In the Business of Schooling Business
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In the business of schooling business www.hslu.ch/wirtschaft Table of contents 1 Introduction 2 Competence centre for advanced management training 3 Advisory committee 4 Training and development 4 Bachelor of Science 5 Master of Science 5 International Office 5 Careers Service 6 Lucerne School of Tourism 6 Professional development: EMBA, MAS, DAS and CAS 8 Research and consulting 8 Transfer Services 10 Institute of Management and Regional Economics 11 Institute of Communication and Marketing 11 Institute of Business Information Technology 12 Institute of Tourism 13 Institute of Financial Services Zug 14 Five schools – one university 15 General information 16 Organisational chart Publishing details Concept and editing Lucerne School of Business Design Lucerne School of Art and Design Teaching – research – consulting Introduction Teaching for the future, examining the status quo, helping clients succeed: Lucerne School of Business has a lot more to offer than just classrooms and lessons. Through its role in research and consulting it has succeeded in building close ties with business organisations, administrators and the public – pursuits that lie at the core of our unique set of values: in synch with industry, focused on what lies ahead, committed to clients. Our curriculum is closely geared to the disciplines of management, control- ling and accounting, finance and banking, communication and marke- ting, public management and economics, tourism and mobility, and busi- ness in formation technology. You will find us to be a competent partner in these fields when it comes to professional development, research and consulting. This brochure informs you about our programmes and services, explains what Lucerne School of Business is all about and is intended as food for thought. We hope to have caught your attention and look forward to hearing from you in the near future. Prof. Dr Xaver Büeler, MBA Rector 1 Lucerne School of Business Competence centre for advanced Management of the university Lucerne School of Business is led by management training Prof. Dr Xaver Büeler. The Management Board includes the following members: Rooted in central Switzerland, with a national orientation Lucerne School of Business is the leading centre of competence in – Xaver Büeler, Rector management training in the region. The curriculum, together – Bettina Durrer, Head of the Institute of Communication with the research and consulting services we offer, are important and Marketing contributing factors to the development of a knowledge-based – Christoph Hauser, Co-Head of the Institute of Management society. To this end we train specialists and managers while sup- and Regional Economics porting organisations and institutes in their research. Lucerne – Markus Hodel, Head of University Development School of Business is part of a solid network with other universi- – Christoph Lengwiler, Co-Head of the Institute of Financial ties and partners in the fields of business and admin istration Services Zug in Switzerland and abroad. – Muff Pius, Head of Bachelor Programmes – Linard Nadig, Co-Head of the Institute of Financial Services Zug It consists of the following five institutes: – Erik Nagel, Co-Head of the Institute of Management and Regional Economics – Institute of Management and Regional Economics – Denise Schindler, Head of Support Services – Institute of Financial Services Zug – Peter Daniel, Head of Master Programmes – Institute of Communication and Marketing – Jürg Stettler, Head of the Institute of Tourism – Institute of Tourism – Luc Ulmer, Head of Marketing and Communication – Institute of Business Information Technology – Markus Wyss, Head of the Institute of Business Information Technology Lucerne School of Business relies on the support of more than 300 motivated staff members. Our lecturers and research staff all have university degrees as well as a wealth of practical ex- perience in companies and public institutes. Our administrative Advisory Committee staff, too, is highly trained and committed to making sure that everything at the school runs smoothly. The Advisory Committee supports Lucerne School of Business with the necessary expertise so that it can live up to its promise of By the railway stations of Lucerne and Zug delivering and developing its services. It consists of individuals Thanks to its central location west of Lucerne Station and at Röss- whose specialisation and experience are relevant to the main limatte nearby, Lucerne School of Business has a very attract- content areas of the school curriculum: ive location, even for those living outside of Lucerne. The school also has a campus in the city of Zug, a renowned business – Eva Brechtbühl, Swiss Tourism Association centre in Switzerland, where the Institute of Financial Services is – Martin Bütikofer, Swiss Federal Railway located directly next to the station. – Dörig Adolf, Pukall Dörig + Partner – Fritz Erni, Hotel Montana – Armin Gallati, Schindler Group – Max Galliker – Christian Herrmann, Commercial Trusts – Peter Hofer, IHA-GfK Online Research – Paul Huber, former city council member – Marcel Imhof, Schmolz und Bickenbach – Helmut Kaufmann, Credit Suisse – Hanspeter Kiser, independent consultant – Mario Lütolf, Swiss Tourism Association – Marty Franz, Raiffeisenbank Schweiz – Res Marty, Büro Bildung und Beratung – Thomas Meseck, Alago IT Consulting – Arthur Metry, Arthur Metry International GmbH – Elisabeth Meyerhans Sarasin, Federal Department of Finance – Bettina Schibli, LZ Medien Holding – Walter Stadelmann, Emmi Switzerland – Stäger Rudolf – Peter Vollmer, National Council member, Swiss Association of Public Transport/Cable Cars – Daniel Von Arx, Lucerne Cantonal Bank – Hans Widmer, National Council member – Albert Wyler, Bergbahnen Engelberg Titlis AG 2 Mission of Lucerne School of Business What role do ethics play in our work? Ethical responsibility lies at the heart of our conduct toward staff Who we are and what we do members and students. We are the business science centre of Lucerne University of We create an environment that facilitates high performance, Applied Sciences and Arts. The curriculum, research and advice teamwork, mutual respect and honesty. we offer make an important contribution to the development We are committed to providing equal opportunities for our staff of a knowledge-based society. In this connection we train members, students and partners. specialists and managers and support organisations and insti- tutes in all aspects relating to their business. How do we involve our staff members? We adopt a cooperative and participative management style. What are our areas of expertise? As a progressive employer we communicate openly with our staff We specialise in areas closely associated with our competencies, members and involve them in development and decision-making a combination that defines our image regionally as well as inter- processes. nationally. They include: We expect our staff members to take personal responsibility and encourage them in their initiatives and professional development. – Management – Controlling and accounting How do we understand quality? – Finance and banking Our commitment to improving quality is a central aspect of our – Communication and marketing work. – Public management and economics Our staff members have the best possible training and experience – Tourism and mobility and are committed to developing their skills and knowledge con- – Management information systems tinually. The services and solutions we offer take the requirements of What are the distinctive characteristics of our professional specific target groups and situations into account, are based on development programmes? scientific principles and rely on up-to-date methods. Our programmes adopt a holistic approach and regard learning Our modern facilities enable us to deliver our services in an opti- as a life-long process. mal way. We help students develop their technical skills and decision- Our quality assurance systems are effective and efficient and making powers and encourage responsible action. contribute toward the development of the university. We create an innovative learning culture at the university level. How do we communicate with our partners and the public? We communicate regularly and in a transparent manner. Our We review our curricula regularly to ensure that they remain up- communication uses professional standards in order to build todate, geared to market requirements, flexible, targeted and a distinct and unique reputation and strengthen our image. Fur- coherent. thermore, it is geared to the requirements of a particular audience. What makes our research unique? It is at the cutting edge of current practice and adopts an analytical approach that is firmly rooted in the applied realm. We collaborate with partners in planning and managing research projects, whose findings are then assimilated in the curriculum with a view to adding value for industry and the school. When defining a problem, we adopt a structured and competent approach and recommend an innovative course of action. What importance do we attach to our services and to the transfer of knowledge and skills? We are the hub connecting theory, research and practice as en- countered in daily business. We help businesses stay competitive and assist administrators and political organisations in developing effective and future- oriented policies. 3 Training and development Degree courses Lucerne School of Business now also features the Bachelor of Sci ence in Business