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Wisconsin Broadcaster March April 2018 3/5/2018 12:00 PM Page 1 wisconsin broadcaster_march april 2018 3/5/2018 12:00 PM Page 1 MARCH/APRIL 2018 SAVE THE DATE Awards Gala CHAIR’S COLUMN Wisconsin MayBroadcasters 5, 2018 Association Get involved in the WBA It’s an honor to represent you this year colleagues. Your competitors. If you believe as I do, that our future is bright but comes with all manner of new challenges and opportunities, as your WBA Chair! then I ask you to ENGAGE with your state association in a big way. I don’t have any magical formulas to share with you for prosperity or success, but I will use my first column to • Come to our winter and summer conferences (…and ask one thing of you and your staff this year: ENGAGE bring a bunch of your people with you). with your WBA. Perhaps like you, I spent some of my • Attend the many workshops and seminars WBA provides. Steve Wexler early years as a Wisconsin broadcaster vaguely aware • Offer to serve on our board of directors or on one of our WBA Chair of the work being done by the Wisconsin Broadcasters Association. I attended some award galas and dutifully committees. showed up for EEO seminars so I could claim license credit. Doug Kiel, • Support our primary fundraising mechanism, the himself a former WBA Chair and one of Wisconsin’s own broadcast NSA/PEP program, by running the spots on your stations treasures, encouraged me to get more involved. It didn’t take long for in strong rotations. me to better appreciate the work WBA (and the WBA Foundation) was • Help us influence policy and law by lobbying with us on doing on our behalf. In an industry with challenges aplenty, your WBA is working daily to advocate for us so we can compete in a changing Legislative Days in Madison and in Washington, D.C. marketplace, train us so our teams are better prepared to conduct I’m honored to be your WBA Chair this year, and I’m grateful that you commerce, and serve our communities and represent us so that others hung with me this far in my first column. Please reach out to me see and hear the important things we are doing in Wisconsin. ([email protected]) or any of your WBA staff if you’d like to be I assumed there were a few passionate people driving all this work, and I more involved and more engaged. We need you, we value you, and I was grateful for their commitment to us. Now, looking back, I realize hope we can count on you to become part of those passionate people that “those passionate people” must be us. You and me. Your staffs. Your driving service and excellence on behalf of Wisconsin’s broadcasters. CONTENTS PRESIDENT’S COLUMN Walker Broadcast Institute Graduates . 2 Live code tests scheduled for April 12 . 3 If your station is a WBA member, WBA names new chair, board members . 3 so are you WBA learns about future at CES . 4 We just came off a successful WBA Winter Conference Jowett Fellowship suppost training for photographers . 4 and State Legislative Day. WBA broadcasters go to Capitol Hill. 5 Michelle Educator’s Column: Students engage with Vetterkind, These are a few of the many your station is a member of the WBA, YOU are a professionals at Student seminar. 6 CAE offerings and opportunities your member of the WBA.” You’ll notice it front and 2018 Student Awards for Excellence Winners. 9 WBA President WBA provides for our members. center on our e-newsletter we implemented this WBA Summer Conference . 10 and CEO Speaking of WBA membership, year. It was also mentioned during the Winter 2018 Roster of WBA Members . 11 I have to share something with you that recently Conference and we will continue to do so at WBA Learning, Legislative visits at reminded me “never assume.” Earlier this year, I events. In the meantime, if you could please help Winter Conference . 12 overheard a comment made by someone who us to spread the word on this at your stations, it Young Professionals Column. 13 works at one of our WBA member stations. She was would be most appreciated. Jacobs: Renting instead of unaware that she was a member of the WBA. She owning digital platforms . 14 Make sure to send your Young Professionals to assumed that just her station was a member. I have Awards Committee Column. 15 The Toolbox! to admit that at first, I was a bit taken aback. Then I Members in the Spotlight . 15-17 started to wonder how many others think the same It’s an event that’s been solely put together by our Foundation Chair’s Report/ thing. I shared this at our January board meeting WBA Young Professionals Group (with a bit of Foundation Contributors . 18 and many were struck by the thought… “I wonder oversite from Linda and Kyle in our office). It will Scholarships Given to Four if my employees know that they are members of take place the day after our WBA Summer Broadcasting Students. 19 the WBA?” Since then, we’ve tried to highlight.“ If Conference this summer in Milwaukee. Continued on page 2> Cont 2 wisconsin broadcaster_march april 2018 3/5/2018 12:00 PM Page 2 Chair’s Column Continued from cover. Dick Record Family Radio, La Crosse PRESIDENT’S COLUMN Continued from page 1 Many of our stations are stepping up with The Institute, which is in its 21st year, is the first of sponsorships for the event – as Hannah Anderson its kind to be sponsored by a state broadcasters Wisconsin Broadcasters Association and Terry Stevenson from the WBA’s Young association. This year’s event has been sold out Officers & Board of Directors Professionals group made excellent presentations since Jan. 23, which is surely a sign of a highly at both of our board meetings (Association and successful event. I would like to extend a heartfelt OFFICERS 2018-2019 Foundation) and during the Business Luncheon at thank you to Joan Gillman, who has coordinated Chair of the Board our Winter Conference. the program since its inception. We’re grateful that Steve Wexler E. W. Scripps Company, Milwaukee Joan really likes us and, despite her Emeritus status I know they are still accepting sponsorships. What Vice Chair - Radio, Chair Elect a great way for you, our valued member stations, at the School of Business, UW-Madison, she’s Nancy Douglass WLKG-FM, Lake Geneva willing to continue to work with us on the to show your support for the future of our Vice Chair - Television industry! program, securing top-notch sessions and Steve Lavin WBAY-TV, Green Bay speakers each year. Make sure to register early for Treasurer The WBA Walker Broadcast Management Institute will next year’s Institute. You’ll be glad you did, as Chris Bernier Radio Plus, Marinette/Fond du Lac take place April 17- 19 on the UW-Madison campus. these 128 graduates can attest to: Secretary Don Vesely WMTV-TV, Madison Immediate Past Chair WALKER BROADCAST MANAGEMENT INSTITUTE GRADUATES Dick Record Family Radio, La Crosse 2017 Mike O’Brien, Bliss 2010 Tim Bremel, WCLO/WJVL, James Hodges, WBKV/WBWI, BOARD OF DIRECTORS Communications Janesville West Bend Bruce Barrows, WNWC-FM Mike Kornemann, Madison Judson Beck WLAX-TV/WEUX-TV, Terry Stevenson, Seehafer Joe Calgaro, Woodward Brian Howell, Madison Magazine, Merry Ewing, WPTA-TV, Magazine La Crosse/Eau Claire Elkhart, Indiana Broadcasting Colin Benedict, WISC-TV Communications, Appleton Madison Jill Genter, WKOW-TV 2013 Susie Taylor, Channel 3000 Don Rosen, WRJN/WEZY, Racine Dayton Kane, Woodward Lynn Bieritz Mid-West Family Broadcasting, Brad Heinkel, WAOW-TV Bruce Briney, WKOW-TV Ty Shea, WISC-TV Ken Scott, WCLO/WJVL, Janesville Communications, Appleton Eau Claire Michelle Vetterkind, WBA, Justin Hull, Woodward Radio Cedric Friesen, Family Radio Sandi Schmidt, Woodward Jeff Ver Voort, WISC-TV, Madison Keith Bratel iHeart Media, Madison Group Mike Kemmeter, Woodward Communications Tom Yunt, Woodward Madison Jessica Laszewski, WSAW-TV Communications Greg Lawrence, Woodward Communications, Jolene Neis, Mid-West Family Juli Buehler WLUK-TV, Green Bay Radio, Madison Ed Reams, WKOW-TV Ed Kral, WSJV-TV Communications Dubuque, IA Brian Burns Morgan Murphy Media, Madison Brenda Schultz, Seehafer Jill Sommers, WISC-TV 2009 2006 Pat O’Neill, Mid-West Family Radio, Madison Broadcasting Evan Stanek, Woodward Cindy Taerud-Forkes, WKBT-TV, Steve Brown, Woodward Paul Cameron The Family Radio Network, Appleton Kelly Radandt, Woodward Nancy Stillwell, Madison College Communications La Crosse Communications, Appleton Dave EdwardsWUWM-FM, Communications, Appleton 2012 Amy Ziebell, Mid-West Family Randy Hawke, Mid-West Family Milwaukee Public Radio, Milwaukee 2016 Scott Robert Shaw, Family Radio, Radio Radio, Madison Tracy Balzer, Mid-West Family Jill Shiroma, WISC-TV La Crosse JT Koser Koser Radio Group, Rice Lake/Hayward Broadcasting Ritchie Baumann, Mid-West John Hunt, Mid-West Family Eric Voight, Results Broadcasting George Smith, WSUP-FM, Family Radio Radio, Madison Lupita Montoto La Movida WLMV Radio, Anna Engelhart, WKOW-TV Dave Edwards, Woodward Platteville Kyle Geissler, WISC-TV Communications Jason McCutchin, Mid-West Kevin Kavanaugh, Family Radio, Madison La Crosse Ted Waldbillig, Mid-West Family David Hyland, WI Public Radio Steve Fisher, Woodward Family Radio Al Lancaster, WSAW-TV, Wausau Radio, Madison Mark Strachota Weigel Broadcasting Co., Jim Murphy WRJC AM/FM Communications Len Clark, Learfield Kristy Nix, Family Radio, La Crosse 2002 Milwaukee Steve Schlutt, Mid-West Family Pam Jahnke, Mid-West Family Communications Wilfred Tremblay, WSUW-FM, Broadcasting Broadcasting Sue Ramsett, WSAW-TV, Wausau John “Sly” Sylvester, Mid-West Chuck Sullivan Entercom Communications, Hales Family Radio, Madison Whitewater Mark Van Allen, Mid-West Family Rex Charger, Mid-West Family
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