R F;;A SOUTHEASTERN WISCONSIN REGIONAL PLANNING COMMISSION
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F RIN ~ r F;;A SOUTHEASTERN WISCONSIN REGIONAL PLANNING COMMISSION KENOSHA COUNTY RACINE COUNTY Francis J. Pitts John R. Hansen TECHNICAL ADVISORY COMMITTEE ON THE STUDY OF Mary A. Plunkett Earl G. Skagen INDUSTRIAL LAND USE FOR SOUTHEASTERN WISCONSIN Sheila M. Siegler Michael W. Wells Arnold L. Clement ........................Planning and Development MILWAUKEE COUNTY WALWORTH COUNTY Chairman Director, Racine County Irene M. Brown John D. Ames Paul Milewski ............................. Director of Community Richard W. Cutler, Anthony F. Balestrieri Vice-Chairman Development, City of Oak Creek Secretary Allen L. Morrison Kurt W. Bauer ............... Executive Director, Southeastern Wisconsin Harout O. Sanasarian, Secretary Regional Planning Commission Vice·Chairman Frank H. Dobbs .................. Planning Director, Walworth County Park and Planning Commission James N. Dollhausen ...............Director of Planning, City of Mequon OZAUKEE COUNTY WASHINGTON COUNTY Edward F. Dorsey ..............Administrative Coordinator for Economic Allen F. Bruederle Harold F. Ryan Development, Wisconsin Gas Company Sara L. Johann Thomas J. Sackett William R. Drew ................... Commissioner, Department of City Alfred G. Raetz, Frank F. Uttech Development, City of Milwaukee Chairman Ray Forgianni. ........................ Director, Department of City Development, City of Kenosha Michael C. Harrigan ................. Administrator, Village of Saukville WAUKESHA COUNTY Frank M. Hedgcock ....................... Community Development Robert F. Hamilton Director, City of Waukesha William D. Rogan, Weldon R. Hultgren .................Manager of Industrial Development, Treasurer Soo Line Railroad Company Paul G. Vrakas Paul Juhnke ................ Vice-President, Urban Affairs, Metropolitan Milwaukee Association of Commerce Larry D. Krause ......................... Director of Development, Opus Corporation Rick W. Kuckkahn ....................... Planner, City of New Berlin Patrick A. LeSage ................... Manager, Industrial Development, SOUTHEASTERN WISCONSIN REGIONAL Wisconsin Electric Power Company PLANNING COMMISSION STAFF George E. Melcher ...................... Director of Planning, Zoning and Sanitation, Kenosha County Paul E. Mueller .....•......................... Land Use and Park Kurt W. Bauer, PE, AICP, RLS ..................... Executive Director Administrator, Washington County Roger M. Nacker ....................... Director, Bureau of Research, Philip C. Evenson ..............................Assistant Director • Wisconsin Department of Development J. P. Nail .................... Regional Manager, Property Management, Kenneth R. Yunker, PE ..........................Assistant Director Chicago, Milwaukee, St. Paul & Pacific Railroad Company Robert P. Biebel, PE ................... Chief Environmental Engineer Darrell R. Paulsen .................. Vice-President, Jansen Corporation Laura Strain ....................... Director, Economic Development John W. Ernst ............................ Data Processing Manager Division, Milwaukee Area Technical College Gordon M. Kacala ................ Chief Economic Development Planner Walter J. Tarmann .................... Director, Waukesha County Park and Planning Commission Leland H. Kreblin .........................Chief Planning Illustrator Glenn A. Unger ...................... District Staff Manager-Switching Planning, Wisconsin Telephone Company Donald R. Martinson ................... Chief Transportation Engineer Frederick Vogel, III .................... President, Univest Corporation Fred Walendowski ..................Manager of Industrial Development, Thomas D. Patterson ......................Chief of Planning Research Ch icago & North Western Transportation Company Bruce P. Rubin ............................ Chief Land Use Planner Thomas E. Wendt ...................... Director-Division Operations, Wisconsin Natural Gas Company Roland O. Tonn, AICP .............. Chief Community Assistance Planner Thomas N. Wright ..................... Director of City Development, City of Racine Joan A. Zenk ..............................Administrative Officer Special acknowledgement is due Ms. Kathleen M. Hazen, SEWRPC Planner, for her contribution to the preparation of this report, and to Mr. Patrick J. Meehan, AlA, SEWRPC Principal Planner, for his contribution to the prepara· tion of Appendices A and B of this report. .. TECHNICAL REPORT NUMBER 29 INDUSTRIAL LAND USE IN SOUTHEASTERN WISCONSIN Prepared by the Southeastern Wisconsin Regional Planning Commission in Cooperation with the Wisconsin Electric Power Company P. O. Box 769 Old Courthouse 916 N. East Avenue Waukesha, Wisconsin 53187-1607 November 1984 Inside Region $ 5.00 Outside Region $10.00 (This page intentionally left blank) SOUTHEASTERN WISCONSIN REGIONAL PLANNIN 916 NO. EAST AVENUE • P.O. BOX 769 • WAUKESHA, WISCONSIN 53187-1607 Serving the Counties STATEMENT OF THE EXECUTIVE DIRECTOR A strong industrial base has long been a key component of the economy of the Southeastern Wisconsin Region. The maintenance of this base has become a matter of increasing concern to both public and private interests within the Region. Perceiving a need for special efforts to maintain and enhance the regional industrial base, the Wisconsin Electric Power Company in 1983 asked the Southeastern Wisconsin Regional Planning Commission to undertake a special study of industrial land use in the Southeastern Wisconsin Region. The findings of that study as documented in this technical report provide current information on historic and probable future economic activity levels; historic trends in industrial land absorption; the amount of land currently zoned for industrial use; and probable future industrial land needs. The study identifies additional sites within the Southeastern Wisconsin Region which may be suitable for industrial development. The study not only fills an important gap in the data base required for the conduct of industrial development programs at the county and community level in the seven-county Southeastern Wisconsin Region, but also provides data useful in other local and areawide planning efforts. The study was conducted under the guidance of a technical advisory committee consisting of individuals with knowledge and experience in industrial development-related matters, including representatives of the county and local units of government, the Wisconsin Depart ment of Development, public utilities, railroad companies, and industrial development firms. The study indicates that one of the strengths of the Southeastern Wisconsin Region is the broad choice in industrial facilities and sites which this Region offers a potential industrial client seeking to locate a new, or to expand an existing, operation. The range of potential industrial facilities and sites includes vacant but sound industrial facilities which are ready for immediate use and which possess not only the necessary infrastructure improvements such as public sanitary sewer, water supply, mass transit service, and power and communication facilities, but other site amenities such as associated office space and materials-handling equipment such as heavy lift cranes and conveyors. Vacant, properly zoned sites are also readily available within the Region, and able to accommodate a full spectrum of industrial types, from small developing industries to large industrial complexes. Some of these sites are located within industrial parks which not only possess all the necessary infrastructure improvements, but have industrial park deed restrictions and special covenants to protect the substantial investment made by industrial entrepreneurs in site acquisition, development, and expansion within the industrial park. The study also identifies other large vacant industrially zoned areas, as well as nonindustrially zoned areas which are considered to have industrial development potential by local units of government. While future economic conditions within the Southeastern Wisconsin Region will be determined in part by external factors over which public and private decision-makers within the Region have little or no influence, such conditions will also be influenced, in part, by the effectiveness of state, regional, and local economic development programs undertaken to maintain and enhance the economic vitality of subareas of the State. The effectiveness of such economic development programs should be enhanced by the fact that the area has an adequate supply of sites which are suitable for and can readily be made available to industrial development. While the Region offers a broad choice of facilities and sites for potential industrial use able to accommodate a long-term increase of 65,000 jobs in industrial employment, substantial periods of time may be required to develop large industrial parks which meet one important component of the potential demand. In addition, some of the identified industrial sites which are immediately available may not possess all of the amenities which would satisfy the specific site requirements of certain industries which are seeking to locate or relocate in the Southeastern Wisconsin Region. Public or private industrial development programs within the Region should, therefore, among other efforts, seek to provide industrial sites located in well-designed industrial parks, as well as some larger individual industrial sites in suitable locations which are ready for immediate industrial use. The vacant suitable industrial sites identified in this study