MARCH/APRIL 2016

CHAIR’S COLUMN Who’d have thought...? No matter what your political we blanketed lawmakers with solid and persuasive arguments on a number of issues vital to both radio and television. It was rewarding to persuasion, few of us would have witness first-hand the attention our Association and our issues received predicted at the start of this year’s when dozens of local broadcasters met with nearly every state presidential campaign that Donald legislator on the same day in January. And when we headed to Washington in February, the Wisconsin delegation was the largest of Trump and Bernie Sanders would still any state association in attendance. Many thanks to all of the Wisconsin Tom Allen be in the headlines (much less broadcast professionals who joined us in those efforts. WBA Chair winning primaries), at While our collective voice is impressive, our It was rewarding to witness first- individual voices as local broadcasters are also this point in the 2016 campaign. hand the attention our Association essential. That’s why it’s so important that each of Whatever you think about the race so far, one and our issues received when us make an effort to have regular contact with our thing is clear. This certainly isn’t politics as usual. dozens of local broadcasters met local, state and federal officials. Let’s make sure that And given the current atmosphere of political in this unpredictable election year one thing is uncertainty, our efforts to make broadcaster’s with nearly every state legislator on certain: That anyone in elected office will clearly voices heard at the state and national level are the same day in January. understand the important role that local more important than ever. broadcasting plays in American life. They will know WBA members from across Wisconsin converged on the state capitol in it because we will continue to effectively tell our January, and then headed to Washington DC in February for calls with story. They’ll also know it because, as local broadcasters, we prove it Wisconsin’s Congressional and Senate delegations. In both instances, every day.

CONTENTS PRESIDENT’S COLUMN Chair’s Column ...... Front page President’s Column ...... Front page form (attached), let me give you a bit of an In Remembrance: Les Leonard ...... 2 Are YOU a graduate of Awards Committee: the Walker Broadcast insider’s perspective on what a terrific offering Here are the Winning #’s/Gala Save The Date . . . 3 this is (as I just so happen to be a graduate of Malcolm Brett: Pillar of Public Service Award . . . . 5 Management Institute? the Class of 2003). Where else can you get three From the Trenches V2 ...... 5 WBA’s DC Trip ...... 6 & 7 I’d like to take this opportunity to days of top-notch instructors, the most timely Jacobs Media/WBA Digital Partnership tell you about one of the greatest session topics, a fabulous venue (it doesn’t get The Great Disruptor: The Connected Car ...... 8 offerings we provide, the Walker much better than the UW-Madison campus in Allen Elected Board Chair ...... 9 Broadcast Management Institute! the spring), and memorable camaraderie (it’s Young Professionals’ Column ...... 10 Michelle WBA Saves the Day! ...... 10 Vetterkind, The Institute—the first of its kind fun to watch how everyone seems to bond with Live Code Tests – April 14 ...... 11 CAE to be sponsored by a state other members of their “class” after spending Job/Career Fair & Winter Conference ...... 12 WBA President broadcasters association—is now three full days together each year, for a three- Joint Board Reception ...... 13 and CEO in its 19th year, having completed year period), at an all-inclusive, amazingly low Winter Conference ...... 14 State Legislative Day ...... 15 its first six, three-year price? Oh, and did I mention that’s without ever Educator’s Column: management education cycles in 2015. It is held having to leave the state of Wisconsin? Sign up WBA Student Seminar Highlights ...... 16 on the campus of the University of Wisconsin- prior to April 1st to get the discounted rate. Student Awards for Excellence ...... 17 Madison in conjunction with the UW School of Webinars for WBA Members ...... 18 The highly interactive sessions take place Mid-West Family Broadcasting Gifts Radio Business. The Institute started out in 1997 as the during the day (Tuesday, Wednesday, and Station to UW-Eau Claire Foundation ...... 19 WBA Foundation Broadcast Management Institute. Thursday) in the state-of-the art Grainger Hall, 2016 Roster of WBA Members ...... 20 Then, in 2006, the estate of William R. Walker WBA Foundation Scholarship Recipients ...... 22 which houses UW-Madison’s School of Business. WBA Foundation Educational Support graciously donated funds to endow the Institute Tuesday night features a reception and casual Grant Program Taking Applications ...... 25 and it has since been the Walker Broadcast dinner at one of the local restaurants within 2015 WBA Foundation Contributors/Legacy Club . 25 Management Institute. walking distance of State Street and the UW 2016 Walker Broadcast Management Institute . . . 26 Calendar of Events ...... Back page This year’s event takes place April 26-28. While Campus. It also seems to be a bit of a tradition Conclave – July 14 & 15...... Back page you can see this year’s full agenda and registration that after dinner, several will wander over to Continued on page 2 > PRESIDENT’S COLUMN Continued from page 1 nearby Memorial Union and sit out on the that the majority, by far, do attend the full three- lakefront terrace eating Babcock Hall ice cream year cycle (trust me, you’ll want to), we’ve had a (or perhaps indulging in a favorite Wisconsin few who have been unable to and have still libation). Wednesday night features a reception, benefitted greatly from the year(s) they have Wisconsin Broadcasters Association dinner, and speaker on the top floor of the been able to attend. Officers & Board of Directors beautiful UW-Madison Fluno Center. This year’s Many of you know Joan Gillman. Joan has been speaker will be Darcy Luoma, certified profes- and continues to be an integral part of the OFFICERS 2015-2016 sional life coach, who will speak on “The Myth of Institute as she’s worked with us since the Chair of the Board Multitasking: How to Increase your Productivity program’s inception when she was the Director Tom Allen by Doing Less” (I think we can all benefit from of the Small Business Development Center at Quincy Broadcast Group, Madison that session). A Wednesday night highlight also UW-Madison. While Joan has since “retired” (she Vice Chair - Television/Chair Elect involves the “graduation ceremony” (with the is now Director of Industry Relations, Emeritus, Dick Record rest of the attendees belting out an enthusiastic School of Business, UW-Madison), fortunately Family Radio, La Crosse rendition of Pomp and Circumstance, as each for us—she likes us (she really likes us)—and is Vice Chair - Radio graduate steps up to the podium to receive the willing to continue to work with us on the Steve Wexler highly coveted leather briefcase, which one can program, securing top-notch programs and E. W. Scripps Company, Milwaukee only receive as a graduate of the Institute). speakers each year. Treasurer The program is designed in three, three-year Nancy Douglass If I still haven’t convinced you to sign up for the WLKG-FM, Lake Geneva modules for maximum effectiveness. For the Walker Broadcast Management Institute, take a most part, topics will repeat every three years look at this list of our 111 esteemed graduates Secretary (with many of the same instructors coming Steve Lavin (and…we’re looking to add more graduates to WBAY-TV, Green Bay back, due to popular demand). However, if the list after this year’s event). Wouldn’t YOU like you’re worried about committing to the full Immediate Past Chair to see your name on this list? > continued on page 4> three years initially, please don’t. While it’s true Scott Chorski WKBT-TV, La Crosse President & CEO IN REMEMBRANCE Michelle Vetterkind, CAE [email protected] Les Leonard In 1976, Leonard returned to his native Vice President - Administration Marshfield to serve as a farm director for six Ninety-two-year-old Linda Baun radio stations owned by the former Goetz [email protected] Les Leonard died Broadcasting Corporation, and his March 2, 2016 at a programming later aired on more than 40 BOARD OF DIRECTORS hospice home. stations in the Goetz Farm Radio Network. Chris Bernier Radio Plus, Marinette/Fond du Lac He began his career in He started an auction of the champion animals Lynn Bieritz Mid-West Family Broadcasting, Eau Claire 1953 broadcasting at Marshfield's annual fair, raising thousands of market reports for the Milwaukee Stockyards— Brad Heinkel WAOW-TV, Wausau dollars for Marshfield Clinic's National Farm and two decades later, he became the farm JT Koser Koser Radio Group, Rice Lake/Hayward Medicine Center—and in 1992, Leonard was director for WISC-TV in Madison, hosting a Lupita Montoto La Movida WLMV Radio, Madison inducted into the Wisconsin Broadcasters’ Hall noon show while creating a statewide radio of Fame. Gene Purcell Wisconsin ECB, Madison network of market reports for Equity Co-op Chuck Steinmetz WITI-TV, Milwaukee Livestock Sales. (Story courtesy of Wheeler News Service) Don Vesely WMTV-TV, Madison Jan Wade WISN-TV, Milwaukee Richard Wood Resonant Results, Cottage Grove • Pronunciation guide for Wisconsin cities, You never have to guess. Michael Wright Midwest Communications, Wausau towns, villages, and elected officials Ex Officio - NAB Board d Tom Walker Mid-West Family Broadcasting, Madison • Concise summaries regarding Wisconsin Know yourrights as a laws including open meetings/records WBA Board minutes are d reporter/ photographer. always available for members. • Wisconsin laws and regulations Please email Linda Baun at regarding media covering crime scenes, Know where you can [email protected] fire, and police emergencies d and can’t go. to request a copy. • How Wisconsin government and courts Wisconsin Broadcasters Association are set up plus rules and regulations Quickly get up to speed on Wisconsin structure. 44 E. Mifflin Street, Suite 900 about covering meetings d Madison, WI 53703 Phone (608) 255-2600 Follow us on Twitter where we showcase the great WBA Newsroom Toll Free (800) 236-1922 work being done in broadcast newsrooms statewide. @WBANewsroom | WBANewsroom.org wi-broadcasters.org

2 Wisconsin Broadcaster | wi-broadcasters.org AWARDS COMMITTEE Here are the winning numbers This month’s WBA Awards Committee stations have submitted 10,894 entries, almost 11,000. 11,000 report starts out sounding a lot like entries…how wonderful! So, now it is high time to begin preparing to celebrate all those awards the Lottery numbers many of your you’re going to win! The biggest night of the WBA year, the WBA stations report; “And here are the Awards Gala will be held on Saturday evening, May 7th, once again at winning numbers! 14, 22, 102, 209, the Marriot Hotel in Middleton. If you’ve attended before, you know that this really is a superb evening with beautiful decorations, terrific Lindsay Wood 1,688 and 10,894. And the Powerball food and lots of whooping and hollering from the well-dressed crowd! Davis is the letter A!” You’re going to have a blast! I’d encourage you to make your reserva- America’s largest state-wide broadcast awards program grew again this tions ASAP; with almost 1,700 entries, there’ll surely be a bigger year, setting records left and right. Twenty-two TV stations entered the turnout than ever! contest, an all-time high. One-hundred two radio stations sent in Finally, one last note: Over the last ten years, the WBA Awards entries; we’ve never had that many before. We topped last year’s all- Committee has been co-chaired by Tom Bier. With his abdication as time record of 1,479 entries by 209, for a grand total of 1,688 entries. King of WISC-TV (to be replaced by our new, old friend Tom Keeler,) The 209 increase year over year is the biggest increase we’ve ever Tom Bier has announced that he is also leaving the Awards committee, recorded. In an era when “Flat is the new up!” how many organizations rearing his horse back on its hind legs, waving his sombrero in the air in our business do you know celebrating a 14% increase over their all- and riding off into the sunset with his wife Kathy. We miss him already. time largest year? Amazing numbers, folks. Wherever you’re reading this, take a moment to mentally thank But, to me at least, all these superlatives fail to convey just how huge Tom Bier for his great work helping to build America’s largest state- you’ve made this contest. Conveniently, I DO have a number that may wide broadcast awards program. help. This is the eighth year of the revamped, reimagined, reengi- Oh, and that letter A? The Powerball? You ALL get an A for your neered WBA Awards for Excellence. Over those eight years, your continued support of the WBA Awards of Excellence! Save theDate

The Wisconsin Broadcasters Association requests your presence at the Awards Gala Saturday, May 7, 2016 Madison Marriott West Hotel | Middleton, Wisconsin Tickets are required! To purchase your Gala tickets or reserve a room at the Marriott Madison West refer to www.wi-broadcasters.org We Look Forward to Seeing You There!

Wisconsin Broadcaster | March/April 2016 3 PRESIDENT’S COLUMN Continued from page 2 Jim Leach, Mid-West Family Glen Gardner, Mid-West Family Scott Lopas, WTKM AM/FM, Broadcasting Radio, Madison Hartford Jen O’Brien, Mid-West Family Jim Gifford, Mid-West Family Barb Renbarger, WEAU-TV, Eau WALKER BROADCAST Broadcasting Radio, St. Joseph, MI Claire MANAGEMENT Jean Taylor, Mid-West Family Brian Michaels, Family Radio, La 2003 INSTITUTE GRADUATES Broadcasting Crosse Greg Bell, Woodward Communi- Howard Gloede, Mid-West Geoff Shields, WMTV-TV, cations, Appleton 2015 Family Broadcasting Madison Lynn Bieritz, Mid-West Family Bob Dailey, WCLO/WJVL, Broadcasting John Huff, KWWL-TV Rick Trautschold, Mid-West Janesville Family Radio, Springfield, MO Ryan “Elwood” Bjorn, Woodward Bridget Breen, KTIV-TV James Hodges, WBKV/WBWI, Communications Dave Booth, WXOW-TV 2007 West Bend Zack East, Mid-West Family Jeff Thelen, WSAW-TV Nan Blom Roach, WISC-TV, Brian Howell, Madison Madison Magazine, Madison Broadcasting 2011 Tim Bremel, WCLO/WJVL, Dayton Kane, Woodward Andrew Felix, WEAU-TV Kevin Ruppert, WISC-TV Janesville Communications, Appleton John Kimmons, Mid-West Family Paul Layendecker, Mid-West Joe Calgaro, Woodward Michelle Vetterkind, WBA, Broadcasting Radio - Michigan Communications, Appleton Madison Luis Montoto, Mid-West Family Bob Bucholtz, Mid-West Radio – Don Rosen, WRJN/WEZY, Racine Jolene Neis, Mid-West Family Broadcasting Michigan Radio, Madison Josh Morgan, WREX-TV Ken Scott, WCLO/WJVL, 2010 Janesville Pat O’Neill, Mid-West Family Hope Quackenboss, Mid-West Mike Kornemann, Madison Jeff Ver Voort, WISC-TV, Madison Radio, Madison Family Broadcasting Magazine Tom Yunt, Woodward Communi- Kelly Radandt, Woodward Joe Radske, WISC-TV Colin Benedict, WISC-TV cations, Dubuque, IA Communications, Appleton Brian Tyndall, Mid-West Family Susie Taylor, Channel 3000 2006 Scott Robert Shaw, Family Radio, Broadcasting Corp. Ty Shea, WISC-TV La Crosse Steve Brown, Woodward 2014 Sandi Schmidt, Woodward Communications, Appleton George Smith, WSUP-FM, Sean Dwyer, WXOW-TV Communications Platteville Randy Hawke, Mid-West Family John Laughrin, WAOW-TV Greg Lawrence, Woodward Radio, Madison Ted Waldbillig, Mid-West Family Communications Radio, Madison Mike O’Brien, Bliss Communica- John Hunt, Mid-West Family tions 2009 Radio, Madison 2002 Terry Stevenson, Seehafer Cindy Taerud-Forkes, WKBT-TV, Kevin Kavanaugh, Family Radio, Wilfred Tremblay, WSUW-FM, Broadcasting Corp. La Crosse La Crosse Whitewater 2013 Amy Ziebell, Mid-West Family Al Lancaster, WSAW-TV, Wausau 2001 Bruce Briney, WKOW-TV Radio Kristy Nix, Family Radio, La Ken Beno, Lake Land College, Cedric Friesen, Family Radio Ritchie Baumann, Mid-West Crosse Mattoon, IL Family Radio Mike Kemmeter, Woodward John “Sly” Sylvester, Mid-West Leonard Charles, WISC-TV, Communications Jason McCutchin, Mid-West Family Radio, Madison Madison Family Radio Ed Kral, WSJV-TV John Wanie, Woodward 2000 Jill Sommers, WISC-TV Len Clark, Learfield Communica- Communications, Appleton Mary Jo Berner, WERL/WRJO, tions Eagle River Evan Stanek, Woodward 2005 Sue Ramsett, WSAW-TV, Wausau Communications Scott Chorski, WKBT-TV, Tom Bier, WISC-TV, Madison 2012 Scott Huber, WSVX Radio La Crosse John Laabs, WBA, Madison Jill Shiroma, WISC-TV Theresa Timm, Family Radio Jason Effinger, WMTV-TV, Bob Miller, WKOW-TV, Madison/Discover Mediaworks, Eric Voight, Results Broadcasting Corri Moran, Family Radio Madison/WEAU-TV, Eau Claire Milwaukee Dave Edwards, Woodward Linda Baun, WBA, Madison Steve Scadden, WISC-TV, David Sanks, WISC-TV, Madison Communications Mary Anne Drewek, Woodward Madison Sandy Shockley, Shockley Steve Fisher, Woodward Communications 2004 Communications, Madison Communications Don Grassman, Results Dave Black, WSUM-FM, Madison Terry Shockley, Shockley Pam Jahnke, Mid-West Family Broadcasting Carmelyn Daley, WISC-TV, Communications, Madison Broadcasting 2008 Madison Tom Walker, Mid-West Family Rex Charger, Mid-West Family Joe Daguanno, Mid-West Family Tim Etes, WRJN/WEZY, Racine Radio, Madison Broadcasting Radio, Stevensville, MI Steve Lavin, WEAU-TV, Eau Jen Winiger, Madison Magazine, JD Garfield, Mid-West Family Dave Doetsch, Mid-West Family Claire/WBAY-TV, Green Bay Madison Broadcasting Radio, Springfield, IL

4 Wisconsin Broadcaster | wi-broadcasters.org From the Trenches V2 Pillar of Public On December 4, 2015 the FAA issued an Service Award updated version of the Obstruction Marking and Lighting Advisory Circular 70/7460 1L. This new The Association of Public Television Stations version supersedes the version 1K issued in 2007 and goes into effect immediately. These (APTS) presented the first-ever Pillar of Public new standards are provided to reduce the Service Award to Malcolm Brett, Director of Richard Wood impact on the migratory bird population. These Broadcast and Media Innovations for Resonant Results rule changes only apply to New tower applica- Wisconsin Public Television. tions, or existing towers that apply for a new hazard of determi- The Pillar of Public Service Award nation. recognizes the contributions of an extraor- The major points of focus are: dinary leader in one of public television's 1. Medium intensity strobe lighting has been extended to three pillars of public service: education, towers of 700’ AGL. This allows for towers between 500’ and public safety and civic leadership. 700’ to replace their existing high intercity white strobes with “Malcolm Brett has provided innovative medium intensity strobes. This would be a considerable cost Malcolm and exemplary services in the area of civic savings for operation and maintenance. Brett leadership, to both Wisconsin Public 2. Red steady burning clearance lights (L-810) have been Television and our country as a whole,” said Patrick Butler, removed from being required on towers from 350’ to president and CEO of APTS. “Malcolm’s remarkable 2,200’ AGL. Flashing beacons (L-864) must flash at rate of 30 leadership has resulted in several groundbreaking and flashes per minute. novel initiatives about and for veterans, including 3. Red steady burning clearance lights (L-810) on towers honoring 30,000 veterans at an event which was the from 150' to 350' may be required to add additional levels largest gathering of Vietnam veterans in the U.S., as well as of clearance lamps (possibly two or more) and must flash at a three-hour documentary, Wisconsin Vietnam War Stories, the same rate and timing as the beacons referred to in point which included never-before-heard stories by Vietnam #2. See points below for FAA notification requirements. War veterans. Malcolm’s commitment to civic leadership Failure of a red flashing obstruction light must be report to has helped citizens and communities understand the the FAA within 30 minutes of occurrence. issues veterans face locally and regionally, and enabled them to develop solutions based on facts and rooted in 4. Tower light lenses must be inspected every 24 months, or community partnerships. No one is more deserving of this when there is a failure, to look for signs of deterioration. This inaugural Pillar of Public Service Award than Malcolm inspection should be logged in the tower lighting file. Brett, and I’m honored to present it to him.” 5. Any proposed construction or alteration of a marking or Malcolm Brett added, “This body of work, and convening lighting system must be submitted 45 days in advance, of veterans, veteran support organizations and the old requirement was 30 days. communities around Wisconsin has been a model for how 6. Notification of actual start of construction or alteration of an engaged public broadcaster can work with and for the a structure must be provided to the FAA 10 days in advance; community we serve. We are gratified by the number of 2 days was previously required. stations around the country who have taken up this work. We feel privileged to contribute to the recognition and For the complete FAA circular see: http://www.faa.gov/ support of our veterans, and to contributing to dialogue documentLibrary/media/Advisory_Circular/AC_70_7460-1L_.pdf around veterans' issues in service to them and to the As a final note, the FAA considers the overall height of a tower communities they return to.” above ground (AGL) to include any objects (appurtenances) Mr. Brett was elected to the to the PBS Board of Directors that protrude above the top of the tower structure. in 2008, serving two terms concluding his service as Vice Chair of the Board. During the past two decades at WPT, Brett also has served as a Production Manager for the 2016 Election and LUC Dates national program New Tech Times, Corporate Development Manager, Director of Development and Spring Primary February 16, 2016 LUC Period Begins January 2, 2016 Executive Director of Friends of WPT. Spring Election April 5, 2016 LUC Period Begins February 5, 2016 Partisan Primary August 9, 2016 LUC Period Begins June 25, 2016 General Election November 8, 2016 LUC Period Begins September 9, 2016

Wisconsin Broadcaster | March/April 2016 5 WBA’s DC Trip

WBA Hits The Hill (and the FCC) for an Action-Packed DC Trip!

The WBA’s Annual DC Trip was February 23 & 24. WBA Chair Tom conjunction with NAB at the Newseum. This was followed by our Allen, Quincy Media, Madison, Wausau, La Crosse, Eau Claire & WBA delegation dinner. Duluth/Superior; WBA Federal Legislative Chair Roger Utnehmer, The WBA delegation on the Hill focused on educating our Nicolet Broadcasting, Sturgeon Bay; and WBA President & CEO Members of Congress on important industry issues such as: Michelle Vetterkind attended the Leadership Preventing Harmful Changes to Advertising Tax Conference which was held Tuesday, February Treatment; Protecting TV Station Relocation that 23. Tuesday afternoon also featured a visit with Mark Your Calendar for the Could Leave Viewers in the Dark; Congressionally- FCC Commissioner Agit Pai; where we were Mandated Performance Tax Puts Local Jobs at joined by Brian Winnekins, WRDN Radio, Risks; and Protecting TV Viewers and Allowing Durand (Brian is also the current President of the 2017 WBA Broadcasters to Continue Negotiating in the Free NAFB–National Association of Farm Market. Broadcasting), Bob Goff, WCWI-FM, Adams and DC Trip Jan Wade, WISN-TV, Milwaukee. February 28 & NAB added a new initiative this year to the end of the other DC activities—an FCC Advocacy Day. To complete our delegation of 31 WBA represen- March 1 Kelly Radandt, Woodward Radio Group, tatives, an additional 25 Wisconsin broadcasters Appleton/Green Bay & Scott Chorski, WKBT-TV, La traveled to DC in preparation for Tuesday’s Wisconsin delegation Crosse, joined WBA President & CEO Michelle Vetterkind, in briefing (where we were joined by NAB President & CEO, Gordon spending Thursday, February 25 at the FCC talking with FCC Smith & Shawn Donilon, Commissioners, their staffs, and the Media Bureau about the Government Relations, NAB) and important value of broadcasters serving their local communities. WBA’s Annual Congressional Reception, which was held in All in all—it was an action-packed, successful WBA DC Trip!

6 Wisconsin Broadcaster | wi-broadcasters.org Wisconsin Broadcaster | March/April 2016 7 FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP The Great Disruptor: The Connected Car

Whether you work at and information. In recent years, we have check. More competition for the ad dollar. a radio or television hosted the DASH Conference in Detroit, where 3. It’s all about data. At the DASH station (or even a car we’ve brought together leaders from the Conference, David Dimeo, who is the broadcast industry and the automotive Director of Connected Car Innovations at dealer or grocery industry to meet and collaborate on our store), your work life Ford Direct (the company that provides co- collective futures. op dollars for Ford Dealers in your market), is being disrupted Paul Jacobs We’ve learned a lot from this work that we’d said the following: “I don’t pay for ears. I pay by technology. like to share with you, because the stakes are for actions.” He was speaking about radio at We are living in a time when the power of so high: the time, but he could have talked about choice has shifted from the providers to the 1. The car will become a competitor for eyes as well. consumer, who can now access content and advertising dollars. This impacts radio What Dimeo was saying is that ratings don’t entertainment wherever and whenever they and television broadcasters, as well as all matter to him. The car industry is moving to an want. media outlets. Realizing that the data ROI-based model, and they can’t calculate that If you work in television, the DVR has clearly captured from a driver is invaluable, the based on reach and frequency. So the only way complicated things. And the advent of auto companies are experimenting with a that these co-op dollars could be allocated to providers like Netflix, Hulu, and others have variety of models that put them in direct broadcast media is if there was a definitive ROI brought the concept of “cord cutting” into contact with advertisers. Ford has attached. popular vernacular and are a sign of an partnered with Dominos, for example, to Radio and television stations do an uncertain future. enable ordering a pizza right from the car. outstanding job moving listeners and viewers Mapping functions come complete with Radio has faced disruption for decades, to digital platforms, but our orientation and links to restaurants, and the data generated starting with cassettes, Walkmen, CDs, digital value-structure remains based in Nielsen. What from driving is invaluable to insurance music, and today, thousands of digital offerings Dimeo is telling us (along with other car companies. and streams they can access for free or for a dealers that were at the conference) is that we small fee. 2. Apple and Google are about to become need to add in that digital layer to fulfill their major players. These two smartphone ROI requirements. In other words, instead of Disruption is a major theme of the times we behemoths realize that there is more brand showing reach and CPM, the sales effort needs live in, and we don’t see this changing any loyalty to a phone than there is to a car to focus on the number of appointments set, time soon. brand. They also understand that there is or the number of people who watch a video. The one area where we are seeing massive no standardization in the screens in cars. So The future of broadcasting is dependent on disruption that impacts both radio and starting this year, consumers will be buying a strong, profitable relationship with the television broadcasters is in the car. Once the cars that have Apple CarPlay and Android auto industry. Understanding the bastion of the radio industry since the driver Auto, which when the phone is paired, disruption that is occurring is the only way needed to keep their eyes on the road and takes over the screen. So instead of seeing to truly turn this to your advantage. We are hands on the wheel, the entire consumer a radio, the driver will see a version of their available to discuss the challenges and experience – from accessing entertainment to phone’s screen, featuring just the icons that opportunities ahead as part of the Jacobs making purchasing decisions – is up for grabs. Apple and Google approve. Media/WBA Digital Partnership. For the past eight years, we have attended the So, how does radio fit into this? Right now, We also have some videos from broadcasters Consumer Electronics Show in Las Vegas the jury is out. Our apps company, jācapps, across the US that have created outstanding (something I recommend that all broadcasters has developed interface for radio station solutions and promotions for car dealers in do). Here you see the present and the future, apps to work in Android, and we’re negoti- their markets. These solutions fit the ROI including all of the new disruptive technology ating with Apple currently. But it’s another requirements placed on them, and have on the horizon. A few years ago, we began barrier that will have to be climbed. generated considerable revenue. seeing the auto industry well-represented at Additionally, Apple and Google are data- CES, as these companies were evolving from If you’d like copies of the videos, or would like oriented companies, and using the “car” companies to technology companies. to talk cars and broadcasting, reach me at consumer’s data will connect them directly [email protected] or at 248-353- The changes occurring in the car’s dashboard to sponsors and advertisers. Imagine 9030. are significant for all media, because pulling up Google Maps on your screen The Jacobs Media/WBA Digital Partnership is Americans spend so much time in their cars and seeing locations highlighted only for a free member service of the Wisconsin and are a captive audience for entertainment those companies that wrote Google a Broadcasters Association.

8 Wisconsin Broadcaster | wi-broadcasters.org Company, Milwaukee, was elected Vice-Chair Television; Nancy Allen Elected Board Chair Douglass, WLKG-FM, Lake Geneva, was elected was elected Treasurer; and Steve Lavin, WBAY-TV, Green Bay, was elected Secretary. New Officers & Directors Directors elected to two-year terms are: Elected At Annual Meeting • Director (SW District), Don Vesely, WMTV, Madison; According to WBA bylaws, Tom Allen, Regional Vice President for • Director (NE District), Chris Bernier, Radio Plus, Marinette/ Quincy Media, Inc. assumed the Chair position at the annual Fond du Lac; and meeting during the recent WBA Winter Conference. • Director (NW District), Brad Heinkel, WAOW-TV, Wausau. Tom Allen is currently a Regional Vice President for Due to an unexpected vacancy in for the SE Director position (formerly Quincy Media, Inc., overseeing television stations in held by Keith Bratel, Milwaukee Radio Alliance), that seat remains open seven markets, which includes a number of Wisconsin for now. stations in Madison, Wausau, La Crosse, Eau Claire and Mid-term Directors who were not facing re-election include: Superior/Duluth. A native of Wisconsin, Tom returned to • (SW) Lupita Montoto, WLMV (LaMovida), Madison; Madison in 2008 as VP/GM of WKOW TV. After Tom Allen graduating from Loyola University in New Orleans • (NW) Lynn Bieritz, Mid-West Family Broadcasting, Eau Claire; and where he worked at WWL Television, Tom has held TV • (SE) Jan Wade, WISN-TV, Milwaukee. management positions in markets including Nashville TN, Tulsa OK, In addition, with Steve Lavin being elected Secretary, Juli Buehler, Cleveland OH and Raleigh NC. Following his time in Raleigh, where WLUK-TV, Green Bay was elected to fulfill the remainder of Lavin’s Tom also served as Chair of the North Carolina Association of unexpired NE Director term. Broadcasters, he and his wife Patti took a break and hit the road for At-large Director re-appointed by the Board: Michael Wright, Midwest more than four years, traveling much of North America behind the Communications, Wausau. wheel of an RV. Eventually, he got tired of driving, and Tom returned to At-large mid-term Directors who were not facing re-election include broadcasting, joining Quincy in the summer of 2006. Chuck Steinmetz, WITI-TV, Milwaukee; J.T. Koser, Koser Radio Group, In the Chair position, Allen succeeds Scott Chorski, Vice President/ Rice Lake/Hayward; Richard Wood, Resonant Results, (representing General Manager of WKBT-TV in La Crosse, who will remain as ex-officio our Associate membership); and Gene Purcell, Educational Communi- Past Chair. cations Board (representing non-commercial broadcasting). With Allen now in the leadership position on the Board, Dick Record, In addition, Tom Walker, Mid-West Family Broadcasting, Madison, Family Radio, La Crosse was elected Vice-Chair Radio and designated remains on the board as an ex-officio member, per his seat on the NAB Chair-Elect to succeed Allen in 2017. Steve Wexler, E.W. Scripps Board, according to WBA bylaws.

Wisconsin Broadcaster | March/April 2016 9 YOUNG PROFESSIONALS’ COLUMN Where are the all the “good” stories? WBA Let’s face it, when we sign affected. Saves the up to be broadcast During my time in the business, I’ve seen many journalist, we ask the job young anchors, reporters and producers move into Day! a new community. Their goal: put in the time to to take a chance on us so WBA Renews American Amy make the next jump as soon as possible. They turn Pflugshaupt we can uproot our lives. around and move right out without making a Red Cross Partnership NBC15 Reporter/ We move wherever that job takes single connection with the people. Maybe that The WBA has renewed its Anchor us knowing we most likely won’t shouldn’t be “the goal” if you want to make an agreement with the be working in our home market. impact. Now, if meaningful, high-quality stories are American Red Cross to help Well, at least not right away. Because of that, it the goal, here’s a piece of advice, engage with the raise funds and awareness presents a big challenge. You’re in a new city, with viewers. Engaging means immersing in the for major Red Cross disaster new stories, filled with complete strangers. You community when the cameras AREN’T rolling. relief efforts in the state. don’t know them and they don’t know you. It can Social media is a great place to start, but the best The partnership, called be overwhelming, especially to those new to the connections are made when off the clock. You “WBA Saves The Day,” was business. You don’t know the best local coffee should always be in tune with the community. formed in 1998 and has been shop, the person who runs the mom and pop Great stories are found at the most common day- renewed every year since. restaurant in town or the “secret” spots where to to-day places like the grocery store, coffee shop, Through the “WBA Saves find the “good” stories. and even at the gym. In this day and age, the world The Day” partnership, WBA Don’t fret! Over time, your “Rolodex” will fill up on walks around with eyes glued to cell phone screens member radio and television its own. You’ll make connections with the police and head phones plugged into ears as valuable stations agree to provide one chief, the mayor, the local librarian, but what are stories pass by. These are the untold stories that day of public service you missing? The “real stories.” Having an official or can bring a tear to an eye, ignite a call for change programming within three expert interview is valuable, but the compelling or simply bring a smile to a viewer’s face. Human days of a major state disaster and most memorable stories will come from the emotion is sometimes left out of reporting, but to support Wisconsin Red people who live around you. The viewers, and you that’s how to leave an impact with viewers. Cross disaster relief for that matter, don’t remember every story, but The fire chief is always good for a soundbite, and operations that are expected they will remember the characters/people the local alderperson never turns down the chance to exceed $50,000. to speak on camera, that’s a fact. The agreement has been However, the feeling you can capture activated numerous times from the mother of three, who just lost over the years: to support their home in a fire is what can help Red Cross disaster relief make an impact, or better yet, prompt efforts for flooding, tornado action from viewers. The long-time damage, and windstorm factory worker, who was laid off and damage in Wisconsin. has to find a new way to provide for his family, may be the story that gets In addition, the agreement them the help they need. Finding was activated after the these people isn’t easy. As any September 11 tragedies where journalist knows, reporters are the last WBA helped raise $12.5 people any source wants to talk to in a million in total efforts in the crisis, but there is a way to connect: be state of Wisconsin. human. In 2001, the WBA received Connect with them in clubs, churches, the Red Cross’ Excellence fitness centers, hair salons, wherever in Award for In-Kind Support. the community. It is possible to reach This award is given at the out to them the day of the story, but state level and recognizes the most likely they’ll have reservations outstanding work of an because they don’t have a connection organization in support of to you. If you’re just a person on TV, the mission of the Red Cross. you don’t always appear to be human. Also, in 2003, the Red Cross Let the community know that you’re presented the WBA with an not just a journalist looking for stories, award that was part of their you’re a human who wants to connect, Disaster Partners program as no matter where you’re from, what you a result of our continued believe in or want to be in the future. commitment to the program, To do this, just work at what you as well as the resources we signed up for, to be a journalist, and do provide. what journalists do best: share stories that matter to others, and to you.

10 Wisconsin Broadcaster | wi-broadcasters.org Afternoon and Evening Statewide Tests of Tornado Warning EAS Code on April 14 Please Respond To WBA Office If You Have Not Already

In cooperation with Wisconsin Emergency by EAS units as duplicates if alerts are received from two different EAS Operational Areas. It is also possible that some NWR stations Management, the National Weather may broadcast more than one TOR Code for each test as some Service will conduct two tests of the real NWR stations serve counties from more than one NWS office. Tornado Warning EAS Code, one in the This will be the schedule for the two tests run on April 14, afternoon and a second one in the 2016: evening, on April 14, 2016 as part of (or if there is severe weather on April 14, both tests will be conducted on April 15, 2016) Tornado and Severe Weather Awareness (if the afternoon test runs on April 14, but the evening test is Week. cancelled due to the threat of severe weather, the evening test The State of Wisconsin has received a waiver from the FCC to use will not be rescheduled to the next day – it will just be the actual EAS Tornado Warning Code for these statewide tests. If cancelled): there is a threat of severe weather at the time of the afternoon AFTERNOON TEST: test, then both the afternoon and evening tests will be postponed 1:00 PM Tornado Watch “TOA” EAS Code issued until April 15, 2016. If there is severe weather on April 15, the tests will be cancelled. If the afternoon test runs on April 14, but 1:45 PM Tornado Warning “TOR” EAS Code issued by all the evening test is cancelled due to the threat of severe weather, NWS offices serving Wisconsin counties* the evening test will not be rescheduled to the next day – it will EVENING TEST: just be cancelled. (The TOA EAS Code will not be sent for the evening test.) This is the first year a second test is being added in the evening hours, as our neighbors in Minnesota have been doing 6:55 PM Tornado Warning “TOR” EAS Code issued by all for years. Stations are encouraged to carry both of these tests, NWS offices serving Wisconsin counties* and forward their opinions on this new testing regime to WBA EAS Header Code parameters to be used in both tests: following the tests. Originator Code: WXR The audio of these tests will repeat several EAS Code: TOR times in the script “This is a Test”, but EAS Duration: 15 minutes because the real EAS Tornado Warning *These tests are being coordinated with the State of Minnesota. Stations in the border area will receive both Wisconsin and Code is being sent, the crawl on TV Minnesota counties in the same coordinated TOR Tornado stations and cable systems will read “A Warning EAS message at both 1:45 PM and 6:55 PM. Tornado Warning has been issued for…”. Thus we ask that TV broadcasters and Please respond by email to cable operators making the decision to air Vice President Linda Baun at these tests should display a “This is a Test” [email protected] to graphic behind the crawl. indicate you have received this message, have passed this The tests will be originated on NOAA Weather Radio (NWR), and information along to all relevant staff will be relayed via the State Relay (SR) and Local Primary (LP) stations. The EAS “TOR” Code will be sent independently by all (including station meteorologists), five NWS offices serving Wisconsin, following the schedule below. and will participate in the tests and Broadcasters and cable operators that monitor SR or LP stations the public notice prior to the tests. from multiple EAS Operational Areas or directly monitor NWR from another EAS Operational Area may receive more than one Tornado Warning alert for each test; since these alerts are sent NOTE: Public Notice on your end will begin one week prior to the independently from each NWS office they will not be recognized tests (PSA’s, mention in your news stories, weather reports, etc).

Wisconsin Broadcaster | March/April 2016 11 Job/Career Fair & Winter Conference January 26 & 27, 2016 Concourse Hotel, Madison

The Wisconsin Broadcasters Association Is Pleased To Offer Omnia Target Reports To Help You Make Better Hires How do you know you are hiring the right person for the job? Omnia Target Reports will help narrow the field when you are TO GET STARTED: filling sales, engineering, IT or administrative posts. The Omnia Station contact calls WBA to verify membership, pay Target Profile offers: $20 fee and get web address to set up Omnia testing • An easy-to-read graph and a clear, non-clinical discussion of the (205-982-5001) candidate’s strengths and challenges with each point. Station contact completes a drop down form on the • The report also focuses on the candidate’s level of assertiveness, Omnia website communication style, attention to detail, pace, job compatibility Potential employee is sent a link to online rating and more. evaluation for completion • No training required – comprehensive, easy to read reports. Omnia processes the evaluation in no more than 48 • Results returned to you within 48 hours. hours, often as quickly as 24 hours Each WBA member is eligible to receive these Results will be sent to the station contact via email profile reports, valued at $75 each, for $20 each. An Omnia representative will follow up to answer any questions

The results of an Omnia Target profile should not be the sole basis of a hiring decision. Omnia results should be one of many factors when considering a job candidate. Questions? Contact Linda Baun [email protected] 800-236-1922 or 608-729-1480.

12 Wisconsin Broadcaster | wi-broadcasters.org Joint Board Reception

Photography by Camera Kisses

Wisconsin Broadcaster | March/April 2016 13 WBA Winter Conference

Special Thanks To... Partner WBA Young Speakers Wisconsin Army National Guard Professionals Lindsay Wood Davis, Broadcast Management Strategies Sponsors Committee Rufino Gaytán, III, Esq., Godfrey & Kahn, S.C. Godfrey & Kahn JT Koser, Koser Radio Group Kyle Geissler, Morgan Murphy Media Insight Edge Jessica Laszewski, WSAW-TV M. Scott LeBlanc, Esq., Godfrey & Kahn, S.C. Jacobs Media Reid Magnum, Magnum Brandon Scholz, The Capitol Group Local Broadcast Sales Communications Don Stanley, UW-Madison Hannah McClung, WISC-TV Michelle Vetterkind, President & CEO WBA WBA Conference Committee Amy Pflugshaupt, WMTV-TV Governor Scott Walker Kelly Radandt, Chair, Woodward Radio Group Geoff Shields, WMTV-TV Keith Bratel Terry Stevenson, Seehafer Broadcasting Service Providers Tim Etes, iHeartMedia Corp. American Awards & Promotions Kyle Geissler, Morgan Murphy Media Heather Storm, Woodward Debbie Borth, Camera Kisses Photography Radio Group Don Grassman, Results Broadcasting Brocach Irish Pub Linda Baun, WBA Leader Printing Company, Inc. Brad Heinkel, WAOW-TV Michelle Vetterkind, P Lorraine Ortner-Blake Steve Lavin, WBAY-TV resident & CEO WBA The Madison Concourse Hotel Rick McCoy, Mid-West Family Broadcasting Jill Sommers, WISC-TV Barb Van De Hei, Bay Cities And to you our members, for your support in making Calls on the Capitol. Jan Wade, WISN-TV We also want to take this opportunity to Linda Baun, WBA Thank You Michelle Vetterkind, President & CEO WBA for your support of attendance at the WBA Winter Conference, Job/Career Fair and Social Media Day.

14 Wisconsin Broadcaster | wi-broadcasters.org State Legislative Meeting/Reception HIGHLIGHTS

Wisconsin Broadcaster | March/April 2016 15 EDUCATOR’S COLUMN WBA Student Seminar Highlights

Please know how thrilled my students broadcast professionals met individually in six-minute intervals were, not just by a super seminar but with students who could ask questions about any topic. all charged up about themselves and The afternoon luncheon concluded the seminar and was what they want to do!!! highlighted by Steve’s keynote address, the presentation of the Comments were: I’d definitely come back for my WBA Foundation Scholarships to four recipients, and the thirteenth annual Student Awards for Excellence. In addition, the Ken Beno remaining years in college; liked it—very helpful Leadership Award was given to Michael Beiermeister from Chair, WBA and inspiring; great networking opportunity; Education can’t wait for next year; very cool experience; Marquette University. The award is given to a broadcasting or Committee Great content! Keep it coming; it is very broadcast journalism student of junior standing or above at a beneficial for broadcast students; I think the Wisconsin college or university who has most noticeably Student Seminar was awesome. It really opened my eyes; I was developed and exercised effective and creative skills in leadership. very pleased this year with the entire seminar and award In addition to Steve, I would like to thank the following broadcast session; great job everyone! professionals for being panelists: Dave Black UW-Madison, Those were just a few of the comments from the 146 students WSUM, Madison; Mike O’Brien, WCLO/WJVL, Janesville; Don who attended the 2016 WBA Student Seminar on Saturday, Vesely, Russ Bruhn, Shawn Rewald, Amy Pflugshaupt, WMTV, February 27th at the Madison Marriott. Another successful Madison; Jay Kruz, WREW, Cinncinati, OH; Marshall Pierce and event can be attributed to the hard work of the WBA Education Jesse Garon, WMMM-FM, Madison; Shawn Johnson, Wisconsin Committee in putting together an outstanding program Public Radio and Frederica Freyberg, Wisconsin Public TV; featuring Steve Boettcher from Boettcher Media Group. An Randall Davidson and Justine Stokes, UW-Oshkosh; Bill important factor is the financial support from the WBA Hubbard, Director-Academic Technology Services, UW-Green Bay; Foundation in helping to pay for hotel rooms for students who Kyle Geissler, Dave Delozier, Susan Siman, Mike Van Sustern traveled from distant areas around the state. I have the pleasure and Kevin Ruppert, WISC-TV, Madison; Kaitlyn Howe, Lane of being the chair of this active and hard working group of Kimble and Ben Meyer, WJFW-TV, Rhinelander; Dean Maytag; educators and commercial broadcast professionals. Kent Aschenbrenner and Steve Wexler, E.W. Scripps Company; Students had their choice of three of ten panels. Topics Herb Cody, WGLR/WPVL, Platteville; Rick McCoy, Mid-West included: Campus Radio Stations, Social Media, Family Broadcast Group, Madison; Gene Purcell 41 Steps To Get A Job, Preparation of a Media Very cool Wisconsin Educational Communications Board; Resume, Radio and TV News Anchoring and experience Aaron Rogers, iHeartMedia; Heather Storm, Reporting, The Business of Broadcasting, Audio WKSZ-FM, DePere; and Annmarie Topel, Saga Great content! Communications, Inc. Production, TV Production, Difference Between Keep it coming Public and Commercial Broadcasting, and Thanks to the panel moderators: Sandy Ellis Engineering. It is very and Rick Burgsteiner, UW-River Falls; Mike Several students toured the remote truck from beneficial for Schmitt, UW-Green Bay; Brian Lucas, UW- WISC-TV, Madison as part of the engineering broadcast studentsWhitewater; and Nancy Stillwell, Madison session. At noon, students chose from two Media Institute. sessions. One featured a discussion about what I think the On behalf of the Education Committee, I would Student Seminar like to thank Linda, Michelle, Liz, and Mandy former graduates, who are in broadcasting, was awesome. would do differently prior to graduation, and the for making the seminar a success. other was “speed networking” which was It really openedWe look forward to 2017 and another patterned after the speed dating concept. Twenty my eyes outstanding student seminar!

16 Wisconsin Broadcaster | wi-broadcasters.org Newscast (Radio) Sports Story (TV) Student 1st Place: UW-Superior - KUWS News at Nine 1st Place: UW-La Crosse - Andy Askow 2nd Place: WSUM (UW-Madison) - 5PM Sports PAC Newscast March 9th 2nd Place: UW-Madison - From Slovakia to UW Awards for 3rd Place: WSUM (UW-Madison) - 6PM 3rd Place: SPTV (UW-Stevens Point) - Sports Newscast October 16th Story Two: Women's Basketball Excellence Newscast (TV) Sports Play-by-Play (Radio) 1st Place: UW-Platteville - University Report 1st Place: WRST (UW-Oshkosh) - UW- - Spring 2015 Oshkosh vs UW-Whitewater WIAC Presented Saturday, 2nd Place: SPTV (UW-Stevens Point) - SPTV Basketball Tournament February 27, 2016 News Cast: Thirteen 2nd Place: UW-Stevens Point - 90FM Hockey 3rd Place: UW-Platteville - University Report Highlights 3rd Place: Marquette University - Creighton vs. Long Form Production Non-News (Radio) News Story (Radio) Marquette - Men’s Basketball 1st Place: UW-River Falls - Asian Culture Fest 1st Place: UW-Superior - One Aviation lands 2nd Place: WRST (UW-Oshkosh) - Video Game in Superior Sports Play-by-Play (TV) Addiction 2nd Place: WSUM (UW-Madison) - Russ 1st Place: Titan TV (UW-Oshkosh) - TTV Sports UWO vs UWW Football Regular 3rd Place: UW-Stevens Point - Kyle Pieczynski - Feingold Comments Season CRD 'Lun' Interview 3rd Place: UW-Superior - Madeline Island wants control over zoning 2nd Place: MUTV (Marquette University) - Long Form Production Non-News (TV) Marquette Club Hockey vs. University of 1st Place: UW-Platteville - Platteville News Story (TV) Michigan-Flint (December 4th, 2015) Sunflower Oil Company 1st Place: UW-Madison - Madtown Hopper Broadcast Highlights 2nd Place: Madison Media Institute - The 2nd Place: UWM PantherVision (UW- 3rd Place: SPTV (UW-Stevens Point) - Pointers Cheese Shop Milwaukee) - Paris Vigil Hockey vs. Stout: OT Win 3rd Place: UW-Whitewater - The Backup Dream 3rd Place: MUTV (Marquette University) - Sports Programming Non-Play-by-Play (Radio) Marquette University Runs to Honor James 1st Place: Marquette University - Golf News Series/Documentary (Radio) Foley Lessons on Campus to Help Faculty, 1st Place: WRST (UW-Oshkosh) - The Students for Work and Play Blacksmith Promotional/Public Service 2nd Place: WRST (UW-Oshkosh) - Kareem 2nd Place: UW-Stevens Point - Water In WI Announcements/Commercials (Radio) 1st Place: WSUM (UW-Madison) - Beatle- Abdul-Jabbar Interview 3rd Place: WRST (UW-Oshkosh) - The Secret Life mania Promo 3rd Place: WRST (UW-Oshkosh) - Lauren LaDell of a 9-1-1 Dispatcher 2nd Place: WSUM (UW-Madison) - Music Sportscast April 23, 2015 News Series/Documentary (TV) Influences Sports Programming Non-Play-by-Play (TV) 1st Place: MUTV (Marquette University) - 3rd Place: Radio1 Broadcast School - Autumn's 1st Place: UW-Whitewater - Warhawk Sports Doomsday Warrior: The Story of George Rock Tenn Fair ad Saturday Andrie 2nd Place: Titan TV (UW-Oshkosh) - Titan 2nd Place: SPTV (UW-Stevens Point) - Are You Promotional/Public Service Playbook: Basketball Breakdown The Match? Announcements/Commercials (TV) 1st Place: Madison Media Institute - Barn 3rd Place: UW-La Crosse - Exploring La Crosse: 3rd Place: Madison Media Institute - Madison's Find Fever Sizzle Reel Globetrotters First Public Skatepark 2nd Place: Titan TV (UW-Oshkosh) - Why I Love Air Check (Radio) Public Affairs/Talk Show (Radio) Video Venue 1st Place: WSUM (UW-Madison) - CRAzy For 1st Place: UW-River Falls - The Gunnar 3rd Place: Madison Media Institute - Dairyland You Project Dare: Promo 2nd Place: UW-Stevens Point, Eli Frieders -12-30-15 2nd Place: Radio1 Broadcast School - Aaron White - Talk Radio - Comedians Sports Story (Radio) 3rd Place: Madison Media Institute - Breaking 1st Place: WSUM (UW-Madison) - Wisconsin Benjamin Intro 3rd Place: WSUM (UW-Madison) - Lucien Parker Sports Update Interview 2nd Place: UW-Stevens Point - 90FM Sports Website (Radio and TV) Public Affairs (TV) (Only 1 Entry) Update 1 1st Place: MUTV (Marquette University) - Marquette University - MarquetteWire.org 1st Place: Titan TV (UW-Oshkosh) - Osh the 3rd Place: UW-Stevens Point - 90FM Sports Record Update 2 2nd Place: WRST (UW-Oshkosh) - WRST Website 3rd Place: Titan TV (UW-Oshkosh) - Titan TV Website

Wisconsin Broadcaster | March/April 2016 17 For WBA Members RADIO ADVERTISING INSTANT SALES BUREAU WEBINARS TRAINING All Webinars are LIVE and The Big Deal: Cutting Cable’s Revenue personally conducted by Chris Lytle. You will benefit from every Advanced Co-op Cord one of these fast-paced, highly- Strategies Guest: Robert Russo detailed webinars. Chris Lytle will record and Presenter: July 12 at 10am or Brandeis C. Hall archive all webinars; you will July 14 at 3pm CST have access to all the recorded March 15 at 10am or Your local cable system is getting more webinars throughout 2016. March 17 at 3pm CST advertising revenue out of the market than UPDATED FOR If you’re ready for a highly- anyone else. You’ll be amazed at how much competitive co-op approach money Cable is getting. Rob Russo will show 2016 that pays big dividends, Dealer you how and why, and more importantly, he Groups and Distributors are will show you how to unplug Cable’s revenue Running Sales Training Sessions where the big co-op money lies. cord and give you specific strategies for Distributors have great flexibility moving those dollars to your radio stations. that REALLY Increase Sales in spending their vast amounts Control the Creative, March 16, 2016 of co-op accruals and Dealer • The three training secrets that great sales trainers Groups can control the bulk of a Control the Account embrace brand’s co-op dollars in a • How to evaluate the five levels of sales training market. For radio managers and Guest: Yaman Coskun impact sellers who have already August 16 at 10am or • The “cone of learning” to build better, more mastered local-direct retail co- August 18 at 3pm CST engaging sales meetings op funding, we invite you to • How to get people to take responsibility for their discover the Big Money by using “I tried radio once and it didn’t work.” Ever have own learning advanced Co-op strategies. a prospect say that? Sadly, if you’ve listened • Seven ways to “shake up” your sales meetings to the radio today, you’ve likely heard a bad Embracing commercial. A key ingredient to effective • When and where you do sales training Integration to radio advertising is engaging creative. Better • Avoid the mistake of doing symptomatic training commercials get better results. Better results instead of systematic sales training Maximize mean success for your clients. Success results • Why short attention span training is trending today Revenue and in more spending, more often. Yaman Coskun • Startling statistics on how people learn and why Results teaches you how to control the creative process they can no longer know it all and make a great and effective campaign. • The driving force of division in sales training: What you need to know now Guest: Amy Leimbach From Surviving to May 10 at 10am or Register for this webinar at www.wi-broadcasters.org. May 12 at 3pm CST Thriving

Integrating local radio assets Guest: Derron Steenbergen More First Meetings: Getting in to gets you a greater share of your November 1 at 10am or See the Hard-to-see Prospects client’s advertising dollars. This November 3 at 3pm CST May 18, 2016 session will present you with • Your 5-Step Voicemail Blueprint for getting more of case studies and success stories In this information-packed webinar, learn your calls taken of sales campaigns that used simple steps to making magic in your sales digital marketing, event career. You’ll get the 6 most powerful words • Why you must avoid promiscuous prospecting and how to do exactly that marketing, and on-air marketing in sales, how to go from cold call to cash cow, together to create compre- the power of a plan, finding your “appy” • How to warm up a cold call with a relevant opening hensive experiential marketing place, making money with digital, and much line solutions. If you want to know more. Turn “getting by” into “getting buys” • Two powerful subject lines that get prospects and how to tap into ad dollars with these powerful tools. clients to open your emails beyond the broadcast budget, • Why ideas sell better than salespeople this webinar is for you. Note: topics, dates, times and • The forgotten way to make a powerful first presenters are subject to change. impression

18 Wisconsin Broadcaster | wi-broadcasters.org Mid-West Family Broadcasting Gifts Radio Station to UW-Eau Claire Foundation The gift of a radio station from Mid-West Family providing students with hands-on learning opportunities through class Broadcasting, Eau Claire to the University of projects, student media work experiences and internships. “This gift will enable us to provide additional high-impact applied Wisconsin-Eau Claire Foundation will mean learning for students in the journalism and integrated strategic expanded educational opportunities for UW-Eau communication majors and minors, and our multimedia minor,” said Dr. Claire students and new avenues for university Mary Hoffman, professor and chair of the communication and journalism department. “Students will have the opportunity to produce outreach to a wider audience. a wide variety of programming, serve the community by reporting on Mid-West Family Broadcasting and the UW-Eau Claire Foundation community news and interests, and assemble extensive portfolios to announced the gift March 8. The gift includes the radio license, use as they seek employment following graduation. We are most transmitter, tower and related equipment for operation of the grateful for the opportunities presented by this gift.” commercial station 99.9 WDRK-FM. The It is Blugold Radio’s intent for 99.9 approximate value of the gift is $1 million. WDRK-FM to be the official radio “As a part of the community, Mid-West presence for Blugold athletics, Way said. Family Broadcasting is honored to work Dan Schumacher, UW-Eau Claire with the UW-Eau Claire Foundation to athletics director, said the radio station further the university’s mission to foster will provide an opportunity for Blugold students’ active citizenship and lifelong athletics to merge academic experiential inquiry,” said Lynn Bieritz, General learning in broadcast journalism and Manager of Mid-West Family Broadcasting, greater coverage of NCAA Division III Eau Claire. “We are very excited to see college athletics. students develop their talents and “The 99.9 WDRK-FM signal will give possibly enter the vibrant broadcast Blugold athletics a large radio reach in industry in the future. At the same time, the Chippewa Valley and a great we are excited to announce that Mid-West Kiri Salinas, a junior journalism major at UW-Eau Claire, works in the radio enhancement to the Blugold sports Family now owns a new radio station, 98.1 broadcast studio in the university’s Communication and Journalism Center. network of digital, web, radio and TV WISM. We are excited about what lies media platforms,” Schumacher said. ahead — for UW-Eau Claire, for our listeners in this market and for the UW-Eau Claire’s current partnership with Wisconsin Public Radio, which future of radio.” includes student-produced programming on 89.7 WUEC-FM, also will Mid-West Family Broadcasting’s recent acquisition of 98.1 WISM-FM be expanded as Blugold Radio takes ownership of 99.9 WDRK-FM. WPR resulted in the opportunity to transfer ownership of 99.9 WDRK-FM, is proposing a plan to provide programming from its News and ensuring the company stays within its federally mandated limit on Classical Network for periods of the day on 99.9 WDRK, said Dean stations it can own in a single market. Mid-West Family Broadcasting, Kallenbach, senior regional manager for Wisconsin Public Radio who Eau Claire also owns 104.5 WAXX-FM, 94.1 WIAL-FM, 92.9 WECL-FM, 790 also has worked for more than a decade with UW-Eau Claire student WAYY-AM and 1150 WEAQ-AM. programmers on 89.7 WUEC-FM. The 99.9 WDRK-FM tower and transmitter are located near Bloomer. “Adding WDRK as a News and Classical Network affiliate would help us “When we were approached about this gift, we took a close look to fill a gap on the signal of that network that we’ve been seeking to fill determine how this asset could provide value to UW-Eau Claire for two decades in Barron County and southern Washburn County,” students and the university as a whole,” said Kimera Way, UW-Eau Claire Kallenbach said. “We’re very excited at the prospect of finally providing Foundation president. “We are excited to be a part of this because the both the News and Classical Network and the issues-talk Ideas Network radio capacity will enable the university to offer another avenue for (through 88.3 WHWC-Menomonie/Eau Claire) to listeners in Rice Lake, student engagement and learning as well as provide a venue where we Chetek, Barron and other communities in that area. I’m a native of can better tell the Blugold story. I’m pleased to be able to facilitate the Barron County, and I know a lot of folks in that area who will be thrilled addition of another resource for the university’s benefit.” to finally get Wisconsin’s version of the NPR newsmagazines Morning The radio station will be owned and operated by Blugold Radio LLC, a Edition and All Things Considered, as well as midday classical music subsidiary of the UW-Eau Claire Foundation. The process of transferring hosted from WPR.” the station ownership to Blugold Radio, which includes obtaining “The gift Mid-West Family Broadcasting made to the UW-Eau Claire Federal Communications Commission approvals, is expected to be Foundation is truly generous,” Kallenbach added. “It will have the effect completed by July 1. While 99.9 WDRK is currently under a commercial of being a gift to the Chippewa Valley community as a whole, license, Blugold Radio is applying for a noncommercial license that will providing more options for in-depth news, cultural programming and help maximize benefits from key partnerships with UW-Eau Claire, university outreach, while giving students the option to venture into Blugold athletics and Wisconsin Public Radio at the outset, Way said. new areas of broadcasting. We at WPR are excited to be invited to be a Way added that Blugold Radio is now working on creating the significant part of the UW-Eau Claire Foundation’s development of WDRK.” programming format and partnerships that will allow the station to establish a specific brand early on in its operations. For more information, contact Kimera Way, president of the UW-Eau Claire The Mid-West Family Broadcasting gift will increase options for Foundation, at 715-836-5180 or [email protected], and Lynn Bieritz, students through UW-Eau Claire’s department of communication and General Manager of Mid-West Family Broadcasting, Eau Claire, at journalism, further expanding the department’s long tradition of 715-832-1530 or [email protected].

Wisconsin Broadcaster | March/April 2016 19 2016 Roster of WBA Members

RADIO WCYE-FM, Rhinelander WGTD-FM, Kenosha/Racine WJJQ-AM, Tomahawk WMAM-AM, Marinette KCLH-FM, La Crosse WDDC-FM, Portage WHAA-FM, Wausau/Rhinelander WJJQ-FM, Tomahawk WMBZ-FM, West Bend KDWZ-FM, Superior WDEZ-FM, Wausau/Stevens Point WHA-AM, Madison WJMC-AM, Rice Lake WMDC-FM, Mayville KFIZ-AM, Fond du Lac WDKF-FM, Green Bay WHAD-FM, Milwaukee WJMC-FM, Rice Lake WMEQ-AM, Eau Claire KQEG-FM, La Crosse WDLB-AM, Marshfield WHBL-AM, Sheboygan WJMQ-FM, Shawano WMEQ-FM, Eau Claire KQYB-FM, La Crosse WDLS-AM, Wisconsin Dells WHBM-FM, Wausau/Rhinelander WJMR-FM, Milwaukee WMGN-FM, Madison KSPP-FM, Green Bay WDMP-AM, Dodgeville WHBY-AM, Appleton WJMT-AM, Wausau/Rhinelander WMHX-FM, Madison KUWS-FM, Superior WDMP-FM, Dodgeville WHBZ-FM, Sheboygan WJOK-AM, Green Bay WMMA-FM, Wisconsin Rapids WACD-FM, Antigo WDOR-AM, Sturgeon Bay WHDG-FM, Rhinelander WJQM-FM, Madison WMMM-FM, Madison WAGN-AM, Marinette WDOR-FM, Sturgeon Bay WHDI-FM, Superior WJUB-AM, Plymouth WMNM-LP, Wautoma WAPL-FM, Appleton WDRK-FM, Eau Claire WHEM-FM, Eau Claire WJVL-FM, Janesville WMQA-FM, Minocqua WAQE-AM, Rice Lake WDSM-AM, Superior (Duluth, MN) WHFA-AM, Madison WJYI-AM, Milwaukee WMSE-FM, Milwaukee WAQE-FM, Rice Lake WDTX-FM, Wausau WHHI-FM, Highland WKBH-AM, La Crosse WMVM-FM, Goodman/Iron WATK-AM, Antigo WDUL-AM, Superior (Duluth, MN) WHID-FM, Green Bay/Appleton WKBH-FM, La Crosse Mountain WATK-FM, Antigo WDUX-AM, Waupaca WHIT-AM, Madison WKCH-FM, Whitewater WMYX-FM, Milwaukee WATQ-FM, Eau Claire WDUX-FM, Waupaca WHJL-FM, Merrill WKEB-FM, Medford WMZK-FM, Wausau/Rhinelander WATW-AM, Ashland/Iron River WDUZ-AM, Green Bay WHLA-FM, La Crosse WKFX-FM, Rice Lake WNAM-AM, Appleton/Oshkosh WAUH-FM, Wautoma WDUZ-FM, Green Bay WHND-FM, Green Bay/Appleton WKLH-FM, Milwaukee WNCY-FM, Green Bay WAUN-FM, Green Bay WDVM-AM, Eau Claire WHOH-FM, Rhinelander WKLJ-AM, La Crosse WNFL-AM, Green Bay WAXX-FM, Eau Claire WEAQ-AM, Eau Claire WHQG-FM, Milwaukee WKPO-FM, Viroqua WNFM-FM, Reedsburg WAYY-AM, Eau Claire WEBC-AM, Superior (Duluth, MN) WHRM-FM, Wausau/Stevens Point WKQH-FM, Wausau WNNO-FM, Wisconsin Dells WBCR-FM, Beloit WECL-FM, Eau Claire WHSA-FM, Superior WKRU-FM, Green Bay WNRG-FM, Milwaukee WBCV-FM, Wausau/Stevens Point WEGZ-FM, Washburn WHSF-FM, Wausau/Rhinelander WKSZ-FM, Green Bay WNWC-AM, Madison WBDK-FM, Sturgeon Bay WEKZ-AM, Monroe WHSM-AM, Hayward WKTI-FM, Milwaukee WNWC-FM, Madison WBDL-FM, Baraboo WEMI-FM, Appleton/Oshkosh WHSM-FM, Hayward WKTY-AM, La Crosse WNXR-FM, Ashland/Iron River WBFM-FM, Sheboygan WEMP-FM, Sheboygan WHTL-FM, Whitehall WKZG-FM, Green Bay WOBT-AM, Rhinelander WBGR-FM, Monroe WEMY-FM, Green Bay WHTQ-FM, Wausau/Stevens Point WKZY-FM, Appleton WOBT-FM, Rhinelander WBIZ-AM, Eau Claire WEQS-FM, La Crosse WHWA-FM, Superior WLBL-AM, Wausau/Stevens Point WOCO-AM, Oconto WBIZ-FM, Eau Claire WERL-AM, Eagle River WHWC-FM, Eau Claire WLBL-FM, Wausau/Stevens Point WOCO-FM, Oconto WBKV-AM, West Bend WERN-FM, Madison WHYB-FM, Marinette WLDB-FM, Milwaukee WOCT-LP, Oshkosh WBKY-FM, Portage WFAW-AM, Fort Atkinson WIAL-FM, Eau Claire WLDY-AM, Ladysmith WOGB-FM, Green Bay WBOG-AM, Tomah WFBZ-FM, La Crosse WIFC-FM, Wausau/Stevens Point WLFN-AM, La Crosse WOGO-AM, Eau Claire WBSZ-FM, Ashland/Iron River WFDL-AM, Waupun WIGM-AM, Medford WLGE-FM, Sturgeon Bay WOLX-FM, Madison WLIP-AM, Kenosha WCCN-AM, Marshfield/Neillsville WFDL-FM, Fond du Lac WIIL-FM, Kenosha WOMT-AM, Manitowoc WLJY-FM, Wisconsin Rapids WCCN-FM, Marshfield/Neillsville WFHR-AM, Wisconsin Rapids WILW-LP, Waupaca WORQ-FM, Green Bay/Appleton WLKD-AM, Minocqua WCFW-FM, Chippewa Falls WFON-FM, Fond du Lac WISM-FM, Eau Claire WORT-FM, Madison WLKG-FM, Lake Geneva WCLB-AM, Sheboygan WGBW-AM, Green Bay WISS-AM, Berlin WOSH-AM, Appleton/Oshkosh WLKN-FM, Sheboygan WCLO-AM, Janesville WGEE-FM, Appleton/Oshkosh WIXX-FM, Green Bay WOSQ-FM, Marshfield WLMV-AM, Madison WGEZ-AM, Beloit WIZM-AM, La Crosse WOTE-AM, Shawano WCNP-FM, Baraboo WLST-FM, Marinette WGLR-AM, Lancaster WIZM-FM, La Crosse WOWN-FM, Shawano WCOW-FM, La Crosse WLSU-FM, La Crosse WOZN-AM, Madison WCQM-FM, Park Falls WGLR-FM, Lancaster WJBL-FM, Ladysmith WLTU-FM, Manitowoc/Two Rivers WOZN-FM, Madison WCUB-AM, Manitowoc/Two Rivers WGLX-FM, Wausau/Stevens Point WJJH-FM, Ashland/Iron River WLUM-FM, Milwaukee WOZZ-FM, Wausau/Stevens Point WCWI-FM, Adams/Friendship WGNV-FM, Wausau/Stevens Point WJJO-FM, Madison WLXR-FM, La Crosse

20 Wisconsin Broadcaster | wi-broadcasters.org AS OF MARCH 9, 2016

WPCA-LP, Amery WSBW-FM, Sturgeon Bay WWIB-FM, Eau Claire WITI-TV, Milwaukee David Sanks WPCK-FM, Green Bay WSCO-AM, Appleton WWIS-AM, Black River Falls WIWN-TV, Fond du Lac Jim Schuh WPCN-AM, Stevens Point WSFQ-FM, Marinette WWIS-FM, Black River Falls WJFW-TV, Wausau/Rhinelander Bernie Strachota WPCN-FM, Stevens Point WSJP-AM, Milwaukee WWJC-FM, Eau Claire WKBT-TV, La Crosse Rod Synnes WPDR-AM, Portage WSJP-FM, Milwaukee WWQM-FM, Madison WKOW-TV, Madison Scott M. Trentadue WPFP-AM, Park Falls WSJY-FM, Janesville WWSP-FM, Stevens Point WLAX-TV, La Crosse WPKG-FM, Marshfield/Neillsville WSLD-FM, Whitewater WWWX-FM, Appleton/Oshkosh WLEF-TV, Wausau/Rhinelander ASSOCIATE WPKR-FM, Appleton/Oshkosh WSNP-LP, Stevens Point WXCE-AM, Amery WMLW-TV, Milwaukee Alpha Video & Audio, Inc. WPNE-FM, Green Bay/Appleton WSPT-FM, Stevens Point WXCO-AM, Wausau WMOW-TV, Wausau ASCAP WPRE-AM, Prairie du Chien WSSP-AM, Milwaukee WXCX-FM, Siren WMSN-TV, Madison BMO Global Asset Management WPRE-FM, Prairie du Chien WSSU-FM, Superior WXER-FM, Sheboygan WMTV-TV, Madison Broadcast Management Strategies WPVL-AM, Platteville WSSW-FM, Madison WXPR-FM, Rhinelander WMVS-TV, Milwaukee Broadcast Music Inc. WPVL-FM, Platteville WSTM-FM, Plymouth WXPW-FM, Rhinelander WMVT-TV, Milwaukee Broadcasters General Store WPVM-FM, Sturgeon Bay WSUM-FM, Madison WXSS-FM, Milwaukee WPNE-TV, Green Bay/Appleton Brownfield WQCC-FM, La Crosse WSUP-FM, Platteville WXYM-FM, Tomah WPXE-TV, Milwaukee Criterion Broadcast Services WQDC-FM, Sturgeon Bay WSUW-FM, Whitewater WYDR-FM, Appleton/Oshkosh WQOW-TV, Eau Claire WYMS-FM, Milwaukee Dielectric, LLC WQLH-FM, Green Bay WTAQ-AM, Green Bay WSAW-TV, Wausau WYNW-FM, Wausau Discover Mediaworks WQPC-FM, Prairie du Chien WTAQ-FM, Green Bay WTMJ-TV, Milwaukee WYRL-LP, Rice Lake Godfrey Kahn WQRB-FM, Eau Claire WTCH-AM, Shawano WTPX-TV, Wausau WYTE-FM, Wausau/Stevens Point Heartland Video Systems WQTC-FM, Manitowoc WTCH-FM, Shawano WVCY-TV, Milwaukee WZOR-FM, Green Bay Holiday Vacations WRCO-AM, Richland Center WTCX-FM, Fond du Lac WXOW-TV, La Crosse WZTI-AM, Milwaukee Lammi Sports Management WRCO-FM, Richland Center WTKM-AM, Hartford WYOW-TV, Wausau Nautel WRDB-AM, Reedsburg WTKM-FM, Hartford WYTU-TV, Milwaukee TELEVISION Pillsbury Winthrop Shaw WRDN-AM, Durand WTMB-FM, Tomah WZAW-TV, Wausau Pittman LLP KBJR-TV, Superior WRFW-FM, River Falls WTMJ-AM, Milwaukee Pritchard Consulting Services KQEG-TV, La Crosse WRHN-FM, Rhinelander WTPN-FM, La Crosse RETIRED Radio Advertising Bureau TVW, Madison Tom Bolger WRIG-AM, Wausau/Stevens Point WTSW-LP, Manitowoc Radio1 Broadcast School W43BR-TV, Baraboo Tommy Lee Bychinski WRIG-FM, Wausau/Stevens Point WUEC-FM, Eau Claire Regional Reps Corp. WACY-TV, Green Bay/Appleton Dale Ganske WRJC-AM, Mauston WUWM-FM, Milwaukee Resonant Results WAOW-TV, Wausau Nathan Goetz WRJC-FM, Mauston WUWS-FM, Superior Shockley Group, Inc. WBAY-TV, Green Bay/Appleton Marty Green WRJN-AM, Racine/Kenosha WVBO-FM, Appleton/Oshkosh Society of Broadcast WBME-TV, Milwaukee WRJO-FM, Eagle River WVCF-FM, Eau Claire Jack Hackman Engineers, Inc. WDJT-TV, Milwaukee WRKU-FM, Sturgeon Bay WVCS-FM, Owen Dr. Ruane Hill State Bar of Wisconsin WEAU-TV, Eau Claire WRLO-FM, Rhinelander WVCX-FM, Tomah Ed Hinshaw The Capitol Group WEUX-TV, Eau Claire WRLS-FM, Hayward WVCY-AM, Oshkosh Ed Hutchings The Museum of Broadcast WRLU-FM, Sturgeon Bay WVCY-FM, Milwaukee WFRV-TV, Green Bay/Appleton Laurin Jorstad Communications WRNC-LP-FM, Ashland WVFL-FM, Fond du Lac WGBA-TV, Green Bay/Appleton Perry Kidder Wave Communications WRPQ-AM, Baraboo WVMO-LP-FM, Monona WHA-TV, Madison Doug Kiel WIPZ-FM/UW-Parkside WRPQ-FM, Baraboo WVRN-FM, Wausau/Antigo WHLA-TV, La Crosse/Eau Claire Jack Le Duc Wisconsin Army National Guard WRQT-FM, La Crosse WVRQ-AM, Viroqua WHRM-TV, Wausau/Rhinelander Paul LeSage Wisconsin Badger Radio Network WRST-FM, Oshkosh WVRQ-FM, Viroqua WHWC-TV, Menomonie Joe Loughlin Wisconsin Radio Network WRVM-FM, Suring WVSS-FM, Menomonie WIBU-TV, Tomah Roger Mann WisconsinEye WSAU-AM, Wausau/Stevens Point WVTY-FM, Racine/Kenosha WISC-TV, Madison Jesse Mix WisPolitics WSAU-FM, Wausau/Stevens Point WWHG-FM, Janesville WISN-TV, Milwaukee David Peschau WLKL-FM/Lake Land College

Wisconsin Broadcaster | March/April 2016 21 WBA Foundation Scholarship Recipients 2016 Jingzhe (Kelly) Wang Melissa Behling WBA Foundation Scholarship Results Broadcasting, Inc. Scholarship Kelly is a graduate of the Brookfield Academy in Melissa graduated from J.I. Case High School Brookfield, Wisconsin. She is currently enrolled in in Racine, WI. She is currently enrolled at the the University of Wisconsin-Madison majoring in University of Wisconsin-Madison and is Journalism and International Studies. Kelly will majoring in Journalism and the Digital graduate in May of 2016. Studies Certificate Program. Melissa will Kelly has been on the Dean’s list twice and graduate in May of 2017. received the Kettle Moraine Press Association Melissa has been on the Dean’s list in Madison for 5 semesters. She is 2011-2012 Student Journalism Award. She is active on campus as a currently on the PR Committee and a mentor for the Freshman volunteer for UW-Madison International Reach, Mentorship Association and has served as an Information Guide and Student Ambassador a mentor and tutor for the Boys and Girls of UW-Madison Campus and Visitor Relations Club of Dane County. Melissa is an and the Vice President of Public Relations of the accomplished snare drummer and is a UW-Madison Assembly of International snare drum technician for the Sauk Prairie Students. High School. During the last two summers Kelly’s journalism experience spans the globe she has performed with the Colts Drum having had internships with the SINA Education and Bugle Corps of Iowa and is currently a Channel and the Blue Ocean Network in Beijing, drummer with the Green Bay Packers China, Radio Campus Aix, Aix-en Provence, France and with WPR Tundraline. Milwaukee, WI. She is currently the News Director, an anchor and News Melissa has been a reporter for the Daily Cardinal Multi-Media Team. Team Broadcaster for WSUM, Madison. Kelly is seeking a career in Interna- She has also produced, videotaped and edited as a reporter for the tional Broadcast Journalism. She aspires to help bridge different cultures Badger Report, Madison Commons and The Daily Cardinal. She is and foster mutual understanding across boundaries through telling currently a reporter and social media coordinator for Madison people’s stories in a truthful and compelling way. Commons. Her career goal is to become a producer in a large market. She Sascha Malas would like to influence the content of broadcast news to ensure it is Morgan Murphy Scholarship newsworthy and to produce educational documentaries that will Sascha graduated from Mamaroneck High School serve as long form educational programs. in Mamaroneck New York. She is enrolled at the University of Wisconsin–Madison majoring in Benjamin Koenigs Journalism and Mass Communications and will Howard Gernetzke Scholarship graduate in May of 2017. Ben is a graduate of Plymouth High School Sascha has been on the Dean’s List for three in Plymouth, WI. He is currently enrolled at semesters. She is a member of the Sports Business the University of Wisconsin-Green Bay. He is Club at the UW, competes as a member of the University Club Waterski majoring in Communications with an team and has been ranked within the top 10 in the Division 1 conference emphasis on Mass Media, Public Relations the past two years. Sascha volunteers for the UW Adaptive Fitness and Journalism. Ben will graduate in May. Program which serves adults with severe disabilities. She is also a member Ben is a musician and is the lead singer, bassist and manager of an of the Alpha Chi Omega Sorority. award winning band that has played throughout Wisconsin. He was Sascha loves sports. She was a marketing intern for the Big Ten Network a finalist for the 2015 “Talking the Talk” contest on the Time Warner last spring and her team received the Best Overall Marketing Project Cable Sports Network. Ben has been Award among all Big Ten Interns. During the summer and winter breaks the head of operations for several charity events that have raise over she has interned in production at the local television station in her home $1,000 for local organizations. town. Last summer Sascha was a Development and Communications intern for the UW Athletic Department. She is currently a co-host on Ben has done field work for ESPN and WSUM’s the Triple Threat and provides color Time Warner Cable Sports. He has been commentary and play-by-play for the a writer for the independent fantasy football website “The Fantasy station’s coverage of UW football games. She Authority”. Ben is the host of a podcast is also a part time employee at ESPN for the UW Green Bay student Madison. newspaper which is available for download on iTunes every Sascha is passionate about sports and her Saturday morning. goal is to become a sideline reporter for a He has an undying love for sports and he hopes to become a sports- major sports network or professional team. caster for ESPN.

22 Wisconsin Broadcaster | wi-broadcasters.org WBA Foundation

WBA Student Leadership Award Recipient

Michael Beiermeister

THANK YOU TO THE FOLLOWING FOR MAKING THE WBA’S 2016 STUDENT SEMINAR A SUCCESS… Speakers and Moderators Jay Kruz, WREW Annmarie Topel, Dean Maytag Keely Arthur, WISC-TV Brian Lucas, UW-Whitewater Saga Communications, Inc. Mike O'Brien, WCLO/WJVL Kent Aschenbrenner, Dean Maytag Mike Van Susteren, WISC-TV Kevin Pulz, Milwaukee Public E.W. Scripps Company Rick McCoy, Mid-West Family Don Vesely, WMTV-TV Television Ken Beno, WBA Education Chair Broadcasting Michelle Vetterkind, WBA Arthur Ranney, UW-Platteville Dave Black, WSUM Radio Ben Meyer, WJFW-TV Steve Wexler, E.W. Scripps Mike Schmitt, UW-Green Bay Steve Boettcher, Mike O'Brien,WCLO/WJVL Company Chris Shofner, UW-Stevens Point Boettcher Media Group Amy Pflugshaupt, WMTV-TV WBA Education Committee Dr. Robert Snyder, UW-Platteville Russ Bruhn, WMTV-TV Marshall Pierce, WMMM-FM Chuck Steinmetz, WITI-TV Rick Burgsteiner, UW-River Falls Ken Beno, Committee Chair Gene Purcell, Wisconsin Dave Black, WSUM Radio Nancy Stillwell, Madison Media Herb Cody, WGLR/WPVL Educational Communications Institute Randall Davidson, UW-Oshkosh Board Nella Citino, Madison Media Michelle Vetterkind, WBA President Institute Dave Delozier, WISC-TV Shawn Rewald, WMTV-TV & CEO Randall Davidson, UW-Oshkosh Sandy Ellis, UW-River Falls Aaron Rogers, iHeartMedia Linda Baun, WBA Vice President Sandy Ellis, UW-River Falls Frederica Freyberg, Wisconsin Kevin Ruppert, WISC-TV Special Thanks Public Television Pat Hastings, UW-Madison David Sanks, WBA Foundation American Awards & Promotions Jesse Garon, WMMM-FM Chair Terry Havel, UW-Parkside Terry Baun, WI ECB Kyle Geissler, Morgan Murphy Mike Schmitt, UW-Green Bay Erik Johnson, UW-River Falls Media Liz Boyd, WBA NCSA/PEP Susan Siman, WISC-TV Jack Kapfer, UW-Eau Claire Coordinator Kaitlyn Howe, WJFW-TV Nancy Stillwell, Madison Media Judy Konkel, UW-Rock County Mandy Endicott, WBA Bill Hubbard, UW-Green Bay Institute Maryann Lazarski, Milwaukee Administrative Assistant Shawn Johnson, Wisconsin Public Justine Stokes, UW-Oshkosh Public Television Madison Marriott West Hotel Staff Radio Heather Storm, WKSZ-FM Brian Lucas, UW-Whitewater Greg Powers, Lake Land College Lane Kimble, WJFW-TV Wisconsin Broadcaster | March/April 2016 23 WBA Foundation

Wisconsin Broadcasters Association Foundation Officers & Board of Directors | www.wbafoundation.org OFFICERS President & CEO Bill Hurwitz Jill Sommers Chair of the Board Michelle Vetterkind, CAE Retired Wisconsin Broadcaster WISC-TV/TVW, Madison Wisconsin Broadcasters Association Foundation David Sanks R. Perry Kidder Chuck Steinmetz Sanks Communications, Madison Retired Wisconsin Broadcaster BOARD OF DIRECTORS WITI-TV, Milwaukee Vice Chair Tom Koser Laurin Jorstad Chris Bernier Scott M. Trentadue WAQE-AM/FM/WJMC-AM/FM/WKFX-FM Retired Wisconsin Broadcaster Retired Wisconsin Broadcaster Radio Plus, Fond du Lac Rice Lake Secretary Scott Chorski Roger Utnehmer Dick Record Dean Maytag WKBT-TV, La Crosse Retired Wisconsin Broadcaster DoorCountyDailyNews.com Family Radio, La Crosse Sturgeon Bay Nancy Douglass Treasurer Kelly Radandt Tom Walker WLKG-FM, Lake Geneva Woodward Radio Group Duke Wright Mid-West Family Broadcasting, Madison Bruce Grassman Appleton/Green Bay Midwest Communications, Green Bay Results Broadcasting, Shawano

Jeff Welton Nautel Regional Sales Manager Central US Tel: 1 902 823 5127 [email protected] Making Digital Radio Work.

24 Wisconsin Broadcaster | wi-broadcasters.org WBA Foundation

WBA Foundation Educational Support Grant Program Taking Applications Now!

In 2010, the Wisconsin Broadcasters Below are Guidelines for the 2016 Educational for matching funds under the program, Association Foundation Board of Support Grant Program: however, the presence of matching funding Directors created the Educational Support or the integration of grant monies in a larger Grant Program. This program awards up to 2016 WBA Foundation spending program will be taken into account $10,000 annually to assist non-profit college Educational Support Grant by the WBA Foundation. and technical school broadcast education Program CONSIDERATION TO THE WBA programs to acquire equipment, hardware, FOUNDATION: A regular annual report for a software, and/or other teaching materials GRANT POOL: Up To $10,000 Annually period of at least two years to the WBA necessary to conduct broadcast education Foundation Board regarding the progress of programs and promote careers in NUMBER OF GRANTS: Variable within the students for two years after they leave the broadcasting. $10,000 limit grantee’s program is requested. Appropriate We invite communications educators to GRANT RESTRICTIONS: Grants can be used recognition, in an ongoing fashion, of the submit grant proposals for 2016 and we for equipment, hardware, software or other WBA Foundation grant is requested and encourage educators to spread the word materials used in teaching in broadcast grant applications should include a about the WBA Foundation’s Educational education programs and/or to promote statement indicating how this will be Support Grant Program. careers in broadcasting. The support accomplished. For 2015, the WBA Foundation Board equipment or materials acquired can be 2016 DEADLINE: Grant Applications must approved five grants totaling $10,607. used in either the classroom or in broadcast be received in the WBA Foundation Office, The program has generated excellent facilities. No part of any grant can be used to 44 E. Mifflin Street, Suite 900, Madison, WI response. Since the inception of the fund financial support for faculty or support 53703, by Friday, April 22. staff. program, the WBA Foundation Board has Grants will be awarded by July 25 and grant issued $163,358 in Educational Support MATCHING & OTHER PARTICIPATION funds may be disbursed upon request any Grants. REQUIREMENTS: There are no require- time after the awards are announced. ments 2015 Foundation Contributors Legacy Club Albert Broadcasting Al Lancaster Mark Schermerhorn Bob Barry Joe Moen Tom Allen Jack Le Duc Jim and Martha Schuh Bob Barry Productions Paul LeSage Seehafer Broadcasting Corp. Chris Bernier (1927-2014) Linda and Terry Baun Jonathan Little Don and Jean Seehafer Lee Davis Dick Record Greg Bell Productions Shockley Foundation Ken and Donna Beno Joseph Loughlin Tomsun Media Richard Dudley David Sanks Tom and Kathy Bier Magnum WTKM-AM/FM (1923-2013) James Schuh Burlington Area School District Communications, Inc. Scott Trentadue Dave Carlson Magnum Radio Inc. Michelle and Kirk Nate Goetz Don Seehafer Scott Chorski Roger Mann Vetterkind CTJ Communications Ltd. Dean Maytag WBAY-TV Bruce Grassman Sandy Lee Davis Midwest WBSD-FM Jack Hackman Shockley Communications, Inc. Eddie Doucette WCLO/WJVL Terry Shockley Nancy Douglass Joseph Moen Estate WEKZ AM/FM Ed Hinshaw John Dudley Mike and Patty O’Brien Steve Wexler Laurin Jorstad Roger Educational Communications Gene Purcell WIGM Inc. Utnehmer Board Kelly Radandt WKBT-TV Perry Kidder Fruit Broadcasting LLC Michelle Radio Plus Bay Cities WKOW-TV John Laabs Jill Geisler Dick Record WMTV-TV Vetterkind Bruce Grassman Dick Record Woodward Paul LeSage Marty Green (in memory of Rick Jowett) Communications Terry Havel Dick Record WRCO AM/FM Scott Lopas James Hoyt (in memory of Bob Southard) WRJC Ed Hutchings Bill and Marlys Rittman WSAW-TV KMB Broadcasting Chuck and LuAnn Roth WUWM-FM David Sanks Mark Zelich

Wisconsin Broadcaster | March/April 2016 25 WBA Foundation 2016 The Walker Broadcast Management Institute Walker will be held in Madison, April 26–28, 2016. Broadcast The Walker Broadcast Management Institute is now in its 19th year, having completed its first six, 3-year management education cycle in 2015. The 2016 Institute marks the Management beginning of another 3-year cycle and is designed for broadcast managers and those Foundation Report Institute seeking or being prepared for broadcast management positions.

Financial Management How to Work More Agile Strategy: Design It, for Broadcasters Effectively with People Share It, Drive It Tuesday, April 26, 2016 Wednesday, April 27, 2016 Thursday, April 28, 2016 y What are the elements of basic y What is emotional intelligence? y What is agile strategy and do I really financial statements? y Why is it so important for work teams? need it? y y Where do you find the most useful How do you have a conversation that works? y How to design a winning financial information? y How to use your influence and handle conflicts? broadcasting strategy in complex, y How do you evaluate that Presented by Kathryn Jeffers, author and corporate dynamic conditions. information? coach. Kathryn is renowned for teaching people how to y y Getting everyone synched up for How do you create a budget plan? interact effectively. strategic change. She holds a Master’s Degree in Communications and Presented by Thomas A Walker, president consistently rates as one of the top instructors at the UW- y The secrets of strategic results that last. of Mid-West Management Inc. Tom Walker Madison School of Business, where she is an adjunct served as the chief financial officer for more Presented by Lori Cross, president of faculty member in Executive Education. than 25 radio stations under the Mid-West Mindspan Consulting. After leading several Family Radio umbrella. He has an MBA from Evening Dinner with group and speaker, Darcy Luoma, businesses using agile techniques (over 30+ UW-Madison and has served as a lecturer President, Darcy Luoma Coaching & Consulting. years), Lori turned her attention to bringing for the University’s School of Business and agile thinking and execution to business as a senior manager for KPMG Peat The Myth of Multitasking: How to Increase your Marwick. Tom is a graduate of the first Productivity by Doing Less leaders in diverse industries. In addition to three-year sequence of the Walker Do you check email while on a conference call? Do you strategy consulting, Lori teaches the Capstone Broadcast Management Institute and has pride yourself in your ability to juggle two things simulta- Strategy course in the Executive MBA program developed this Institute’s financial neously? While this is normal behavior for many, research at UW-Madison School of Business and management module exclusively for shows it is not effective. Not only is multitasking ineffi- custom Executive Education classes in broadcast managers and those preparing cient, it actually reduces your productivity. Mindfulness Strategic Leadership. Lori’s high-energy, for management-level positions in radio means being fully present in the moment focusing only on practical approach to leadership will inspire and television broadcasting. the task at hand. Learn the value and importance of new, actionable approaches that you can Evening Dinner with group, location to be single-tasking to improve your creativity, memory, immediately use to build agility and drive announced. attention, productivity and influence! strategic change in your organization.

The estate of William R. Walker has graciously donated funds to endow the WBA Foundation Management Institute. The gift is the largest single contribution ever received by the Foundation. APPLICATION The Walker Broadcast Management Institute will be held in Madison, April 26-28, 2016. Enrollment is limited to the first 35 applicants. The Institute fee is $595 for the first two people from the same company and $400 for the third or more attendee from the same company. A special fee of $525 will apply to all applications received before April 1, 2016. Fees include the classes and evening presentations, all materials, three nights lodging, daytime meals, and two evening meals.

□ Enclosed is my check for $595 ($525 before April 1, 2016) PLEASE MAIL TO: □ Enclosed is my check for $400 (I am at least the third person from my company.) The Wisconsin Broadcasters □ Bill me $595 ($525 before April 1, 2016) Association Foundation □ Bill me $400 (I am at least the third person from my company.) 44 East Mifflin Street, Suite 900 NAME PHONE NUMBER Madison, WI 53703 OR EMAIL TO: ADDRESS E-MAIL Liz Boyd at lboyd@ BROADCAST COMPANY/CALL LETTERS wi-broadcasters.org 26 Wisconsin Broadcaster | wi-broadcasters.org Thank You for YOUR Stations’ communications participation Antenna & Tower Service in the WBA’s Public Education Pursuing Safety and Program/NCSA Excellence in the Campaigns! Tower Industry since 1968 We couldn’t provide you, our • Tower Erection valued members, • System Installation with such a wide • Site Inspection/ array of WBA Maintenance PCS member services Cellular without your • Safe, Expert Service Erection Two Way support of the Microwave program. We provide full service tower erecting and broadcast systems installation. Our highly-trained staff of six complete crews is equipped Your conscientious with state-of-the-art trucks and trailers. reporting to Combined with our 24-hour service we serve our customers by us of your towering above the competition! donation of airtime Steve Eggers • Erection Manager/Project Manager is critical to the MOBILE (608) 575-9050 • PHONE 608) 837-9050 • FAX (608) 825-9050 continued 4587 Hwy TT • Sun Prairie, Wisconsin 53590 effectiveness www.wave-com.com of our program. Thank you. WBA Awards For Excellence

Start saving your 2016 entries for the Wisconsin Broadcasters WBA Awards for Excellence! Association Find out more at www.wi-broadcasters.org

Wisconsin Broadcaster | March/April 2016 27 free to explore the Mall of America right just a short hop away or ride the light rail to downtown Conclave 41 Minneapolis and take it in! Calendar of Friday, July 15, 2016 Events is just a short On Friday the 15th, the big hit of last year’s Conclave, the Speed Mentoring Breakfast will return! From 8:30 to 10:30, for 10 minutes at a time you can ask April 26–28, 2016 time away! questions of some of the top people in the business! Walker The list of industry (and some Wisconsin based) Broadcast notables is too large to list here so hit up the Conclave Management Get Registered Now! website for a look at who will be here that morning! Institute There will be sessions again on Friday after the UW-Madison You may have seen the announcements breakfast including subjects like Social Media, Video on various trade sites like All Access or in Consumption and Talent, and then Conclave will May 7, 2016 conclude with the presentation of the winner of the WBA Awards the daily e-blasts from Ramp or from Tom Rockwell Award. The Rockwell Award was created in Gala Taylor and others about this summer’s 1989 as a tribute to longtime Conclave Board member Madison Marriott and Wisconsin radio owner/operator/morning man, Conclave gathering in Bloomington, Mike Rockwell. This year’s nominees for the Rockwell June 20–23, 2016 Minnesota on July 14th and 15th and are: WBA Media then asked, “What is the Conclave?” Duke Wright - President/CEO Midwest Technology The Conclave is a non-profit organization, made up of Communications Institute radio broadcast professionals whose goal is “Through Beverlee Brannigan - VP/Radio E.W. Scripps Radisson Hotel & education, to improve the quality of broadcasting and John Gehron - COO AccuRadio Convention Center, La related industries so that they may better serve the Mike Kennedy - Steel City Radio, Kansas City Crosse public interest.” Joe Schwartz - Former President/CEO Cherry Each year our goal has been to put together a diverse June 22, 2016 Creek Radio WBA and information filled few days to help anyone in Engineering broadcasting achieve the best they can for both Go online to theconclave.com and follow the link to Day themselves and the stations they work for. And this vote for your choice before the end of March. coming year is going to be as a certain presidential After awarding the Rockwell, we’ll close out the In conjunction with our candidate might say…”Will Be Huuuuge!” Conclave with a special Storyteller’s Session with a top Summer Conference name recording artist or group…again watch the Wednesday, July 13, 2016 website for more. June 22 & 23, The fun will actually begin with a Welcoming Party on I have been involved with the Conclave as both an Wednesday July 13th brought to you by vCreative. 2016 attendee (ask me the story about how I got to go to Details on this are being worked out as the WBA Summer my first Conclave) and now as a member of the board Broadcaster went to press, so hit the website (thecon- Conference and it is the most fun I have every year…next to a clave.com) for details in a few weeks. Radisson Hotel & certain Washington D.C. trip that I take with some Convention Center, La Thursday, July 14, 2016 other Wisconsin friends! Crosse On Thursday morning the 14th, the Conclave starts Special Rate July/August 2016 TBD things off with the awarding of scholarships to Teachers! Your students and you can attend WBA Doug broadcast students from around the Midwest and Conclave for a very special rate! Email me at then moves right into our morning session featuring Chickering [email protected] for more information. Sports Ginny Morris, CEO / Hubbard Radio, Jim Ryan, SVP / Programming – CBS Radio, Caroline Beasley, CFO / And for the rest of you, use that email if you’d like to Workshop ask more about what we do, if you’d like to get TBD Executive VP and Tony Coles, SVP / Programming – iHeartMedia. involved or are just plain curious. October 11–13, There will be breakout sessions that day in Better yet, pick up the phone and call me after 10AM (hey…I gotta do the morning show first!) at 2016 Programming, Revenue, Talent and on Digital then for our Luncheon we are very excited to have former CBS 608-339-3221. I’d be happy to chat with you! Broadcasters Radio President and CEO Dan Mason as guest speaker. Bio for Bob Goff Clinic Coleman Insights head Warren Kurtzman along with Madison Marriott Bob Goff has been in radio broadcasting RCS-Media Monitors-MediaBase President Philippe since 1979 as a high school sophomore February 28 & Generali will talk about building your brand with “The at the original WTMB-FM in Tomah. He Components of Tuning Occasions” after which there March 1, 2017 is a board member and scholarship will be more breakout sessions in Sales and coordinator for the Conclave, and is the WBA DC Trip Programming, Marketing, Podcasting and Ratings. Operations Manager/Morning Host/Music Embassy Row Courtyard Day one will end with our traditional “It’s Five O’Clock and Traffic Guy and Professional Problem Solver for by Marriott Somewhere” reception and then you’ve got the night WCWI-FM, Wisconsin 106 in Adams, Wisconsin.

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