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Dacia, Always in the Hearts of Romanians

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Dacia, Always in the Hearts of Romanians Dacia, Always in the Hearts of Romanians The Dacia brand and the Mioveni plant celebrate in 2018 half a century of existence. Automobile Dacia is today the most important company in Romania. Employees’ talent and professionalism turned Dacia into a symbol of quality and performance. Dacia conquered customers from 44 countries through attractive, quality models, at the best price. "I am very honored to mention a unique moment. In 2018 we shall celebrate 50 years of Dacia heritage: of a plant, of a brand, and of a Romanian symbol. We shall live again important moments of this half a century, we shall give the floor to the employees who have lived and permanently live the continuous transformation of Dacia. We shall organize during the year, across the country, communication events. Dacia is a dynamic brand with an essential role in the success of the strategic plan of Groupe Renault, “Drive the Future”. Dacia is a success symbol on a very competitive market, which is the automotive industry and it imposed itself as a key player on all demanding European markets, by designing and manufacturing attractive, quality cars, at the best price. Romania has the legitimacy to continue this success and Dacia will always be in the hearts of Romanians." - Antoine Doucerain, Managing Director Automobile Dacia and Groupe Renault Romania. 50 years ago… In the proximity of the Colibași village (currently a neighborhood of Mioveni) the last works for establishing the Pitești Vehicle Plant (RO – “Uzina de Autoturisme Pitești” – UAP) were taking place. The industrial site, built as a result of the cooperation with Renault, was soon to start the manufacturing of its first cars, marking thus the birth of one of the most beloved Romanian brands – Dacia. Since the manufacturing of the 1st vehicle, under license Renault 8, Dacia underwent profound changes: it got to know the growth and optimism of the 70s, it survived the economic crisis of the 80s, and it managed to overcome the difficulties and the uncertainties characteristic for the last decade of the previous century. The taking over by Groupe Renault, in 1999, represents the beginning of a new phase for the Dacia brand and for the Mioveni Plant. At the heart of an ambitious program that develops a range of modern vehicles, meant to insure access to car mobility to the greatest number of people, Dacia is the symbol of attractive, quality models, at the best price. The Mioveni industrial site has known a spectacular development, and its more than 14,000 employees carry out their activity in a modern and competitive working environment. The Vehicle Plant, with a manufacturing capacity of 350,000 units annually, the Powertrain and Chassis Plant (the biggest aluminum foundry in the country, engines, gearboxes, chassis), a very complex logistic center, but also cutting edge engineering insure an important contribution to the economy of Argeș https://www.gruprenault.ro/en/media/2018/dacia-always-hearts-romanians 2 county, and of Romania. In the following months, Dacia will mark this anniversary through a communication campaign intended for all those who are fond of this brand – employees and customers, fans of the models manufactured in Mioveni along the time. Dacia celebrates 50 years of changes that made the company established in 1968 be today the most important company in Romania. 50 years – Always in the Hearts of Romanians September 1966 – signing of the license contract with Renault August 20th 1968 – the first model manufactured in Colibași 1969 – Dacia 1300 1973 – Dacia 1300 station wagon 1980 – Dacia 1310. The partnership with Renault comes to an end. 1995 – Dacia Nova 1999 – July the 2nd. The privatization contract is signed. Renault takes over 51% of Dacia shares. 2000 – Super Nova 2003 – Solenza 2004 – Logan is launched. Dacia 1300 stops being manufactured 2005 – The CKD logistic center (presently AILN) opens in Mioveni 2006 – Logan MCV 2007 – Logan VAN. Logan LPG. Renault Technologie Roumanie – the engineering center – is inaugurated. 2008 – Logan Pick-Up. Sandero. A new brand identity for Dacia. Renault Design Central Europe (Bucharest) is set up. The TL gearbox starts being manufactured 2009 – Sandero Stepway 2010 – Duster. Titu Technical Center is inaugurated. Oarja Spare Part Warehouse is inaugurated 2011 – Renault Commercial Roumanie is established 2012 – the new generation of Logan, Sandero, and Sandero Stepway. Lodgy and Dokker, manufactured in Tangier, Morocco, under the Dacia brand. The engine Energy TCe 90 starts being manufactured 2013 – New Logan MCV. Duster phase 2 2014 – 5 million cars manufactured in Mioveni https://www.gruprenault.ro/en/media/2018/dacia-always-hearts-romanians 3 2016 – Logan, Logan MCV and Sandero phase 2 2017 – New Duster https://www.gruprenault.ro/en/media/2018/dacia-always-hearts-romanians.
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