Carlsberg Annual Report 2012 Market Overview
CARLSBERG ANNUAL REPORT 2012 MARKET OVERVIEW 3 2 1 OUR MARKETS Denmark Norway Sweden Finland Poland Germany The Baltic StatesUnited KingdomFrance Switzerland Italy Portugal South East Europe Russia Ukraine Kazakhstan Belarus Azerbaijan Malaysia Singapore Hong Kong China Vietnam Laos Cambodia Nepal India Population (millions) 5.6 5.0 9.5 5.4 38.2 81.8 6.5 63.1 63.4 8.0 60.9 10.7 30.5 141.9 45.4 16.7 9.4 9.2 29.0 5.4 7.2 1,353.8 90.4 6.4 15.3 31.0 1,223.2 Est. GDP/capita PPP (USD) 37,738 55,264 41,750 36,458 20,976 39,059 23,3704 36,728 35,520 45,286 30,116 22,991 21,636 17,698 7,598 13,921 16,008 10,684Asia 16,942 60,883 50,709 9,146 3,545 3,005 2,398 1,306 3,851 Est. real GDP growth (%) 0.5 3.1 1.2 0.2 2.4 0.9 2.4-4.5 -0.4 0.1 0.8 -2.3 -3.0 -6.0-1 3.7 3.0 5.5 4.3 3.9 4.4 2.1 1.8 7.8 5.1 8.3 6.5 4.6 4.9 Infl ation, avg. consumer prices (%) 2.6 1.0 1.4 2.9 3.9 2.2 2.4-4.4 2.7 1.9 -0.5 3.0 2.8 0.9-5.9 Europe Eastern 5.1 2.0 5.0 60.2 3.0 2.0 4.5 3.8 3.0 8.1 5.1 3.6 8.3 10.3 Western Europe OUR OPERATIONS Breweries 1211324111125 103111 1--405 66 2116 Employees 1,643 1,261 946 827 1,239 581 1,004 1,665 1,508 1,287 328 661 1,782 8,864 1,787 421 597 239 687 74 200 6,625 832 1,095 1,457 354 615 OUR POSITION Market position (no.) 1 1 1 1 3 1 7 1-2411412-312211 22215 28 1113 Market share (%) 54 53 33 53 18 18 33-40 15 29 43 7 48 15-28 38 29 33 26 69 44 20 24 50-55 38 98 64 74 7 Primary competitive climate (int./local) Local Local Local Int.
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