Annual Report 2000 Contents Hartwall vision and mission 2 Information for shareholders 3 Summery of operations in 2000 5 Stock Exchange Bulletins 7 Brewing Industry Statistics 11 Managing Director’s Review 12 Trend in business operations in Finland Summary 15 A look at our line of business in Finland 16 Hartwall in Finland 19 Exports and duty-free 23 Hartwall and environment 26 Baltic Beverages Holding 29 The Financial Statement Summary 43 Board of Director’s report of operations 2000 44 Profit and Loss Account 50 Balance Sheet 51 Statement of changes in financial position 52 Financing risks and their management 53 Notes to the financial statements 54 Accounting policy 61 Key indicators for the Group 63 Share-issue adjusted indicators 64 Proposal for the distribution of profit 65 Auditor’s Report 65 Hartwall Group Year 2000 reported in four-month periods 66 Profit-sharing fund 67 Analyst contacts 67 Information on Hartwall Plc’s shares 68 Hartwall Plc’s Articles of Association 70 Corporate Governance 72 Board of Directors 73 Executive Committee of Hartwall Plc 74 Parent company, subsidiaries and associated companies and their management 75 Contact information 76 1 The Hartwall Group in a nutshell I Established in 1836. I Finland’s leading manufacturer of brewery and soft drink products. I The associated company Baltic Beverages Holding AB (BBH) was set up in 1991. BBH is jointly owned by Hartwall and the Danish company Carlsberg Breweries A/S. I Hartwall was listed on Helsinki Exchanges on 1 July 1994. I Three factories in Finland (Helsinki, Lahti,Tornio) and one spring water bottling plant (Karijoki). I BBH has four breweries in the Baltic countries, six in Russia and two in Ukraine. I BBH is the market leader in the Baltic countries and Russia. In Ukraine, BBH ranks third. I Hartwall exports Lapin Kulta beer to Scandinavia, Europe, the Baltic countries, Russia and other market areas. Hartwall’s vision and mission Our objective Our objective is to be Finland’s best beer and soft drinks com- pany as well as the leading brewery in the Baltic countries, Russia, Ukraine and other selected market areas in Eastern Europe through our associated company Baltic Beverages Holding. Our operations aim to produce financial value added for our stakeholders and to increase the value of our company. Strategy Domestic: International: competitiveness, growth innovations Our operational concept Our operational concept is to manufacture and market high- quality beers, soft drinks, mineral waters and other beverages for various enjoyment situations. 2 Information for shareholders Annual General Meeting Hartwall Plc’s Annual General Meeting will be held on Monday, 2 April 2001 at the Hartwall Areena in Helsinki, starting at 17:00. At the venue, the names of those who registered for the Annual General Meeting will be recorded starting at 16:00, and ballots will be distributed. The actual Notice of Annual General Meeting was published as an advertisement in the Helsingin Sanomat and Hufvudstadsbladet news- papers on 28 February 2001. In addition, Hartwall Plc sent a written invitation to each shareholder who is registered in the Shareholder Register.The invitations were sent to the addresses provided by the shareholders. Shareholders who have been registered by 28 March 2001 at the latest in the company’s Shareholder Register, which is kept by Finnish Central Securities Depository Ltd, have the right to attend the Annual General Meeting. Shareholders who wish to attend the Annual General Meeting must inform the company of their intention to do so in advance in the manner indicated in the Notice of Annual General Meeting and by the deadline specified therein. The matters indicated in Article 11 of the Articles of Association will be dealt with at the Annual General Meeting, along with the other mat- ters specified in the Notice of Annual General Meeting. The documents pertaining to the annual accounts and the proposals of the Board of Directors will be made available for inspection by share- holders at the company’s main office one week before the Annual General Meeting. Copies will be sent to shareholders upon request. Dividend payout The Board of Directors will propose to the Annual General Meeting that the dividend to be paid for the 2000 financial year be EUR 0.20 on the Series A Share and EUR 0.19 on the Series K Share.The record date is 5 April 2001 and the dividend payout date is 12 April 2001. The dividend shall be paid to shareholders who have not transferred their shares into the book-entry system once their shares have been transferred into the system. Financial reports in 2001 I Financial Statement Bulletin 15 February 2001 I Annual General Meeting 2 April 2001 I Interim Report, January-March 10 May 2001 I Interim Report, January-June 9 August 2001 I Interim Report, January-September 1 November 2001 The Annual Report and Interim Reports will be published not only in Finnish, but also in Swedish and English.They may also be read on Hartwall’s site at www.hartwall.fi.The Annual Report and Interim Reports are mailed to all shareholders. Stock exchange bulletins Stock exchange bulletins are posted on Hartwall’s site, www.hartwall.fi, immediately after they have been cleared for publication. 3 Lapin Kulta, the most popular beer in Finland since 1989, underwent an image makeover.The purpose was to make the outside appearance of Lapin Kulta beer bottles more uniform in the Finnish sales market as well as in the export and duty-free sales markets. Baltika is the only international beer brand in Russia, with Parnas 3 as its most popular product. 4 Summary of operations in 2000 Operations I The Hartwall Group’s aggregate sales volume rose to Aggeregate sales volumes 1,319.0 million litres, up 26.2% on the previous year. of the Hartwall Group I BBH achieved a new sales volume record, 1,828.7 million litres, million litres 1,400 an increase of 43% compared with the previous year. 1,319.0 I BBH continued to strengthen its position in its most important 1,200 market areas. 1,000 1,045.0 I Aggregate sales in Finland amounted to 368.4 million litres 875.4 800 762.6 (371.2 million litres) and the market share was 44.9%. 600 579.3 I In Finland, Hartwall was the market leader in both alcoholic 400 beverages with its market share of 45.3% and in non-alcoholic beverages with its market share of 44.3%. 200 I Measures to centralise the production and storage functions in 0 Southern Finland progressed. ‘96 ‘97 ‘98 ‘99 2000 I In April-May, the company carried out two share issues, raising Domestic the number of shares by 5,400,700 Series A Shares to 65,950,700. Export + duty-free I The highest price of Hartwall’s Series A Share was EUR 24.20 and BBH the lowest was EUR 14.15. Key Figures EUR million 2000 1999 change, % Net sales 612.0 467.0 +31.0 % Operating profit 102.8 76.6 +34.0 % % of net sales 16.8 16.4 +0.4 % -pts. Profit before extraordinary items and taxes 94.9 73.1 +29.8 % % of net sales 15.5 15.7 -0.2 % -pts. Net profit 51.5 46.0 +12.1 % Earnings/share 0.80 0.76 +5.6 % Total assets 796.4 614.4 Return on investment, % 19.5 19.7 -0.2 % -pts. Return on equity, % 19.1 21.4 -2.3 % -pts. Gross capital expenditures 162.6 125.2 29.9 % Personnel, average (incl. BBH 50 %) 6,355 5,341 Aggregate sales volume 1,319.0 1,045.0 +26.2 % 5 SiideriCider onhas löytänyt found its tiensä way tosuomalaisten the hearts of sydämiin. Finnish people. Kuluttajat Consumers nauttivat enjoyed modernin the raikkaita modern Upciderand fresh- -makuja ennätysmääräntasting flavors of vuonna Hartwall 2000. Upcider Hartwall at record-breaking kasvatti siiderimyyntiään quantities 9,2% in 2000. ja nappasi Hartwall’s 32,7% sales osuuden of cider siiderimarkkinoista.increased 73 %, with Hartwall Upcider capturing 32.7% of Finland’s cider market. 6 Stock Exchange Bulletins 2000 I Hartwall is Finland’s largest beer an accounting countervalue of EUR 0.20 can be subscribed for. and soft drinks company On the basis of the authorisation the share capital can be increased by a maximum of EUR 1,200,000. It will be proposed that the authorisation (27 January 2000) In 1999, Oyj Hartwall Abp retained its position as be in force up to 29 March 2001. Finland’s leading player in the brewing industry with its 44.7% aggre- gate market share.The company strengthened its position particularly I in soft drinks with an aggregate market share of 42.4%. In the mineral BBH to partner up with Pepsi in Ukraine waters segment Hartwall held on to its position as market leader with a (20 March 2000) Baltic Beverages Holding (BBH) and PepsiCo have market share of 47.6%. In beers the company lost 1.2 percentage points signed an agreement concerning rights to the bottling, sales and distri- of its market share but retained its position as Finland’s largest brewer. bution of Pepsi beverages in Ukraine starting from 1 April 2000. Sales of ciders manufactured and marketed by Hartwall grew by The new co-operation utilizes BBH’s countrywide distribution network, 69% and the company had a market share of 20.6%. Hartwall retained thus strengthening the company’s position in the Ukrainian beverages its position as market leader in the long drink segment with a market market. share of 58.3%. I The Board of Hartwall intends to complete I Hartwall enjoys a better year than expected a share issue during the spring, subject to (10 February 2000) Hartwall’s net sales in 1999 rose to EUR 467.0 million today’s AGM approval of the authorisation (486.7) and was higher than expected.