Volume 11 • Issue 4 • Fourth Quarter 2020 909 North Railroad Street Eagle River, WI 54521 (715) 479-4451 HHCCGG aazzeettttee “One of America’s Finest Small Market Radio Broadcasting Companies” In This AN AMAZING COMEBACK Issue A Terrific Team Effort Is Apparent Page 2 . The amazing comeback of Pres. Release Heartland revenue is a lot more than a story about Page 3 . money and advertising sales. Ashland News It is a story about resolve and willpower. Page 4 . It is a story about adrena - Eagle River News line and elbow grease. It is a story about knowing that many people all over the Jim Coursolle, CRMC country were losing their President and CEO jobs, and their paychecks, i.e., Wendi Ell, newsletter money to go grocery shop - designer and ping and pay the rent or mort - gage. There are a lot of publisher Heartland families with kids peace of mind and security nights that I sat in my chair that needed to be fed and about their future. tryingS teoe r eCloaxm weibtha cak l,i tPtlaeg TeV 6 www.heartlandcomm.com adult employees that needed “Many and Countless CHRISTMAS IS ON THE AIR Heartland Holiday Programming Brings Cheer “In a time when Ashland and the sur - WATW FM & AM.” rounding area is suffering from the sadness Stone also mentioned that the Heartland connected with the COVID-19 pandemic, Ashland stations will be broadcasting their the Heartland on-air folks in Ashland have annual “Magic Stocking” fundraiser to worked hard preparing to bring old-fash - help feed people in need. ioned Christmas cheer to our airwaves on The Heartland Eagle River stations of WBSZ, WJJH, WNXR and WATW FM & award-winning WRJO, WCYE, WNWX AM,” said Heartland Ashland Program and WERL FM & AM “will be lighting up and Operations Manager, Steve Stone. the holiday season with a bunch of listener Mike Wolf, Heartland Corporate Pro - fun and winning,” according to Program gram Director reported that the Heartland Director, Mike Wolf. He said, “It is a fun on-air team in the Minocqua, Eagle River time to be a jock on the air as listeners win and Rhinelander area, a.k.a. ‘The North - ‘Ho Ho Ho’ to our Christmas program - prizes and play on-air games adding to the woods Vacation Triangle’ were putting the ming,” said Wolf. Christmas entertainment.” finishing touches on many Christmas Holi - Listeners in the Ashland/Superior-Du - On Coyote 93.7, Coyote Program Direc - day programs wishing to bring traditional luth and Ironwood, MI area can expect to tor Jim Franklin is excited about a Christ - Christmas Spirit to thousands of homes hear their favorite Christmas songs begin - mas Dinner Give-away. “Listeners will be and holiday listeners throughout the ning Monday, November 30th, on WNXR, able to win a large dollar amount gift card Northwoods. WJJH and WBSZ. On December 24th, ac - from a local grocer. They can then decide “I’m stopping short of putting on a red cording to Stone, “We will broadcast whether they want to keep their dinner suit and white beard, but along with all of Christmas music on Christmas Eve begin - winnings or give thSee gei fCt hcarrisdt tmo a s f,a Pmaiglye 6 our announcers, I am ready to add some ning at 6 pm on WNXR, WBSZ and Page 2 Volume 11 • Issue 4 • Fourth Quarter 2020 PPrreess.. RReelleeaassee hen you’re 77 years going to the movies or a ball old, you usually game or even a family wedding? don’t look forward to I couldn’t even get a haircut. Are the passing of a year; 2020 might we losing our freedoms? beW an exception to that feeling. As I wrote this, we are about a I guess if there is week or so after the pres - any mental impression idential election with no that would leave its clear winner... only TV mark on 2020, it networks “calling” or would have to be the predicting a winner, but infamous white or no official announce - light blue surgical ment. News reports of mask. In an almost rampant voter fraud filled surreal bad dream, it the airwaves as did re - Jim Coursolle seems that people ports of dozens of law - lined-up as robots President, CEO suits being filed in many under control, go courts throughout the about their business land; ballots mailed out suspecting and won - at random, even to thou - dering if that unfamiliar person sands of dead people, were being pushing a shopping cart by them broadcast as much of the prob - at the super market would infect lem. What a year 2020 has been. and kill them without notice. With all of that and from my Fear for many became the de - perspective, the loss of about $1.1 termining factor for their day and million in advertising revenue life. We wondered if this was re - due to government mandated ally America and if so, what hap - buSseinee Tssh laonckdsgowivnins,g I, aPmag e 6 pened to moving around freely... October Top Sellers Birthday “Broadcasts” NOVEMBER 6th – Shannon Anderson – Ashland 8th – Diane Byington – Eagle River Sales Reps 20th – John Warren – Ashland Tammy Hollister..................$20,774 DECEMBER Trish Keeley ......................$20,289 14th – Sydney Cristiano – Ashland Diane Byington ..................$19,354 JANUARY Tyler Ostman ......................$11,280 9th – Wendy Baxter – Eagle River Scott Larson..........................$9,164 10th – Grayce Schulta – Eagle River 11th – Trish Keeley – Eagle River th 17 – David Olson – Ashland 22nd – Jenny Schilling – Eagle River th 25 – Kathy Wawiorka – Corporate Volume 11 • Issue 4 • Fourth Quarter 2020 Page 3 AAsshhllaanndd ByM Johen rWraryren , Christmas from Heartland-North General Manager WBSZ/WNXR/WJJH/WATW ’m happy to say that 4th quarter sales are pacing very well as October 2020 John Warren outperformed October 2019 and Ashland reaIched 128.4% of its adjusted General Manager October sales goal. It’s looking like we will outperform Novem - www.wbszfm.com ber 2019 sales as well as we’re www.wnxrfm.com currently pacing at 134.9% of November 2020 adjusted sales High School Football play-by- can be heard on 107.3 FM and on www.wjjhfm.com goal. We haven’t seen this type play action got underway with line at WNXRFM.com by click - www.watwbay of sales success since the start of Mike Granlund, Brady Lind and ing the Listen Live tab. At this country.com the pandemic in March. Way to Terry Johnson. With a shortened time, Northwestern Tigers bas - go Tammy, Tyler and Shannon. A 7-game season the final regular ketball is scheduled to start on huge thank you to Marion for season game is Friday, November December 3rd, 2020. getting all those orders in, keep - 6th. We expect the Tigers to go Ashland Oredockers Football ing it all straight and getting the deep into the playoffs starting with Nick Gima and Chris billing out. November 13th. Congrats to the Beeksma got off to a late start After a late start to the foot - Northwestern Tigers on a great this year withS eae s Ahosrhtelanned ,7 P-gaagme e5 ball season, Northwestern Tigers season. The Northwestern games he 2020 Heartland Com - OTES munications Deer PByD St Neve Ston.e.,. Hunter’s Round Up airs Operations Manager and November 20th through Novem - Program Director beTr 28th on both WNXR 107.3 FM and WATW AM 1400/101.3 FM starting at 4:30pm. The show WATW Grows brings back some familiar names, Sports Programing Steve Williams, Rudy Allen, Marty Davidson and various other guests. There’s a number of WATW has recently added contests, camp call-ins, venison some major sports to the lineup. recipes, hunting stories and of The Wisconsin Badgers Football course all your favorite hunting and Basketball seasons will be tunes. airing on both 101.3 FM and Photos will be posted to the 1400 AM, the games will also be Deer Hunters Round Up Face - available on the live streaming book page. The show will air on service. With the addition of the Badgers, WATW also received WNXR 107.3 FM, WATW AM Steve Stone 1400 and 101.3 FM and online permission from the Green Bay Operations at wnxrfm.com and Packers organization to simulcast Manager and watwbaycountry.com by clicking the PaScekee Prsr oggamraems wmitihn g si,s Ptear ge 5 the Listen Live tab. Program Director 2320 Ellis Avenue. P.O. Box 613, Ashland, Wisconsin 54806 Page 4 Volume 11 • Issue 4 • Fourth Quarter 2020 EEaaggllee RRiivveerr oyote 93.7 has an - ried, no kids, but do have a chi - day and Drive By Funny brings nounced a new week huahua and a tabby-cat. I love to those moments. It’s a wide variety night program from 7pm cook, bake, play Texas Hold ‘em, of comics, all in 60-90 seconds. to midnight that focuses on the travel, binge watch shows on TV, Laugh along at work at home, in locCal information for the Coyote go to the movies and fish. So your car, where ever. It’s a good listener but with fun elements happy to still be in radio doing daily uplift. mixed in. November my thang!” And, because it is a country sta - Jeff Wagner saw the start of Week - Renee along with in - tion so Renee also offers the Eagle River nights with Renee forming listeners about Nashville Update. WCYE’s General DuBay. local Northwoods informa - Nashville Update is information Sales Manager Renee said, “I found tion and events will have 3 for today’s modern country radio my calling when I was benchmarked elements. audiences. The Nashville Update www.wrjo.com 16 and our 4-H club The first is The Outdoor is also a backstage pass to www.mix96 did a fundraiser at a Minute with Marv Nashville’s latest buzz, news, and northwoods.com local radio station in Renee DuBay Holowinski.