Hcgazette Newsletter

Total Page:16

File Type:pdf, Size:1020Kb

Hcgazette Newsletter Volume 7 • Issue 3 • Third Quarter 2016 909 North Railroad Street Eagle River, WI 54521 (715) 479-4451 HHCCGG aazzeettttee “One of America’s Finest Small Market Radio Broadcasting Companies” Heartland Names Charlie Thomas In This as Ashland Market GM Issue get to have my cake director from Chattanooga, Page 2 . and eat it too,” Char - TN and our numbers went Pres. Release “Ilie Thomas recently way up!” told the HCGazette. Thomas “I am thrilled to be joining Page 4 . realized his dream when he was Heartland Communica - Ashland News able to return home to his NW tions,” Thomas said. “ First, Wisconsin childhood farm and I fulfill a dream of returning Page 5 . home near South Range, WI. to the area and purchasing Eagle River News “It’s hard to take the farm out of the family farm I grew up on a guy.” Thomas went on to say, and then returning to a man - “And, I get to manage some agement position with a Jim Coursolle, CRMC great Heartland radio stations in amazing company that President and CEO NW Wisconsin as well.” shares the same philosophies At an early age, Thomas fell Charlie Thomas of creating great local radio Wendi Ell, newsletter in love with radio broadcasting Ashland for the communities they designer and and left the NW area to pursue a General Manager serve. It’s rare when you get publisher career as a broadcaster. But, to have your cake and eat it after many years, his longing to Thomas decided to contact too.” states Thomas. return home drove him to at - Heartland CEO, Jim Coursolle Thomas has spent 30+ www.heartlandcomm.com tempt to purchase back the 200 to discuss the Ashland GM po - years in radio broadcasting; acre farm in Douglas County, sition. Coursolle said, “I knew he’s been an on-air personal - Media. Before that, Charlie WI that had been in his family Charlie was a terrific radio guy. ity, program director, a top was Market Manager of the for 111 years. Thomas com - When I owned WPKR, Apple - salesperson and a market Clear Channel cluster in Mason pleted that purchase a couple of ton/Oshkosh, Charlie was the general manager. Charlie has City, Iowa for 4 years. He also years ago, but also remained a PD at US96 (WUSW). He was extensive general manager ex - spent 9 years as Program Direc - broadcaster as an account exec - kicking our butt and when he perience, having spent 2 years tor/Operations Manager/Air utive for Townsquare Media in resigned to take another posi - as General Manager of a 4-sta - Talent of the Clear Channel the Duluth/Superior market ris - tion out of the market, I brought tion cluster in the Stevens cluster in Lincoln, Nebraska ing to the top salesperson in his in subs and we had a small cele - Point/Wausau, Wisconsin mar - which, at that time, included company. bration! With Charlie gone, the ket and 8 years as General Man - KZKX, KKNB, KIBX and When former Ashland GM, owner of US96 then sold the ager of a 6-station cluster in KTGL, Scott Jaeger, resigned in July station. WPKR proceeded to Shreveport, Louisiana for Clear after 11 years with Heartland, hire Joel Dearing, a #1 program Channel and later Townsquare See Thomas , Page 3 Thanks Scott! cott Jaeger has resigned as grateful for his service to Heartland General Manager of the — he will be greatly missed. I had SHeartland Ashland cluster the privilege to work with Scott for of stations WBSZ, WJJH, WNXR 6 of his 11 years at Heartland. and WATW. Scott Jaeger was em - Everyone at Heartland wishes him ployed as General Manager for the all the best for the future in his new Ashland broadcast cluster for 11 endeavor.” years. Jaeger’s last day as Ashland Scott Jaeger According to Jim Coursolle, Heartland GM was July 20, 2016. Heartland CEO, “Scott was about as He was succeeded by experienced Former Ashland General Manager good of a GM as one could ever broadcaster Charlie Thomas on July hope to have on board. I am very 25, 2016. Page 2 Volume 7 • Issue 3 • Third Quarter 2016 PPrreess.. RReelleeaassee azette K, I’m going to pull rank due to Here’s the problem. They see me coming bought a watch with a titanium band…it HHCCGG azette my age (73 on August 27th). If I at Goodwill and the run to lock the doors. goes with everything. I have three or four Ocan give anyone advice inter - I may be the cause for paying many over - “dead” watches that need to find their way ested enough in reading this tome, I would time hours??? to Goodwill… or maybe St. Vincent De - shout out “”Don’t collect (hoard) it!” I used to like watches. You have to Paul (they won’t recognize me so they’ll My wife and I are admit there are some pretty cool watches let me in). moving from our out there. I must have admitted that to my - I just found a sweater that I didn’t know home in Campbell - self at one time. I have a watch with a I owned; it must have been from the 70s. I sport, WI where we black band and one with a brown band… am disowning it. have lived for the last both need batteries. It’s a fulltime job just We’re moving into a condo which is 12 years. And, when keeping the darn things in batteries. Who’s quite a bit smaller than our current home. we moved to our cur - got any time left to wear them? I finally Where am I going to hang all of these pic - rent home, we brought tures we have “collected.” What do you do a lot of stuff with us. with them? Do I sort of change out pic - Yes, we certainly Jim Coursolle tures every two weeks…giving the condo tossed out some (filled President, CEO a whole new look? Yup…maybe picture a full-sized dumpster), rotation is the way to go? Or do I take but “carried forward” down the pictures and hang up one of a lot of “can’t live 5000 Christmas ornaments on each one of without it” stuff with us. We are now con - the picture hangers on the wall? fronted with “divesting” translated as DVDs, CDs, cassettes, VHS, Beta, (I did “parting with” even more stuff. get rid of all of the 8 tracks before the last Take my tie “collection” for example. It move). Good Lord, there isn’t enough time consists of more “Father’s Day” ties than in 50 years to watch all these movies and there are Father’s Days in my lifetime. what to do with the CDs…. I’m supposed I’m going to either have to learn how to to be listening to our radio stations; who wear three or four ties at the same time or needs CDs? take some (many) to Goodwill SOON. See Moving , Page 3 July Top Sellers Birthday “Broadcasts” August 12th – Sally North – Ashland Market Managers 27th – Jim Coursolle – Corporate Scott Jaeger ......................$11,662 Craig Whetstine ..................$10,098 septemBer Sales Reps 14th – Jim Hedican – Ashland John Warren ......................$27,739 14th – Wendi Ell – Corporate Rob Zimbler ........................$19,302 OctOBer Sally North..........................$18,541 rd Trish Keeley ......................$17,120 3 – Marion Warren – Ashland 5th – Craig Whetstine – Eagle River 25th – Mike “Wolf” Ell – Eagle River 28th – “Skip” Hedican – Ashland Volume 7 • Issue 3 • Third Quarter 2016 Page 3 Moving, from Page 1 Glasses, towels, sheets, pillow cases, cans of soup and tuna fish… H E L P !!! I think we’ve gone over the packing tape and cardboard box budget limit. I keep hearing that packing-tape sound as I pull the packing tape dispenser over another box top. I dreamt I took a part- time job with Mayflower Moving and woke up wearing a Pilgrim hat eating a turkey leg from the freezer we’re trying to clean out. Here’s the good news though…I found a couple of pairs of socks — without holes in them — that I can actually put to good use. Because I have been in radio broadcasting since around the time Marconi got out of his early pizza business and began inventing radio transmission, I can NEVER downplay spending money in local stores. We need to sell ads to merchants so they can sell stuff to you. It keeps the economy going. But, I have learned…use the stuff, then make a trip to St. Vincent DePaul or Goodwill and then go out and buy more. Consume stuff…don’t collect stuff. If you don’t pay attention to that detail, you will find yourself haul - ing and packing and hauling and packing and begging your kids to take your fourth set of BBQ tools or a Tony Mandarich Sports Illustrated cover (isn’t ‘Mandarich’ something like ‘Sloppy Joes’ that you put in a bun?) or an old pair of hiking boots that you wore once and then spent the next three months making some podiatrist rich fixing your blisters. I am going to buy one of those books on “Simplifying” right after I get rid of a gazillion books (I may have a “Windows 95 for Dummies” book that may bring a little money…). You realize how fortunate we are to live in America where we have problems like doing away with years of “affluence” and pants with 30 inch waists (I’m up to a 36 inch waist now). Save your kids some grief…take a box of stuff every quarter to Goodwill or St.
Recommended publications
  • Linda Baun's Dedication Will Leave
    SEPTEMBER/OCTOBER 2020 CHAIR’S COLUMN Prepare for election season Baun takes bow after 14 years at WBA We are now entering the election window. One very WBA Vice President Linda Baun will retire from the important heads up: You must upload everything organization in September after 14 years. to your Political File (orders, copy, audio or video) Baun joined the WBA in 2006 and led numerous WBA as soon as possible. As soon as possible is the catch events including the Broadcasters Clinic, the WBA phrase. Numerous broadcast companies, large and Awards for Excellence program and Awards Gala, the small, have signed off on Consent Decrees with the Student Seminar, the winter and summer confer- FCC for violating this phrase. What I have been told is, ences, and many other WBA events including count- get it in your Political File by the next day. less social events and broadcast training sessions. She Linda Baun Chris Bernier There are so many great examples of creative pro- coordinated the WBA’s EEO Assistance Action Plan, WBA Chair gramming and selling around the state. Many of you ran several committees, and handled administration are running the classic Packer games in place of the of the WBA office. normal preseason games. With high school football moved to the “Linda’s shoes will be impossible to fill,” said WBA President and CEO spring in Michigan our radio stations there will air archived games Michelle Vetterkind. “Linda earned a well-deserved reputation for from past successful seasons. This has been well received and we always going above and beyond what our members expected of her were able to hang on to billing for the fall.
    [Show full text]
  • Community Involvement Plan Ashland/Nsp Lakefront Site Ashland, Wisconsin
    COMMUNITY INVOLVEMENT PLAN ASHLAND/NSP LAKEFRONT SITE ASHLAND, WISCONSIN EPA ID# WISFN0507952 Prepared by the Wisconsin Department of Natural Resources with assistance from the Sigurd Olson Environmental Institute and in cooperation with the U.S. Environmental Protection Agency January 2005 Publication # RR-726 Wisconsin Department of Natural Resources 101 S. Webster St., Madison, WI 53703 Table of Contents Section Page 1.0 OVERVIEW 3 1.1 Overview of Community Involvement Plan 3 1.2 Superfund Process 3 2.0 SITE BACKGROUND 6 2.1 Site Location 6 2.2 History 6 2.3 Public Health Issues 8 3.0 COMMUNITY BACKGROUND 9 3.1 Population and Demographic Characteristics 9 3.2 History of Community Involvement 9 3.3 Key Community Issues and Concerns 10 3.4 Developing a Community Involvement Plan 11 3.5 Site Knowledge and Understanding 11 3.6 Perceptions of Health Risks 12 3.7 Communication Methods 12 4.0 COMMUNITY INVOLVEMENT PLAN 14 Appendices Appendix A: Agency Contacts Appendix B: Federal Elected Officials Appendix C: State Elected Officials Appendix D: Local Officials Appendix E: Tribal Contacts Appendix F: Local Environmental, Educational Institutions and Community Groups Appendix G: NSP - Wisconsin Contacts Appendix H: Media Contacts Appendix I: Public Meeting Locations Appendix J: Information Repository and Administrative Record Locations Appendix K: Web Site Addresses Appendix L: List of Publications Appendix M: Glossary Appendix N: Community Interview Questions Appendix O: Fact Sheets Appendix P: Site Specific Superfund Memorandum of Agreement The Ashland/Northern States Power Lakefront Superfund Site Appendix Q: Community Profile 2 1.0 OVERVIEW Superfund law, to address hazardous waste sites which posed a threat to the public’s 1.1 Overview of Community Involvement health and/or the environment.
    [Show full text]
  • Hcgazette Newsletter
    Volume 11 • Issue 4 • Fourth Quarter 2020 909 North Railroad Street Eagle River, WI 54521 (715) 479-4451 HHCCGG aazzeettttee “One of America’s Finest Small Market Radio Broadcasting Companies” In This AN AMAZING COMEBACK Issue A Terrific Team Effort Is Apparent Page 2 . The amazing comeback of Pres. Release Heartland revenue is a lot more than a story about Page 3 . money and advertising sales. Ashland News It is a story about resolve and willpower. Page 4 . It is a story about adrena - Eagle River News line and elbow grease. It is a story about knowing that many people all over the Jim Coursolle, CRMC country were losing their President and CEO jobs, and their paychecks, i.e., Wendi Ell, newsletter money to go grocery shop - designer and ping and pay the rent or mort - gage. There are a lot of publisher Heartland families with kids peace of mind and security nights that I sat in my chair that needed to be fed and about their future. tryingS teoe r eCloaxm weibtha cak l,i tPtlaeg TeV 6 www.heartlandcomm.com adult employees that needed “Many and Countless CHRISTMAS IS ON THE AIR Heartland Holiday Programming Brings Cheer “In a time when Ashland and the sur - WATW FM & AM.” rounding area is suffering from the sadness Stone also mentioned that the Heartland connected with the COVID-19 pandemic, Ashland stations will be broadcasting their the Heartland on-air folks in Ashland have annual “Magic Stocking” fundraiser to worked hard preparing to bring old-fash - help feed people in need.
    [Show full text]
  • March/April 2021
    MARCH/APRIL 2021 WBA Awards Gala Update on Page 3! Sen. Smith to visit Summer Conference CHAIR’S COLUMN The President and CEO of the National Association Positivity important as end to pandemic nears of Broadcasters is coming to the WBA Summer Con- ference in August. Is it spring? As I write this, we are experiencing mild weather and many parts of Wisconsin have hit 50 Senator Gordon Smith will be the keynote speaker degrees. After the bitter cold temperatures we had in on Aug. 26, the second day of the conference at the February how can a person not think of spring. Blue Harbor Resort in Sheboygan. Sue Keenom, Senior Vice President, State, Interna- We are steadily showing signs of ending the COVID Smith tional, and Board Relations for NAB, will be joining pandemic. There was a recent article from Dr. Marty him. Makary of John Hopkins University that read the U.S. could reach herd immunity early in the second “We’re thrilled to have Sen. Smith join us as we celebrate the 70th Chris Bernier quarter this year and may already be reaching it. He year of the WBA,” said WBA President and CEO Michelle Vetterkind. WBA Chair states that COVID cases have dropped 77 percent in “This will be our first opportunity to gather since the pandemic and the Untied States in the last six weeks. We try to provide positive facts a perfect occasion to celebrate.” like this to our staff, particularly our salespeople. When making sales Smith joined the National Association of Broadcasters as president calls, I want our people to be positive.
    [Show full text]
  • Who Pays SX Q3 2019.Xlsx
    Who Pays SoundExchange: Q3 2019 Entity Name License Type AMBIANCERADIO.COM BES Aura Multimedia Corporation BES CLOUDCOVERMUSIC.COM BES COROHEALTH.COM BES CUSTOMCHANNELS.NET (BES) BES DMX Music BES F45 Training Incorporated BES GRAYV.COM BES Imagesound Limited BES INSTOREAUDIONETWORK.COM BES IO BUSINESS MUSIC BES It's Never 2 Late BES Jukeboxy BES MANAGEDMEDIA.COM BES MIXHITS.COM BES MTI Digital Inc - MTIDIGITAL.BIZ BES Music Choice BES Music Maestro BES Music Performance Rights Agency, Inc. BES MUZAK.COM BES NEXTUNE.COM BES Play More Music International BES Private Label Radio BES Qsic BES RETAIL ENTERTAINMENT DESIGN BES Rfc Media - Bes BES Rise Radio BES Rockbot, Inc. BES Sirius XM Radio, Inc BES SOUND-MACHINE.COM BES Startle International Inc. BES Stingray Business BES Stingray Music USA BES STUDIOSTREAM.COM BES Thales Inflyt Experience BES UMIXMEDIA.COM BES Vibenomics, Inc. BES Sirius XM Radio, Inc CABSAT Stingray Music USA CABSAT Music Choice PES MUZAK.COM PES Sirius XM Radio, Inc Satellite Radio #1 Gospel Hip Hop Webcasting 102.7 FM KPGZ-lp Webcasting 411OUT LLC Webcasting 630 Inc Webcasting A-1 Communications Webcasting ACCURADIO.COM Webcasting Ad Astra Radio Webcasting AD VENTURE MARKETING DBA TOWN TALK RADIO Webcasting Adams Radio Group Webcasting ADDICTEDTORADIO.COM Webcasting africana55radio.com Webcasting AGM Bakersfield Webcasting Agm California - San Luis Obispo Webcasting AGM Nevada, LLC Webcasting Agm Santa Maria, L.P. Webcasting Aloha Station Trust Webcasting Alpha Media - Alaska Webcasting Alpha Media - Amarillo Webcasting
    [Show full text]
  • 2013-2014 Wisconsin Blue Book: Chapter 8
    768 WISCONSIN BLUE BOOK 2013 – 2014 WISCONSIN NEWSPAPERS Daily Newspapers Municipality Newspaper1 Publisher Web Address Antigo �� � � � � � � � �Antigo Daily Journal� � � � � � � � � Fred Berner � � � � � � � � www�antigodailyjournal�com Appleton �� � � � � � � �The Post-Crescent �� � � � � � � � � � Genia Lovett �� � � � � � � � www�postcrescent�com Ashland � � � � � � � �The Daily Press � � � � � � � � � � � David Thornberry � � � � � www�ashlandwi�com Baraboo � � � � � � � �Baraboo News Republic � � � � � � � Matt Meyers* � � � � � � � www�baraboonewsrepublic�com Beaver Dam �� � � � � �Daily Citizen � � � � � � � � � � � � � Scott Zeinemann* �� � � � � www�wiscnews�com/bdc/ Beloit� � � � � � � � � �Beloit Daily News �� � � � � � � � � � Kent Eymann � � � � � � � www�beloitdailynews�com Eau Claire � � � � � � �Leader-Telegram � � � � � � � � � � � Pieter Graaskamp � � � � � www�leadertelegram�com Fond du Lac �� � � � � �The Reporter � � � � � � � � � � � � � Richard Roesgen � � � � � � www�fdlreporter�com Fort Atkinson � � � � �Daily Jefferson County Union � � � � Brian Knox� � � � � � � � � www�dailyunion�com Green Bay �� � � � � � �Green Bay Press-Gazette � � � � � � Kevin Corrado �� � � � � � � www�greenbaypressgazette�com Janesville� � � � � � � �The Janesville Gazette � � � � � � � � Skip Bliss � � � � � � � � � www�gazetteextra�com Kenosha � � � � � � � �Kenosha News � � � � � � � � � � � � Kenneth Dowdell � � � � � www�kenoshanews�com La Crosse � � � � � � �La Crosse Tribune �� � � � � � � � � � Rusty Cunningham� � � � � www�lacrossetribune�com
    [Show full text]
  • Appropriate Dress
    Inspire and Empower All Students to Succeed Through Innovative Learning School District of Ashland Substitute Handbook 2018 - 2019 The School District of Ashland does not discriminate on the basis of race, color, national origin, sex, disability or age in admission, treatment, or access to any of its programs or activities. DISTRICT OFFICE • 2000 BEASER AVENUE • ASHLAND, WISCONSIN 54806 • 715-682-7080 • FAX: 715-682-7097 www.ashland.k12.wi.us Welcome to the School District of Ashland! We are happy you have chosen to work with our district as a substitute. Working as a substitute can be demanding; however, rewarding at the same time. We have developed the following substitute handbook to provide you with some general guidelines that you, as a substitute, will probably wish to consider as you provide a positive climate for students to learn, to interact, and to have an effective learning process. This handbook does not cover every area of situation that you will encounter in your work as a substitute. The suggestions offered are not foolproof. Every school has its own in-house procedures with which you will need to become familiar. An effective substitute needs to come prepared. As you leave the school building, hopefully you’ll have good thoughts about the students and staff you’ve helped and good thoughts about yourself as a substitute. School District of Ashland District Office Students: 2,158 2000 Beaser Avenue Superintendent: Erik Olson / ext. 6001 Ashland, WI 54806 Business Manager: Bonnie Stegmann / ext. 6002 715-682-7080 Director of Curriculum: Heidi Stricker / ext. 6003 715-682-7097 (fax) Director of Pupil Services: Amanda Popovich /ext.6004 District website: www.ashland.k12.wi.us Administrative Sec.: Michelle Vuorenmaa / ext.
    [Show full text]
  • May/June 2021
    MAY/JUNE 2021 See whichINSIDE! stations from across the state won WBA Awards! CHAIR’S COLUMN Positivity leads to successful broadcasting operations As managers and owners of radio and TV stations in of August at Blue Harbor in Sheboygan. Please attend and bring many Wisconsin, what is the most important part of our of your staff with you. They will enjoy the seminars and sharing ideas job? In some cases, it depends on who you ask. with fellow broadcasters. Retiring NAB head Sen. Gordon Smith will The FCC expects you to operate in the community be attending. It will be great to participate in a LIVE event! interest and follow their technical specifications. The shareholders, or your partners, or the bank expect you to make money so you can pay them. Chris Bernier Yes, those are important, but any successful broad- WBA Chair cast operation is an enjoyable place to work. The employees find it fun to come to work. I believe if we do a good job motivating our staff the business will succeed. One of the first things we must do is lead by example. When we get to the office, we need to be a positive force. We need to be excited to get to the office. When we talk to staff, we need to project enthusi- August 25-26, 2021 asm! The Summer Convention is shaping up to be a terrific event the end Blue Harbor Resort ~ Sheboygan, WI More on pages 4-5 CONTENTS PRESIDENT’S COLUMN Support for LRFA..........................2 WBA award winners provide inspiration Your WBA is in the fortunate position find the full rundown on pages 4-5.
    [Show full text]
  • Exhibit 2181
    Exhibit 2181 Case 1:18-cv-04420-LLS Document 131 Filed 03/23/20 Page 1 of 4 Electronically Filed Docket: 19-CRB-0005-WR (2021-2025) Filing Date: 08/24/2020 10:54:36 AM EDT NAB Trial Ex. 2181.1 Exhibit 2181 Case 1:18-cv-04420-LLS Document 131 Filed 03/23/20 Page 2 of 4 NAB Trial Ex. 2181.2 Exhibit 2181 Case 1:18-cv-04420-LLS Document 131 Filed 03/23/20 Page 3 of 4 NAB Trial Ex. 2181.3 Exhibit 2181 Case 1:18-cv-04420-LLS Document 131 Filed 03/23/20 Page 4 of 4 NAB Trial Ex. 2181.4 Exhibit 2181 Case 1:18-cv-04420-LLS Document 132 Filed 03/23/20 Page 1 of 1 NAB Trial Ex. 2181.5 Exhibit 2181 Case 1:18-cv-04420-LLS Document 133 Filed 04/15/20 Page 1 of 4 ATARA MILLER Partner 55 Hudson Yards | New York, NY 10001-2163 T: 212.530.5421 [email protected] | milbank.com April 15, 2020 VIA ECF Honorable Louis L. Stanton Daniel Patrick Moynihan United States Courthouse 500 Pearl St. New York, NY 10007-1312 Re: Radio Music License Comm., Inc. v. Broad. Music, Inc., 18 Civ. 4420 (LLS) Dear Judge Stanton: We write on behalf of Respondent Broadcast Music, Inc. (“BMI”) to update the Court on the status of BMI’s efforts to implement its agreement with the Radio Music License Committee, Inc. (“RMLC”) and to request that the Court unseal the Exhibits attached to the Order (see Dkt.
    [Show full text]
  • March/April 2016
    MARCH/APRIL 2016 CHAIR’S COLUMN Who’d have thought...? No matter what your political we blanketed lawmakers with solid and persuasive arguments on a number of issues vital to both radio and television. It was rewarding to persuasion, few of us would have witness first-hand the attention our Association and our issues received predicted at the start of this year’s when dozens of local broadcasters met with nearly every state presidential campaign that Donald legislator on the same day in January. And when we headed to Washington in February, the Wisconsin delegation was the largest of Trump and Bernie Sanders would still any state association in attendance. Many thanks to all of the Wisconsin Tom Allen be in the headlines (much less broadcast professionals who joined us in those efforts. WBA Chair winning primaries), at While our collective voice is impressive, our It was rewarding to witness first- individual voices as local broadcasters are also this point in the 2016 campaign. hand the attention our Association essential. That’s why it’s so important that each of Whatever you think about the race so far, one and our issues received when us make an effort to have regular contact with our thing is clear. This certainly isn’t politics as usual. dozens of local broadcasters met local, state and federal officials. Let’s make sure that And given the current atmosphere of political in this unpredictable election year one thing is uncertainty, our efforts to make broadcaster’s with nearly every state legislator on certain: That anyone in elected office will clearly voices heard at the state and national level are the same day in January.
    [Show full text]
  • Wisconsin Broadcaster 20 Pages 2019 Sep
    SEPTEMBER/OCTOBER 2019 CHAIR’S COLUMN Take time to appreciate broadcasting’s strength I was in a training session with some of the station newspaper business. The day I started there were 400 employees and staff in mid-August. I reviewed my notes this week to our Sunday circulation was darn near six figures. try to spark an idea for this column. I have to admit, I Do I ever appreciate what we are today! There is no doubt, as local have a ton of ideas of topics to write, but I often broadcast radio and television broadcasters, our business model is struggle as to whether the readers would care. changing, but it is far from broken. Had we not changed we would One sentence that caught my attention was,”Do we become increasingly irrelevant. Innovation and technology have fully appreciate what we are today versus allowed us to more efficiently and effectively run our operations. We are Steve Lavin remembering what we were yesterday?” able to monetize our valuable digital and social media content that WBA Chair wasn’t even invented back in the mid-90s. Our local broadcast radio and I thought back to some of the audience numbers I TV creative advertising messages delivered to the right audiences still could quote to prospective media buyers when I broke into the TV sales puts butts in seats, creates website visits, and makes the phones ring. business back in 1996. They were huge. TV stations had one channel Our news departments still hold public officials accountable and when with a variety of network, syndicated, and news programs that in one severe weather is approaching the market still trusts local broadcasters program could deliver an audience that exceeded the capacity of to keep them out of harm’s way.
    [Show full text]
  • September, 2013
    Volume 4 • Issue 9 • September 2013 909 North Railroad Street Eagle River, WI 54521 (715) 479-4451 aazzeettttee “One of AmerHHica’s Finest SmCaCll Market RGG adio Broadcasting Companies” Fall Fun Comes to the Northwoods In This Issue Heartland Autumn Activities Abound he days and far the largest racing event Page 2 . nights are get - of the year! Heartland’s Pres. Release Tting a bit cooler Z93 is a seasonal event and the trees are starting sponsor. to show signs of their Eagle River’s WRJO Page 4 . colorful autumn gets excited about “Beef-A- Ashland News wardrobe. Heartland sta - Rama on September 28th. tions are on the air with This outlandishly FUN, and Page 5 . high school and Packer football world-renowned Northwoods and a full schedule of FUN event is in its 49th year! The tra - Eagle River News events. It’s fall in the North - dition of area merchants and woods! businesses preparing roasts was a Page 6 . Autumn brings the Ruffed huge hit right from the start; it Iron River News Grouse Festival to Park Falls on was an opportunity to say “thank September 21st. Sportsmen and you” to visitors and customers in Page 7 . outdoor enthusiasts of all ages Feed, a “Home Grown” market the Minocqua area. The famous come to celebrate the vast natural and Craft Fair and more. Heart - University of Wisconsin March - Park Falls News resources the area has to offer. land’s Park Falls 98Q Country ing Band will attend again this The FUN includes bow shooting year. At 11:45 a.m., 15 eager par - will be there broadcasting and Jim Coursolle, CRMC demonstrations and lessons, fam - celebrating the FUN! ticipants will begin to consume ily activities, an ATV poker run, On September 27th and 28th, HUGE Beef-A-Rama sand - President and CEO Knights of Columbus Dumpling wiches placed in front of them.
    [Show full text]