OCTOBER 2014 CHAIR’S COLUMN WBA Foundation to Sponsor My 2014 Two Gubernatorial Debates Radio Show Markets and Moderators/Panelists Confirmed Takeaways I would like to The WBA thoughtful discussions extend my Foundation 2014 regarding the future of Kelly Radandt apologies gubernatorial Wisconsin,” said Governor Scott Walker. WBA Chair upfront to my debates between TV friends. “Thank you to WBAF for Governor Scott This article is all about the 2014 hosting these Radio Show Conference in Walker and important debates Indianapolis, Indiana, that I had challenger Mary about the future of our the privilege to attend in Burke will be held state. I look forward to September. Here are a few of my on October 10th in a robust discussion takeaways from this year’s event. the La Crosse/Eau Claire Market about the challenges we face, and how Wisconsin can do better,” said and on October 17th in the We Need to Pay FOUNDATION Mary Burke. Milwaukee market. Attention to Training The moderators and panelists were Both debates will be offered statewide The conference was packed full agreed to by the Wisconsin to Wisconsin television/radio stations of lots of sessions about Broadcasters Association members in for live broadcast. technology, sales, interactive each of the two media markets, as part of the and programming. My favorite “The WBA Foundation is honored to continue the newly implemented WBA/WBA Foundation one was “Attracting and tradition of these important debates as part of the market-based debate plan. Member TV and radio Winning the Next Generation”. civic and political process,” said WBAF President & stations will follow the debate format developed There was nothing new but it CEO Michelle Vetterkind. by the WBAF as they finalize the mechanics of was a good reminder that “Political debates provide excellent opportunities producing the debates. giving the proper training and for voters to hear directly from the candidates, and The following are the details for each of the support early on will make a I am looking forward to holding spirited and debates: Continued on page 3 > Continue on page 3 > LAST CHANCE TO REGISTER CONTENTS Your WBA to offer President’s Column: Partnership 3 Broadcasters Clinic NCSA/PEP Update 4 Madison Marriott West Hotel WBA Digital Hotline P1+ 6 Broadcasters Clinic 7 Do you know the latest on the TV Spectrum Auction? with Jacobs Media Are you interested in the testing that’s been done Educator’s Column: What can we learn from Ferguson, New WBA Member Service Begins exploring the possibility of an all-digital AM band? Ray Rice, and Adrian Peterson? 11 February 1, 2015 Foundation Report These cutting edge subjects and a lot more will be covered WBA Foundation Scholarship Competition 12 in depth at this year’s Broadcasters Clinic. You’ll want to Leading broadcast media consultant Do You Need EEO Credit? 12 reserve your seat early so you don’t miss out on the latest Jacobs Media has been selected by WBA Awards for Excellence Brochure 13 industry technology advances and updates, as well as a your WBA to provide innovative and It’s Not About You! Webinar 13 strong vendor exhibit floor. It’s the next best thing to important attending the annual NAB conference, and its right here in NYSBA Digital Leadership Academy Agenda 14 services to WTMJ Wins Top National Honor 15 Madison. our In Memory: Thomas R. Holter 15 Please see this year’s session agenda included in this members. Their efforts will center on WBA Assistance Action Plan for EEO newsletter on page 7. Mark your calendar now for Compliance Now Updated 16 October 21, 22, and 23, 2014, at the Madison Marriott West. helping WBA member radio and Your WBA Serving You 18 We look forward to seeing you there. Calendar of Events/Ads 20 Continue on page 2 > television stations improve their digital, expertise to answer a wide range of social media, and mobile strategies. member station questions. For more than three decades, Jacobs Media The Hotline will be open during normal has consulted major, medium, and small business hours (Eastern Time), and will market broadcasters across North America, also provide an email address so that providing expertise and perspective during Jacobs Media can be reached after hours, Wisconsin Broadcasters Association changing times. They have a team of in the evening and on weekends. Jacobs Officers & Board of Directors diverse experts that will be on call to Media will collaborate with your WBA to OFFICERS 2014-2015 provide advice at no charge to you, our create a web inquiry page so our Chair of the Board valued WBA members. members can communicate with the Kelly Radandt Woodward Communications, Appleton/Green Bay Jacobs team at any time. Adding these services to those already Vice Chair - Television/Chair Elect offered by your WBA came This WBA member service will Scott Chorski Not WKBT-TV, La Crosse directly from a research interested at Not interested begin on February 1, 2015. all 1% 1% Vice Chair - Radio study conducted in July Jacobs Media will conduct an Jeff Tyler among 150 WBA members. Don’t Know Neutral introductory webinar for WBA Clear Channel Radio, Madison/Milwaukee Nearly eight in ten (79%) 11% 8% member stations in January to Treasurer Tom Allen WBA members expressed introduce the service, and WKOW-TV, Madison interest in the concept of a Very interested then will conduct quarterly Secretary mobile/social resource, and 35% Interested webinars for our members on Dick Record 44% Family Radio, La Crosse more than eight in ten timely and relevant social Immediate Past Chair (84%), say they have a keen media, mobile, and digital Dean Maytag WISN-TV, Milwaukee interest in both mobile and topics. These webinars will be Interest in a WBA mobile/social resource President & CEO social information. designed to elevate the Michelle Vetterkind, CAE [email protected] Acting on that information, knowledge base of Wisconsin Mobile broadcasters by sharing Vice President - Administration our new hotline is designed 8% Social Linda Baun to provide WBA members media proven tactics and [email protected] 8% approaches. with a timely, credible, and BOARD OF DIRECTORS robust resource that is The entire Jacobs Media team Chris Bernier Radio Plus, Marinette/Fond du Lac designed to handle a Both will participate in the “WBA Lynn Bieritz Mid-West Family Broadcasting, Eau Claire 84% myriad of questions relating Digital Hotline” initiative, David Booth WXOW-TV, La Crosse to social media, mobile, and including Fred and Paul Keith Bratel Milwaukee Radio Alliance, Milwaukee digital strategies and their Jacobs who work in the digital Joseph Denk WFRV-TV, Green Bay impact on broadcaster Interest in mobile, social, or both space from the programming Nancy Douglass WLKG-FM, Lake Geneva operations. The goal is to and sales perspectives, as well Steve Lavin WBAY-TV, Green Bay Rarely 3% elevate the effectiveness of as social media maven Lori Lupita Montoto La Movida WLMV Radio, Madison member stations strategic Lewis, and mobile expert Bob Gene Purcell WI ECB, Madison Chuck Steinmetz WITI-TV, Milwaukee and tactical approaches in As often as Kernen (who heads up possible 16% A couple Don Vesely WMTV-TV, Madison these important and times a jacapps, the company’s year Steve Wexler Journal Broadcast Group, Milwaukee growing opportunities in mobile application Weekly 13% 28% Richard Wood Resonant Results, Cottage Grove order to improve development arm). Michael Wright Midwest Communications, Wausau engagement, brand From Facebook to Twitter, Ex Officio - NAB Board Monthly 40% strength, and revenue from Apple to Android, from Tom Walker Mid-West Family Broadcasting, Madison generation. websites to email databases, Jacobs Media has found Projected frequency of use the Jacobs team is at the Wisconsin Broadcasters Association (and the research confirms) disposal of you, our valued 44 E. Mifflin Street, Suite 900 that while many broadcasters are engaged WBA members. If Jacobs does not have Madison, WI 53703 in various social media and mobile the answers, they will refer questions to Phone (608) 255-2600 | Toll Free (800) 236-1922 activities, many lack a cogent strategy. And other industry resources that are available. Fax (608) 256-3986 most have fundamental questions about The key is to help Wisconsin broadcasters wi-broadcasters.org how these new tools impact everyday quickly get the answers you need to do operations. The “WBA Digital Hotline” is business in the rapidly growing digital designed to be a one-stop service where ecosphere. The Wisconsin Broadcaster is published monthly by the Jacobs Media will be able to use their Your WBA – here to serve YOU! Wisconsin Broadcasters Association. For information about publication dates, advertising, or WBA membership contact Mandy at [email protected]. 2 Wisconsin Broadcaster | wi-broadcasters.org PRESIDENT’S COLUMN Partnership This month I would like to use my column to convey a Thank You short, yet enormously important message. for YOUR Is your station among the list of budget. And, I might add, due to your NCSA/PEP partici- stations that participate in the WBA’s pation, WBA dues have not gone up since 1991. Yes, you Michelle Stations’ Vetterkind, CAE NCSA/PEP program (see page 5)? read that correctly—1991! WBA President The WBA’s NCSA/PEP Program is what If you are on the list (and the majority of you, by far, are), and CEO allows your WBA to provide you with THANK YOU! If you are not on the list, I strongly urge you participation the many services and offerings we do (see the list on page 18). to take part in this important partnership. Any questions as to how the program works, please feel in the WBA’s Public To help provide you with an Conferences/ Programs/ Meetings free to contact me directly at idea as to how reliant the WBA (like all Services 12% Education Program/ 7% [email protected] State Broadcasters Associations) are on Dues or call me at 800-236-1922.