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5/4/2017 email : Webview : A New Luxury Lifestyle Hotel Brand, Bisha, to Open Doors of Flagship in Summer 2017

A NEW LUXURY LIFESTYLE HOTEL BRAND, BISHA, TO OPEN DOORS OF TORONTO FLAGSHIP IN SUMMER 2017

Countdown begins with announcement of General Manager and management team

Toronto, May 4, 2017: Bisha, a new luxury lifestyle hotel brand, today announced a summer opening for its Toronto flagship, the highly anticipated Bisha Hotel Toronto. Set to shake up Toronto’s hospitality scene with an integrated approach to design, entertainment and cuisine, Bisha is the vision of lifestyle impresario of INK Entertainment and real estate developers Sam Herzog and Mel Pearl of Lifetime Developments.

According to Khabouth, CEO of INK Entertainment, “We had a strong vision of what Bisha was to become from the outset. We wanted to create something totally new in the city ­ a destination address that embodies laid­back luxury with an edge. Now, as we get close to opening and put the finishing touches on the hotel, excitement is building as our vision is becoming a reality. We have been ambitious – we want Bisha to redefine the next generation of luxury and lifestyle boutique hotel brands and have future international locations already in the works.”

As the latest collaboration between long­time partners INK and Loews Hotels & Co., Bisha Hotel Toronto will be operated under a management contract with the ­based hotel company and is slated to have a “soft opening” in August, as preparations are made to receive guests during TIFF. The hotel’s management team is already in place including General Manager Jacques Lapierre, and Director of Marketing Christal Agostino.

Bisha will be a cultural hub as well as a hotel, with innovative cuisine ambitiously offered across four restaurants led by ICONINK including a soon to be announced signature restaurant with a celebrity chef. Public spaces include a 44th­floor rooftop restaurant and infinity pool and 2,200 square foot lobby bar.

According to General Manager Jacques Lapierre, “Bisha is going to hit Toronto with a fresh experience for the well- travelled, culture-seeking guest. We’ll have a highly-curated team on hand delivering a premium and thoughtful level of service; and we’ll combine this with a wide array of impactful food and design — elements we know our guests crave. By layering this generous and unscripted approach to service onto Charles’ unmatched expertise in food & https://t.e2ma.net/message/kb4qrd/0fmcln 1/3 5/4/2017 email : Webview : A New Luxury Lifestyle Hotel Brand, Bisha, to Open Doors of Toronto Flagship in Summer 2017 entertainment, we’re creating the ultimate guest experience. The perfect blend of sophistication and edginess that will shake guests out of their routine.”

Bisha is a work of art created by a team of talented designers, architects and developers. Rooms and public spaces have been designed by Studio Munge with a view towards bold, impactful interiors that feel both sophisticated and intimate. Natural stones, leathers, and rich textiles will be used throughout. According to Alessandro Munge, a long- time INK collaborator, the desire was to envelop the guests in a distinct experience from the moment they walk through the doors. “We have had the honour of working with Charles on a number of award-winning projects in Toronto and . We understood that with Bisha, the mission would be to take his vision and create something totally fresh fun, modern and vibrant,” says Munge.

Lenny Kravitz understood immediately what Charles wanted to achieve at Bisha. Kravitz will bring a rocker sensibility and soulful elegance to one entire floor of the hotel, and his Kravitz design team will be responsible for designing 14 rooms and suites including the 2,000 square foot, Bisha suite, with a 1,000 square foot terrace with views of the CN Tower peeking through its two story windows.

Bisha Hotel & Residences, located at the epicenter of the Entertainment district, will stand 44 stories tall and feature 96 luxury boutique hotel rooms, including 14 suites and 355 residential condominiums. The hotel will also offer 2,300 square feet of event space on the 43rd floor, a state of the art fitness centre as well as four dining concepts by ICONINK. The hotel will have a lobby bar with street-level patio access, a 24-hour café and a 44th floor rooftop restaurant with an infinity pool and sweeping views of the lake, city and CN Tower.

About Bisha Hotel and Residences

Bisha Hotel and Residences is the combined vision of the principals of two multiaward­winning firms – lifestyle impressario Charles Khabouth of INK Entertainment and prominent real estate developers, Sam Herzog and Mel Pearl of Lifetime Developments. The 44­storey flagship property in Toronto is designed by award­winning Wallman Architects, with daring interiors by renowned Studio Munge. Bisha Hotel brand will offer the ultimate lifestyle destination in key cities around the world. For more information, visit www.bishatoronto.com or connect with Bisha on Instagram, Twitter and Facebook.

About INK Entertainment

INK Entertainment is 's leading lifestyle and entertainment company. Operating since 1982, INK Entertainment has demonstrated an enviable ability to read the pulse of ever­changing cultural times and tastes, responding with a host of successful enterprises, including critically acclaimed global restaurant brands Byblos (Toronto & Miami), Morah Dubai, Weslodge (Toronto & Dubai), FIGO, MACHO Radio Bar, La Société (Toronto & ), and STORYS Building; Canada’s largest EDM Music Festival VELD Music Festival; and a number of trendy , including REBEL, Uniun, CUBE, and Dragonfly . https://t.e2ma.net/message/kb4qrd/0fmcln 2/3 5/4/2017 email : Webview : A New Luxury Lifestyle Hotel Brand, Bisha, to Open Doors of Toronto Flagship in Summer 2017

Headquartered in Toronto and helmed by visionary entrepreneur Charles Khabouth, INK Entertainment's innovative approach, fusing dining, lifestyle, entertainment and design has led the company to team up with several significant industry partners including Loews Hotels & Resorts and Lifetime Developments for Bisha Hotel & Residences. For more information, visit www.inkentertainment.com or connect with INK Entertainment on Facebook and Twitter.

About ICONINK

ICONINK is a full­service international hospitality company. ICONINK excels in the development and management of innovative concepts and progressive brands that revolutionize the hospitality industry and create original and inspired experiences. Led by renowned restauranteur Hanif Harji and visionary entertainment entrepreneur Charles Khabouth, ICONINK owns and operates top dining destinations around the world including: Weslodge Saloon (Toronto & Dubai), Byblos (Toronto & Miami), Morah Dubai, FIGO Toronto, Patria, NAO Steakhouse, MACHO Radio Bar, and The STORYS Building. Every concept is executed with ICONINK’s signature commitment to innovation and integrity in service and design. For more information, please visit www.iconink.com

Media Contact: Sarah Rigler Siren Communications Tel: 416­351­0777 Email: [email protected]

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