SEPTEMBER/OCTOBER 2020

CHAIR’S COLUMN Prepare for election season Baun takes bow after 14 years at WBA We are now entering the election window. One very WBA Vice President Linda Baun will retire from the important heads up: You must upload everything organization in September after 14 years. to your Political File (orders, copy, audio or video) Baun joined the WBA in 2006 and led numerous WBA as soon as possible. As soon as possible is the catch events including the Broadcasters Clinic, the WBA phrase. Numerous broadcast companies, large and Awards for Excellence program and Awards Gala, the small, have signed off on Consent Decrees with the Student Seminar, the winter and summer confer- FCC for violating this phrase. What I have been told is, ences, and many other WBA events including count- get it in your Political File by the next day. less social events and broadcast training sessions. She Linda Baun Chris Bernier There are so many great examples of creative pro- coordinated the WBA’s EEO Assistance Action Plan, WBA Chair gramming and selling around the state. Many of you ran several committees, and handled administration are running the classic Packer games in place of the of the WBA office. normal preseason games. With high school football moved to the “Linda’s shoes will be impossible to fill,” said WBA President and CEO spring in Michigan our radio stations there will air archived games Michelle Vetterkind. “Linda earned a well-deserved reputation for from past successful seasons. This has been well received and we always going above and beyond what our members expected of her were able to hang on to billing for the fall. and the extra special personal touches she added to every event.” This past weekend we had our first positive COVID-19 test of an “It’s difficult to lose somebody that has been such an integral part employee, actually three employees, in one market. It is amazing how of your organization,” said WBA Board Chair Chris Bernier. “Linda has Continued on page 14> Continued on page 3>

CONTENTS PRESIDENT’S COLUMN

New bylaws passed...... 2 Linda Baun’s dedication will leave New WBA Awards categories...... 3 permanent mark on your WBA Virtual Broadcasters Clinic...... 4-5 To say that it’s difficult to summarize exhibitors and never (ever) missed the chance to Stations making a difference...... 6 all the ways in which our Linda Baun hand out lunches to the exhibitors to make them Jacobs on pandemic response...... 7 Michelle has left her mark on your WBA is an feel appreciated. As I’m sure you’ll agree, these understatement… events will simply not be the same without her. Young Professional updates...... 7 Vetterkind, CAE Lin has given 14 years of dedicated You can read more about Lin in the front-page NCSA/PEP recognition...... 8-9 WBA President service to your WBA. She’s earned article. WBA EEO Action Plan...... 8 and CEO her reputation for her dedication to Lin, our dear friend - thank you isn’t enough. Emergency ID card...... 9 broadcasting, amazing work ethic, We will miss you more than you know. You will and boundless kind-heartedness. She put in countless Your WBA Serving You...... 10 ALWAYS be a part of the WBA Family! hours working to make life easier for you and your Member News...... 12 fellow WBA members. She worked behind the scenes Broadcasters Clinic going virtual Obituaries...... 13 making our events exceed your expectations, and Your WBA’s award-winning Broadcasters Clinic always, always added her own touch to make events a Educator’s Column...... 14 event is returning this year as a virtual event, and little extra special. we’re excited to have FCC Chairman Ajit Pai mak- Hall of Fame, Legends delayed...15 Lin’s work touched so many events and services ing an appreance! It’s still three days: Oct. 13-15 Jowett Fellowship recipients...... 15 offered by your WBA. In particular, she threw her whole and will still bring together the best and brightest Calendar of Events...... 16 self into the WBA Student Seminar, the WBA Awards for on the topics broadcast engineers need to know Excellence, the WBA Awards Gala, and the Broadcasters about. You can learn all about the online event on Clinic. At the WBA Gala, you could spot her in her dress pages 4-5. and headset making sure everything was running New bylaws adopted smoothly and no one missed a cue. At the Broadcast- Thank you to all the WBA member stations who ers Clinic, she was always meeting with attendees and Continued on page 2> PRESIDENT’S COLUMN Continued from page 1 participated in the process of adopting changes advantage of free one-on-one digital strategy to the WBA bylaws. It was a prolonged process consultations we offer from Seth Resler from because the summer membership meeting had Jacobs Media. Here’s one quote: to be canceled; that said, we are so grateful to all “It was awesome! Not only did Seth give us great Wisconsin Broadcasters Association the station managers who studied the chang- feedback on our website, he also helped us with es and sent in their consent forms. Read more our strategies and making them more concrete Officers & Board of Directors below. and quantifiable.” OFFICERS 2020-2021 Have you listened to the Bob Barry podcast? Chair of the Board Seth is available to help your stations talk about Chris Bernier Radio Plus, Marinette/ You should! And you should subscribe so you your digital strategies, whether you’re just Fond du Lac can catch new episodes every Wednesday. WBA getting started on digital platforms or if you’re Vice Chair - TV, Chair Elect Hall of Famer Bob Barry is unearthing some of trying to figure out how to shift strategies to Don Vesely WMTV-TV, Madison his most interesting celebrity interviews from address changes in the market or curveballs like Vice Chair - Radio his decades on the air in Milwaukee. He recently the pandemic. Interested? Contact Kyle Geissler: Lupita Montoto La Movida WLMV Radio, Madison published interviews with Buffalo Bob, Rod- [email protected]. Treasurer ney Dangerfield, Gene Pitney, Tina Turner, and The ongoing pandemic and upcoming election Jan Wade WISN-TV, Milwaukee Phyllis Diller. The podcast is published by your season will no doubt keep the pressure on you Secretary WBA Foundation with support from WBA Hall of and your operations. Please know that your Michael Wright Midwest Communications, Green Bay/Wausau Famer Terry Baun. You can find the most recent WBA is here to help. You know about all the ser- Immediate Past Chair episodes and links to subscribe on our Wisconsin vices we offer (see page 10) , and you know that Steve Lavin WBAY-TV, Green Bay Broadcasting Museum website: https://www. your WBA is YOUR Go To Resource - but these wisconsinbroadcastingmuseum.org/ days we sometimes hear from members who BOARD OF DIRECTORS Valuable (and FREE) one-on-one digital con- simply need to talk…..and we’re here for that as Judson Beck WLAX-TV/WEUX-TV, sultations well. We’re so very proud of the work you do for La Crosse/Eau Claire Wisconsin. As always, stay safe. Stay healthy. We We recently gathered testimonials from some Brian Burns Morgan Murphy Media, Madison need you! of your fellow WBA members who’ve taken Paul Cameron The Family Radio Network, Appleton Herb Cody QueenB Radio, Platteville Membership adopts revised WBA bylaws Sean Dwyer WXOW-TV, La Crosse Stevens Point Changes effective July 30 Anna Engelhart WKOW-TV, Madison The member stations of the WBA this summer approved changes to the WBA bylaws. The changes were Aleese Fielder NRG Media-Wausau/ initially approved at the WBA Winter Conference and the second vote was to occur at the membership Stevens Point meeting at the Summer Conference. Because the membership could not meet this summer, the vote was Andy Gille Midwest Communications, Green Bay conducted remotely through the submission of consent forms from representatives of all stations that Dean Kallenbach Wisconsin Public Radio, approved of the changes. At least 80 percent of WBA member stations had to approve for the changes to Senior Regional Manager, Eau Claire be made official. Consent forms were received from 81.9 percent of the member stations and the changes Mike Smith WFRV-TV, Green Bay went into effect July 30. Mark Strachota WDJT-TV/CBS & Telemundo, The changes to the bylaws were in response to the 2019 WBA Task Force findings and a State Ethics Milwaukee Colleen Valkoun iHeartMedia, Milwaukee Committee ruling that disallows legislative receptions. It was proposed that elements of the WBA Winter Jeff Welton Nautel, Hackett’s Cove, Conference be held in conjunction with the WBA Student Seminar later in the spring. The WBA State Leg- Nova Scotia islative Day would be scheduled as needed to improve our member’s strategic advocacy effectiveness. Ex Officio - NAB Board As such, the WBA would eliminate its winter membership business meeting, and maintain the summer Tom Koser Koser Radio Group, Rice Lake membership meeting. WBA Team Because this change would affect WBA bylaws, the WBA worked with its attorneys to draft changes to the President & CEO bylaws. During this process, the attorneys found other changes for members to consider. Michelle Vetterkind, CAE [email protected] --Article IV: The changes remove references to specific annual meetings and leave it to the board chair Vice President - Administration and president to determine when and where the annual meeting will happen. The intention is to hold the Linda Baun annual meeting at the Summer Conference. [email protected] --Article IV and V: Updates and clarifies rules regarding electronic meetings (via teleconference) when NCSA/PEP Coordinator Liz Boyd in-person gatherings are not possible. [email protected] --Article X: The current bylaws require two consecutive votes of the membership to amend the bylaws. Director of Operations and Public Affairs The proposed change gives that power to the board OR the members and gives the members the power Kyle Geissler to override the board. It establishes a notice period for proposed changes, but eliminates the need for [email protected] two consecutive votes. WBA attorneys advise that this is default practice. Because of the elimination of the Winter Conference in January 2021, the officers elected in January 2020 WBA Board minutes are always available for members. Please email Linda Baun at will serve until summer 2021. Officers terms will be one year after that, with new officers selected every [email protected] to request summer. a copy. A copy of the revised bylaws can be obtained by calling the WBA office at 608-255-2600 or emailing [email protected]. 2 Wisconsin Broadcaster | wi-broadcasters.org WBA Award categories to recognize BAUN TAKES BOW Continued from page 1 momentous work done in 2020 certainly been that for the Wisconsin Broadcasters Association. The Greetings from the WBA’s Awards Committee. Yes, WBA is one of the best associations in America because of her efforts. we’re still here. And yes, we’re already working on the Thanks Linda!” Awards of Excellence for 2021. Baun threw herself into all her events, but the acclaimed Broadcasters First, I would like to thank everyone who participated Clinic was an event she took special pride in. She worked closely with and watched our very first virtual awards gala. 2020 the Clinic Committee to put together a three-day show every October has been quite the year, and while celebrating our that draws broadcast engineers and exhibitors from throughout the finest 2019 achievements in person wasn’t in the country. cards this past spring, this committee wanted to Tom Swigert “Since 2006 Linda Baun has been the heart and soul of the WBA’s ensure that your hard work - and good works - were Broadcasters Clinic,” said Broadcasters Clinic Committee Chair Kent Awards showcased to the best of our ability. While it wasn’t the Committee Aschenbrenner. “With genuine passion she orchestrated this multiple Evening in Paris that we all hoped it would be, we will award-winning event. It was my pleasure and honor to serve on the continue to celebrate your good works in May 2021. Clinic Committee with Linda leading the way.” I know many stations begin filling their “awards hold bucket” through- Many broadcasters from across Wisconsin know Linda from her work out the year, so I wanted to update you on a few special items that on the WBA Awards for Excellence which draws between 1,500 and the awards committee has discussed and implemented for our next 1,700 entries every year and culminates with hundreds of broadcast- Awards of Excellence: ers attending the huge WBA Awards Gala. Pandemic Service: 2020 will be a memorable year for many, many “Linda has done an incredible job of keeping us organized and on reasons. But one area we would like to recognize is our broadcasters’ task to meet our deadlines,” said WBA Awards Committee Chair Kelly community response to the COVID-19 pandemic. Phone banks, food Radandt. “Her passion for the industry is evident in everything she drives, drive-up testing, job fairs -- We would like to recognize service does for the gala, down to putting in some very late nights to get the projects that your station may have spearheaded in response to your job done. She will be sorely missed.” community’s needs during this health crisis. This 2020-specific cate- gory is titled Best Pandemic-related Service to the Community, and Baun also spearheaded the WBA Student Seminar which draws you can look for further details in our upcoming Awards of Excellence broadcasting students from across Wisconsin for a day of training, brochure. networking, awards, and recognition. She worked closely with the WBA’s Education Committee on the annual event. Social Change: This year will also be remembered for our debates on race, law enforcement policy, and social justice. As Wisconsin’s “The student seminar would not have been a success without her, broadcasters, you have no doubt covered rallies, panel discussions, and I am going to miss her expertise in organizing the event each and even unrest in 2020. We value your station’s role in spreading year,” said WBA Education Committee Chair Ken Beno. “She was dedi- information, educating your communities, and showing the varied cated to excellence for the WBA. It was an honor to work with her. Lin- sides of these complex issues. Our second 2020-specific category, da, I wish you well. Thanks for all of your help and for being a friend.” titled Coverage of Civil Discourse and Social Change seeks to go Baun said she’s enjoyed her career in broadcasting. beyond what could have been breaking news or live event coverage and ensure that it is viewed by your peers as truly remarkable cover- “Who knew that working at a college station, a small-town radio sta- age of some very serious and difficult subjects. Like other compilation tion doing farm reports and logs, could lead me to a Christian station, categories, portions of your entry here can be submitted as portions the Society of Broadcast Engineers, and ultimately to the WBA?” Baun of other categories. However, this entry cannot be duplicated in its said. “Thank you for the opportunities and allowing me to be a part of entirety as an entry in another compilation category. Again, further your teams. It is my pleasure to be a part of the broadcasting industry details to come in our brochure. to which we all serve.” It’s an Election Year: The Election Coverage compilation category Baun will be moving to Indiana to be closer to her family. makes its return. Newscast coverage, debates, town hall meetings: “Linda is a dear friend whose presence I will miss in the WBA office Your best 15 minutes of 2020 Election coverage is what’s needed in more than I can say,“ Vetterkind said. “Linda and Terry will always be a this compilation. Presentation of facts, delivery, and breadth of cover- part of the WBA family.” age are factors for our judges to consider when awarding the best of the best in this category. Baun’s last day will be Sept. 18. I will also give you a little look behind the awards committee curtain. WBA staff celebrates anniversaries We have found what we consider to be a good balance between Three WBA staff members recently marked work anniversaries. the number of available categories and the time it takes to present Michelle Vetterkind that number of awards. So when we took the unusual step of adding President and CEO THREE 2020-specific categories (which is really 27 when you figure 25 years on August 28 large/medium/small market in Music, Talk, and TV), we had some difficult discussions about how we could make that happen without Liz Boyd adding another day to the gala. So, in another 2020-specific move, we NCSA/PEP Coordinator will be suspending entries for Sports Promotion for TV. This category 15 years on July 19 is NOT being sunset and is expected to make a return in calendar year Linda Baun 2021. Also entries that would have normally been submitted in this Vice President category could be submitted in other categories. 14 years on July 17 Continued on page 14> Congratulations and thank you for your service to the WBA. Wisconsin Broadcaster | September/October 2020 3 2020 VIRTUAL BROADCASTERS CLINIC BROADCASTERSOnline Experience CLINIC & SBE UpperOCT OMidwestBER 13 -1Regional5, 2020 Meeting SPEAKERS

Bill Bennett John Bisset Patrick Christian Chris Crump David Layer Chris Lund Madeleine David Oxenford Ajit Pai Jeremy Ruck John Schilberg Joseph Seccia Mary Ann Nicole Starrett Jeff Welton Noland Seidler AGENDA using this technology, and what hardware is 6 p.m. Nuts and Bolts Tuesday, Oct. 13 still needed. As with all technology shifts, Jeff Welton, Nautel; John Bisset, 10 a.m. the benefits also bring new challenges such The Telos Alliance David Layer, NAB as latency and the perils of cloud-based Moderator: Bill Hubbard NAB Technology Update solutions. We will examine some of the This interactive session will begin with a 2020 has been an unprecedented year in issues the move to the cloud has created, presentation by Jeff Welton detailing the the midst of a global pandemic and its im- and how broadcasting may change as a planning and preparation process for new pact on our society. NAB has experienced result. installations. John Bisset will share his ex- its share of impact with the cancellation 11:45 a.m. pertise on tips and hints and all attendees of its in-person events (including the 2020 Bill Bennett, ENCO Systems will have the chance to add to the dis- NAB Show) and delayed entry into NAB’s On the Air from the Cloud cussion. Although you are on your own for new home at 1 M Street SE, but despite all This presentation will introduce real-time, brats and beer this year we encourage you this the Technology Department has been live Cloud backup, playout and Disaster to join the conversation, share your ideas, very productive working with its broadcaster Recovery from your studio’s on-air playout learn from each other and have some fun and technology partners. This session will systems. We’ll discuss cyber-attacks, stu- along the way. focus on technical work being done by the dio-to-Cloud synchronization, user interfaces, National Radio Systems Committee (NRSC, streaming options, and other ways to keep co-sponsored by NAB and the Consumer DR seamless. Wednesday, Oct. 14 Technology Association) as well as the 12:30 p.m. 10 a.m. NAB’s own Radio Technology Committee, Chris Crump, Comrex Ajit Pai, FCC Chairman which has two active subgroups focusing on Working from Home hybrid radio and next-gen HD Radio archi- March started out like just about any 10:45 a.m. tecture. Also included will be a short tour other month. The major difference was the David Oxenford, Wilkinson, Barker, of the new NAB building including the new constant drumbeat about the virus outbreak Knauer Technology Lab and Tech Showcase. from China in the news cycle. By about Broadcast engineers operate in a regulated 10:45 a.m. Thursday, March 5, radio stations around environment – with the FCC and other gov- Mary Ann Seidler the globe were having emergency planning ernment agencies watching what your sta- Telos Alliance meetings as programming and engineering tion does,and providing opportunities through Unchain my air chain: The move teams were trying to plan for all of the new technologies and threats through spec- to the virtual air chain – from “what ifs.” trum changes and regulatory obligations. microphone to the transmitter. Fast forwarded to the present day and ev- What opportunities, threats and compliance What is realistic, what are the erything is basically upside-down and back- issues at the FCC should the broadcast en- challenges, and where are we wards. With everyone broadcast home now, gineer be watching? Experienced Washington going? most station managers assume that station DC attorney David Oxenford will give you With the advent of cloud based and virtual engineers have LOTS of extra time on their an update on the Washington DC policy solutions, the world of broadcast engineer- hands for all of those back-burner projects. and regulatory issues to which you should ing and facility design has changed rapidly. The reality is that station technical staffs be paying attention. Everything from station automation, to the now have to service 10 to 20 remote sites 11:45 a.m. console, to audio processing is moving to (salespeople and air staff’s homes) in addi- Pat Christian and Chris Lund, the cloud. How well is this working? We tion to their pre-COVID-19 duties. UW-Madison will explore what type of solutions work This session will cover topics such as help- The Internet at 50 in this environment and what needs to be ing your remote employees get organized, The Internet has reached middle age, and improved. We will look at real life imple- gearing up on a budget and best practices it’s become a critical part of everyone’s mentations that broadcasters have created for broadcasting from home. lives, including broadcasters’. We’ll go 4 Wisconsin Broadcaster | wi-broadcasters.org over how it got started, how it’s evolved, unnecessarily – because we all know that surveys, ground based measurements, or take a behind-the-scenes look at how it nobody is any less busy this year than helicopter measurements were the only all works, and wrap it up with a look at they were last year! options. Drone measurements are limited how Wisconsin Public Radio is leveraging 7 p.m. - SBE Meeting by FCC flight rules, ground reflections a combination of networks to get their Gary Trenda is going to pres- and multipath. Find out how to overcome content on air. ent RF Coordination at Major these limitations to get an accurate and 12:30 p.m. Sports Events on behalf of cost-effective alternative to ground-based Jeremy Ruck, Ruck and Asso- Sound Devices field strength studies. ciates 11:45 a.m. Repack Punch List Thursday, Oct. 15 John Schilberg, Utah Scientific Jeremy Ruck has been fully involved 10 a.m. Where Are We Going, And How Do We across the United States with TV Repack Madelaine Nolan, ATSC Presi- Get There? and all that involves design, testing and dent Over the past 40 years, the world of ATSC 3.0 Today and Tomorrow construction. Jeremy will review what he radio and TV broadcasting has changed ATSC President, Madeleine Noland will has encountered with test data, construc- from analog, to serial digital, and now discuss the Today and Tomorrow of ATSC tion challenges, and results from the field. to IP. Years ago, we carried three main 3.0. As with any transition, success of 1:15 p.m. tools – the Xcelite R181, the R3322, and next-generation TV powered by ATSC 3.0 Jeff Welton, Nautel the P12S. The only “password” required was can be predicated on delivering a great knowing how to operate the rack tray Solo Transmitter Visits – Safe initial consumer experience that can and Secure cover. Times have changed, and now we’re be built upon for many years to come. working with signals carried on copper or These days, between distancing and Noland will describe details of the basic fiber optic cables and function at blazing just having fewer technical staff in the TV service profiles that are being contem- speeds! Join us for a quick trip back and industry, more and more engineers are in plated for initial service offerings. Also, a look forward on what we might expect a position where they need to make solo recognizing that ATSC 3.0 was 10 years in the years to come. visits to remote locations, typically the in the making, Noland will talk about the 12:30 p.m. sort of places where the big volts live future of the broadcast industry and how Joseph Seccia, GatesAir (the transmitter site). While most folks ATSC members are laying the groundwork Cloud Delivery of NextGen TV/ make these visits with safety in mind, the for success in the years to come. ATSC 3.0 Services to Trans- goal of this presentation is to provide a 10:45 a.m. mission Sites using Secure refresher, to keep safe working habits and Nicole Starrett Dielectric Reliable Transport (SRT) and conditions foremost in everybody’s mind Near Field Drone Measurements How Do We Get There? and to give some tips on things that of Broadcast Antennas Many aspects of media management and people may not always consider in the To ensure an antenna is operating as delivery today are readily accomplished in process of performing the daily routines. designed and reaching the intended audi- the cloud. Whether public or private, migra- The goal is to provide a set of tools ence you need a field verification study tion to such delivery is done for several that give attendees what they need to of its radiation characteristics. Before the reasons, e.g. flexibility, upgradeability and work safely, without slowing things down development of drone measurements, user certainly reduced expense. However, in the TV space, there remains Studio-to-Trans- mitter Link architecture that is based on More information and registration available legacy thought of both the studio and transmitter sites under common ownership on the WBA website: and management. NextGen TV makes use of the concept of a Scheduler/Broadcast wi-broadcasters.org Gateway at the studio site that sets up Registration fee: $100 and controls the service and PLP proper- ties of the NextGen TV emission from the Follow the Broadcasters Clinic on social media: transmitter site. As the repack has wound #WBABC20 down and NextGen TV winds up, it may be very advantageous to break this 1-to-1 Broadcasters Clinic Facebook Group: studio and transmitter linkage. Especially tinyurl.com/J8YWKEV given the myriad of channel share sce- narios to successfully move forward with NextGen TV. This presentation will discuss PARTNER a proposed implementation of the NextGen SPONSOR TV Scheduler / Gateway function in the cloud, enabling secure, flexible and cost-ef- fective delivery to any transmitter site with an appropriate internet connection.This presentation will discuss a proposed im- plementation of the NextGen TV Scheduler / Gateway function in the cloud, enabling secure, flexible and cost-effective delivery to any transmitter site with an appropriate internet connection. Wisconsin Broadcaster | September/October 2020 5 Making a Difference Radio group promotes Black-owned businesses A group of iHeartMedia’s radio stations Station airs drive-up co-op meeting in Milwaukee are launching an initiative Radio station WRDN in Durand helped the members of the Dunn to support Black-owned businesses, Energy Co-Op conduct business during a time of social distancing by restaurants, and nonprofits. broadcasting the co-op’s annual meeting in Menomonie. The Brilliantly Black initiative is being The meeting was held June 27 at the co-op headquarters and those in led by radio stations V100.7 (WKKV-FM), attendance stayed in their cars and listened to the meeting through FM106.1 (WMIL-FM), 95.7 BIG FM (WRIT-FM), 97.3 The Game (WRNW- their radios. Voting was done by people honking their horns. FM), and The BIG 920 (WOKY-AM). The initiative is modeled after a similar program at iHeartMedia Chicago in which each radio station encourages listeners to visit its website and enter keyword “brilliant” to get more information about Black-owned businesses, restaurants, and community resources. The available information includes health and wellness businesses, fashion and beauty, community and faith organizations, local businesses, and restaurants. Local Black-owned businesses, restaurants and organizations are also encouraged to submit their information for inclusion on each station’s Brilliantly Black community resource website. WPR teams up to preserve veterans’ stories Broadcasters to air PSAs to promote voter education Wisconsin’s radio and TV stations are invited to participate in a nation- StoryCorps, a national nonprofit organi- wide PSA campaign to promote voter education ahead of the 2020 zation dedicated to recording, preserv- election. ing, and sharing the stories of people from all backgrounds and beliefs, will The National Association of Broadcasters (NAB) partnered with team up with Wisconsin Public Radio the League of Women Voters to produce and distribute radio and (WPR) as part of its Military Voices Initiative. Together, they will television PSAs in English and Spanish that were shared with stations honor Wisconsin’s veteran and military community by recording across the country. and preserving their stories. Stations seeking more information about the campaign and links to WPR is reaching out to military and veterans’ organizations across the spots are asked to contact the WBA at contact@wi-broadacasters. the state and is especially interested in recording the experienc- org. es of veterans and service members from underrepresented and marginalized populations in our state. These include women, African American, Latinx, Native American, Hmong/Lao and LGBTQ veterans among others. Reservations to record can now be made by calling StoryCorps’ 24-hour, toll-free reservation line at 800- 850-4406 or visiting storycorps.org. COVID-19 Response

Wisconsin’s radio and TV stations are helping their communities respond to the medical, economic, and mental strain caused by the COVID-19 pandemic.

NBC15’s (WMTV-TV) effort to help fight hunger during the pandemic raised $3.354 million during the campaign’s first 100 days. The “Care Box Challenge” was in response to increased SOLDIERS CONDUCTING COVID-19 food insecurity due to school and business RESPONSE TRAINING closures in the Madison area. A Milwaukee radio station and TV station used a radiothon to raise $25,000 for local music venues struggling to make ends meet during the pandemic. FM102/1 (WLUM) teamed up with Fox 6 (WITI-TV) to #saveourstages with a 24-hour radiothon.

The Adopt-A-Dairy-Cow campaign raised $183,876 for the month of June, setting a record in campaign history. The campaign is a partner- ship involving NBC15 in Madison. Visit nationalguard.com Wisconsin Broadcaster | September/October 2020 6 FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP Respond to pandemic’s ripple effects with solutions No business category (except for possibly airlines) While eCommerce giants like Amazon have been encroaching on has felt the effects of the COVID-19 pandemic like local retail, the virus has accelerated this behavioral change, and for broadcasters. As entire communities shut down, ad businesses to survive, they must adapt. budgets disintegrated, virtually overnight. Many So, what does this mean for broadcasters? of us have lived through economic downturns and thought the Great Recession of 2008 was the worst The bad news is, for the time being, the advertising market is going we’d see in our lifetimes. to be soft. The good news, however, is businesses still need what you have – listeners and viewers. It’s just that their needs have changed, And then along comes the pandemic. We’ve spoken and to be successful, broadcasters are going to need to pivot along with broadcasters across America who’ve witnessed Paul Jacobs with them. declines of 50 percent, and some 70 percent, in their revenue. While this tended to occur in April and May, and there are If consumers are shifting to eCommerce, the logical solution is for signs of improvement, returning to the revenue levels of 2019 feels broadcasters to provide an array of solutions for them beyond :60s, like it may be way off. :30s, and :10s. While I don’t expect any of you to build the next Amazon for your The good news for broadcasters is our “customers” – listeners and clients, re-configuring station websites viewers – continue to engage with us pretty much the same way they and mobile apps make sense. They can always have. While our COVID-19 research studies for radio indicate contain links to each participating client’s shifts in the way they access content as they spend less time in the car eCommerce website, for example, and and more time at home, consumption levels for both radio and local provide a more direct link between your television are relatively fine. audience and your clients. And of course, Your customers can’t say the same thing. you can charge for this. Not only have they been affected financially, but the way people We’ve been working on an app solution interact with retailers, restaurants, and many other purchasing behav- for cities and towns as they re-open. It iors have been significantly impacted, possibly forever. This not only contains listings of local retailers, includ- will change the way many businesses allocate marketing and adver- ing hours, links to websites, mapping, tising budgets, it will change their entire way of doing business. etc. because we’ve heard from many of Don’t believe me? Walk downtown or into a shopping mall. Or watch you of the need to provide a solution. CNBC and read The Wall Street Journal about the closures and bank- Other approaches include really beefing ruptcies in the re- up station website databases to provide tail space. The old clients with targeting opportunities, structure of the push and text messaging programs, and way businesses organizing virtual events in conjunction with sponsors. have transacted The bottom line is life is going to go on. It’s just going to be different. has been altered. None of us have any idea of how this is going to end, and as a result, They don’t we don’t know when things will return to “normal.” So, it’s time to require as much take matters into our own hands, listen to our customers, and provide physical space as new, digital solutions. they used to as their customers Let’s not forget that despite how things have changed, one big im- are no longer portant thing remains: Broadcasters provide the one thing advertisers willing to browse want most – local customers. slowly down aisles or sit in a coffee shop for a few hours. The WBA Digital Hotline is a free service of the Wisconsin Broadcasters While we don’t know how permanent this shift is, a May study from Association. If you have any questions about your digital, social, or daVinci Payments finds that seven in ten (71 percent) of US adults mobile strategy, contact Paul Jacobs at [email protected] or Seth plan to do more than half of their holiday shopping digitally this year. Resler at [email protected]. Young Professionals YP Award to be given in 2021 Pflugshaupt to serve as YP Committee Co-Chair This year’s Young Professional of the Year winner, Amy Pflugshaupt Terry Stevenson from Seehafer Broadcasting in Man- from NBC 15 in itowoc, will be recognized at the 2021 WBA Summer Madison will serve as Conference. co-chair to the WBA Young Professionals Stevenson was to be honored at this year’s Sum- Committee. mer Conference in La Crosse, which was cancelled because of the pandemic. The 2021 Summer Con- Pflugshaupt has ference is scheduled for June 17-18 at Blue Harbor been involved in Pflugshaupt Stevenson Resort in Sheboygan. production of the YP’s Toolbox event at As a result, there will not be a YP of the Year recipient selected in the WBA Summer Conference. 2021. Nominations for the 2022 YP of the Year award will be due in September 2021. More details will be released next summer. Thank you for your service! 7 Wisconsin Broadcaster | wi-broadcasters.org TELEVISION NCSA/PEP program offers many benefits WYOW-TV...... Eagle River The NCSA/PEP programs that are run by the program allows organizations running PEP WEAU-TV ...... Eau Claire WEAU-Antenna TV...... Eau Claire WBA and other state broadcasters associa- spots to provide their important nonprofit WEUX-TV...... Eau Claire tions offer your stations and the association messages to broadcast listeners, while the WQOW-TV...... Eau Claire many benefits. If your station is not airing the broadcast associations are able to fund the EXOW-TV...... Eau Claire/La Crosse NCSA/PEP spots we send you, we hope that programs that they provide to advance the GXOW-TV...... Eau Claire/La Crosse you will consider doing so. Your WBA, and interests of broadcasters. The program clearly WACY-TV...... Green Bay your broadcast colleagues, would welcome serves the public interest. EBAY-TV...... Green Bay your participation and support. The NCSA/PEP program is not a substitute WBAY-TV...... Green Bay WFRV-TV...... Green Bay A non-commercial sustaining/public edu- for a licensee’s general obligation to be WGBA-TV...... Green Bay cation partnership announcement (NCSA/ responsive to the local needs and interests of WCWF-TV...... Green Bay PEP) is an announcement that is sponsored the station’s service area. Broadcasters need WLUK-TV...... Green Bay by a nontraditional advertiser (typically a to continue to serve their community with KQEG-TV...... La Crosse non-profit or govern- issue-responsive program- EKBT-TV...... La Crosse mental organization) We think that this is a win-win ming. As part of that com- WKBT-TV...... La Crosse whose resources are not proposition, helping broadcasters, munity-oriented program- WLAX-TV...... La Crosse sufficient to ensure the the association and the organiza- ming, all Wisconsin radio WXOW-TV...... La Crosse TVW...... Madison placement and frequency tions running the PEP spots. and television stations are of a normal commercial encouraged to continue WISC-TV...... Madison buy, but whose broad- their strong commit- EKOW-TV...... Madison cast coverage needs cannot be met solely ment to airing PSAs free of charge. The PEP GKOW-TV...... Madison by public service announcements. NCSA/ program supplements that service while also WKOW-TV...... Madison WMSN-TV...... Madison PEP announcements are broadcast using air providing support to WBA programs. HMTV (The CW)...... Madison time donated by stations to the NCSA/PEP NCSA/PEP announcements should not WMTV-TV...... Madison program of a state broadcasters association. be logged as a “commercial” or “PSA,” but EMLW-TV...... Milwaukee The NCSA/PEP program provides the associ- rather simply as “NCSA.” This characterization EVTV-TV...... Milwaukee ation with funds to provide benefits to WBA promotes consistency among all of the state WBME-TV...... Milwaukee members and the entire broadcast industry. broadcasters associations as well as among WDJT-TV...... Milwaukee The funds are used for a variety of WBA all participating stations while affording each WISN Justice TV...... Milwaukee programs, including educational seminars, station broad flexibility to characterize, for WISN-TV...... Milwaukee WITI-TV...... Milwaukee conferences and conventions, and its scholar- accounting or other purposes, the NCSA/PEP WITI-Antenna TV...... Milwaukee ship program. The NCSA/PEP program has the announcements in the most appropriate way. WMLW-TV...... Milwaukee added benefit of allowing non-profit entities In a 1988 ruling, the Federal Communications WTMJ-TV...... Milwaukee and government organizations who are not Commission held that NCSA/PEP Programs, WVCY-TV...... Milwaukee normally broadcast advertisers to see the and the announcements carried by stations WVTV-TV...... Milwaukee benefits of broadcasting, and the program under them, do not affect a station’s lowest WYTU-TV...... Milwaukee allows them to get their important messag- unit charge or otherwise factor into any polit- KBJR-TV...... Superior es out to the public in a cost-effective way. KDLH-TV...... Superior ical broadcasting analysis. The program has We think that this is a win-win proposition, NBJR-TV...... Superior been established and is administered by the helping broadcasters, the association and the OBJR-TV...... Superior WBA in a way that is substantially related to organizations running the PEP spots. EAOW-TV...... Wausau the Association’s tax-exempt purposes. GAOW-TV...... Wausau The NCSA/PEP Programs established by the Following are the stations that have partici- WAOW-TV...... Wausau WBA and other state broadcasters associa- pated so far this year in airing the NCSA/PEP ESAW-TV...... Wausau tions have remained strong over the decades announcements of a variety of NCSA/PEP DZAW-TV...... Wausau because broadcasters and the PEP partici- sponsors: WSAW-TV...... Wausau pants both benefit from the program. The WZAW-TV...... Wausau WBA Action Plan helps stations with EEO compliance Your WBA has conducted its annual update to its EEO Assistance Action Plan that outlines how the WBA helps members earn their EEO compli- ance through the FCC. These are the main components: Recruitment for Vacancies Notification to Community Groups Get Credits for Your Outreach • Make sure you’re reaching a good • WBA provides an online job board • Participate in WBA Job Fairs cross-section of your community • Run announcements promoting • Host or sponsor a job fair with your recruiting posted job openings and the WBA • Participate in job banks • WBA maintains list of recruitment job board • Participate in scholarships/internship referral resources • WBA provides template ad copy for programs • Stations can use list for recruiting job board promotion • Get EEO training The full detailed plan is available on the WBA website at: wi-broadcasters.org/eeo Wisconsin Broadcaster | September/October 2020 8 RADIO WJJO-FM...... Madison WRJN-AM...... Racine WBA program helps WCWI-FM...Adams/Friendship WJQM-FM...... Madison WRDB-AM...... Reedsburg WATK-AM...... Antigo WLMV-AM...... Madison WCYE-FM...... Rhinelander stations plan for crisis WACD-FM...... Antigo WMAD-FM...... Madison WHDG-FM...... Rhinelander Radio and TV stations WRLO-FM...... Antigo WMGN-FM...... Madison WNWX-FM...... Rhinelander WAPL-FM...... Appleton WMMM-FM...... Madison WOBT-AM...... Rhinelander throughout the state can take WEMI-FM...... Appleton WMHX-FM...... Madison WRHN-FM...... Rhinelander an easy step toward being WGEE-FM...... Appleton WOLX-FM...... Madison WAQE-AM...... Rice Lake prepared for an emergency by WHBY-AM ...... Appleton WOZN-AM...... Madison WAQE-FM...... Rice Lake getting Broadcaster Emer- WSCO-AM...... Appleton WRIS-FM...... Madison WJMC-AM...... Rice Lake gency Personnel ID cards for WATW-AM...... Ashland WTLX-FM ...... Madison WJMC-FM...... Rice Lake engineering staff members. WBSZ-FM...... Ashland WTSO-AM...... Madison WKFX-FM...... Rice Lake WJJH-FM...... Ashland WWQM-FM...... Madison WRCO-AM...... Richland Center Many stations already partici- WNXR-FM...... Ashland WXXM-FM...... Madison WRCO-FM...... Richland Center pate in the Broadcaster Emer- WBDL-FM...... Baraboo WZEE-FM...... Madison WOWN-FM...... Shawano gency Personnel ID program, WBEV-AM...... Beaver Dam WCUB-AM...... Manitowoc WTCH-AM...... Shawano but all WBA member stations WLTU-FM...... Manitowoc WXRO-FM...... Beaver Dam WBFM-FM...... Sheboygan are invited to participate. WWIS-AM...... Black River Falls WOMT-AM...... Manitowoc WEMP-FM...... Sheboygan WWIS-FM...... Black River Falls WQTC-FM...... Manitowoc WHBL-AM...... Sheboygan Broadcaster Emergency WOGO-AM...... Chippewa Falls WAGN-AM...... Marinette WHBZ-FM...... Sheboygan Personnel ID cards are issued WWIB-FM...... Chippewa Falls WHYB-FM...... Marinette WLKN-FM...... Sheboygan by Wisconsin Emergency Man- WLST-FM...... Marinette WOTE-AM...... Clintonville WXER-FM...... Sheboygan agement (WEM). They’re the WJMQ-FM...... Clintonville WMAM-FM...... Marinette WCOW-FM...... Sparta WERL-AM...... Eagle River WSFQ-FM...... Marinette WFBZ-FM...... Sparta same cards WRJO-FM...... Eagle River WDLB-AM...... Marshfield WKLJ-AM...... Sparta local police WAXX-FM...... Eau Claire WOSQ-FM...... Marshfield WHTQ-FM...... Stevens Point officers, WAYY-AM...... Eau Claire WYTE-FM...... Marshfield WPCN-AM...... Stevens Point firefighters, WBIZ-AM...... Eau Claire WRJC-AM...... Mauston WSPT-FM...... Stevens Point and EMTs WBIZ-FM...... Eau Claire WRJC-FM...... Mauston 1033-FM...... Sturgeon Bay use in WISM-FM...... Eau Claire WJMT-AM...... Merrill WBDK-FM...... Sturgeon Bay emergency WEAQ-FM...... Eau Claire WGNV-FM...... Milladore WDOR-AM...... Sturgeon Bay WECL-FM...... Eau Claire WISN-AM...... Milwaukee WDOR-FM...... Sturgeon Bay situations. WIAL-FM...... Eau Claire WJMR-FM...... Milwaukee WRKU-FM...... Sturgeon Bay The cards WVCF-FM...... Eau Claire WJYI-AM...... Milwaukee WRLU-FM...... Sturgeon Bay can be used KFIZ-AM...... Fond du Lac WKKV-FM...... Milwaukee WSBW-FM...... Sturgeon Bay by engi- WFDL-AM...... Fond du Lac WKTI-FM...... Milwaukee KDAL-AM...... Superior neers to WFDL-FM...... Fond du Lac WLDB-FM...... Milwaukee KDAL-FM...... Superior help them gain access to a WTCX-FM...... Fond du Lac WLUM-FM...... Milwaukee KDKE-FM...... Superior crisis area in order to keep WVFL-FM...... Fond du Lac WMIL-FM...... Milwaukee KTCO-FM...... Superior WFAW-AM...... Fort Atkinson WMYX-FM...... Milwaukee WDSM-AM...... Superior their station’s transmitters up WDUZ-FM ...... Green Bay WNRG-FM...... Milwaukee WDUL-AM...... Superior and running. WEMY-FM...... Green Bay WOKY-AM...... Milwaukee WRVM-FM...... Suring The cards contain the engi- WIXX-FM...... Green Bay WRIT-FM...... Milwaukee WBOG-FM...... Tomah neer’s name, company name, WKSZ-FM ...... Green Bay WRNW-FM...... Milwaukee WVCX-FM...... Tomah WKZG-FM...... Green Bay WSSP-AM...... Milwaukee WJJQ-AM...... Tomahawk title, and photo. The cards are WNCY-FM...... Green Bay WTMJ-AM...... Milwaukee WJJQ-FM...... Tomahawk good for seven years, but the WNFL-AM ...... Green Bay WVCY-FM...... Milwaukee WKPO-FM...... Viroqua Wisconsin Broadcasters As- WOGB-FM...... Green Bay WXSS-FM...... Milwaukee WVRQ-AM...... Viroqua sociation, as the organization WORQ-FM...... Green Bay WZTI-AM...... Milwaukee WVRQ-FM...... Viroqua responsible for cards issued to WPCK-FM ...... Green Bay WZTI-FM...... Milwaukee WEGZ-FM...... Washburn broadcasters, sends renewal WQLH-FM ...... Green Bay WLKD-AM...... Minocqua WAUK-AM...... Waukesha notices to stations annually to WKRU-FM ...... Green Bay WMQA-FM...... Minocqua WDUX-AM...... Waupaca make sure the WEM database WTAQ-AM ...... Green Bay WEKZ-AM...... Monroe WDUX-FM...... Waupaca WYDR-FM...... Green Bay WBGR-FM...... Monroe WBCV-FM...... Wausau has the most updated card- WZOR-FM ...... Green Bay WCCN-AM...... Neillsville WDEZ-FM ...... Wausau holder information. WCLO-AM ...... Janesville WCCN-FM...... Neillsville WDTX-FM...... Wausau Cards must be requested by a WJVL-FM...... Janesville WNAM-AM...... Oshkosh WIFC-FM ...... Wausau WSJY-FM...... Janesville WOSH-AM...... Oshkosh WKQH-FM...... Wausau station manager. Instructions WWHG-FM...... Janesville WPKR-FM...... Oshkosh WOZZ-FM...... Wausau and application documents WLIP-AM...... Kenosha WVBO-FM...... Oshkosh WRIG-AM...... Wausau can be found on the WBA WKBH-FM...... La Crosse WWWX-FM...... Oshkosh WSAU-AM...... Wausau website. Look in the menu for WLFN-AM...... La Crosse WVCY-AM...... Oshkosh WXCO-AM ...... Wausau “Emergency Planning” and WLXR-FM...... La Crosse WVCS-FM...... Owen WIBD-AM...... West Bend click on “Broadcaster ID” or go WQCC-FM...... La Crosse WCQM-FM...... Park Falls WKCH-FM...... Whitewater to: https://www.wi-broadcast- WJBL-FM...... Ladysmith WPFP-AM...... Park Falls WSLD-FM...... Whitewater ers.org/emergency-planning/ WLDY-AM...... Ladysmith WPVL-AM...... Platteville WDLS-AM...... Wisconsin Dells WLKG-FM...... Lake Geneva WPVL-FM...... Platteville WFHR-AM....Wisconsin Rapids broadcaster-id/ WGLR-FM...... Lancaster WSTM-FM...... Plymouth WGLX-FM.....Wisconsin Rapids Anyone with questions about WHIT-AM...... Madison WPDR-AM...... Portage WLJY-FM...... Wisconsin Rapids the cards is asked to contact WIBA-AM...... Madison WPRE-AM...... Prairie du Chien WRVN-FM...... Wittenberg Kyle Geissler at kgeissler@ WIBA-FM...... Madison WQPC-FM...... Prairie du Chien wi-broadcasters.org. 9 Wisconsin Broadcaster | wi-broadcasters.org YOUR WBA Serving YOU! In the last 12 months YOUR WBA has: ; Highlighted the work of Wisconsin broadcasters to help their ; Worked with a coalition of 52 strong and diverse trade and communities during the COVID-19 pandemic business associations focused on repealing the personal ; Provided members with a constantly updated list of resources property tax for contending with the COVID-19 pandemic ; Updated the WBA Awards for Excellence program to address ; Promoted passage of a bill to address the use of police body changes in the broadcasting industry and current events cameras in Wisconsin which was signed by Gov. Evers ; Supported the Watchdog Awards which recognizes those who ; Advocated for financial and regulatory support for demonstrate the importance of transparency in government broadcasters as essential workers during the pandemic ; Organized WBA State Legislative Day to give local broadcasters ; Distributed thousands of masks provided by FEMA to radio the chance to meet with their state lawmakers at the Capitol and TV stations across the state ; Continued our Jacobs Media/WBA Digital Partnership, a free ; Updated the WBA bylaws to address changes regarding board member service, created in conjunction with media consultant meetings and membership meetings Jacobs Media. The service also includes the Connecting the Dots weekly email training, access to Jacobs Media webinars ; Offered more free webinars than ever before to members on and contributions to the Wisconsin Broadcaster, highlighting a wide range of broadcasting related topics, with at least a digital/social/mobile and trends in digital media. dozen dedicated to response to the pandemic ; Partnered with the Democratic and Republican parties in ; Advocated for the establishment of a tax certificate to Wisconsin to make available their Weekly Radio Addresses to encourage investment in broadcast station ownership for our members via WisPolitics and on your WBA website women and people of color ; Shared the expanded and very popular WBA Insight Edge ; Named the first WBA Young Professional of the Year and four Weekly Member Service featuring highlights of key advertising other co-honorees categories ; Rep. Tiffany joined Rep. Steil, Rep. Kind, Rep. Sensenbrenner, ; Continued the WBA Alternative Inspection Program that offers Rep. Grothman and Sen. Ron Johnson to cosponsor the Local members the opportunity to have their stations inspected by Radio Freedom Act an FCC-experienced engineer before applying for renewal of ; Produced a three-day online video WBA Awards presenta- their station licenses. Currently, 260 Wisconsin Radio stations tion and 37 Wisconsin TV stations are protected. ; Hosted a workshop with Al Tompkins from Poynter to prepare ; Actively monitored and lobbied on federal and state issues to journalists for the 2020 elections serve, protect and promote the broadcast industry in Wisconsin, in addition to providing the WBA’s perspective in ; Created and promoted a video encouraging members to avoid many FCC proceedings disqualifications for the WBA Awards competition ; Performed a comprehensive review of WBA finances to ; Named Dick Zaragoza as the recipient of the WBA position us for its long term future Distinguished Service Award ; Continued work with our advisory teams led by WBA board ; Increased frequency and content for email newsletter members to identify member and Association needs in the targeting young professionals in broadcasting areas of Technology, Advocacy, Education, Diversity, and ; Held first-ever WBA Virtual Summer Conference to replace Association Revenue, as part of our long range strategic plan- the Summer Conference which was canceled because of ning process COVID-19 ; Offered a new round of the WBA Mentorship Program initiated ; Organized the first ever WBA Virtual Job Fair by the WBA’s Young Professionals Committee ; Promoted the community service efforts of broadcasters from ; Continued to support and grow the WBA Young Professionals around Wisconsin, including posts on social media using the group which represents our younger WBA members and future #WeAreBroadcasters hashtag promoted by NAB broadcast managers ; Upgraded the always popular job bank where job openings ; Got a customized and first-ever NASBA focused tour of the are shared on the WBA website, and now on the WBA app Consumer Electronics Show in Las Vegas with Jacobs Media to learn about how new technologies will affect broadcasters ; Continued our shared leadership with the Wisconsin Depart- ment of Justice in the Amber Alert Child Abduction/Silver Alert ; Continued our free legal services for our members with the Plans. Since the inception of Wisconsin’s Amber Alert program WBA Legal Hotlines provided by Washington D.C. counsel, in 2003, we have had 41 Amber Alerts with the successful David Oxenford at Wilkinson Barker Knauer LLP, and by recovery of 48 children. Madison counsel, Godfrey Kahn ; Offered members one-on-one digital strategy consultations ; Provided resources for the many Wisconsin stations with Seth Resler from Jacobs Media participating in the spectrum repack ; Processed 1,559 awards submissions as part of the WBA ; Built on the social media component of the NSCA/PEP Awards for Excellence program with numerous successful campaigns ; Sponsored the virtual Broadcasters Clinic, a three-day award ; Organized and presented the WBA Student Awards for winning and nationally renowned event held in October held Excellence, including a record 219 entries this year online for the first time 10 Wisconsin Broadcaster | wi-broadcasters.org ; Updated and maintained the WBA Assistance Action Plan for ; Awarded the first Results Broadcasting EEO Compliance, which set an industry standard and helps the Education Grant to provide college debt WBA help member stations achieve compliance under the FCC relief to young broadcasters. The grant EEO regulations was originally the Results Broadcasting ; Grew the WBA Broadcaster Emergency Personnel ID Program Scholarship. in partnership with Wisconsin Emergency Management ; Launched the Bob Barry Unearthed Inter- because of increased interest related to the pandemic. The views podcast which features celebrity cards help radio and TV station transmitter engineers to cross interviews from WBA Hall of Famer Bob police lines in times of disaster in order to keep stations on Barry’s long career as a radio personality the air. in Milwaukee. WBA Hall of Famer Terry Baun provided a ; Led 16 WBA directors and members for our annual Washing- financial contribution to make the podcast happen. ton D.C. Call on Congress and arranged visits in the offices of ; Announced four broadcasters to be inducted into the presti- each member of the Wisconsin Congressional delegation gious WBA Hall of Fame, bringing the total number of induct- ; Held two EEO-related sessions in conjunction with the WBA’s ees to 148: Thom Gerretsen, Wayne Larivee, Jack Mitchell, and winter and summer conferences to assist our members with Nancy Zieman (posthumous) EEO compliance and credit ; Hosted the WBA annual Student Seminar with more than 130 ; Coordinated two job/career fairs which were held in students from nine different schools. The day included the conjunction with the WBA winter and summer conferences WBA Foundation Scholarship presentations, and the WBA Student Leadership Award winner. ; Offered Omnia Target Reports to aide WBA members in recruitment and hiring ; Performed a comprehensive review of WBA Foundation finances to position us for its long term future ; Continued to host www.wisconsinhonorflight.org, a one-stop shop for all six Wisconsin Honor Flight Hubs ; Awarded the first David L. Nelson Scholarship provided by the generous support of the David Nelson family ; Monitored drone regulation proposals and other proposals that could affect the work of broadcast newsrooms ; Awarded four scholarship recipients at the WBA Student Seminar ; Conducted station visits throughout the state to meet in person with broadcasters in their offices and studios ; Produced a half-hour WBA Hall of Fame Show for distribution to Wisconsin television stations ; Grew audiences on the WBA’s Twitter, Facebook, Instagram, and Snapchat accounts, spreading news about Wisconsin ; Awarded the third Rick Jowett Fellowship to support training broadcasters and all the benefits they bring to their for photojournalists and honor WBA photographer and dear communities friend Rick Jowett ; Extended participation in a national campaign to promote ; Extended planning for the annual 3-Day Walker Broadcast the five freedoms listed in the First Amendment. Spots were Management Institute at UW-Madison which has already shared with stations to air graduated 153 in the 23 years its been operating ; Published the Wisconsin Broadcaster, our e-newsletter, ; Represented broadcasters on the State Superintendent’s bi-monthly newsletter, and published all articles as they were Advisory Council for Business, Marketing, and Information available on the WBA website Technology Education. WBA Education Committee Chair Ken Beno serves on the Council. ; Updated our Public Service Announcement Guide and offered it to member stations and the public on the WBA website ; Continued to refine and update WBANewsroom.org. All con- tent has been updated and is kept current to reflect “what’s ; Announced five WBA Local Broadcast Legends Awards for Kar- going on” in news in Wisconsin. This online resource provides en Dalessandro, Erin Davisson, Peter Murphy (posthumous), quick, easy-to-search results for newsroom questions. It’s a and the team of Bill McCollum and John Moser. This award valuable resource for all reporters, editors, producers, stu- provides recognition to individuals who have actively en- dents, and news junkies. gaged in fulfilling the commitment broadcasters have made to serve their local communities and their fellow ; The 27 members of the WBA Foundation’s Legacy Club provide broadcasters. a formal procedure and recognition for those who make bequests or agree to make bequests to the WBA Foundation in ; Set plans for the 2021 Young Professionals “Toolbox” event as their wills. part of the 2021 Summer Conference ; Offered a Hall of Fame ring and/or pendant to all existing and ; Assisted in the planning for Wisconsin’s annual live-code test incoming Hall of Fame members statewide tornado warning tests, which were eventually called off because of the pandemic ; Maintained the WBA Hall of Fame plaques and video display at the Hilton Milwaukee City Center ; Represented broadcasters on the Wisconsin Freedom of Infor- mation Council which advocates for open records and open ; Updated the online Wisconsin Broadcasters Museum with new meetings laws artifacts from Wisconsin broadcasting history ; Grew the list of young broadcast professionals in the WBA ; Offered stations radio and TV spots promoting the WBA Hall of database Fame ; Connected the Wisconsin Humanities Council with stations ; Every-other year offering of the WBA Doug Chickering WIAA willing to participate in community projects Sports Workshop ; Held two annual conferences - a winter meeting in Madison ; Prepared to continue hosting statewide political debates and a summer meeting online offering a wide array of timely following the WBA’s 30-year history of promoting an informed programs to serve our members electorate Wisconsin Broadcaster | September/October 2020 11 Member News Dial, format changes at 5 La Crosse stations Strachota to retire, Weigel names Brown GM Five radio stations in the La Anne Brown will succeed Mark Strachota as Crosse area are undergoing General Manager of Milwaukee television stations dial position changes or format WDJT, WMLW, WBME and WYTU. The leadership changes after La Crosse Media change is expected later this summer. Group sold the stations to three new owners. Strachota is retiring after six years running Strachota and Brown the Milwaukee stations, which include CBS58, Magnum Media closed in Au- Telemundo Wisconsin, WMLW “The M”, MeTV gust on its acquisition of 106.3 WQCC-FM, 102.7 KQEG-FM, and1490- Milwaukee and additional channels affiliated with Weigel’s net- AM WLFN from La Crosse Media Group and FM translator 97.9 from works. Strachota is a veteran of the Milwaukee TV market, with prior The Salvation Poem Foundation. The stations join Magnum’s other La positions as General Manager of WTMJ-TV and Time Warner Sports Crosse Market Radio stations 96.1 WXYM-FM which is re-broadcasted Channel. He is also a member of the WBA Board of Directors. on FM translator 107.3, 94.5 WTMB-FM, and 1460 WBOG-AM which is re-broadcasted on FM translator 101.3. Magnum also operates KQEG- Brown has been Director of Strategy & Marketing at FOX affiliate TV in La Crosse which, after the digital re-pack is complete, is slated to WITI in Milwaukee since 2008. She held prior newsroom and content be simulcast on Channel 35 Tomah-Sparta and Channel 18 Eau Claire. development positions at WITI as well as at WUSA in Washington, D.C. and WBNS in Columbus. Brown also worked in technology positions Numerous format changes took place immediately after the sale. for the Associated Press and Avid. The Classic Rock format that had been on 100.1 WKBH-FM has been moved to 102.7 KQEG-FM and musically altered by Ty Magnum into a Names in the News Classic Rock/Classic Hits hybrid. What had been a Hot Adult Contem- Meteorologist Molly Bernard is joining WISN-TV’s porary format on 104.9 WLXR was softened to Adult Contemporary Weather Watch 12 team in Milwaukee. Before and moved to an HD-2 channel which is being re-broadcasted on FM joining WISN 12, Bernard served as the meteorolo- translator 97.9 retaining the “Magic” moniker. On 1490 AM Magnum gist during weekend mornings on KETV 7, a sister dropped syndicated Talk and brought back the Oldies format branded station of WISN 12 located in Omaha, Nebraska. In in La Crosse for decades as “The Eagle.” addition to delivering weather coverage, Bernard Hot Country outlet 106.3 WQCC-FM was not altered. will also be providing weather reports and taking on special assignments throughout the week. She 100.1 is being sold to the Educational Media Foundation, the operator Bernard started July 18. of national Christian music networks, and will change the callsign to WLCW. Prayz Network, which was previously airing on the translator Suzanne Spencer moved from the nightside team to purchased by Magnum is now heard on 104.9 under the callsign the morning show anchor desk at Fox 6 (WITI-TV) in WGSL. The Prayz Network is operated by the Salvation Poem Founda- Milwaukee. Spencer has been a reporter and Saturday tion, which bought 104.9 from La Crosse Media Group and sold the night anchor at the station for nearly three years. She translator to Magnum. started her new position on Aug. 3. Cumulus Media has appointed Brian Davis as Oper- ations Manager for Cumulus Appleton-Oshkosh and Spencer Program Director of 99.5 WPKR-FM. Davis will program Country station WPKR-FM and will oversee Cumulus’ five radio stations in the Appleton-Oshkosh market, Program helps broadcasters support journalists including: WPKR-FM, WVBO-FM, WWWX-FM, WNAM- A new student journalism program offers high school AM, and WOSH-AM. Davis was most recently Brand students the chance to learn marketable skills in the Manager for Townsquare Media in Dubuque, Iowa. field of journalism while giving broadcasters the Prior to that, he was Program Director for Cumulus opportunity to help these students be a part of the Bloomington, Illinois from 2011-2016. This marks a future of the industry. return to NE Wisconsin for Davis, as he was previously Davis The Student Journalism Program was established by Assistant Program Director for Woodward Communi- the Wisconsin Institute for Public Policy and was the cations in Appleton-Green Bay from 2004-2011. brainchild of institute board member and WBA Hall Don Grassman has been named chair of the WBA Utnehmer of Famer Roger Utnehmer. Conference Committee. He replaces Rick McCoy who Utnehmer started his own version of the program retired from Mid-West Family Broadcasting earlier this 15 years ago at his radio stations in Door County. He said it changed year. Grassman is President and co-owner of Results lives and opened doors to students who had not considered a career Broadcasting and President and co-owner of Tower in broadcasting. He said he believes this program is an excellent Road Media in Waupaca. opportunity to get under-represented communities involved in Grassman Tina and Jason Prigge of the Coolest Coast will broadcasting. take over hosting “After Further Review” which The Student Journalism Program is seeking broadcasters to partner airs Thursdays on WOMT. John Jagemann is with. For complete details on this student program, and how you can stepping away for personal reasons. get involved, visit: https://wipps.org/programs/student-journalism/ Jason and Tina are the owners of Vagabond For specific questions on the Student Journalism Program, email Creative Studio and launched the Coolest Coast [email protected]. initiative in early 2018 to promote Manitowoc. 12 Wisconsin Broadcaster | wi-broadcasters.org In Remembrance Madison radio sales legend remembered for industry-wide influence Madison radio advertising sales legend and WBA Hall advertising scheduling, and sales management. of Famer Phil Fisher has died. While legendary in the Mid-West Family group of stations in Wiscon- Fisher began his nearly 40-year career at WISM radio sin, his industry-wide influence is felt throughout the country with in Madison. He became widely known throughout the presence of dozens of radio sales managers, sales trainers, and the Wisconsin radio industry for his early in-house general managers in stations. sales training programs in the 1960’s. Fisher died July 6. He was 98. Over his career he developed many industry sales He was inducted into the WBA Hall of Fame in 2004. Fisher standards and systems in the areas of sales training, Wausau radio GM dies in accidental drowning Selvey remembered for leadership at TV stations Brett Lucht, the Market Manager of A Madison man who worked in sales and manage- Midwest Communications in Wausau, ment at numerous Wisconsin television stations has died July 3 of an accidental drowning died. while on vacation. He was 50. Bob Selvey died July 14 at the age of 85. A service “Brett has been an important part of was held July 20. our family,” Midwest Communications Selvey started his carrier in television in 1967 as an President and CEO Duke Wright said. account executive at WAOW-TV in Wausau. Two years “He built and led a winning team of Selvey later he transferred to WKOW-TV in Madison where people in Wausau. We are all shocked he served as an account executive, sales manager, and saddened by this tragic accident. general manager, and VP of Marketing for the Wis- Our prayers go out to his family.” consin TV Network. Lucht joined Midwest Communications in 1998. He became Market In 1985 he left the Wisconsin TV Network because of a buyout and Manager for the company’s central Wisconsin radio stations (WSAU, was named general sales manager at WKBT-TV in La Crosse. In 1986 WRIG, WDEZ, WOZZ and WIFC) in 2004. he left because of another buyout and moved to Madison where he “For many of us, Brett is the only General Manager we’ve ever known,” opened Selvey Enterprises, a promotional products distributor. It was said Chris Conley, Operations Manager. “Although you’d almost never later known as Ad Specialty Enterprises. hear him on-air, he shaped the sound of all five of our radio stations in Central Wisconsin. He either hired or approved the hiring of everyone In lieu of flowers, memorials may be made to the family for a fund to you hear on-air. Brett was a great leader and a personal friend to so be established. many of his co-workers. It is a devastating loss.” Engineer remembered for work in Chippewa Valley Tom King said in his blog at wsau.com: “There are so many thoughts A broadcast engineer who spent most of his life in that swirl when someone you know passes suddenly. You think of po- the Chippewa Falls area has died. tential unfulfilled. You think of what the person’s last thoughts were as the situation became reality. But mostly you think of the children. Lanny E. Roth died Aug. 12. He was 78. A funeral I didn’t know Brett that well outside of the office but I can say with service was held Aug. 17. some degree of certainty that his last thoughts were on his family. He According to his obituary, Roth was on staff when doted on his wife and three daughters.” WCFW-FM went on the air and worked at WEAQ/ Lucht is survived by his wife, Stacy, and three daughters. His sister WIAL radio stations in Eau Claire. He later worked for Lisa is a marketing consultant for Midwest Communications’ WIXX in Roth the University of Wisconsin in maintenance and an Green Bay. electronic technician. In retirement he continued mon- itoring two radio stations for WVCY in Tilden and Owen until 2018 and A gofundme page has been set up to support Lucht’s family. Fox 48 (WEUX-TV) in Colfax. Eau Claire radio station flips to Magnum closes deal for 3 NRG Waupaca station back on air sports format stations in Fort Atkinson with new format An iHeartMedia station Magnum Communications A Waupaca radio station is in Eau Claire flipped has completed the purchase back on the air with a new July 24 to a sports of three southern Wisconsin format after some equip- format. radio stations from NRG ment work following its sale. Classic Hits station Media. WDUX is now WPCA and heard on 100.7 FM “98.7 The Brew” is now Included in the deal are Kool 106.5 (WKCH) and 800 AM and calls itself “The Foundry.” “The Fan” 98.7/1400 (WBIZ-AM). in Whitewater, 107.3 WSJY in Fort Atkinson, The Active Rock format debuted July 13 at The station will broadcast Chippewa Valley and News/Talk 940 WFAW in Fort Atkinson. 4:25 p.m. with Twisted Sister’s “I Wanna Rock.” area high school sports and professional The deal was first announced in December. The station went silent in May for equipment sports including Minnesota Twins, Minneso- NRG Media is based in Iowa and owns radio work after it was sold by Laird Broadcasting ta Wild, Minnesota Vikings and Milwaukee stations in Illinois, Iowa, Nebraska, and to Tower Road Media. The other station in Bucks. Wisconsin. Magnum owns stations across the group, WDUX-FM, switched to a Classic Wisconsin. Hits format in May. Wisconsin Broadcaster | September/October 2020 13 AWARDS COLUMN EDUCATOR’S COLUMN Continued from page 3 No need to reinvent the wheel… but don’t be the dinosaur Deadline time: Please note I started my Before we pat ourselves on the getting new employees up to that this year, the deadline has career as an back for past achievements, speed as quickly as possible, moved UP a few hours. Entries account exec- we would all agree we have broadcasters must also create a will now be due no later than 6 utive. I helped many challenges confronting process that allows for curiosity create effective us. Replacing retiring engineers, and self-expression. We need to p.m. Central on Wed., Jan. 6, commercials finding account executives, allow the voice of our newest 2021. and advertising developing digital revenue employee to be heard. Let’s not And finally, Fees: We have schedules for streams, securing journalists extinguish the burning desire of adjusted the entry fees for this clients. It will that seemingly make the jump a new employee to be a broad- year because we know our Don Vesely always be one from college to markets much caster to fit an organization’s of the most bigger than our own, and outdated culture. industry is having a tough year. Education rewarding Committee the list continues. Add on the Are you improving the wheel? Television entries are $35, and aspects of my continued impact of COVID-19 radio entries are $25. We hope career. Since on advertising revenue, The Wisconsin Broadcasters As- that by reducing the fees this then, I have always been the newsrooms, and community sociation continues to invest in will allow you to share as much person in the room who looks wellbeing. Today’s broadcasters students and young profession- of your team’s great work as up at the television during com- have challenges. als through programs created possible. mercials and back down to my by membership that will help second screen when the show create a better wheel. But ideas And while we may gather once returns. Many years ago, one and investment will fall flat if per year to celebrate your good of the ads that caught my eye members do not support these works, our committee would was a caveman chiseling a huge initiatives. The annual Student like to take this additional boulder into a wheel. The com- Seminar and student awards are pany promoted how important a shining example of furthering opportunity to say THANK YOU There is no need to reinvent the it was to have your great idea outreach. Without support, to all of you for your time, your wheel, but all broadcasters need or inventions secured by an these programs will not grow. talents, your long hours, your to be improving it. The most official patent. The creation of Was your station present last successful businesses in the challenging and ever-changing the wheel is synonymous with year? world today took a product or work environments, and your inventors because it represents service and made it better. They No defining moment has been positive impacts on your com- a product that was created and did not invent the product, but bigger than COVID-19 on is still used today. munities. We take great pride they improved it. In doing so, shining the light on the need in providing an avenue in which We even use a phrase based on they made the original version to eliminate the phrase “no we can all gather and toast the that historic achievement: “… obsolete. An ice box turned into need to reinvent the wheel.” year that has been. We sincerely no need to reinvent the wheel.” a refrigerator. FedEx and UPS Our entire industry is operating hope to gather safely on May 1, Over the past few years, I no lon- improved on the United States differently. Out of necessity, 2021, to celebrate YOU. You all ger use this phrase and I think Postal Service. The list goes on broadcasters in television have deserve it. we all should remove it from and on, but what about local allowed on-air staff, producers, our lexicon. I believe it creates a broadcasters? Did Sirius Radio directors, and sales to all work CHAIR’S COLUMN mindset that or Spotify/Pandora make radio from home. Radio stations have Continued from page 1 will not allow an Ice Box? Has YouTube TV and turned other workspaces into the other employees step up to our stations to Netflix made local television makeshift studios, while some help out. Thank goodness for to- provide a cul- USPS? have worked from home. These ture that is at- changes will change how our day’s technology that allows for THE ANSWER IS NO! tractive to new business operates in the future. so much of the work to be done graduates, and Rather than place our entire remotely. It’s another great While I encourage improving a product that industry upon our shoulders, we the wheel, some organizations example of the importance of can compete all need to look for ways to im- may need to do a little more having great people on your for decades to come. prove the wheel in our markets. chiseling to improve their We must continue to evolve. staff. We must remember to First, let’s get on the same page. wheel. Broadcasters must One of the best ways we can im- do something special for them Cambridge University Press realize that greatest way to prove our product is investing when things return to normal, defines the phrase “to reinvent improve the wheel is by creat- in employees and students who the wheel” as: “to waste time ing a culture that attracts new whatever or whenever that have a passion for broadcasting. learning how to do something job candidates and enriches might be! We know this, but do our cur- when it is already known how current employees. rent company policies Lowest Unit Charge in to do it.” I consider this a very When a full-time em- and procedures run accurate definition. We don’t ployee leaves, have effect Sept. 4 against that goal? want new employees wasting you ever thought The window for Lowest Unit their time on systems we have We need to invest about creating two Charge (LUC) for the Nov. 3 already created. As industry in new talent and part-time jobs for general election goes into effect leaders, we have accumulated forge relationships college students? Sept. 4. an immense amount of knowl- with local educators. You just created two edge and life experience over We must eliminate the gap be- prospects for a future full-time Get a 2020 Political Broadcast- the years, which in turn, has tween what is happening in our position. Be creative and think ing Rules Summary on the WBA helped created the blueprint buildings and what is happen- outside the box. website. Under “Members Only” our employees follow. We ing in the classroom. We need Broadcasters need to rediscover look for “Political Broadcasting are leaders in our companies to be mindful of our training how to use a chisel. Nobody Resources.” because we know how to do the and onboarding process. While wants to become a dinosaur. job of broadcasting. all training revolves around 14 Wisconsin Broadcaster | wi-broadcasters.org WBA FOUNDATION Hall of Fame inductees, Local Broadcast Legends to be honored in 2021 The honorees named for the 2020 WBA said. “Inducting the 2020 Hall of Fame and Hall of Fame and Local Broadcast Leg- Local Broadcast Legends inductees along ends will be honored in 2021 and no new with the 2021 individuals would detract honorees will be selected in 2021. from the special event we hope all our The WBA Board and Foundation Board honorees experience.” voted in July to have the 2020 selections The 2020 Hall of Fame inductees are Thom for both honors be inducted during the Gerretsen, Wayne Larrivee, Jack Mitchell, WBA 2021 Summer Conference. The and Nancy Zieman. boards also voted to not solicit nomina- The 2020 Local Broadcast Legends are tions for 2021 Hall of Fame and Legends Karen Dalessandro, Erin Davisson, Peter inductees. Murphy, and the team of Bill McCollum “It is important that the individuals hon- and John Moser. ored each year are given a special ceremony dedicated to them and They will be recognized June 17, 2021 at the Blue Harbor Resort in their fellow honorees,” WBA President and CEO Michelle Vetterkind Sheboygan. 2 photographers awarded Jowett Fellowship Green wraps up Hall of Fame career A television photographer working in La Crosse and another working in Su- WBA Hall of Famer Marty Green put a wrap on his perior/Duluth are the 2020 recipients broadcasting career July 23 when he made his last of the Rick Jowett Fellowship. appearance on Sportstalk 105.1 (WAYY) in Eau Claire. Justin Runberg works at WKBT-TV in La Green retired for the first time in 2003 after a career Crosse. He was awarded $1,000 to take that began in 1960 with WEAW radio in Evanston, classes to further his skills to make a Illinois as a disc jockey. A four-year stint followed in greater impact on the communities Orangeburg, South Carolina. Green then moved to Runberg Buckner he covers. He said he was motived at a WLUK-TV in Green Bay where he served as local sales young age to work with cameras, and Green manager. He spent ten years in Green Bay before he aspires to work for National Geographic, Animal Planet, or even with moving to WAXX/WAYY radio in Eau Claire where he the BBC for the Planet Earth series. served in sales, sales management, and general management from Wyatt Buckner works at KBJR-TV in Superior/Duluth. He was awarded 1976 to 2003. $1,000 to attend the National Press Photographers Association boot Green introduced full time talk radio to Eau Claire at WAYY in 1990 camp in 2021. Buckner said it will be a great opportunity to take his and served on the Board of the National Association of Talk Show skills to the next level with hands on training and with the best visual Hosts in the 1990’s. He was inducted into the Wisconsin Broadcasters storytellers. Association Hall of Fame in 2006 and served as chairman of the board The Rick Jowett Fellowship was established in 2017 by the WBA of the WBA in 1997. He spent some time as a consultant for his own Foundation to support educational opportunities for photographers company MARSAN and later returned to the airwaves on NewsTalk and videographers who work in media in Wisconsin. Recipients of the 790 WAYY and later SportsTalk 105.1 where he played a major contrib- fellowship can use the grant for professional development in the areas uting role on the morning talk shows on the stations. of photography and videography. Applicants can learn more and apply here:https:// Scholarship recipient says thank you to WBAF www.wbafoundation.org/scholarships-grants/ Wisconsin Broadcasters Association, rick-jowett-fellowship/ Thank you very much for awarding me one of the The annual submission deadline is June 1. 2020 WBA Foundation scholarships. I enjoyed my Jowett grew up in a media family and spent his career time at the Student Seminar and I know the rest of in photography working for the Wausau Herald and the WSUM team did as well. It was great to meet WMTV-TV in Madison. Rick began working with the some of you in person. Wisconsin Broadcasters Association in 1985 as the As- Jowett Sincerely, sociation’s event photographer. He served graciously and unconditionally until his passing. Zoey Knox

Wisconsin Broadcasters Association Foundation Officers & Board of Directors www.wbafoundation.org

OFFICERS Treasurer BOARD OF DIRECTORS Anna Engelhart Dean Maytag Scott M. Trentadue Tom Walker Greg Bell WKOW-TV Retired Wisconsin Broadcaster Retired Wisconsin Broadcaster Chair of the Board Mid-West Family Broadcasting, Retired Wisconsin Broadcaster Al Lancaster Madison Bill Hurwitz Kelly Radandt Don Vesely WSAW-TV/WZAW-TV, Wausau Chris Bernier Retired Wisconsin Broadcaster Woodward Radio Group WMTV-TV, Madison President & CEO Radio Plus, Fond du Lac Appleton/Green Bay Vice Chair Michelle Vetterkind, R. Perry Kidder Jan Wade Bruce Grassman CAE Lynn Bieritz Retired Wisconsin Broadcaster David Sanks WISN-TV, Milwaukee Results Broadcasting Wisconsin Broadcasters Associa- Mid-West Family Broadcasting Retired Wisconsin Broadcaster tion Foundation Tom Koser Secretary Scott Chorski WAQE-AM/FM/WJMC-AM/FM/ Chuck Steinmetz Dick Record Retired Wisconsin Broadcaster WKFX-FM Rice Lake WITI-TV, Milwaukee Family Radio, La Crosse Wisconsin Broadcaster | September/October 2020 15 Calendar of Events

Sept. 17, 2020 WE LIVE HERE. Webinar: How to Give Your National Superstars Home Court Advantage WE WORK HERE. Presented by Kipper McGee, Media Brandwidth Strategies

WE SERVE HERE. Oct. 13-15, 2020 Virtual Broadcasters Clinic Wisconsin Broadcasters help keep our ranks Online - Learn more at wi-broadcasters.org full so we can serve when called upon. What Oct. 15, 2020 you do matters. Thank you for your support. Webinar: Writing and Speaking for Broadcast Visit nationalguard.com Presented by Joe Little, KNSD-TV, San Diego Nov. 19, 2020 Webinar: So,...What Does the Election Mean? Presented by David Oxenford, Wilkinson, Barker, Knauer March 6, 2021 WBA Student Seminar/Job Fair Madison Marriott West April 20–22, 2021 Walker Broadcast Management Institute UW-Madison

May 1, 2021 WBA Awards Gala Madison Marriott West

June 17–18, 2021 WBA Summer Conference Blue Harbor Resort, Sheboygan