Wisconsin Broadcaster Sept Oct 2017

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Wisconsin Broadcaster Sept Oct 2017 SEPTEMBER/OCTOBER 2017 2017 BROADCASTERS CLINIC See Page 5 Storytellers hone their photojournalism skills Course introduces Rick Jowett Fellowship A two-day photojournalism course in Madison brought together more than 40 visual storytellers who began the event with a remembrance of long-time WBA photographer Rick Jowett. The event introduced the creation of the Rick Jowett Fellowship which will be used to assist aspiring professionals, dedicated career professionals of WBA member stations, as well as students of the visual media with skills training and profes- Michelle Vetterkind introduces the Rick Jowett fellowship sional development. beginning of the workshop. Jowett died in July 2015. Jowett also worked for WMTV-TV in The WBA partnered with the National Press Photographer’s Association Madison and (NPPA) to offer the Madison Driving Short Course on Aug. 18-19 on the started working for UW-Madison campus. the WBA in 1985. Speakers at the conference included His family was on Chicago Tribune staff photographer hand for a E. Jason Wambsgans, WISC-TV dedication to reporter and former NPPA Photog- The instructors - Anne Herbst, Dave Delozier, E. Jason Wambsgans, Jowett at the rapher of the Year Dave Delozier, Michael Keintz, and Andy Konkle Continued on page 2> PRESIDENT’S COLUMN CONTENTS Storytellers hone their photojournalism WBA tackles legislative WBA staff celebrates skills . Front Page anniversaries President’s Column. Front page issues, adds new staff Chair’s Column. 3 member Jacobs Media: Targeting Millennials requires research, strategic thinking . 4 I’m pleased to announce that on 2017 Broadcasters Clinic. 6 Michelle Sept. 5, Kyle Geissler joined the Educator’s Column. 12 Vetterkind, CAE WBA on a full-time basis as WBA’s Rep. Sensenbrenner proposes music Director of Operations & Public licensing database . 13 WBA President and CEO Affairs. Filing supports lifting of FCC Late summer is a time for celebrating anniversaries regulations. 13. Vice President, Linda Baun and NCSA/PEP Coordinator, Liz Boyd join for the WBA staff. Three staff members marked WBA Assistance Action Plan for EEO me in congratulating Kyle and welcoming him in this new full-time work anniversaries in July and August. Compliance Now Updated . 14 role with the WBA Team. Michelle Vetterkind, President and CEO Your WBA Serving YOU! . 16 22 years on August 28 NCSA/PEP. 18 Linda Baun, Vice President Doug Chickering WIAA 11 years on July 17 Sports Workshop. 20 Liz Boyd, NCSA/PEP Coordinator WBA Foundation. 21 12 years on July 19 Members in the Spotlight . 23 President & CEO Vice President - NCSA/PEP Dir. Operations/ Michelle Administration Coordinator Public Affairs Congratulations and thank you for your Calendar of Events. Back page Vetterkind, CAE Linda Baun Liz Boyd Kyle Geissler service to the WBA. mvetterkind@ lbaun@ lboyd@ kgeissler@ wi-broadcasters.org wi-broadcasters.org wi-broadcasters.org wi-broadcasters.org Continued on page 2> PRESIDENT’S COLUMN Continued from page 1 The transition was part of the restructuring attempting to secure free TV spectrum for a module of your WBA’s Long-Range Plan. As part of nationwide channel they want to use for Wisconsin Broadcasters Association the transition, Kyle worked on a contractual part- unlicensed wireless devices. They charac- Officers & Board of Directors time basis for the WBA for the past year as WBA’s terized it as a boon for rural broadband Director of Communications while also working deployment, failing to mention that it would OFFICERS 2017-2018 for Morgan Murphy Media. do so at the expense of rural America’s lifeline Chair of the Board Family Radio, La Crosse Kyle has been working in broadcasting for 15 years local TV service. Microsoft, a $540 billion Dick Record company, declined to purchase spectrum in Vice Chair - Television/Chair Elect in Wisconsin radio and television newsrooms and Steve Wexler most recently as managing editor of Channel 3000 the auction which netted about $7 billion for E. W. Scripps Company, Milwaukee the federal government. at WISC-TV in Madison. He has been involved in Vice Chair - Radio the WBA since joining the awards committee in • Wisconsin’s own Congressman Sensenbrenner Nancy Douglass WLKG-FM, Lake Geneva 2008. introduced the Transparency in Music Treasurer Steve Lavin WBAY-TV, Green Bay He studied radio at UW-Oshkosh and has a Licensing & Ownership Act (H.R. 3350). This legislation would establish a comprehensive Secretary graduate degree in mass communication from Chris Bernier Radio Plus, Marinette/Fond du Lac and authoritative database of music copyright UW-Whitewater. He has worked in news for KFIZ in Immediate Past Chair Fond du Lac and WCLO/WJVL in Janesville as well ownership and licensing information. For Tom Allen Quincy Broadcast Group, Madison as the Janesville Gazette. He’s always been part of broadcasters, this licensing information would a broadcast newsroom, even when his focus was be particularly helpful to know what works are BOARD OF DIRECTORS on digital and social media. in the repertoires of the PROs (ASCAP, BMI, Judson Beck WLAX-TV/WEUX-TV, SESAC, and now, GMR). La Crosse/Eau Claire “Broadcasting is more than a business. The I would like to thank those of you who met with Lynn Bieritz Mid-West Family Broadcasting, broadcaster’s commitment to serve our local Eau Claire members of Congress during the August recess communities is what has always motivated me Keith Bratel iHeart Media, Madison and is what drives me to serve our industry while they were back in your districts. We always Juli Buehler WLUK-TV, Green Bay through the WBA,” Kyle said. encourage you to make the most of any opportunity you have to meet with your elected Dave EdwardsWUWM-FM, Your WBA Team looks forward to serving you, our officials, on the state and federal levels. Never Milwaukee Public Radio valued members, as we move into this new and underestimate the value in establishing these JT Koser Koser Radio Group, Rice Lake/Hayward exciting phase of WBA history. relationships. Lupita Montoto La Movida WLMV Radio, Madison Initiatives Clinic Mark Strachota WDJT-TV/CBS & Telemundo, August was a busy time on the legislative front for Last, but certainly not least, Oct. 10-12, our Milwaukee your WBA. Hopefully, shortly after you read this, Broadcasters Clinic (see pages 5 through 11). You Chuck Sullivan Entercom, Milwaukee we’ll have some good news for you on our state won’t want to miss this award-winning, three-day Don Vesely WMTV-TV, Madison legislative initiatives. On the federal side, I was also regional event that last year drew attendees from Jan Wade WISN-TV, Milwaukee able to meet recently with all ten of our Congres- 11 states. I’d like to congratulate our own Linda Jeff Welton Nautel, Hackett’s Cove, Nova Scotia sional offices in DC. Baun, recent WBA Hall of Famer Leonard “Chuck” Michael Wright Midwest A variety of issues were discussed with our Charles, and the entire Clinic committee for once Communications, Wausau members of Congress, including: again putting together a top-notch agenda. Be Ex Officio - NAB Board • Despite Microsoft’s full court press to get sure to send your engineers and managers. Join us Tom Walker members of Congress nationwide to sign on to for the exhibits. We’d LOVE to have you there! You Mid-West Family Broadcasting, Madison will NOT be disappointed. their Microsoft TV White Space letter, we were Staff able to keep all but one of our 10 members Thank you, as always, for your time and support! from signing on. Microsoft was once again President & CEO Michelle Vetterkind, CAE [email protected] STORYTELLERS Continued from page 1 Vice President - Administration Linda Baun [email protected] NCSA/PEP Coordinator Liz Boyd [email protected] Director of Operations and Public Affairs Kyle Geissler [email protected] WBA Board minutes are always available for members. Please email Linda Baun at [email protected] to request a copy. E. Jason Wambsgans Michael Keinitz Anne Herbst Andy Konkle KUSA photojournalist and NPPA award winner Anne The WBA thanks those who have already Wisconsin Broadcasters Association Herbst, long-time international journalist and UW- contributed to the Rick Jowett fellowship. Anyone 44 E. Mifflin Street, Suite 900 Madison instructor Michael Keinitz, and WITI-TV who would also like to contribute should contact Madison, WI 53703 chief photographer Andy Konkle. the WBA. Phone Toll Free (800) 236-1922 wi-broadcasters.org 2 Wisconsin Broadcaster | wi-broadcasters.org CHAIR’S COLUMN Promoting cohesion between programming, sales There’s an age-old problem in leadership. So, select talent and sales people divide is so toxic one wonders how the cluster radio stations. That is a chasm would study each other’s’ roles. survives. Then a week later we’ll be unduly between sales and A seller would be required to come into the impressed with how much collaboration and programming. Some have studio at 6 a.m. joining the morning show. empowerment appears to exist in a given solved it by making both Following that experience the seller would cluster with departments very important usually say, “My God, I had no idea...like air resulting “I got queasy guts, and respectful of each other. traffic control in there, can’t believe what it pride in just watching the Dick Record It’s a subject I wanted to ratings and takes” and other superlatives. Then an air handshake. I can’t WBA Chair address. But our programming talent would be asked to accompany a seller revenue. consultant, Tim Moore, said it to a bona fide first encounter where a seller If this sounds believe how she better, so I’ll relinquish space for Tim: was asked to do a client needs assessment.
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