OCTOBER 2014

CHAIR’S COLUMN WBA Foundation to Sponsor My 2014 Two Gubernatorial Debates Radio Show Markets and Moderators/Panelists Confirmed Takeaways I would like to The WBA thoughtful discussions extend my Foundation 2014 regarding the future of Kelly Radandt apologies gubernatorial Wisconsin,” said Governor Scott Walker. WBA Chair upfront to my debates between TV friends. “Thank you to WBAF for Governor Scott This article is all about the 2014 hosting these Radio Show Conference in Walker and important debates Indianapolis, Indiana, that I had challenger Mary about the future of our the privilege to attend in Burke will be held state. I look forward to September. Here are a few of my on October 10th in a robust discussion takeaways from this year’s event. the La Crosse/Eau Claire Market about the challenges we face, and how Wisconsin can do better,” said and on October 17th in the We Need to Pay FOUNDATION Mary Burke. Milwaukee market. Attention to Training The moderators and panelists were Both debates will be offered statewide The conference was packed full agreed to by the Wisconsin to Wisconsin television/radio stations of lots of sessions about Broadcasters Association members in for live broadcast. technology, sales, interactive each of the two media markets, as part of the and programming. My favorite “The WBA Foundation is honored to continue the newly implemented WBA/WBA Foundation one was “Attracting and tradition of these important debates as part of the market-based debate plan. Member TV and radio Winning the Next Generation”. civic and political process,” said WBAF President & stations will follow the debate format developed There was nothing new but it CEO Michelle Vetterkind. by the WBAF as they finalize the mechanics of was a good reminder that “Political debates provide excellent opportunities producing the debates. giving the proper training and for voters to hear directly from the candidates, and The following are the details for each of the support early on will make a I am looking forward to holding spirited and debates: Continued on page 3 > Continue on page 3 > LAST CHANCE TO REGISTER CONTENTS Your WBA to offer President’s Column: Partnership 3 Broadcasters Clinic NCSA/PEP Update 4 Madison Marriott West Hotel WBA Digital Hotline P1+ 6 Broadcasters Clinic 7 Do you know the latest on the TV Spectrum Auction? with Jacobs Media Are you interested in the testing that’s been done Educator’s Column: What can we learn from Ferguson, New WBA Member Service Begins exploring the possibility of an all-digital AM band? Ray Rice, and Adrian Peterson? 11 February 1, 2015 Foundation Report These cutting edge subjects and a lot more will be covered WBA Foundation Scholarship Competition 12 in depth at this year’s Broadcasters Clinic. You’ll want to Leading broadcast media consultant Do You Need EEO Credit? 12 reserve your seat early so you don’t miss out on the latest Jacobs Media has been selected by WBA Awards for Excellence Brochure 13 industry technology advances and updates, as well as a your WBA to provide innovative and It’s Not About You! Webinar 13 strong vendor exhibit floor. It’s the next best thing to important attending the annual NAB conference, and its right here in NYSBA Digital Leadership Academy Agenda 14 services to WTMJ Wins Top National Honor 15 Madison. our In Memory: Thomas R. Holter 15 Please see this year’s session agenda included in this members. Their efforts will center on WBA Assistance Action Plan for EEO newsletter on page 7. Mark your calendar now for Compliance Now Updated 16 October 21, 22, and 23, 2014, at the Madison Marriott West. helping WBA member radio and Your WBA Serving You 18 We look forward to seeing you there. Calendar of Events/Ads 20 Continue on page 2 > television stations improve their digital, expertise to answer a wide range of social media, and mobile strategies. member station questions. For more than three decades, Jacobs Media The Hotline will be open during normal has consulted major, medium, and small business hours (Eastern Time), and will market broadcasters across North America, also provide an email address so that providing expertise and perspective during Jacobs Media can be reached after hours, Wisconsin Broadcasters Association changing times. They have a team of in the evening and on weekends. Jacobs Officers & Board of Directors diverse experts that will be on call to Media will collaborate with your WBA to OFFICERS 2014-2015 provide advice at no charge to you, our create a web inquiry page so our Chair of the Board valued WBA members. members can communicate with the Kelly Radandt Woodward Communications, Appleton/Green Bay Jacobs team at any time. Adding these services to those already Vice Chair - Television/Chair Elect offered by your WBA came This WBA member service will Scott Chorski Not WKBT-TV, La Crosse directly from a research interested at Not interested begin on February 1, 2015. all 1% 1% Vice Chair - Radio study conducted in July Jacobs Media will conduct an Jeff Tyler among 150 WBA members. Don’t Know Neutral introductory webinar for WBA Clear Channel Radio, Madison/Milwaukee Nearly eight in ten (79%) 11% 8% member stations in January to Treasurer Tom Allen WBA members expressed introduce the service, and WKOW-TV, Madison interest in the concept of a Very interested then will conduct quarterly Secretary mobile/social resource, and 35% Interested webinars for our members on Dick Record 44% Family Radio, La Crosse more than eight in ten timely and relevant social Immediate Past Chair (84%), say they have a keen media, mobile, and digital Dean Maytag WISN-TV, Milwaukee interest in both mobile and topics. These webinars will be Interest in a WBA mobile/social resource President & CEO social information. designed to elevate the Michelle Vetterkind, CAE [email protected] Acting on that information, knowledge base of Wisconsin Mobile broadcasters by sharing Vice President - Administration our new hotline is designed 8% Social Linda Baun to provide WBA members media proven tactics and [email protected] 8% approaches. with a timely, credible, and BOARD OF DIRECTORS robust resource that is The entire Jacobs Media team Chris Bernier Radio Plus, Marinette/Fond du Lac designed to handle a Both will participate in the “WBA Lynn Bieritz Mid-West Family Broadcasting, Eau Claire 84% myriad of questions relating Digital Hotline” initiative, David Booth WXOW-TV, La Crosse to social media, mobile, and including Fred and Paul Keith Bratel Milwaukee Radio Alliance, Milwaukee digital strategies and their Jacobs who work in the digital Joseph Denk WFRV-TV, Green Bay impact on broadcaster Interest in mobile, social, or both space from the programming Nancy Douglass WLKG-FM, Lake Geneva operations. The goal is to and sales perspectives, as well Steve Lavin WBAY-TV, Green Bay Rarely 3% elevate the effectiveness of as social media maven Lori Lupita Montoto La Movida WLMV Radio, Madison member stations strategic Lewis, and mobile expert Bob Gene Purcell WI ECB, Madison Chuck Steinmetz WITI-TV, Milwaukee and tactical approaches in As often as Kernen (who heads up possible 16% A couple Don Vesely WMTV-TV, Madison these important and times a jacapps, the company’s year Steve Wexler Journal Broadcast Group, Milwaukee growing opportunities in mobile application Weekly 13% 28% Richard Wood Resonant Results, Cottage Grove order to improve development arm). Michael Wright Midwest Communications, Wausau engagement, brand From Facebook to Twitter, Ex Officio - NAB Board Monthly 40% strength, and revenue from Apple to Android, from Tom Walker Mid-West Family Broadcasting, Madison generation. websites to email databases, Jacobs Media has found Projected frequency of use the Jacobs team is at the Wisconsin Broadcasters Association (and the research confirms) disposal of you, our valued 44 E. Mifflin Street, Suite 900 that while many broadcasters are engaged WBA members. If Jacobs does not have Madison, WI 53703 in various social media and mobile the answers, they will refer questions to Phone (608) 255-2600 | Toll Free (800) 236-1922 activities, many lack a cogent strategy. And other industry resources that are available. Fax (608) 256-3986 most have fundamental questions about The key is to help Wisconsin broadcasters wi-broadcasters.org how these new tools impact everyday quickly get the answers you need to do operations. The “WBA Digital Hotline” is business in the rapidly growing digital designed to be a one-stop service where ecosphere. The Wisconsin Broadcaster is published monthly by the Jacobs Media will be able to use their Your WBA – here to serve YOU! Wisconsin Broadcasters Association. For information about publication dates, advertising, or WBA membership contact Mandy at [email protected].

2 Wisconsin Broadcaster | wi-broadcasters.org PRESIDENT’S COLUMN Partnership This month I would like to use my column to convey a Thank You short, yet enormously important message. for YOUR Is your station among the list of budget. And, I might add, due to your NCSA/PEP partici- stations that participate in the WBA’s pation, WBA dues have not gone up since 1991. Yes, you Michelle Stations’ Vetterkind, CAE NCSA/PEP program (see page 5)? read that correctly—1991! WBA President The WBA’s NCSA/PEP Program is what If you are on the list (and the majority of you, by far, are), and CEO allows your WBA to provide you with THANK YOU! If you are not on the list, I strongly urge you participation the many services and offerings we do( see the list on page 18). to take part in this important partnership. Any questions as to how the program works, please feel in the WBA’s Public To help provide you with an Conferences/ Programs/ Meetings free to contact me directly at idea as to how reliant the WBA (like all Services 12% Education Program/ 7% [email protected] State Broadcasters Associations) are on Dues or call me at 800-236-1922. NCSA Campaigns! NCSA/PEP income, this graph shows the 5% NCSA/PEP I’d love to talk to you! relative contribution of NCSA/PEP 76% Thank you—as always— for your time and support! income to the overall WBA revenue We couldn’t provide you, our valued members, with such a WBA Foundation to Sponsor Two Gubernatorial Debates Continued from page 1 wide array of WBA member La Crosse/ Eau Claire Market Milwaukee Market Date: October 10th, 7pm Date: October 17th, 7pm services without your Location: Milwaukee Public Television (MPTV) studios Location: Mayo Auditorium Eau Claire support of the program. La Crosse/Eau Claire Market Debate Coordinator: Milwaukee Market Debate Coordinator: Anne Paape, Station Manager/News Director Bill Hurwitz, VP/GM Milwaukee Radio Alliance ([email protected] or 414-771-1021) WKBT-TV, La Crosse Your conscientious reporting to ([email protected] or 608-782-4678) Milwaukee Market Moderator: La Crosse/Eau Claire Market Moderator: Erin Toner from WUWM-FM and a frequent us of your donation of airtime Jill Geisler, longtime Wisconsin news pro, moderator on NPR is critical to the continued WBA Hall of Fame member, author and Milwaukee Market Panelists: effectiveness of Poynter Institute Senior Faculty, Leadership Charles Benson, WTMJ-TV; and Management Ted Perry, WITI-TV; our program. La Crosse/Eau Claire Market Panelists: Mike Strehlow, WDJT-TV; and Thank you. Kent Wainscott, WISN-TV Judy Clark, WEAU-TV-Eau Claire; Keith Edwards, WQOW/WXOW-TV-Eau Claire; Michelle Vetterkind, WBA Foundation President Mike Thompson, WKBT-TV-La Crosse; and & CEO, will provide the opening and closing remarks for both debates. Each debate will be Shawn Johnson, Wisconsin Public Radio one hour in length.

CHAIR’S COLUMN Continued from page 1 difference when retaining millennial employees. automobile and recruitment has certainly increased. All good signs. We Need to Focus on Our Core Product Milwaukee Represented Our State Very Well My largest takeaway was the apparent swing back towards paying The Milwaukee market was very well represented at the Radio Show. Bill attention to our core product—RADIO. It was refreshing. Of course, Hurwitz with Milwaukee Radio Alliance was a contender to win Market interactive continues to be something that we all need to work to Manager of the Year Award. Unfortunately, he did not win, but what an improve upon, and let’s face it, figure out a way to make larger margins honor to be nominated. WTMJ won Large Market Station of the Year at of profit. the 25th Marconi Awards. Congratulations to them! They were up against Radio Is Projected be Flat in 2015 some very good stations from Seattle, Long Island, Minneapolis and Speaker Marci Ryvicker, an analyst at Wells Fargo, seemed encouraged by Detroit. NextRadio and what it can do to help grow our business into the future. In general, she predicted that radio would be up 1% in 2014 and flat in Let’s Not Forget to Have Some Fun 2015. That’s a gloomy review, in my opinion. My final takeaway was about putting the fun back into our industry. We However, Things are Looking Up need to pay attention to our people, provide the best content we can, We have good things happening in our state. It seems to me that both on-air and on-line, and spend time thinking about and adapting the business has picked up, and certainly political revenue helps that, but future of our industry and we’ll be just fine.

Wisconsin Broadcaster | October 2014 3 NCSA/PEP TELEVISION WYOW-TV ...... Eagle River WEAU-TV ...... Eau Claire (Public Education Program) Update WEUX-TV ...... Eau Claire Popular Program Offers Many Benefits WQOW-TV ...... Eau Claire WACY-TV ...... Green Bay Editor’s Note: The following is excerpted from an NCSA/PEP announcements should not be logged as WBAY-TV ...... Green Bay update from the WBA’s Washington counsel, the law commercial, or PSA, but rather simply as NCSA. This WFRV-TV ...... Green Bay firm Pillsbury Winthrop Shaw Pittman, LLP. The update characterization promotes consistency among all of WGBA-TV ...... Green Bay discusses some of the advantages offered by the the state broadcasters associations as well as WCWF-TV ...... Green Bay NCSA/PEP programs that are run by the WBA and among all participating stations while affording WLUK-TV ...... Green Bay other state broadcasters associations. If your station is each station broad flexibility to characterize, for KQEG-TV ...... La Crosse not airing the NCSA/PEP spots we send you, please accounting or other purposes, the NCSA/PEP airing WKBT-TV ...... La Crosse give this article your consideration (and then contact in the most appropriate way. WLAX-TV ...... La Crosse the WBA office). Your WBA, and your colleagues, would WXOW-TV ...... La Crosse welcome your participation and support. TVW ...... Madison A standard definition for an The NCSA/PEP Programs WBUW-TV ...... Madison NCSA/PEP announcement is this: established by the various State WISC-TV ...... Madison Broadcasters Associations have A non-commercial sustaining/public education WKOW-TV ...... Madison partnership announcement (NCSA/PEP) is an WMSN-TV ...... Madison remained strong over the decades announcement that is sponsored by a nontradi- WMTV-TV ...... Madison because of three factors: tional advertiser whose resources are not sufficient GDJT-TV ...... Milwaukee 1) the long-held belief of all participants, including to ensure the placement and frequency of a normal HGDT-TV ...... Milwaukee all state broadcasters associations, their member commercial buy, but whose unique broadcast WCGV-TV ...... Milwaukee stations and all NCSA/PEP sponsors, that the coverage needs cannot be met by the normal WDJT-TV ...... Milwaukee program is mutually beneficial and serves the placement of public service announcements. WISN-TV ...... Milwaukee public interest; NCSA/PEP announcements are broadcast using air WITI-TV ...... Milwaukee time donated by stations under the NCSA/PEP 2) the long-held belief of each NCSA/PEP sponsor WMLW-TV ...... Milwaukee program of a state broadcasters association. that the benefit of participating is clear and WTMJ-TV ...... Milwaukee In a 1988 ruling, the Federal Communications substantial for both the sponsoring organization WVCY-TV ...... Milwaukee Commission held that NCSA/PEP Programs, and the and the people it serves; WVTV-TV ...... Milwaukee announcements carried by stations under them, do WJFW-TV ...... Rhinelander 3) the long-held belief of thousands of broadcasters not have an effect on either a station’s lowest unit WAOW-TV ...... Wausau that by donating air time under these programs charge or its comparable rate. WFXS-TV ...... Wausau their participation is serving the public interest as The NCSA/PEP program established and adminis- ESAW-TV ...... Wausau well as helping to make their state broadcasters tered by the WBA is substantially related to the GSAW-TV ...... Wausau association and the broadcast industry within Association’s tax-exempt purposes. The monies WSAW-TV ...... Wausau their states stronger and that they are better off received are used as a result. (i) to strengthen the Association in terms of The NCSA/PEP program is not a substitute for a administration, member benefits and activities licensee’s general obligation to be responsive to the RADIO such as scholarship programs; WCWI-FM .Adams/Friendship local needs and interests of the station’s service (ii) to enhance the reputation of broadcasting WATK-AM ...... Antigo area. Furthermore, neither the WBA nor any generally; and WACD-FM ...... Antigo Wisconsin broadcast station favors, or intends to WRLO-FM ...... Antigo favor, a state or local agency or nonprofit organi- (iii) to help maintain a favorable business and WAPL-FM ...... Appleton zation that participates in the WBA’s NCSA/PEP regulatory environment for the entire broadcast WEMI-FM ...... Appleton Program over any agency or nonprofit organization industry within and outside the State of Wisconsin. WHBY-AM ...... Appleton that does not participate. Importantly, all Wisconsin WRQE-FM ...... Appleton radio and television stations are always encouraged Following are the stations that have participated so WSCO-AM ...... Appleton to continue their strong commitment to airing PSAs far this year in airing the NCSA/PEP announcements WATW-AM ...... Ashland free of charge. of a variety of NCSA/PEP sponsors: WBSZ-FM ...... Ashland

4 Wisconsin Broadcaster | wi-broadcasters.org WJJH-FM ...... Ashland WKBH-FM ...... La Crosse WMYX-FM ...... Milwaukee WCOW-FM ...... Sparta WNXR-FM ...... Ashland WLFN-AM ...... La Crosse WNRG-FM ...... Milwaukee WFBZ-FM ...... Sparta WBDL-FM ...... Baraboo WLXR-FM ...... La Crosse WOKY-AM ...... Milwaukee WKLJ-AM ...... Sparta WBEV-AM ...... Beaver Dam WQCC-FM ...... La Crosse WRIT-FM ...... Milwaukee WPLT-FM ...... Spooner WXRO-FM ...... Beaver Dam WJBL-FM ...... Ladysmith WRNW-FM ...... Milwaukee WHTQ-FM . . . . .Stevens Point WTJK-AM ...... Beloit WLDY-AM ...... Ladysmith WRRD-AM ...... Milwaukee WPCN-AM . . . . .Stevens Point WISS-AM ...... Berlin WLKG-FM ...... Lake Geneva WSSP-AM ...... Milwaukee WSPT-FM ...... Stevens Point WWIS-AM . . .Black River Falls WGLR-AM ...... Lancaster WTMJ-AM ...... Milwaukee WBDK-FM . . . . .Sturgeon Bay WWIS-FM . . .Black River Falls WGLR-FM ...... Lancaster WXSS-FM ...... Milwaukee WDOR-AM . . . . .Sturgeon Bay WOGO-AM . . .Chippewa Falls WHIT-AM ...... Madison WZTI-FM ...... Milwaukee WDOR-FM . . . . .Sturgeon Bay WWIB-FM . . . .Chippewa Falls WIBA-AM ...... Madison WLKD-AM ...... Minocqua WRKU-FM . . . . .Sturgeon Bay WOTE-AM ...... Clintonville WIBA-AM(stream) . .Madison WMQA-FM ...... Minocqua WRLU-FM ...... Sturgeon Bay WJMQ-FM ...... Clintonville WJJO-FM ...... Madison WEKZ-AM ...... Monroe WSBW-FM . . . . .Sturgeon Bay WDMP-AM ...... Dodgeville WJQM-FM ...... Madison WEKZ-FM ...... Monroe KDAL-AM ...... Superior WDMP-FM ...... Dodgeville WLMV-AM ...... Madison WCCN-AM ...... Neillsville KDAL-FM ...... Superior WRJO-FM ...... Eagle River WMGN-FM ...... Madison WCCN-FM ...... Neillsville KDWZ-FM ...... Superior WERL-AM ...... Eagle River WMMM-FM ...... Madison WIXK-AM . . . .New Richmond KTCO-FM ...... Superior WAXX-FM ...... Eau Claire WMHX-FM ...... Madison WOCO-AM ...... Oconto WAYY-AM ...... Eau Claire WOLX-FM ...... Madison WOCO-FM ...... Oconto WDSM-AM ...... Superior WBIZ-AM ...... Eau Claire WOZN-AM ...... Madison WNAM-AM ...... Oshkosh WGEE-AM ...... Superior WBIZ-FM ...... Eau Claire WTLX-FM ...... Madison WOSH-AM ...... Oshkosh WRVM-FM ...... Suring WDRK-FM ...... Eau Claire WTSO-AM ...... Madison WPKR-FM ...... Oshkosh WBOG-FM ...... Tomah WEAQ-FM ...... Eau Claire WTSO-AM (stream) .Madison WVBO-FM ...... Oshkosh WTMB-FM ...... Tomah WECL-FM ...... Eau Claire WWQM-FM ...... Madison WWWX-FM ...... Oshkosh WXYM-FM ...... Tomah WHEM-FM ...... Eau Claire WXXM-FM ...... Madison WCQM-FM ...... Park Falls WJJQ-AM ...... Tomahawk WIAL-FM ...... Eau Claire WXXM-FM (stream) .Madison WPFP-AM ...... Park Falls WJJQ-FM ...... Tomahawk KFIZ-AM ...... Fond du Lac WCUB-AM ...... Manitowoc WPVL-FM ...... Platteville WKPO-FM ...... Viroqua WFDL-AM ...... Fond du Lac WLTU-FM ...... Manitowoc WBKY-FM ...... Portage WVRQ-AM ...... Viroqua WFDL-FM ...... Fond du Lac WOMT-AM ...... Manitowoc WDDC-FM ...... Portage WVRQ-FM ...... Viroqua WTCX-FM ...... Fond du Lac WQTC-FM ...... Manitowoc WPDR-AM ...... Portage WTTN-AM ...... Watertown WFAW-AM . . . . .Fort Atkinson WAGN-AM ...... Marinette WPRE-AM . . .Prairie du Chien WAUK-AM ...... Waukesha WDUZ-FM ...... Green Bay WHYB-FM ...... Marinette WQPC-FM . . .Prairie du Chien WDUX-AM ...... Waupaca WEMY-FM ...... Green Bay WLST-FM ...... Marinette WRJN-AM ...... Racine WDUX-FM ...... Waupaca WIXX-FM ...... Green Bay WMAM-FM ...... Marinette WEZY-FM ...... Racine WBCV-FM ...... Wausau WKSZ-FM ...... Green Bay WSFQ-FM ...... Marinette WNFM-FM ...... Reedsburg WDEZ-FM ...... Wausau WKZG-FM ...... Green Bay WDLB-AM ...... Marshfield WRDB-AM ...... Reedsburg WDTX-FM ...... Wausau WNCY-FM ...... Green Bay WOSQ-FM ...... Marshfield WCYE-FM ...... Rhinelander WIFC-FM ...... Wausau WHDG-FM ...... Rhinelander WNFL-AM ...... Green Bay WYTE-FM ...... Marshfield WKQH-FM ...... Wausau WOGB-FM ...... Green Bay WLKL-FM ...... Matoon, IL WHOH-FM ...... Rhinelander WOZZ-FM ...... Wausau WPCK-FM ...... Green Bay WRJC-AM ...... Mauston WOBT-AM ...... Rhinelander WRIG-AM ...... Wausau WQLH-FM ...... Green Bay WRJC-FM ...... Mauston WRHN-FM ...... Rhinelander WSAU-AM ...... Wausau WKRU-FM ...... Green Bay WGNV-FM ...... Milladore WAQE-AM ...... Rice Lake WXCO-AM ...... Wausau WTAQ-AM ...... Green Bay WHQG-FM ...... Milwaukee WAQE-FM ...... Rice Lake WBKV-AM ...... West Bend WYDR-FM ...... Green Bay WISN-AM ...... Milwaukee WJMC-AM ...... Rice Lake WBWI-FM ...... West Bend WZOR-FM ...... Green Bay WJMR-FM ...... Milwaukee WJMC-FM ...... Rice Lake WTKM-AM ...... Hartford WJYI-AM ...... Milwaukee WKFX-FM ...... Rice Lake WKCH-FM ...... Whitewater WTKM-FM ...... Hartford WKKV-FM ...... Milwaukee WRCO-AM . .Richland Center WSLD-FM ...... Whitewater WCLO-AM ...... Janesville WKLH-FM ...... Milwaukee WRCO-FM . . .Richland Center WDLS-AM . . .Wisconsin Dells WJVL-FM ...... Janesville WLDB-FM ...... Milwaukee WOWN-FM ...... Shawano WNNO-FM . . .Wisconsin Dells WSJY-FM ...... Janesville WLUM-FM ...... Milwaukee WTCH-AM ...... Shawano WFHR-AM .Wisconsin Rapids WWHG-FM ...... Janesville WLWK-FM ...... Milwaukee WGMO-FM ...... Shell Lake WGLX-FM . .Wisconsin Rapids WLIP-AM ...... Kenosha WMIL-FM ...... Milwaukee WCSW-AM ...... Shell Lake WLJY-FM . .Wisconsin Rapids

Wisconsin Broadcaster | October 2014 5 6 Wisconsin Broadcaster | wi-broadcasters.org Broadcasters Clinic Madison Marriott West Hotel PROGRAM AGENDA All sessions will be in the Superior Room

Tuesday, October 21 explore Internet Protocol remotes and explain the benefits of having remotes done over the public and private internet. 7:45 AM: Registration & Continental Breakfast 12:15 PM: Lunch 9:00 AM: Filters, Second Edition Plus 1:15 PM: Presenter: Bob Surette, Shively Labs Review and Discussion of the New AM Detuning Requirements This presentation will start where last year’s presen- : tation left off. Instead of giving a Quiz) , Bob will spend Presenter: Jeremy Ruck, Jeremy Ruck & Associates a few minutes going over some of last year’s highlights, For those constructing towers in the vicinity of AM so that he can introduce some of this year’s advances in antenna systems this session is just for you! We will close space channel combining systems. Namely, go through the changes in the procedures, the combining stations that are only spaced 400 kHz apart. modeling of offending structures, and then some After answering questions on filters and combining close spaced stations, practical considerations for the detuning of reradi- Bob will totally digress and talk about antenna installation check out and ating structures. antenna maintenance. It is always a good idea to know what your antenna looks like today, so you can troubleshoot a problem tomorrow. 2:00 PM: From Cow Pies to Contours: Building an AM Directional Array 9:45 AM: Transmission Challenges and Solutions for All-Digital AM IBOC Presenter: Leonard Charles, Morgan Murphy Media, Midwest Presenter: Jeff Welton, Nautel This paper will be an end-to-end build and Method Recent tests have been performed by the NAB to of Moments proof of an AM directional antenna assess the viability of the all-digital AM IBOC mode, system. From site search, to site layout, building MA-3. This paper will present an analysis of the construction and grounding, tower construction MA-3 signal and spectral mask along with the including tower ground system installation and all the technical implications for passing it successfully through both current and past generation AM transmitters. Suggested power levels measurements along the way to successful pattern and FCC licensing. for a given transmitter will be reviewed along with how these could be This program will be entirely real rather than theoretical. increased by reducing the amount of power in the AM carrier. An 2:45 PM: Break innovative signal conditioning technique that reduces the envelope and phase frequency content will be explored. 3:00 PM: EAS Text Messages Via Radio Presenter: Steve Johnston, Wisconsin Public Radio 10:30 AM: Break In this presentation, Wisconsin Public Radio’s 10:45 AM: Dense Node Architecture for IP Audio Networks Director of Engineering and Operations, Steve Presenter: Frank Grundstein, Logitek Johnston, will provide an overview of the FM-RDS and HD-PAD messaging systems, as well as IP Audio Networks have become the accepted method for new facility construction. With the describing the unique details necessary for sending establishment of AES67 as a standard for AoIP by EAS alerts to radio receiver front panel displays. the AES, we will see more and more devices that For a couple years now WPR stations have been transmitting utilize IP as their default I/O. Early IP Audio information about shows, general promotional information, plus Networks use Small Nodes as their basic System current weather observations and forecasts to radios that can receive Architecture. Logitek has introduced Dense Node Architecture as an FM-RDS and HD-PAD data. Many modern car radios are have AM/FM alternative. Our latest product, The JetStream Plus continues and HD-PAD capability, and if not digital HD then they can at least show the expands Dense Node Architecture by providing 240 channels of Audio analog FM-RDS. A natural extension of this concept is to transmit I/O in a single node with a full array of broadcast features for Radio and emergency information. When a listener hears an EAS alert they should TV. We’ll talk about how Dense Nodes can deliver simpler, less costly also be able to glance at their radio to see the basic information about system architecture for any broadcast facility. the emergency. 11:30 AM: Ways to Rapidly and Cost Effectively WPR flagship station in Madison, WHA 970 AM, and its translator Expand Your Remotes Capability stations on 90.9 and 107.9 FM, were the test-bed to prove the concept. Presenter: Jake Daniluck, Actual emergency alerts that are broadcast on the stations also appear Tieline: The Codec Company in summary form on FM-RDS and HD-AM radio displays. For example, if WHA relays an EAS alert for a tornado warning, the radio text displays Jake will discuss the cost effective methods of shows “Tornado Warning from Xpm to Xpm for our listening area” — outside broadcasts. Discussion will include the much like TV stations’ “crawl” messages. > down fall of ISDN and POTS transmissions. Jake will Wisconsin Broadcaster | October 2014 7 BROADCASTERS CLINIC | PROGRAM AGENDA: TUESDAY \ WEDNESDAY and will outline best practices for workflow within the station for 3:45 PM: Integrated Data Services for Enhanced enhancing songs, talk shows, promotions, and local and national sales. Radio Broadcasting—Delivering Content 4:30 PM: Exhibits Open/Reception for NextRadio® and HD Radio™ Receivers 7:30 PM: Nuts & Bolts—Back to the Good Ol’ Days Presenter: Paul Brenner, Emmis Communications Advanced radio receivers are capable of presenting Facilitators: Bill Hubbard and Gary artwork, program metadata, and audience Mach interaction opportunities to a listener in sync with Hark back, once again, to those the radio broadcast. Regardless of the receiver platform (NextRadio®, thrilling days of yesteryear. Got a HD Radio™, Connected Car) or delivery method (Broadcast only, good “inspection” story? Got the Broadcast + IP), the listener has the same expectation: to see and solution to all the world’s technical interact with the program they are listening to. In order to meet problems? Want to learn something in a fun, relaxed atmosphere? Then listeners’ expectations and compete with internet-based audio you’ve got a reason to hang out in the seminar hall Tuesday evening for services, broadcasters must implement metadata services to support some good conversation, food, fun, and prizes. Join your colleagues for these enhanced radio broadcasts and provide a consistent consumer experience. In this session we will discuss the key things a broadcast beer and brats and a few tall tales from your vast broadcast knowledge engineer should know about integrating metadata services into radio databank! Share some of your best tips, hints, and tricks with your fellow play-out systems. This paper will demonstrate how metadata is engineers. Don’t miss the 2014 Nuts and Bolts session. Everyone will be managed in TagStation®, a commercially available metadata service, talking about it Wednesday morning and you won’t want to be left out!

Tuesday Sponsors Registration Breaks Lunch Nuts & Bolts

Wednesday, October 22 system. He talks about the recently ratified AES67 Audio-over-Internet Protocol standard and what this means for stations moving toward 7:45 AM: Registration & Continental Breakfast totally interoperable studio facilities, and the broader-in-scope implica- tions of AoIP interconnection between differing facilities, which may well have different ‘flavors’ of AoIP systems already installed. 8:30 AM: Evaluation of Pipe Leg Tower Structures / Executing Controlled 10:00 AM: Exclusive Exhibit Time Demolition of Guyed Structures 11:00 AM: Lunch Presenter: Shawn Knotts, ERI Inc. This presentation will cover a brief overview of the current ANSI/TIA- 1:30 PM: NAB Regulatory Update 1019-A construction standard, inspection, and condition assessment Presenter: Kelly Williams, NAB Senior Director, techniques for evaluating degraded hollow pipe leg structures, special Engineering & Technology Policy concerns inherent to pipe/tubing when utilized in broadcast towers, Subjects will include: and an example of an engineered controlled tower demolition. • Closed Captioning • Spectrum Auction 9:15 AM: Audio Over IP: An Undiscovered • ATSC 3.0 •AM all digital radio tests Country. (The audio is the easy bit.) • Politically hot topics

Presenter: Steve Dove, 2:15 PM: The State of AM, FM and TV— Wheatstone’s Minister of Algorithms a Focus on Interference An IP audio network is incomplete if it just taxis Presenter: Doug Vernier, V-Soft Communications audio from point A to point B. Although audio is the Doug will cover these topics: reason for the networks’ existence, it turns out it is the •All applications for new stations are frozen by the FCC easy part. In this presentation, Wheatstone’s Minister •TV band is under consideration for repacking of Algorithms, Steve Dove, briefly explores how audio networking evolved, and elaborates on the less obvious synchronization, discovery, •Changes to TV facilities must not increase current licensed coverage area and control aspects which are essential to a useful and functional • Talk continues on improving AM band—such as doing away with the ratchet rule

8 Wisconsin Broadcaster | wi-broadcasters.org BROADCASTERS CLINIC | PROGRAM AGENDA: WEDNESDAY \ THURSDAY

• FCC may open a window for AM stations to apply for FM translators. then compared to actual field tests results obtained by measurements in several households who subscribe to such VDSL services. The not Currently used propagation prediction: surprising results are that unlike cable HFC architectures, VDSL based • FCC method, what’s wrong with it? services suffer material and significant negative impacts on internet • Longley-Rice, an improvement download speeds as more and more video channels are activated. FM Interference issues: 5:30 PM: Dinner • Impact of the recent across the board IBOC injection level to -14 dBc • Maps showing interference to analog at -20, -14 and -10 dBc 6:00 PM: SBE Meeting—The SBE 50th • Host interference Anniversary and SBE Update • The plight of shorts paced stations Joe Snelson, CPBE 8VSB, Society of Broadcast • Loss of interference free coverage due to IBOC and LPFM stations Engineers, President and Vice President of Engineering Meredith Corporation 3:00 PM: Break

3:15 PM: Bridging the Gap Between Your All-IP Studio and Transmitter Site Wednesday Sponsors Presenter: Jeff Holdenrid, DoubleRadius, Inc. Registration Breaks Jeff will help to educate broadcasters on the growing need for IP connectivity between their studios and transmission sites. Jeff will show how you can piggyback IP solutions to current analog and digital systems without overloading the tower. Jeff will also inform on what is working today and theoptions out there. Lunch Dinner Finally he will introduce a new smart redundancy manager that allows you to fail over before the failure.

4:00 PM: Green Broadcasting—Saving Your Station Money, Each and Every Day, and Saving the Environment as Well Thursday, October 23 Presenter: Charles Kelly, Jr., Nautel 7:45 AM: Registration & Continental Breakfast With electrical costs at an all-time-high, there’s never been a better time to analyze your 8:30 AM: The Evolution of Cellular Bonding transmission facilities, and find ways to reduce the Presenter: Ken Zamkow, LiveU Inc. power consumption, and bills. Chuck will demonstrate models which Live video is driving today’s breaking news allow engineers to calculate the operating costs, and include the costs coverage, from Western capitals to the most of cooling the room as well. ROI strategies will be presented to troubled, remote hotspots around the globe. The effectively communicate this information to station management in industry is increasingly seeing the convergence of proper financial terms. satellite and cellular technologies with the two complementing each other in different scenarios for live video 4:45 PM: Interactions Between High Speed transmission. With the growing demand for live content and fast- Internet and Video Entertainment changing needs of complex newsgathering operations, how can on the Same Network central operators manage and control the vast array of field solutions and large amounts of content being fed from different locations 24/7? Presenter: Stuart Lipoff, IP Action Partners Inc. What types of IP-based solutions are being used to offer the best in live Several service providers about the world are video transmission for news operations? This presentation will present employing fiber to the node high speed digital the latest technological advances in cellular-based newsgathering and subscriber line (VDSL) technology to provision live video management, and discuss how hybrid solutions benefit households with a broadcast and unicast standard and high definition newsgathering operations in unique transmission situations, including video entertainment services at the same time on the same facility a wide range of case studies from the field. providing high-speed internet access. These services are positioned in 9:15 AM: Closed Caption Verification in a File direct competition with cable MSO offerings delivered over HFC architectures with broadcast QAM plus DOCSIS cablemodem Based Video Workflow technologies. This session will report on the theoretical limits of the Presenter: Giovanni Galvez, Telestream VDSL circuits to carry video entertainment and the cross impacts For viewers at home checking closed captioning on between watching more than one video program per household a TV show is as simple as pressing a button on a versus using the same VDSL facility for providing high-speed internet remote control to display the captioned text on access to personal computers. The results of the theoretical analysis are > Wisconsin Broadcaster | October 2014 9 BROADCASTERS CLINIC | PROGRAM AGENDA: THURSDAY screen. However, TV broadcast professionals who have to manage a adding to the continuing debate of the subjective merits of one file based digital video delivery workflow have a very limited toolset to method over the other, important technical aspects are focused on verify that a video file has proper TV closed captioning data. This here. The difference in normalization level between the two measures session covers a variety of new options to be able to check video files was up to 14 dB. For all films and programs the loudness method for closed captioning with software that does not rely on hardware and provided the greatest headroom. All programs and a majority of the expensive professional TV monitors to decode the caption data. Once films could be broadcast at a fixed Target level of -24 LKFS without the caption data is checked and verified it can be extracted and dynamics processing. Not a single film could be broadcast under the repurposed for a variety of delivery formats including internet videos same conditions without applying dynamics processing. The study to meet 508 compliance. furthermore finds a notable and systematic difference between manual speech measurement and automatic speech measurement, in some 10:00 AM: Break cases more than 8 dB. Uncertainties in classification, in measurement, 10:15 AM: Getting the Best from Your and in definition are described and compared against the require- Inductive Output Tubes in Digital TV ments for precision in ITU and ATSC loudness-based standards.

Presenter: Mark Strohecker, e2v 2:30 PM: Repacking—Preparing of Antennas, This Session will include: Combiners and Transmission Line •IOT & ESCIOT introduction • IOT Presenter: Dan Fallon, Dielectric • Theory of Operation • ESCIOT The questions looming around repacking are • Digital Performance • Practical Operation usually: When will it actually happen? How will it happen, what’s the process? What is the incentive? 11:00 AM: ATSC 3.0 What Is It? And When Will For the purpose of this paper, let us leap over all the We Have It? political uncertainties and take an in depth look at Presenter: Jay Adrick, GatesAir the RF equipment required for re-channelizing. The presentation will look at what equipment is required for preparation during the transi- The Technology Group at ATSC has been very busy tional period as well as after the switch. Focusing mainly on the RF for the past year working on the next generation system, transmission line, and antenna, the paper will analyze what digital television system. The U.S. broadcasters have equipment can be repurposed or retuned and what needs to be been pushing for a system that will keep them replaced. The technical complications, impact on available space and competitive with the many new media delivery systems. This presen- tower loading along with the reconfiguration logistics of multiple tation will review the system requirements developed by the scenarios will be investigated. broadcasters, the proposed solutions available to the ATSC and the progress in selecting those solutions by the ATSC Specialist Groups. This presentation will be a mini-version of the ATSC 3.0 Boot Camp Thursday Sponsor designed to bring participants up to speed on the rapidly moving standards setting activity. Breakfast 12:00 PM: Lunch

1:00 PM: Closed Captioning for the Web Presenter: Jim Klas, ECB/Wisconsin Public Television Additional Sponsors One of the more frustrating things to deal with in a TV station is closed captioning for the web. What Equipment Monitors & Screen does it mean? What does it take? How much is this going to cost? This session will provide a brief review of the current requirements for broadcasters to provide captioning for the web including insight on what the FCC is looking for in quality. Review of currently available tools on the market to edit closed captioning, including a freeware gem.

1:45 PM: Loudness vs. Speech Normalization Projector Event Host in Broadcast

Presenter: Thomas Lund, TC Electronic Inc. The paper presents an empirical study of the differ- ences between level-normalization of programs using the two dominant methods: loudness normal- ization and speech (dialog) normalization. Instead of

10 Wisconsin Broadcaster | wi-broadcasters.org Is Your Station EDUCATOR’S COLUMN Protected? WBA Alternative Broadcast What can we learn from Inspection Program Remains a Popular Ferguson, Ray Rice, and Member Benefit! Since 1995, your WBA has offered you, Adrian Peterson? our members, the opportunity to Sandy Ellis, Ph. D. By now the only people who and a host of other characteristics play in their participate in the Alternative Journalism Dept. Chair, have avoided news about the thinking, they come to recognize the challenge Broadcast Inspection Program (ABIP) UW-River Falls results of a police shooting in a involved in reporting on those who are different which has become one of our most small suburb of St. Louis, a from themselves. beneficial and popular member violent encounter between a Baltimore Ravens The major issue that has become a focus following services. Currently, 245 Wisconsin running back and his fiancée, and the parental radio stations and 32 Wisconsin Ferguson is that whites and blacks often have very disciplinary actions taken by Minnesota Vikings different experiences when encountering police. television stations are protected as a running back must be those who have chosen to result of this most valuable program. That’s not news to most people of color, but it can live off the grid and avoid media completely. often be startling to whites. Under this program, where your WBA Criticism abounds for media coverage of Ferguson, In my class recently, a white student who is a partners with the FCC's Enforcement for the NFL’s initial half-hearted responses to Bureau, stations are inspected by an football player described what he’s learned living teams’ handling of their players’ domestic and with black roommates who are on his team. experienced WBA contract inspector. child abuse charges. The program offers a 3-year grace “Whenever we go out,” he said, “one of the white period to compliant stations during In the Ferguson case, often the way people viewed roommates always drives. If the black guys drive, which no routine inspections of the the police response to the Ferguson community we’re often pulled over by the police.” It’s called station will be carried out by the FCC. outrage over a police shooting was “DWB”, driving while black, The only exceptions are for complaint determined by the color of their skin. At the University of and there’s plenty of A Pew poll indicated only 37 percent documentation to support driven matters, as well as EEO, Wisconsin-River Falls, political, and tower safety matters. of whites thought Ferguson was an the reality that in this country indication of important race issues. I teach journalism blacks are more likely to be Once your WBA receives your signed Forty-seven percent of whites thought pulled over by police than ABIP contract to participate (which race was getting more attention than students that there whites. can be downloaded off the WBA was warranted. Yet 80 percent of This, among other statistics, website at www.wi-broadcasters.org) are a number of blacks said Ferguson demonstrated helps the predominantly and payment, with your permission important race issues. important functions white students in my class we will notify the FCC of the date of Why are there such huge differences understand that life as they the contract to be inspected. You will the press fulfills in a between black and white perceptions live it may be very different then have a 150-day grace period on this issue? And what effects can democratic society. from the lives of others. from your sign-up date through these differences have? Why did the inspection and your correction of any Journalists often cover news NFL not recognize there would be an outcry from non-compliant areas during which dealing with those whose lives are quite different women over the Ray Rice incident and from you should not have to face any the from their own. They must be aware of their parents over the Adrian Peterson incident? no-routine inspections by the FCC. personal biases and stereotypes and question Who we are and how we think about the world themselves carefully before drawing conclusions Your WBA sends out reminders each affects what we believe about others. We tend to about others. fall to participating stations whose base our conclusions on our own experiences. contracts will expire the following In Ferguson, some news organizations focused Age, gender, race can all contribute to our percep- year (for budgetary purposes, and also primarily on the violence and looting, ignoring the tions and assumptions about others. to make sure you place the date on deeper story that the protests represented: that your calendars). However, it’s also a At the University of Wisconsin-River Falls, I teach blacks in that town routinely received very different good idea to double check (in case journalism students that there are a number of treatment. Others dug deeper. Experts were you aren’t sure) and see where your important functions the press fulfills in a interviewed, discussion was focused, and accounta- stations are in the cycle, and also to democratic society. Those include informing, bility was evaluated. have any new stations you’ve acquired analyzing, interpreting, explaining, investigating, Media reports of the Rice and Peterson incidents sign up to participate. encouraging accountability and creating a public triggered national conversations about domestic We urge you to continue your conversation. Clearly in a democracy, media have a violence and the effects of abusive childhood participation in this extremely well- huge responsibility. discipline. As in most cases of controversial topics, received AND successful program. If Students in my course Race, Class and News the quality of the responses by media ran the you’re not already participating, examine how their thinking could influence their gamut from inadequate to excellent. please sign up now! Successful reporting. That leads the students to recognize What those of us in media need to remember is participation will not only reduce how their knowledge or more importantly, lack of that we cannot ignore important societal issues, your risk of an FCC inspection; it could knowledge, can affect their ability to report nor produce a meager response. Our democratic very well save you A LOT of time and accurately and fairly about those who are different society depends on us to provide balanced money in the event that your station from them. As the class considers the role that reporting, context and analysis, free of stereotypes were inspected by the FCC. race, gender, geography, socioeconomic standing and misperceptions.

Wisconsin Broadcaster | October 2014 11 WBA Foundation Scholarship Competition Underway Do you know a student who could use assistance with educational expenses?

The Wisconsin Broadcasters Association Foundation offers two $2,000 The WBA Education Committee and the stations that scholarships and two $1,000 scholarships. Students who meet the utilize the scholarship menu option for EEO credit will Foundation Report following eligibility requirements are encouraged to apply for these screen all applications. The final determinations for scholarships: scholarships will be made by a vote of the WBA • Completion of half of the degree or graduation requirements in a broadcast or broadcast-related course of study. Foundation Board of Directors. The WBA has sent information, application forms, and • Attending a Higher Educational Institution in Wisconsin that has been designated as eligible by the WBA Foundation Board. To see if your publicity flyers to all four-year colleges/universities and two- school is eligible, check out the approved school list on the WBA Foundation website at www.wbafoundation.org, click on Student year Wisconsin Technical colleges in Wisconsin, as well as all Scholarship Program under Scholarship and Grants. radio and television member stations. • A Wisconsin connection in that they must have either graduated from a Wisconsin high school or attend a Wisconsin college or university. Applications are available on the WBA Foundation website at • Planning a career in radio or television broadcasting. www.wbafoundation.org/student-scholarship-program. Previous WBA scholarship winners are not eligible. All applications must be received in the WBA Office by 5 PM on Friday, October 17, 2014. Scholarships will be awarded at the WBA’s Student Seminar, Saturday, March 7, 2015 at the Madison Marriott West. Applications received after 5 PM on Friday, October 17, 2014 will NOT be valid.

As per the WBA’s Assistance 3) For each year of the two-year period Action Plan For EEO Compliance, the Do You Need Provide blank application forms upon request. following is one of the ways your (Application forms have been sent to all member EEO Credit? stations.) WBA can help you earn Here’s How You Can Use 4) For each year of the two-year period Be non-job vacancy specific menu available to answer questions about the option initiative credits. The WBA Foundation program. The WBA Foundation has established a Scholarship Program 5) For each year of the two-year period Make an scholarship program which extends scholarships initial evaluation of the candidate(s) for the to worthy students on an annual basis. The to Help You! application process is open from the beginning evaluation committee. The WBA will send each of September to October 17. To obtain one full “Menu Option SEU copies of the applications asking for input based on the Initiative” credit per two-year period, each SEU should: student’s GPA, post-high school employment and extracurricular 1) Once every two years Donate to the Foundation (earmarked for activities, awards and honors, broadcasting experience and scholarships) a minimum of $100 for radio SEUs with one or two commitment, and his/her response to an essay question, before they stations, a minimum of $200 for radio SEUs with three or more are sent on to the Education Committee and the WBA Foundation stations, and a minimum of $300 for TV SEUs. If it is your year to Board for judging. make a donation, the WBA will send you a donation reminder. So that we can target the evaluation mailing (#5) to just those SEUs 2) For each year of the two-year period Promote the availability of that plan on using this option for EEO credit, please email lbaun@wi- the scholarship program over the SEUs stations and direct interested broadcasters.org or fax (608) 256-3986, ATTN: Linda Baun, by candidates to mail, fax, or email the station requests for an application. October 3, 2014 as we need to know if you plan to participate in (A thirty-second script has been sent to all member stations.) advance.

Wisconsin Broadcasters Association Foundation Officers & Board of Directors | www.wbafoundation.org OFFICERS Treasurer Bill Hurwitz Terry Shockley Tom Walker Milwaukee Radio Alliance, Milwaukee Shockley Group Inc., DeBary, FL Chair of the Board Mid-West Family Broadcasting, Madison David Sanks R. Perry Kidder Jill Sommers Sanks Communications, Madison President & CEO Retired Broadcaster, Hilbert WISC-TV/TVW, Madison Michelle Vetterkind, CAE Vice Chair Tom Koser Scott M. Trentadue Wisconsin Broadcasters Association Foundation Laurin Jorstad WAQE-AM/FM/WJMC-AM/FM/WKFX-FM, Retired Broadcaster, Lake Mills Rice Lake Retired Broadcaster, Wausau BOARD OF DIRECTORS Jeff Tyler Secretary Dean Maytag Clear Channel Radio, Madison/Milwaukee Scott Chorski Dick Record WISN-TV, Milwaukee Roger Utnehmer WKBT-TV, La Crosse Family Radio, La Crosse Kelly Radandt DoorCountyDailyNews.com, Sturgeon Bay Bruce Grassman Woodward Communications, Duke Wright Results Broadcasting, Shawano Appleton/Green Bay Midwest Communications, Green Bay

12 Wisconsin Broadcaster | wi-broadcasters.org AWARDS COMMITTEE WBA Awards for Excellence Brochure

In case you missed it in When you walk to the podium to collect your the mail or when Tom award and the snippet of your First Place entry Bier told you in last plays, it’s the opportunity to show a room of Wisconsin’s best broadcasters the quality of your Elwood Bjorn month’s column, the Wisconsin station’s work. And also how generally awesome Program Director, 2014 WBA Awards for Broadcasters Association and good-looking you are. 105.7 WAPL & Excellence brochure is As has happened in the past, when others choose the snippet to play, Razor 94.7 (WZOR) here! the room might not hear the punch line of a great radio promo or That means you’ve either already crafted an ingenious plan to enter might only get the anchor’s intro to an important on-site report. and dominate every possible category, or your Creative Director will Unfortunately, the room misses out on the big “wow” moment of the spend the week of the January deadline running through the halls piece – the reason it won First Place in the first place. shouting, “I need an entry for Humorous Commercial! Didn’t ANYBODY Snippets should make sure we see the dramatic footage of the tornado run a funny ad this year?” touching down at a nearby farm, the tears of the woman who lost her In either case, once you’re putting your entries together you’ll notice home in a tornado, or the joyful reunion between a family and their the request for a “snippet” this year. It’s 15-20 seconds from your larger pet…who got lost during a tornado. (What can I say? Tornado stuff entry that will be played when you win, and we’re requesting it because wins awards.) we want you to be the one who decides what’s in your snippet. That’s why we want your snippet. No one is more qualified to pick Saturday, May 2, 2015 (mark your calendar) we get to put on our the best moments of your entries than you are. Take the time to find fancy clothes and meet at the Madison Marriott West to enjoy a the core of the entry, the big laugh, or the emotional payoff. Choose delicious meal and the dulcet voiceover work of Lindsay Wood Davis. the best consecutive section of the entry, or edit your snippet together While we’re there we’ll also give out a great big stack of Awards for to show the scope of the larger piece. The Awards Gala will be that Excellence in Broadcasting. much more entertaining, and you’ll look better every time you win.

Your WBA to offer you – via Webinar You will learn to enhance listening It’s NOT About You! skills, improve sales performance, PSA Guide! Reading Customer Buying increase profitability and close more Languages sales. Your WBA has a great Jim Manthis is an international Certified Presented by Jim Mathis offering for you, aPublic Speaking Professional (CSP) and best- Thursday, November 20, 2014 Service Announcement 12 pm Central selling author. He has been presenting, leading conferences, and consulting for Guide. This is a reference Prospects don’t understand over 30 years. Jim helps business for people asking your your sales speak, and you probably don’t speak their leaders who want different results in a station the “how to’s” buying language. Guess changing economy. Jim believes the Jim Mathis about PSAs. what… it’s NOT about you! economic climate is very different and Certified Speaking It will always be about your Professional, you should be, too! He presents globally Getting Your Message customers and prospects. on leadership and competing success- Best-selling Author Here’s the good news: any On The Air addresses: fully in a consumer-empowered market- account executive can learn to adapt to and read different customer buying styles. place. Jim is the author of the • What is a PSA? Gain the competitive advantage and best-selling book: Reinvention Made • How to Get Your PSA On the Air improve effectiveness of your sales calls. Easy: Change Your Strategy, Change Your Learn effective skills to become a better Results as well as Reaching Beyond • Sample Copy for Your PSA presenter-seller and enhance sales of Excellence and Reinvention 101. Jim has • The Pre-Produced PSA attendees through improved, personalized also authored Lead Trac Management • Public Affairs Programs techniques and strategies. You will learn Training Workshop for facilitated tactical techniques, scripts and experience leadership training. See more about Jim • You’ve Been Booked for a Program in selling to anyone anytime. Insights at jimmathis.com. • Sample Press Release gained are used to: listen better to Register online at prospects, create successful sales strategies, www.wi-broadcasters.org. Click on the For the Public link at increase client receptivity, tailor sales This webinar is a www.wi-broadcasters.org. presentations, get beyond the gate-keeper, FREE WBA Member Service. negotiate effectively and close more sales. YOUR WBA - HERE TO SERVE YOU!

Wisconsin Broadcaster | October 2014 13 Your WBA To Offer YOU—Our Valued Members— This Exciting Member Service Free Of Charge 2014 Digital Leadership Academy

The New York State Broadcasters 11:15am to 12:00pm NYSBA 2014 Association is recording its Digital Leadership Academy for the first Digital Sales 101 time and your WBA has made it Qualifying Your Existing Digital available for YOUR use in early Clients for Integrated October, 2014. Campaigns Leadership Sam Caputa, Strategic Account Manager, 6:30pm Marketron Interactive Academy Welcome Dinner Start networking and sharing ideas with 11:15am to 12:00pm your fellow DLA attendees over dinner Advanced Digital Sales AGENDA and drinks. Social Media Promotions DAY 2, Friday, Oct. 3 That Get Results for Clients DAY 1, Thursday, Oct. 2 7:00am to 8:00am and Generate Revenue for 1:00pm to 2:00pm Breakfast Stations Registration 8:00am to 10:00am Moderator, Stephen Warley, 2:00pm to 3:00pm All Attendees DLA Program Director Welcome Keynote Sales Ideas Contest Gordon Borrell, CEO Borrell Associates Each attendee has three minutes to show Cristin Grogan, Founder, CG Social Media off their best digital sales idea for a Richard Fusco, Director of Digital Media, 3:15pm to 4:15pm chance to win cool prizes! Share Your Biggest Digital Radio Woodstock Challenges 10:15am to 11:00am Karen Morris, Senior Account Executive, Moderator, Stephen Warley, DLA Program Digital Sales 101 ClearChannel Albany Director How to Sell Basic Digital Get to know your fellow DLA attendees. Advertising Products More 11:15am to 12:00pm What’s holding you back from selling more Effectively Sales Promotion Production digital advertising? Greg Gibbons, How to Work More Effectively 4:30pm to 5:30pm Digital Media Manager, WSYR-TV With Sales Biggest Mistakes Selling Victoria Fleary, Director of Digital, WBLS Digital Advertising 10:15am to 11:00am and How to Fix Them Advanced Digital Sales & WLIB, New York City Moderator, Stephen Warley, Collecting Marketing Data Jenna Orlikowski, Digital Sales Director, DLA Program Director From Your Audience WIVB-TV, Buffalo Speakers: Debra Taeschler, Founder, President Jenny Zirinsky, Director, Global Digital & CEO, Gráfica Group 12:00pm to 1:30pm Lunch Keynote Strategy at Omnicom Media Group 10:15am to 11:00am Mike Vardy, Productivityist.com Tim Murphy, VP Digital Strategy, Entercom Sales Promotion Production Digital Advertising Creative Ethan Koehler, Director of Online and Mobile 1:45pm to 2:30pm Best Practices Sales, NBCUniversal New York Digital Sales 101 Moderator, Victoria Fleary, Director of Explaining the Value of Dan Shelley, Senior Vice President, Digital, WBLS & WLIB, New York City Interactive One Local & Digital Advertising to Clients Brian Casel, Founder of CasJam Media, InteractiveOne Studios at Radio One Lisa Phillips, Digital Sales Manager, Author of Design for Conversions Shauna Little, Integrated Marketing Connoisseur Media, Long Island Manager, WPIX-TV

14 Wisconsin Broadcaster | wi-broadcasters.org REGISTER NOW at WTMJ Wins Top National Honor www.wi-broadcasters.org Newsradio 620 WTMJ was named Large Market Station of the Your WBA – here to serve YOU! Year at the National Association of Broadcasters’ (NAB) Marconi Radio Awards. “WTMJ proudly serves as Milwaukee’s and Wisconsin’s 1:45pm to 2:30pm Radio Station,” said Tom Langmyer, Vice President of Advanced Digital Sales News/Talk Programming for Journal Broadcast Group. “WTMJ Radio’s commitment to public service, innovation, Get Your Fair Share of Mobile Tom Langmyer, VP of Advertising Dollars News/Talk Programming live and local programming, a 24-hour news department, for Journal Broadcast important talk programming, the leading sales organi- Moderator, Shane Bogardus, Group accepts the Marconi zation—along with the Packers, Brewers and Bucks—is Market Manager, Cumulus, Syracuse Award for Large Market Station of the Year at the the recipe for best serving our community.” WTMJ was also Gay Gabrilska, VP Broadcast Media, NAB Radio Award event. a Marconi winner in 2000, 2003 and 2004. Hipcricket Dave Motta, New Media Manager, Fox Television, New York IN MEMORY Rowena White, Local Sales Manager, Thomas listeners because he continued to Connoisseur Media, Connecticut produce ads for local advertisers as R. Holter well as national ads and infomercials that played here. 1:45pm to 2:30pm Thomas R. Holter Tom was very active in the Madison Public Media passed away in community. He was a member of How to Increase Your Digital Madison on Sept. 1, Downtown Rotary, president of the Underwriting 2014. Tom was born in Chippewa Falls Madison Press Club, chairman of the on Feb. 10, 1934, and resided in Greater Madison Convention and Moderator, Alison Zero Jones, Director Madison for 33 years. He was a of Sales & Marketing, WXXI-TV, Rochester Visitor’s Bureau, and served on the graduate of Eau Claire Senior High boards of the Madison Art Center, Harry Clark, General Manager, Corporate School and the University of United Way of Dane County, Dane Underwriting and Integrated Media Wisconsin-Eau Claire. He also attended County Mental Health Association, the University of Wisconsin Law Sponsorships at New York Public Radio Madison Advertising Federation, and School. Friends of the Zoo. Along with Mr. and Shari Ascher, Corporate Underwriting A broadcaster, he had his first job on Mrs. Ed Hobbins, Tom and his wife Sales Director, WFUV-FM, New York City the air at age 15. He worked at WRFW founded the annual Zoo Ball benefit. in Eau Claire until leaving for service in Governor John Reynolds appointed Jennifer Weekes-Osada, Development the U.S. Navy during the Korean War. him to the Wisconsin Arts Board. He Director, WAER-FM in Syracuse He served two years, circumnavigating was a member of the Board of the the earth on a destroyer. Upon his National Broadcasters Association, 2:45pm to 3:30pm return, he held many positions in radio founded the National Association of and television including air talent, FM Broadcasters which became the All Attendees program manager, news director, and Cool Sales Tools Exchange National Radio Broadcasters Associ- station manager before purchasing ation, and chaired several broadcasters’ Share and learn about new digital sales Madison area stations WIBU and conventions. tools to save you time and make you WWCF. He turned WWCF into WLVE He is survived by two sisters, Darlene money. Come ready to share YOUR and called it “Love Stereo.” He later Hansen and Sandra Ramer of Madison; favorite sales tools! purchased KANO AM and KTWN FM in two daughters, Linda (Russ) Simonsen the Twin Cities and ran the Capitol Hill Moderator, Stephen Warley, of Westerville, Ohio, and Kjersta Holter Supper Club. DLA Program Director of Madison; two sons, Michael Holter After selling his stations in 1985, Tom of Grafton and Tom Holter of Madison; traveled the country as a radio four grandchildren, Heather and Ryan consultant. In 1989, he moved to Holter of Grafton, Michelle (Brady) Questions? contact Dick Novik: Tampa to run the Sun Radio Network Faust and Joe Simonsen of Columbus, [email protected] and remained in the Tampa Bay area Ohio; and one great-grandchild, Avery for 17 years. His powerful voice Faust of Cincinnati, Ohio. or 518-456-8888 remained familiar to Madison radio www.nysbroadcasters.org

Wisconsin Broadcaster | October 2014 15 stations so that these stations can add the organizations to their WBA Assistance Action Plan for mailing list for job openings (we will provide a sample script upon request). Please provide us with the contact information of any organizations that contact you to receive such notices and we will EEO Compliance Now Updated add them to our website-based master list of referral sources. 2) An over-the-air announcement that tells listeners to go to Commercial and noncommercial radio and television stations licensed to www.wi-broadcasters.org to find current openings at Wisconsin broadcast stations as well as communities in Wisconsin were required to file their renewal of license applications at broadcast stations nationwide. You should already have this spot from us; if you need a new with the FCC no later than August 1, 2012 (for radio) and August 1, 2013 (television). copy, please call or e-mail us at 800-236-1922 or [email protected]. So long as your By those deadlines, such stations were also required to file FCC Form 396, attached to job vacancy ads specify that you are an “Equal Opportunity Employer” (or “EOE”), they will be which were the station’s two then most recent Annual EEO Public File Reports. placed in our newsletter’s employment corner and on our website’s online Job Bank, which is also linked to a national broadcast Career Page online site that may be accessed at Even if your station’s license has been renewed for a full remaining license term, your station www.careerpage.org. must continue to fully comply with, the FCC’s demanding and on-going EEO-related regulations. Thus, all Wisconsin broadcast stations should consider fully availing themselves of the EEO- Outreach Prong 3 – “Menu Option” Outreach Initiatives related programs that the WBA has designed to help them meet those requirements. Prong 3 requires Nonexempt SEUs to earn a minimum number of “credits” by performing certain Your WBA continues to offer many programs through which the Association helps your station outreach activities that are unrelated to any particular job opening. SEUs with 5-10 full-time employment units (“SEUs”) achieve compliance under the FCC’s EEO regulations. employees must earn at least 2 credits per two-year segment of their license term, and larger The FCC’s current EEO Rule took effect on March 10, 2003. The Rule contains an “equal SEUs with more than 10 full-time employees must earn at least 4 credits per two-year segment opportunity/nondiscrimination” requirement, a separate “outreach” requirement, and related of their license term unless they are located in a “smaller market” as defined by the FCC (in which reporting requirements. Under the “equal opportunity/nondiscrimination” requirement, all case they are only required to earn at least 2 credits per two-year segment of their license term commercial and noncommercial radio and television stations must afford equal opportunity in despite having more than 10 full-time employees). Generally, a “smaller market” is one where employment to all qualified persons and no person may be discriminated against in employment the stations comprising the SEU are licensed to a community or communities that is/are in a on the basis of race, color, religion, national origin or gender. The “outreach” requirement is county which is outside of all metropolitan areas or is in a metropolitan area with a population of composed of three prongs designed to ensure broad and inclusive recruitment outreach to less than 250,000 persons. Please consult your communications counsel to be sure how many potential applicants of all races, genders, and ethnicities. credits your SEU is required to earn. The “equal opportunity/nondiscrimination” requirement applies to all SEUs regardless of the Your WBA helps you earn these Prong 3 non-vacancy-specific credits in the following ways: number of persons employed. The “outreach” requirement applies to all SEUs with five or more 1. Participating in Job/Career Fairs. The FCC allows SEUs one full credit for each two year full-time employees (“Nonexempt SEUs”). The reporting requirements are discussed at the end of segment of their stations’ eight year license term if they participate in at least four job fairs or this document. career fairs during that two-year segment. To be counted as participating in a job fair, the SEU An SEU is typically a group of stations that are commonly owned or controlled, located in the must send personnel who have substantial responsibility in the making of the SEU’s hiring same market and sharing at least one employee. An SEU can be comprised of one station, two decisions. The WBA sponsors two job fairs per year, one in conjunction with our Annual Winter stations, a mix of several radio stations or television stations, or a combination of radio and TV Conference (January) and another in connection with our Annual Summer Conference (June). stations all in the same market. Full SEU participation in each job/career fair should earn the SEU a 1/4 credit for each of these Outreach Prong 1 - Recruitment For All Full-Time Vacancies job fairs. Accordingly, over a 2-year period of participating in these WBA sponsored job/career fairs, an SEU should be able to claim one full credit. Nonexempt SEUs must engage in broad and inclusive recruitment for all full-time vacancies, with a limited exception for exigent circumstances. 2. Hosting/Sponsoring Job/Career Fairs.The FCC also allows one full credit per two year segment for hosting or sponsoring at least one job/career fair. Your WBA can provide you with WBA has compiled a list of recruitment referral sources, including organizations and groups an Army National Guard Diversity Career Fair Kit. While these kits are designed to help stations whose membership includes significant participation of women and minorities. WBA members host and promote diverse career fairs in their communities in co-sponsorship with the Army can download this list off our website at www.wi-broadcasters.org. Earlier this year, we sent a National Guard to help reduce costs to the SEU, you can also use the Kit as a guide for setting letter to each of these referral sources seeking (1) confirmation that each wishes to serve as a up your own Career Fair without National Guard participation. referral source and therefore would like to receive job vacancy information from Wisconsin stations by mail, fax or e-mail and (2) full contact information for that purpose. 3. Co-Hosting/Co-Sponsoring Job/Career Fairs.The FCC also allows one full credit per two year segment for co-hosting or co-sponsoring at least one job/career fair with some business You are free to use the referral source information as you see fit, understanding that it does not or professional community organization with substantial participation by women and purport to be exhaustive, certainly not at the local level, and that it is your responsibility to minorities. As discussed above, you can use the Army National Guard Diversity Career Fair Kit ensure that you choose a broad array of sources tailored to reach all segments of your SEU’s local either in connection with the Army National Guard or some other business or professional community and service area, and that the information is current as you go forward. If you find organization in the community, as long as their membership includes substantial partici- that any of the information is not correct, or has become outdated, or if you add any new referral pation of women and minorities. Each SEU seeking credit must have “a meaningful sources to the list of sources that you use for your SEU, please alert us at once and provide us with involvement in the activity,” i.e., by jointly planning it, jointly promoting it, jointly the names/contact information for each new and updated source so that we may add that implementing it and meeting persons who attend, and accepting and considering information to our website and thus share it among all broadcasters in the State. resumes submitted at the job fair. Merely lending the SEU’s name and providing funding Outreach Prong 2 - Notification To Community Groups are not enough. In addition, each Nonexempt SEU should consider airing periodically two announcements: 4. Participation in Job Banks/Internet Programs.The FCC also allows one full credit per two 1) An over-the-air announcement inviting organizations and groups that assist job seekers and year segment for participating in job banks, Internet programs, and other programs designed which would like to receive notices of openings at broadcast stations to contact individual

16 Wisconsin Broadcaster | wi-broadcasters.org to promote outreach generally. The WBA’s Internet-based Job Bank provides information discrimination and FCC specific requirements, so an SEU will need to have station about the various positions for staffing radio and television stations, schools that offer courses management in attendance at all four sessions to earn the full menu option credit. and training in broadcast and broadcast-related fields, internship programs, etc. SEU partici- As they develop plans for full compliance with the FCC’s EEO requirements, all SEUs should seek pation must be continuous during the 2-year period. Your job vacancy will be placed in our the advice of their communications counsel. If you have other ideas how your WBA can be even newsletter’s employment corner and on our website’s online Job Bank, which is also linked to more helpful in this important regulatory area, please do not hesitate to contact us. The full list a National Broadcast Career Page online site. Your WBA will also forward all job openings to of non-vacancy-specific EEO credits is available in the publication “The FCC’s Equal Employment broadcast educators in the State. Send/fax/e-mail all job openings to the WBA (WBA, Opportunity Rules and Policies – A Guide for Broadcasters, June 2013 which has been posted on 44 E. Mifflin St. #900, Madison, WI 53703, (800) 236-1922, [email protected]). the WBA website. 5. Participating in Scholarship Programs. The FCC also allows one full credit per two year segment for participating in scholarship programs designed to assist students interested in pursuing a career in broadcasting. The WBA Foundation has established a scholarship program which extends scholarships to worthy students on an annual basis. To obtain one full credit KEY WISCONSIN RADIO AND TELEVISION EEO-RELATED for every two year period, each SEU should 1) donate at least once every two years to the TIME PERIODS AND DEADLINES Foundation (earmarked for scholarships) a minimum of $100 for radio SEU’s with 1 or 2 Outreach, Recordkeeping, and Reporting stations, a minimum of $200 for radio SEUs with 3 or more stations, and a minimum of $300 I. Annual Deadline for Annual EEO Public File Reports for TV SEUs, 2) promote the availability of the scholarship program over the SEU’s stations and August 1 of each year is the deadline by which all Nonexempt radio and television direct interested candidates to mail, fax or e-mail the station requests for an application, 3) SEUs must place in each station’s public inspection file the Annual EEO Public File provide blank application forms upon request (which the WBA will provide you), 4) be Report covering the prior twelve month period. At this time, stations comprising the available to answer questions about the program from interested persons, and 5) assist the SEU must also post the report on each of their websites (if any). These Reports will Selection Committee in the selection process by providing the Committee with the SEU’s reflect, among other things, which of the EEO credits the SEU has earned during the evaluation of each candidate. The WBA Foundation will send each SEU copies of the applica- preceding twelve months towards its goal of earning either two or four credits tions received and will ask for input based on such factors as the student’s GPA, post high during each two-year period of its license term. school employment & extracurricular activities, awards & honors, broadcasting experience II. Relevant Two-Year Periods for Accumulating a Sufficient Number of EEO and commitment, his/her response to an essay question, and other factors the Selection Credits During the Current License Terms Committee and the SEU may deem relevant from time to time, before they are sent on to the For radio stations licensed to communities in Wisconsin, the pertinent two-year Education Committee and the WBA Foundation Board of Directors for final judging. segments are: August 1, 2012–July 31, 2014; August 1, 2014–July 31, 2016; August 1, 2016–July 31, 2018; and August 1, 2018–July 31, 2020. 6. Participating in Internship Programs. The FCC also allows one full credit per two year For television stations licensed to communities in Wisconsin, the pertinent two- segment for participating in the WBA Broadcast Internship Program, where the WBA seeks year segments are: August 1, 2013–July 31, 2015; August 1, 2015–July 31, 2017; qualified candidates, develops a pool of candidates who become available for consideration August 1, 2017–July 31, 2019; and August 1, 2019–July 31, 2021. by SEUs that have internship programs, and provides those SEUs with the names and qualifi- cations of such candidates for consideration and selection by participating SEUs for their own III. Deadline for Filing the Broadcast Mid-Term Report on FCC Form 397 station internship programs. If your station is interested in participating, go to our website August 1, 2016 will be the deadline for Wisconsin radio SEUs with more than 5 (www.wi-broadcasters.org) where we have assembled the most recent information about full-time employees to file their next Broadcast Mid-Term Reports on FCC Form 397, attached to which should be the SEUs’ most recent two Annual EEO Public File interested candidates. Candidates are categorized by the geographic area where they wish to Reports covering the periods August 1, 2014–July 31, 2015 and August 1, 2015–July intern. You may then contact your potential intern directly. You should print out the WBA 31, 2016. Internship Section from our website, including your intern’s information, to help document August 1, 2017 will be the deadline for Wisconsin television SEUs with 5 or more the existence of your internship program. Please note that according to our Washington full-time employees to file their next Broadcast Mid-Term Reports on FCC Form 397, Counsel, every SEU should document that they have an operating internship program and use attached to which should be the SEUs’ most recent two Annual EEO Public File reasonable efforts to have an intern “on staff” during a significant portion of both years of the Reports covering the periods August 1, 2015–July 31, 2016 and August 1, 2016–July two year segment for which they are seeking a credit. This means that there should be an 31, 2017. intern at the SEU either for the entire school year, for one semester of a school year, and/or August 1, 2020 will be the next license renewal filing deadline for radio stations during the summer. Having an intern for only two weeks of a year is clearly not enough. All licensed to communities in Wisconsin. By that deadline, unless the FCC changes its procedures, the SEUs must also submit to the FCC a completed FCC Form 396 stations considering having an internship program should consult with their legal/tax advisor to regarding their EEO exemption status and their performance under the EEO rules. assure that all applicable wage and hour regulations are complied with. That is the responsibility Included with the Form 396 filing will be (again assuming no changes in the FCC’s of each SEU. procedures) the SEU’s two then most recent Annual EEO Public File reports, one 7. Participating in Training to Ensure Equal Employment Opportunity and Prevent covering the period August 1, 2018–July 31, 2019, and the other covering the period August 1, 2019–July 31, 2020. Discrimination.The FCC also allows one full credit for participating in a program that will teach the SEU’s station management how to ensure Equal Employment Opportunity and August 1, 2021 will be the next license renewal filing deadline for television stations licensed to communities in Wisconsin. By that deadline, unless the FCC prevent unlawful discrimination. Your WBA offers this training program 4 times over a two changes its procedures, television SEUs must also submit to the FCC a completed FCC year period. A seminar is held in conjunction with each of our Winter and Summer Confer- Form 396 regarding their EEO exemption status and their performance under the EEO ences, which is generally when we do our Job/Career Fairs. If a station routinely sends its rules. Included with the Form 396 filing will be (again assuming no changes in the management to these courses, by the end of the segment (two year period), the SEU would FCC’s procedures) the SEU’s two then most recent Annual EEO Public File reports, one be able to claim one full credit for that two year period. Please note - these four seminars will covering the period August 1, 2019–July 31, 2020, and the other covering the period each be on different equal employment opportunity topics, including types of unlawful August 1, 2020–July 31, 2021.

Wisconsin Broadcaster | October 2014 17 YOUR WBA Serving YOU! In the last 12 months YOUR WBA has:

Maintained record WBA membership; 98% of all Wisconsin Offered Omnia Target Reports to help WBA members make better broadcast stations are WBA Members. hires. Achieved our top State Legislative priority - having our Took 32 WBA directors and members to Washington for our annual Wisconsin Broadcast Sales Tax Exemption signed into law, Call on Congress where we were also able to meet with FCC which provides a sales tax exemption on broadcast Commissioner Ajit Pai. equipment, supplies, electricity, and vehicles licensed for highway-use (used to transmit or receive signals from a Offered a 2014 Digital Leadership Academy (in conjunction with satellite). the NY State Broadcasters Association). As a result of our Partnership with Wisconsin’s Six Honor Sponsored Broadcasters Clinic. This three-day award winning, Flight Hubs: nationally known event, held in October, brings in Broadcast • We developed www.wisconsinhonorflight.org (a one-stop Engineers, and Vendors/Exhibitors from several states. shop for all Wisconsin Honor Flight Hubs); Offered an Online Political File Webinar to go over on-line political • We implemented a promotional campaign featuring TV and file requirements. Radio spots, banner ads, and a social media campaign Continued the WBA Alternative Inspection Program so that stations encouraging WWII Vets to sign up for an Honor Flight so they can have their stations inspected by FCC-experienced engineers may travel to DC to see the memorial built in their honor; before applying for renewal of their station licenses - currently, 245 • We implemented the Jordy Nelson (Green Bay Packer) Wisconsin Radio stations and 32 Wisconsin TV stations are Honor Flight campaign; protected. • We offered They Fought For Freedom, the poignant hour- Offered a News Reporters Workshop featuring Graeme Newell of long documentary (produced by Snap180 Media); which 602 Communications. aired on almost every TV station in Wisconsin. Partnered with Governor Walker, as well as the Democratic Party to • We helped organize D-Day + 70: Honoring Wisconsin’s make available their Weekly Radio Addresses to our members via Heroes, the June 6 event at the Wisconsin State Capitol (along with the WI Department of Veteran’s Affairs & the WI Veteran’s WisPolitics and on our website. Museum). This also aired on many Wisconsin stations. Offered two in-person Sales Workshops, in Stevens Point & Milwaukee, featuring Bryan Dodge. WBA President & CEO Michelle Vetterkind served as President of NASBA, the National Alliance of State Covered the State Capitol at our Annual State Legislative Day, Broadcasters Associations. which featured meetings with Elected Officials at the State Capitol and our State Legislative Reception. Worked with the State Legislature on crafting Wisconsin’s new Silver Alert Law designed to protect those with Offered P1+ Entry Level Sales Training. Alzheimer’s and Dementia who go missing. In addition, Continued our WBA Broadcaster Emergency Personnel ID Program continued our shared leadership with the Department of with Wisconsin’s Dept. Of Justice, which allows radio and TV station Justice of Wisconsin’s Amber Alert Child Abduction Plan. Since the program’s inception in 2003, we have had 24 Amber transmitter engineers to cross police lines in times of disaster in Alerts with the successful recovery of 32 children. order to keep our stations on the air. At this time, 214 cards have been issued to nearly 185 stations. Continuously monitored and lobbied on Federal and State issues as we strive to serve, protect and promote the Offered “NextRadio and the Connected Car: Growing Listeners with Broadcast Industry in Wisconsin, in addition to providing the Interactive Content” as a webinar. WBA’s perspective in many FCC proceedings. Continued our free legal services for our members with Legal Re-designed the WBA’s website (including the Association/ Hotline Services provided by our Washington counsel, Pillsbury Foundation/Museum/Kidder News Resource Center) in order Winthrop Shaw Pittman, by our Madison counsel, Godfrey Kahn. to address accessibility, visibility and user-friendly issues. Offered “Broadcasters Online - A Legal Guide to the Cyber-Jungle” Hosted Governor Walker at our WBA Winter Conference/State Webinar. Legislative Day. Hosted the WBA Annual Student Seminar with over 130 attendees. Received a record number of 1445 entries in the WBA Awards We also received over 160 entries in our WBA Student Awards For for Excellence Program. The Awards Gala also had record Excellence. attendance with 400 attendees. Offered a special version of our WBA Media Technology Institute Hosted an Election Law Webinar in an effort to help WBA members understand and comply with the complicated FCC (underwritten by the WBA & Midwest Communications) “MTI Lite”, rules related to political programming & advertising. designed to assist engineers in maintaining transmission systems as well as station compliance with the FCC.

18 Wisconsin Broadcaster | Special Membership Edition | wi-broadcasters.org Continued to support our WBA Young Professionals Group in order to support our younger WBA members as future broadcast managers, as well as to reach out to those newly interested in broadcasting. Foundation Offered WBA Insight Edge Weekly Member Service (featuring highlights of key advertising categories). Grew our Proud WBA Member campaign. Sponsored TWO Gubernatorial Debates. Offered two Social Media Seminars to assist our members with As part of the WBA’s website re-design, the Foundation worked their Social Media needs. with the Association to integrate the Foundation’s website and the Museum site into the Association’s site. The new site design is a Assisted in the coordination of Wisconsin’s annual live-code test “one stop” site for those seeking information about all aspects of statewide tornado drill. our WBA, the Foundation and our history. As part pf the re-design, Continued to monitor the WBA’s Long Range Plan, highlighting we are also in the process of revitalizing the Kidder Broadcast News the modules: Technology, Advocacy, Education, Diversity, and Resource Center. Revenue. Offered the 17th annual 3-Day Walker Broadcast Management Institute at UW-Madison. As of May 2014, 101 broadcast managers Offered six Sales Training Webinars thru RAB. have graduated from the 3-year module. Co-sponsored the annual Watch Dog Awards. Inducted five Wisconsin broadcasters (Ron Fruit, Ed Hutchings, Held two Annual Conferences - a Winter meeting in Madison and Marv Nelles, David Sanks, and John Schermerhorn) into the WBA a Summer meeting in Sheboygan, offering a wide array of timely Hall of Fame, bringing the total number of inductees to 127. programs to serve our members. Implemented a plan of action to produce the backlog of 45 Hall of Continuously updated & maintained WBA Assistance Action Plan Fame videos of individuals inducted into the WBA Hall of Fame For EEO Compliance, in which the WBA helps member stations prior to our use of video presentations as a part of the induction achieve compliance under the FCC EEO regulations. ceremony (to be completed by June, 2015). Held two Nondiscrimination & Outreach In Hiring Sessions in Re-designed our Virtual Wisconsin Museum of Broadcasting. conjunction with the WBA’s Winter & Summer Conferences to Hosted the Annual WBA Doug Chickering - WIAA Sports assist our members with EEO compliance and credit. Broadcasting Workshop at Miller Park. Offered our Public Service Announcement Guide to the public Awarded $10,935 in educational support grants, through the WBA on our website. Foundation, to assist non-profit college and technical school broadcast education programs in acquiring equipment, hardware, Continued our ever-popular Job Bank where all job notices we software, and/or other teaching materials that are necessary to receive are posted on the WBA website which is linked to a conduct broadcast education programs and promote careers in National Job Bank, posted in our monthly newsletter, and also broadcasting. forwarded to all broadcast educators in the state. Continued sponsorship of RMP seminars throughout the State Renewed WBA Saves The Day, an agreement with the American whereby students can become certified as RMPs (Radio Marketing Red Cross to help raise funds and awareness for major Red Cross Professionals) through the Radio Advertising Bureau, providing our disaster relief efforts in the State. stations with potential sales people. As a result, 587 Wisconsin college students are RMPs. Continuously updated & maintained a list of recruitment referral sources, including organizations and groups whose membership Offered a WBA Engineering Internship Grant Program as well as an includes significant participation of women and minorities, to Engineering Fellowship Grant Program in conjunction with the help our stations with their EEO recruitment efforts. WBA Foundation to assist with the development of future engineers as well as providing continued education for senior Coordinated two Job/Career Fairs which were held in engineers. conjunction with the WBA Winter & Summer Conferences. Awarded $6,000 in scholarship monies to students who are Offered WBA Broadcast Internship Program, as another way to interested in pursuing a career in the field of broadcasting. help our member stations with EEO compliance, in addition to Continued our support of our High School Initiative to reach out to acting as a clearinghouse to assist broadcast students in finding high school students to educate and interest them in careers in the internships. broadcast field. Provided our members with a 24-hour Engineer Hotline. Produced two half-hour Hall of Fame Shows for distribution to Published our annual WBA Directory and continued to publish Wisconsin television stations. the Wisconsin Broadcaster, our monthly newsletter.

Wisconsin Broadcaster | Special Membership Edition | October 2014 19 Calendar of Events Steve Eggers October 10, 2014 PCS WBA Foundation Erection Manager/ Cellula Gubernatorial Project Manager Erection Debate Mobile: (608) 575-9050 Two Way La Crosse/Eau Claire Market Microwave October 2014 Digital Leadership Academy Webinar communications October 17, 2014 WBA Foundation Antenna & Tower Service Since 1968 Gubernatorial 4587 Hwy TT Debate Sun Prairie, Wisconsin 53590 Phone: 608) 837-9050 Milwaukee Market www.wave-com.com Fax: (608) 825-9050 October 21-23, 2014 Broadcasters Clinic Madison Marriott November 20, 2014, noon It’s NOT About You! Jeff Welton Reading Customer Buying Languages Presented by Jim Mathis Nautel Regional Sales Manager Webinar Central US January 20 & 21, 2015 WBA Winter Tel: 1 902 823 5127 Conference & State [email protected] Legislative Day Concourse Hotel, Madison February 1, 2015 WBA’s Digital Making Digital Radio Work. Hotline Member Service Begins! February 24 & 25, 2015 WBA DC Trip SALES TRAINING AT A GLANCE–RAB WEBINARS Embassy Row Courtyard by Marriott Sponsorships: March 7, 2015 WBA Student Emerging Categories and Strategies Seminar November 12, 2014 Madison Marriott April 21-23, 2015 Sponsorship and promotion revenue exceed advertising spending. RAB’s Walker Broadcast Brandeis Hall will detail emerging revenue categories and the strategies Management Institute brands and advertisers are using. Learn how to increase your station billing UW-Madison selling more and bigger sponsorships. May 2, 2015 WBA Awards Gala Madison Marriott What’s happened so far in June 17 & 18, 2015 2014 at your station that WBA Summer Conference should be held for the Kalahari Resort, Wisconsin Dells WBA Awards for July/August, 2015 Wisconsin WBA Doug Excellence Entries? Chickering Sports Broadcasters Workshop Find out more at www.wi-broadcasters.org Association TBD 20 Wisconsin Broadcaster | wi-broadcasters.org