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Carlsberg Annual Report Market Overview

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Carlsberg Annual Report Market Overview Carlsberg Annual Report Market overview 2 1 Our markets Denmark Norway Sweden Finland Poland Germany The Baltic StatesUnited KingdomFrance Switzerland Italy Greece Population (millions) 5.5 5.0 9.4 5.4 38.1 81.4 6.9 62.6 63.2 7.8 60.6 11.2 10.7 19.3 142.4 45.6 16.5 28.6 9.4 9.1 28.7 5.3 7. 2 1,348.1 89.3 6.6 14.4 28.5 1,206.9 Est. GDP/capita PPP (USD) 37,742 53,376 40,614 36,723 20,137 37,936 17,95 8 4 35,974 35,049 43,509 30,166 27,6 24 23,204 13,740 4 16,687 7,19 9 13,060 3,294 14,948 10,217 15,579 59,937 49,342 8,394 3,355 2,659 2,286 1,328 3,703 Est. real GDP growth (%) 1.5 1.7 4.4 3.5 3.8 2.7 4-6.6 1.1 1.7 2.2 0.6 -5.0 -2.2 0.8-2.5 4.3 4.7 6.5 7.1 5.0 0.2 5.2 5.3 6.0 9.5 5.8 8.3 6.7 3.5 7.8 Inflation, avg. consumer prices (%) 3.2 1.7 3.0 3.1 4.0 2.2 4.2-5.1 4.5 2.1 0.7 2.6 2.9 3.4 3.2-11.3 8.9 9.3 8.9 13.1 41.0 9.3 3.2 3.7 5.5 5.5 18.8 8.7 6.4 9.5 10.6 Est. beer market growth 2012-2016 l l l l l l W l l k l l l k j j j j j j j j j j j j j j j Our operations Northern & Western Europe Breweries 1 2 1 1 3 2 4 1 1 1 1 1 2 4 10 3 1 1 1 1 1 - - 415 6 6 2 1 1 5 Employees 1,705 1,294 981 875 1,191 601 1,006 1,698 1,803 1,321 345 323 697 1,481 9,632 1,800 465 461 559 219 688 73 206 7,122 597 737 1,235 350 519 Our position Market position (no.) 1 1 1 1 3 1 7 1 4 1 1 4 2 2 2-3 1 2 2 2 1 1 2 2 2 15 28 1 1 1 3 34.5- 16.6- Market share (%) 54.4 52.1 31.8 43.5 16.2 17.7 15.4 31.1 42.8 8.0 14.9 46.9 37.4 28.8 38.5 31.4 26.8 66.6 42.5 19.9 23.6 ~55 36.0 97.5 58.0 75.0 5.6 39.0 26.2 Primary competitive climate (int./local) Local Local Local Int. Int. Int./local Local Int. Int. Int. Int. Int. Int. Int. Int. Int. Int. Local Int./local Local Int. Int. Int. L o c a l 5 Int. Local Int. Local Int. Consumption characteristics On-trade share of market, approx. (%) 22 26 20 15 15 20 7-12 58 21 44 42 60 60 25-40 8 11 33 n/a 3 n/a 74 74 42 45 50 60 60 80 37 Per capita beer consumption (litres) 78 49 51 83 92 106 75-95 72 28 58 29 36 56 64-76 64 60 28 12 52 7 5 21 23 32 27 28 18 2 2 Beer of total alcohol consumption (%) 49 44 42 46 53 55 41-48 43 14 33 18 35 36 40-65 25 48 22 n/a 17 n/a 69 76 53 42 92 n/a n/a n/a 28 1) 2011E 2) Estonia, Latvia, Lithuania 3) Bulgaria, Croatia, Serbia 4) Weighted average 5) Western China, incl. Chongqing 6) Excl. Habeco 7) Northern Germany (Schleswig- Holstein, Hamburg, Lower Saxony) 8) Incl. Habeco 3 1 Our markets Italy Greece Portugal South East Europe Russia Ukraine Kazakhstan Uzbekistan Belarus Azerbaijan Malaysia Singapore Hong Kong China Vietnam Laos Cambodia Nepal India Population (millions) 5.5 5.0 9.4 5.4 38.1 81.4 6.9 62.6 63.2 7.8 60.6 11.2 10.7 19.3 142.4 45.6 16.5 28.6 9.4 9.1 28.7 5.3 7. 2 1,348.1 89.3 6.6 14.4 28.5 1,206.9 Est. GDP/capita PPP (USD) 37,742 53,376 40,614 36,723 20,137 37,936 17,95 8 4 35,974 35,049 43,509 30,166 27,6 24 23,204 13,740 4 16,687 7,19 9 13,060 3,294 14,948 10,217 Asia 15,579 59,937 49,342 8,394 3,355 2,659 2,286 1,328 3,703 Est. real GDP growth (%) 1.5 1.7 4.4 3.5 3.8 2.7 4-6.6 1.1 1.7 2.2 0.6 -5.0 -2.2 0.8-2.5 4.3 4.7 6.5 7.1 5.0 0.2 5.2 5.3 6.0 9.5 5.8 8.3 6.7 3.5 7.8 Inflation, avg. consumer prices (%) 3.2 1.7 3.0 3.1 4.0 2.2 4.2-5.1 4.5 2.1 0.7 2.6 2.9 3.4 3.2-11.3 Eastern Europe 8.9 9.3 8.9 13.1 41.0 9.3 3.2 3.7 5.5 5.5 18.8 8.7 6.4 9.5 10.6 Est. beer market growth 2012-2016 l l l l l l W l l k l l l k j j j j j j j j j j j j j j j Our operations Breweries 1 2 1 1 3 2 4 1 1 1 1 1 2 4 10 3 1 1 1 1 1 - - 415 6 6 2 1 1 5 Employees 1,705 1,294 981 875 1,191 601 1,006 1,698 1,803 1,321 345 323 697 1,481 9,632 1,800 465 461 559 219 688 73 206 7,122 597 737 1,235 350 519 Our position Market position (no.) 1 1 1 1 3 1 7 1 4 1 1 4 2 2 2-3 1 2 2 2 1 1 2 2 2 15 28 1 1 1 3 34.5- 16.6- Market share (%) 54.4 52.1 31.8 43.5 16.2 17.7 15.4 31.1 42.8 8.0 14.9 46.9 37.4 28.8 38.5 31.4 26.8 66.6 42.5 19.9 23.6 ~55 36.0 97.5 58.0 75.0 5.6 39.0 26.2 Primary competitive climate (int./local) Local Local Local Int. Int. Int./local Local Int. Int. Int. Int. Int. Int. Int. Int. Int. Int. Local Int./local Local Int. Int. Int. L o c a l 5 Int. Local Int. Local Int. Consumption characteristics On-trade share of market, approx. (%) 22 26 20 15 15 20 7-12 58 21 44 42 60 60 25-40 8 11 33 n/a 3 n/a 74 74 42 45 50 60 60 80 37 Per capita beer consumption (litres) 78 49 51 83 92 106 75-95 72 28 58 29 36 56 64-76 64 60 28 12 52 7 5 21 23 32 27 28 18 2 2 Beer of total alcohol consumption (%) 49 44 42 46 53 55 41-48 43 14 33 18 35 36 40-65 25 48 22 n/a 17 n/a 69 76 53 42 92 n/a n/a n/a 28 Sources: IMF, Canadean and Carlsberg estimates. Vores markeder1 Management review Financial statements Befolkning (mio.) 5,5 5,0 9,4 5,4 38,1 81,4 6,9 62,6 63,2 7,8 60,6 11,2 10,7 19,3 142,4 45,6 16,5 28,6 9,4 9,1 28,7 5,3 7, 2 1.348,1 89,3 6,6 14,4 28,5 1.206,9 6 CEO statement 51 Carlsberg Group BNP pr. indbygger PPP, anslået (USD) 37.742 53.376 40.614 36.723 20.137 37.936 17.9 5 8 4 35.974 35.049 43.509 30.166 27.6 24 23.204 13.740 4 16.687 7.19 9 13.060 3.294 14.948 10.217 15.579 59.937 49.342 8.394 3.355 2.659 2.286 1.328 3.703 10 In the spotlight: That calls for a Carlsberg 127 Parent Company Carlsberg A/S Realvækst i BNP, anslået (%) 1,5 1,7 4,4 3,5 3,8 2,7 4-6,6 1,1 1,7 2,2 0,6 -5,0 -2,2 0,8-2,5 4,3 4,7 6,5 7,1 5,0 0,2 5,2 5,3 6,0 9,5 5,8 8,3 6,7 3,5 7,8 1 1 Our regions 152 Management statement Inflation, gns. forbrugerpriser (%) 3,2 1,7 3,0 3,1 4,0 2,2 4,2-5,1 4,5 2,1 0,7 2,6 2,9 3,4 3,2-11,3 8,9 9,3 8,9 13,1 41,0 9,3 3,2 3,7 5,5 5,5 18,8 8,7 6,4 9,5 10,6 16 In the spotlight: Russia 153 Auditors’ report Forventet markedsvækst 2012-2016 l l l l l l W l l k l l l k j j j j j j j j j j j j j j j 18 Strategy 154 Supervisory Board 2 1 In the spotlight: Innovation Vores bryggerier 22 In the spotlight: The transformation 24 Corporate social responsibility 5 6 Bryggerier 1 2 1 1 3 2 4 1 1 1 1 1 2 4 10 3 1 1 1 1 1 - - 41 6 2 1 1 5 28 In the spotlight: Water Medarbejdere 1.705 1.294 981 875 1.191 601 1.006 1.698 1.803 1.321 345 323 697 1.481 9.632 1.800 465 461 559 219 688 73 206 7.122 597 737 1.235 350 519 30 Risk management 34 Corporate governance Vores position 42 Executive Committee 44 Shareholder information Markedsposition (nr.) 1 1 1 1 3 1 7 1 4 1 1 4 2 2 2-3 1 2 2 2 1 1 2 2 2 15 28 1 1 1 3 34,5- 16,6- 46 Financial review Markedsandel (%) 54,4 52,1 31,8 43,5 16,2 17,7 15,4 31,1 42,8 8,0 14,9 46,9 37,4 28,8 38,5 31,4 26,8 66,6 42,5 19,9 23,6 ~55 36,0 97,5 58,0 75,0 5,6 39,0 26,2 Primært konkurrencemiljø (int./lokalt) Lokalt Lokalt Lokalt Int.
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