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WINNING THE FUTURE BY BUILDING OUTSTANDING MOBILITY SERVICES
Klaus Entenmann, DFS Chairman of the Board of Management Deutsche Bank dbAccess IAA Cars 2017 Conference Daimler Financial Services Reset the slide back to its Daimler Financial Services – a division of Daimler Change the slide layout
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Mercedes-Benz Mercedes-Benz Daimler Daimler Daimler Financial Cars Vans Trucks Buses Services
Daimler AG PAGE 2 Reset the slide back to its We offer a broad variety of financial and mobility services Change the slide layout
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vehicles in fleet management
banking customers car2go customers
insurance policies mytaxi customers
financed or leased vehicles moovel customers
Daimler AG PAGE 3 Reset the slide back to its DFS is in a strong position to drive change: Our well-performing FS Change the slide layout core business allows us to intensively prepare for the future of mobility via menu bar: KEY FINANCIALS H1 DFS STRATEGIC LOGIC
NEW ACQUISITIONS Strengthen OF € 35bn (+19%) the FS core business CONTRACT VOLUME OF € 134bn (+1%)
Get ready for EBIT OF Profitability € 1,046mn (+15%) the future of mobility
NET CREDIT LOSSES OF 0.24% Growth
Daimler AG PAGE 4 Reset the slide back to its DFS represents the S in CASE Change the slide layout via menu bar: SERVICES
SHARED
Daimler AG PAGE 5 Reset the slide back to its Various trends change the way we move in our cities… Change the slide layout
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PURCHASING TRAFFIC CUSTOMERS DEMAND ARTIFICIAL SELF-DRIVING POWER MOVES REGULATION IN CONVENIENT AND INTELLIGENCE CARS TURN FROM INTO URBAN CITIES BECOMES DIGITAL SERVICES AND TRANSFORMS FICTION AREAS. TIGHTER SWITCH TO SHARING. THE WORLD. INTO SCIENCE.
An increasingly higher Municipalities around The sharing economy is Revenue from Several dozens of millions share of global GDP the globe aim at expected to grow into a Artificial Intelligence of autonomous vehicles will be generated reducing emissions three-digit billion dollar company solutions is might be produced in urban areas. and congestion. market. expected to explode. in the year 2035.
Note: Numbers represent various external estimates – no official Daimler position
Daimler AG PAGE 6 Reset the slide back to its … and our business is changing as well Change the slide layout
via menu bar: From… …To
Financial services and Integrated mobility business selective mobility offering (financial & mobility services) Indirect Direct and indirect business business Transactional Relationship & data mindset mindset Partial digital Fully digital operations operations Financing individual “Shared Autonomy” ownership - ready
Daimler AG PAGE 7 Reset the slide back to its We aim to build a holistic mobility ecosystem to create customer lock-in and Change the slide layout increase share of wallet
via menu bar: 1. Offer broad variety of mobility solutions
7. Create lock-in 2. Create frequent Vehicle Vehicle effects & financing leasing customer loyalty interaction OUR AMBITION
Mobility solutions Insurance “DFS’ AMBITION IS TO BECOME AN Beyond car services 6. Become 3. Gain large-scale ENTIRELY CUSTOMER-CENTRIC, FULLY trusted mobility customer companion Car-based Fleet data DIGITIZED, INTEGRATED FINANCIAL & mobility manage- services ment Car MOBILITY SERVICES PROVIDER, rental 5. Capitalize on 4. Optimize OPERATING IN THE MOST EFFICIENT upselling understanding of opportunities customer needs WAY.”
Daimler AG PAGE 8 Reset the slide back to its AutoGravity puts car financing in the palm of your hand Change the slide layout Integrated partners [as of August 2017]
via menu bar:
Select instant credit Your decision Search for license scan; Lender Financing LinkedIn integration
Find a all brands and Dealer dealers nationwide
Choose all makes, Available in: Your Car models, and trims
Web App Daimler AG PAGE 9 Reset the slide back to its Increasingly more customers in urban areas will prefer Change the slide layout to consume mobility as a service
via menu bar:
TODAY TOMORROW Buying Consuming (car-based) mobility as a product (car-based) mobility as a service
Daimler AG PAGE 10 Reset the slide back to its Our current portfolio of mobility services is a strong Change the slide layout starting point to conquer the customer interface via menu bar: DAIMLER MOBILITY SERVICES STRATEGIC BUSINESS PORTFOLIO* TARGETS
CAR SHARING RIDE-HAILING MULTI-MODAL
moovel car2go mytaxi CleverTaxi GENERATE NEW REVENUE BY ENTERING A THREE-DIGIT BILLION USD MARKET
Turo Taxibeat Careem shareholding shareholding EXTEND DAIMLER ECOSYSTEM BY OFFERING ONE- STOP SHOPPING
Croove Flixbus Blacklane Via GET READY FOR THE FUTURE shareholding shareholding shareholding BY BUILDING KEY CAPABILITIES
15mn >100 OWN AND PROTECT CUSTOMERS CITIES CUSTOMER INTERFACE
* YTD August 2017, numbers for car2go, moovel, mytaxi, Taxibeat, CleverTaxi. Daimler AG PAGE 11 Reset the slide back to its We have significantly grown our mobility business Change the slide layout
via menu bar: TOTAL CUSTOMERS CUSTOMER INTERACTIONS [in mn] [in mn]
+109% +156%
YTD Aug 2016 YTD Aug 2017 YTD August 2016 YTD August 2017
car2go mytaxi moovel YTD August 2016 w/o Hailo, Taxibeat, CleverTaxi; YTD August 2017 with Hailo, Taxibeat, CleverTaxi Daimler AG PAGE 12 Reset the slide back to its We provide mobility services in 16 countries Change the slide layout
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Daimler AG PAGE 13 Reset the slide back to its car2go offers instant automobility on your terms Change the slide layout
via menu bar: Find Drive Park
Find a car2go next to you – Simply open your car2go with After having arrived, park your with or without reservation. your smartphone and start car2go on any parking lot within Whenever you need it. driving – as long as you want. the business area. That‘s it!
Daimler Financial Services AG PAGE 14 Reset the slide back to its car2go will increasingly deploy electric fleets Change the slide layout
via menu bar: ELECTRIC MOBILITY MADRID EXAMPLE
AMSTERDAM UNIQUE ELECTRIC MOBILITY PROJECT 330,000 SINCE 11/2012 MEMBERS 15 RENTALS PER CAR PER DAY STUTTGART 6,800 TONS CO2 SAVINGS 2017-2021 ~1,400 SINCE 11/2012 ELECTRIC VEHICLES MADRID SINCE 11/2015 10,000 + RENTALS PER DAY HAMBURG STARTING MID 2018 (50% of fleet)
Daimler AG PAGE 15 mytaxi is the #1 taxi hailing app in Europe
PAGE 16 Reset the slide back to its mytaxi has started to offer pooled rides in Warsaw today Change the slide layout
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PRODUCT CHARACTERISTICS
• Several customers can share their ride
• Passengers benefit from lower fare prices
• First pilot starting in Warsaw on Sep 13
Daimler AG PAGE 17 Reset the slide back to its moovel is an urban mobility company, making cities smarter Change the slide layout
via menu bar: MOOVEL MOOVEL TRANSIT MOOVEL TRANSIT „One-stop-shop“ for Highly standardized EU White-label solutions for US public urban mobility (B2C, EU) white-label ticketing app (B2B, EU) transportation authorities (B2B, NA)
• “one-stop-shop“ • For PT agencies in EU • For PT agencies in NA
• Search, book, pay • >90% standardized • Using operator brand
• All in one account • Using operator brand • Visual ticketing
• Full availability in STR & HH • Integration of MSPs • Ticket verification
• Search & info globally • Search, book, pay • US market leader
Note: PT: Public Transit | MSP: Mobility Service Provider
Daimler AG PAGE 18 Reset the slide back to its moovel white-label app: Example Karlsruhe Change the slide layout
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Daimler AG PAGE 19 Reset the slide back to its Mobility services will eventually merge towards Robo Car services – Change the slide layout we are well prepared to master this paradigm shift via menu bar: TODAY’S DEGREE OF TOMORROW‘S MOBILITY SERVICES AUTOMATIZATION MOBILITY SERVICES
L5 FULL AUTOMATION Exclusive use • Rental services • Taxi Chauffeur • Chauffeur Services HIGH AUTOMATION Robo taxi Taxi
L4 (2-/4seater) EXPENSIVE L3 CONDITIONAL AUTOMATION
• Ride-hailing (excl.) • Classic car sharing Pooled Robo • Ride-hailing (pooled) PARTIAL AUTOMATION Public • Flexible car sharing L2 taxi • P2P Ridesharing Transport • P2P car sharing (people mover) • Public Transport INEXPENSIVE L1 DRIVER ASSISTANCE
DRIVE YOURSELF GET DRIVEN GET DRIVEN
Daimler AG PAGE 20 Reset the slide back to its Self-driving technology could increase market dynamics for mobility services: Change the slide layout higher fleet utilization, lower prices, more demand, more investment via menu bar: REINFORCING CYCLE OF ROBO SERVICES
Prices will decrease Customer demand will due to higher fleet increase due to higher utilization attractiveness FUTURE ROBO CAR SERVICES
More companies will invest into Robo Car services because of attractive margins
Source: Evercore ISI 2017
Daimler AG PAGE 21 Reset the slide back to its Daimler’s current mobility offers will become tomorrow’s customer access Change the slide layout point for Robo Car services via menu bar:
W/O DAIMLER ROBO CAR DRIVER SERVICES
INTERMODAL AGGREGATOR
W/O CUSTOMER BEHIND STEERING WHEEL
Daimler Mobility Services helps build key capabilities (e.g. fleet allocation) Daimler AG PAGE 22 Reset the slide back to its
Change the slide layout DETERMINED TO SHAPE via menu bar: THE NEXT ERA OF PERSONAL MOBILITY!
Daimler AG Disclaimer
This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets, caused for example by the possible exit of the United Kingdom from the European Union; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency- optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.
Daimler AG Page 24