Dacia Simply Successful — Dacia Simply Successful Dacia Simply Successful 02
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DACIA SIMPLY SUCCESSFUL — DACIA SIMPLY SUCCESSFUL DACIA SIMPLY SUCCESSFUL 02 The All-New Duster, already launched and already a success with customers, was designed, tested and produced in Romania. For 50 years, the men and women of Dacia and Groupe Renault have been contributing to this success and building the company of the future through their skills, commitment and teamwork. They passionately strive to produce quality, attractive, and affordable Dacia vehicles. Today, this range, which is designed and produced in Romania, is a pillar of Groupe Renault’s strategic plan, Drive the Future. DACIA SIMPLY SUCCESSFUL — PLANNING 03 DAY 1 DAY 2 DAY 3 Afternoon Arrival at Morning Departure for the Morning Departure for Bucharest airport Pitesti plant the Titu Technical Press conference Center Transfer to hotel Plant visit: body Visit of the Center: assembly, design; stamping assembly engineering, test 7.30 pm Departure for and bodywork rooms and test restaurant departments drives Lunch Lunch 8 pm Dinner 6.45 pm Cocktail in Evening Return to hotel the hotel lobby Presentation of 12 noon Transfer to Bucharest airport Dacia’s 50-year history 8 pm Transfer to restaurant 8.15 pm Dinner DACIA SIMPLY SUCCESSFUL — SPOKESPERSONS 04 ANTOINE JÉRÔME THIERRY DOUCERAIN OLIVE BRANCARD Graduate of Ecole Polytechnique and Ecole Nationale des A graduate of Institut Catholique des Arts et Métiers A graduate of Ecole Nationale Supérieure des Sciences Ponts et Chaussées, Antoine Doucerain joins Groupe (ICAM), Jérôme Olive joined Groupe Renault in 1982 as Agronomiques in Bordeaux, Thierry Brancard joined Renault in 1993, within the direction of logistics head of the automation and robotics department at the Groupe Renault in 1999 at the IT department of sales engineering. He pursues his career in manufacturing, first Sandouville plant. He continued his career at and marketing information systems, where he worked as at the Douai plant, where he successively occupies the Sandouville as head of maintenance and then as head customer IT project manager, head of the after-sales IT positions of trim and chassis department manager, of the bodywork department. In 1989 he was department, and then as head of the IT marketing and technical director, deputy manufacturing director, and appointed as head of maintenance, new works and distribution department. then, in 2010, he is appoint director of the maubeuge logistics at Société Bretonne de Fonderie et de plant, where he insures the launch of Kangoo ZE and the Mécanique and then as head of production and In 2008 he was named IT director, India. tasked notably preparation of the Citan model for Daimler. In 2012, he maintenance. He joined the Douai plant in 1996, where with coordinating the launch of the engineering center leaves to Brazil, to coordinate the setting up of a new he successively held the positions of head of the and the plant in Chennai. Nissan plant and to start the manufacturing of the Micra bodywork department, deputy director responsible for and Versa models. As of 2015, he has been back to production, and plant director. In 2010 he was appointed as IT director for electric France, where he has occupied the position of In 2010 he was named managing director of Renault vehicles and in 2012 as IT head for Groupe Renault’s manufacturing director, in charge with 8 Renault plants Dacia Romania. Four years later, he became director of supply chain, responsible in particular for its digitalization. (the western manufacturing hub) that have a high level of manufacturing and logistics for the Europe region. performance. Since May 2018, he is appointed managing He pursued his career at the Alliance as EVP, Since October 2017 he has been Digital transformation director automobile Dacia and managing director Groupe manufacturing, engineering and the supply chain officer for manufacturing. Renault Romania. (2015) and then headed the Alliance Institute Project. Since 2018 he has been Alliance regional SVP manufacturing, process engineering and the supply chain Eurasia. DACIA SIMPLY SUCCESSFUL — SPOKESPERSONS 05 SYLVAIN IONUT BENOÎT COURSIMAULT GHEORGHE ABADIE A graduate of Ecole Supérieure de Commerce in Holding a master’s in communication and public A graduate of Ecole Nationale Supérieure d’Ingénieur en Compiègne, Sylvain Coursimault joined Groupe Renault relations from David Ogilvy University in Bucharest Mécanique et Energie in Valenciennes, Benoît Abadie in 1993. Over a seven-year period he held a number of and a bachelor’s degree in management, Ionut joined Groupe Renault in 1992 at the stamping processes positions in the French sales network. In 2000 he was Gheorghe began his career in the automotive department. In 1996 he was appointed as stamping and appointed as network team manager responsible for industry in 2001, holding a number of functions. assembly project manager at the Bursa plant in Turkey, managing 11 dealerships. Three years later, he became He joined Nissan in 2006 as marketing for the notably responsible for the industrial development of head of the senior product manager charged with devising brand in Romania. In 2010 he was named brand Symbol. From 2000 onwards, he held a number of the best sales offers for products and services. director for Nissan in Romania, managing the sales, positions as engineer and managed several projects, In 2005 he took the helm at Renault Slovakia. marketing and after-sales business-units. including Vel Satis and Laguna 3. From 2007 to 2013 he held the position of marketing Two years later, he became chief marketing manager In 2007 he was named head of the architecture and director at Renault Mais in Turkey and then at Renault of the Crossover Range at Infiniti, the high-end assembly department for upper-range vehicles including Belgium-Luxembourg. In 2013 he was named country Alliance subsidiary, tasked notably with rolling out Espace, Laguna and Koleos. He joined Renault Technology manager at the Renault Belgium-Luxembourg subsidiary, the range in the Middle East, Europe and Africa. He Romania in 2008 as general manager architecture and where he oversaw the implementation of a new sales and joined Groupe Renault in 2014 as marketing final assembly. Two years later, he became deputy head of management policy for the Renault and Dacia networks. director for the Dacia and Renault brands in Renault Technology Romania, tasked with managing In 2015 he became global chief marketing manager of Romania, responsible for the sales and marketing series production and Global Access range projects the Global Access range (Renault and Dacia), contributing strategy of the two brands. He contributed to the worldwide. In 2012 he was appointed as VP, to the specification of models and their attractiveness in renewal of the entire Dacia range, before being Standardization Office. One year later, he was named VP, various markets (including Europe, Russia, Latin America named Dacia sales and marketing director for body painted engineering. Since 2015 he has been chief and India). He has worked to boost the performance of Groupe Renault in May 2018. vehicle engineer for the Global Access range at the the Global Access range, notably through the successful Alliance, overseeing the technical development of launches of Kwid, Kaptur and the All-New Duster. projects and series production of the range. DACIA SIMPLY SUCCESSFUL — GLOBAL ACCESS 06 LOGAN LOGAN MCV GLOBAL ACCESS A INNOVATIVE KWID DUSTER APPROACH TO OROCH DOKKER THE AUTOMOBILE The Global Access program of Groupe LODGY Renault is all about bringing motorists reliable, modern and affordable cars. Launched in 2004 with Logan, the program charts new territory in the By 2022 automotive industry by rethinking vehicle design. Groupe Renault has acquired unique expertise over the last 15 years, KAPTUR + 2 further boosted by the launches of Kaptur SANDERO in Russia and Kwid in India and South million America. The Global Access program vehicles sold per year is a key pillar in Groupe Renault’s international expansion strategy, with a vehicle range that will continue to be developed and a sales objective of two million vehicles a year by 2022. DUSTER DACIA SIMPLY SUCCESSFUL — GLOBAL ACCESS 07 10 PLANTS FOR PITESTI THE GLOBAL ACCESS TANGIER LOGAN LOGAN MCV RANGE DOKKER SANDERO MOSCOW LODGY DUSTER DUSTER SANDERO SYMBOL LOGAN MCV KAPTUR CASABLANCA ENVIGADO TOGLIATTI LOGAN LOGAN LOGAN SANDERO SANDERO DUSTER SANDERO More than CURITIBA CHENNAI DUSTER LOGAN LODGY SANDERO KWID 10 DUSTER CAPTUR DUSTER OROCH million CAPTUR KWID vehicles sold since 2004 ORAN CORDOBA SYMBOL LOGAN SANDERO SANDERO DACIA SIMPLY SUCCESSFUL — DACIA KEY FIGURES 08 Dacia Duster, a true success story since 2011 with sales of over 1 million units worldwide 44 sales markets A range 5 million vehicles sold since the brand’s renewal in 2004 of 6 vehicles And nearly 5 million fans on Facebook Sandero, the number-one car in sales to consumers in Europe in 2017 DACIA SIMPLY SUCCESSFUL — DACIA SALES AND MARKET SHARES 09 CONTINUOUS GROWTH 3.4% IN DACIA SALES SALES MARKET SHARE 700,000 4% 3.2% 3.1% 3.1% 600,000 2.8% 2.8% 3% 500,000 2.4% 2.4% 2.1% 400,000 1.5% 1.6% 2% 300,000 1.2% 0.9% 200,000 1% 100,000 0 0% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 DACIA SIMPLY SUCCESSFUL — GROUPE RENAULT IN ROMANIA 10 GROUPE RENAULT IN ROMANIA, KEY FIGURES Pitesti industrial site Contribution of 3% of Romanian GDP (Groupe Renault the Romania Renault Design no. 1 contributor to Romania’s GDP) logistics center Central Europe Renault of Romania’s exports 8% Commercial (Groupe Renault Romania’s Romania no. 1 exporter) Titu Technical 37.2% market share for Center the group in Romania and Renault 29% market share for Dacia (Dacia Technology the leading brand in Romania) Romania 108 points of sale 1,500 suppliers 17,719 employees DACIA SIMPLY SUCCESSFUL — GROUPE RENAULT IN ROMANIA 11 THE ART OF VEHICLE DESIGN RENAULT DESIGN CENTRAL EUROPE Renault Design Central Europe is one of the group’s six design centers, the others being located in TITU TECHNICAL CENTER France, Brazil, South Korea, India and Russia.