Learning from a Decade of Issue Advocacy July 2019 About Omidyar Network
FIGHTING FOR CHANGE LEARNING FROM A DECADE OF ISSUE ADVOCACY JULY 2019 ABOUT OMIDYAR NETWORK: Omidyar Network is a philanthropic investment firm that invests in and helps scale innovative organizations to catalyze economic and social change. Established in 2004 by eBay founder Pierre, and Pam Omidyar, the organization has committed more than $1.4 billion to for-profit companies and nonprofit organizations across multiple issue areas. To learn more, visit www.omidyar.com, and follow on Twitter @omidyarnetwork #PositiveReturns. ABOUT RALLY: RALLY is an issue-driven communications firm that takes on sticky political and social problems and finds ways to push them forward. Our team consists of experts in political, digital and media strategy and our clients are leading foundations and advocacy organizations, as well as nonprofit and charitable organizations. RALLY worked with Omidyar Network to help answer the question - what makes for a successful issue advocacy campaign? The goal was to discern patterns in successful campaigns and identify best practices, trends, and lessons learned that could be adapted and applied to other issue areas. WEARERALLY.COM ACKNOWLEDGEMENTS We would like to thank the following people for contributing to the research and writing of this report and lending their time for interviews: Dr. Vicki Alexander, Heather Barmore, Martin Bourque, Kenny Bruno, Dan Cramer, Josh Daniels, Julia Dionne, Michelle Dixon, Ernesto Falcon, Andrea Flores, Kaitlin Funaro, Evan Greer, LeeAnn Hall, Hahrie Han, Heather Hurlburt, Margarida Jorge, Liam Kerr, Kristi Kim- ball, Jane Kleeb, Annie Kim, Richard Kirsch, Dr. Jim Krieger, David McIntosh, Hillary Moglen, Jeff Nesbit, Tom Novick, Khalid Pitts, Lana Ramadan, David Segal, Sara Shor, Sara Soka, Dr.
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