The Impact of Brand Equity and Price Towards Customer Purchase Decision in Low Cost Airlines
THE IMPACT OF BRAND EQUITY AND PRICE TOWARDS CUSTOMER PURCHASE DECISION IN LOW COST AIRLINES (A CASE STUDY OF INDONESIA AIRASIA, JAKARTA – DENPASAR ROUTE) By Fazrul Rahman ID No. 014201200185 A skripsi presented to the Faculty of Business President University Inpartial fulfillment of the requirements for Bachelor Degree in Economics Majoring Management October 2016 PANEL OF EXAMINERS APPROVAL SHEET The panel of examiners declared that the skripsi entitled “THE IMPACT OF BRAND EQUITY AND PRICE TOWARDS COSTUMER PURCHASE DECISION IN LOW COST AIRLINES (A STUDY CASE OF INDONESIA AIRASIA, JAKARTA – DENPASAR ROUTE)” that was submitted by Fazrul Rahman majoring in Management from the Faculty of Business was assessed and approved to have passed the Oral Examinations on December 14, 2016. Miftah Zikri, M.Sc Chair – Panel of Examiners Dr. Ir. Yunita Ismail Masjud, M.Si Examiner 2 Filda Rahmiati, MBA Examiner 3 SKRIPSI ADVISER RECOMMENDATIONLETTER This skripsi entitled “THE IMPACT OF BRAND EQUITY AND PRICE TOWARD COSTUMER PURCHASE DECISION IN LOW COST AIRLINES (A STUDY CASE OF AIR ASIA INDONESIA IN JAKARTA – DENPASAR ROUTE)” prepared and submitted by Fazrul Rahman in partial fulfillment of the requirements for the degree of Bachelor in the Faculty of Business has been reviewed and found to have satisfied the requirements for a skripsi fit to be examined. I therefore recommend this skripsi for Oral Defense. Cikarang, Indonesia, December 14, 2016 Acknowledged by, Recommended by, Dr. Dra. Genoveva, M.M Miftah Zikri, M.Sc Head of Management Study Program Skripsi Adviser DECLARATION OF ORIGINALITY I declare that this skripsi, entitled “THE IMPACT OF BRAND EQUITY AND PRICE TOWARD COSTUMER PURCHASE DECISION IN LOW COST AIRLINES (A STUDY CASE OF INDONESIA AIRASIA, JAKARTA – DENPASAR ROUTE) is, to the best of my knowledge and beliefs, an original piece of work that has not been submitted, either in whole or in a part, to another university to obtain a degree.
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