MARCH/APRIL 2020

CHAIR’S COLUMN Success highlights importance of member involvement The Wisconsin Broadcasters Association is regarded If you need background on important issues for one of these as one of the best state broadcasting association in meetings, don’t hesitate to contact the WBA office for support. Also, the country. This is according to Sen. Gordon Smith, when we have these local meetings, we should constantly remind the President and CEO of the National Association the elected officials of our value, how we are involved in virtually of Broadcasters. everything that happens in our communities, and the millions of During our recently completed legislative trip to dollars that Wisconsin Broadcasters help raise for their communities Washington DC, we also heard this from many every year. leaders of other state associations. The WBA is so We recently celebrated another legislative victory in the state Chris Bernier highly regarded because of the dedicated work by when Governor Evers signed into law the bill regarding the use of WBA Chair our President, Michelle Vetterkind, and the staff, but law enforcement body cameras. This was one of our talking points equally as important, is our membership! during State Legislative Day and in local meetings, plus the phone Our membership’s relationships with our elected officials are one of blitz that many of you participated in just before the vote. This is most significant things we can do as local broadcasters. Calling on another triumph in a long list of successes we have had thanks to them during State Legislative Day and in DC is very important. But our members. even more pivotal are the meetings in the district. Having the State Your involvement in the array of activities put on by the WBA is truly Assembly and State Senate members as well as Congressional and what makes the WBA if not the best, one of the best associations in U.S. Senate members visit your radio or TV station is invaluable. the country! Thanks!

CONTENTS PRESIDENT’S COLUMN Bernier named WBA Chair..... 2 Changes coming to WBA events in 2021 Evers signs body cams bill..... 3 Some big changes are coming to your passage of the bill this session so that the effort Zaragoza to be recognized..... 4 WBA event schedule in 2021 which and remarkable outcome of the committee’s work WBA visits DC...... 5 will affect the Winter Conference, could be realized. A really special thank you to Event updates...... 6 State Legislative Day, and Student everyone who pitched in. Read more on page 3. Seminar. While there are a lot of Young Professionals award.... 7 Michelle Zaragoza be recognized for contributions Vetterkind, reasons for the change, we’re most Making a Difference...... 8 Your WBA, and, indeed, all other state broadcaster CAE excited about bringing more resourc- WBA Awards Gala...... 9 associations, would not be what they are today WBA President es to the WBA Student Seminar. A key Names in the News...... 10 change is moving the WBA’s winter without Dick Zaragoza. As our legal representa- and CEO Winter Conference report...... 11 job fair and EEO sessions to the WBA tion in Washington DC over many, many years, his contributions are difficult to enumerate. In EAS live code test...... 12 Student Seminar. There are many more exciting changes to come. Read all about it on addition to his tremendous service, he’s also a 2020 WBA member list...... 13 page 6. good friend! We hope you can join us at the Sum- Foundation board changes.... 14 mer Conference in La Crosse this coming June to Successful push for passage of body cams legislation Foundation contributors...... 14 recognize his contributions. Read all about Dick Those who attended our State Legislative Day in on page 4. Jowett Fellowship...... 14 January know that one of the key asks this year was for WBA members bring their voice to DC Student Seminar report...... 15 passage of a bill regarding the use of law enforcement Scholarship winners...... 16 body cameras. Those efforts paid off when both hous- Eighteen representatives of your WBA visited Student Award winners...... 17 es of the legislature approved the bill on a voice vote Washington DC at the end of February to make our annual calls to our representatives on Capitol App advice...... 18 and Governor Evers signed it into law. A Legislative Study Committee overcame significant differences to Hill. The meetings were productive and positive. WBA Newsroom headlines.... 19 create a bill that won the support of law enforcement, Your positive work in your communities helps us Calendar of Events...... 20 the media, criminal justice attorneys, and lawmak- demonstrate to your representatives the value of ers on both sides of the aisle. Your WBA supported Continued on page 2> PRESIDENT’S COLUMN Continued from page 1 broadcasting and your strong commitment to provided a broad- serving your local communities. Thank you to caster’s perspective everyone who joined the trip and served as won- on the new tech and derful ambassadors of your WBA membership. what it will mean for Read more about the visits on page 5. listeners and viewers. Wisconsin Broadcasters Association Officers & Board of Directors Student Seminar This was the first year Jacobs provided and OFFICERS 2020-2021 We had more than 140 students at the 2020 tailored a tour to Chair of the Board Student Seminar where we also handed out NASBA members. I Chris Bernier Radio Plus, Marinette/ Fond du Lac the WBA Student Awards for Excellence. We strongly urge you to announced to the students our plans to add the Vice Chair - TV, Chair Elect follow the develop- Don Vesely WMTV-TV, Madison job fair to the seminar next year. The announce- ments at CES. Nu- Vice Chair - Radio ment got a warm reception. Thank you to all the merous publications Lupita Montoto La Movida WLMV Radio, broadcasters who took time out of their week- cover the event, Madison ends to spend time with our future broadcasters. including Jacobs Media which also publishes a Treasurer Jan Wade WISN-TV, Milwaukee CES provides glimpse of future podcast about CES. Check it out! Secretary Your WBA was on hand this year as the future Your WBA has a lot coming up yet in 2020. Michael Wright Midwest Communications, Green Bay/Wausau of technology was We look forward to seeing you at the Walker Immediate Past Chair on display in Janu- Broadcast Management Institute April 14-16 in Steve Lavin WBAY-TV, Green Bay ary at the Consumer Madison, the WBA Awards Gala on May 2 at the Electronics Show in Las Madison Marriott West, and the WBA Summer BOARD OF DIRECTORS Vegas. It’s always an Conference June 17-18 in La Crosse. Your WBA Judson Beck WLAX-TV/WEUX-TV, eye opening show! We team is excited to have so many opportunities La Crosse/Eau Claire toured the show with to connect with you, our valued members. Stay Brian Burns Morgan Murphy Media, Madison Jacobs Media, which safe and have a wonderful spring! Paul Cameron The Family Radio Network, Appleton Herb Cody QueenB Radio, Platteville Bernier named Chair, new members elected Sean Dwyer WXOW-TV, La Crosse The WBA Board of Directors is under new leadership after the WBA’s annual meeting Jan. 29 in Madison. Stevens Point Anna Engelhart WKOW-TV, Madison Chris Bernier, Radio Plus, Marinette/Fond du Lac, the current WBA Vice Chair and Chair-Elect, was Aleese Fielder NRG Media-Wausau/ automatically elevated to the position of Chair of the Board. The WBA Board of Directors also includes Stevens Point Steve Lavin, WBAY-TV, Green Bay, who will remain as ex-officio Past Chair. The following will also serve as Andy Gille Midwest Communications, officers: Green Bay Dean Kallenbach Wisconsin Public Radio, • Vice Chair–TV/Chair Elect Don Vesely, WMTV-TV, Madison Senior Regional Manager, Eau Claire • Vice Chair–Radio Lupita Montoto, La Movida, Madison Mike Smith WFRV-TV, Green Bay • Treasurer Jan Wade, WISN-TV, Milwaukee Mark Strachota WDJT-TV/CBS & Telemundo, • Secretary Michael Wright, Midwest Communications, Wausau Milwaukee The following new members were appointed by the board as at-large directors: Colleen Valkoun iHeartMedia, Milwaukee Jeff Welton Nautel, Hackett’s Cove, • Sean Dwyer, WXOW-TV, La Crosse Nova Scotia • Dean Kallenbach, Wisconsin Public Radio, Senior Regional Manager, Eau Claire (representing non- Ex Officio - NAB Board commercial broadcasting) Tom Walker Mid-West Family Broadcasting, Madison The following directors were elected by the membership: • NE District Radio: Andy Gille, Midwest Communications, Green Bay WBA Team President & CEO • SE District Radio: Colleen Valkoun, iHeartMedia, Milwaukee Michelle Vetterkind, CAE The current WBA Board officers will serve on the board until summer 2021, pending second reading ap- [email protected] proval of changes to the WBA bylaws by WBA membership at the 2020 Summer Conference. Vice President - Administration Linda Baun [email protected] 2020 Election windows for Lowest Unit Charge NCSA/PEP Coordinator Liz Boyd Elections Election Dates Window for LUC begins [email protected] Spring Primary Feb. 18, 2020 Jan. 4, 2020 Director of Operations and Public Spring Election April 7, 2020 Before end of primary window Affairs 7th Cong. District May 12, 2020 Before end of spring window Kyle Geissler [email protected] Fall Primary Aug. 11, 2020 June 27, 2020 Fall General Nov. 3, 2020 Sept. 4, 2020 WBA Board minutes are always available for members. Please email Linda Baun at Get a 2020 Political Broadcasting Rules Summary on the WBA [email protected] to request website. Under “Members Only” look for “Political Broadcasting a copy. Resources.”

2 Wisconsin Broadcaster | wi-broadcasters.org Gov. Evers signs law enforcement body camera bill into law Wisconsin Governor Tony Evers signed into law a bipartisan bill to builds on Wisconsin’s robust open records laws to take into account address the use of law enforcement body cameras and public access the privacy of victims and witnesses who appear in the videos. The to video recorded by the devices. law uses the balancing test to determine if video should be released, The bill signed Feb. 28 was the product of hard work from the mem- and asks records custodians to take into consideration the expecta- bers of a Legislative Study Com- tion of privacy for anyone who mittee that included lawmakers, appears in the video and the law enforcement, criminal justice treatment of victims and minors. attorneys, and the media. The The bill also directs records custo- committee overcame dramatic dians to use redaction where differences of opinion to gener- necessary to allow for a video to ate a bipartisan bill that passed be released. both houses on a voice vote. “We’re so grateful to see the The bill was supported by law Legislative Committee process Ben Hart and Sean Dwyer share concerns enforcement groups, the media, produce such a widely supported Michelle Vetterkind and Ben Hart testify about a body camera bill proposed during and the Wisconsin Broadcast- solution to the difficult issues Sept. 17 2019 in favor of the body camera bill ers Association. WISN-TV News raised by this new technology,” the previous legislative session that sparked produced by the Legislative Study Committee Director Ben Hart served on the WBA President and CEO Michelle the creation of the Legislative Study Legislative Study Committee. Pas- Vetterkind said. “It’s critical that we maintain Wisconsin’s tradition of Committee sage of the bill was a high priority openness. This law maintains that tradition without jeopardizing the for the Wisconsin Broadcasters Association. privacy of witnesses and victims.” Under the leadership of Sen. Patrick Testin and Rep. Chris Taylor the WBA Legislative Committee Legislative Study Committee agreed on legislation that ultimately Chair Lupita Montoto, La Movida won the support of lawmakers on both sides of the aisle. Rep. John Radio, Madison and most recent Spiros introduced the Assembly Legislative Committee Chair Don bill and Rep. Rod Swearingen, Vesely, WMTV-TV, Madison, were Chair of the Assembly Commit- on hand for the bill signing. tee on State Affairs, held the The law signed today by Gov. public hearing on the bill as the Evers gives law enforcement legislative session was coming to The Legislative Study Committee holds its first the guidance it seeks regarding Michelle Vetterkind, Ed Reams, and James an end. meeting July 2018 the use of body cameras, gives Friedman testifying Feb. 20 before the The law requires any law enforce- the public the transparency it Assembly Committee on State Affairs ment agency using body cameras to establish a policy on how the expects, and demonstrates the cameras will be used, sets minimum limits on how long video will be ability of parties to come together on an important issue through the stored, establishes circumstances under which it should be kept, and Legislative Study Committee process. Thank you to: Ben Hart, News Director, WISN-TV Rep. Rob Swearingen James Friedman, Attorney, Godfrey & Kahn Wisconsin Newspaper Association Ed Reams, News Director, WKOW-TV WBA Legislative Committee Sean Dwyer, News Director, WXOW-TV All WBA members who made calls on this issue Sen. Patrick Testin and... Rep. Chris Taylor Wisconsin’s law enforcement representatives who worked Sen. Van Wanggaard hand-in-hand with the media on this important legislation Rep. John Spiros Wisconsin Broadcaster | March/April 2020 3 Dick Zaragoza to receive WBA Distinguished Service Award WBA’s former Washington lawyer will be honored June 18 The WBA’s now retired Washington lawyer, Richard broadcast hires. In response to the court’s decision, the FCC revamped (Dick) Zaragoza, will receive the Wisconsin Broadcast- its EEO regulations to emphasize the importance of broad recruitment ers Association’s Distinguished Service Award. outreach rather than seeking to assess a station’s EEO program based solely on the FCC’s view of the mix of individuals ultimately hired. The Award was established to recognize those who “re- flect the values embodied in the Wisconsin broadcast While challenging the heavy-handed approach previously taken by industry of promoting economic vitality, engagement the FCC, both the WBA and Dick sought to further the goals of equal in civic affairs, advocacy for the First Amendment and opportunity or nondiscrimination here in Wisconsin. Working with dissemination of community information and com- former WBA President and CEO John Laabs, as well as with current munity service, and support of diversity and a better WBA President and CEO Michelle Vetterkind, Dick helped design and Wisconsin.” routinely update the WBA’s multi-faceted program to assist stations in effectively pursuing those important goals. Dick was nominated by the Wisconsin Broadcasters Association Board and by the Wisconsin Broadcasters Association Foundation Board. “Personally, Dick was a trusted friend and adviser to me, a relationship I will always treasure,” Laabs said. “Professionally, he was at his height Dick’s decades of service to the WBA and its members, as well as to the when he helped Al Sprague and I negotiate the first NCSA contract with National Alliance of State Broadcasters Associations (“NASBA”), of which National Guard, when he won the EEO court case that forced the FCC the WBA is a member, have served to protect and enhance the best to back off its onerous approach to broadcast stations’ hiring practices, interests of the broadcast industry in Wisconsin as well as nationwide. and in helping develop the alternative inspection program with FCC Dick was instrumental in founding NASBA in the 1980’s, whose mem- approval. He was a great leader and adviser for all broadcast associa- bers comprise the state broadcasters associ- tions in the country.” ations in each of the 50 States, the District of Over the years, Dick was a regular speaker Columbia, and the Commonwealth of Puerto at the WBA’s annual conventions, frequently Rico. NASBA’s missions are to elevate the reminding members that the highest and professionalism of each State Association as best use of a broadcast license is to serve and well as to enhance each’s financial condition, protect the lives and property of all who make member services, and the effectiveness of their homes and businesses in Wisconsin. their advocacy efforts which are carried out in close coordination with the National Asso- “We are thrilled to honor Dick with the WBA’s ciation of Broadcasters. As NASBA’s counsel, Distinguished Service Award,” Vetterkind said. “Neither Dick played an indispensable role in NASBA’s the WBA nor NASBA would be where they are today pursuit of each of those missions. without Dick. The effects of his work will be felt for generations.” For example, Dick negotiated the first and all successor national NCSA/PEP contracts with the Army National Guard. In response to learning that he had become the WBA’s Those contracts have enabled the WBA and its sister state 2020 Distinguished Service awardee, Dick said, “I am so broadcasters associations to expand their member services appreciative of the WBA choosing me for such a high and elevate the WBA’s credibility and effectiveness over the 20-plus honor. I have such high respect for the broadcast industry because it years that the Guard’s NCSA/PEP program has been in existence. More is the only business in America that is licensed by the Federal govern- recently, Dick played a major role in persuading the Guard to restart ment to do good – to serve and protect the lives and property of all its NCSA/PEP program after the Guard suspended/terminated many listeners and viewers by acting, as reliable, first informers in times of contracts following internal difficulties the Guard was experiencing emergencies, as constant conduits through which community needs, unrelated to the program. issues and concerns are identified and addressed, and as the ‘oil of commerce’ introducing the goods and services of local and non-local Dick’s contribution to the state broadcasters associations went further merchants to the public. The Wisconsin broadcasters have demonstrat- than ensuring a continuous stream of revenue to support their opera- ed to me their true commitment to doing good in these very important tions. When the Internal Revenue Service challenged the tax-exempt ways.” status of an association’s NCSA/PEP program during an audit, Dick and his legal team convinced the IRS to terminate the audit while leaving Dick began his communications law career with the FCC, initially in the the tax exempt status of the association’s NCSA/PEP program intact. Commission’s Broadcast Bureau and later in its Office of General Coun- An adverse action by the IRS could have hurt all state associations, sel, where he defended the FCC in the various United States Courts including the WBA. Instead, the state broadcasters associations have of Appeal. Dick’s private law practice spanned more than 40 years, continued to use the NCSA/PEP program to better serve their members representing numerous state associations, as well as many broadcast without adverse tax ramifications. and non-broadcast companies and organizations, large and small. He retired as a Senior Partner with Pillsbury Winthrop Shaw Pittman LLP. In order to help protect broadcasters nationwide, Dick worked with Dick is a past President of the Federal Communications Bar Association the FCC’s Enforcement Bureau to design and establish the Alternative and a Distinguished Service Awardee from that organization. It was Broadcast Inspection Program between the State Broadcasters Associ- Dick’s idea during his presidency that the FCBA establish a foundation ations and the FCC’s Enforcement Bureau. Thousands of stations have to provide college scholarships for local Washington, DC high school availed themselves of the program for more than a decade and half. students. The very active and successful Foundation is now 30 years Before the FCC and the Courts, Dick led his team in numerous filings old, and is supported by government, and non-government FCBA and legal challenges aimed at protecting every broadcaster’s license lawyer members, as well as companies and organizations which are, or and eliminating burdensome paperwork. For example, Dick and his whose members are, “regulated” by the FCC. legal team were successful in representing all of the state associations This is the second WBA Distinguished Service Award to be handed out. in challenging the constitutionality of the EEO Rule adopted by the FCC The first was awarded to former Wisconsin Governor Tommy Thompson in the early 2000s that in effect forced stations to hire based on race in January 2019. or face heightened FCC scrutiny of their hiring decisions. The Court held that the FCC had in essence created an unlawful quota system for Dick will be recognized with the award during the luncheon on June 18 during the WBA Summer Conference in La Crosse. 4 Wisconsin Broadcaster | wi-broadcasters.org Broadcasters talk about diversity, other issues on Capitol Hill

Wisconsin’s radio and TV broadcasters spent Feb. 25-26 on Capitol Hill talking to lawmakers about numerous issues including a proposal to promote diversity in broadcast ownership. The Expanding Broadcast Ownership Opportunities Act of 2019 was introduced in both the House and Senate to establish a tax certificate. In the House, Rep. G.K. Butterfield (NC-01) introduced H.R. 3957 and in the Senate, Sen. Gary Peters (MI) introduced S. 2433. These bills would encourage investment in broadcast station ownership for women and people of color and dramatically help underrepresented voices realize their dreams of radio and television station ownership. Rep. Gwen Moore (WI-04) is a co-sponsor. The WBA delegation also talked to lawmakers about keeping spectrum realignments from harming broadcast signals, keeping a music licensing consent decree in place, supporting the Local Radio Freedom Act (thanking Sen. Johnson, Rep. Steil, Rep. Kind, Rep. Grothman, and Rep. Gallagher for being co-sponsors), and asking House members to join a new broadcasters caucus. Rep. Grothman and Rep. Gallagher agreed to join the caucus and others expressed strong interest. The WBA leadership team also attended the NAB’s State Leadership Conference on Monday where they heard from NAB President and CEO Sen. Gordon Smith, Rep. Greg Walden, Rep. G.K Butterfield, Rep. David Cicilline, political analyst Charlie Cook, NBC News Director of Social Newsgathering and Discovery Jareen Imam, and FCC Chief of Staff, Matthew Berry. Thank you to all the WBA members who joined the call on Congress. You are the face of local broadcasting and did an excellent job show- ing the important role broadcasters play in promoting safe, prosperous, and connected communities in Wisconsin.

Wisconsin Broadcaster | March/April 2020 5 Changes coming to WBA event line-up in 2021 Job Fair moving to Student Seminar Your WBA is planning changes to the 2021 event line-up to, in part, ership positions on the WBA Board will serve for more than a year, connect broadcasters with educators and future broadcasters. as elections will not be held again until the 2021 Summer Confer- This is the tentative plan for 2021: ence. At that point, single year terms will resume. Elements of the WBA Winter Conference will be split up into sepa- To accommodate these changes, updates to WBA bylaws were rate events. required. Those changes were given initial approval by the WBA Board and the mem- The Job Fair and EEO session will happen in conjunction with the bership at the winter Student Seminar. meetings. To finalize ap- State Legislative Day will be scheduled strategically during the proval, the membership winter or spring. The timing will depend on the state of legislative will vote again on the affairs at the Capitol and when it would be most beneficial for changes to the bylaws members to be calling on their lawmakers. when they meet June 18 at the WBA Sum- The membership meeting held during the Winter Conference mer Conference in La business luncheon will be consolidated into the membership Crosse. Anyone wishing meeting held at the Summer Conference. Going forward there will to review the proposed be one membership meeting each year. bylaws changes ahead of the membership meeting should contact The changes were discussed by the WBA Board and WBA Founda- the WBA office. tion Board at their winter meetings and were also explained to the Much like broadcasters, the WBA is embracing change and the membership at the winter membership meeting. benefits members can expect from it. While there are numerous The WBA is excited about the future of the Student Seminar and factors prompting these changes, the desire to increase support is still working out details for how the event will be structured. for future broadcasters is the most critical. It is hoped that the Having the job fair at the same time broadcasting students are changes will open opportunities for WBA members to connect gathering has a lot of great potential. with and support the broadcasting students who will someday be The changes will also mean that those elected in January to lead- leading your stations. Toolbox restocked for young professionals coming to WBA Summer Conference in La Crosse Throughout my time with the WBA and as a founding were in attendance last summer for a day of enrichment and the member of the WBA’s Young Professionals group, I’ve responses from participants and sponsors were overwhelmingly posi- always been outspoken about my belief in con- tive. Topics to be covered at this summer’s conference include: tinuing education as a foundation for a successful 1. Moving Up, Not Out: A panel discussion of broadcasters who left career. As the world around us evolves and technol- the industry only to find their way back home ogy advances, communication styles change and influence the way people 2. Digital Tools: A keynote discussion on what’s current interact with the world on a daily basis. and what’s to come Terry Stevenson As professionals in the business world 3. Teamwork: A panel discussion on how everyone Seehafer Broadcasting and specifically in the broadcasting plays a role in the success of the company industry, it is important for us to stay current with the changes around us, both to better 4. Politics and Broadcasting: A discussion on how to serve our clients and our audiences as well as to stay stay neutral in news reporting and the impact of politi- relevant within our networks and communities. cal advertising. The Young Professionals will be bringing “The Toolbox” We would not be able to host such an event without to the WBA Summer Conference for the third time this our wonderful sponsors, and we are currently welcom- year, hosted by myself, Terry Stevenson, along with Amy Pflugshaupt ing sponsors for next summer’s conference. For more information or from NBC 15 (WMTV-TV). to become an official sponsor for this event, please contact myself at 920-242-0560 or by emailing [email protected]. “The Toolbox” is a one-day conference specifically geared for young professionals, taking place Thursday, June 18 in La Crosse. The pur- pose of “The Toolbox” is to provide skills and resources for well-round- ed young professionals in the broadcasting industry by fostering better communication skills in the workplace, encouraging stronger relationships within communities, and creating dynamic leaders in the industry. By sharpening the tools that young professionals use on a day-to-day basis, whole organizations will benefit and become stronger and the industry itself will continue to move forward in a competitive and relevant way. I’d like to encourage you to consider enrolling your young profes- sionals in this one-day conference. More than 40 young professionals 6 Wisconsin Broadcaster | wi-broadcasters.org Young Professionals Young professionals show what they bring to broadcasting Two more young professionals are Greg Scalzo getting recognized for the mark Company: Good Karma Brands / ESPN Madison they’re leaving on broadcasting in Wisconsin. Position: Sales Director/On-Air Host The WBA Young Professional of the Years at station: 10 Year Award seeks to recognize young Started in broadcasting (year): 2010 broadcasters who have made a sig- How did you get into broadcasting? I started nificant impact on their stations and working at the student radio station for UW-Madison communities. A subcommittee of the (WSUM). That experience really taught me about WBA Board of Directors selected five the industry and the skills necessary to get in the door with Good young professionals to recognize in 2020, and one of those five has Karma Brands. I was able to work as an intern for ESPN Madison while been identified as the first “Young Professional of the Year.” in college and was promoted to a part-time teammate by my senior The four other honorees are Heather Storm from Woodward Radio year. At that time, I was focused on covering the Green Bay Packers- Group in Appleton and Eric Bartos from Wisconsin Public Radio and working with our team in Green Bay to secure and distribute sound the two young professionals profiled here: Jesi Hartman from WKOW- while producing and doing some on-air work. After graduating I was TV and Greg Scalzo from Good Karma Brands in Madison. Storm hired full-time in a hybrid role combining sports marketing sales and and Bartos were profiled in the January/February issue of Wisconsin on-air hosting. Broadcaster. The Young Professional of the Year will be announced in How do you view the role of young professionals in broadcast- the May/June newsletter and awarded at the WBA Summer Confer- ing? The world is changing faster than at any point in history. We are ence on June 18 in La Crosse. The honorees will also be recognized at stewards for an industry that is reliant on the trust and interest of the the conference luncheon. public, in a world with increasing options and shrinking attention spans. As technology advances, it is up to young professionals to hold Meet Jesi Hartman and Greg Scalzo: true to the pillars that created the trust and connection that built the Jesi Hartman broadcast industry, while being innovative and confident enough to Company: WKOW-TV and WAOW-TV try new ways to engage our audiences. We must push the industry Position: National Sales Manager WAOW - Wausau forward, not to simply survive but to grow broadcasting. We can’t and Regional Account Executive WKOW - Madison look at new technology or new strategies as a threat, but a resource to expand our idea of broadcasting and further our connection with Years at station: 8 consumers and the public at large. Started in broadcasting (year): 2012 What advice would you give to other young broadcasters? Try How did you get into broadcasting? I previously different things, whether roles, formats, industries, or ideas. I thought worked in media at a local advertising agency when I wanted to be a sportswriter and spent time in that field before realiz- my rep at WKOW reached out to suggest I join her at WKOW. After a ing it wasn’t for me. Try different things. See what you like. Be honest little convincing, I took the leap and have been at the same station with yourself. Don’t say no, meet people, and remember that your since. reputation is all you have. In everything you do, make sure to work hard, listen, be honest, follow through, and over-deliver. Start early in How do you view the role of young professionals in broadcast- crafting the right reputation and it will create the right opportunities ing? I view the role of young professionals as an integral part in in your career. broadcasting. Fresh ideas and experiences can be of great value to What does the future of broadcasting look like to you? The future build upon what has already been created. is all about creating the right content to build an emotional connec- What advice would you give to other young broadcasters? Collab- tion and engage with the audience. Listening choices used to be orate. You are a resource to your colleagues and they are a resource based on property: What was available through a handful of radio to you. When you bring different perspectives together, wonderful stations/mediums and there were only a few ways for content to get things can happen. Also, don’t hesitate to think outside the box and in front on an audience. Technology blew that model up, and we’re try ideas that haven’t been done before. still in the early stages of the digital age. Now great content can come from anywhere, and there’s a lot of it. The bar is higher, so there needs What does the future of broadcasting look like to you? I believe to be serious focus on creating the best content possible to create a the future of broadcasting will continue to play an essential role in connection and engage the audience. They in turn help to support our lives. Over the years one shiny object after another has been in- advertising partners and create more resources to improve content troduced in the industry, yet broadcast television remains to have the and grow audience. It’s no longer about being safe and putting some- proven track record in delivering content and showing results. thing on a channel because the audience is loyal to that station. The audience is loyal to great content.

JUNE 18 Coming soon! Watch for details about the next “Toolbox” sessions LA CROSSE geared toward young professionals. J o i n u s a s w e r e c o g n i z e Y o u n g Join us in La Crosse on June 18 P r o f e s s i o n a l s i n b r o a d c a s t i n g a t t h e W B A S u m m e r C o n f e r e n c e Details coming soon to wi-broadcasters.org

Wisconsin Broadcaster | March/April 2020 7 Making a Difference Wausau stations raise $100K for charity Campaign sets record, raises 4.67 million meals Wausau TV stations WSAW-TV and WZAW-TV raised $100,091 during A Madison TV station’s annual holi- its annual Share Your Holidays day campaign to fight hunger broke Campaign. a record for a third straight year. The money was donated to The NBC15 (WMTV-TV) raised 4.67 Salvation Army of Wausau and The million meals during its Share Your Neighbors’ Place. The total broke Holidays campaign, topping the 4.5 the previous record of $100,001 million meal goal set for the 24th which was set in 2018. annual campaign. The campaign benefits Second Harvest Food Bank of Southern Wisconsin which serves 16 counties in southern Wiscon- “I’m so overwhelmed,” Jeff Thelen, WSAW anchor and campaign sin. coordinator said. “The generosity from the people in central and north central Wisconsin just never fails to amaze me. That $100,000 “This is another example of how our local communities shine a little will become 300,000 meals for people who might otherwise not have brighter than others,” said Don Vesely, NBC15 Vice President/General something to eat. Thank you so much for the donations!” Manager. “Our viewers, and the communities they reside in, come to the rescue every time they are asked. They humble me and continue Viewers also donated more than 6,000 pounds of non-perishable to make me proud.” food. The 2019 campaign was held over an eight-week period from Nov. 6 The Share Your Holidays campaign started on Nov. 29 and ended on to Dec. 31. Dec. 30. Throughout the campaign station staff participated in several events to help drive donations. On Dec. 6, staff walked along the “It’s clear from our grand total that we have many champions of Wausau Holiday Parade collecting non-perishable food and mone- the campaign who are inspired to give and be change agents,” said tary donations. On Dec. 13, more than $2,800 was raised as station Jessica Laszewski, WMTV News Director. “I also hope that the stories staff pumped gas in exchange for donations at a Celebrity Gas Pump we shared smashed stereotypes about the reasons people turn to event. On Dec. 18, a three-hour phone bank raised more than $7,200. food banks for help, making it easier for those who need it, to come forward without fear of judgment.” “The community response to our Share Your Holidays fundraiser is very humbling, “Al Lancaster, WSAW/WZAW Vice President and Gen- eral Manager said. “We are very blessed to live in such a special place. Woodward Radio Group, Nelson family, donate Thank you!” to help create career center This is the 17th year for Share Your Holidays campaign which has Contributions from Woodward Radio raised more than $818,000 during its run. Group and the David L. Nelson family helped with the creation of the Commu- Stations gather donations for animal shelter nity First Career Exploration and Financial A group of six radio stations in Literacy Center at Fox Valley Technical Manitowoc gathered more than 400 College in Appleton. items and donations to support a A ribbon cutting on Jan. 22 marked the local animal shelter. official opening of the center. Seehafer Broadcasting used Oper- The Woodward Foundation Board of Directors made a significant ation Santa Paws to collect food, donation to this local project on behalf of Woodward Radio Group. The toys, cleaning supplies, treats, litter donation from the Nelson family was made through the Community and $5,432 to support the Lakeshore Humane Society. One anony- Foundation. mous donor brought a donation of $5,000 to the station. The center will allow local students in grades 6-12 to have hands-on Listeners were asked to stop by the studio to select a paper ornament experiences, while exploring and learning about careers in a real-life off the Giving Tree located inside the lobby. Each ornament listed an business setting. The Nelson Family Media Center houses the Woodward item to donate that will help care for the nearly 1,500 lost and home- Radio Group area, as well as an area on newspaper printing. In it, students less animals sheltered each year by the Lakeshore Humane Society. will be able to produce and record commercials, select and play music, The ornaments also featured photos of pets from the animal shelter and learn about the many careers associated with the radio industry. that are available for adoption and a short description of that animal. Station gathers 30K cans of Play-Doh for pediatric patients A Madison radio station broke a record when Wenger, a Child Life Assistant at the American Family Children’s Hos- it collected more than 30,000 cans of Play- pital said. “All of this Play-Doh will benefit so many kids both within Doh to benefit the American Family Children’s our hospital, as well as the other places you deliver to, encouraging Hospital. play and creativity.” Life 102.5 (WNWC-FM) has held a drive the last The station also partnered with a cafe to offer staff, patients, and three years to support the local children’s hospital. This year there was families a special Valentine’s Day luncheon. so much surplus that other area hospitals and facilities will be able to “We already have listeners and community leaders asking when we benefit as well. will do this again, as they are eager to help once more,” said Life 102.5 “We are grateful to be located in a community that continues to Listener Engagement Director, Summer Shepherd. “We cannot wait to support our patients and families in such a tremendous way,” Rachel see how this continues to grow moving forward.” 8 Wisconsin Broadcaster | wi-broadcasters.org Save the Dates! WBA Summer AN EVENING Conference Dates: June 17-18 I N P A R I S Place: Radisson Hotel, La Crosse Wednesday WBA Engineering Day Golf Outing Job Fair EEO Session WBA Awards Gala - May 2, 2020 - Madison Marriott West Welcome Dinner Register at wi-broadcasters.org Thursday Presentation of Distinguished Service Award to Dick Zaragoza Reception begins at 4:30 - Program begins at 5:30 - Hotel deadline: April 20 Derron Steenbergen Stations participating in this year’s competition: Local Broadcast Legends CBS3 Duluth Wisconsin Public Radio WOMT AM Manitowoc YP of the Year Award KBJR TV Duluth WISM FM Eau Claire WORT FM Madison Hall of Fame KFIZ AM Fond du Lac WISN AM Milwaukee WOZN FM Madison Young Professionals present KQEG TV La Crosse WISN TV Milwaukee WOZZ FM Stevens Point “The Toolbox” PBS Wisconsin WITI TV Milwaukee WPDR AM Portage WAOW TV Wausau WIXX FM Green Bay WPVL FM Platteville WAPL FM Appleton WIZM AM La Crosse WQOW TV Eau Claire WAQE FM Rice Lake WIZM FM La Crosse WQRB FM Eau Claire WAYY AM Eau Claire WJFW TV Rhinelander WRDB AM Reedsburg Details coming soon on WBAY TV Green Bay WJJO FM Madison WRDN AM Durand the WBA website WBCV FM Stevens Point WJMC AM Rice Lake WRIG AM Stevens Point WBEV AM Beaver Dam WJMC FM Rice Lake WRJN AM Racine Tomah, Sparta station WBGR FM Monroe WJQM FM Madison WRRD AM Milwaukee changes to ‘Bog Country’ WBIZ AM Eau Claire WKBT TV La Crosse WRST FM Oshkosh WBOG AM Tomah WKFX FM Rice Lake WSAU FM Wausau WCOW FM Sparta WKOW TV Madison WSAW TV Wausau WDDC FM Portage WKTI FM Milwaukee WSCO AM Appleton WDEZ FM Wausau WKTY AM La Crosse WSFQ FM Marinette WDJT TV Milwaukee WLAX TV La Crosse WSLD FM Whitewater WDRK FM Eau Claire WLBL FM Stevens Point WSSP AM Milwaukee WEAQ AM Eau Claire WLDB FM Milwaukee WTAQ AM Green Bay A Tomah/Sparta radio station is WEAU TV Eau Claire WLKG FM Lake Geneva WTCX FM Fond du Lac changing formats to play 80’s, WECL FM Eau Claire WLSP LP Sun Prairie WTMB FM Tomah 90’s and early 2000’s country WFDL AM Fond du Lac WLST FM Marinette WTMJ AM Milwaukee music. WBOG, known now as WFDL FM Fond du Lac WLUK TV Green Bay WTMJ TV Milwaukee “BOG County,” is heard on 101.3 FM and AM 1460. WFON FM Fond du Lac WLUM FM Milwaukee WTSO AM Madison WFRV TV Green Bay WMAM AM Marinette WUWM FM Milwaukee Robin Jon Olson, who played his first country record on the radio WGBA TV Green Bay WMBZ FM West Bend WVMO FM Monona in 1980, and joined Magnum WGLR FM Lancaster WMDC FM Mayville WVTY FM Kenosha Media in 2002, is returning to WGLX FM Stevens Point WMEQ FM Eau Claire WWIB FM Eau Claire the air to host the morning WGTD FM Kenosha WMGN FM Madison WWIS FM Black River Falls show. WHBY AM Appleton WMHX FM Madison WWQM FM Madison “After two years focused on the WHDG FM Rhinelander WMMM FM Madison WXCO AM Wausau sales and production side of WHLA FM La Crosse WMQA FM Minocqua WXOW TV La Crosse radio, I’m excited about adding back to my duties being on the WHTL FM Whitehall WMSE FM Milwaukee WXRO FM Beaver Dam air, Olson said. WHTQ FM Stevens Point WMSN TV Madison WXSS FM Milwaukee The station offers national news WHWC FM Eau Claire WMTV TV Madison WXXM FM Madison and sports and Craig Otto deliv- WHYB FM Marinette WMVS TV Milwaukee WXYM FM Tomah ers local news and sports. Mike WIBA AM Madison WMYX FM Milwaukee WYTE FM Stevens Point Olson will host the afternoon WIBD AM West Bend WNNO FM Wisconsin Dells WYTU TV Milwaukee show. BOG Country is also WIFC FM Stevens Point WOGO AM Chippewa Falls WZAW TV Wausau home to high school football, wrestling, boys and girls basket- WISC TV Madison WOLX FM Madison WZOR FM Appleton ball and hockey. Wisconsin Broadcaster | March/April 2020 9 Seehafer remembered as broadcaster Sullivan to lead stations in Denver with positive attitude The head of Entercom stations in Madison and Mil- waukee, Chuck Sullivan, has been named Senior Vice WBA Hall of Famer and livelong broadcaster Don President and Market Manager for Entercom Denver. Seehafer is being remembered as a career broadcast- er with a positive attitude. Sullivan will take his new position on Feb. 3. Seehafer died Tuesday. He was 84. “Chuck is a driven and talented leader who has had great success leading Entercom’s Madison and Milwau- In 1952, while still in high school, Seehafer began kee markets,” said Doug Abernethy, Regional President, his broadcasting career as a sports announcer in his Entercom. “We are thrilled to have Chuck lead the Den- hometown of Marshfield, Wisconsin at WDLB radio. Sullivan ver market and look forward to seeing its continued He also served stints at WPFP radio in Park Falls and growth under his guidance.” Seehafer WIGM radio in Medford. He purchased his first radio station KRBI, St. Peter, Minnesota in 1960 and in 1970 “I’m incredibly honored to have been tapped to lead a third market purchased WOMT, Manitowoc and soon after added WQTC-FM and during my time at Entercom,” Sullivan said. then expanded to Wausau, purchasing WXCO-AM in 1973 and build- Sullivan joined Entercom in 2014 as the Senior Vice President and ing WYCO-FM in 1985. Market Manager for the company’s Milwaukee market. In 2015, his role Over the years he has also owned radio station in Beloit and Janes- expanded to include oversight of Entercom Madison. ville, Rochester, Minnesota and Winter Haven, Florida. Sullivan served on the WBA Board of Directors. Seehafer served on the WBA Board of Directors for 12 years and in 1991 was Chairman of the Board of the Association. He also repre- UW’s Hastings earns ‘distinguished’ title prefix sented Wisconsin and Iowa on the Board of Directors of the National A UW-Madison faculty associate in the School of Association of Broadcasters for four years. Journalism and Mass Communication with 20 years of experience sending countless students into success- Don was inducted into the Wisconsin Broadcasters Hall of Fame in ful careers has earned the honor of having the prefix 2002 and the Lakeshore All-Sports Hall of Fame. “distinguished” added to her title. After his induction into the WBA Hall of Fame, he told SeehaferNews. Pat Hastings is now “Distinguished Faculty Associate.” com, “I just enjoy broadcasting. I enjoy the people. I enjoy the pro- The designation is reserved for staff whose perfor- gramming. I enjoy news, sports, what have you.” mance “[requires] extensive experience and advanced Seehafer transferred ownership of Seehafer Broadcasting to his four Hastings knowledge and skills.” children in 2014. Hastings said that in her time at UW-Madison the accomplishments in His son Mark said his father was “always happy, and always smiling.” the journalism school that she’s most proud of are the Badger Report, A funeral was held Jan. 27. the audio storytelling class, and the recognition of student work. Names in the News Shannon Sims is adding to her anchoring duties on years. In her last appearance on the air she said, “It’s WTMJ-TV in Milwaukee. In addition to her week- time for a fresh start.” day newscasts at 4 p.m. and 6 p.m. with co-anchor La Crosse Media Group named Travis Winchester Charles Benson, on Jan. 6 Sims started co-anchoring to the newly created position of traffic coordinator the 10 p.m. newscast with Steve Chamraz. Sims and afternoon host for Country WQCC (Kicks 106.3). joined WTMJ-TV in 2013 as a weekend evening an- Winchester joined La Crosse Media Group in 2018 chor and general assignment reporter. following full and part time stops at Mid-West Family Winchester Sims An evening anchor at a TV station in Lincoln, Nebras- Broadcasting in La Crosse, Madison, Eau Claire, and ka has joined the WSAW-TV newsroom in Wausau Rockford, Illinois over 10 years. as news director. Bridget Fargen spent nine years Christopher Palmer has been named vice president at 10/11 News in Lincoln and began her career in and general manager of WKBT-TV in La Crosse. Rhinelander. Her first day at WSAW was March 11. Palmer has worked in broadcast management and Big Radio has named program directors at three of its sales for more than 20 years, most recently at WMC southern Wisconsin stations. Paul Michaels assumed in Memphis, Tennessee where he worked since 2015. the programming duties of 105.9FM - The Hog Fargen Palmer Morgan Murphy Media has named Kate Doty to the (WWHG). Micki Morgret is now Program Director newly-created role of director of talent and team of “The Beat” 92.3FM and 98.9FM (WBEL). Greg “Big development. She will lead company-wide efforts to Red” Hanthorn is the newly named PD for “Iron Coun- find and build relationships with quality talent, help try” 101.9FM and 1490AM (WGEZ). The programming current employees grow their careers, and promote of the stations was previously overseen by father and the overall company culture. She previously worked son owners Scott and Benjamin Thompson. in various marketing, sales, and research positions Jessica Tighe signed off CBS 58 (WDJT-TV) in Milwau- for Morgan Murphy Media at its Madison office. Tighe kee on Jan. 9. Tighe has been with station for seven Doty

10 Wisconsin Broadcaster | wi-broadcasters.org With gratitude to... Broadcasters bring their message to Madison Wisconsin Attorney General Josh Kaul Wisconsin’s radio and TV broadcasters visited the State Capitol Jan. UW Volleyball Head Coach Kelly 29 as part of the WBA Winter Conference and State Legislative Day Sheffield in Madison. Thank you to the following for The day started at the Madison Concourse Hotel with a job fair that their generous support attracted job seekers to visit with broadcasters interested in hiring, Partner followed by an EEO session with attorneys from Godfrey and Kahn. Wisconsin Army National Guard

Wisconsin Attorney General Josh Kaul addressed WBA members Sponsors ahead of the business luncheon. Lunch was followed by inspira- • Godfrey & Kahn • Insight Edge tional words from UW-Madison Volleyball Head Coach Kelly Sheffield. • Jacobs Media Chairmanship of the WBA Board was handed from Steve Lavin (WBAY-TV) to Chris Bernier (Radio Plus) • Local Broadcast Sales during the membership meeting. The membership also thanked JT Koser (Koser Radio Group) for his Speakers service to the board and Steve Wexler (Good Karma Brands) for his service to the board and his time on • Rebeca Lopez, Godfrey & the executive committee and as board chair. Kahn, S.C. • Katheryn Mills, Godfrey & After a legislative briefing, WBA members then walked to the State Capitol to meet with lawmakers to Kahn, S.C. talk about the importance of getting a vote on a law enforcement • Paul Jacobs, Jacobs Media body camera bill and elimination of the personal property tax. • Randall Davidson, UW-Oshkosh WBA members also gathered Tuesday ahead of the conference. • Jeff Mayers, WisPolitics Paul Jacobs from Jacobs Media held a session about boosting • Shawn Johnson, Wisconsin digital revenue and Randall Davidson from UW-Oshkosh moderat- Public Radio • Brandon Scholz, The Capi- ed a panel discussion about podcasting. The WBA Board and WBA tol Group Foundation Board also held their regularly scheduled meetings. • Michelle Vetterkind, Thank you to everyone who came out to the WBA Winter Con- President & CEO Wisconsin Broadcasters Association ference and thank you our partner, the Wisconsin Army National Guard and sponsors Jacobs Media, Local Broadcast Committee Report Presenters Sales, Insight Edge, and Godfrey and Kahn. • Kent Aschenbrenner, Broadcasters Clinic • Lupita Montoto, Financial • Kyle Geissler, WBA Social digital efforts • JT Koser, Young Profes- sionals • Al Lancaster, Hall of Fame • Steve Wexler, Nominating Committee • Dean Maytag, WBA Awards • Dave Black, WBA Education Committee • Dean Maytag, WBA Foun- dation • Don Vesely, WBA Legisla- tive Committee • Michelle Vetterkind, Presi- dent and CEO • Steve Lavin, Chair

Service Providers Sponsors • American Awards & Pro- motions • Leader Printing Company, Inc. • Lorraine Ortner-Blake • The Madison Concourse Staff

WBA Legislative Committee WBA Conference Committee WBA Staff

Partner And to you our members, for your support in making calls at the Capitol. We also want to take this opportunity to thank you for your support of attendance at the WBA Winter Conference, Job/Career Fair and Tuesday educational sessions. Wisconsin Broadcaster | March/April 2020 11 Statewide tests of Tornado Warning EAS code scheduled for April 16 In cooperation with Wisconsin Emergency Management, the Nation- tems made the test appear as a real alert. Although NWS cannot do al Weather Service will conduct two tests of the real Tornado Warning so on the EAS feed, the NWS satellite feed to these other applications EAS Code, one in the afternoon and a second one in the evening, does indicate that it is a test (by using a “T” for Test as the VTEC, Valid on April 16, 2020 as part of Tornado and Severe Weather Awareness Time Event Code). Generally, systems fed by this NWS satellite feed Week. As permitted under FCC EAS rule 11.61(a)(5) regarding “Live should be able to read the VTEC “T” code and thus not display the Code” tests, the actual EAS Tornado Warning Code will be used for alert. Stations should work with their vendors of NWS satellite-de- these statewide tests. If there is a threat of severe weather at the time livered systems such as TV weather graphics and website weather of the afternoon test, then both the afternoon and evening tests will alerts to determine the best course of action… either disable their be postponed until April 17, 2020. If there is severe weather on April alerts during our test or make sure their tools are configured to not 17, the tests will be cancelled. If the afternoon test runs on April 16, display Test messages. Contact WBA if you have any questions on but the evening test is cancelled due to the threat of severe weather, this issue. the evening test will not be rescheduled to the next day – it will just This will be the schedule for the two tests run on April 16, 2020 be cancelled. • or if there is severe weather on April 16, both tests will be con- Both tests are scheduled at 45-minutes-past-the-hour, to provide ducted on April 17, 2020 adequate time to relay the test before the top of the hour. Stations are encouraged to carry both the afternoon and evening test, and • if the afternoon test runs on April 16, but the evening test is forward any comments to WBA following the tests. cancelled due to the threat of severe weather, the evening test will not be rescheduled to the next day – it will just be can- The audio of these tests will repeat celled: several times in the script “This is a Mark your Test”, but because the real EAS Tornado AFTERNOON TEST calendar Warning Code is being sent, the crawl on 1 p.m. Tornado Watch “TOA” EAS Code issued TV stations and cable systems will read “A for April 16 Tornado Warning has been issued for…”. 1:45 p.m. Tornado Warning “TOR” EAS Code issued by all NWS offices Thus we ask that TV broadcasters and serving Wisconsin counties* cable operators making the decision to EVENING TEST air these tests should display a “This is a Test” graphic behind the crawl. The TOA EAS Code will not be sent for the evening test. The tests will be originated on NOAA Weather Radio (NWR), and will 6:45 p.m. Tornado Warning “TOR” EAS Code issued by all NWS offices be relayed via the State Relay (SR) and Local Primary (LP) stations. serving Wisconsin counties* The EAS “TOR” Code will be sent independently by all five NWS EAS Header Code parameters to be used in both tests: offices serving Wisconsin, following the schedule below. Broadcast- Originator Code: WXR ers and cable operators that monitor SR or LP stations from multiple EAS Code: TOR EAS Operational Areas or directly monitor NWR from another EAS EAS Duration: 15 minutes Operational Area may receive more than one Tornado Warning alert for each test; since these alerts are sent independently from each *These tests are being coordinated with the State of Minnesota. NWS office they will not be recognized by EAS units as duplicates Stations in the border area will receive both Wisconsin and Min- if alerts are received from two different EAS Operational Areas. It is nesota counties in the same coordinated TOR Tornado Warning EAS also possible that some NWR stations may broadcast more than one message at both 1:45 p.m. and 6:45 p.m. TOR Code for each test as some NWR stations serve counties from Please respond by e-mail to Kyle Geissler at kgeissler@wi-broad- more than one NWS office. casters.org to indicate you have received this message, have In addition to dissemination using EAS via NOAA Weather Radio, passed this information along to all relevant staff (including station these tests are also sent over NWS satellite-based systems that feed meteorologists), and will participate in the tests and the public other capabilities in your station such as automated TV on-air weath- notice prior to the tests. er graphics, and weather alerts presented on your website, social NOTE: Public Notice on your end will begin one week prior to the media or push alerts to cellphones. Last year there were several inci- tests (PSA’s, mention in your news stories, weather reports, etc). dents where this test as presented on these related weather alert sys-

Station visits important tool for forging connections with public officials Producing radio and TV is interesting to those working in the business, and even more interesting to those who aren’t. Inviting local, state, and federal public officials to visit studios an effective way to teach them about a local business that plays a critical role in the lives of their constituents. State Senator Patrick Testin recently visited WKBT-TV and Mid-West Family Broadcasting studios in La Crosse. Testin toured both facilities, sat in on an editorial meeting, went on video shoots with a photographer and reporter, met with sales staffs, and asked important questions about the state of the radio and TV business. The WBA encourages stations to reach out to public officials on a regular basis and invite them to visit studios. Broadcasters serve an important public service, and the hard work that goes into performing that public service should be shared with those who represent your listeners and viewers.

12 Wisconsin Broadcaster | wi-broadcasters.org 202020 Roster of WBA Members As of March 10, 2020

Associate TV WCCN Marshfield WHRM Wausau WMQA Minocqua WSBW Sturgeon Bay American Awards KBJR-TV Superior WCCN Neillsville WHSA Superior WMSE Milwaukee WSCO Appleton and Promotions KQEG-TV La Crosse WCCN-AM Marshfield WHSF Wausau- WMVM Goodman WSFQ Marinette BDO TVW Madison WCCN-AM Neillsville Rhinelander WMVM Iron Mountain WSHS Sheboygan WACY-TV Appleton WCFW Chippewa WHSM Hallie WMYX Milwaukee WSJP Milwaukee BMO Global Asset WAOW-TV Wausau Falls WHTL Whitehall WMZK Wausau WSJP-AM Milwaukee Management WBAY-TV Green Bay WCLB Sheboygan WHTQ Stevens Point Rhinelander WSJY Janesville WBME-TV Milwaukee WCLO Janesville WHTQ Wausau WNAM Appleton WSLD Whitewater Broadcast Manage- WBOO-TV Elk Mound WCLQ Wausau WHWA Superior WNAM Oshkosh WSNP-LP Stevens Point ment Strategies WCGV-TV Milwaukee WCNP Baraboo WHWC Eau Claire WNCY Green Bay WSPT Stevens Point WCWF-TV Green Bay Criterion Broadcast WCOW La Crosse WHYB Marinette WNFL Green Bay WSSP Milwaukee WDJT-TV Milwaukee WCQM Park Falls WIAL Eau Claire WNFM Reedsburg Services WEAU-TV Eau Claire WSSU Superior WEUX-TV Eau Claire WCUB Manitowoc WIBA Madison WNNO Wisconsin WSSW Madison Edward Jones WCWB Wausau WIBA-AM Madison Dells WSTM Plymouth Godfrey Kahn WEZY-TV Tomah WFRV-TV Green Bay WCWI Adams WIBD West Bend WNRG Milwaukee WSUM Madison Green Bay Packers WGBA-TV Appleton WCWI Friendship WIFC Stevens Point WNWC Madison WSUP Platteville WGBA-TV Green Bay WCYE Rhinelander WIFC Wausau WNWC-AM Madison WSUW Whitewater Hitachi Kokusai WHA-TV Madison WDDC Portage WIGM Medford WNWX Rhinelander WTAQ Green Bay Electric Comark WHLA-TV Eau Claire WDEZ Stevens Point WIIL Kenosha WNXR Ashland WTAQ-AM Green Bay Jacobs Media WHLA-TV La Crosse WDEZ Wausau WILW-LP Waupaca WNXR Iron River WTCH Shawano WHRM-TV Wausau- WDGY Hudson WIPZ-LP Kenosha WOBT Rhinelander WTCH-AM Shawano Learfield Rhinelander WDKF Green Bay WISM Eau Claire WOCO Oconto WTCX Fond du Lac Communications WHWC-TV Menomonie WDLB Marshfield WISN Milwaukee WOCO-AM Oconto WTLX Madison Local Broadcast WIFS-TV Madison WDLS Wisconsin WISS Berlin WOCT-LP Oshkosh WTMB Tomah Sales WISC-TV Madison Dells WIXX Green Bay WOGB Green Bay WTMJ Milwaukee WISN-TV Milwaukee WDMO Baldwin WIZM La Crosse WOGO Eau Claire WTPN La Crosse Marketron WITI-TV Milwaukee WDMP Dodgeville WIZM-AM La Crosse WOKY Milwaukee WTSO Madison Nielsen WJFW-TV Rhinelander WDOR Sturgeon Bay WJBL Ladysmith WOLX Madison WTSW-LP Manitowoc WKBT-TV La Crosse WDOR-AM Sturgeon Bay WJJH Ashland WOMT Manitowoc WTTN Madison P1 WKOW-TV Madison WDRK Eau Claire WJJH Iron River WORQ Green Bay WUEC Eau Claire WLAX-TV La Crosse WDSM Duluth WJJO Madison WORT Madison WUWM Milwaukee Patrick WLEF-TV Wausau- Communications WDSM Superior WJJQ Tomahawk WOSH Appleton WUWS Superior Rhinelander WDUL-AM Duluth WJJQ-AM Tomahawk WOSH Oshkosh WVBO Appleton Pillsbury Winthrop WLUK-TV Appleton WDUL-AM Superior WJMC Rice Lake WOSQ Marshfield WVBO Oshkosh Shaw Pittman LLP WLUK-TV Green Bay WDUX Waupaca WJMC-AM Rice Lake WOTE Shawano WVCF Eau Claire WMLW-TV Milwaukee Radio Advertising WMOW-TV Wausau WDUX-AM Waupaca WJMQ Shawano WOWN Shawano WVCS Owen Bureau WMSN-TV Madison WDUZ Green Bay WJMR Milwaukee WOZN Madison WVCX Tomah WMTV-TV Madison WDUZ-AM Green Bay WJMT Wausau- WOZZ Stevens Point WVCY Milwaukee Radio Music WMVS-TV Milwaukee WDVM Eau Claire Rhinelander WOZZ Wausau WVCY-AM Oshkosh License WMVT-TV Milwaukee WEAQ Eau Claire WJOK Green Bay WPCA-LP Amery WVFL Fond du Lac Committee WPNE-TV Appleton WEBC Duluth WJQM Madison WPCN Stevens Point WVMO-LP Monona WPNE-TV Green Bay WEBC Superior WJTI Milwaukee WPCN-AM Stevens Point WVRN Antigo Society of Broad- WECL Eau Claire WJVL Janesville WPDR Portage WVRN Wausau cast Engineers Inc. WQOW-TV Eau Claire WSAW-TV Wausau WEGZ Washburn WJYI Milwaukee WPFP Park Falls WVRQ Viroqua The Capitol Group WTMJ-TV Milwaukee WEKZ-AM Monroe WKBH La Crosse WPKG Marshfield WVRQ-AM Viroqua WVCY-TV Milwaukee WEMI Appleton WKBH-AM La Crosse WPKG Neillsville WVSS Menomonie The Museum of WEMI Oshkosh WKCH Whitewater WPKR Green Bay Broadcast WVTV-TV Milwaukee WVTY Kenosha Communications WWRS-TV Mayville WEMP Sheboygan WKEB Medford WPLT Spooner WVTY Racine WWRS-TV Milwaukee WEMY Green Bay WKFX Rice Lake WPNE Appleton WWHG Janesville Wilkinson Barker WXOW-TV La Crosse WEQS La Crosse WKKV Milwaukee WPNE Green Bay WWIB Eau Claire Knauer LLP WYOW-TV Wausau WERL Eagle River WKLH Milwaukee WPRE Prairie du WWIS Black River WYTU-TV Milwaukee WERN Madison WKLJ La Crosse Chien Falls Wisconsin Army WZAW-TV Wausau WFAW Fort Atkinson WKPO Viroqua WPRE-AM Prairie du WWIS-AM Black River National Guard WFBZ La Crosse WKRU Green Bay Chien Falls Wisconsin Center Radio WFDL Fond du Lac WKSZ Green Bay WPVL Platteville WWJC Eau Claire For Investigative KCLH La Crosse WFDL-AM Waupun WKTI Milwaukee WPVL-AM Platteville WWQM Madison Journalism KDKE Duluth WFHR Wisconsin WKTY-AM La Crosse WPVM Sturgeon Bay WWSP Stevens Point KDKE Superior Rapids WKZG Green Bay WQCC La Crosse WWWX Appleton WisconsinEye KFIZ Fond du Lac WFON Fond du Lac WKZY Appleton WQDC Sturgeon Bay WWWX Oshkosh WisPolitics KQEG La Crosse WGBW Green Bay WLAK-AM Denmark WQLH Green Bay WXCE Amery KQYB La Crosse WGEE Green Bay WLBL-AM Stevens Point WQPC Prairie du WXCO Wausau KUWS Superior WGEZ-AM Beloit WLBL-AM Wausau Chien WXCX Siren Retired WACD Antigo WGLR Lancaster WLBL-FM Stevens Point WQRB Eau Claire WXER Sheboygan WAGN Marinette WGLX Stevens Point WLBL-FM Wausau WQTC Manitowoc WXNK Shell Lake Tom Bolger WAPL Appleton WGLX Wausau WLDB Milwaukee WRCO Richland WXPR Rhinelander Dennis Brechlin WAQE Rice Lake WGMO Shell Lake WLDY Ladysmith Center WXPW Rhinelander WAQE-AM Rice Lake WGNV Stevens Point WLFN La Crosse WRCO-AM Richland WXRO Beaver Dam Tommy Lee WATK Antigo WGNV Wausau WLGE Sturgeon Bay Center WXSS Milwaukee Bychinski WATK-AM Antigo WGTD Kenosha WLIP Kenosha WRDB Reedsburg WXXM Madison Leonard Charles WATQ Eau Claire WGTD Racine WLJY Wisconsin WRDN Durand WXYM Tomah WATW Ashland WGXI Sheboygan Rapids WRFW River Falls WYDR Appleton Dale Ganske WATW Iron River WHA Wausau- WLKD Minocqua WRHN Rhinelander WYDR Oshkosh Marty Green WAUH Wautoma Rhinelander WLKG Lake Geneva WRIG Stevens Point WYMS Milwaukee WAUK Milwaukee WHAA Wausau WLKN Sheboygan WRIG Wausau WYNW Wausau Ruane Hill WAUN Green Bay WHA-AM Madison WLMV Madison WRIS Madison WYRL-LP Rice Lake WAUP-LP Waupaca WHAD Milwaukee WLSP-LP Madison WRIT Milwaukee WYTE Stevens Point Bill Hubbard WAVL Wausau WHBL Sheboygan WLST Marinette WRJC Mauston WYTE Wausau Laurin Jorstad WAXX Eau Claire WHBM Wausau WLSU La Crosse WRJC-AM Mauston WYVM Sheboygan WAYY Eau Claire Rhinelander WLTU Manitowoc WRJN Kenosha WZEE Madison Perry Kidder WBCR Beloit WHBY Appleton WLTU Two Rivers WRJN Racine WZEZ Amery Doug Kiel WBCV Stevens Point WHBZ Sheboygan WLUM Milwaukee WRJO Eagle River WZOR Green Bay WBCV Wausau WHDG Rhinelander WLXR La Crosse WRKU Sturgeon Bay WZOS Appleton Jack Le Duc WBDK Sturgeon Bay WHDI Superior WMAD Madison WRLO Rhinelander WZOS Fond du Lac WBDL Baraboo WHEM Eau Claire WMAM Marinette WRLS Hayward WZOS Oshkosh Mike O’Brien WBEV Beaver Dam WHFA Madison WMBZ West Bend WRLU Sturgeon Bay WZRK Dodgeville Dave Pritchard WBFM Sheboygan WHHI Madison WMDC Mayville WRNW Milwaukee WZTI-AM Milwaukee WBGR Monroe WHID Appleton WMEQ Eau Claire WRPN-AM Ripon David Sanks WBIZ Eau Claire WHID Green Bay WMEQ-AM Eau Claire WRQT La Crosse Jim Schuh WBIZ-AM Eau Claire WHIT Madison WMGN Madison WRRD Milwaukee WBKY Portage WHJL Merrill WMHX Madison WRST Oshkosh Rod Synnes WBOG Tomah WHLA La Crosse WMIL Milwaukee WRVM Suring Thank WHND Appleton WMMA Wisconsin WSAU Stevens Point Scott Trentadue WBSD Burlington WBSZ Ashland WHND Green Bay Rapids WSAU Wausau Richard Zaragoza WBSZ Iron River WHQG Milwaukee WMMM Madison WSAU-AM Stevens Point you! WCBN-AM Hayward WHRM Stevens Point WMNM-LP Wautoma WSAU-AM Wausau

Wisconsin Broadcaster | March/April 2020 13 WBA FOUNDATION

New Leadership 2019 Foundation Contributors Albert Broadcasting Inc. Group LLC Martha Southard New chair for Foundation Board Tom Allen, Heart of Wisconsin Chuck Steinmetz, Al Lancaster has been voted to the position of Chair Quincy Media Media LLC WITI-TV of the WBA Foundation Board. Bob Barry James Hoyt Peter Tanz Terry and Linda Baun William Hurwitz Scott Trentadue Lancaster is the General Manager of WSAW-TV/ (in memory of WZAW-TV in Wausau. He previously served on the Greg Bell Bruce Grassman Nate Goetz) WBA Board and as WBA Board Chair in 2010. He Ken and Donna Beno Laurin Jorstad Brian and Dawn joined the WBA Foundation Board in 2018. Previous Chris Bernier, Koser Radio Group Tuescher Armada Media chair, David Sanks, will continue to serve out his Paul and Karen LeSage Bob Uecker term on the board. Liz and Tommie Boyd Jonathan Little Roger Utnehmer Lancaster Brian Burns, The Foundation Board voted on elections on Jan. 28. Morgan Murphy Media Dave Magnum, Don Vesely, Magnum Comm. WMTV-TV/Gray TV WBA Hall of Famer Bruce Grassman, Results Broadcasting, was David P. Carlson Mike and Patty O’Brien Michelle and Kirk elected to serve as Vice-Chair. Three others were also named to Community Founda- Joseph Poss, the Foundation Board: WBA Hall of Fame member Greg Bell; Lynn tion/ Vetterkind David Nelson WTMJ-TV Jan Wade, WISN-TV Bieritz, Mid-West Family Broadcasting, Eau Claire; and Anna Engel- Scholarship Endow- Chuck Ramsey hart, WKOW-TV in Madison. ment Tom Walker, Dick Record Lindsay Wood and Mid-West Family (for Linda Grassman Broadcasting Amanda Davis and Fellowship supports training for photographers Eddie Doucette Willie Hoffman) Steve Wexler, WTMJ-AM/Good Karma Fruit Broadcasting Chuck and LuAnn Roth The Rick Jowett Fellowship was established in 2017 by the Wisconsin WITI-TV Dale Ganske Bill and Marlys Rittman Broadcasters Association Foundation to support educational oppor- WKBT-TV Marty and Mary Green Jim and Martha Schuh tunities for photographers and videographers who work in media in WNWC-AM/FM Wisconsin. JoAnne Hackman Terry and Sandy (in memory of Shockley LeRoy Wolniakowski Recipients of the fellowship can use the grant Nate Goetz) Bob Smith WMTV-TV for professional development in the areas of Submission Terry Havel Nancy Spoerry Michael Wright, photography and videography. Applicants Heartland (in memory of Midwest Comm. must specify how the funds will be used. Deadline is Communications Nate Goetz) Potential uses include but are not limited to June 1 courses offered by the National Press Photog- Legacy Club raphers Association, the Poynter Institute, or Bob Barry Ed Hinshaw Mike and Patty O’Brien (1940-2016) any accredited college or university. This fellowship intends to award Terry Baun Dick Record Laurin Jorstad a total of up to $2,000 in grants annually to multiple recipients to Chris Bernier David Sanks cover part or all of the recipients’ expenses. Perry Kidder Lee Davis James Schuh Tom Koser Apply at Richard Dudley Don Seehafer www.wbafoundation.org/scholarships-grants/rick-jowett-fellowship (1923-2013) John Laabs (1935-2020) About Rick Jowett Nate Goetz Paul LeSage Sandy Shockley (1926-2018) Scott Lopas Terry Shockley Rick grew up in a media family. His grandfather was Bruce Grassman Joe Moen (1927-2014) Michelle Vetterkind CEO of Forward Communications which owned Jack Hackman several television stations throughout the country. (1933-2018) David L. Nelson Duke Wright (1921-2017) His family was also involved in the print media, the Wausau Herald. While in high school Rick began his Subscribe to Bob Barry’s Unearthed Interviews podcast career as a photographer working for the Wausau Recent Episodes Upcoming Episodes Herald. Rick Jowett completed his degree in journal- ism (UW-Madison) in the late 70s. Following gradu- Paul Anka Kenny Rogers Jowett ation, Rick started his career in broadcasting as a still Rolling Stones Neil Sedaka photographer at WMTV-TV, in Madison. Rick began working with Peggy Lee The Carpenters the WBA in 1985 as the Association’s event photographer. He served graciously and unconditionally until his passing. Herman’s Hermits George Burns

Wisconsin Broadcasters Association Foundation Officers & Board of Directors www.wbafoundation.org

OFFICERS Treasurer BOARD OF DIRECTORS Scott Chorski Tom Koser Chuck Steinmetz Tom Walker WKBT-TV, La Crosse WAQE-AM/FM/WJMC-AM/FM/ WITI-TV, Milwaukee Chair of the Board Mid-West Family Broadcasting, Greg Bell WKFX-FM Rice Lake Al Lancaster Madison Retired Wisconsin broadcaster Anna Engelhart Scott M. Trentadue WSAW-TV/WZAW-TV, Wausau WKOW-TV, Madison Dean Maytag Retired Wisconsin Broadcaster President & CEO Chris Bernier Retired Wisconsin Broadcaster Vice Chair Michelle Vetterkind, Radio Plus, Fond du Lac Bill Hurwitz Don Vesely Bruce Grassman CAE Retired Wisconsin Broadcaster Kelly Radandt WMTV-TV, Madison Results Broadcasting, Shawano Wisconsin Broadcasters Associa- Lynn Bieritz Woodward Radio Group tion Foundation Mid-West Family Broadcasting, R. Perry Kidder Appleton/Green Bay Jan Wade Secretary Eau Claire Retired Wisconsin Broadcaster WISN-TV, Milwaukee Dick Record David Sanks Family Radio, La Crosse Retired Wisconsin Broadcaster 14 Wisconsin Broadcaster | wi-broadcasters.org Broadcasters meet the future at WBA Student Seminar

“It was a great seminar and helpful information.” At noon, students participated in a session titled Putting Together a Resume or Speed Networking, which was patterned after the speed “I had a very eye opening experience and learned there are a lot of oppor- dating concept. Thirty-two broadcast professionals met individually tunities.” in six minute intervals with students who could ask questions about “I enjoyed the variety of sessions.” any topic. “I have been inspired.” The afternoon luncheon concluded the seminar and was highlighted by Phil’s outstanding keynote address, the presentation of the WBA “The seminar was overall very beneficial.” Foundation Scholarships to four recipients, and the 17th annual Those were just a few of the comments from more than 140 students Student Awards for Excellence, which had 219 entries in 27 catego- who attended the 2020 WBA Student Seminar on March 7 at the ries. Students from Union Grove, DePere, Lakeland Union, Minocqua, Madison Marriott West. and Bay Port, Green Bay won awards in the third year of the high Another successful event can be attributed to the hard work of the school competition. Future broadcasters from UW-Madison, Osh- WBA Education Committee in putting together an outstanding kosh, Stevens Point, Whitewater, La Crosse, Eau Claire, and Marquette program, which featured, director, voice actor, film producer, and took home honors in the college competition. In addition, this year’s screenwriter, Phil Johnston. Phil was unable to appear in person. He Leadership Award was presented to Andrew Haese from the UW-Os- presented a very interesting keynote via the Internet. hkosh. The award is given to a broadcasting or broadcast journalism student of junior standing or above who attends a Wisconsin college I have the pleasure of being the chair of this active and hard working or university and who has most noticeably developed and exercised group of educators and commercial broadcast professionals. Another effective and creative skills in leadership. contribution to the seminar’s success is financial support from the WBA and the WBA Foundation. Thanks to our many sponsors and the panel moderators: Nancy Still- well, Madison College, Brian Lucas, UW-Whitewater, and Pat Hastings, Students chose to attend three of nine panels in the morning. Topics UW-Madison. included: Campus Radio and TV Stations, Individual Feedback, Women in Broadcasting, Live Reporting for News and Sports – On behalf of the Education Committee, I would also like to thank Lin- Advancing the Story and Understanding the Technology, Expand- da, Kyle, Liz, and Michelle for helping to ensure the seminar’s success. ing The Reach Of Your Newscast or Radio Show, Marketing and We look forward to March 6, 2021 and another outstanding student Money, Podcasting, and Hiring managers ….What They Actually seminar! Want To See From You. -Ken Beno, Chair, WBA Education Committee Thank you to the following for making the 2020 Student Seminar a success Ken Beno, Chair Education Committee JT Koser, Koser Radio Group Sandy Ellis, UW-River Falls Milwaukee Radio Alliance Phil Johnston Jessica Laszewski, WMTV-TV Pat Hastings, UW-Madison Morgan Murphy Media David Sanks David Lee III, WFRV-TV Terry Havel, UW-Parkside NRG Media Michelle Vetterkind, President and CEO WBA Brian Lucas, UW-Whitewater Erik Johnson, UW-River Falls Quincy Media and WBA Foundation Luis Montoto, La Movida Radio Jack Kapfer, UW-Eau Claire Radio Plus Lupita Montoto, La Movida Radio Brian Lucas, UW-Whitewater WBAY-TV Speed Networkers, Speakers, and Anne Paape, WKBT-TV Dean Maytag, WBA Foundation Committee WDJT-TV Moderators Patrick Pendergast, Milwaukee Radio Alliance Jim Mead, UW-Whitewater WISN-TV Erik Bilstad, Good Karma Brands Kenny Perez, Radio Milwaukee Mike O’Brien, WCLO/WJVL WITI-TV Dave Black, WSUM Gene Purcell, PBS Wisconsin/WPR Amy Pflugshaupt, WMTV-TV WLAX-TV/WEUX-TV Evans Chronis, Good Karma Brands Ed Reams, WKOW-TV Mike Schmitt, UW-Green Bay WMTV-TV Jared Clark, Mid-West Family Andy Riggs, Entercom Milwaukee Chris Shofner, UW-Stevens Point WSAW-TV Herb Cody, QueenB Radio Joshua Rose, WFRV-TV Dr. Robert Snyder, UW-Platteville WTMJ-TV Cutter, Woodward Radio John Rowe, Cumulus Radio Station Group Nancy Stillwell, Madison Media Institute Randall Davidson, UW-Oshkosh Kevin Ruppert, WISC-TV Justine Stokes, UW-Oshkosh Special Thanks Sean Dwyer, WXOW TV Greg Scalzo, Good Karma Brands Don Vesely, WMTV-TV American Awards & Promotions Dave Edwards, Dave Edwards Media Chris Shofner, UW-Stevens Point Linda Baun, WBA Vice President Brittney Ermon, WMTV-TV Michael Spaulding, Good Karma Brands Sponsors Liz Boyd, WBA NCSA/PEP Coordinator Aleese Fielder, NRG Media Nancy Stillwell, Madison College Big Radio Kyle Geissler, Director of Operations and Public Sarah Gray, Morgan Murphy Media Chuck Steinmetz, WITI-TV Entercom Madison Affairs Pat Hastings, UW-Madison Heather Storm, Woodward Radio Good Karma Brands Madison Marriott West Hotel Staff Andrew Haese, UW-Oshkosh Colleen Valkoun, iHeartMedia Heartland Communications Greg Powers, Lake Land College Shar Hermanson, Mid-West Family Don Vesely, WMTV-TV Hometown Broadcasting Joe Thomas Bill Hubbard iHeartMedia Awards photographer Brittney Ermon Nate Imig, Radio Milwaukee WBA Education Committee Koser Radio Group John McDonald, Studio Gear Dayton Kane, Cumulus Radio Station Group Ken Beno, Committee Chair Magnum Media Student award judges in Illinois Kaytie Kelly, Woodward Radio Dave Black, WSUM Radio Mid-West Family Broadcasting Mike Kemmeter, Woodward Radio Group Randall Davidson, UW-Oshkosh Midwest Communications Wisconsin Broadcaster | March/April 2020 15 4 scholarships awarded to student broadcasters at Student Seminar Enjoyiana Zoey Knox is Kaitlyn Smith Nathan Perez Nururdin is the the 2020 WBA is the 2020 is the 2020 2020 Morgan Foundation Howard Ger- David L. Nelson Murphy Media Scholarship netzke Scholar- Scholarship Scholarship recipient. ship recipient. recipient. recipient. Zoey is at- Kaitlyn is Nathan is Enjoyiana is tending the attending the attending the attending the University of University of University of University of Wisconsin- Wisconsin- Wisconsin- Wisconsin- Oshkosh. She is majoring in Madison. She is majoring in Madison. She is majoring in Parkside. He is majoring in Com- Communication Arts. Zoey is Radio-TV-Film and Geography. Journalism and Political Econo- Kaitlyn is planning to graduate munication and is planning to my, Philosophy, and Politics. She planning to graduate in the in the spring of 2021. graduate in the winter of 2021. is planning to graduate in 2021. spring of 2020. Kaitlyn’s career goal is to Nathan’s career goal is to work Enjoyiana’s career goal is to Zoey’s career goal is to work at produce multi-camera shows, at a radio station as a disc jockey become a political broadcast a non-commercial community or music director. journalist. She started her center radio station with a role whether they are news pro- grams, talk shows, panel shows, ambitious academic career in promotions or social media Nathan works at the UW- or sitcoms. She writes that she early working for the Simpson management. Parkside student radio station Street Free Press for five years enjoys the fast paced nature of WIPZ, starting as the host of a Zoey has served as traffic the field and finds it rewarding where she earned a reputation classic rock program and has director and disc jockey at to see the many pieces of a TV for her work ethic, maturity, and since taken the position of Mu- charisma. WSUM-FM, the UW-Madison program come together. sic Director. He’s been identified campus radio station. On her At UW-Madison, Enjoyiana Kaitlyn is described as a passion- as a leader at the station. joined The Black Voice, an online own initiative, she created the ate, dedicated student with magazine for Black students, Music Writing Club which meets impressive producing skills. Nathan has taken it upon him- and the UW chapter of the weekly to improve the staff’s She is executive producer on a self to hone his skills, seeking National Association of Black quality in writing about music. highly-complicated children’s instruction outside his courses Journalists, as well as numerous Off campus she’s served as a puppet show, Hello, Campers, to improve his on-air skills and other campus groups. She has programming intern at WYMS- on campus TV station Titan TV give himself a musical back- aggressively sought experience FM in Milwaukee, promotions where she’s credited with jug- ground that would make him outside the classroom. Enjoy- assistant at WKTI-FM in Milwau- gling multiple episodes of the a better music director. As his iana authored freelance pieces complex production. skills improved, he enhanced for The Cap Times and has kee, and community relations the creativity put into his show. been an intern at the Wisconsin director and disc jockey at She also serves as assistant Center for Investigative Jour- KXSU-FM in Seattle. news director for WRST-FM and He’s dedicated to making sure his weekly show is the best it nalism, WORT-FM, and Madison Zoey is described a model stu- has interned at WCWI-FM. can be. Magazine. dent and good worker who sees Kaitlyn is respected among Enjoyiana is described as a the potential in public radio and her peers and faculty and is Nathan is described as a strong writer, critical thinker, a wants to bring that to the next committed to her career in hardworking, dedicated, and role model for young people, generation. Her faculty advisor television. Her classmates look respectful. He has a keen inter- and “sophisticated beyond her describes her as smart, reliable, to her for guidance and support. est in radio broadcasting with a freshman status.” She’s respect- and honest. She’s tenacious in Her advisor wrote that Kaitlyn is strong desire to succeed. ed by journalists and peers tackling a challenge and consci- ready to have a lasting impact in throughout Dane County. entious in her work. television broadcasting. UW-Oshkosh student recognized for inclusive, effective leadership The station manager at WRST-FM, the student run Haese is credited with completing numerous projects at WRST and radio station on the UW-Oshkosh campus, was recog- launching initiatives in podcasting and internal communications. nized with the WBA Student Leadership Award. “My number one leadership priority is to allow every member to have Andrew Haese was nominated by UW-Oshkosh Di- a voice and share their ideas,” Haese wrote. “I’m happy to say that it rector of Radio Services/WRST-FM, Randall Davidson has created a positive work environment and closer relationships who said Haese has improved the station’s culture between each individual staff and student member.” through his open and inclusive leadership. Davidson said Haese is also a great ambassador for WRST. “One tangible result of his welcoming style is that a Haese “His personable and engaging style means he’s an effective booster record number of students involved during the fall for the station whether it’s at a live broadcast from the student union 2019 semester have asked to return for spring 2020 or at an off-campus event.” and/or have applied for leadership roles themselves.” Davidson credits Haese for his eagerness to share his knowledge Davidson said Haese quickly rose to the position of station manager and experience with other students, particularly when it comes to in his third semester at the station after coming to the station with a podcasting. lot of media skills and talent as a natural radio announcer. Haese was already hosting a top ranked podcast, Haze and Jasen. He grew up Haese was recognized with the Student Leadership Award on March 7 interested in broadcasting, starting his own online radio station when at the WBA Student Seminar. he was 14.

16 Wisconsin Broadcaster | wi-broadcasters.org WBA Student Awards for Excellence Winners

High School Feature Story TV General Entertainment Program (Radio) News Programming (TV) 1st UW-Madison - Madison Sees a ‘Jolt’ of 1st Marquette University - Radio - Dad Rock 1st Union Grove High School - Union Grove E-Bike Use Radio: Ballad of the Nerds Village President Candidate Interview 2nd UW-Madison - Ho-Chunk People Share 2nd WSUM (UW-Madison) - Deep Dive Forum Their Voice Through Art 3rd Converge Radio - Passion Pod- Gabriel 2nd Union Grove High School - 3rd Marquette University - TV - Tiny Big Voice Fisher Homecoming Spirit Week News Sports Programming-Non Play-by-Play General Entertainment Program (TV) 3rd Lakeland Union High School - LUHS News (Radio) Programming - Live on Lakeland 1st MPTV (Milwaukee Area Technical College) - 1st UW-Stevens Point - Bucks Playoff Preview - Smalltown Episode Two Sports Programming (Radio) Alex Strouf Interviews Justin Garcia 2nd Titan TV (UW-Oshkosh) - UW Oshkosh 1st De Pere High School - Long Pass Play De 2nd WSUM (UW-Madison) - Rose Bowl Pre- Wired Up Finale Pere game 3rd SPtv (UW-Stevens Point) - SPTV 2nd De Pere High School - Halftime 3rd WSUM (UW-Madison) - Rose Bowl Pre- Entertainment Segment Interview De Pere game 2 Audio Storytelling-Sound (Radio) 3rd Bay Port High School - Boys Hockey Bay Sports Programming-Non Play-by-Play (TV) Port 1st WSUM (UW-Madison) - Corey Pompey 1st UW-Whitewater - Pit Pass - March 14, 2019 High School - Sports Programming (TV) 2nd WSUM (UW-Madison) - Climate Strike 2nd UW-Whitewater - Warhawk Sports Satur- 1st Union Grove High School - UGHS Sports day - Nov. 23, 2019 3rd Marquette University - Radio - Green Space Football Play-by-Play - Broncos vs. Badgers Spring 3rd UW-Whitewater - Warhawk Sports 2nd Union Grove High School - UGHS Sports Wednesday - Nov. 7, 2019 Long Form Production Non-News (Radio) Interview - Intramural Sports Story (Radio) 1st WUEC (UW-Eau Claire) - In Their Shoes - Basketball Bolton Refuge House 1st WSUM (UW-Madison) - UW-Madison 3rd Lakeland Union High School - Matthew 2nd UW-Stevens Point - The Shadow Holmes Analytical Anarchy Sports Program Student Achieves Life-Long Dream 3rd WRST (UW-Oshkosh) - I Am Not An Inspira- College/University 2nd Marquette University - Radio - First Year Captain tion News Series/Documentary (Radio) 3rd UW-Stevens Point - UWSP Hockey Season Public Affairs/Talk Show (Radio) 1st WSUM (UW-Madison) - Climate Strike Preview - Anna Herrmann 1st WSUM (UW-Madison) - ClasXic Communi- (Series) Sports Story (TV) cation 2nd WSUM (UW-Madison) - Sex Trafficking 1st UW-Madison - Father and Son Race Chase 2nd WSUM (UW-Madison) - Untold Stories 3rd WRST (UW-Oshkosh) - Student Stress Dreams Together 3rd WSUM (UW-Madison) - Earthspeak Radio Series 2nd Marquette University - TV - Frosh Public Affairs (TV) News Series/Documentary (TV) Golfer 1st Titan TV (UW-Oshkosh) - UW Oshkosh 1st SPtv (UW-Stevens Point) - Fight On - The 3rd Marquette University - TV - God Before UWO in 30: Talking Pictures Ryan Davidson Story Basketball 2nd Marquette University - TV - MUSG Debate 2nd Titan TV (UW-Oshkosh) - UW Oshkosh Sports Play-by-Play (Radio) Documentary: Conquering - My – Trials 3rd Titan TV (UW-Oshkosh) - UW Oshkosh 1st WSUM (UW-Madison) - Rose Bowl Play-by- UWO in 30: Oh, The Places You’ve Gone! 3rd None Selected Play PSAs/Commercials (Radio) Newscast (Radio) 2nd Marquette University - Radio - NCAA Volleyball Tournament v. Dayton 1st WSUM (UW-Madison) - Think First Free- 1st WSUM (UW-Madison) - Nov. 11 News At 5 dom of Speech PSA 3rd UW-Stevens Point - St. Olaf at UW-Stevens 2nd WRST (UW-Oshkosh) - WRST-FM 5:00pm 2nd UW-La Crosse - Chili Cook-Off Newscast - Oct. 25, 2019 Point - Alex Strouf 3rd WSUM (UW-Madison) - UHS Flu Shot PSA 3rd WUEC (UW-Eau Claire) - Blugold Radio Sports Play-by-Play (TV) Sunday News 1st SPtv (UW-Stevens Point) - UWSP vs #21 Promotional/PSAs/Commercials (TV) Newscast (TV) Wabash College - UWSP Game Winning 1st Titan TV (UW-Oshkosh) - UW Oshkosh Touchdown Apply Promo 1st UW-Madison - The Badger Report 2nd UWEC TV 10 - Blugold Football vs 2nd Titan TV (UW-Oshkosh) - UW Oshkosh 2nd Marquette University - TV - Marquette Now UW-Stout - Nov. 16, 2019 Breaking Sound Promo - Nov. 6, 2019 3rd UW-Whitewater - Women’s Basketball: 3rd UW-La Crosse - Perfect Pets 3rd UW-Madison - The Badger Report UWW vs Oshkosh - Feb. 4, 2019 Informational/Educational/Corporate (TV) News Story-Writing (Radio) Air Check (Radio) 1st UW-Whitewater - Lake Geneva YMCA: 1st Marquette University - Radio - Spring 1st WRST (UW-Oshkosh) - Andrew Haese Donor Video 2019 Cleanup Airchek 2nd SPtv (UW-Stevens Point) - The Herpetology 2nd Marquette University - Radio - 2nd UW-Stevens Point - Keegan West Air Check Society - Organization Profile Sri Lanka Vigil 3rd Marquette University - Radio - Dad Rock 3rd None Selected 3rd UW-Stevens Point - Edna Carlsten Art Radio: Steve’s Got the Blues Website Gallery Feature - Anna Herrmann Station Imaging Radio 1st UW-Madison - The Cost Conversation News Story-Writing (TV) 1st UW-Stevens Point - ‘Your Call is 1st UW-Madison - Wisconsin Truck Drivers Important to us’ Liner 2nd UW-Madison - Curb Magaine Fight Sex Trafficking 2nd UW-La Crosse - Thursday Everything 3rd WSUW (UW-Whitewater) - Website for 91.7 2nd UW-Madison - New School in Madison Sports Show Promo The Edge WSUW May Reduce Inequities 3rd WSUW (UW-Whitewater) - Twilight Zone Social Media 3rd UW-Madison - High Lake Levels Close 1st UW-Madison - Curb Magazine Paths at Picnic Point Podcast (Radio) 1st UW-Madison - Entrepreneu-mer 2nd UWEC TV 10 - UWEC TV-10 2nd UW-Madison - Competing with Mad Rollin 3rd UW-Stevens Point - WWSP-90FM Social Dolls Media 3rd UW-Madison - Pretty Connected

Wisconsin Broadcaster | March/April 2020 17 FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP Why the Iowa Caucus app disaster matters to broadcasters Regardless of your political orientation, the mess than code. Developing software is hard and complex, but if there is a created at the Iowa Caucuses primarily by the proper process in place, risk is reduced. Any company you hire should reliance on a mobile application has lessons for all have a deliberative process, from concept creation, design, interim broadcasters. Today, radio and television stations rely testing, approvals required at key milestones during the process, UX on all forms of technology to manage information, (user experience) testing, and in the case of Iowa, field testing. connect with the audience, and distribute content. Why should this app have been tested in the field in Iowa? Like But in many cases, this technology is just as new to Wisconsin, the majority of Iowa is rural, and there isn’t high-speed broadcasters as the app was to a committee chair- wireless available everywhere. Yet, this app was designed to be used man in Ames. Let’s face it, did your station have an Paul Jacobs in every district in the state. Had they had enough time to go out into Alexa skill two years ago? Did you even know what an the field they would have instantly understood the basic premise of Amazon Echo was? the concept was flawed. Our mobile app company, jācapps, has built over 1,300 mobile Where is their staff? Several years ago, we were advised by sup- applications since 2008. We’ve had our failures, which you have with posedly smart financial people we should outsource some of our new technology, but fortunately, our batting average is really good. development to a Southeast Asian country because this would But one thing we learned back in the early days through today, is that reduce our expenses considerably. On paper, it made sense, and a lot over 90 percent of our mobile app clients have never bought one be- of developers were doing this. But then a surprising thing happened: fore. They don’t know the questions to ask, the process behind it, and we began getting calls from businesses that had selected another the difference between a great app and one that does the basics. developer over us because of cost, but now needed our help because And this is the first place where mistakes get made – if you don’t of the quality of work coming out of Bangalore wasn’t as good as they know what you’re buying, you don’t know the needed. questions to ask. And most importantly, you Being located in Detroit, we like to tell our clients don’t know how to tell the difference between “Too often, we put we are here because “Detroiters know how to a competent developer and one that can create build things.” Plus, they are accessible to our real problems for your business. pressure on providers clients as needed. Free and open collaborative So I want to share with you a few things to think to do the impossible, communication is imperative when buying high- about when selecting a mobile app developer end software. (or frankly, any technology you’re considering): oftentimes because In Iowa, there are stories that up to 40 percent of Does the developer understand business? we don’t understand end users never downloaded the app. New soft- When we first started the company, our back- the process. “ ware, inexperienced users, no training. Where ground was as consultants, so we inherently was their staff? Are you surprised things worked understood customer service. We didn’t know a out the way they did? ton about software development but knew we At the end of 2019, there were 2.6 million Android and 2.2 million iOS could hire the right people to execute our business plan. As we grew, apps available in the stores. While not all of them are great, the fact is, I began studying other software companies, and one common trait I the overwhelming majority of the best apps went through a sensible found was that most were led or founded by a really talented devel- process and were done the right way. When it comes time for you oper, but in many cases, the company’s focus stayed there – they were to make the investment in mobile apps or other high-end software, weak on understanding the customer, their needs, and the end user. remember the following words: “Don’t be the Iowa Caucus.” Part of the failure in Iowa is attributed to the fact the end user – that The WBA Hotline is a free service provided to members with the Wiscon- individual in a small market in farm country who volunteered to work sin Broadcasters Association. If you have any questions about mobile, at the election – might not understand how apps work, how to down- social, digital, content marketing, websites, etc., contact Jacobs Media at load them, and how to use them. But because this software developer [email protected]. was focused on software development and not how it actually was going to be used in the field, it failed fast and hard. “Be quick, but don’t hurry.” I love this quote from the legendary college basketball coach, John Wooden, and the app development company for the Iowa Caucus should have adhered to it. When we found out they had two months to develop this app, it became instantly understandable why it failed. This was a complex piece of software that should have taken at least two months to simply design – not develop. Too often, we put pressure on providers to do the impossible, often- times because we don’t understand the process. When this occurs, the worst case scenario can happen – a total failure and national embarrassment simply because they weren’t afforded enough time to do things the right way. What is their development process? Great software requires more

18 Wisconsin Broadcaster | wi-broadcasters.org Tompkins brings 2020 election training to Wisconsin Nearly 100 journalists and broadcasters spent a day on the UW-Madison campus learning about the 2020 election from Poynter Senior Faculty Al Tompkins. The Wisconsin Broadcasters Association with partners Google News Lab, UW School of Journalism and Mass Communication, and The Poynter Institute offered an inten- sive day of training on Jan. 25 to help journalists cover the 2020 Presidential election. The workshop attracted reporters, MMJs, producers, news managers, online and social media producers, and assignment editors. In addition to Wisconsin being a toss-up state, nearby Milwaukee is also where the Democrats will hold their National Convention. Tompkins talked about polling and the numerous issues that voters will be considering when casting their ballots in 2020. Tompkins also provided instruction on how the electoral system works. Wisconsin was one of four locations selected for the special election training. WUWM duo awarded IRE fellowship CBS 58 expands weekend, morning newscasts WUWM-FM digital producer Lauren CBS 58 (WDJT-TV) in Milwaukee is expanding newscasts on both CBS Sigfusson and reporter Maayan Silver 58 and WMLW. are two of 25 journalists to be award- The weekend editions of the CBS 58 News at 10 p.m. will become ed a fellowship from Investigative hour-long broadcasts with more news, weather, in-depth sports and Reporters and Editors. political coverage. On Feb. 3, the CBS 58 Morning News, airing every Sigfusson and Silver received a Data weekday from 4:30 a.m. to 7 a.m. on WDJT, will expand for an addi- in Local Newsroom Training Program tional hour on WMLW from 7 a.m. to 8 a.m. WMLW currently carries a fellowship, which is funded by Google nightly hour-long CBS 58 News at 9 p.m. Sigfusson and Silver News Initiative. “We understand that viewers are busy and need many different time Before working for WUWM, Sigfusson was associate editor for Discover periods to watch newscasts,” said Kent Harrell, News Director at CBS magazine and Drone360 magazine. She has also written and edited 58. With this expansion, we are giving them more opportunities to marketing content for Uber. get the news they need.” Silver was previously an assistant producer for WUWM’s Lake Effect “We are growing our news across our on-air platforms. This is an in- and before that worked as a criminal defense attorney. vestment that pays off for our viewers as it allows us to provide more local news, weather, political coverage and community events for Both joined WUWM in 2018. Southeast Wisconsin,” said Mark Strachota, Vice President and General Conference to focus on journalism ethics, crisis in local news Manager of the Weigel Broadcasting Co. stations in Milwaukee. The Center for Journalism Ethics will host its 12th annual journalism Sessions available to learn about Wisconsin water ethics conference at the Wisconsin Institutes for Discovery in Madi- The Wisconsin Humanities Council is offering a series of regional son. Titled “Journalism Ethics & the Crisis in Local News” the confer- events this year regarding “Wisconsin’s Water Future.” They are inviting ence will be held April 24 and is free and open to the public. Wisconsin’s newsrooms to join the sessions to learn more about the This conference will bring together news media professionals, topic. Reporters are, of course, also welcome to cover the events. non-profit news leaders, media innovators, academics, students and They are as follows: the public to address the current crisis in local journalism with special attention to media ethics. April 25 - La Farge May 8 - Rhinelander Panelists will take on topics such as funding models, transparency, May 29 - Green Bay disinformation, digital media, truth and trust. And participants will leave with a better understanding of the factors driving the current Learn more at: crisis, as well as concrete ideas for strengthening and protecting local beyondtheheadlines.org journalism. Wisconsin Broadcaster | March/April 2020 19 Calendar of Events

April 14–16, 2020 Walker Broadcast Management WE LIVE HERE. Institute WE WORK HERE. UW-Madison April 16, 2020 WE SERVE HERE. Webinar: Political Refresher Presented by David Oxenford, Wilkinson, Barker, Knauer Wisconsin Broadcasters help keep our ranks full so we can serve when called upon. What May 2, 2020 you do matters. Thank you for your support. WBA Awards Gala Madison Marriott West Visit nationalguard.com May 21, 2020 Webinar: Working with Agencies More Effectively Presented by Emmie Musser, Güd Marketing May 21, 2020 Webinar: 1st Century Leadership - How to Cultivate Leadership in Today’s Workplace Presented by Jeff Butler, Generation Workplace Expert June 17–18, 2020 WBA Summer Conference Radisson Hotel, La Crosse June 18, 2020 Webinar: Trends in Local Sales of OTT Advertising Presented by Jack Zavoral, Local Media Association Oct. 13-15, 2020 Broadcasters Clinic Madison Marriott West