EUROPEAN JOURNAL OF CULTURAL MANAGEMENT & POLICY || Vol. 9, Issue 1, 2019 || ISSN 2663-5771 Brazilian cultural diplomacy in Europe in the early 21st century: bridging the gap between nations with international events Leonardo Boy University of Paris-Saclay, France
[email protected] Clarice Menezes Rural Federal University of Rio de Janeiro, Brazil
[email protected] ABSTRACT At the turn of the 21st century, Brazil gained ground within the international scene due to its new outward facing stance. Cultural plurality became the flagship of Brazilian foreign policy, designed to achieve positions of prestige internationally. Keywords: By taking the theoretical concepts of cultural diplomacy, this case study analyses the Cultural strategies deployed in international events for cultural diffusion promoted by Lula da Diplomacy Silva’s (2003-2011) & Dilma Rousseff’s (2011-2016) administrations, especially the Year of Brazil in France, 2005. The policy processes within the Ministry of Foreign Affairs, International Ministry of Education and the Ministry of Culture supported the emergence of a events particular decision regarding the development of Brazilian cultural internationalisation. Foreign policy Therefore, the active role of Brazil in the field of cultural diplomacy could be considered as a benchmark for governments, practitioners and policymakers from 2003 to 2016. Brazil ACKNOWLEDGEMENTS The authors would like to dedicate this work to the memory of the National Museum in Rio de Janeiro, Brazil, which was destroyed by fire and the freezing of public expenses that will last until 2027 in the area of education. The largest collection in Latin America has been lost; a work of memory that begun exactly 200 years ago.