organizations Projects and associations by offering the following forms of collaboration: Specific solutions developed by three or four second-year stu­ dents under the supervision of an instructor and based on Customised research scientific research using a systematic approach underpinned by Carrying out scientific studies in the applied fields by staff mem­ theory. bers and/or lecturers with experience in project management. Establishing contacts to partner institutes through university and Time available: Approx. 110 hours per person industry networks as needed. Scheduling: Submission of topic, no later than the end of July; submission of paper, end of May in the following year. Scheduling: Please contact us anytime about questions relating Cost: CHF 450 to projects. Services and costs: On the basis of an agreement, project propo­ sal or research plan, some projects may be eligible for federal research grants (from KTI, SNF, federal offices or departments sponsoring research, etc.).

Consulting and other services Lecturers and/or staff members with experience in project man- agement will transfer their findings from university-level re­ search to partners in industry in an efficient way with a view to creating a long-term benefit. We offer the following services: Consulting, expert opinions, tests and assessments, benchmark Thomas Fosco, Business economist Head of the Transfer Services studies, business concepts, workshops and other services. Partner institutes may be involved as needed in the implementa­ tion phase. Bachelor dissertations The Bachelor dissertation is developed individually by third-year Scheduling: We welcome inquiries about projects at any time. students and constitutes a solution to a specific problem Scope of services: Based on the project proposal or offer, as developed on the basis of scientific research using a structured agreed. approach under the guidance of an instructor. Costs: Flat rate with cost ceiling, or billable hours. Time available: Approx. 270 hours per person Publications Scheduling/duration: Submission of topic, no later than mid Lucerne School of Business publishes a range of specialised litera­ August; submission of paper, mid June the following year. ture and articles, and it produces its own learning resources. Cost: CHF 450

Contact Contact Lucerne School of Business Lucerne School of Business Prof. Jürg Stettler Transfer Services Head of Research Thomas Fosco, Head of the Transfer Services Rösslimatte 48, P.O. Box 3140 Zentralstrasse 9, P.O. Box 3140 CH-6002 Lucerne CH-6002 Lucerne T +41 41 228 41 46 T +41 41 228 42 07 F +41 41 228 41 44 F +41 41 228 41 16 [email protected] [email protected] www.hslu.ch/w-forschung-entwicklung www.hslu.ch/w-transferservices

8 9 Institutes

Institute of Management and Regional Economics

The Institute of Management and Regional Economics has suc­ cessfully bridged theory and practice in the fields of teaching, professional development, consulting and research for thirty years. As a part of Lucerne School of Business, it is well-connected with other universities and partners in business and the adminis- trative fields in Switzerland and abroad. Furthermore, it is fully focused on the problems its clients encounter in their professional activities and participates in inter-disciplinary teams with a view to developing optimal solutions. Through its staff of appro­ ximately 70 professionals, the Institute provides over a wide range of academic qualifications and a rich mix of professional experience that allow it to succeed in its main areas of com­ petence, namely general management, services management, public and nonprofit management as well as regional eco­ nomics. The Institute also oversees the activities of adminet, a national competence centre for public relations of the Swiss universities of applied sciences, while its teaching responsibilities are closely tied to the management and economics curriculum.

Prof. Dr Erik Nagel Co-Head of the Institute of Management and Regional Economics

Dr Christoph Hauser Co-Head of the Institute of Management and Regional Economics

Contact Lucerne School of Business Institute of Management and Regional Economics Zentralstrasse 9, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 50 F +41 41 228 41 51 [email protected] www.hslu.ch/ibr

10 Institute of Communication and Institute of Business Information Marketing Technology

The Institute of Communication and Marketing consists of a well The Institute of Business Information Technology was founded trained team of specialists with a wide range of experience, in 1990 to ensure that expertise in technology is transferred as well as experts in communication, linguistics, corporate and effectively between Lucerne School of Business and its business online communications, marketing and languages. partners. Over the past 18 years, a steady effort has been made to establish and expand the Institute’s services in the It designs and conducts applied research projects, offers post- fields of professional development, applied research and graduate courses, seminars and conferences for communications de­­velopment and consulting. The Institute has since developed professionals, and accepts consulting mandates. Its primary into Switzer­land’s centre of competence when it comes to endeavour is to integrate communication and to live up to the information and process management, electronic business, data promise of helping companies and institutions compete on protection and information security, as well as IT forensics. the merits of the attention and acceptance they receive in their The Institute works closely with its clients to support them with environments. their professional development programmes. This means its seminars are adjusted to the individual requirements of compa­ nies, while its courses range anywhere from teaching com­ puter skills to strategic planning.

Bettina Durrer, M.A. Head of the Institute of Communication and Marketing

Prof. Markus Wyss Deputy Rector, Head of the Institute of Business Information Technology Contact Lucerne School of Business Institute of Communication and Marketing Zentralstrasse 9, P.O. Box 3140 CH-6002 Lucerne Contact T +41 41 228 99 50 Lucerne School of Business F +41 41 228 99 51 Institute of Business Information Technology [email protected] Zentralstrasse 9, P.O. Box 3140 www.hslu.ch/ikm CH-6002 Lucerne T +41 41 228 41 70 F +41 41 228 41 71 [email protected] www.hslu.ch/iwi

11 Institutes

Institute of Tourism

The Institute of Tourism was founded in 1993 and focuses fully on current issues encountered in the fields of tourism and mobility. It has wide-ranging expertise in training and develop­ ment in the tourism industry, conducts applied research and offers hands-on consulting services. The Institute's main activi­ ties are focused on destination management, online marke­ ting, sports tourism, health tourism, leisure travel, ecotourism and mobility management.

The Institute conducts market analyses and feasibility studies, helps to develop mission statements and business concepts and conducts assessments and impact analyses in these fields. It also performs market research and offers its services as modera­ tor and advisor while participating in processes as well.

The Institute currently consists of 26 lecturers, researchers and administrators with academic qualifications and practical experi­ ence. Its large network and close ties to industry partners, uni- versities and research institutes enable it to offer its clients a range of customised services.

Prof. Jürg Stettler Deputy Rector, Head of the Institute of Tourism

Contact Lucerne School of Business Institute of Tourism Rösslimatte 48, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 45 F +41 41 228 41 44 [email protected] www.hslu.ch/itw

12 Institute of Financial Services Zug Finance and banking This area of expertise focuses primarily on: The Institute of Financial Services Zug is the leader in the field of finance among the universities of applied sciences in Switzer­ – Financial Services Management land. It was founded in 1997 and enjoys the support of IFZ asso­ (e.g. bank management, bank marketing, ciation, which represents a diverse range of business interests. compliance management) – Financial markets (e.g. asset management, private banking, Many of the post-graduate courses offered by the Institute are financial instruments, financial analyses) unique in Switzerland and are geared to the needs of specia­ – Corporate finance (e.g. corporate finance, treasury, financial lists and managers in the financial industry and in companies. It risk management) also offers specialised seminars and a forum in financial leader­ – Real estate management ship for small and medium-sized companies. At the same time it collaborates with banks and organisations in conducting ap­ plied research projects. Its professors and lecturers assist students in projects for specific subjects offered by Lucerne School of Business at the Bachelor and Master levels.

The Institute works closely with industry and professional asso­ ciations (e.g. Swiss Private Equity and Corporate Finance Asso- ciation, CFO Forum Switzerland), and also performs management tasks on their behalf.

Prof. Christoph Lengwiler Co-Head of the Institute of Financial Contact Services Zug Lucerne School of Business Institute of Financial Services Zug Grafenauweg 10, CH-6304 Zug T +41 41 724 65 55 Controlling and accounting F +41 41 724 65 50 This area of expertise focuses primarily on: [email protected] www.hslu.ch/ifz – Controlling, management accounting – Financial accounting and reporting – Internal and external audits

Prof. Linard Nadig, federally certified teacher of commercial subjects Co-Head of the Institute of Financial Services Zug

13 General information

Five schools – one university Lucerne University of Applied Sciences and Arts’s research projects are strongly focused on practice and implemented on the basis Renowned as a centre of tourism and culture, Lucerne is also a city of scientific findings with a view to adding value on all sides. For of education, in which Lucerne University of Applied Sciences example, the loss-prevention foundation of cantonal buildings and Arts plays a leading role. With approximately 3,000 students at insurance providers recently sponsored a project to find ways to the Bachelor level and over 1,500 in its professional develop­ reduce damage to building facades caused by extreme winds. ment courses, it is the largest university in central Switzerland. It consists of the following five schools: Lucerne School of Enginee­ Another project involved working with Microsoft Switzerland and ring and Architecture, Lucerne School of Business, Lucerne School of other partners to examine the state of IT security in small and Art and Design, and Lucerne School of Music. Lucerne University medium-sized enterprises. A mandate by the city and canton of of Applied Sciences and Arts is a powerful contributor to business Lucerne, in conjunction with the Lucerne football club, led to the and cultural life in central Switzerland, and to the Lucerne region development of a preventive concept aimed at promoting crea­ in particular. As one of the country’s eight universities of applied tive and nonviolent forms of behaviour among football fans. sciences, it also holds a prominent place in the Swiss higher education landscape. On a broader scale, networking and collaborating with other univer­ sities and institutes here and abroad is taking on an increasingly Lucerne University of Applied Sciences and Arts’s innovative and important role – measures that promote mobility among students attractive curriculum offers Bachelor and Master degrees that facili­ and lecturers and open up new horizons for research projects. tate work across discipline boundaries and enables the university to develop a range of specialised services. It also plays a leading role in Switzerland when it comes to professional development, and its hands-on programmes are tailored to the needs of its clients and their employers. Its postgraduate courses confer the Execu­ tive MBA, Master of Advanced Studies (MAS) degree, the Diploma of Advanced Studies (DAS), and the Certificate of Advanced Studies (CAS) to students upon successful completion of their coursework.

Sabine Jaggy, Prof. lic. phil. nat., MBA Dean

Contact The Lucerne University of Applied Sciences and Arts University Management Board Frankenstrasse 9, P.O. Box 2858 CH-6002 Lucerne T +41 41 228 42 42 F +41 41 228 42 43 [email protected] www.hslu.ch

14 General information about The library The library of Lucerne School of Business is managed by Lucerne Lucerne School of Business Central and University Library and offers specialised literature Contact relating to the curriculum of the school, besides a range of gen- Lucerne School of Business eral materials on business studies. The library is open to the Zentralstrasse 9 general public. P.O. Box 3140 CH-6002 Lucerne Opening hours: Monday to Friday, 9:30 – 17:00 T +41 41 228 41 11 F +41 41 228 41 12 Students, lecturers and staff members of Lucerne School of Business can use the library during regular opening hours by [email protected] presenting their university ID card. www.hslu.ch/wirtschaft T +41 41 228 41 05 Opening hours [email protected] Information / switchboard: Monday to Friday, www.hslu.ch/w-bibliothek 8:00 to 12:00 and 13:30 to 17:00 Alumni association Building access: Monday to Friday 7:30 to 21:15 and Saturday Lucerne School of Business encourages its alumni to join a select 7:30 to 16:15. University buildings are closed on Sundays and on network, informs them about developments at the school and cantonal and city holidays. hosts a number of events, including seminars on specialised topics. Members can also benefit from numerous discounts of FH The university reduces opening hours during semester breaks. Schweiz, the university's umbrella organisation. Current member­ ship includes approximately 1,200 alumni and 1,000 students. Ideal seminar rooms in Lucerne and Zug Some professional development courses have their own alumni The rooms of Lucerne School of Business are available for rent associations. as well. With its excellent location directly at Lucerne railway station, the building becomes an ideal place for hosting events. [email protected] And the cafeteria and rooftop terrace are particularly suited www.alumnihslu.ch for coffee breaks and drinks receptions (see Catering below). Room facilities at the Lucerne campus include an auditorium (seating capacity 196), large classrooms (50), small class­ rooms (24-30), meeting rooms (20), a computer lab (25) and rooms for small groups (10-15).

Rooms at the Zug campus, situated only a few minutes from the , may also be rented. [email protected] www.hslu.ch/w-raumvermietung

Catering The university restaurant offers hot and cold meals to students, lecturers and staff members, while the cafeteria has a range of snacks and refreshments for in between. The facilities connect to a large rooftop terrace, an inviting place for relaxing in the warm­er seasons. [email protected] www.hslu.ch/w-mensa

15 Organisational chart

University of Applied Sciences and Arts

Lucerne School of Business

Institutes

Institute of Management Institute of Financial Institute of Communica­ Institute of Tourism Institute of Business and Regional Economics Services tion and Marketing Information Technology

Bachelor in International Manage­ Controlling & Accounting Communication & Tourism & Mobility Business Information Business ment & Economics Marketing Technology Administration Finance & Banking Public Management & Management & Law Economics

Master of Science Business Administration, Banking & Finance Business Administration, Major in Business Major in Tourism Development & Promotion

Professional Finance & Banking Communication & Tourism & Mobility Business Information development Marketing Technology

Research and Consulting, expert opinions, planning, testing, assessments, benchmarks, workshops, etc. services

16 Location

Lucerne School of Business is located on the western side of Two of the institutes have a different location. The Institute of Lucerne railway station, making it ideally accessible by public Tourism is situated nearby at the Rösslimatte campus, while the transport. Most of its professional training courses are held Institute of Financial Services Zug is located only a few minutes’ in rooms at this location. However, the school does not have its walk from the railway station in Zug. own parking facilities and thus recommends that all members use public transport.

Basel/Berne Zug/Zurich

Old town

Lucerne Train station Motorway A2 P P KKL Lucerne

P 1

2 Gotthard/Horw Map of Zug

Zurich Locations of the Lucerne School of Business

1 School of Business Zentralstrasse 9, CH-6002 Lucerne Switzerland

P T +41 41 228 41 11 3

Zug P Train Station 2 P School of Business P Institute of Tourism Rösslimatte 48, CH-6002 Luzern Lucerne Switzerland

T +41 41 228 41 45

3 School of Business Institute of Financial Services Zug Lake Zug Grafenauweg 10, CH-6304 Zug

T +41 41 724 65 55 Lucerne School of Business

Zentralstrasse 9 P.O. Box 3140 CH-6002 Lucerne

T +41 41 228 41 11 F +41 41 228 41 12

[email protected] 09-2008/ 02.08.190C.001