Using History to Motivate Change
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Carlsberg Annual Report Market Overview
Carlsberg Annual Report Market overview 2 1 Our markets Denmark Norway Sweden Finland Poland Germany The Baltic StatesUnited KingdomFrance Switzerland Italy Greece Population (millions) 5.5 5.0 9.4 5.4 38.1 81.4 6.9 62.6 63.2 7.8 60.6 11.2 10.7 19.3 142.4 45.6 16.5 28.6 9.4 9.1 28.7 5.3 7. 2 1,348.1 89.3 6.6 14.4 28.5 1,206.9 Est. GDP/capita PPP (USD) 37,742 53,376 40,614 36,723 20,137 37,936 17,95 8 4 35,974 35,049 43,509 30,166 27,6 24 23,204 13,740 4 16,687 7,19 9 13,060 3,294 14,948 10,217 15,579 59,937 49,342 8,394 3,355 2,659 2,286 1,328 3,703 Est. real GDP growth (%) 1.5 1.7 4.4 3.5 3.8 2.7 4-6.6 1.1 1.7 2.2 0.6 -5.0 -2.2 0.8-2.5 4.3 4.7 6.5 7.1 5.0 0.2 5.2 5.3 6.0 9.5 5.8 8.3 6.7 3.5 7.8 Inflation, avg. consumer prices (%) 3.2 1.7 3.0 3.1 4.0 2.2 4.2-5.1 4.5 2.1 0.7 2.6 2.9 3.4 3.2-11.3 8.9 9.3 8.9 13.1 41.0 9.3 3.2 3.7 5.5 5.5 18.8 8.7 6.4 9.5 10.6 Est. -
Politecnico Di Torino
POLITECNICO DI TORINO Collegio di Ingegneria Gestionale Master of Science Degree in Engineering and Management Master of Science Thesis Analysis of the craft beer movement in Italy Supervisor Candidate Prof. Luigi Benfratello Tommaso Magrì Academic Year 2018/2019 2 Summary The purpose of this thesis is to describe the current state of the beer market in Italy with a qualitative and quantitative focus on craft breweries. Since it has been influencing the demand and setting new minimum quality levels, the Italian craft beer movement has become more important in recent years. The first chapter analyses the concept of beer: its origin and how it has evolved over the centuries, the raw materials of which it is composed and its production process. Furthermore, this chapter provides a brief description of the differences in the production process between industrial and craft beer. The second chapter begins with a general overview of the global beer market: some parameters (like market size, growth rates and trends) are provided. Furthermore, an in-depth analysis of three continents (and respective countries), where the largest amount of beer is produced, is carried out: Asia (China), America (USA) and Europe (United Kingdom), with an overview of their craft beer movements. The third chapter focuses on the Italian beer market. It begins with an analysis of the Italian legislation and continues with a snapshot view of the sector. The displayed data and numbers help the reader to understand the market situation: production and consumption, imports and exports, main competitors, distribution channels and suppliers are taken into consideration. The fourth chapter deals with an empirical analysis of a sample of brewing firms. -
Effect of Product Involvement on Panels' Vocabulary Generation
foods Article Effect of Product Involvement on Panels’ Vocabulary Generation, Attribute Identification, and Sample Configurations in Beer 1, 1 2, 1, Line Elgaard * , Line A. Mielby , Hildegarde Heymann y and Derek V. Byrne y 1 Department of Food Science, Faculty of Science and Technology, Aarhus University, DK-5792 Aarslev, Denmark; [email protected] (L.A.M.); [email protected] (D.V.B.) 2 Department of Food Science and Technology and Viticulture & Enology, University of California, Davis, CA 95616-5270, USA; [email protected] * Correspondence: [email protected] Authors are considered to have contributed jointly to this publication. y Received: 17 September 2019; Accepted: 9 October 2019; Published: 12 October 2019 Abstract: The aim of this study was to compare the performance of two semi-trained panels with different degrees of self-reported beer involvement in terms of beer consumption pattern. The two panels were beer non-drinkers (indicating willingness to taste beer) and craft-style beer drinkers. Eleven modified beer samples were evaluated during three separate tasks by both panels. The tasks were (1) a vocabulary generation on a sample level, (2) an attribute identification task with a list of attributes to choose from, and (3) a descriptive analysis. The performance of the two panels was evaluated and compared using three parameters, as follows: Descriptive similarity, attribute knowledge similarity, and perceptual similarity. The results showed that the craft-style beer drinkers generated the most precise vocabulary and correctly identified more attributes, compared to the beer non-drinkers. Furthermore, the sample sensory spaces generated by the two panels were different before the training period, but were perceptually similar post training. -
Sustainable Packaging in Carlsberg Group CBS Green Week
Sustainable packaging in Carlsberg Group CBS Green Week Simon Hoffmeyer Boas, Senior CSR Manager Group CSR and Public Affairs September 23d 2013 Agenda 1. Introduction to Carlsberg Group & CSR 2. Sustainable packaging in Carlsberg Page 2 This is Carlsberg Group today No. 1 in Northern & Eastern Europe and fourth largest brewer in the world 150 500 41,000 36,000,000,000 Markets around different beer employees on bottles of beer sold in 2012 the world brands three continents 3 Founded in 1847 on a passion for beer, science and art 1847 JC Jacobsen founds the Carlsberg Brewery on a hill outside of Copenhagen 1868 Carlsberg has international ambitions from the beginning and Exports it’s first barrel of beer to Scotland JC Jacobsen has great ambitions for his brewery and to make sure his beer is brewed to the highest scientific standards he establishes the in 1868 Carlsberg Laboratory. 1882 JC’s son Carl Jacobsen builds his own brewery next to his father’s and calls it ”New Carlsberg”. 1904 The famous Carlsberg logo is designet by architect Thorvald Bindesbøll. This logo Carl Jacobsen has a great passion for art and architecture and creates is still used today. many spectacular buildings for his brewery. One of these is the impressive Elephant Gate welcoming visitors to his brewery. 4 The Carlsberg Group has undergone big changes in recent years 1990 Carlsberg is an international beer brand but mainly through export and licensed brewing MALAWI OPERATIONS IN Denmark, UK and Malawi. Minority ownerships in Finland, Italy and Malaysia + 50% ownership -
Festivalguiden
ale.dk i NDHOLD 8 PRAKTISKE OPLYSNINGER 10 UDSTILLERREGISTER 12 FORORD 13 UDSTILLERE – STANDORDEN 79 ØL – FÆLLESSTANDEN 87 ÅRETS JULEBRYG– PROGRAM 92 ØL – LOKALT 98 HVAD SKAL JEG SMAGE? 103 ØLINDEX – A-Å 108 OVERSIGTSKORT – STANDPLAN Velkommen til ØLFESTIVAL O9 MEDLEMSFORDELE Til kamp for bedre øl • Medlemsbladet ØLentusiasteN, der udkommer 6 gange om året. • Løbende nyheder via e-mail, nationale såvel som regionale og lokale. Øllets spændende verden omfatter mere end 50 forskellige øltyper og • Der er etableret over 58 lokalafdelinger, hvor der løbende afholdes medlemsmøder. er derfor meget mere end den almindelige standardpilsner. I • Studierejser til ølfestivaler i udlandet. Danmark har vi brygget øl i mere end 5000 år, og kornet er ofte ble- • Bryggeribesøg. vet kaldt Nordens Drue. Desværre har udbuddet af godt øl på værts- • Foredrag. huse og i butikker gennem mange år ikke været ret stort. Derfor har • Ølsmagninger. kendskabet til og mulighederne for at få de mange spændende ølty- • Medlemskort, der giver adgang til rabat i en lang række butikker og værtshuse, der per, som kan fås i landene omkring os, været begrænsede. Det er alle er fyldt med godt øl. heldigvis ved at ændre sig markant, idet der de sidste par år har • Danmarks største hjemmeside om godt øl på ale.dk. været en stærkt stigende interesse for godt øl i Danmark. DANSKE ØLENTUSIASTER Foreningen blev stiftet den 5. september 1998 og har nu over 10.000 medlemmer over Danske Ølentusiasters Formål hele Danmark. Danske Ølentusiaster er Danmarks officielle ølforbruger-, ølbrygger- og §2 i Danske Ølentusiasters vedtægter ølinteresseorganisation og fungerer som paraplyorganisation for alle med interesse for godt øl, enkeltpersoner som klubber. -
Report and Accounts 2001 Valentia, Ireland
Report and Accounts 2001 Valentia, Ireland St. Petersburg, Russia Halong Bay, Vietnam The annual report includes examples of Carlsberg’s international advertising campaign starring some of Carlsberg’s world-famous means of distribution. Photos by Bent Rej. A Brief Presentation A Brief Presentation Apart from a 60% stake in Carlsberg Breweries, Carlsberg A/S, Breweries was established, the activities of the the Carlsberg Group, comprises the Carlsberg Research Center, Carlsberg Research Center continued under Carlsberg Properties as well as the administration of the Carlsberg A/S. In addition to extensive basic Carlsberg Bequest to the Memory of Brewer J. C. Jacobsen and the Tuborg Foundation. research, brewing related research is conducted into enzyme chemistry, protein chemistry, car- Carlsberg Breweries bo-hydrate chemistry, plant breeding and ge- Carlsberg Breweries A/S is one of the world’s netics as well as the malting, brewing and fer- major international brewing operations, and mentation processes. In addition, process and Carlsberg and Tuborg are two of the most product development takes place at Carlsberg widely sold beer brands on a global scale. Breweries. Carlsberg Breweries was established in 2001 when Carlsberg’s and Orkla’s beer and soft Carlsberg A/S drink activities were united. Carlsberg A/S is a company publicly quoted on Carlsberg Breweries comprises, among the Copenhagen Stock Exchange with some others, Carlsberg Bryggerierne (1847),Tuborgs 16,000 registered shareholders. The largest Bryggerier (1873), Pripps (1828) and Ringnes single shareholder by far is the Carlsberg (1877) – as well as a number of subsidiaries Foundation, which is required by its charter to and associated companies, the majority of hold a minimum of 51% of the shares in which are situated outside the Nordic region. -
How a Beer Found Success with an Authentic Use of History
How a beer found success with an authentic use of history blogs.lse.ac.uk/businessreview/2017/03/14/how-a-beer-found-success-with-an-authentic-use-of-history/ 3/14/2017 Countless times top managers newly appointed to a company immediately announce a better future for their stakeholders, one they declare with conviction will be notably different from the past. Many want to distance themselves from what came before, which they were not part of and in any case cannot change. So they direct attention forward by promising: “We can and will change our future!” Although managers’ responsibilities are to influence the future, our study of historicising at Carlsberg Group indicates that the past can greatly benefit their efforts. An organisation’s past reminds people of the vision and innovations that made for today’s successes and invites employees and other stakeholders to see themselves as part of a history that will continue into the future. The attractions of being part of something greater than oneself and more lasting than the present moment engages people and, as our research shows, some find it an irresistible force. Now, we know that among politicians and business leaders are some who manipulate with little or no respect for historical facts. Pundits claim this tendency has landed us in a post-truth world built from “alternative facts” and other non-rational atrocities. But skepticism arising from the manipulation of both truth and history should not lead you to conclude that truth and history are unreal or that references to them are unwarranted or unwelcome. -
Thoughts on 1000 Beers
TThhoouugghhttss OOnn 11000000 BBeeeerrss DDaavviidd GGooooddyy Thoughts On 1000 Beers David Goody With thanks to: Friends, family, brewers, bar staff and most of all to Katherine Shaw Contents Introduction 3 Belgium 85 Britain 90 Order of Merit 5 Czech Republic 94 Denmark 97 Beer Styles 19 France 101 Pale Lager 20 Germany 104 Dark Lager 25 Iceland 109 Dark Ale 29 Netherlands 111 Stout 36 New Zealand 116 Pale Ale 41 Norway 121 Strong Ale 47 Sweden 124 Abbey/Belgian 53 Wheat Beer 59 Notable Breweries 127 Lambic 64 Cantillon 128 Other Beer 69 Guinness 131 Westvleteren 133 Beer Tourism 77 Australia 78 Full Beer List 137 Austria 83 Introduction This book began with a clear purpose. I was enjoying Friday night trips to Whitefriars Ale House in Coventry with their ever changing selection of guest ales. However I could never really remember which beers or breweries I’d enjoyed most a few months later. The nearby Inspire Café Bar provided a different challenge with its range of European beers that were often only differentiated by their number – was it the 6, 8 or 10 that I liked? So I started to make notes on the beers to improve my powers of selection. Now, over three years on, that simple list has grown into the book you hold. As well as straightforward likes and dislikes, the book contains what I have learnt about the many styles of beer and the history of brewing in countries across the world. It reflects the diverse beers that are being produced today and the differing attitudes to it. -
The Carlsberg Brewhouse Project
The Carlsberg Brewhouse Project Carlsberg Brand Design Competition Programme & Experience Centre April 2011 The Carlsberg Brewhouse Project Carlsberg Brand & Experience Centre Design Competition Programme Carlsberg Group 100 Ny Carlsberg Vej 1799 Copenhagen V Denmark www.carlsberggroup.com Editorial team and contacts Lone Johnsen, Event Director [email protected] Anne Norgaard, Strategic Planner [email protected] We would also like to thank the internal and external stakeholders who have kindly contributed to the programme. Illustrations P. 9, 17, 23: Entasis Photo P. 13: Kontraframe Full details for the competition can be viewed at www.carlsberggroup.com THE CARLSBERG BREWHOUSE PROJECT / DESIGN COMPETITION PROGRAMME Contents An Invitation 1.0 The Experience 2.0 The Carlsberg Group & Brands 3.0 A Financially Sustainable Business 4.0 The Buildings 5.0 Architecture & Design 6.0 Visit Carlsberg 7.0 Carlsberg District 8.0 The Design Competition 9.0 Drawings & Maps THE CARLSBERG BREWHOUSE PROJECT / DESIGN COMPETITION PROGRAMME 3 An Invitation The Carlsberg Group wishes to announce an exciting international design competition to transform the New Carlsberg Brewhouse into Carlsberg’s Brand & Experience Centre (working title). In doing so Carlsberg is looking to create a world-class commercial attraction in the area where Carlsberg was founded. Carlsberg’s history is unique and constantly evolving and in 2011, the Carlsberg brand will be globally repositioned to connect with today’s active, adventurous generation of beer drinkers and our new Brand & Experience Centre should be at the epicentre of this new chapter. We now invite proposals from businesses working in and across the fields of brand experience development, architecture, visitor attraction design and event management to submit ideas on how Carlsberg’s future Brand & Experience Centre can take its place in the next chapter of our unfolding global story. -
Brugte Øl Pr. 13-03-15 --- Ialt :746
Brugte Øl pr. 13-03-15 --- Ialt :746 Charlotte Tina Henning Birgit Arne Ilse Lars Andre Gitte Bo Per Frantz Ahh 36 31 16 16 23 22 4 Puhh 17 16 24 27 24 25 4 A A le Coq - Tallin Estland 17-09-06 HM Abbot Ale - Green King Bryggeri 13-06-09 HM Albani Classic, Odense Albani 13-01-01 HM Albani Giraf Gold 13-05-94 TF Albani Giraf Beer 30-03-91 GM Albani HC Eventyr 08-06-91 GM/NO Albani HC Andersen 1805 27-03-05 IL/BA Ahhh Albani Jubilæumsbryg 150 05-09-09 TF Albani Julebryg 24-11-90 LA Albani Julebryg 91 18-01-92 IL Albani original 24-11-90 TF Albani Odense 1859 13-05-11 GB Albani Odense Lager 27-09-03 TF Albani Orø 21-11-92 PL Albani /Ceres / Faxe Royal Classic RØD 18-09-04 IL Ahhh Alexander - Tallin Estland 17-09-06 BA Anchor Brewing USA, Liberty ale 01-12-12 TF Anchor Summer beer Sanfransico USA, 08-03-13 AB Amber - Grønland Ice Cap beer 06-09-08 BA Antarctica, Pilsen Brasilien 20-11-04 CP Aros Belgisk Jule Ale, De jyske bryghuse 24-01-15 GB Asahi, Japan 04-09-99 GB Asia Pacific Breweries, Tiger Gold Medal 27-03-99 HM Astra Pilsner, Tysk-Hamborg 06-03-93 IL Astra Exclusiv,Hamburg 08-01-00 IL B Baldur, Valhalla 12-09-98 GB Ahh Baldur a/s, 24-12 Julebryg 09-11-01 GB Baltika Strong, Skt. Petersborg, Rusland 08-01-05 TF Baltika Classic nr. -
Carlsberg Annual Report 2012 Market Overview
CARLSBERG ANNUAL REPORT 2012 MARKET OVERVIEW 3 2 1 OUR MARKETS Denmark Norway Sweden Finland Poland Germany The Baltic StatesUnited KingdomFrance Switzerland Italy Portugal South East Europe Russia Ukraine Kazakhstan Belarus Azerbaijan Malaysia Singapore Hong Kong China Vietnam Laos Cambodia Nepal India Population (millions) 5.6 5.0 9.5 5.4 38.2 81.8 6.5 63.1 63.4 8.0 60.9 10.7 30.5 141.9 45.4 16.7 9.4 9.2 29.0 5.4 7.2 1,353.8 90.4 6.4 15.3 31.0 1,223.2 Est. GDP/capita PPP (USD) 37,738 55,264 41,750 36,458 20,976 39,059 23,3704 36,728 35,520 45,286 30,116 22,991 21,636 17,698 7,598 13,921 16,008 10,684Asia 16,942 60,883 50,709 9,146 3,545 3,005 2,398 1,306 3,851 Est. real GDP growth (%) 0.5 3.1 1.2 0.2 2.4 0.9 2.4-4.5 -0.4 0.1 0.8 -2.3 -3.0 -6.0-1 3.7 3.0 5.5 4.3 3.9 4.4 2.1 1.8 7.8 5.1 8.3 6.5 4.6 4.9 Infl ation, avg. consumer prices (%) 2.6 1.0 1.4 2.9 3.9 2.2 2.4-4.4 2.7 1.9 -0.5 3.0 2.8 0.9-5.9 Europe Eastern 5.1 2.0 5.0 60.2 3.0 2.0 4.5 3.8 3.0 8.1 5.1 3.6 8.3 10.3 Western Europe OUR OPERATIONS Breweries 1211324111125 103111 1--405 66 2116 Employees 1,643 1,261 946 827 1,239 581 1,004 1,665 1,508 1,287 328 661 1,782 8,864 1,787 421 597 239 687 74 200 6,625 832 1,095 1,457 354 615 OUR POSITION Market position (no.) 1 1 1 1 3 1 7 1-2411412-312211 22215 28 1113 Market share (%) 54 53 33 53 18 18 33-40 15 29 43 7 48 15-28 38 29 33 26 69 44 20 24 50-55 38 98 64 74 7 Primary competitive climate (int./local) Local Local Local Int. -
A B Smagte Øl Pr. 13-08-21 --- Ialt :913
Smagte Øl pr. 13-08-21 --- Ialt :913 Charlotte Tina Henning Jeanet Birgit Arne Ilse Lars Andre Gitte Bo Per Frantz Ahh 44 41 19 19 27 24 4 Puhh 19 21 33 31 27 31 4 A Aarhus Bryghus Julebryg 30-11-18 CP A le Coq - Tallin Estland 17-09-06 HM Abbot Ale - Green King Bryggeri 13-06-09 HM Aegir Bryggeri Norge- Sumbel Porter 13-09-19 TF Ahhh Aktien Landbier Dunkel - tyskland 13-01-17 JH Albani - Bohemian Pils 05-09-15 JH Albani Brown Ale 23-09-19 IL Albani Cascade dark ale Albani 14-09-18 CP/AB Puhh Albani Classic, Odense Albani 13-01-01 HM Albani Giraf Gold 13-05-94 TF Albani Giraf Beer 30-03-91 GM Albani Godt bryg 29-05-21 BA/IL Ahhh Albani HC Eventyr 08-06-91 GM/NO Albani HC Andersen 1805 27-03-05 IL/BA Ahhh Albani Jubilæumsbryg 150 05-09-09 TF Albani Julebryg 24-11-90 LA Albani Julebryg 91 18-01-92 IL Albani original 24-11-90 TF Albani Odense 1859 13-05-11 GB Albani Odense Lager 27-09-03 TF Albani Orø 21-11-92 PL Albani US Lager øko ( Polaris) 26-05-18 JH Puhh Albani /Ceres / Faxe Royal Classic RØD 18-09-04 IL Ahhh Alexander - Tallin Estland 17-09-06 BA Amacord Mora Imperial Cofee Porter 13-06-20 TF Amager bryghus - Bryggens Blond 26-01-19 TF Ahhh Anchor Brewing USA, Liberty ale 01-12-12 Anchor Summer beer Sanfransico USA, 08-03-13 AB Amber - Grønland Ice Cap beer 06-09-08 BA Antarctica, Pilsen Brasilien 20-11-04 CP Aros Belgisk Jule Ale, De jyske bryghuse 24-01-15 GB Asahi, Japan 04-09-99 GB Asia Pacific Breweries, Tiger Gold Medal 27-03-99 HM Astra Pilsner, Tysk-Hamborg 06-03-93 IL Astra Exclusiv,Hamburg 08-01-00 IL B Baldur, Valhalla 12-09-98 GB Ahh Baldur a/s, 24-12 Julebryg 09-11-01 GB Baltika Strong, Skt.