University of Wollongong Research Online University of Wollongong in Dubai - Papers University of Wollongong in Dubai 1-1-2009 Approaches to enter emerging markets: A UAE case study Melodena Stephens Balakrishnan University of Wollongong in Dubai,
[email protected] Follow this and additional works at: https://ro.uow.edu.au/dubaipapers Recommended Citation Balakrishnan, Melodena Stephens: Approaches to enter emerging markets: A UAE case study 2009, 1-28. https://ro.uow.edu.au/dubaipapers/28 Research Online is the open access institutional repository for the University of Wollongong. For further information contact the UOW Library:
[email protected] Approaches to enter emerging markets: A UAE case study Melodena Stephens Balakrishnan Faculty of Business Administration and Management University of Wollongong in Dubai Dubai, United Arab Emirates PO Box: 20183 Email:
[email protected] Abstract UAE as a country brand ranks one for resorts & lodging. It is 31st among 134 countries in terms of national competitiveness according to the World Economic Forum. It ranks one in terms of invested sovereign wealth funds according to IMF, is the fifth largest oil producing nation. During this time of recession, it is still expected to have a growth of 2.7% according to Standard Chartered. This paper briefly highlights some important ways for global corporation and international entrepreneurs to succeed in building new businesses within UAE learning from the past experiences. The methodology used in this paper is primarily based on an extensive literature review and some interviews. Further triangulation was achieved looking at grey literatures (non-peer reviewed) and web articles.